Skepta continues to reinterpret PUMA’s heritage and design codes through his distinct lens, infusing the collection with a forward-thinking take on hiking-inspired styles. 

 The Skope Forever Mid features outdoor-inspired details, including a premium leather upper, rope laces, and hiking-style lace stays. For 2025, the silhouette is reimagined in a sleek black leather and light grey mesh palette, accented by bold turquoise laces for a striking finish. 

 This new iteration builds on the original Skope Forever sneaker, which launched in May 2024, adding a modern twist to early-2000s aesthetics. The collection also includes specially designed accessories, such as a pair of collaborative gloves. 

JER-SHE embraces the power of simplicity, and the idea that you are at your best when you are yourself. To make it real, PUMA provides women with a platform to shine; each piece in the collection serves as a blank page, inviting women to express their true selves with boldness and authenticity. The collection spans across football, basketball and motorsports. 

 "This campaign celebrates the diversity and strength of women in sports. We're proud to provide a platform for them to shine and inspire each other’s. Every jersey in this collection represents a blank canvas to express who they are and what they stand for” said Maria Valdes, Chief Product Officer at PUMA. 

 Drawing inspiration from basketball, Motorsports, and football, the collection introduces three experimental jerseys that challenge conventions through remixed proportions, deconstructed forms, and subversive takes on sports iconography. These pieces represent a new vision of athletic uniforms, one that is driven by the women shaping the future of sport. Capping off the collection, a Bucket Hat extends the JER-SHE design language, reinforcing the capsule’s bold aesthetic. 

 "Every choice of outfit carries a personal narrative, and every piece of clothing is a blank page to write and draw who you really are," said Julie Legrand – Senior Director Global Brand Strategy & Communications at PUMA.  

Balancing a streamlined look with the Y2K-era, retrofuturistic edge of the Mostro, the new Mostro Fey is defined by a Mary Jane-style band across the open forefoot, in place of the strap closure that features on the original Mostro design. The stitchless upper is composed of a technical micro-ripstop and nubuck on the heel, with a Formstrip-shaped contour flowing across the cross-pollinated silhouette. 

 Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly celebrated for its unique and brave look. Now, more than 25 years later, the Mostro Fey resurfaces as a modern street-style icon, embracing its rebellious spirit while evolving to embrace the moment. 

The PUMA Mostro Fey is available in “Dark Amethyst/PUMA Black” and “Cool Weather/PUMA Black” starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Adding a touch of color to the Y2K-era design, red, green, and blue colorways utilize a fine mesh for the upper, matched with black accents and white logo hits on the shoe’s Formstrip and heel. Distilling the Mostro down to its purest expression, the beastly pack is a timeless play on the innovative design, maintaining its sculptural shape, low profile, and avant-garde spiked sole. 

Since 1999, the spine-chilling PUMA Mostro has been a favorite of those who defy the norm. Named after the Italian word for monster, the hybrid silhouette borrows from two diverse realms: the streamlined sprinting spikes of the ‘60s and the surfing shoes of the ‘80s. 

To this day, the Mostro continues to captivate with its distinctive, sculptural design, low-profile shape, and avant-garde, spiked sole. 

The PUMA Mostro OG is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Leonardo, Raphael, Donatello and Michelangelo – New York City’s pizza-loving, skateboarding, crime-fighting quartet – team up with PUMA to create a range of bold streetwear essentials packed with hidden easter eggs. 

Comic-book protagonists turned TV and film heroes, the Turtle bros take over PUMA’s Suede XL and RS-X sneaker silhouettes, which are accompanied by a limited-edition apparel capsule. Exposed to Mutagen Ooze and designed for secret missions, the collection comes with tech wear inspired executions and details. 

Cut-and-sew offerings are highlighted by the PUMATECH Track Jacket and Cargo Pants, which feature a cracked, shell-like pattern alongside co-branded tags and logos hits. The PUMATECH Cargo Vest is crafted with a technical ripstop material, featuring nunchaku-inspired zipper tabs. Essential streetwear silhouettes feature specially created PUMA x TMNT graphics, including the Graphic Crew and Graphic Tee. 

From deep within the New York City sewers, the collection’s footwear is inspired by the Turtles themselves, and their supervillain foe, Krang. The Suede XL is reimagined with a TMNT motif, once again featuring a shell-like debossed pattern across the green upper, with a contrasting Formstrip in purple suede, and custom graphic elements like “Cowabunga” hits on the outsole and pizza imagery on the shoe’s tongue. A second Suede XL pays homage to Krang, with a special purple color scheme, bespoke eyelets and details that evoke the brain-like reptilian character. Finally, the collaboration’s RS-X is themed around the Turtles’ sewer lair, with a green and black colorway elevated by cracked leather, 3D printing on the tongue and an ooze-covered insole. 

PUMA x TMNT is available starting Friday, February 14 from PUMA.com, PUMA flagship stores and selected PUMA stockists. 

Featuring a subtly pebbled leather makeup, PUMA’s fearsome Mostro sneaker comes in black and cream editions, pushing the shoe’s unmistakable details and textures to the forefront. 

Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly received as a convention-defying model. Now, PUMA ushers the Mostro back into the spotlight. 

The PUMA Mostro “Leather” pack is available starting February 22, 2025, from select PUMA retailers. 

For the King Indoor’s first appearance of 2025, the shoe is rendered in an effortlessly stylish white colorway to complement an all-black version released last year. 

Continuing its forward press, the unmistakable silhouette is crowned with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

In 1996, the original PUMA King was introduced to the world of football. For years, the King dominated, gracing football’s most regal pitches, and the feet of the sport’s nobility like Johan Cruyff, Diego Maradona, Pelé, and others. In 1999, the silhouette evolved, as the PUMA King Indoor touched down for the first time. In the early 2000s, the King Indoor’s comfort and timeless look allowed the style to find fandom outside of sports, as it was embraced into the era’s style codes. 

The latest PUMA King Indoor is available starting February 8, 2025, and will be available at select retailers globally.  

The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand. 

Created for kids, the partnership takes the unmistakable design DNA and imagery of Hot Wheels, applying it across a range of apparel and footwear, including nostalgic PUMA sneaker models from basketball and running.  

The CA Pro, RS-X, and Suede XL are tricked out with decals, accents, and track motifs. The Hot Wheels flame logo appears across each design, alongside special touches like racing-inspired gradient colorways and commemorative graphics.  

For apparel, specially created graphics are utilized on essentials like Hoodies, Shorts, and T-Shirts, with 3D silicone appliqués that elevate select designs. A PUMA x Hot Wheels logo lockup appears in combination with colorful allover prints highlighted with pops of neon. Crossing the finish line, the collection’s Backpack and Cap come accessorized with PUMA x Hot Wheels emblems and memorable details. 

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection. 

Nouchi’s modern rework takes the original 1999 silhouette and updates it for 2025, imagining the Mostro with a backless, slip-on fit and streamlined shape, complete with one of the shoe’s signature features, its distinctive spikes. The single-material rubberized construction has been rendered in two simple colorways: tonal white and black. 

Following his SS25 show, Nouchi revealed more about his unique Mostro noting, “I synthesized the essence of the iconic Mostro shoes into a radical mule design using a single material, transforming it into both a design object and a comfortable sneaker.” 

This visionary collaboration takes its inspiration from the natural strength and grace of PUMA’s namesake, the ferocious big cat. 

The PUMA Mostro was originally introduced to the world over 25 years ago, containing design references to vintage track and surfing footwear. Known today for the incomparable look that made it a street-style icon, the silhouette takes its name from the Italian word for “monster.”