This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development
•    Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
•    Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
•    Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
•    Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
•    Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
•    Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management
•    Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
•    Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
•    Ensure program standards, content, and tools are clearly communicated and aligned across markets.
•    Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support
•    Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
•    Ensure timely delivery of training materials to support product launches and key campaigns.
•    Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement
•    Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
•    Maintain consistency, accuracy, and quality of training materials across all SEA markets.
•    Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption
•    Stay up to date with learning design trends, retail training tools, and digital learning innovations.
•    Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
•    Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.

 

• Strategically provide the highest levels of service to PUMA customers within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world

• Bring energy to the sales floor and deliver an awesome customer experience

• Hit personal sales targets and support the store’s overall performance

• Help customers find the right products for their sport, style, and lifestyle

• Keep the store looking sharp with great visual presentation and well-organized stock

• Support daily operations, including stock handling and loss prevention

• Join team trainings, store activities, and exciting brand events

• How You’ll Work: Retail shift schedule, including weekends and public holidays. One day off per week

• Work location: Vincom Quang trung, Hochiminh City/Lotte Mall West Lake, Hanoi

• At least 2 years of experience in a fast-paced, customer-focused retail environment (apparel/footwear is a plus), with a strong results mindset

• A proven sales winner who consistently beats targets, thrives in commission-driven roles, and delivers standout customer service

• Confident communicator with the ability to handle challenges on the floor and engage customers individually or in group settings

担当するアカウントに対して展示会でご提案から受注取りを行なっていただきます。受注した商品を納品した後については、データに基づいた売上に繋がる提案を担当アカウントに対して実施頂きます。具体的にはセルスルーの分析やVMDプランの作成・共有をアカウント先と密にコミュニケーションを取りながら、実施頂きます。アカウント先でのPUMAの売上を伸ばすだけでなく、会社全体の利益を成長させていくことがミッションとなります。

アカウント先の担当者やバイヤーの方々だけでなく、社内のマーチャンダイジングや製品本部、ロジスティクス部など、社内外の関係者と連携して、アカウントのニーズにあった商品企画やエンドユーザーへの商品の効果的な届け方を考え、アカウントやプーマの売り上げへの貢献のみならず、PUMAのブランド価値を高め、広める業務に従事していただきます。

• 担当するアカウント・小売店（チャネル）において、持続的な成長と収益をあげる活動・管理
• 年４回の展示会に向けて、売上計画に基づいた受注プラン作成及び受注
• 細やかなPDCAを回した営業活動
• 納品商談
• 店頭セルスルーの分析・レポート

必須スキル条件

• 営業経験3年以上
• 基本的なパソコン（Excel/Word/PowerPoint）のスキル
• 円滑なコミュニケーション能力、分析力
• 日本語：ネイティブレベル
• クリティカルシンキング
• 問題解決思考

• 一緒に働きたい人物像

• とにかく人と接するのが好きな方
• コミュニケーション能力の高い方
• 一緒にアイディアを考えてワンチームで業務に取り組める方
• 粘り強くパッションを持ち続け目標達成を目指せる方
• スポーツへの興味がある方
• 英語を学ぶ意欲がある方

YOUR BENEFITS

• 社員割引制度
• フレックスタイム制度　(コアタイム無)
• 在宅勤務制度　(週2回)

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagement

• Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
• Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Team Leadership and Collaboration

• Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
• Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
• Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

Task 5: Cross-Functional Collaboration and Strategic Reporting

• Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
• Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
• Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Education: Bachelor's Degree in Marketing/Sports Management or relevant studied.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (Powerpoint and Excel knowledge is a must).

Language Skills: English and local language.

業務内容

職務の基本的な業務内容が記述されていますが、限定的ではない事を予めご理解ください。

担当カテゴリー : PRIME SELECT FOOTWEAR & APPAREL

（カジュアルカテゴリー FOOTWEAR & APPAREL）

グローバルの方針をベースとしたローカル戦略のプランニング、実行および検証

Financial targetを達成すべく　グローバルから毎シーズン、ダウンロードされる戦略をベースとしつつ、日本のマーケット状況に合わせたローカルの戦略を営業、Retail、マーケティング、スポーツマーケティングと連携しながらプランニング、実行する。セルスルーを重視し、その結果検証に基づき、次のアクションにクイックに繋げていく。営業やリテールと密接に連携して、常にバランスの取れた商品ラインナップと、ビジネスに貢献する商品を供給する。

