1. Process Standardization & Quality Assurance through SOP. Tech trial scheduling while hosting and chairing each technical trial stage (Sample size, EXT size, series, FSR). SOP confirmation.

2. Attending teardown meetings in a given season. Supporting all development and PDC teams to achieve product execution using Value Engineering and Build in Quality practices.

3. Tooling. Technical assistance and advise from sample size tooling and full size tooling. Co-ordination between development, T2 mold shop and T1 vendor. Mold confirmation release into mass production use.

4. Project management in working with proven and approved suppliers to towards PACE Production and Quality Assurance best practice initiatives. Continuously search for improved processes, technologies, automation with value added approach from suppliers.

5. People Development. Coach and mentor key factory stakeholders on Puma’s corporate values and seasonal KPI goals. Supporting and coaching collaborative problem solving techniques to achieve best quality performance.

Qualifications & Experience

• Bachelor's degree in Engineering, Manufacturing, Industrial Engineering, Mechanical Engineering, or a related technical field.
• Minimum 5–8 years of experience in footwear, apparel, sporting goods, manufacturing, product development, quality assurance, or tooling engineering.
• Proven experience in product development processes, technical trials, tooling management, and production commercialization.
• Experience working with suppliers, factories, and cross-functional teams in a global manufacturing environment.
• Strong understanding of quality management systems, SOP development, and continuous improvement methodologies.

Technical Skills

• Knowledge of footwear manufacturing processes, materials, tooling, and mold development.
• Understanding of Value Engineering, Build-in-Quality (BIQ), and Lean Manufacturing principles.
• Experience with technical trial management from sample development through mass production.
• Ability to analyze manufacturing issues and implement effective corrective and preventive actions.
• Familiarity with production planning, process optimization, automation, and manufacturing technologies.

Leadership & Project Management Skills

• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Experience coordinating stakeholders across development, engineering, quality, sourcing, and supplier teams.
• Ability to drive initiatives independently and influence decision-making across different functions.

Communication & Interpersonal Skills

• Excellent communication and presentation skills in English.
• Strong coaching, mentoring, and stakeholder management capabilities.
• Ability to facilitate collaborative problem-solving and drive alignment among diverse teams.
• Strong analytical thinking and decision-making skills.

• Strategically provide the highest levels of service to PUMA customers within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world

• Bring energy to the sales floor and deliver an awesome customer experience

• Hit personal sales targets and support the store’s overall performance

• Help customers find the right products for their sport, style, and lifestyle

• Keep the store looking sharp with great visual presentation and well-organized stock

• Support daily operations, including stock handling and loss prevention

• Join team trainings, store activities, and exciting brand events

• How You’ll Work: Retail shift schedule, including weekends and public holidays. One day off per week

• Work location: Vincom Quang trung, Hochiminh City/Lotte Mall West Lake, Hanoi

• At least 2 years of experience in a fast-paced, customer-focused retail environment (apparel/footwear is a plus), with a strong results mindset

• A proven sales winner who consistently beats targets, thrives in commission-driven roles, and delivers standout customer service

• Confident communicator with the ability to handle challenges on the floor and engage customers individually or in group settings

Key Role & Responsibility:

Product creation system & file maintenance

Market & data analysis

Task Overview: 

• Maintain & update LINELIST (Create & attribute maintenance)
• Maintain & update PAC (Create & attribute maintenance)
• Maintain & update MP2 system (Create & attribute maintenance)
• Maintain & update Masterfile (Design CADs, PO qty, ST qty)
• Maintain & update Merch Tracker (Attributes maintenance & Delivery info)
• Maintain & update PISA (design system - CAD upload and update)
• Consolidate & upload Global inf download to RCC SharePoint   (Hangtag, naming logic, sustainability … )
• Support on regular trend research
• Concept / product legal name check and follow up                
• Sample coordination (KA & Marketing & Inline needs, custom clearance, shipment)
• Fitting Comments file preparation (Costing & Margin overview, PLM & DES fitting notes …)
• Quarterly RCC Magazine (RCC China quarterly update Merch pages, Market & Consumer Trends)
• Pricing ladder (Puma & Competitors)
• Competitor research online & offline
• SI & ST analysis (Numbers update, draw conclusion on colors, fits, materials)
• RCC CN APP Costing Archive
• Team coordination and support for department head

• Bachelor degree or above
• Interested in the sportwear industry
• Passionate about fashion trends
• Good sensitivity on data and market analysis
• High proficiency in both written and spoken English
• Willing to learn
• Able to work 4-5 days a week, full-time internship will be a plus

This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Cororate PR activities by working closely with Global team as well as Japan leadership team.

