PUMA x LOUIS-GABRIEL NOUCHI
Herzogenaurach, January 17, 2025
FRENCH DESIGNER LOUIS-GABRIEL NOUCHI TAKES THE PUMA MOSTRO TO RADICAL NEW TERRITORY

PUMA officially announces a new collaboration with French independent designer Louis-Gabriel Nouchi. The partnership ushers in the new PUMA x LGN Mostro Mule, which made its debut on the runway last season, during Nouchi’s SS25 presentation in Paris. 

Nouchi’s modern rework takes the original 1999 silhouette and updates it for 2025, imagining the Mostro with a backless, slip-on fit and streamlined shape, complete with one of the shoe’s signature features, its distinctive spikes. The single-material rubberized construction has been rendered in two simple colorways: tonal white and black. 

Following his SS25 show, Nouchi revealed more about his unique Mostro noting, “I synthesized the essence of the iconic Mostro shoes into a radical mule design using a single material, transforming it into both a design object and a comfortable sneaker.” 

This visionary collaboration takes its inspiration from the natural strength and grace of PUMA’s namesake, the ferocious big cat. 

The PUMA Mostro was originally introduced to the world over 25 years ago, containing design references to vintage track and surfing footwear. Known today for the incomparable look that made it a street-style icon, the silhouette takes its name from the Italian word for “monster.”   

The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers. 

Squidgame drop2
Herzogenaurach, 26 December, 2024
PART TWO OF THE PUMA X SQUID GAME COLLECTION IS HERE

PUMA and Netflix's award winning series Squid Game continue their collaboration just in time for the show’s second season. Part two teases a brand-new game from season two; the mingle game.

Comprising two items to complement the original capsule, the PUMA Palermo and a new graphic T-Shirt round out the drop. The Palermo comes with a customizable feature, in the form of a swappable tongue that can be changed out to feature different colors, to represent the choice of doors from the mingle game. The silhouette’s signature Palermo tab conceals a hidden Squid Game easter egg underneath, while circus-inspired accents bring even more game-inspired detail to the collaborative sneaker. An accompanying T-Shirt depicts the sinister mingle game via a rear graphic print and co-branded PUMA x Squid Game label.

Part two of the PUMA x Netflix Squid Game collection is available starting December 26, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Hyrox
Herzogenaurach, 9 January 2025
PUMA REVEALS SS25 HYROX COLLECTION INCLUDING FIRST EVER CO-BRANDED FOOTWEAR

With another huge year of fitness racing ahead, PUMA and HYROX are launching a brand new SS25 collection, that for the first time ever, includes co-branded PUMA x HYROX footwear.

  • Collection features a variety of performance and lifestyle apparel, as well as the first ever HYROX branded footwear.
  • Footwear available in Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3 silhouettes.
  • Performance apparel features CLOUDPSUN and THERMOADAPT technologies to help keep you focused and cool on race day.
  • PUMA x HYROX collection launches globally on 9 January, 2025.

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre. 

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short. 

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole - ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)

Stack Height: 36mm

Drop: 10mm

Deviate NITRO™ 3 

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)

Stack Height: 39mm

Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g

Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

PUMA X JUUN.J
Herzogenaurach, December 12th, 2024
PUMA AND JUUN.J RIDE INTO THE FUTURE WITH COLLABORATIVE SPEEDCAT

PUMA and Juun.J reunite for a second footwear collaboration, this time approaching the PUMA Speedcat with a stealthy and structural rework.

South Korean designer and fashion pioneer, Juun.J is known for his distinct color palette and unique sensibilities that blend high-end aesthetics with dark and functional DNA. Last year, Juun.J took on the Plexus sneaker, and now the designer moves to his second partnership with PUMA.

The clean new PUMA x Juun.J Speedcat comes in high and low-top versions, each with a modernized design and shadowy colorways. The armor-like upper comes with reworked lines that accentuate the upper, bringing acute definition to the toebox, while the PUMA Formstrip features rippling contours adding texture to the shoe. Debossed logos feature on the toe and upper, while the high-top edition also features Juun.J branding on the strap closure. On the outsole, tire-inspired treat patterns evoke the Speedcat’s legacy in the world of motorsports and F1 racing.

In the accompanying visuals, two futuristic protagonists race the dark side of the moon wearing the collaborative Speedcat.

