Strategically manage and promote sales culture within a District of stores to achieve or exceed sales, KPI’s, and profitability goals to position PUMA to be the Fastest Sports Brand in the world.
Task 1:
Deliver on Set Targets and KPIs
Deliver on set retail P&L and KPI targets and identify opportunities and initiate plans to improve and grow the business by increasing store productivity (e.g. Conversion Rate, UPT, ATV, Sales per hour and sqm). Increase comp sales of all PUMA stores by setting & driving SMART targets and implementing operating plans locally Closely monitor business performance and take necessary action Proactively manage Store-related OPEX with particular emphasis on Personnel Expenses
Task 2:
Operations Standards / Store Management
Adopt and implement global/regional Operational Tools and Standards Execute country-specific operational policies and procedures (per Global Retail Operation Manual) to ensure they are compliant with International/Global Retail standards Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, staff roster etc, to ensure smooth implementation and that budgets and timelines are met. Coach and lead local Retail Operations Teams to ensure Area- and Store Managers’ capabilities and competencies are developed and comply with International/Global standards Manage all operational aspects of store inventories, including defining in-store shipment processes, coordinating stock takes and ensuring data integrity. Work with Merchandise and Planning team to manage store inventory level to ensure optimal stock to support sales targets. Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard Execute VM guidelines in accordance with Global VM Survival Guide and RESEC Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the SEA Retail Trainer. Support retail field training programs and roll-out of training initiatives. Tailor Regional and International operational initiatives to meet Country needs including translation of material and execute these according to designated timeline and budget. Manage and monitor stores personal Bolt Index achievements and strengthen store stores to achieve personal KPIs & sales targets.
Task 3:
Cross Functional Relationship
Work effectively with Retail support functions for country specific projects and needs Establish collaborative and effective relationships with Country Retail Operations Manager, Retail Training, Retail Marketing, Merchandising Manager, E-Commerce Director etc
Task 4:
Process Improvement
Set and implement best practices on Operations Management via cross-functional and cross-channel collaboration. Drive process improvements and strategic priorities in the country
Task 5:
Team
Drive and coach country Operations teams to ensure that they are motivated and capable of managing the business effectively Work closely with SEA Retail Training teams to identify the relevant developmental needs for store teams to ensure that training programs are targeted, relevant and conducted effectively Work closely with country support functions and wholesale teams Identify talent within the staff pool, and develop them as part of succession planning. Develop strong store management team and secure succession plan through effective hiring, development, training and staff retention programs
