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Herzogenaurach, November 28th, 2024
EACH PAIR OF NICOLE MCLAUGHLIN’S PUMA SUEDE COLLABORATION IS UTTERLY UNIQUE

PUMA enlists the talents of visionary designer Nicole McLaughlin to rework the iconic Suede.

NICOLE MCLAUGHLIN’S PUMA SUEDE

McLaughlin’s remade and restitched version of the Suede is utterly distinct. The collaboration’s patchwork concept means that each pair is different from the next, down to subtle color variations, handmade touches, and charming asymmetricalities. Inspired by McLaughlin’s playful and function-inspired design ethos, her unique Suede iteration comes with a detachable lace shroud that doubles as a wallet.

McLaughlin’s bricolage interpretation of the classic 1968 silhouette is created with 14% deadstock materials and 57% manufacturing leftovers on the upper, in keeping with the American creative’s eye for upcycled aesthetics and expertise in the world of upcycling.

The PUMA x Nicole McLaughlin Suede is available starting December 3, 2024, from selected PUMA retailers.

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Herzogenaurach, 26 November 2024
PUMA X PLAYMOBIL IS ALL FUN AND GAMES

PUMA gets ready for playtime, teaming up with iconic German brand PLAYMOBIL to bring sports heritage and creative play together. Designed for kids, the imaginative range comprises footwear and apparel with a fresh pastel color scheme, sporty details, and friendly PLAYMOBIL faces. 

PUMA x PLAYMOBIL

An enduring staple of sportswear and style, PUMA’s T7 Track Jacket and Track Pants are interpreted for kids through PLAYMOBIL’s lens, featuring logo play and specially created graphics, accompanied by a Graphic T-Shirt featuring PLAYMOBIL’s signature figures. 

The classic PUMA Suede is also remade, featuring playful accents and PLAYMOBIL motifs throughout the design. The retro PUMA Morphic continues the collaboration, bringing an active touch to the essential collection. 

Out of the toy box and into your closet, PUMA x PLAYMOBIL is an expression of creativity and play. 

PUMA x PLAYMOBIL is available starting November 29, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Herzogenaurach, 19 November 2024
ROSÉ GEARS UP FOR A SPEEDCAT-POWERED ADVENTURE

Powered by the PUMA Speedcat, global K-pop sensation Rosé turns the key on a new adventure.

Speedcat Rose

Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way. 

Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.  

Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Herzogenaurach, 19 November 2024
DUA LIPA TAKES THE PUMA SPEEDCAT ON A ROADTRIP ADVENTURE IN NEW CAMPAIGN

Dua Lipa is getting geared up for the adventure of a lifetime, fueled by the PUMA Speedcat, in a new campaign. 

Speedcat Dua Lipa

The global icon’s journey unfolds as she laces up her Speedcats, chasing endless powerlines toward distant mountains.  

As the sun sets, Dua Lipa takes the wheel in the classic “Red” Speedcat, outfitted in bold all-black PUMA racing-inspired gear. Her adventure becomes a wild, unapologetic race through the vast desert under the night sky, before slowing things down at a classic roadside motel. 

Her Speedcat-fueled adventure reflects a spirit of freedom, unpredictability, and bold exploration, breaking boundaries at every turn. It serves as a powerful symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation. 

Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle
Herzogenaurach, November 15, 2024
THE PUMA MOSTRO GETS CANDY-COLORED MAKEOVER FOR “ECSTASY” PACK

PUMA introduces the latest in a series of ferocious Mostro releases, this time unveiling the Mostro “Ecstasy” pack. 

MOSTRO ECSTASY

Illuminated in two striking candy-hued colorways, the Mostro is depicted in tonal colorways of “Electric Lime” and “Lavender.” The statement color schemes accentuate the Mostro’s bold design, highlighting the silhouette’s textures and details like its studded outsole and mesh upper. 

Introduced 25 years ago in 1999, the Mostro’s name is an Italian word meaning monster, which evokes the shoe’s experimental design that is inspired by the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. A sneaker that fuses the past and present, the low-profile silhouette is defined by its signature spiked sole and utilitarian strap closure. 

A trailblazer in 1999, and a work of art today, the Mostro bridges the gap between sports and style, and now it's back. 

The accompanying campaign completes a three-part Marsielles-based series honoring the unique Mostro, depicting the silhouette next to some of the French port city’s most recognizable vistas. 

The PUMA Mostro “Ecstasy” pack is available starting November 23, 2024, at selected retailers worldwide. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle
Herzogenaurach, 13 November 2024
FUTURE-TECH COMES TO LIFE IN THE LATEST PUMA X COPERNI COLLECTION

PUMA and Coperni return with a full second collection, continuing to decode the intersection of fashion, sportswear, and technology. 

