Created in partnership with Universal Products & Experiences and inspired by the beloved Trolls films from DreamWorks Animation, PUMA x Trolls part two is here just in time for summer. Trolls-tastic joy infuses a collection of streetwear-inspired kids' gear, with footwear, accessories, and graphic apparel inspired by the world of Trolls. The oh-so-sweet collection is filled with details like badges and patches, as well as cheerful colors throughout. 

For boys and girls, cozy basics like tracksuits, T-shirts, and sweats come in a color palette of soft pastels with graphics commemorating fan-favorite Trolls characters like the determined yet cautious Branch, and the village prankster Cloud Guy. Further bringing the world of DreamWorks Animation’s Trolls to life, the collection features a co-branded side bag with Trolls detailing, plus kids' versions of the RS-X, Mayze, Sude, and CA Pro sneakers. Pom-pom accents evoke the characters’ signature hairstyles, while colorways tie back to the small, colorful Trolls themselves.   

PUMA x DreamWorks Animation’s Trolls Part Two is available starting July 12, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Reimagined as a second skin, the Mostro debuts in a new pack of two premium, perforated-leather styles in monochromatic colorways. Mixing white and black color blocking on the upper, the Mostro takes on one of its cleanest color schemes to date.  
The low-profile silhouette comes with defining features including its signature spiked sole and versatile strap closure.  

First introduced in 1999, the Mostro takes its name from the Italian word for monster, which describes the shoe’s new, hybrid look that borrowed inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mosto, marking the convention-defying silhouette’s 25th anniversary.   

This latest chapter in the Mostro depicts the originality and rebellious attitude of the experimental silhouette, with a series of sunbathed visuals captured in vibrant Marseille. 

The latest PUMA Mostro is available starting July 13, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, Atmos and SAiSON. 

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. The Korean-New Zealand K-pop star’s ambassador role will be dedicated to amplifying PUMA’s catalog of iconic silhouettes and supporting the “Rewrite the Classics” program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. 

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.” 

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her very own way. Over the course of the partnership, the K-pop idol will support additional classic franchises in PUMA’s Sportstyle category. 

“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.  

Loved around the world for her rock star persona, Rosé discovered her interest in music at a young age. Learning to play the piano, and later the guitar, brought out a deep passion for singing, and songwriting. Rosé’s debut album ‘R’ arrived in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

Expressed through archival graphics, premium fabrics, and elevated detailing, the collection’s driving concepts create a range that embodies classic varsity sportswear, with highlights that include made-in-Japan footwear. 

Apparel features items like the nostalgic Jet Sleeve Tee, plus the Graphic Tee that features a punk rock-inspired chest logo. Featuring a V-neck cut and ringer-inspired silhouette, the Mesh Practice Top comes with a collegiate-inspired graphic designed by PUMA and Noah, complemented by the matching mesh Lacrosse Shorts. The cut-and-sew Painter Pants in a “Future Pink” colorway features workwear-inspired pockets, while the Super PUMA mascot makes another appearance on the back pocket label. A 6-panel BB Cap with wool shell and archival PUMA logo completes the range.  

For footwear, the made-in-Japan PUMA Suede is rendered in a subtle brown color scheme and features Noah’s equal-arm cross logo and leather liner, as a follow-up to PUMA and Noah’s made-in-Japan Clyde from 2023. Noah also reintroduces the PUMA Star, a re-issue of the PUMA Wimbledon, a professional tennis shoe from the late ‘70s, which was never released in the USA at the time. The 2024 Star features a textile upper with contrasting leather Formstrip, a co-branded tongue label, and Noah’s cross logo once again appearing on the heel.  

The latest from PUMA x Noah is available exclusively from noahny.com and Noah stores starting on June 8, and at selected retailers worldwide.

In January, the collaboration was kicked off with the visionary PUMA x Coperni 90SQR, a sculpted dress shoe that is engineered to the specifications of a performance football boot. Now, both brands introduce a comprehensive vision that fuses fashion with speed, inspired by the uniforms of elite athletes. Simple yet highly purposeful, the drop utilizes pinnacle materials and details, culminating in an innovative statement of style and sports. 

The collection is highlighted by items like the Speedsuit, Bodysuit, Speed Dress, and Tights. Fluid lines and sleek cuts define the dynamic designs, which are fed from Coperni’s love of futurism. The range’s Football Jersey features subtle Coperni and PUMA logos on the chest. Running through the collection, innovative touches like jacquard mesh and tactile heat-transfer accents feature alongside French flag detailing, acknowledging Coperni’s heritage. Tones like white, black, and vibrant yellow build on the color schemes introduced with the first footwear drop. Accessories include a signature Coperni handbag in two sizes: the Medium Bag and Small Bag, both debossed with chrome foil and branded pull tabs. 

PUMA and Coperni also introduce a collaborative version of the Speedcat, a silhouette from the world of F1 racing. The low-profile shoe’s synthetic leather base is overlaid with a structural cage, while 3D-printed logo hits match co-branding on the tongue. Complementing the collection’s apparel, the Speedcat Coperni comes in white and black.  

The visuals for PUMA and Coperni’s inaugural campaign embody themes of time and movement, showing the duality between stillness and motion. Two protagonists start their journey as individuals, forming a symbiosis to illustrate the creative fusion between both brands. 

The PUMA x Coperni collection is available starting May 31, 2024 from Coperni stores, coperniparis.com and June 3 from PUMA.com and selected retailers. 

A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution. In 2024, it’s ready to be remixed and reinterpreted by a new generation. 

After revolutionizing the jogging craze of the 1970s thanks to its innovative shock-absorbing outsole, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.