With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests. 

Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.

Deviate NITRO™ 3

The Deviate NITRO™ 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions. 

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO™ 3 continues to grow closer to its raceday counterpart.

Deviate NITRO™ 3 Specifications:

• Weight: 265g (UK8)
• Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3

Bringing the speed, Deviate NITRO™ Elite 3 is PUMA’s lightest ever raceday shoe, designed for runners on the PB pursuit.

Reserved for those who want to standout and make a statement, Deviate NITRO™ Elite 3 features more of PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.

The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PUMAGRIP that ensures multi-surface traction whatever the raceday conditions.

Weighing in at just 194g (UK8), Deviate NITRO™ Elite 3 is now one of the lightest raceday shoes on the market and is destined to propel you to your PB.

Deviate NITRO™ Elite 3 Specifications:

• Weight: 194g
• Stack Height: 32mm – 40mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. 

Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.

We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”

The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.

For more information, please visit www.puma.com

Inspired by football legends, like Pele and Maradona, this Avanti edition is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for this launch.    

This drop offers colors and sizes for all ages.  The FENTY x PUMA Avanti is now available at PUMA.com, the PUMA app, PUMA Stores and retailers globally. 

The inspiration behind this collection draws heavily from the pulsating nightlife and vibrant neon lights of Las Vegas, a city synonymous with energy and excitement. This dynamic aesthetic is mirrored in the collection's bold designs and striking color palette. Additionally, the concept of "engine boost" plays a pivotal role, symbolizing the high-octane performance and relentless drive of the Mercedes-AMG PETRONAS F1 Team. 

Just as an engine boost propels a car to peak performance, the collection aims to elevate your style and energy, ensuring you stand out with every wear. This fusion of fashion and motorsport innovation encapsulates the thrill and intensity of the race track, bringing it to your everyday wardrobe.

This collection features a range of stylish and dynamic pieces, including the a cap, a hoodie, tshirt’s, pants as well as the PUMA Suede XL sneakers. Each item in the collection is designed to capture the essence of Las Vegas’s neon lights and energetic atmosphere, making it perfect for those who want to stand out and make a statement. The collection combines PUMA’s innovative sportswear technology with the high-performance spirit of the Mercedes-AMG PETRONAS F1Team.

The Mercedes-AMG PETRONAS F1 Team Neon Energy collection is now available at selected PUMA stores as well as online at puma.com.

The design elements include bold purple graphics and striking branding from both PUMA and Formula 1®, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of both the city and Formula 1® racing.

The Formula 1® Neon Energy Collection features a range of apparel and footwear designed to make a statement. The collection includes a stylish crewneck sweatshirt with bold purple graphics, tshirt’s, shorts, a padded vest, a cap, sweatpants and the PUMA Trinity sneakers to complete the look.

Each item in the collection is meticulously crafted to reflect the speed and rhythm of Formula 1® racing, combined with the vibrant energy of Las Vegas. The designs feature striking graphics and branding from both PUMA and Formula 1®, making them a must-have for fans and fashion enthusiasts alike.

The Formula 1® Neon Lights collection is now available in selected PUMA stores, as well as online at puma.com 

Channeling the nocturnal aesthetics and lawlessness of nighttime street racing, the “Endless Routes” collection comprises outerwear and warmup essentials, as well as accessories and footwear. The collaboration follows up on the first PUMA x LMC. GV Special, inspired by the Korean brand’s affinity for classic sportswear. 

Lastly, LMC. serves up another take on the PUMA GV Special, which comes with authentic, pre-worn details that evoke vintage aesthetics. Yellowed mesh contrasts against silver hits on the Formstrip, lace stay, and heel. Amping up the silver accents from the GV Special, the accompanying PUMA x LMC. Extos brings a touch of early-2000s running to the collaboration. Both shoes feature logo lockups on the heel and tongue, as well as custom insoles. 

The PUMA x Lost Management Cities collection is available starting October 19, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a black rubber sole unit. 

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat as an outsider, challenging the status quo of sneaker culture. Embodying female energy and fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the campaign. 

These latest editions follow up on the original black and red Speedcat colorways that launched in June, nodding to the racewear uniforms of iconic F1 racing teams. 

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most heritage-rich and innovative designs, the Speedcat transcended its roots as a performance racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.

The PUMA Speedcat Archive will be available starting October 12, 2024, on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and select retailers worldwide such as NAKED Copenhagen, Kith, Atmos, END, SNS, and other exclusive accounts. 

This collection features a range of items, including crewneck sweatshirts, t-shirts, and sneakers, all adorned with graffiti-inspired patterns and bright neon accents. Each piece reflects the dynamic and eclectic spirit of Las Vegas, merging the high-performance ethos of BMW M Motorsport with PUMA’s renowned sportswear.
The footwear in this collection combines comfort and style, featuring neon details and graffiti motifs. The apparel selection includes crewneck sweatshirts, t-shirts, and sweatpants, each designed to make a statement with vibrant colors and street artinspired graphics. Accessories such as trucker caps complete the look, ensuring fans can showcase their love for both motorsport and urban art.

“Neon Energy” is more than just a collection; it’s a celebration of the artistic expression found on the streets of Las Vegas. By blending the worlds of high-performance motorsport and street art, PUMA and BMW M Motorsport have created a unique line that stands out in both style and substance.