The PUMA X Juun.J Speedcat is available starting December 14, 2024, from Juun.J and selected PUMA retailers.

AW24 PUMA x SQUID GAME
Herzogenaurach, 9 December, 2024
PUMA COLLABORATES WITH SQUID GAME: NETFLIX’S MOST-WATCHED SHOW OF ALL TIME

PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season.

PUMA brings Squid Game’s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series.

The iconic T7 Track Jacket and T7 Track Pants are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels. The same all-over-

print carries over onto a matching backpack and cap that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts call out Squid Game lore and games from the first and second seasons.

The collaboration’s footwear offerings include the Easy Rider which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker. The Squid Game Suede borrows its theme from the show’s sinister stair room, by way of bright color hits and zig-zag overlays.

The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on December 12, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

NICOLE MCLAUGHLIN’S PUMA SUEDE
Herzogenaurach, November 28th, 2024
EACH PAIR OF NICOLE MCLAUGHLIN’S PUMA SUEDE COLLABORATION IS UTTERLY UNIQUE

PUMA enlists the talents of visionary designer Nicole McLaughlin to rework the iconic Suede.

McLaughlin’s remade and restitched version of the Suede is utterly distinct. The collaboration’s patchwork concept means that each pair is different from the next, down to subtle color variations, handmade touches, and charming asymmetricalities. Inspired by McLaughlin’s playful and function-inspired design ethos, her unique Suede iteration comes with a detachable lace shroud that doubles as a wallet.

McLaughlin’s bricolage interpretation of the classic 1968 silhouette is created with 14% deadstock materials and 57% manufacturing leftovers on the upper, in keeping with the American creative’s eye for upcycled aesthetics and expertise in the world of upcycling.

The PUMA x Nicole McLaughlin Suede is available starting December 3, 2024, from selected PUMA retailers.

PUMA x PLAYMOBIL
Herzogenaurach, 26 November 2024
PUMA X PLAYMOBIL IS ALL FUN AND GAMES

PUMA gets ready for playtime, teaming up with iconic German brand PLAYMOBIL to bring sports heritage and creative play together. Designed for kids, the imaginative range comprises footwear and apparel with a fresh pastel color scheme, sporty details, and friendly PLAYMOBIL faces. 

An enduring staple of sportswear and style, PUMA’s T7 Track Jacket and Track Pants are interpreted for kids through PLAYMOBIL’s lens, featuring logo play and specially created graphics, accompanied by a Graphic T-Shirt featuring PLAYMOBIL’s signature figures. 

The classic PUMA Suede is also remade, featuring playful accents and PLAYMOBIL motifs throughout the design. The retro PUMA Morphic continues the collaboration, bringing an active touch to the essential collection. 

Out of the toy box and into your closet, PUMA x PLAYMOBIL is an expression of creativity and play. 

PUMA x PLAYMOBIL is available starting November 29, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Speedcat Rose
Herzogenaurach, 19 November 2024
ROSÉ GEARS UP FOR A SPEEDCAT-POWERED ADVENTURE

Powered by the PUMA Speedcat, global K-pop sensation Rosé turns the key on a new adventure.

Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way. 

Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.  

Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

 

Speedcat Dua Lipa
Herzogenaurach, 19 November 2024
DUA LIPA TAKES THE PUMA SPEEDCAT ON A ROADTRIP ADVENTURE IN NEW CAMPAIGN

Dua Lipa is getting geared up for the adventure of a lifetime, fueled by the PUMA Speedcat, in a new campaign. 

The global icon’s journey unfolds as she laces up her Speedcats, chasing endless powerlines toward distant mountains.  

As the sun sets, Dua Lipa takes the wheel in the classic “Red” Speedcat, outfitted in bold all-black PUMA racing-inspired gear. Her adventure becomes a wild, unapologetic race through the vast desert under the night sky, before slowing things down at a classic roadside motel. 

Her Speedcat-fueled adventure reflects a spirit of freedom, unpredictability, and bold exploration, breaking boundaries at every turn. It serves as a powerful symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation. 

Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

MOSTRO ECSTASY
Herzogenaurach, November 15, 2024
THE PUMA MOSTRO GETS CANDY-COLORED MAKEOVER FOR “ECSTASY” PACK

PUMA introduces the latest in a series of ferocious Mostro releases, this time unveiling the Mostro “Ecstasy” pack. 

