PUMA’s new partnership with PLEASURES is set in motion with a silhouette that channels the visual codes of Y2K culture, the Velophasis.
The collaboration endeavors to blend PLEASURES’ understanding of music subcultural codes with the very latest from PUMA’s retrofuturistic footwear offerings.
Global sports company PUMA celebrates the PRIDE community with a round of initiatives and its REFORM platform, which aims to eliminate biases and ensure that everyone who wants to play can play, regardless of their gender, race, or background.
To further its commitment to advocacy and education, PUMA has partnered with The Trevor Project, the leading suicide prevention organization for LGBTQ young people. Together, we have created the #REFORMTheLockerRoom curriculum, a free online training course which aims to promote inclusivity and educate coaches, athletic directors and other youth-facing sports leaders about the importance of respecting and celebrating diversity.
Recognizing the importance of creating a safe and inclusive environment, for the fourth time PUMA joins forces with the support association Christopher Street Day (CSD) Nürnberg e.V. Through this collaboration, PUMA aims to amplify the voices and rights of the queer community. The partnership signifies PUMA's commitment to promoting diversity and equality.
With its REFORM platform, PRIDE collection, and local partnerships with The Trevor Project and CSD Nürnberg e.V., PUMA is supporting in creating a more inclusive and accepting world for all.
PUMA’s 2023 Pride collection is currently available at PUMA flagship stores, PUMA.com, and selected retailers. The #REFORMTheLockerRoom curriculum launches on May 30th. For further information please follow the link: https://reformthelockerroom.thetrevorproject.org.
Made for the court, and proven in the streets, the newSlipstream BBall is an elevated evolution of PUMA’s ‘80s basketball classic.
Notes to Editors
The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the Slipstream was a pioneer for its innovative material makeups, which featured embellishments like faux snakeskin, leather, and faux fur.
A retro program in 2002 reintroduced Slipstream models like the Slipstream Snake and Slipstream Beast into the Japanese market, to appease an appetite for eye-catching designs that were popular at the time. Subsequently, the Slipstream was created in special made-in-Japan versions and other collectible editions. In 2022, PUMA brought back to Slipstream to celebrate the silhouette’s 35th anniversary.
New York’s deep love for basketball is at the center of the fourth “New York Worldwide” collection between longtime collaborators PUMA and Rhuigi.
This latest drop offers up a nostalgic range of footwear and apparel fronted by New York City basketball's past and present faces: RJ Barrett and Walt "Clyde" Frazier.
A story that has played out in the stadiums, schoolyards, and street courts of the five boroughs, the PUMA x Rhuigi collaboration designed by West Coast-based designer Rhuigi Villaseñor derives its creative inspiration from the cultural hub of New York City, while reinterpreting the style codes of Americana.
The latest collection features a curated assortment of footwear and apparel, all inspired by classic court aesthetics. PUMA’s Clyde Mid is dressed in a classic color scheme, with authentic worn-in detailing like the shoe’s pre-yellowed sole to capture the essence of hoop nostalgia. The accompanying apparel includes a Graphic Tee, Basketball Shorts, and an Oversized Tote. Exclusive “New York Worldwide” graphics acknowledge the city's impact on global music, style, and culture, reminding us that New York is truly a state of mind.
The campaign is led by none other than NBA star RJ Barrett and of course the namesake of the PUMA Clyde, New York City icon Walt "Clyde" Frazier.
The latest PUMA x Rhuigi collection is available starting May 27, 2023 from PUMA flagship stores, PUMA.com, and PUMA stockists.
Sports company PUMA has today launched the PUMA KING Icon edition to celebrate PUMA’s history in football by honoring some of the greatest players of all time who wore the PUMA KING: Eusébio, Pelé, Johan Cruyff, Lothar Matthäus and Diego Maradona.
K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.
Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.
Be the next icon with the PUMA KING Icon edition available from May 18th at PUMA.com, PUMA stores and specialist football retailers worldwide.
Sports company PUMA has today launched the much-anticipated second CP collection in collaboration with Christian Pulisic.
Following the success of his first signature collection, Christian has added his personal inspiration this time around to continue influencing the next generation of soccer players to conquer the pitch.
Inspired by Christian’s very own tattoos, this collection features eagle wings and tiger eyes in striking geometric designs appearing on all products. “When collaborating with PUMA on my second collection, the inspiration behind the design elements you will find throughout were two of my favorite tattoos,” said Pulisic. “Each tattoo I have represents a special piece of my journey and how I got here. I’m excited to bring this collection to soccer players everywhere and inspire them to accomplish any goal they set their mind to.”
The new collection features the return of the unbeatable ULTRA ULTIMATE, designed to be ‘Too Fast for Them’. This cleat boasts a lightweight ULTRAWEAVE upper and a firm ground sole plate that helps get you to the ball faster and pick out the bottom corner. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot. The collection also features the CP10 Graphic Ball and the CP 10 Backpack with ballnet, with the CP logo present throughout. Wear your wins on your sleeve in the latest CP signature collection, available exclusively on the PUMA app starting May 16th and on May 18th on PUMA.com, DICK’s Sporting Goods, and select soccer specialty retailers worldwide.
Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess.
The collaboration features a new design based on PUMA's classic Clyde model, but with a chess-inspired twist.
The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.
The new sneakers are made with a premium leather upper that features a chessboard inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter PUMA logo with Magnus Signature in foil print.
“It’s an incredible honor to be part of the first chess-inspired sneaker that PUMA has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, says Carlsen.
