PUMA x Rombaut
Herzogenaurach, 25th February, 2025
PUMA x ROMBAUT “LEVITATION” SNEAKER INVITES YOU TO JUMP INTO YOUR HIGHER SELF

PUMA and ROMBAUT embark on a shared quest to rethink and elevate footwear design.

Looking through ROMBAUT’s unique lens, the concept-driven footwear collaboration embraces elements of past influences with futurism. Inspired by the PUMA archive, the partnership is also informed by Eastern philosophies, which elucidate human betterment through mindfulness, education and intentional action.

Through its minimalist design, the PUMA x ROMBAUT collection is designed to evoke peace, serenity, and harmony with nature. The design itself is defined by its innovative “Levitation” sole, a floating heel piece underpinning the shoe’s structure, itself connected to a Formstrip that cages the knitted upper. The accompanying PUMA x ROMBAUT “Levitation” Sock takes on the same design language, replacing the knitted upper with a high-top sock fit, featuring a prominent ROMBAUT logo hit. Made from recycled TPU components and man-made leather, the design is 100% vegan, in keeping with one of ROMBAUT’s commitments to sustainability and earth-friendly materials.

The “Levitation” concept originally made its debut at the brand’s Paris Fashion Week SS25 presentation, coinciding with ROMBAUT’s 10th anniversary.

The campaign presents the collaboration in an alternate realm, blending dream and reality while exploring the contrast between Eastern philosophy and hypercapitalism. It questions desire and consumption—whether they express identity or true fulfillment.

The imagery also introduces ‘Brainsport’, a concept that unites mental and physical well-being, fostering clarity, resilience, and purpose in a fractured world. Levitation symbolizes the pursuit of wisdom, rising above chaos through mindfulness, knowledge, and action. Rather than offering answers, the PUMA x ROMBAUT collaboration invites us to question what elevation and jumping into your higher self truly means.

The PUMA x ROMBAUT “Levitation” collection is available starting March 1, 2025, from rombaut.com and selected PUMA stockists.
 

 MOSTRO FEY
Herzogenaurach, 19th February, 2025
THE PUMA MOSTRO FEY BRINGS A MONSTROUS TOUCH TO THE CLASSIC MARY JANE

PUMA unveils the Mostro Fey, a harmony of the Mostro’s brave visual language, juxtaposed with the elegant and preppy charm of the Mary Jane. 

Balancing a streamlined look with the Y2K-era, retrofuturistic edge of the Mostro, the new Mostro Fey is defined by a Mary Jane-style band across the open forefoot, in place of the strap closure that features on the original Mostro design. The stitchless upper is composed of a technical micro-ripstop and nubuck on the heel, with a Formstrip-shaped contour flowing across the cross-pollinated silhouette. 

 Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly celebrated for its unique and brave look. Now, more than 25 years later, the Mostro Fey resurfaces as a modern street-style icon, embracing its rebellious spirit while evolving to embrace the moment. 

The PUMA Mostro Fey is available in “Dark Amethyst/PUMA Black” and “Cool Weather/PUMA Black” starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

MOSTRO OG
Herzogenaurach, 19th February, 2025
PUMA UNLEASHES A TRIO OF COLORWAYS FOR THE MOSTRO OG PACK

The PUMA Mostro continues to emerge from the shadows, reanimating after 25 years in cryogenic slumber. After its reintroduction last year, the silhouette is set to make a big impact in 2025 as well. 

Adding a touch of color to the Y2K-era design, red, green, and blue colorways utilize a fine mesh for the upper, matched with black accents and white logo hits on the shoe’s Formstrip and heel. Distilling the Mostro down to its purest expression, the beastly pack is a timeless play on the innovative design, maintaining its sculptural shape, low profile, and avant-garde spiked sole. 

Since 1999, the spine-chilling PUMA Mostro has been a favorite of those who defy the norm. Named after the Italian word for monster, the hybrid silhouette borrows from two diverse realms: the streamlined sprinting spikes of the ‘60s and the surfing shoes of the ‘80s. 

To this day, the Mostro continues to captivate with its distinctive, sculptural design, low-profile shape, and avant-garde, spiked sole. 

