The JJJJound PUMA Mostro will be available starting July 10, 2025 on JJJJound.com and July 12, 2025 on selected PUMA stockists. 

Inspired by the exhilarating moments, lore, as well as the ruthless competition of Squid Game, this new collaborative range centers around the anticipated third season, featuring a fresh lineup of games including Jump Rope, Hide and Seek, and of course,

the final Squid Game. For their second collection, PUMA and Squid Game bring these new games to life through a range of limited-edition apparel, footwear, and accessories.

PUMA’s legacy of sportswear is interpreted through a streetwear lens, with details and accents inspired by Squid Game. The collection’s Relaxed Football Jersey and Relaxed Shorts feature an abstract all-over print, with a PUMA x Squid Game logo lockup and geometric graphics nodding to the show’s ominous masked henchmen. The accompanying Graphic T-Shirt channels the infamous green tracksuits worn by Squid Game contestants, featuring a specially designed graphic on the chest. Accessories continue the narrative, as the collaborative Bucket Hat also utilizes the show’s signature green with graphic accents, while the Waist Bag features a hangtag of Chul-su, a doll-like figurine who is set to appear in season three.

For footwear, PUMA reworks the low-profile Palermo and the Easy Rider, each arriving with rich details and logo touches on the tongue to acknowledge elements from the show. The Easy Rider comes with an asymmetrical red-green design and a special Chul-su hangtag, while the Palermo is outfitted with frenzied contrast stitching across the upper, as well as distinctive lace jewels, and a key-shaped hangtag.

The PUMA x Squid Game collection is available on July 10, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists

The PUMA x Skepta “White” Pack drops July 5, 2025, via PUMA.com, PUMA flagship stores, and select retailers. 

The PUMA H-Street is available starting June 28, 2025, from PUMA.com, PUMA flagship stores, and selected stockists. 

To round out the experience, PUMA brings elements of the H-Street installation, first introduced during the recent launch in Seoul, to Paris. Visitors will have an exclusive chance to preview the new low-profile silhouette up close, ahead of its official launch later in June. 

Producing a career best time of 58 minutes 59 seconds on fitness racing’s biggest stage, Germany’s Meier upset the odds, breaking the 1-hour barrier for the first time in her Elite 15 career.

Following Meier’s spectacular underdog victory, fellow German Tim Wenisch also produced a personal best time of 53 minutes 53 seconds to claim victory in a thrilling Elite 15 Men’s race. Wenisch held off a final round surge from fellow PUMA athlete Hunter McIntyre to win by a narrow margin of just 5 seconds and claim his first ever world title. 

With the top two athletes in both the Women’s and Men’s Elite 15 races wearing PUMA’s Deviate NITRO™ Elite 3, today’s World Championship results solidified PUMA’s position as the leading sports brand in HYROX.

The full PUMA x HYROX AW25 collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

For more information visit www.puma.com and follow @PUMATraining. 

PUMA has been partnering with HYROX since its start in Hamburg in 2018, expanding alongside the series to its largest event ever in Berlin last month, which included more than 18,000 participants. This partnership has evolved into a worldwide collaboration, solidified last year with PUMA becoming the official Global apparel and footwear partner for all HYROX events.

PUMA’s Vice President of Brand and Marketing, Richard Teyssier, highlighted the growing impact of fitness racing, “HYROX has transformed fitness into a new dimension, and we are thrilled to be part of this journey and support HYROX’s development strategy. This partnership has reenforced PUMA’s commitment to fitness racing and provides a big platform to increase our brand awareness within the HYROX community and beyond.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

In Chicago, over 20 PUMA Athletes from all over the world will compete for glory, including 5 Elite athletes: World Record holder Hunter McIntyre, Jake Dearden, Lucy Procter, Linda Meier, and Tim Wenisch. But this year, the HYROX World Championships in Chicago isn’t just about who finishes first - it’s also about unleashing greatness by embracing your wildest self. For the first time ever, PUMA is awarding the ‘World’s Fastest Patch’ to prove it. This extremely limited PUMA patch will be given to HYROX racers with the fastest overall run time HYROX Pro Women and HYROX Pro Men per age group, Elite 15, and adaptive categories. Winners will also receive a pair of Deviate Elite 3

PUMA is also launching its second collection of PUMA x HYROX co-branded apparel and footwear. Built with HYROX athletes in mind, it features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild. PUMA x HYROX collection launches exclusively at HYROX World Championships Chicago 2025 and globally on 19 June 2025.

Showing just how committed PUMA is to the sport and its community, PUMA employees who qualified for the World Championships will also be hitting the competition floor in Chicago — living the HYROX experience themselves.