This includes:

• Implement seasonal Marketing initiatives within the country for the category
• Develop relations with Media and key influencers for the category

・Manage and implement the local PR calendar for the category

・Manage and implement the local Corporate PR activitites

Task 1:    Develop and implement PR plans to budget aligned with other marketing functions  to optimise brand exposure to consumer for the performance category. Manage and implement PR calendar for the category.  Align programs as set by Regional priority product style and identify local key product styles that require PR support and how this will be executed.      30%
Task 2:    Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.    20%
Task 3:    Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories.    10%
Task 4:    Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category.  Build relations and connect with key influencers that are relevant to the category.    10%
Task 5:    Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc    10%
Task 6:     Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.    10%

BACKGROUND AND PROFILE:
Education:    Bachelor degree
            
Professional:    Functional: 3 - 5 years experience in PR or Advertising agency   Language Skills:    Native level Japanese, Business level English is a must

Industry:  Sports / Retail / Fashion / consumer brands, agency experience is a plus        
Leadership: plus

CORE COMPETENCIES AND SKILLS:
Competencies: Creativity & Innovation, Initiative, Open Communication,  Planning & Organizing        

Functional Skills:  Copy Writing,  Media Relations,   Influencer Relations

Provide the highest levels of service to PUMA customers within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA to be the Fastest Sports Brand in the world.

•    Accountable for ensuring individual performance consistently achieves or exceeds sales, KPIs and profitability goals through the effective servicing of customers.
•    Provide consistently high standards of customer experience within the Store in accordance with PUMA’s Brand Values and service standards.
•    Successfully complete all training programs (required per the Role), both Domestic and Global to drive results within the store. 
•    Attend and participate in Loss Prevention education, training and awareness programs.
•    Responsible for Loss Prevention and Operational compliance within store.
•    Communicate merchandise opportunities to Store Management team.
•    Participate in new store openings and/or store closings; travel may be required.
•    Responsible for execution and processing of both incoming and outgoing merchandise.
•    Accountable for ensuring execution and maintenance of all Visual guideline as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards.
•    Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs to Store Management in a timely manner. 
•    Required to comply with all Policies & Procedures, operational core competencies and key accountabilities.
•    Abide by all requirements necessary to maintain a safe and compliant working and shopping environment; required to report all instances when this is not achieved to a member of the management team.
•    Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required in this position.
 

The Director of Engineering - Core Commerce Platform owns the technology foundation that powers every commercial transaction in our DTC ecosystem. This role carries direct product technology accountability for a portfolio of mission-critical commerce capabilities.

This is a platform-first, API-first engineering leadership role. You will architect and deliver a composable commerce foundation built on best-in-class packaged solutions and open-source technologies ensuring every capability is pluggable, scalable, and reusable across channels. AI-native engineering is not optional: you will embed intelligent automation, agentic workflows, and AI-driven decision-making into the commerce engine itself.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Basket & Checkout - cart management, checkout orchestration, address, tax, and shipping services.

• Payments - payment gateway integrations, payment method management, fraud signals, refunds, and reconciliation.

• Cross Channel Inventory Availability - A centralized availability layer acting as the single source of truth across all channels, governed by real-time ATP calculation and network/channel segmentation.

• Omnichannel Order Management System (OMS) - order lifecycle, inventory allocation, split fulfilment, returns and exchanges.

• Post-Order - fulfilment tracking, consumer notifications, returns portal, and post-purchase experience.

• Membership & Loyalty - tier management, points engine, rewards redemption, and member identity.

• Social & Agentic Commerce - conversational commerce, social checkout integrations, AI agents for purchase assistance and order management.

API-First & Composable Commerce Architecture

• Define and execute a composable, API-first commerce architecture ensuring every capability is exposed as a clean, versioned, and well-documented API consumable by any channel (web, mobile, voice, agentic).

• Own the composable commerce reference architecture for DTC: MACH-aligned (Microservices, API-first, Cloud-native, Headless) services that integrate seamlessly with SFCC, Fluent Commerce, and APIGEE.

• Design for pluggability that ensures payment providers, fulfilment partners, and loyalty engines can be swapped or extended with minimal coupling.