The PUMA Mostro OG is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

 Aston Martin Aramco
Herzogenaurach, 18th February 2025
PUMA Showcases Aston Martin Aramco Formula One™ Team Race Suits

Global sports company PUMA  proudly showcases the official race suits for the Aston Martin Aramco Formula One™ Team, following the announcement of their partnership last November. With a legacy spanning over two decades in motorsport, PUMA brings its expertise, precision craftsmanship, and performance-driven design to the forefront, creating race suits that meet the highest standards of safety, comfort, and style in Formula 1.

Handcrafted in PUMA’s race wear factory in Italy, each suit undergoes a meticulous production process. Lightweight, fire-resistant materials ensure maximum safety, while advanced moisture-wicking fabrics and ergonomic construction provide comfort and flexibility under the intense conditions of Formula 1® racing. 

Jessica Hawkins, Aston Martin Aramco Formula One™ Driver Ambassador and Head of F1 Academy: "Race suits are a vital piece of a driver's equipment. In the high-pressure environment of racing, safety is paramount, and Puma's suits provide unparalleled comfort, flexibility and protection. Not only do the suits deliver on performance, they also offer a design that reflects the spirit of the team - fusing safety and style with innovation."

In addition to their technical excellence, the suits embody Aston Martin Aramco Formula One™ Team’s iconic brand identity. Precision stitching, refined detailing, and bold design accents reflect the elegance, power, and innovation synonymous with Aston Martin Aramco, seamlessly merged with PUMA’s commitment to innovation and functionality.

The Aston Martin Aramco Formula One™ Team will wear these PUMA-crafted suits throughout the upcoming seasons, representing a shared legacy of performance, precision, and passion for the sport.

Scuderia Ferrari HP Replica Collection 2025
Herzogenaurach, 14th February 2025
PUMA and Scuderia Ferrari HP Unveil the 2025 Replica Collection

Global sports company PUMA proudly marks the 20th  anniversary of its partnership with Scuderia Ferrari HP by unveiling the 2025 Replica Collection 

Worn by the team throughout the 2025 season, this latest collection redefines the classics with exaggerated, fashion-forward silhouettes that push the boundaries of style and performance. Designed to bring Formula 1® energy beyond the racetrack, the 2025 Replica Collection reinvents classic teamwear with a modern edge.

The collection features the iconic Scuderia Ferrari HP red with details in white. Oversized is an overall theme, bringing new items into the collection like the PUMA T7 oversized tracksuit and the vintage racing jacket. Staples like driver-specific tees, polos, hoodies, and driver caps are here to stay, making a bold statement for fans who want to showcase their passion with style and authenticity. 

From the pit lane to the streets, the Scuderia Ferrari HP staples have been reimagined for a new era of speed and style. This collection isn’t just a tribute—it’s a call to all Scuderia Ferrari HP fans to join the crew and experience the adrenaline of Formula 1®  like never before. 

This is just the beginning of what promises to be an exhilarating season ahead. The 2025 Replica Collection marks the first chapter of a series of exciting releases, bringing fans even closer to the thrill of Formula 1® and the iconic Scuderia Ferrari HP team. Stay tuned for more high-performance style and exclusive drops as the season unfolds, and get ready to experience the adrenaline like never before. 

The PUMA for Scuderia Ferrari HP 2025 Replica Collection is now available at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.   

AC Milan x Off-White™
Herzogenaurach, Germany, February 14th, 2025
WELCOME TO DREAMLAND: PUMA, AC MILAN, AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS

PUMA, AC Milan, and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.

The collaboration is more than just a meeting of football and fashion, it is a celebration of the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by the partnership with Off-White™, which signifies their first-ever kit design to be worn on the pitch.

At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year. The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.

The new kit, beautifully designed by PUMA and Off White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first jersey features a black base color that beautifully fades into a power green colorway at the bottom of the jersey with sizzle yellow logos and red detailing on the black collar and the jersey cuffs. The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.

Both designs are reimagined with signature Off White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word ‘Diavoli’ – a nod to AC Milan’s historic nickname is incorporated on the badge on the front.

Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating black culture and excellence.

Maria Valdes, Chief Product Officer at PUMA, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off-White™ to bring this special kit to life, blending performance, fashion and culture into something truly bespoke.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future. Building on the success of our Fourth kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways. We are proud to celebrate this cultural moment and bring the transformative power of dreams to life.”

Cristiano Fagnani, CEO at Off-White™, said “The collaboration between Off-White™️, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”

The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in the concept through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into exclusive car decals and wheels, that are set to debut in the popular sports-action game starting 21st February. Meanwhile, Fortnite features a custom island inspired by the collection, where players can explore, interact, and fully experience the essence of the new kits.

