The epitome of a classic runner, PUMA’s 1977 Easy Rider returns for 2024. A silhouette that revolutionized the jogging craze of the 1970s, the Easy Rider represented several significant steps forward in running innovation when it was originally released almost a half-century ago.
Global Sport Company PUMA together with Scuderia Ferrari proudly presents the Spring/Summer 2024 collection that ushers in a new era of collaboration, blending sport contours, fast lines, and innovative body-mapped designs. The collection's aesthetic draws inspiration from the dynamics of high-speed racing, seamlessly blending the distinctive style of PUMA with the iconic design elements of Scuderia Ferrari.
"A New Era" encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.
"A New Era" takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.
This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.
Sports brand PUMA will take the stage for a convention-defying experience to kick off New York Fashion Week on February 8th at 8PM at the Park Avenue Armory.
This experience will celebrate the return of the incomparable Mostro sneaker, which originally launched in 1999, and comes from the Italian word ‚monster‘. This mysterious and nostalgic experience will transport attendees to another world for humans and monsters alike.
In New York’s historic Park Avenue Armory, PUMA will transform the space through light, music, projection and experiential elements to rediscover this iconic statement shoe.
Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. The selection of custom and commercial pieces will compliment the star of the show, the Mostro, and be featured from PUMA upcoming SELECT AW24 catalogue. A true hybrid proposition, the looks will highlight PUMA’s position at the intersection of sport and culture.
Heiko Desens, Creative Director for PUMA explains, „With this show we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using this moment to reveal some Mostro design concepts clearly pointing towards the future to build the sneaker archive of tomorrow.“
“The CFDA is delighted to welcome PUMA once again to New York City to stage their show on the eve of New York Fashion Week. PUMA’s collaboration, energy and presence adds to the week’s momentum, and we look forward to their creative prelude and fashion show,” said Steven Kolb, CFDA CEO.
Just like the Mostro itself, this show is intended to stand out as different from the rest.
Creatie and production partners working on this show with PUMA include PRODJECT Agency and Creative Director, David Stamatis. Musical guests and talent will be revealed closer to the date of the show.
PUMA’s brand new Artist Series launches with Barcelona-born Martí Sawe.
PUMA and Martí Sawe partner up for a special collection inspired by Sawe’s love for graffiti doodles and classic streetwear. Sawe is best known for his extravagant paintings that fuse scribbles, virtuoso details, and flat geometric shapes that he mixes together in tangled compositions with vivid hues. The visual impact of Sawe's work reflects a confusing but sincere context, as the artist finds inspiration in any everyday detail. Inspired by these details, Sawe deforms them, repeats them, breaks them, and plays around with mistakes to achieve his own signature abstraction.
The collection comprises a series of graphic T-shirts and Long-sleeve Shirts, adorned with Sawe’s signature doodles, colors, and characters.
PUMA x Martí Sawe is available starting January 6, 2024, from PUMA.com. PUMA flagship stores, and selected PUMA retailers.
About Martí Sawe
Spanish artist and illustrator Martí Sawe draws his inspiration from everywhere and anywhere, be it cartoons, plastic bootleg toys, or WhatsApp stickers. Born in Barcelona and trained at Escola Massana, Sawe eventually became a fixture in the city’s graffiti scene, before co-founding Manson audiovisual studio. Following his first solo exhibition in New York City, Sawe embarked on his career as an artist, going on to show around the world in Brussels, Lyon, Tokyo, Amsterdam, and beyond.
Today, PUMA and Coperni continue to unveil the extent of their partnership, arriving in the form of an all-new footwear design that endeavors to push the limits of innovation.
The future is today, as PUMA and Coperni take footwear design into unexplored new territory while redefining the limits of tech-driven fashion. Inspired by the PUMA football FUTURE boot and high-tech innovation, as well as elements of movement and brutalist architecture, the partnership looks beyond the past and present, and into the future. More than just a concept, the resulting design is a statement of futurism that remains entirely wearable
“We are so proud of this collaboration with PUMA. It is a big milestone for a designer to launch their first sneaker. The 90SQR gathers all our common values: innovation, minimalism, uniqueness. It’s everything we have dreamed of, and we look forward to launching more PUMA x Coperni pieces in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.
The visionary PUMA x Coperni 90SQR is a hybrid creation that is engineered to the specifications of a performance football boot. Defined by its structural look, the cross-pollinated design is firmly planted in two worlds, representing a new frontier of sport and fashion. The 90SQR comes in three colorways - White, Asphalt, and Mad Yellow - each constructed with taped seams over a mesh base. The radical design is a tactile symphony of textiles and details, with Coperni branding on the heels and co-branding on the lace tips.
PUMA and PLEASURES are back together, this time introducing a new take on the classic PUMA Suede.
The PUMA x PLEASURES Suede XL is available starting January 6, 2023, from PUMA.com, PLEASURESNOW.com, PUMA flagship stores, and selected retailers.
Introducing the PUMA Spirex, a distillation of iconic footwear designs from PUMA’s archive.
Re-working cues from Y2K-era running spikes, the Spirex is a technical street-style sneaker inspired by PUMA’s heritage of speed.