The BMW M Motorsport Neon Energy collection is now available at selected PUMA stores, as well as online at puma.com

The inspiration for this collection draws heavily from the vibrant and electrifying atmosphere of Las Vegas Boulevard, also known as The Strip. This iconic location is renowned for its dazzling neon lights, bustling nightlife, and dynamic energy, all of which are captured in the bold graphics and striking color schemes of the collection.

The aim was to encapsulate the essence of Las Vegas by incorporating elements that reflect its unique character. The neon lights, which are a hallmark of The Strip, are represented through vivid color blocking and eye-catching patterns. These design choices are intended to evoke the sense of excitement and movement that one experiences while walking down Las Vegas Boulevard.

The collection includes standout pieces such as a Cap, a Hoddie, a Polar Fleece, Tshirts as well as the Velophasis sneakers and more. Each designed to make a statement whether you're cruising down Las Vegas Boulevard or lighting up your local streets.

This Scuderia Ferrari HP Neon Energy collection is now available in selected PUMA and Ferrari Stores, as well as online at puma.com and store.ferrari.com.

The Lights Out pack features the ULTRA 5 in ULTIMATE and CARBON editions with both featuring Unisex and Women’s Fits. The ULTRA gives you the speed and sensation of a finely tuned machine at your feet giving you a lightweight explosive edge. The ULTIMATE edition has a brand-new SPEEDSYSTEM outsole, with the CARBON edition integrating a custom SPEEDSYSTEM CARBON outsole made of carbon fiber, which makes it 32% springier than the non-carbon version, developed using engineering insights from PUMA Motorsport. Both versions integrate PUMA’s FastTrax stud design, precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. 

The FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. 

For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for rapid, unpredictable changes of direction.

The Lights Out KING lives up to its name with the combination of the non-animal-based K-BETTER™ upper material and the GRIPCONTROL 3D structure on the medial side for enhanced ball control, optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

As a step toward a better future, the uppers of the ULTRA, FUTURE and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new Lights Out pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

Score the Lights Out pack on pre-sale from the 3rd October at PUMA.com and specialist retailers and available globally from the 10th October.

Handpicked from the archive, the Inhale Distressed was inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x PUMA branding.

Rocky’s intention to push the boundaries of footwear design is brought to life through the Mostro 3.D, a monstrous and bold style using an innovative resin-based 3D printing process. 

The full collection includes:

As we’ve seen with his past campaigns, A$AP Rocky was hands-on throughout the entire creative process from product design to directing and styling the marketing campaign.  “It was about time that I put my own spin on some of the best footwear styles that PUMA has to offer,” said A$AP Rocky. “People have been asking nonstop about the Mostro 3.D since the fashion show so I’m excited to finally get them out. Then we also have the OG Inhale with hand-distressed fabric and custom embroidery/detailing, giving that worn look to tie into the rest of the apparel. I’m really happy with how these turned out and can’t wait for everyone to see what else we have been working on.”

The collection is available in the US at 10am EST on September 26th on PUMA.com, as well as select retailers globally including KITH, Dover Street Market, Maxfield, SNEAKERSNSTUFF, SlamJam, Nubian and more.

Comprising two colorways in “Vapor Gray/Frosted Ivory” and “Black/Strong Gray,” the Archive colorways feature a subtle faded finish, combined with technical ripstop material on the upper. The result is a timeless expression of the hybrid footwear design that nods to the shoe’s heritage in the late ‘90s while retaining a tasteful simplicity. 

A design that bridges the past and present, the low-profile Mostro also comes with defining features including its signature spiked sole and functional strap closure.  

First introduced in 1999, the Mostro’s name is an Italian word meaning monster, which captures the shoe’s experimental look that borrows from the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mostro, marking the convention-defying silhouette’s 25th anniversary. 

Accompanying the visuals for the recent Mostro Perf collection, the Mostro Archive is unveiled against the background of sunny Marseilles. 

The latest PUMA Mostro is available starting September 21, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, and Atmos.  

The game-ready range draws inspiration from in-game designs such as the hexagonal arena and rank badges, featuring energetic graphics and high-density prints. Each piece showcases elevated details, textures, and materials. A carbon-fiber motif throughout the apparel nods to the special paint finish in Rocket League, while the footwear takes cues from the game's iconic cars and teams. With blue and orange colorways, every item lets you choose your side. 

Designed for the arena and for the streets, PUMA x Rocket League is highlighted by pitch-inspired silhouettes like Football Jerseys, as well as the Cellerator Track Jacket and Cellerator Track Pants. Accessories include the Dad Cap featuring PUMA x Rocket League branding on the crown, and the Backpack featuring an asymmetrical colorway.

The collection’s bold footwear draws from PUMA’s storied archive, featuring the RS-X and the PUMA Palermo. Each collaborative sneaker launches with standout details, blue and orange color motifs, and custom Rocket League hang tags. As an added surprise, each shoebox will contain a hidden envelope with a code, giving players access to in-game bonus items featuring designs inspired by the PUMA collection. 

The PUMA x Rocket League collection will be available starting September 13 in the US and globally on September 20, 2024, from PUMA.com, PUMA flagship stores, and select retailers.