• API governance - versioning strategy, deprecation policy, and contract testing.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap for the Core Commerce Platform, delivered in partnership with the product organisation.

• Translate business requirements for checkout optimisation, payment success rates, loyalty growth, and fulfilment efficiency into technical solutions.

• Balance investment between packaged solution capabilities (SFCC, Fluent Commerce) and custom open-source components by making principled build/configure/extend/buy decisions.

• Lead the technical strategy for Social Commerce integrations (Instagram, WhatsApp commerce, TikTok Shop) and Agentic Commerce.

Packaged Solutions & Open-Source Engineering

• Technical & strategic ownership of Fluent Commerce OMS configuration, customisation, and integration including order routing rules, inventory network design, SLA management.

• Lead Salesforce Commerce Cloud (SFCC) platform engineering for commerce services.

• Drive payments engineering: integration with payment gateways (e.g. Adyen, Razorpay), tokenisation, alternative payment methods, and reconciliation.

• Lead the Membership & Loyalty platform - ensure real-time points, tier transitions, and reward redemption work at scale.

AI-Native Commerce Engineering

• Embed AI natively into the commerce platform: intelligent checkout assistance, AI-powered fraud scoring, automated order exception handling, and demand-aware inventory allocation.

• Lead the technical design and delivery of Agentic Commerce capabilities.

• Partner with the Consumer Intelligence & Engagement team to ensure commerce events feed personalisation and intelligence loops.

• Apply AI to operational excellence - anomaly detection in payment flows, automated reconciliation, smart fulfilment routing.

Scalability, Reliability & Governance

• Own SLAs, SLOs, and SLIs for all Core Commerce Platform services by ensuring 99.99%+ availability for checkout and payments during peak commerce events.

• Lead capacity planning, load testing, chaos engineering, and disaster recovery for commerce-critical services.

• Establish security standards for PCI-DSS compliance in payments, data encryption, and consumer PII protection across commerce services.

• Drive engineering standards and governance across the organisation's codebases and third-party integrations.

Key Requirements:

• 15+ years of engineering experience, with 5+ years leading platform or commerce engineering organisations with direct product delivery accountability.

• Deep expertise in composable commerce architecture - microservices, event-driven systems, API-first design, and MACH principles.

• Deep architectural and implementation experience with Order Management Systems - ideally Fluent Commerce, or strong equivalent (Salesforce OMS, IBM Sterling, Kibo).

• Salesforce Commerce Cloud (SFCC) platform engineering background will be a plus.

• APIGEE (or equivalent API gateway) experience - design, governance, traffic management, and developer portal management.

• Payments domain expertise - gateway integrations, PCI-DSS compliance, 3DS2, tokenisation, alternative payment methods.

• Proven track record of driving innovation, with a strong architectural understanding of how to integrate LLMs and agentic frameworks into enterprise transactional systems.

• Strong open-source engineering background - comfortable selecting, extending, and contributing to open-source commerce and platform components.

• Experience in Membership & Loyalty platforms - points engines, tier logic, reward fulfilment.

• Experience with Social Commerce integrations (Instagram, WhatsApp, TikTok) and/or conversational/agentic commerce implementations.

• Familiarity with GraphQL Federation for composable API delivery across commerce services.

• Track record of managing high-availability commerce systems through peak trading events (e.g. Black Friday, sale events).

• PCI-DSS, ISO 27001, or equivalent security compliance experience.

Key Technologies:

• OMS: Fluent Commerce (preferred), Salesforce OMS, or equivalent

• Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / OCAPI / SCAPI)

• API Management: APIGEE (API gateway, developer portal, OAuth, rate limiting)

• Payments: Adyen / Razorpay, PCI-DSS, 3DS2, tokenisation

• Loyalty Platform: Antavo or SaaS loyalty engine

• AI/Agentic: LLM integration, agentic frameworks (LangGraph, AutoGen), AI ops

• API Design: GraphQL (GQL), OpenAPI / REST, event-driven (Kafka / SNS)

• Infrastructure: Kubernetes, cloud-native (AWS / GCP / Azure), CI/CD, observability

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

The Director of Engineering - Consumer Intelligence & Engagement is a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. This role owns the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.

Your organisation is the layer of intelligence and engagement that activates our core commerce capabilities: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler across this organisation: you will apply AI to enhance personalisation, accelerate content workflows, improve product discovery, and build smarter campaign targeting, but strong software engineering depth across these product domains remains the primary craft.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.