The Spirex’s technical upper features an asymmetrical composition, composed of a classic union of materials including fine mesh, nubuck, and suede. One of the shoe’s visual highlights, PUMA’s iconic Formstrip is seamlessly integrated, rendered with a structural wireframe construction adding support to the upper. An accentuated tongue lends the Spirex a fast yet nimble look and feel, while rope laces act to fasten the shoe’s functional trail aesthetic.
Below, the Spirex touches down with a tough and hard-wearing sole unit that is not just utilitarian, but a statement in itself. Underneath, the Spirex is equipped with a dynamic constellation of lugs that lock down grip.
The Spirex makes its debut in two monotone “Prairie Tan” and “Gray Fog” colorways.
The PUMA Spirex is available starting February 12, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.
PUMA celebrates the return of the incomparable Mostro sneaker.
Originally launched in 1999, the Mostro derives its name from the Italian word for monster, which describes its new, experimental look that marked a new aesthetic at the time. A hybrid creation that stands out while fitting in, the Mostro draws inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s.
An iconic and convention-defying silhouette from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Promising maximum flexibility and comfort, the Mostro is an utterly singular design for monsters and humans alike. The 2024 Mostro is constructed with a mesh upper, overlaying PUMA Formstrip in metallic silver, as well as an elastic strap closure and lycra liner.
Captured through the lens of photographer Chris Maggio in New York City, the campaign shows the Mostro through the daily lives of several unique city dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is set for its long-awaited re-entry. Joining the Mostro are a group of defrosted individuals embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Tourist. Just like the Mostro itself, these unexpected and bold characters are intended to stand out as different from the rest.
Groundbreaking in 1999, and a work of art today, the Mostro walks the line between sports and style, and now it's back.
Debuting in a Light Grey and Yellow colorway, the PUMA Mostro will be available at selected retailers worldwide including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, END. Clothing, and WORKSOUT starting January 13, 2024.
PUMA introduces a new chapter in its creative partnership with Swarovski crystals.
An expression of minimalist sportswear, PUMA and Swarovski’s new partnership is created with precision-cut Swarovski crystals, which add sparkle to a range of tailored essentials.
Essential silhouettes are adorned with shimmering, eye-catching details, while PUMA’s leaping cat logo is also depicted in glamorous fashion, cast in an array of colored Swarovski crystals.
The collection is highlighted by a matching track top and track pants, as well as a cropped, oversized T-shirt that comes in three colorways. Select garments come with raw details, including the collection’s headwear and the accompanying PUMA Suede, which is artfully distressed to reveal dazzling Swarovski crystals emerging from within. Allowing the glimmer of Swarovski crystals to lead the collection, the subdued color palette mixes neutral blacks and whites with pops of regal purple.
PUMA with Swarovski crystals is available starting December 7, 2023 from PUMA.com, PUMA flagship locations, and selected retailers.
PUMA revs the throttle for its 75th anniversary, as well as the 15th anniversary of Australian skate and streetwear imprint, Butter Goods, as both brands pick up the creative partnership established in previous seasons.
Focused around a compact capsule of items, this high-octane collection is fuelled by ‘90s dirtbike and BMX racing gear, with details and design elements straight from the track, including flame-emblazoned footwear and checkered-flag apparel.
The collection’s apparel is centered around a rally-inspired long-sleeve jersey featuring playful team logos inspired by professional racing, including “PUMA Pro Racing” and “Butter Equipment.” The accompanying shorts look to the finish line, incorporating a checkered theme with PUMA and Butter Goods logos. A numerical insignia nods to 1948, the year of PUMA’s founding, and 2008, that of Butter Goods.
Continuing the flaming motif that runs through the entire collection, the PUMA Suede is imagined in a tonal black colorway with contrast stitching in white, and flames licking at the shoe’s upper, in the form of a patch that takes over the PUMA Formstrip, while a special co-branded tag appears on the tongue.
The latest limited-edition drop PUMA x Butter Goods is available starting December 16, 2023 from BUTTERGOODS.COM, PUMA.com, PUMA flagship stores, and selected retailers.
Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to PUMA’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation.
The creative imagery shows the garments repeated over and over – reflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again.
Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA's factory partners during a visit to Turkey. During his visit, Andrew witnessed first-hand the impressive progress PUMA has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.
“Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill – before they become something new was super interesting.” Andrew says.
The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.
Andrew says “My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”
This fashion experiment comes as a result of the ongoing collaboration between PUMA and the US based upcycler, who is part of PUMA’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts.
The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s efforts toward achieving “100% of product polyester used, coming from textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy.”
Since the launch of the pilot in 2022, PUMA has produced recycled training jerseys for Manchester City, AC Milan, Olympique de Marseille and Borussia Dortmund. This month, PUMA have announced they’ve scaled up the textile recycling innovation. In 2024 official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials, made from old garments and factory waste rather than only recycled plastic bottles.
PUMA continues the ongoing celebration of the classic Palermo sneaker, this time connecting with partners Palermo FC for a special-edition makeup.
