AC Milan x Off-White™
Herzogenaurach, Germany, February 14th, 2025
WELCOME TO DREAMLAND: PUMA, AC MILAN, AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS

PUMA, AC Milan, and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.

The collaboration is more than just a meeting of football and fashion, it is a celebration of the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by the partnership with Off-White™, which signifies their first-ever kit design to be worn on the pitch.

At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year. The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.

The new kit, beautifully designed by PUMA and Off White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first jersey features a black base color that beautifully fades into a power green colorway at the bottom of the jersey with sizzle yellow logos and red detailing on the black collar and the jersey cuffs. The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.

Both designs are reimagined with signature Off White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word ‘Diavoli’ – a nod to AC Milan’s historic nickname is incorporated on the badge on the front.

Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating black culture and excellence.

Maria Valdes, Chief Product Officer at PUMA, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off-White™ to bring this special kit to life, blending performance, fashion and culture into something truly bespoke.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future. Building on the success of our Fourth kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways. We are proud to celebrate this cultural moment and bring the transformative power of dreams to life.”

Cristiano Fagnani, CEO at Off-White™, said “The collaboration between Off-White™️, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”

The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in the concept through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into exclusive car decals and wheels, that are set to debut in the popular sports-action game starting 21st February. Meanwhile, Fortnite features a custom island inspired by the collection, where players can explore, interact, and fully experience the essence of the new kits.

To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.

The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA's ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.

The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.

Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand's commitment to a circular production process.

The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan take on Hellas Verona in their Serie A fixture on the 16th February, with the team wearing the black version and the goalkeeper sporting the red version. The red version will then be worn in the match by the outfield players against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across the two games. AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with the outfield players wearing the red jersey and the goalkeeper in the black jersey.

The AC Milan x Off-White™ is available at PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 14th February.

NJR Future Creativity
Herzogenaurach, Germany, 13th February 2025
PLAYMAKERS WANTED: INTRODUCING THE CREATIVTY PACK FEATURING NEYMAR JR. AND LAMELO BALL

Global sports company PUMA has today unveiled the Creativity pack featuring an exclusive cross-over with football and basketball. The new collection brings together two of PUMA’s biggest athletes Neymar Jr. and Lamelo Ball to celebrate their creativity, style and out of this world skills.

Playing like everyone else? When the game gets predictable, flip the script with Neymar Jr. and LaMelo Ball. Whether you’re balling on the pitch or the hardwood, the Creativity pack is here to remind you: rules are optional, instincts are everything. Featuring fresh takes on the FUTURE 8 football boots by Neymar Jr, Melo’s signature MB.04 basketball shoes, both with matching jerseys, shorts, ¼ zip tops, training pants, hoody’s and logo tee’s in both adult and junior sizes. The collection celebrates playmakers of all kinds, whether they’re from Santos, California, or simply Not From Here.

The next-gen FUTURE 8 Creativity edition features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new Creativity edition of the FUTURE features a vibrant orange poppy base color with unique violet, pink and electric peppermint detailing to make the boot truly stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

LaMelo Ball's latest signature shoe, the MB.04 Creativity, dares players to break the mold. Rejecting predictability, the MB.04 Creativity boasts a striking mismatched design with vibrant colors, all built upon a foundation of responsive NITROFOAM™ cushioning. The shoe's 5D printed upper features a raised, tentacle-like design, while hidden "1 OF ONE" and "RARE" details showcase Melo's unique personality. His signature Wings logo adorns the heel, and the outsole features a hovering spaceship, "NOT FROM HERE" and "RARE" wording, and fiery heel accents, further emphasizing the shoe's otherworldly inspiration.

The Creativity pack ft Neymar Jr. and Lamelo Ball is available in PUMA stores, at PUMA.com, and at specialist retailers from February 13th.

TEENAGE MUTANT NINJA TURTLES
Herzogenaurach, February 11th, 2025
COWABUNGA! PUMA TEAMS UP WITH TEENAGE MUTANT NINJA TURTLES

PUMA enlists the help of Teenage Mutant Ninja Turtles [TMNT] for a radical new collaboration. 

Leonardo, Raphael, Donatello and Michelangelo – New York City’s pizza-loving, skateboarding, crime-fighting quartet – team up with PUMA to create a range of bold streetwear essentials packed with hidden easter eggs. 