• Content Management - content modelling, authoring workflows, and multi-channel distribution via headless CMS (Sanity); AI-assisted content enrichment and generation.

• Product Detail & Listing Pages (PDP/PLP) - page architecture, attribute rendering, media delivery, sorting, filtering, and AI-enhanced product presentation.

• Product Discovery - search (keyword and AI-assisted semantic), browse, faceted navigation, and ranking logic.

• Consumer Communication - email, push notifications, SMS, and in-app messaging delivery, personalisation, and orchestration.

• Promotions & Campaigns – personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.

• Act as the primary technology partner to product owners and business stakeholders including participating in discovery, sprint planning, OKR definition, and roadmap prioritisation.

• Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality assurance, release management, and production health across the full capability portfolio.

• Make principled build/configure/integrate decisions across the stack by balancing SFCC platform capabilities, Sanity content workflows, GraphQL API design, and custom development.

• Establish a technology vision that progressively embeds AI as an engineering accelerator and product differentiator across each capability domain.

Personalisation & Product Discovery Engineering

• Lead the engineering design and delivery of personalisation capabilities such as consumer segmentation logic, affinity modelling integrations, and real-time recommendation surfaces on PDP, PLP, homepage, and campaign pages.

• Own the product discovery engineering stack: search indexing, query understanding, faceted navigation, and results ranking - integrating AI-powered relevance signals to measurably improve discovery outcomes.

• Build the technical foundation for A/B testing, multivariate experimentation, and feature flagging across personalisation and discovery surfaces, enabling rigorous data-driven optimisation.

• Define and own the data contract between consumer event infrastructure and personalisation/ranking systems, including schema standards, latency requirements, and completeness in partnership with data engineering and analytics.

Content Management & PDP/PLP Engineering

• Own the engineering of content management infrastructure including Sanity CMS content modelling, editorial workflows, content delivery APIs, and multi-channel distribution.

• Lead PDP and PLP engineering: page composition, product attribute rendering, media and asset delivery, enriched content blocks, and SEO-critical technical requirements.

• Leverage AI to accelerate and enrich content workflows - automated product description generation, attribute enrichment, image tagging, and content QA tooling built on top of LLM APIs.

• Ensure content and product page experiences are performant, accessible, and composable by building reusable ReactJS front-end components that other product teams can extend.

Promotions, Campaigns & Consumer Communications

• Lead the engineering of promotions and campaign management - rules engine configuration and extension within SFCC, offer scheduling, eligibility logic, and storefront rendering of promotional content.

• Own the technical architecture for consumer communication systems - integration with messaging platforms (email, push, SMS), personalisation of communication content, and event-triggered automation.

• Apply AI to campaign and promotions engineering: intelligent audience segmentation, send-time optimisation, and AI-assisted copy generation for targeted consumer communications.

• Instrument campaigns and promotions with robust analytics and tracking, ensuring business teams have accurate, real-time visibility into performance and conversion.

AI-Enabled Engineering

• Champion AI as a pragmatic engineering enabler using AI-assisted development tools, automated testing, and code generation to increase engineering velocity and code quality.

• Identify high-value opportunities to integrate AI capabilities into product features: semantic search, AI-generated content, intelligent product recommendations, and dynamic campaign personalisation.

• Embed responsible AI practices - transparency, bias awareness, and consumer data privacy into any AI-powered consumer-facing feature from the outset.

Architecture, Standards & Governance

• Define and govern the software architecture for all capability domains, ensuring solutions are scalable, composable, and well-integrated with the shared commerce technology platform.

• Own the GraphQL API layer for capability domains - schema design, query performance, versioning, and contract governance with consuming front-end teams.

• Establish and enforce engineering standards across the organisation: code quality, testing practices, API design, accessibility, performance budgets, and deployment processes.

• Manage APIGEE integration for capability APIs - ensuring consistent security, rate limiting, and developer experience across internal and external API consumers.

• Partner closely with the Consumer Experience Engineering organisation to align on shared components, design system usage, and front-end standards.

Team Leadership & Stakeholder Engagement

• Lead, mentor, and grow a team of senior engineers and manage delivery partners.

• Foster a product engineering culture - engineers who take ownership of outcomes, not just outputs, and who engage deeply with consumer and business problems.

• Build strong working relationships with Product, UX, Marketing, Merchandising, and Data teams to ensure engineering is a genuine business partner across all capability areas.

