This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid-top version of the Skope Forever sneaker.

The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge.

The Pertex Puffer and Pertex Vest offer zipped storage and feature the collection’s exclusive PUMA x Skepta badge. The Knitted Scuba Longsleeve, crafted with advanced 3D-knitting techniques, serves as a technical mid-layer, while the Graphic T-Shirt completes the apparel lineup with a uniform-inspired aesthetic.

Completed with black-out accessories like the PUMA x Skepta Grip Bag as well as the adjustable 5-Panel Cap and Boonie Hat.

Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.

The latest PUMA x Skepta collection drops on November 2, 2024, and will be available on PUMA.co.uk, at the PUMA Store on Carnaby Street and from select PUMA retailers. 

Channeling the nocturnal aesthetics and lawlessness of nighttime street racing, the “Endless Routes” collection comprises outerwear and warmup essentials, as well as accessories and footwear. The collaboration follows up on the first PUMA x LMC. GV Special, inspired by the Korean brand’s affinity for classic sportswear. 

Lastly, LMC. serves up another take on the PUMA GV Special, which comes with authentic, pre-worn details that evoke vintage aesthetics. Yellowed mesh contrasts against silver hits on the Formstrip, lace stay, and heel. Amping up the silver accents from the GV Special, the accompanying PUMA x LMC. Extos brings a touch of early-2000s running to the collaboration. Both shoes feature logo lockups on the heel and tongue, as well as custom insoles. 

The PUMA x Lost Management Cities collection is available starting October 19, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a black rubber sole unit. 

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat as an outsider, challenging the status quo of sneaker culture. Embodying female energy and fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the campaign. 

These latest editions follow up on the original black and red Speedcat colorways that launched in June, nodding to the racewear uniforms of iconic F1 racing teams. 

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most heritage-rich and innovative designs, the Speedcat transcended its roots as a performance racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.

The PUMA Speedcat Archive will be available starting October 12, 2024, on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and select retailers worldwide such as NAKED Copenhagen, Kith, Atmos, END, SNS, and other exclusive accounts. 

Comprising two colorways in “Vapor Gray/Frosted Ivory” and “Black/Strong Gray,” the Archive colorways feature a subtle faded finish, combined with technical ripstop material on the upper. The result is a timeless expression of the hybrid footwear design that nods to the shoe’s heritage in the late ‘90s while retaining a tasteful simplicity. 

A design that bridges the past and present, the low-profile Mostro also comes with defining features including its signature spiked sole and functional strap closure.  

First introduced in 1999, the Mostro’s name is an Italian word meaning monster, which captures the shoe’s experimental look that borrows from the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mostro, marking the convention-defying silhouette’s 25th anniversary. 

Accompanying the visuals for the recent Mostro Perf collection, the Mostro Archive is unveiled against the background of sunny Marseilles. 

The latest PUMA Mostro is available starting September 21, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, and Atmos.  

The game-ready range draws inspiration from in-game designs such as the hexagonal arena and rank badges, featuring energetic graphics and high-density prints. Each piece showcases elevated details, textures, and materials. A carbon-fiber motif throughout the apparel nods to the special paint finish in Rocket League, while the footwear takes cues from the game's iconic cars and teams. With blue and orange colorways, every item lets you choose your side. 

Designed for the arena and for the streets, PUMA x Rocket League is highlighted by pitch-inspired silhouettes like Football Jerseys, as well as the Cellerator Track Jacket and Cellerator Track Pants. Accessories include the Dad Cap featuring PUMA x Rocket League branding on the crown, and the Backpack featuring an asymmetrical colorway.

The collection’s bold footwear draws from PUMA’s storied archive, featuring the RS-X and the PUMA Palermo. Each collaborative sneaker launches with standout details, blue and orange color motifs, and custom Rocket League hang tags. As an added surprise, each shoebox will contain a hidden envelope with a code, giving players access to in-game bonus items featuring designs inspired by the PUMA collection. 