PUMA x COPERNI

Envisioning classic silhouettes through a future-oriented lens, the collection’s streamlined designs comprise interpretations of PUMA’s T7 tracksuit and innovative cut-and-sew garments crafted with performance fabrics. Returning footwear like Coperni’s take on the PUMA Speedcat as well as the hybrid 90SQR come in bold and unmistakable colorways that run through the collection. 

Extending the themes and concepts of the inaugural offerings, the second installment is highlighted by the elegant Asymmetrical Gown and Top, both crafted from CARVICO eco-sustainable techno-fabric, a mainstay of PUMA’s Olympic performance wear. The T7 Jacket and T7 Pants incorporate Coperni’s signature knot design. Adorned with a set of coy cat ears, the collection’s Hoodie presents a unique twist on Coperni’s horned sweatshirt, while a co-branded essential T-shirt completes the collection. 

For accessories, the PUMA x Coperni Bag reinterprets Coperni’s signature Swipe Bag and is boldly adorned with PUMA’s leaping cat logo in silver, which appears as an overstated ornamentation. 

PUMA and Coperni bring back Coperni’s unique interpretation of the Speedcat, as well as the future-looking 90SQR hybrid. A sculpted dress shoe that is engineered to the specifications of a performance football boot, the low-profile 90SQR returns in “Blue Gloss” and “Black” versions. Coperni’s collaborative Speedcat comes overlaid with a structural cage and is rendered in “Black” and “White” options. 

Evoking themes of time and movement, the campaign visually represents stillness and motion, as two protagonists cross paths, as a metaphor for the collaborative ideas shared between PUMA and Coperni. 

PUMA and Coperni’s second collection will be available starting November 13 at Coperni stores and on coperniparis.com, and from November 16, 2024, on PUMA.com and select retailers. 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Herzogenaurach, October 25, 2024
PUMA AND CASPER THE FRIENDLY GHOST INTRODUCE A FRIGHTFULLY FUN SUEDE

PUMA and Casper are coming together for a spooktacular partnership.

Puma x Casper

Designed for gals and ghouls of all ages, this limited-edition collection brings together PUMA’s heritage of iconic sports footwear with everyone’s favorite spirit, Casper the Friendly Ghost. Just in time for Halloween, the partnership centers around a haunted take on the classic PUMA Suede.

Special details make the PUMA x Casper the Friendly Ghost Suede ready for trick-or-treat season. Starting with a ghost-hued Suede covering the upper, the collaboration features glow-in-the-dark accents on the laces, outsole, and upper, in combination with a lenticular tongue label, and an all-over print on the sock liner. The collaboration comes with special slogans throughout, reading “No Such Thing as Ghosts?” and “It’s Getting Freaky In Here.” Finally, custom packaging is included in the form of a Casper-themed shoebox and tissue paper.

The PUMA x Casper the Friendly Ghost Suede will be available just in time for Halloween starting October 25, 2024, at PUMA.com, PUMA flagship stores, and select PUMA retailers.

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, October 28, 2024
PUMA AND SKEPTA UNVEIL TECH-LUXE COLLECTION FEATURING SKOPE FOREVER MID

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear.

PUMA x SKEPTA

This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid-top version of the Skope Forever sneaker.

The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge.

The Pertex Puffer and Pertex Vest offer zipped storage and feature the collection’s exclusive PUMA x Skepta badge. The Knitted Scuba Longsleeve, crafted with advanced 3D-knitting techniques, serves as a technical mid-layer, while the Graphic T-Shirt completes the apparel lineup with a uniform-inspired aesthetic.

Completed with black-out accessories like the PUMA x Skepta Grip Bag as well as the adjustable 5-Panel Cap and Boonie Hat.

Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.

The latest PUMA x Skepta collection drops on November 2, 2024, and will be available on PUMA.co.uk, at the PUMA Store on Carnaby Street and from select PUMA retailers. 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, October 15, 2024
PUMA AND LMC. EXPLORE ENDLESS ROUTES WITH RUNNING-INSPIRED COLLECTION

PUMA and Lost Management Cities come together for a collaborative collection that takes inspiration from the diverse attitudes and style codes of global running clubs from Seoul and around the world.

PUMA x LMC.

Channeling the nocturnal aesthetics and lawlessness of nighttime street racing, the “Endless Routes” collection comprises outerwear and warmup essentials, as well as accessories and footwear. The collaboration follows up on the first PUMA x LMC. GV Special, inspired by the Korean brand’s affinity for classic sportswear. 

