When every game feels like a final, these boots are your license to thrill, whether that means sending defenders to the shops or scoring screamers under the lights. Playing it safe? Overrated. End-of-season glory? Yours for the taking. Featuring fresh new takes on the FUTURE, ULTRA and KING silos, all playstyles are covered, ensuring every baller can channel their inner audacity. The final games of the season are all about taking chances, risking everything and regretting nothing, with seasons defined by the small moments it’s time to show the world what you’ve got.

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The color of the Audacity edition does its name justice, with a vibrant yellow base complete with pink, white and black detailing on the upper – guaranteeing players stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, wrapping the foot like a second skin, offering a snug, cushioned fit without limiting explosivity. A textured high-density mesh layer with GripControl Pro adds grip and control, whilst the all-new FLEXIGILITY outsole for 360-degree agility ensures movement between the lines and creating without constraints.

The ULTRA 5 features dark grey base color with touches of yellow and pink that feels like a finely tuned machine, giving you a boot made for speed based on engineering insights from PUMA Motorsport. The ULTRA 5 is available in two versions. The ULTIMATE edition features a brand new SPEEDSYSTEM outsole, and the ULTRA 5 CARBON features a special Carbon version of the outsole. Both versions of the ULTRA 5 give you an explosive base to be rapid off the mark and dangerous on the pitch as the FastTrax stud design provides multidirectional traction.

The new KING Audacity edition looks like the boss. A boot worn by Kings, the new edition features a classy silver base with pops of black and pink. It’s clear that there’s a new wearer of the crown when you take to the pitch in the KING. The non-animal-based K-BETTER™ upper material offers a new and improved take on the signature KING touch, comfort, and durability, whilst the GRIPCONTROL 3D structure on the medial side enhances ball control.

All three silos feature both a unisex fit and women’s fit. The women’s fit features a slimmer fit tailored to the anatomy of a woman’s foot and is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch. 

The Audacity pack is available on pre-sale from April 3rd in PUMA stores, at PUMA.com, and at specialist retailers with global release from April 10th.

The PUMA Mostro “Metallic” is available from April 1, 2025, from PUMA.com and selected retailers. 

The three-day FENTY x PUMA launch celebration included a kick-off opening ceremony with Rihanna, a field day held at the Usain Bolt Sports Complex to accrue points for her Clara Lionel Foundation, a tour of her favorite hometown spots and a relaxing day at sea to round-out the trip.

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Drawing from mid-century motorsport silhouettes, the collection presents must-see pieces such as the Woven Racing Jacket and water-repellant Moto Jacket and Pants. Iconic F1® graphics that pay homage to the sport’s spirit and legacy are integrated into each item. Designs range from track to street and epitomize both history and the future of racing. 

“The PUMA Oceania team are excited to welcome Charles to Melbourne ahead of the first race of the season and do it in an incredibly unique and iconic location.  We enjoyed hosting Charles at the PUMA Pit-Stop, showcasing one of the best views in Melbourne, on top of the MCG scoreboard, as well as introducing him to our PUMA partnered AFL teams, Richmond and Carlton ahead of their Round 1 clash tomorrow,” said Daniel Pustina, Managing Director Oceania, PUMA.

Inspired by the 1994/95 season, which ended with Borussia Dortmund’s first Bundesliga title in 32 years, the jersey lights up in neon yellow, echoing the unforgettable energy and euphoria of matchdays. On the 30th anniversary of that historic triumph, the jersey celebrates the power of taking risks, being fearless, and relentlessly chasing your dreams.

The 24/25 BVB Special Jersey draws inspiration from the vibrant atmosphere of Dortmund’s passionate fanbase, featuring BVB’s iconic neon yellow colorway as the base, with a modern V-neck collar and a bespoke black pattern on the sleeves to complete the striking jersey. The jersey encapsulates the spirit of the 1994/95 season, when BVB defied the odds, reminding fans that in football—like in life—you must be bold and believe in your dreams.

"At Borussia Dortmund, we are thrilled to unveil this seasons Special Jersey, a testament to the bold spirit of our Club and the passion of our fans. Our partnership with PUMA continues to deliver high-quality, innovative apparel that resonates with our supporters worldwide. We are confident that this jersey will not only be a favorite among fans but also a symbol of our shared commitment to excellence and sustainability." Carsten Cramer, Borussia Dortmund Managing Director explained.

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica Jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 BVB Special Jersey is available from the 7th of March on PUMA.com, Borussia Dortmund Official Stores, and select retailers worldwide.

PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design. Paying homage to Africa’s Gold Coast, the design is a graphic expression of traditional Ghanaian symbols known as Adinkra, which represent values like understanding, cooperation, and resilience. The jersey’s one-of-a-kind design also nods toward the African nation’s diverse tribes: Ewe, Hausa, Asante, Fante, Dagbani, and Ga. An easter egg within the jersey’s design is revealed with perspiration, as the colors of the kit begin to change, making the Adinkra symbols more pronounced as each football match progresses. 

Including designs for both kids and adults, the pink-on-pink range comprises watercolor visuals mixed with playful doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the beloved illustrated character is also joined by her friends My Melody and Kuromi.

The adults collection features relaxed essentials elevated with unique treatments like puff prints and holographic details, as well as patterns featuring Hello Kitty. Hoodies and T-Shirts add a casual element to the collaboration, with special graphics that blend PUMA logos with playful bows and

Hello Kitty imagery. Activewear is included in the form of the Ribbed Tank Top and Ribbed Flared Leggings, in addition to the One Piece, a sporty collection highlight adorned with a tonal allover Hello Kitty print.

The collection’s pastel-hued footwear highlights Hello Kitty’s friend My Melody, and her frenemy Kuromi. The PUMA x Hello Kitty and Friends Palermo draws inspiration from My Melody, featuring watercolor panels, an overdyed midsole, and a lace shroud. Kuromi’s influence appears in the PUMA Easy Rider, which incorporates watercolor accents and playful doodle designs, while the PUMA Suede XL sneakers provide options for bold pink or understated black styles.

PUMA x Hello Kitty and Friends available starting March 6, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The humorous campaign is an exclusive behind-the-scenes look into the inner workings of KidSuper Studios, where creativity is always an adventure. For the lucky intern, a frenzied environment of artistry and athletics (don’t forget a pair of free shoes) is just another day on the job. 

PUMA x KidSuper is available from the 8th of March, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.