To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.

The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA's ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.

The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.

Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand's commitment to a circular production process.

The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan take on Hellas Verona in their Serie A fixture on the 16th February, with the team wearing the black version and the goalkeeper sporting the red version. The red version will then be worn in the match by the outfield players against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across the two games. AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with the outfield players wearing the red jersey and the goalkeeper in the black jersey.

The AC Milan x Off-White™ is available at PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 14th February.

NJR Future Creativity
Herzogenaurach, Germany, 13th February 2025
PLAYMAKERS WANTED: INTRODUCING THE CREATIVTY PACK FEATURING NEYMAR JR. AND LAMELO BALL

Global sports company PUMA has today unveiled the Creativity pack featuring an exclusive cross-over with football and basketball. The new collection brings together two of PUMA’s biggest athletes Neymar Jr. and Lamelo Ball to celebrate their creativity, style and out of this world skills.

Playing like everyone else? When the game gets predictable, flip the script with Neymar Jr. and LaMelo Ball. Whether you’re balling on the pitch or the hardwood, the Creativity pack is here to remind you: rules are optional, instincts are everything. Featuring fresh takes on the FUTURE 8 football boots by Neymar Jr, Melo’s signature MB.04 basketball shoes, both with matching jerseys, shorts, ¼ zip tops, training pants, hoody’s and logo tee’s in both adult and junior sizes. The collection celebrates playmakers of all kinds, whether they’re from Santos, California, or simply Not From Here.

The next-gen FUTURE 8 Creativity edition features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new Creativity edition of the FUTURE features a vibrant orange poppy base color with unique violet, pink and electric peppermint detailing to make the boot truly stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

LaMelo Ball's latest signature shoe, the MB.04 Creativity, dares players to break the mold. Rejecting predictability, the MB.04 Creativity boasts a striking mismatched design with vibrant colors, all built upon a foundation of responsive NITROFOAM™ cushioning. The shoe's 5D printed upper features a raised, tentacle-like design, while hidden "1 OF ONE" and "RARE" details showcase Melo's unique personality. His signature Wings logo adorns the heel, and the outsole features a hovering spaceship, "NOT FROM HERE" and "RARE" wording, and fiery heel accents, further emphasizing the shoe's otherworldly inspiration.

The Creativity pack ft Neymar Jr. and Lamelo Ball is available in PUMA stores, at PUMA.com, and at specialist retailers from February 13th.

TEENAGE MUTANT NINJA TURTLES
Herzogenaurach, February 11th, 2025
COWABUNGA! PUMA TEAMS UP WITH TEENAGE MUTANT NINJA TURTLES

PUMA enlists the help of Teenage Mutant Ninja Turtles [TMNT] for a radical new collaboration. 

Leonardo, Raphael, Donatello and Michelangelo – New York City’s pizza-loving, skateboarding, crime-fighting quartet – team up with PUMA to create a range of bold streetwear essentials packed with hidden easter eggs. 

Comic-book protagonists turned TV and film heroes, the Turtle bros take over PUMA’s Suede XL and RS-X sneaker silhouettes, which are accompanied by a limited-edition apparel capsule. Exposed to Mutagen Ooze and designed for secret missions, the collection comes with tech wear inspired executions and details. 

Cut-and-sew offerings are highlighted by the PUMATECH Track Jacket and Cargo Pants, which feature a cracked, shell-like pattern alongside co-branded tags and logos hits. The PUMATECH Cargo Vest is crafted with a technical ripstop material, featuring nunchaku-inspired zipper tabs. Essential streetwear silhouettes feature specially created PUMA x TMNT graphics, including the Graphic Crew and Graphic Tee. 

From deep within the New York City sewers, the collection’s footwear is inspired by the Turtles themselves, and their supervillain foe, Krang. The Suede XL is reimagined with a TMNT motif, once again featuring a shell-like debossed pattern across the green upper, with a contrasting Formstrip in purple suede, and custom graphic elements like “Cowabunga” hits on the outsole and pizza imagery on the shoe’s tongue. A second Suede XL pays homage to Krang, with a special purple color scheme, bespoke eyelets and details that evoke the brain-like reptilian character. Finally, the collaboration’s RS-X is themed around the Turtles’ sewer lair, with a green and black colorway elevated by cracked leather, 3D printing on the tongue and an ooze-covered insole. 