Utilizing functional solutions such as Pertex face fabric and Primaloft insulation, the LMC. x PUMA Puffer features a specially created graphic on the chest, which also appears on other items throughout the collection. Channeling graffiti aesthetics, and featuring LMC. x PUMA hand-style tags, the Reversible Jacket is complimented by additional cut-and-sew items like the Reversible Jacket and Woven Pants. 

Core essentials range from the Hoodie and Sweatpants featuring PUMA x LMC. co-branding, as well as a curated selection of tees like the Cat T-Shirt and Graphic T-Shirt with “PUMA Night Running Club” graphic. The Body Bag and 5-Panel Cap also come with custom-created PUMA x LMC. graphics, rounding out the assortment of collaborative gear. 

Lastly, LMC. serves up another take on the PUMA GV Special, which comes with authentic, pre-worn details that evoke vintage aesthetics. Yellowed mesh contrasts against silver hits on the Formstrip, lace stay, and heel. Amping up the silver accents from the GV Special, the accompanying PUMA x LMC. Extos brings a touch of early-2000s running to the collaboration. Both shoes feature logo lockups on the heel and tongue, as well as custom insoles. 

The PUMA x Lost Management Cities collection is available starting October 19, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, October 9, 2024
THE RACE-READY PUMA SPEEDCAT RETURNS IN TWO ARCHIVAL COLORWAYS

The PUMA Speedcat hits the asphalt in two new archive-inspired colorways. 

Speedcat

Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a black rubber sole unit. 

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat as an outsider, challenging the status quo of sneaker culture. Embodying female energy and fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the campaign. 

These latest editions follow up on the original black and red Speedcat colorways that launched in June, nodding to the racewear uniforms of iconic F1 racing teams. 

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most heritage-rich and innovative designs, the Speedcat transcended its roots as a performance racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.

The PUMA Speedcat Archive will be available starting October 12, 2024, on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and select retailers worldwide such as NAKED Copenhagen, Kith, Atmos, END, SNS, and other exclusive accounts. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, September 17, 2024
PUMA’S NEW MOSTRO ARCHIVE PACK IS MONOCHROMATIC SIMPLICITY

PUMA introduces the latest chapter in the legacy of the Mostro with the Archive pack.  

MOSTRO ARCHIVE

Comprising two colorways in “Vapor Gray/Frosted Ivory” and “Black/Strong Gray,” the Archive colorways feature a subtle faded finish, combined with technical ripstop material on the upper. The result is a timeless expression of the hybrid footwear design that nods to the shoe’s heritage in the late ‘90s while retaining a tasteful simplicity. 

A design that bridges the past and present, the low-profile Mostro also comes with defining features including its signature spiked sole and functional strap closure.  

First introduced in 1999, the Mostro’s name is an Italian word meaning monster, which captures the shoe’s experimental look that borrows from the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mostro, marking the convention-defying silhouette’s 25th anniversary. 

Accompanying the visuals for the recent Mostro Perf collection, the Mostro Archive is unveiled against the background of sunny Marseilles. 

The latest PUMA Mostro is available starting September 21, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, and Atmos.  

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, September 12, 2024
PUMA X ROCKET LEAGUE’S HIGH-OCTANE COLLECTION IS MADE TO STUNT

PUMA and Rocket League team up for a calculated collection of football-inspired esports apparel and footwear. 

Rocket League

The game-ready range draws inspiration from in-game designs such as the hexagonal arena and rank badges, featuring energetic graphics and high-density prints. Each piece showcases elevated details, textures, and materials. A carbon-fiber motif throughout the apparel nods to the special paint finish in Rocket League, while the footwear takes cues from the game's iconic cars and teams. With blue and orange colorways, every item lets you choose your side. 

Designed for the arena and for the streets, PUMA x Rocket League is highlighted by pitch-inspired silhouettes like Football Jerseys, as well as the Cellerator Track Jacket and Cellerator Track Pants. Accessories include the Dad Cap featuring PUMA x Rocket League branding on the crown, and the Backpack featuring an asymmetrical colorway.

The collection’s bold footwear draws from PUMA’s storied archive, featuring the RS-X and the PUMA Palermo. Each collaborative sneaker launches with standout details, blue and orange color motifs, and custom Rocket League hang tags. As an added surprise, each shoebox will contain a hidden envelope with a code, giving players access to in-game bonus items featuring designs inspired by the PUMA collection. 

The PUMA x Rocket League collection will be available starting September 13 in the US and globally on September 20, 2024, from PUMA.com, PUMA flagship stores, and select retailers. 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

DOWNLOAD PRESS RELEASE AND IMAGES

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