PUMA has launched a first of its kind global running program called “Project3” that will give participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete, trial new race day products, and the chance to bank huge performance-based cash prizes.
- Runners of the 2025 Boston & London Marathons will get the unique opportunity to experience life as an elite PUMA athlete and trial new race day products.
- $3,000 cash prize to any Project3 participant who breaks their marathon PB by three minutes, and $3,000 for the fastest male and female Project3 runners.
- Applications are open via puma-project3.com and will close Monday 27th January
Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way PUMA’s elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize your race day experience.
As a Project3 participant, you will receive unprecedented access to PUMA Elite Running Team coaches, elite athletes, and PUMA innovation experts who will all provide guidance on various aspects of your training cycle to ensure you arrive at race day in one mindset: to break records.
PUMA will also offer all Project3 participants the chance to walk away with an incredible cash prize of $3,000 if they break their existing marathon PB by three minutes or more.
PUMA will also reward $3,000 to the fastest Project3 male and female finishers of each race, as well as the the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9,000.
To top it off, PUMA will also reward these six individuals with an all-expenses paid trip to a PUMA sponsored race in 2025, and kit them out for one year with PUMA Running product valued at up to $5,000.
Project3: How To Apply?
Prospective candidates must meet the minimum criteria to be considered for selection including:
- Holding a valid 2025 Boston or London Marathon race bib/race entry
Existing marathon PB of 3:10 or less
To apply visit www.puma-project3.com. Applications will close at 3pm (CET) on 27th January, 2025.