Following the launch the ‘Go Wild’ Brand Campaign - a tribute to runners unlocking the runner’s high - PUMA has launched the Go Wild Podcast and Go Wild Series on YouTube, which aims take the audience behind the scenes at some of the most impressive sport events in 2025, including the HYROX World Championships in Chicago this week.

For more information about PUMA Go Wild, visit www.puma.com, or follow our journey on social media @PUMA.

The special collection features fresh new kits and lifestyle apparel for Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Al-Hilal, Palmeiras, and Monterrey. The collection also features special edition PUMA x KidSuper FUTURE, ULTRA and KING football boots.

The PUMA x KIDSUPER collection takes football kits and boots to the next level, transforming the jerseys of PUMA clubs and PUMA’s footwear into works of art.

Manchester City

The Manchester City kit revisits the classic sash design with KidSuper's watercolor palette and hand-painted details. The design captures the spirit of Manchester and the excitement of the Poznań celebration, offering a fresh and artistic perspective on the beloved City kit. The outfield kit integrates a unique all-over Poznań repeated graphic, inspired by the fans and designed in collaboration with New York-based fashion designer KidSuper. The fresh white base contrasts with a black and red diagonal sash, loved by Manchester City fans across the globe since away kits of the 1970s worn by the likes of Colin Bell. A special goalkeeper kit has also been launched, in a neon sun colorway, with a black and yellow sash and all-over Poznań graphic.

Borussia Dortmund

Two worlds are set to collide—Borussia Dortmund's footballing heritage and KidSuper’s artistic flair. This collaboration brings together a passionate fanbase and a modern take on football’s intersection with pop culture, creating a kit that honors the past while embracing KidSuper’s bold design aesthetic. The classic blend of black and yellow, known by football fans around Europe, features hand-drawn graphics to create an energetic design. The collection also features a special goalkeeper kit in a pink colorway, with yellow accents. Inspired by the geometric design of a honeycomb, the painted hexagonal cells cover the shoulders of the jersey.

Palmeiras

In 1914, a group of Italian immigrants founded a football team in São Paulo. Over a century later, Palmeiras continue to embody the vibrant fusion of Italian and Brazilian culture. With this kit, KidSuper honors the Club’s legacy as the inaugural Club World Champions in 1951. The baroque-inspired Home kit features a leaf motif against a golden base, a nod to the Club’s Copa Rio triumph and timeless status. The goalkeeper jersey features the same design but in glowing red, dark crimson and gold.

FC Salzburg

Alpine beauty with a New York edge. From the PUMA x KIDSUPER collection, the FC Salzburg kit reimagines the iconic Edelweiss flower with sweeping strokes of ivory, lemon, and baby blue for the Home kit and an ultra-blue base with scotch blue and lemon details for the goalkeeper kit.

Mamelodi Sundowns

Tshwane’s evening sky hits different. In the PUMA x KIDSUPER collaboration, the Mamelodi Sundown’s Home kit does the same – blending warm, sunlit tones with cooler shades to reflect the club’s signature style. The result captures the rhythm, energy, and joy of Sundown’s football, known locally as “shoeshine and piano.” The Home jersey features a yellow base with mountain blue, green and white details with the goalkeeper jersey implementing a purple base with yellow and mountain blue details.

Al-Hilal

The Al-Hilal Home kit takes its cue from the Club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as ‘The Boss’. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details.

Monterrey

Monterrey’s kit is bold, with geometric patterns that celebrate the Club’s rich history while embracing modernity, bringing the spirit of northern Mexico to the international stage. The white base features hand painted mountain regions with navy accents to create a vibrant and beautiful piece of art. The goalkeeper kit takes a pink base and integrates white and navy detailing to make sure it stands out from the crowd.

Colm Dillane aka KidSuper, said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”

The jerseys are available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Alongside the kits, the PUMA x KIDSUPER collection features special edition football boots: the FUTURE, ULTRA, and KING. Designed to elevate the game, these boots incorporate PUMA’s performance technology with KidSuper’s bold and distinctive style, blending high performance with visual artistry.

Each boot is an artistic creation, designed for the modern athlete who wants to stand out on and off the pitch. With FUTURE boots made for creativity, ULTRA boots designed for speed and lethal finishing, and the KING boots offering legendary control and comfort, these boots embody KidSuper’s signature artistic expression. Their vivid, hand-painted graphics are a true representation of the artistic energy of the collaboration, making each pair a statement of style, innovation, and football culture.