Comic-book protagonists turned TV and film heroes, the Turtle bros take over PUMA’s Suede XL and RS-X sneaker silhouettes, which are accompanied by a limited-edition apparel capsule. Exposed to Mutagen Ooze and designed for secret missions, the collection comes with tech wear inspired executions and details. 

Cut-and-sew offerings are highlighted by the PUMATECH Track Jacket and Cargo Pants, which feature a cracked, shell-like pattern alongside co-branded tags and logos hits. The PUMATECH Cargo Vest is crafted with a technical ripstop material, featuring nunchaku-inspired zipper tabs. Essential streetwear silhouettes feature specially created PUMA x TMNT graphics, including the Graphic Crew and Graphic Tee. 

From deep within the New York City sewers, the collection’s footwear is inspired by the Turtles themselves, and their supervillain foe, Krang. The Suede XL is reimagined with a TMNT motif, once again featuring a shell-like debossed pattern across the green upper, with a contrasting Formstrip in purple suede, and custom graphic elements like “Cowabunga” hits on the outsole and pizza imagery on the shoe’s tongue. A second Suede XL pays homage to Krang, with a special purple color scheme, bespoke eyelets and details that evoke the brain-like reptilian character. Finally, the collaboration’s RS-X is themed around the Turtles’ sewer lair, with a green and black colorway elevated by cracked leather, 3D printing on the tongue and an ooze-covered insole. 

PUMA x TMNT is available starting Friday, February 14 from PUMA.com, PUMA flagship stores and selected PUMA stockists. 

Sandy Baltimore
Herzogenaurach, Germany, 11th February 2025
PUMA WELCOMES SANDY BALTIMORE TO THE PUMA FAM

PUMA is excited to announce the latest addition to its global family, Sandy Baltimore - a forward who is set to make waves in both football and fashion. Known for her pace, creativity on the ball, and personality on the pitch, Sandy will wear the PUMA FUTURE boots as she brings her electrifying skills to the field for Chelsea FC and the France national team.

Born in Colombes, France, Sandy’s journey to the top has been nothing short of inspiring. She began her football career playing alongside boys until the age of 15, before joining Paris Saint-Germain (PSG). After rising through the ranks at PSG, Sandy made the move to Chelsea FC in 2024, where she has quickly become one of the biggest talents in the Women’s Super League (WSL). Sandy’s standout performances have earned her a key place in the France national team, where she continues to showcase her remarkable talent.

Sandy draws inspiration from PUMA star Neymar Jr., in her playing style, making her a perfect fit for the brand’s ethos of innovation and self-expression. Her ambition, creativity, and desire to make an impact on the pitch align perfectly with PUMA’s brand DNA.

Sandy Baltimore is not only known for her footballing brilliance, but also her passion for streetwear fashion. Off the pitch, she consistently showcases her distinctive style, often seen arriving at Clairefontaine for national team duty in eye-catching outfits that reflect her unique style. This combination of football and fashion is a natural fit for PUMA, a brand that celebrates athletes who blend both worlds in a bold and authentic way.

Sandy Baltimore

“I’m incredibly excited to be joining the PUMA family,” said Sandy Baltimore. “Football is more than just a game to me; it’s a way to express myself. I love how PUMA embraces the idea of being yourself, both on and off the pitch. Whether I’m playing with Chelsea, representing France, or showing off my streetwear, I want to stand out and inspire others to do the same.

Johan Adamsson, Vice President Sports Marketing & Sports Licensing at PUMA, commented: “Sandy embodies everything we stand for at PUMA: the courage to be bold, to stand out, and to express yourself fully. We’re excited to have Sandy on board as we continue to push the boundaries in sport and style and work with us on our continued innovation across our women’s specific products including our women’s fit football boots.”

MOSTRO LEATHER
Herzogenaurach, 6th Februrary, 2025
PUMA’S MOSTRO “LEATHER” PACK BRINGS DARK AND LIGHT INTO BALANCE

PUMA’s new Mostro “Leather” pack brings a minimal color execution to the maximalist, avant-garde silhouette. 