①           プロダクトマーチャンダイジング

• Global Inline：グローバルオファーをベースとしてマーケットに適切なアソートメントを作成。アカウントエクスクルーシブも戦略的に設定。
• NRP：ローカルニーズに特化した戦略的な商品をRCCと協業して開発を行う。
• SMU：アカウント戦略、カテゴリー戦略に基づき、アカウント限定プロダクトとして、NRP同様にRCCへのブリーフィングにて開発を行う。

②           数字管理

• 上代設定、マージン管理：市場価格を踏まえ適切なマージンが確保できる戦略的なプライシングを実施。
• Order Forecast：カテゴリーのバジェットを達成するために必要な単品別の数量プランを策定。
• PO　Review：営業、リテールからのオーダー内容をレビューし、次シーズンへのMD、開発に反映。
• ST Review：フォーカスプロダクトを中心としてセルスルー状況をレビューし、結果に基づきアクションを実施。

③           グローバルGTM プロセス

各ミーティングに参加しローカルマーケット情報を元にグローバルレンジに対する適切なフィードバックおよびリクエストを行う。

• Merch Review Mtg：グローバルよりダウンロードされるコンセプト、デザインの方向性に対しての日本としてのフィードバック、リクエストを実施。
• Line Freeze Mtg：Merch Review Mtgに基づいてグローバルよりダウンロードされる最終アソートメントに対してのフィードバックを実施。また最終のプロセスとして商品リクエストも実施。
• Final Business Pack：マーケティングプランも含めたグローバルの最終戦略を確認

④           ローカルGTM プロセス

• Kick Off Mtg：グローバルのLine Freeze Mtgのタイミングにて日本におけるシーズナルプランニングをキックオフ。グローバルの情報をベースに、日本としてのトップラインの戦略を策定し上長の承認を得る。
• Closs functional team：MD、営業、リテール、マーケティングの異なる部署がクロスファンクションとして所属するチームに商品戦略をシェアしカテゴリー戦略をチームとしてまとめる。
• GTM Mtg：カテゴリーごとにフォーカスするプロダクト、ディストリビューション、マーケティングに関する戦略をシェア。営業、リテールがSales FCSTをプランする情報源となる。
• 商談会/ Business Mtg：ミーティングに向けたサンプルセッティング、展示会演出など各種セールスのサポート。

⑤           キーアカウントビジネスサポート

• 商談同行：プロダクトに関する商談時において営業のサポートとしてアカウントと直接のコミュニケーションを実施。
• SMU開発：シーズナルプランニングのシェアと共に戦略的なSMU開発をアカウントと共に開発。
• Business Mtg：Key accountとのBusiness Mtgへの参加

⑥           商品情報管理

• Master Line List：カテゴリーごとの商品マスターとなるリストの管理。
• サンプル管理：サンプルのオーダー, サンプル修正の案内。
• デジタルカタログ：カタログ情報の作成、修正。
• WECS：商品情報システムへの商品コメント作成。
• 商品問い合わせ対応：アカウント、ユーザーからの問い合わせに基づいた、社内、グローバルへの確認。

バッググラウンド・必須スキル

• カジュアル カテゴリー マーチャンダイジング業務経験（スポーツ業界経験尚可）
• エクセルとパワーポイントの高いスキル
• コミュニケーションとプレゼンテーショスキル
• 英語 TOEIC600点程度(読み書きがある程度できるレベル且つ今後学習意欲のある方、ビジネスレベル尚可)
•  日本語(ネイティブレベル)
• クリティカルシンキング
• 問題解決能力
• 結果志向

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short and long term planning, expense control, sales and service
• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards
• Responsible for recruitment, training, development and succession of high performing, results driven Associates
• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers
• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store
• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager
• Implement, manage and monitor Loss Prevention education, training and awareness programs
• Directly responsible for execution and processing of both incoming and outgoing merchandise
• Directly responsible for Loss Prevention compliance within store
• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts
• Manage and communicate merchandise opportunities to Area or District Manager
• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures
• Develop and maintain strong communication with local PR and marketing
• Participate in new store openings and/or store closings; travel may be required
• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required
• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards
• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner 
• Required to comply with all operational core competencies and key accountabilities
• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates
• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups
• Strong interpersonal, communication and motivational skills
• Strong organizational and time management skills
• Practical experience in Project Management, skills in implementing communications methods and event management
• Commercial acumen
• Interest in innovation and change
• Leadership
• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