Each team’s collection includes a KIDSUPER Retro Shirt, KIDSUPER Graphic Tee, KIDSUPER Short, Pant and Reversible jacket.

The PUMA x KIDSUPER collection is available from June 10th at PUMA.com, PUMA stores, Club Official Stores, and select retailers worldwide.

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

Making its race debut at the HYROX World Championships Chicago, the collection will be worn by Elite 15 athletes including Men’s Pro World Record holder, Hunter McIntyre; Women’s Open World Record holder, Lucy Procter; UK athlete, Jake Dearden and many more.

“The HYROX World Championships is the pinnacle of the HYROX calendar, and this year has added meaning, being in my home country. Turning up on race day feeling and looking my best is paramount to my performance, and I can’t wait to do that in the new PUMA x HYROX collection,” said Hunter McIntyre.

Featuring PUMA’s innovative CLOUDSPUN and LUXFIT technologies, the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day. The CLOUDSPUN premium-brushed material provides racers with the softest training gear on the market, as the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

For the first time ever, selected items in women’s range will use SHAPELUXE fabric, made with LUXFIT and LYCRA® ADAPTIV technology to create a customized second skin fit that moves with you.

Key items in the women’s collection include the PUMA x HYROX ESSENTIAL TIGHT, the PUMA x HYROX SHAPELUXE 3” TIGHT SHORT and the PUMA x HYROX SHAPELUXE HIGH-NECK BRA. The new men’s range features the PUMA x HYROX CLOUDSPUN THERMOADAPT TEE, the PUMA x HYROX 2-IN-1 TRAIN SHORT and the PUMA x HYROX CLOUDSPUN HOODIE.

There are also exciting updates for PUMA’s iconic footwear, with Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 receiving a vibrant colour refresh that is guaranteed to standout on race day.

Deviate NITRO™ Elite 3 – the shoe of choice for PUMA’s elite HYROX athletes – is optimized to be lightweight and built for speed. The ultimate race day runner features PUMA’s innovative NITROFOAM™ ELITE for best-in-class responsiveness and energy return, whilst strategically placed PUMAGRIP ensures unrivalled traction through exercises, with a specially engineered PWRPLATE makes racing feel effortless.

Infused with PUMA’s unique NITROFOAM™ and a less aggressive PWRPLATE than its Elite counterpart, Deviate NITRO™ 3 is your reliable and responsive racer that features more of PUMA’s industry-leading PUMAGRIP, ensuring you stay on your feet from start to finish.

Erin Longin, Vice President Run/Train at PUMA said: “The ultimate fitness race requires the ultimate apparel and footwear, and our latest PUMA x HYROX collection delivers just that. Every piece has been meticulously designed and curated for HYROX athletes, ensuring they excel in every rep, at every station, right to the finish line.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 from the new collection will drop exclusively at the HYROX World Championships Chicago from 11 June. The full collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld

PUMA x HELIOT EMIL drops June 14, 2025, on PUMA.com and at selected retailers. 

Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are scoring goals in the Premier League or dropping stepovers in the backyard they all count as official. Will they work? Debatable. Will that stop you? Not a chance. Because deep down, you know you’ve got it in you. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball. 

The new PUMA and Premier League partnership kicks off with the ‘Have a Ball’ campaign celebrating the pure joy and exhilaration of having the ball at your feet. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch.

Richard Teyssier, Vice President Brand & Marketing – PUMA said: “By emphasizing the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement. On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch. We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”

Will Brass, Chief Commercial Officer of the Premier League,said: “The launch of the new ball, which will be seen in play for the first time during the Premier League Summer Series, marks the beginning of an exciting new chapter. We are thrilled to welcome PUMA as a key partner in our efforts to enhance the Premier League, both on and off the pitch. We can’t wait to see the ball in action, delivering unforgettable goals and moments for players and fans alike.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather.

The new long-term partnership will see PUMA and the Premier League support grassroots football through Premier League Kicks, along with girls and women’s grassroot initiatives, international community activations, No Room For Racism and numerous other important initiatives.

Starting this summer, PUMA will be supporting the Premier League in the Summer Series in the USA. This will feature six exciting games in three venues and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities. The activations will also include in-store events at the PUMA NYC flagship store.

The PUMA Orbita Ultimate PL match ball will make its on pitch debut in the Premier League Summer Series taking place in the USA this July and will be on show during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available from 3rd June at PUMA.com, in PUMA stores and select retailers worldwide.

On June 5, 2025, the first chapter is unveiled with the launch of the “Pelé Yellow” Mostro, available on PUMA.com, at PUMA flagship stores, and selected PUMA stockists, with more to come later in the year.