Featuring a subtly pebbled leather makeup, PUMA’s fearsome Mostro sneaker comes in black and cream editions, pushing the shoe’s unmistakable details and textures to the forefront. 

Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly received as a convention-defying model. Now, PUMA ushers the Mostro back into the spotlight. 

The PUMA Mostro “Leather” pack is available starting February 22, 2025, from select PUMA retailers. 

PUMA KING INDOOR
Herzogenaurach, 5 February, 2025
PUMA’S KING INDOOR IS DRESSED IN A CLEAN WHITE COLORWAY

PUMA heralds the triumphant return of the PUMA King Indoor. 

For the King Indoor’s first appearance of 2025, the shoe is rendered in an effortlessly stylish white colorway to complement an all-black version released last year. 

Continuing its forward press, the unmistakable silhouette is crowned with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

In 1996, the original PUMA King was introduced to the world of football. For years, the King dominated, gracing football’s most regal pitches, and the feet of the sport’s nobility like Johan Cruyff, Diego Maradona, Pelé, and others. In 1999, the silhouette evolved, as the PUMA King Indoor touched down for the first time. In the early 2000s, the King Indoor’s comfort and timeless look allowed the style to find fandom outside of sports, as it was embraced into the era’s style codes. 

The latest PUMA King Indoor is available starting February 8, 2025, and will be available at select retailers globally.  

 

Ferrari Scuderi
Herzogenaurach, 4th February 2025
PUMA and Scuderia Ferrari Unveil 2025 PR Kit

PUMA together with Scuderia Ferrari HP drivers releases the first official images from its 2025 PR kit, featuring an updated look for the upcoming season. The new look features sleek, lustrous stripes intricately detailed with white lines.

This reveal marks the beginning of an exciting new season, with more updates to come as the 2025 Formula 1® season approaches.

Road to Unity Collection
Herzogenaurach, February 3, 2025
PUMA’S “ROAD TO UNITY” COLLECTION IS AN HOMAGE TO GHANA’S VIBRANT FOOTBALL CULTURE

PUMA unveils the "Road to Unity" collection, a celebration of Ghana’s vibrant football culture and its cherished place in the global sports landscape. This partnership honors PUMA’s long-standing relationship with Ghana as the nation’s official kit sponsor, highlighting themes of unity and togetherness.

The collection features bold prints, patterns, and colors inspired by the red and gold of the Ghanaian flag, with designs created for both men and women. Key pieces include the revamped T7 tracksuit, a cropped longsleeve shirt with a jersey-inspired collar, as well as graphic tees and caps that reflect the collection’s ethos.

For footwear, the collection’s centerpiece is a special-edition Easy Rider with a striking red upper and yellow accents on the midsole.

The PUMA “Road to Unity” collection is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
 

PUMA x Hot Wheels
Herzogenaurach, 29th January 2025
PUMA AND HOT WHEELS™ SHIFT INTO HIGH GEAR FOR NEW COLLABORATION

Start your engines! PUMA and Hot Wheels are going for a spin.  

The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand. 


Created for kids, the partnership takes the unmistakable design DNA and imagery of Hot Wheels, applying it across a range of apparel and footwear, including nostalgic PUMA sneaker models from basketball and running.  

The CA Pro, RS-X, and Suede XL are tricked out with decals, accents, and track motifs. The Hot Wheels flame logo appears across each design, alongside special touches like racing-inspired gradient colorways and commemorative graphics.  

For apparel, specially created graphics are utilized on essentials like Hoodies, Shorts, and T-Shirts, with 3D silicone appliqués that elevate select designs. A PUMA x Hot Wheels logo lockup appears in combination with colorful allover prints highlighted with pops of neon. Crossing the finish line, the collection’s Backpack and Cap come accessorized with PUMA x Hot Wheels emblems and memorable details. 

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection. 

PUMA x Hot Wheels is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Scuderia Ferrari HP 2025 Race suit
Herzogenaurach, 27th January 2025
First Look: Lewis Hamilton and Charles Leclerc Unveil 2025 Scuderia Ferrari HP Race Suit

Today, Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc unveil the highly anticipated 2025 Scuderia Ferrari HP race suit. 