To further showcase their chess-inspired design, the sneakers come with a woven tongue label with PUMA branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colors. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customization.
As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour – a venture that connects the world of chess with sport performance through a full season of elite chess events.
The Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on puma.com
Inspired by PUMA’s lightweight, responsive foam technology, PUMA’s FASTROID NITRO is a statement sneaker that pushes performance aesthetics to entirely new limits.
The PUMA FASTROID NITRO originally debuted in September 2022 during PUMA’s “Futrograde” presentation at New York Fashion Week. 2,000 pairs of PUMA NFRNO NITRO and FASTROID sneakers were made redeemable through PUMA’s interactive Black Station platform. The shoe’s debut colorway featured a fully blacked-out upper, resting atop a gradient-hued NITRO™ sole unit with unmissable text branding.
Now the FASTROID NITRO is first off the blocks in 2023, featuring two new fresh colorways in the monotone but stealthy “Triple Black,” complemented by a popping gradient “Sunset” colorway.
The PUMA FASTROID NITRO will be available starting May 13, 2023 from PUMA.com. PUMA flagship stores, and select retailers globally.
Global sports company PUMA and absorbent apparel brand, Modibodi® are launching the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA.
Ever worn white or tight sports uniforms that made you feel uncomfortable about leaking when playing on your period? Or felt exposed in sportswear that left the wings and strings of your disposables on display?
Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, says: “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy It’s liberating!”
Modibodi Design and Innovation Director, Charissa Lanham says: “We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s world-first patented technology which includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period.”
A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. Featuring 3 layers of built-in technology that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform. To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.
Available in a two-colour ways Black/Platinum Grey and Black/Green, the collection consists of 3 styles in a range of Light-Moderate to Moderate-Heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.
The PUMA x Modibodi collection is available online at modibodi.com. The PUMA x Modibodi collection is available in selected stores and online at puma.com and modibodi.com.
Global sports brand PUMA and WNBA MVP and Champion Breanna Stewart are launching the Stewie 2 ahead of 2023 season.
Inspired by the elements of nature, the Stewie 2 outsole embodies fire, wind, and water to represent Stewie’s ability to be a force of nature both on and off the court.
Following the momentum of Stewie’s debut signature shoe in 2022, the Stewie 2 provides the latest PUMA technology for all athletes to perform at the highest level. The performance hoops shoe features a PWRTAPE supported upper for durability and support when cutting and jumping, the midsole consists of a NITROTM -infused foam for superior responsiveness and comfort while remaining lightweight, and a high-abrasion outsole tread pattern for traction, ideal for quick cuts and spot up jumpers. A sculptural wraparound heel with flame detailing and Ruby’s birthday at the side complete this powerful silhouette for the hardwood and beyond.
A complementing apparel pack consisting of vibrant ruby red hoodies, tees, tights and shorts with allover flame graphics and Breanna Stewart and PUMA branding will launch alongside the Stewie 2 Ruby.
Find the fire within yourself in the new Stewie 2 Ruby and accompanying apparel available May 19 in North America on PUMA.com, the PUMA mobile app, at the PUMA NYC Flagship store and select retailers worldwide.
Global sports company PUMA together with Scuderia Ferrari have joined forces with the world-renowned creative director and designer, June Ambrose to create a bold and empowering new female clothing collection entitled "PUMA for Scuderia Ferrari – June Ambrose Collection”.
June started working with PUMA in 2020 to launch the category of Women’s Hoops, harnessing her passion to celebrate bold, fearless women everywhere. “My mantra is: Life is a sport, We play to win. I wanted us to make a bold statement, catering to an audience who want to embody the energy of F1 and pay homage to the legacy of Ferrari in a style forward way.”
The PUMA for Scuderia Ferrari – June Ambrose Collection is the perfect blend of fashion and function, showcasing June's unique style and Scuderia Ferrari's Motorsport heritage. It is a direct link to Formula 1, and the collection is designed to empower women both on and off the racetrack.
The collection features a range of streetwear-inspired pieces, including sweatshirts, hoodies, Tshirts, and jackets. The highlights of the PUMA for Scuderia Ferrari – June Ambrose Collection include an eye-catching red and black jacket, with colored pop-filled piping, high neck collar, and race suit inspired epaulets. The “Scuderia Ferrari” wordmark features prominently on the back of the jacket with a bold five-star design logo.
Taking things to the next level, is the Race Suit item; which features yellow and black detailing, along with the retro inspired “Scuderia Ferrari” wordmark and five star design across the shoulders - consistent with the t-shirt, jacket and hoodie in the collection.
Footwear choices are headlined by the Ferrari Speedcat Pro June Ambrose - proudly displaying the Scuderia Ferrari Racing Shield as well as the collection’s emblematic retro inspired “Scuderia Ferrari'' word mark and five star design.
The PUMA for Scuderia Ferrari – June Ambrose Collection is available now in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.
Coinciding with the brand’s 75th anniversary this year, PUMA celebrates its beloved mascot, Super PUMA, with a new curated capsule
Super PUMA is the hero of a limited comic book series created by PUMA in the 1970s, that chronicled the adventures of a fearless green cat. Now, the feline protagonist is the inspiration behind the capsule, which includes a plush toy created in collaboration with German toy company Steiff.
Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.
Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retrocollegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.
The 2023 Super PUMA collection is available starting May 6, 2023 at select retailers.
Notes to Editors
In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognizable apparel and footwear designs.