• Provide quality customer service
• 提供優質顧客服務

• Introduce suitable products to guests 
• 為客人介紹合適的產品

• Assist in handling daily store operations
• 協助處理日常店舖運作

• Sales experience in retail environment will be an advantage
• 具零售銷售經驗者優先

• Minimum completed full school/vocational school education (i.e. high school diploma), or higher
• 至少完成中學教育或以上程度

• Fluent in Cantonese, Fair English and Mandarin
• 流利廣東話、一般英語及普通話

• Available to work 3-4 days per week
• 一周至少能配合3-4天工作

• Sales Management: Drive and achieve sales, KPIs, and profitability goals.
• 銷售管理：推動並達成銷售、KPI 和盈利目標。

• Customer Experience: Ensure high standards of customer service and engagement on the sales floor.
• 顧客體驗：確保在店鋪維持高水準的顧客服務與互動性。

• Store Operations: Oversee daily store operations, including opening and closing procedures. Conduct full pre-sale preparation of goods, including checking names, quantities, completeness, prices, labeling compliance, unpacking, and inspecting the appearance. Arrange and display goods according to the company's international rules. Monitor the availability of goods in the trade section, check the quality, expiration dates, and ensure proper labeling and pricing.
• 店鋪營運：負責日常店鋪運作，包括開店和關店流程。進行全面的商品售前準備，包括檢查名稱、數量、完整性、價格、標籤是否符合規定、拆箱及外觀檢查。依照公司國際規範安排與陳列商品。監控營業區商品的存貨情況，檢查品質、有效期限，並確保標籤與價格正確無誤。

• Inventory Management: Manage stock levels, conduct inventory counts, and ensure product availability in the sales floor.
• 庫存管理：管理庫存水平，進行庫存盤點，確保店鋪的產品供應。

• Visual Merchandising: Maintain store presentation and visual merchandising standards.
• 視覺行銷：維持店鋪陳列與視覺行銷標準。

• Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
• 報告：編制和分析銷售報告，並提供見解以提高績效。

• Compliance: Ensure compliance with company policies, procedures, and legal requirements.
• 合規性：確保遵守公司政策、程序和法律要求。

• Communication: Foster effective communication within the team and with other departments.
• 溝通：促進團隊內部以及與其他部門的有效溝通。

• At least 1 year of experience in retail environment will be an advantage.
• 至少 1 年零售銷售經驗者優先。

• Minimum completed full school/vocational school education (i.e. high school diploma), or higher.
• 至少完成中學教育或以上程度。

• Fluent in Cantonese, Fair English and Mandarin
• 流利廣東話、一般英語及普通話

募集職種： スーパーバイザー

こんな方におすすめです！

• Support our 3D designers, make fabulous products and be part of the virtual product creation strategy at PUMA.
• Coordinating and cooperating in projects in the field of eCommerce and virtual product data management
• Coordinating and implementing projects/changes under consideration of qualitative and quantitative timescales
• Gathering of business requirements as well as their coordination in implementing the IT systems
• Responsible for the maintenance and further development of product data applications serving eCommerce and 3D
• Providing training and creating user manuals
• Generating of various reports and analyzes

• 3+ years experience in 3D tools like Browzwear V-Stitcher, Blender, iCAD 3D+, Gravity Sketch, Clo 3D, Keyshot, Modo, Swatchbook Vntana
• Able to work effectively with continuous change requirements and short deadlines under minimum supervision.
• Possess strong analytical and problem-solving skills
• Self starter and self learner
• Good communication skills

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short and long term planning, expense control, sales and service
• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards
• Responsible for recruitment, training, development and succession of high performing, results driven Associates
• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers
• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store
• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager
• Implement, manage and monitor Loss Prevention education, training and awareness programs
• Directly responsible for execution and processing of both incoming and outgoing merchandise
• Directly responsible for Loss Prevention compliance within store
• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts
• Manage and communicate merchandise opportunities to Area or District Manager
• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures
• Develop and maintain strong communication with local PR and marketing
• Participate in new store openings and/or store closings; travel may be required
• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required
• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards
• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner 
• Required to comply with all operational core competencies and key accountabilities
• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates
• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups
• Strong interpersonal, communication and motivational skills
• Strong organizational and time management skills
• Practical experience in Project Management, skills in implementing communications methods and event management
• Commercial acumen
• Interest in innovation and change
• Leadership
• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

募集職種： ストアマネージャー（店長）

こんな方におすすめです！