The race suit showcases a bold, modern design with sleek white lines accentuating its classic red base, embodying the perfect fusion of tradition and innovation. Each suit is personalized with the drivers' names prominently displayed on the back. The new race suit embodies the pinnacle of PUMA’s cutting-edge design and technical expertise, tailored specifically for the demands of Formula 1®. 

Stay tuned for more updates as PUMA continues to push the boundaries of racing apparel with the 2025 Scuderia Ferrari  HP race suit.

PUMA Hoops & LaMelo Ball
Somerville, MA – January 22nd, 2024
PUMA Hoops & LaMelo Ball Join Forces with Teenage Mutant Ninja Turtles for a Totally Tubular Takeover

PUMA Hoops is teaming up with everyone’s favorite pizza-loving, skateboarding, crime-fighting team, the Teenage Mutant Ninja Turtles, to release a suite of reimagined basketball sneakers with PUMA athlete LaMelo Ball. Dropping throughout February, the collaboration will feature four limited-edition, collectible colorways from Ball’s signature line. 

The pack includes the MB.01 Baxter Stockman, a multi-colored iridescent sneaker inspired by the half-man, half-fly, mad scientist. The second limited-edition drop embodies Donatello & Raphael in a unique mismatched MB.04 design, followed by the MB.04 Leonardo & Michelangelo, with each Turtle represented through their distinct bandana colors. The final drop is a hot pink and purple MB.03 model, dedicated to alien supervillain, Krang.

The collection’s MB.01 Baxter Stockman and MB.03 Lo Krang feature PUMA Hoops’ signature technology. NITROFOAM found throughout the midsole offers superior responsiveness and comfort while remaining lightweight. For quick cuts and spot up jumpers, a full-coverage nonslip rubber compound provides enhanced durability and traction. And the shoe’s disruptive upper construction, made with breathable monomesh, provides a supportive yet ultra-lightweight feel. 

Boasting the same innovation as the MB.01 and MB.03 models, the MB.04 Donatello & Raphael and MB.04 Leonardo & Michelangelo styles come complete with a 5D printed upper – a multi-layered design that engulfs the shoe like alien tentacles – and a custom TMNT graphic at the heel. Additional design cues are inspired by Melo’s otherworldly DNA, including his signature phrases, “1 OF 1” and “RARE” hidden throughout the shoe, a hovering spaceship stamped on the outsole, and flames at the heel.

“It’s been great bringing these designs to life. Each sneaker really is 1 of 1.”  shared PUMA Hoops athlete LaMelo Ball. 

The MB.01 Baxter Stockman will mark the first release of the series, dropping on Saturday, February 1st followed by the MB.04 Donatello & Raphael on February 8th, the MB.04 Leonardo & Michelangelo on February 14th, and the MB.03 Lo Krang on February 22nd. Each style will be available at Foot Locker, Kids Foot Locker, Champs, PUMA.com, and the PUMA Flagship store.

The PUMA Hoops x TMNT collaboration also includes an apparel collection, featuring t-shirts, shorts, a hoodie, and puffer vest.

BMW M MOTORSPORT M4 Collection
Herzogenaurach, 21st January 2025
PUMA x BMW M MOTORSPORT Unveils New Collection Inspired by the M4

Global Sports Company PUMA and BMW M MOTORSPORT proudly present their latest collection inspIred by the exhilarating spirit of the BMW M4 and perfectly combines track-ready performance with street-smart style. This is a testament to the shared commitment of both brands toward innovation, speed, and style.

Inspired by the livery of the BMW M4, which is designed to get your heart racing, this collection features bold, dynamic graphics that reflect the unmistakable energy of the car. Silhouettes include hoodies, T-shirts, and shorts; clean lines and functional, everyday tech will keep wearers comfortable and stylish, whether they're hitting the track or navigating city streets.

Completing the ensemble is a line of footwear, topped by the BMW MMS Inverse. This marquee sneaker captures that rush feeling one gets with a drive in a BMW M4 and offers the best in both form and function. With top-notch materials and sleek designs, the BMW MMS Inverse guarantees that one will always be steps ahead of the game.

This collection effortlessly traverses the line between track and street, making it a must-have for motorsport enthusiasts and style aficionados alike.

The PUMA x BMW M Motorsport M4 collection is now available at select puma stores and well as online at puma.com.

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