Key Requirements:

• 15+ years of engineering experience, with at least 5 years in senior engineering leadership with direct product delivery accountability.

• Strong front-end and full-stack engineering background - hands-on proficiency in ReactJS, TypeScript, and GraphQL(GQL).

• Proven track record delivering e-commerce product capabilities - PDP/PLP, product discovery, content management, promotions, or consumer communications in a DTC or retail environment.

• Deep familiarity with Salesforce Commerce Cloud (SFCC) - commerce APIs, catalogue management, promotions framework, and extension patterns.

• Deep architectural & implementation expertise with headless CMS platforms, particularly Sanity content modelling, and editorial workflow design.

• Experience integrating AI capabilities into consumer-facing products such as recommendations, search relevance, content generation, or personalisation features via API-based services.

• Solid grasp of API management (APIGEE or equivalent) and composable, microservices-based architecture.

• Track record of building and governing engineering standards across multi-team product organisations.

• Experience in fashion, sports, or lifestyle retail DTC organisations.

• Background with search and merchandising platforms and personalisation engines.

• Familiarity with marketing automation and communications platforms.

• Working knowledge of AI/LLM APIs (OpenAI, Anthropic, or open-source models) applied to content enrichment or commerce use cases.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / SCAPI)

• CMS & Content: Sanity (headless), GROQ, content modelling, AI content workflows

• API Management: APIGEE, REST, GraphQL schema design & governance

• Search & Discovery: Elasticsearch faceted search, AI-assisted ranking

• Personalisation: Recommendation engine integrations, segmentation, A/B testing tooling

• Communications: Email / push / SMS platform integrations, event-triggered automation

• AI Integration: LLM APIs for content generation, semantic search, personalisation signals

• Promotions: SFCC promotions framework, rules engine, campaign scheduling & analytics

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

Technology Vision & Strategy

• Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.

• Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.

• Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.

• Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity.

Standards, Governance & Engineering Excellence

• Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints.

• Build and own a component library and design system that enables velocity and consistency for all product teams.

• Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management.

• Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms.

UI/UX & Consumer Experience Leadership

• Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.

• Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications.

• Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.

• Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.

Team & Vendor Leadership

• Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.

• Manage and hold accountable delivery partners for quality, timelines, and engineering standards.

• Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.

Key Requirements:

• 15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role.

• Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs.

• Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).

• Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin).

• Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production.

• Track record of building and governing cross-functional engineering platforms used by multiple product teams.

• Subject matter expertise in modern consumer web standards, specifically web performance (Core Web Vitals), WCAG 2.1 compliance, and progressive web applications.

• Background in fashion, retail, or sports DTC commerce environments.

• Experience with composable/headless commerce architectures.

• Familiarity with APIGEE or API Gateway platforms.

• Experience with CI/CD, feature flagging, A/B testing frameworks.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce: Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)

• CMS: Sanity (headless), content modelling

• Mobile: React Native, iOS, Android

• APIs & Integration: GraphQL, REST, APIGEE

• AI/ML: AI-native tooling, LLM integration, AI-assisted development

• Observability: Performance monitoring, Web Vitals, CDN/edge tooling

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

• Planning, Budgeting, and Analysis: Assist in annual budgeting, quarterly forecasting exercise, and provide analysis on the budget and forecast figures to actual to support any business decision for Retail by stores and E-Commerce by platforms. Support to analyze monthly Puma Retail, Wholesales partners by stores and E-Commerce by platforms actual results – P&L and balance sheets. Business partner to relevant stakeholders mainly Retail and E-Commerce operations for daily operations, closing forecasting and budgeting and ensuring overall compliance to finance SOP etc. Reporting Business Unit (“RBU”) for all sales channel
• Order to Cash process for E-Commerce and Retail: Assist in preparing Account Receivable reconciliation and AR aging for E-Commerce. Perform VAT reconciliations and issue invoices for E-Commerce and Retail. Assist in daily sales issues to ensure smooth operation. Process refundable case for Retail as requested efficiently. Support terminal applications during new store openings or temporary E-Commerce and Retail events. Perform other related tasks assigned
• Zoho, Automation, lean ERP Project: Support ad-hoc projects for the continuous improvement of Finance Department and be a trainer to the Local stakeholders
• Fixed asset: Maintain detailed fixed asset lists in accordance with company policies and procedures, ensuring accurate records in the accounting system. Record and manage fixed asset transactions, including monthly depreciation, new purchases, write-offs. Performs other related tasks as assigned (e.g., FA sighting)
• Support the Accounting and Legal function: Assist in preparing monthly closing for E-Commerce and Retail, including relevant journal entries. Support preparation of audit schedule. Support other duties as assigned (Stock count, bank reconciliation, special projects,…). Quarterly submission P&L by store to DPI. Support legal function for new store opening, update IRC, ERC
• Ad hoc support the Chief Accountant: Accounts payable, employee advances and claims are managed in line with company policies, standard operating procedures, and authorization matrix including Inputting payment vouchers into SAP, preparing bank file to submit for payment approval, maintaining bank Information of Vendors on SAP, and acting as key contact for requesters about payments. Manage VAT and FCT submission. Work closely with HSBC for the payment issues (if any)

