Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray leads this latest campaign from PUMA. Amelia Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original. 

After dark, Gray’s unmistakable synergy with the silhouette comes to life through a striking series of visuals that explore moments of intimacy and fierce attitude during a night out. Through the campaign, anticipation continues to build, creating a fluid rhythm that mirrors the bold energy of the PUMA Mostro. As the night continues to unfold, Gray’s curiosity ultimately draws new and bold connections. 

“I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated,” says Amelia Gray. 

Following collaborations and special-edition releases, the unmistakable Mostro continues to make noise. First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette takes its hybrid look from a 1960s track spike and a 1980s surfing shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and utilitarian strap closure. Now the PUMA Mostro shares the main stage with Gray. 

PUMA family and friends came together, with global ambassador and K-pop sensation Rosé in attendance, joined by local talents Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee. Music was curated by Ring Seoul, a community-driven space rooted in Seoul’s post-pandemic club culture and known for its immersive sound experiences. 

The PUMA HStreet event in Seoul is part of the Future Archives activation, a highdesign, culturedriven series that honors the brand’s lowprofile silhouettes by archiving heritage while propelling culture forward. This four-day immersive activation features various partner-dedicated spaces, centered around styling, music, and design, as PUMA shares the stage with a range of collaborators. Inside Tag and Cold Archive are on hand in Seoul, curating an installation of archival products and community activations. PUMA has also tapped Korean partners – including art galleries, artists, musicians, and local magazines like Eyesmag. The event takes place at Layer 41, where a futuristic, gallery-inspired setup with reinterpreted track-and-field elements houses the special launch, paying homage to the running heritage of the new silhouette.  

Following the sell-out success of Drop 1, which captured attention for its futuristic aesthetic, this new release builds upon the first collection’s bold vision, introducing two new colorways of the PUMA x ROMBAUT "Levitation" series. 

The highlight of Drop 2 is the low-top PUMA x ROMBAUT "Levitation" in a striking Medic Green colorway, featuring a laceless mesh upper and the ROMBAUT logo on the toe. This design is underscored by the groundbreaking "Levitation" sole featuring a floating heel element that gives the shoe a unique and dynamic structure, challenging traditional footwear conventions. The release also includes the PUMA x ROMBAUT "Levitation" Sock in an exclusive White colorway showcasing pre-worn detailing and signature Rombaut finishing. 

Both styles stay true to ROMBAUT’s ethos of sustainability. Crafted with recycled materials, the collection is entirely vegan, furthering ROMBAUT’s dedication to using earth-friendly components. 

The “Levitation” design first captured attention at ROMBAUT’s Paris Fashion Week SS25 runway show, which marked the brand’s 10th anniversary. The initial colorways were launched in March 2025, setting the stage for this exciting follow-up drop. 

The imagery supporting this second drop presents the collaboration in an alternate realm, blending dream and reality. It questions desire and consumption—whether they express identity or true fulfillment. Levitation symbolizes the pursuit of wisdom, rising above chaos through mindfulness, knowledge, and action.  

Skepta once again reenvisions PUMA’s sportswear DNA through his unique lens, creating a streamlined low-top that features a tech-luxe design, defined by key outdoor references. Featuring a premium leather upper, rope laces, and hiking-style sole tooling, the new Skope Forever Low comes in a monochromatic color scheme with grey big-hole mesh and black leather overlays on the upper, accentuated with contrasting high-vis laces. 

The collaborative sneaker is elevated with premium finishes that mark the partnership, including a PUMA x Skepta badge logo on the tongue, which also appears on the shoe’s treaded outsole. 

The new V-S1 is steeped in 2000s-era football DNA, borrowing from PUMA’s family of V1 football boots, which was known for its radical designs and use of innovative materials like carbon fiber. 