PUMA x TMNT is available starting Friday, February 14 from PUMA.com, PUMA flagship stores and selected PUMA stockists. 

Sandy Baltimore
Herzogenaurach, Germany, 11th February 2025
PUMA WELCOMES SANDY BALTIMORE TO THE PUMA FAM

PUMA is excited to announce the latest addition to its global family, Sandy Baltimore - a forward who is set to make waves in both football and fashion. Known for her pace, creativity on the ball, and personality on the pitch, Sandy will wear the PUMA FUTURE boots as she brings her electrifying skills to the field for Chelsea FC and the France national team.

Born in Colombes, France, Sandy’s journey to the top has been nothing short of inspiring. She began her football career playing alongside boys until the age of 15, before joining Paris Saint-Germain (PSG). After rising through the ranks at PSG, Sandy made the move to Chelsea FC in 2024, where she has quickly become one of the biggest talents in the Women’s Super League (WSL). Sandy’s standout performances have earned her a key place in the France national team, where she continues to showcase her remarkable talent.

Sandy draws inspiration from PUMA star Neymar Jr., in her playing style, making her a perfect fit for the brand’s ethos of innovation and self-expression. Her ambition, creativity, and desire to make an impact on the pitch align perfectly with PUMA’s brand DNA.

Sandy Baltimore is not only known for her footballing brilliance, but also her passion for streetwear fashion. Off the pitch, she consistently showcases her distinctive style, often seen arriving at Clairefontaine for national team duty in eye-catching outfits that reflect her unique style. This combination of football and fashion is a natural fit for PUMA, a brand that celebrates athletes who blend both worlds in a bold and authentic way.

Sandy Baltimore

“I’m incredibly excited to be joining the PUMA family,” said Sandy Baltimore. “Football is more than just a game to me; it’s a way to express myself. I love how PUMA embraces the idea of being yourself, both on and off the pitch. Whether I’m playing with Chelsea, representing France, or showing off my streetwear, I want to stand out and inspire others to do the same.

Johan Adamsson, Vice President Sports Marketing & Sports Licensing at PUMA, commented: “Sandy embodies everything we stand for at PUMA: the courage to be bold, to stand out, and to express yourself fully. We’re excited to have Sandy on board as we continue to push the boundaries in sport and style and work with us on our continued innovation across our women’s specific products including our women’s fit football boots.”

MOSTRO LEATHER
Herzogenaurach, 6th Februrary, 2025
PUMA’S MOSTRO “LEATHER” PACK BRINGS DARK AND LIGHT INTO BALANCE

PUMA’s new Mostro “Leather” pack brings a minimal color execution to the maximalist, avant-garde silhouette. 

Featuring a subtly pebbled leather makeup, PUMA’s fearsome Mostro sneaker comes in black and cream editions, pushing the shoe’s unmistakable details and textures to the forefront. 

Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly received as a convention-defying model. Now, PUMA ushers the Mostro back into the spotlight. 

The PUMA Mostro “Leather” pack is available starting February 22, 2025, from select PUMA retailers. 

PUMA KING INDOOR
Herzogenaurach, 5 February, 2025
PUMA’S KING INDOOR IS DRESSED IN A CLEAN WHITE COLORWAY

PUMA heralds the triumphant return of the PUMA King Indoor. 

For the King Indoor’s first appearance of 2025, the shoe is rendered in an effortlessly stylish white colorway to complement an all-black version released last year. 

Continuing its forward press, the unmistakable silhouette is crowned with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

In 1996, the original PUMA King was introduced to the world of football. For years, the King dominated, gracing football’s most regal pitches, and the feet of the sport’s nobility like Johan Cruyff, Diego Maradona, Pelé, and others. In 1999, the silhouette evolved, as the PUMA King Indoor touched down for the first time. In the early 2000s, the King Indoor’s comfort and timeless look allowed the style to find fandom outside of sports, as it was embraced into the era’s style codes. 

The latest PUMA King Indoor is available starting February 8, 2025, and will be available at select retailers globally.  

 

Ferrari Scuderi
Herzogenaurach, 4th February 2025
PUMA and Scuderia Ferrari Unveil 2025 PR Kit

PUMA together with Scuderia Ferrari HP drivers releases the first official images from its 2025 PR kit, featuring an updated look for the upcoming season. The new look features sleek, lustrous stripes intricately detailed with white lines.

This reveal marks the beginning of an exciting new season, with more updates to come as the 2025 Formula 1® season approaches.

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