• Bachelor's degree or higher in Finance, Accounting, or a related field
• Minimum 4 years of relevant experience in Finance and Accounting. Prior experience with a Big 4 accounting firm is preferred
• Experience working in multinational companies, preferably within Retail, Sportswear, Fashion, or FMCG industries
• Strong knowledge of International Financial Reporting Standards (IFRS) and Vietnam Accounting Standards (VAS)
• Proficient in Microsoft Office applications; working knowledge of Microsoft Dynamics is an advantage
• Fluent in both written and spoken English
• Strong business acumen with excellent attention to detail and commitment to quality.
• Effective teamwork and interpersonal communication skills.
• Flexible, adaptable, and able to work in a dynamic business environment

Sales Management

• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities

• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA

Communication and Collaboration

• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.

• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Livestream Management

•  Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.

• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.

• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions

Reporting

• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).

• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.

• Support monthly/quarterly business reviews with consolidated summaries

Education: Bachelor's Degree in Business or Economics

IT Skills: Intermediate knowledge in MS Excel / Google Sheet

Professional:

• Minimum of 2-3 years of relevant experience in the e-commerce industry

• Experience working for marketplaces, enablers or fashion brands

Functional Competencies:

• Basic ecommerce knowledge

• Data tracking and reporting

• Livestream management

Functional Skills:

• Highly organized, detail oriented and focused on quality control and execution efficiency

• Project management

• Team player

The Specialist IT Global Service Desk provides Level 1 remote and on-site IT support (hardware, software, network and security), owning incidents end-to-end with clear user communication, timely support, thorough documentation, and structured escalation to Level 2/3 teams as needed. The role contributes to service quality, knowledge management, and continuous process improvement by maintaining knowledge articles and analyzing recurring issues, while operating on a rotating shift schedule to support APAC and North America time zones.

Task 1: Perform first-level diagnosis and troubleshooting IT support to users on designated rotational shift; Provide support in accordance with established processes and document incidents and remedies.

Task 2: Use troubleshooting techniques and tools to identify products that are defective and follow guidelines in issuing service calls; Escalate problems when unable to make proper determination

Task 3: Advise and educate users within procedural guidelines to ensure a complete solution to their technical or service questions

Task 4: Complete required product training modules on time to remain competent of current technology offerings; Identify and provide input on unique or recurring user problems.

Task 5: Maintain strong compliance with organizational, security, and operational standards

• Bachelor's Degree in Computer Science/Engineering and/or Information Technology or a similar course

• Has experience with User and System Support

• Has experience in Retail / IT / Wholesales / Fashion / Factory industry

• At least 3 years of experience in IT Service Desk or Global Support

• Good command of written and spoken english

• Technical knowledge in Endpoint management (Windows/macOS), M365 (Outlook, Teams, OneDrive, SharePoint) Intune / Endpoint Manager fundamentals, Identity & access management concepts (accounts, MFA, group access, licenses), Basic networking concepts (DNS, connectivity, VPN), IT Security fundamentals, and Mobile/Multimedia products and devices

• Amenable for shifting schedule

• Willing to work onsite in Makati

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development
•    Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
•    Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
•    Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
•    Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
•    Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
•    Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management
•    Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
•    Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
•    Ensure program standards, content, and tools are clearly communicated and aligned across markets.
•    Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support
•    Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
•    Ensure timely delivery of training materials to support product launches and key campaigns.
•    Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement
•    Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
•    Maintain consistency, accuracy, and quality of training materials across all SEA markets.
•    Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption
•    Stay up to date with learning design trends, retail training tools, and digital learning innovations.
•    Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
•    Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.