The new V-S1’s pitch-inspired look borrows and interprets visual elements from the V1.06, and V1.08. The silhouette is defined by its low-profile shape, asymmetrical lacing, and unmistakable performance accents like its structural heel cage. PUMA’s Formstrip and leaping cat logo are seamlessly integrated into the streamlined design, as silver engulfs the shoe’s upper, further evoking Y2K aesthetics. Material hits on the upper create a symphony of textures, from cracked leather to micro dots and mesh. The V-S1 breaks out in two inaugural colorways, including the vivid “Poised Pink” and metallic “Shadow Gray.” 

In a true synergy of football and lifestyle, the V-S1 boldly rethinks performance design, igniting a new and exciting future of hybrid designs. 

About the PUMA V-Series 

In the 2000s, PUMA’s V-series of football boots evolved performance design in leaps and bounds. Short for “velocity,” the V1 helped establish a new category of ultra-light boots that let players move faster. This innovation was in part thanks to Schoeller ConTec, a tough, paper-thin fabric just 0.4mm thick. Borrowing from motorsports, PUMA then added carbon fiber sole plates, creating a new standard for lightweight design. On the back of additional PUMA footwear designs that are entrenched in the terrace footwear trend, plus throwback silhouettes like the Avanti and King Indoor, the time was right for PUMA to reintroduce the V-series to return to the spotlight, in an entirely new way. 

Showing the Mostro in its purest and most original expression, this new trio of colorways maintains the Mostro’s signature design features, including its sculptural shape, low profile, and avant-garde spiked sole. 

Pink, yellow, and black colorways are each accentuated with a contrasting silver Formstrip on the upper, in addition to PUMA’s leaping cat insignia on the heel, also rendered in silver. 

Romeo Beckham effortlessly showcases how to blend the Mostro into everyday style, pairing the iconic silhouette with sleek, casual looks in the recent ASOS campaign. 

Named after the Italian word for monster, the hybrid silhouette has gained renewed attention through special-edition releases and sought-after collaborations. 

First introduced by PUMA earlier in 2025 as a fresh take on the Mostro, the Mostro Fey is defined by its unique harmony between the Mostro’s brave visual language and the elegant charm of the Mary Jane. 

Now, premium materials envelop the hybrid design, which features airy mesh and buttery suede across the upper. This new edition of the Mostro Fey arrives in two colorways, including a black-on-black version that is complemented by an all-white edition. 

Later this year, the Mostro Fey’s story continues with an additional limited-edition release planned for May 2025. 

The PUMA Mostro Fey is now available at PUMA.com, PUMA flagship stores, and selected PUMA stockists

The iconic King Indoor is the centreline of PUMA’s new “Royalty” pack. Inspired by the legendary names who wore the PUMA King, including larger-than-life figures like Johan Cruyff, Diego Maradona, and Pelé, this latest release borrows from the familiar team colors of nations that have competed on the world’s biggest sporting stage, the World Cup. 

Nearly 60 years ago, the first PUMA King was introduced to the sport of football. In 1999, the silhouette evolved when the PUMA King Indoor touched the pitch for the first time. Then in the early 2000s, the King Indoor captured the attention of stylish youth who embraced the silhouette into the era’s cultural codes. 

The Speedcat-fueled adventure embodies the same bold spirit of exploration that originally defined, and continues to define, the racing-inspired essence of the Speedcat. 

Reintroduced from PUMA’s archive for its 25th anniversary, the Speedcat made its official return in the summer of 2024, earning celebrity co-signs and proving its sell-out appeal. Since then, PUMA has redefined the iconic silhouette through collaborations and limited releases. 

The PUMA Speedcat in “Haute Coffee” and “Royal Blue” plus the Speedcat Ballerina will be available starting 10th April, 2025 from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Further amplifying the Mostro’s futuristic DNA, the latest iteration dazzles with a shimmering metallic finish. A pixelated grid beneath the mesh upper enhances its reflective effect, creating a dynamic, high-tech look that shifts with the light. An entirely vegan design, the shoe’s PUMA Formstrip is also expressed with a bold metallic execution of sculptural appliqués across the upper. 

First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette was instantly received as a norm-defying design, becoming a cult favorite among those drawn to its futuristic aesthetic. Now, the unmistakable sneaker continues to make noise through collaborations and special releases.