The PUMA x Rocket League collection will be available starting September 13 in the US and globally on September 20, 2024, from PUMA.com, PUMA flagship stores, and select retailers. 

Guizio’s first official collaboration with PUMA debuts with a limited-edition Speedcat Mesh. The self-taught designer brings her feminine perspective to the low-top Speedcat, adding distinct details and new materials. The limited friends-and-family release features lime and cream colorways with a gum sole, and a special "Guizio" tab on the upper to commemorate the collaboration. 

Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. 

The collaboration capsule includes a moto-mesh long sleeve tee featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce “PUMA” graphic with an airbrushed motif playing on Aries’ branding of ancient mythology. The water-repellent nylon lightweight jacket and lightweight pants once again make use of a digital print featuring a “PUMA” skeletal x-ray graphic. Playing on kitsch codes, accessories like the PUMA x Aries Cap and very Mini Grip Bag evoke ‘80s and ‘90s mall aesthetics. 

The 1983 tennis sneaker is remade with a special resin-coated upper, to create a scuff and dirt-repellent version of the iconic low-top. The pristine and playful edition of the GV Special will stay spotless and clean wear after wear. The “Laundry Boys” GV Special is also a perfect blank canvas to scribble and tag, and then just wipe clean to start over with a new masterpiece. 

This special “Laundry Boys” edition comes with custom packaging, inspired by the nostalgic logos and slogans of laundry detergent brands.

Inspired by early-2000s footwear styles, the Skope Forever previously debuted in its OG iridescent color. Now, PUMA and Skepta have the next drop cued up. This iteration features a tonal “Beige” and “Black Ice” scheme with matching mesh and nubuck overlays, adding fresh visual dimensions. Chrome accents complement the badge on the tongue, which shows the PUMA x Skepta logo.

The second PUMA x Skepta Skope Forever sneaker will be available from August 24, 2024, on PUMA.co.uk and selected retailers.

PUMA’s supersized Suede XL borrows its rebellious inspiration from ‘90s and early 2000s skateboarding footwear. Extra-cushioned with over-the-top proportions, the Suede XL differs from the original Suede through its padded tongue and Formstrip, as well as ultra-wide laces that call back to the aesthetics of Y2K skate culture.  

Just like the Suede Classic did in the ‘90s, the new Suede XL has found its home in the skateboarding scene, thanks to its durability, sturdy midsole, and extra padding. Built for backyard pool sessions and beyond, the Suede XL is part of PUMA’s Rewrite the Classics collection, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. 

The latest PUMA Suede XL is available starting August 16, 2024, from PUMA.com, PUMA flagship stores, and selected retailers. 

The new Away kit was showcased for the first-time last night at Yankee Stadium, where AC Milan played a friendly game against Manchester City. In an epic first for AC Milan, the team wore their Home kit in the first half and then surprised fans by switching to the new Away kit for the second half, marking its debut and the first time the Club has unveiled a kit in this way.

Details make all the difference in the 24/25 AC Milan Away kit. The classic white Away kit combined with a red-and-black polo collar and monochromatic crest personifies the spirit of success and casual sophistication of a team synonymous with the beautiful game. A tonal pinstripe pattern adds a historic touch, honouring AC Milan’s origins as the Milan Football and Cricket Club.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community.  Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The launch of the Away kit is part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding last night’s fixture. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved.

To mark the launch of the new Away kit, AC Milan and PUMA will host an exclusive “House of Milan” event on the 28th July in Manhattan. The event will bring together stakeholders and VIP guests to celebrate the new kit in a fashion-forward manner.

The AC Milan Away kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 28th July.

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the PUMA Palermo, with Rosé showcasing the iconic low-top in her unique style. Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with stadium-inspired PUMA looks. 

The PUMA Palermo is available now from PUMA.com, PUMA flagship stores, and selected PUMA stockists, with more colorways coming soon.