Illuminated in two striking candy-hued colorways, the Mostro is depicted in tonal colorways of “Electric Lime” and “Lavender.” The statement color schemes accentuate the Mostro’s bold design, highlighting the silhouette’s textures and details like its studded outsole and mesh upper. 

Introduced 25 years ago in 1999, the Mostro’s name is an Italian word meaning monster, which evokes the shoe’s experimental design that is inspired by the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. A sneaker that fuses the past and present, the low-profile silhouette is defined by its signature spiked sole and utilitarian strap closure. 

A trailblazer in 1999, and a work of art today, the Mostro bridges the gap between sports and style, and now it's back. 

The accompanying campaign completes a three-part Marsielles-based series honoring the unique Mostro, depicting the silhouette next to some of the French port city’s most recognizable vistas. 

The PUMA Mostro “Ecstasy” pack is available starting November 23, 2024, at selected retailers worldwide. 

PUMA x COPERNI
Herzogenaurach, 13 November 2024
FUTURE-TECH COMES TO LIFE IN THE LATEST PUMA X COPERNI COLLECTION

PUMA and Coperni return with a full second collection, continuing to decode the intersection of fashion, sportswear, and technology. 

Envisioning classic silhouettes through a future-oriented lens, the collection’s streamlined designs comprise interpretations of PUMA’s T7 tracksuit and innovative cut-and-sew garments crafted with performance fabrics. Returning footwear like Coperni’s take on the PUMA Speedcat as well as the hybrid 90SQR come in bold and unmistakable colorways that run through the collection. 

Extending the themes and concepts of the inaugural offerings, the second installment is highlighted by the elegant Asymmetrical Gown and Top, both crafted from CARVICO eco-sustainable techno-fabric, a mainstay of PUMA’s Olympic performance wear. The T7 Jacket and T7 Pants incorporate Coperni’s signature knot design. Adorned with a set of coy cat ears, the collection’s Hoodie presents a unique twist on Coperni’s horned sweatshirt, while a co-branded essential T-shirt completes the collection. 

For accessories, the PUMA x Coperni Bag reinterprets Coperni’s signature Swipe Bag and is boldly adorned with PUMA’s leaping cat logo in silver, which appears as an overstated ornamentation. 

PUMA and Coperni bring back Coperni’s unique interpretation of the Speedcat, as well as the future-looking 90SQR hybrid. A sculpted dress shoe that is engineered to the specifications of a performance football boot, the low-profile 90SQR returns in “Blue Gloss” and “Black” versions. Coperni’s collaborative Speedcat comes overlaid with a structural cage and is rendered in “Black” and “White” options. 

Evoking themes of time and movement, the campaign visually represents stillness and motion, as two protagonists cross paths, as a metaphor for the collaborative ideas shared between PUMA and Coperni. 

PUMA and Coperni’s second collection will be available starting November 13 at Coperni stores and on coperniparis.com, and from November 16, 2024, on PUMA.com and select retailers. 

Puma x Casper
Herzogenaurach, October 25, 2024
PUMA AND CASPER THE FRIENDLY GHOST INTRODUCE A FRIGHTFULLY FUN SUEDE

PUMA and Casper are coming together for a spooktacular partnership.

Designed for gals and ghouls of all ages, this limited-edition collection brings together PUMA’s heritage of iconic sports footwear with everyone’s favorite spirit, Casper the Friendly Ghost. Just in time for Halloween, the partnership centers around a haunted take on the classic PUMA Suede.

Special details make the PUMA x Casper the Friendly Ghost Suede ready for trick-or-treat season. Starting with a ghost-hued Suede covering the upper, the collaboration features glow-in-the-dark accents on the laces, outsole, and upper, in combination with a lenticular tongue label, and an all-over print on the sock liner. The collaboration comes with special slogans throughout, reading “No Such Thing as Ghosts?” and “It’s Getting Freaky In Here.” Finally, custom packaging is included in the form of a Casper-themed shoebox and tissue paper.

The PUMA x Casper the Friendly Ghost Suede will be available just in time for Halloween starting October 25, 2024, at PUMA.com, PUMA flagship stores, and select PUMA retailers.

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