Inspired by those who love the iconic design and performance of the Porsche 911 Turbo, the collection carefully culls sweatshirts, track jackets, and pants. Each of them is produced with very substantial attention to detail, boasting embroidered accents with a color palette in very earthy tones, reminiscent of classic sports cars. 

Complementing the clothes, the collection features iconic GV Special - a classic PUMA silhouette from the 80's. This timeless footwear design pays homage to PUMA's rich heritage in sports and style, offering a perfect mix of retro charm and contemporary performance. Crafted with premium materials and thoughtful details, the GV Special lets fans of the Porsche 911 Turbo finish off their look with shoes that are just as elegant and dynamic as the legendary sports car. 

The SS25 Porsche 911 Turbo Collection by PUMA brings luxury and functionality together, making it an essential wardrobe addition for Porsche fans and style enthusiasts alike. With its seamless combination of elegance and practicality, this line elevates everyday wear into one worthy of the celebration of automotive excellence. 

This collection is now available at selected PUMA stores and online at puma.com shop.porsche.com 

In addition to the apparel, the collection features key PUMA sneaker models, such as the Inhale and Suede XL, receiving a special 75th anniversary makeover. These sneakers blend classic PUMA styling with F1®-inspired details, making them the perfect fusion of performance, heritage, and contemporary fashion. 

The PUMA & FORMULA 1® 75th Anniversary Collection is now available at puma.com and selected PUMA stores. 

The PUMA Pit-Stop brought together some of the most celebrated elements of Melbourne – Food, Fashion, F1 and Footy, whilst giving Leclerc an exceptional view of both the MCG and Melbourne itself, with its unique location, on the roof top of the MCG scoreboard.  

Leclerc was treated to a showcase of PUMA’s deep connection with both motorsport and AFL while embracing Melbourne’s passion for style and culinary excellence, for the perfect start to the season.   

Leclerc also had the chance to meet AFL stars Harry McKay (Carlton Football Club) and Dion Prestia (Richmond Football Club) ahead of the first round match-up tomorrow (Thursday) at the MCG between the two clubs where a crowd of over 80,0000 is expected. The three athletes took to the hallowed turf of the G for a quick kick around giving McKay and Prestia a chance to convince Leclerc who to support on Thursday night. 

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range. 

 The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole. 

A PUMA x Harry Potter waist bag and cap continue the collection’s school robe-inspired look, utilizing crests and House colors. 

For witches, wizards, and Muggles alike, PUMA x Harry Potter is available starting March 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

The imaginative and playful campaign is a unique depiction of the ever-popular strategy game Counters Ball, which became a staple in Ghanaian schoolyards, where children played an improvised version of the game using bottle caps as playing tokens. 

Alongside kits for Morocco, Egypt, Ivory Coast, and Senegal, the Ghanaian National Team jerseys originally debuted in November 2024, coinciding with the 2025 African Cup of Nations (AFCON). 

PUMA’s Ghanaian National Team jersey is available now from PUMA.com and PUMA flagship stores. 

The DNA of the ongoing collaboration once again blends fashion-forward patterns, graphics, and details with the form and function of sportswear. Featuring statement designs that are elevated with original artwork created by KidSuper himself, the collection also includes the Indoor Dstrsd and a new rendition of the PUMA King Indoor. 

Dillane’s signature visuals appear across the range on items such as the graphic jersey, which features bold watercolor imagery on the chest, and the button-up shirt, which is adorned with KidSuper Studios’ handwritten wordmark and custom illustrations. Cut and sew items like the progressive hoodie, windbreaker, and shorts are linked by two-tone contrasting contour patterns which have become a recurring motif within the  
PUMA x KidSuper partnership. The ringer tee has a retro look and feel, with the PUMA and KidSuper Studios logos sharing placement on the chest. The collection’s pants are characterized by their roomy and relaxed fit. 

For accessories, Dillane and PUMA serve up a logo BB Cap and hiking-inspired backpack that brings a utilitarian edge to the offerings. 

In keeping with the collaboration’s football-inspired roots, and the partnership’s affinity for expressive footwear, this drop offers up the Indoor Dstrsd and King Indoor. The Indoor Dstrsd incorporates worn-in details, subtly frayed fabric, and a vintage finish, while the King Indoor is imagined in characteristic faded hues, offset by the shoe’s signature gum sole for grip. 

Skepta continues to reinterpret PUMA’s heritage and design codes through his distinct lens, infusing the collection with a forward-thinking take on hiking-inspired styles. 

 The Skope Forever Mid features outdoor-inspired details, including a premium leather upper, rope laces, and hiking-style lace stays. For 2025, the silhouette is reimagined in a sleek black leather and light grey mesh palette, accented by bold turquoise laces for a striking finish. 

 This new iteration builds on the original Skope Forever sneaker, which launched in May 2024, adding a modern twist to early-2000s aesthetics. The collection also includes specially designed accessories, such as a pair of collaborative gloves. 

JER-SHE embraces the power of simplicity, and the idea that you are at your best when you are yourself. To make it real, PUMA provides women with a platform to shine; each piece in the collection serves as a blank page, inviting women to express their true selves with boldness and authenticity. The collection spans across football, basketball and motorsports. 

 "This campaign celebrates the diversity and strength of women in sports. We're proud to provide a platform for them to shine and inspire each other’s. Every jersey in this collection represents a blank canvas to express who they are and what they stand for” said Maria Valdes, Chief Product Officer at PUMA. 

 Drawing inspiration from basketball, Motorsports, and football, the collection introduces three experimental jerseys that challenge conventions through remixed proportions, deconstructed forms, and subversive takes on sports iconography. These pieces represent a new vision of athletic uniforms, one that is driven by the women shaping the future of sport. Capping off the collection, a Bucket Hat extends the JER-SHE design language, reinforcing the capsule’s bold aesthetic. 

 "Every choice of outfit carries a personal narrative, and every piece of clothing is a blank page to write and draw who you really are," said Julie Legrand – Senior Director Global Brand Strategy & Communications at PUMA.