Herzogenaurach, Germany – September 12, 2020
PUMA AND AC MILAN UNVEIL THE NEW AC MILAN AWAY KIT INSPIRED BY THE MUDEC MUSEUM

Sports company PUMA and AC Milan have today unveiled the new AC Milan Away kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The source of inspiration for the kit is Milan’s famous MUDEC -Museum of Cultures, as PUMA continues to craft kits from culture.

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most incredible architecture. To celebrate the essence and culture of the city, the new Away kit pays homage to the MUDEC museum by integrating the famous MUDEC architectural pattern into the white jersey.

The MUDEC is a museum and exhibition center dedicated to the research and understanding of the cultures of the world. The museum is home to incredible artistry and cultural artifacts from around the world, providing representation of the diverse cultures from each continent.

 

“MUDEC was born with the intention of giving voice, through the exhibition of works from all over the world, to the different cultures that have come into contact with Milan and the Milanese over time. It is a source of pride for us that the museum has been identified and selected by PUMA and Milan, not only as a modern icon of the city in transformation, but also and above all as a reference for constant research and attention to multiculturalism and promotion of diversity as founding values of contemporary living”, said Anna Maria Montaldo, Director of Modern and Contemporary Art Sector of the municipality of Milan.

“Throughout the history of AC Milan our second jersey has always been linked with matches and moments that live long in the memory. This jersey succeeds in maintaining the tradition and pride of our Club and its fans, and combines them with the unique blend of culture, passion and design that make the city of Milan so special”, said Casper Stylsvig, Chief Revenue Officer of AC Milan.

 

 

 

“The city of Milan has always attracted many different cultures and has become the most international city in Italy. For the AC Milan Away kit we wanted to celebrate the cultures that make the city of Milan so unique. The MUDEC Museum of Cultures celebrates international culture, which makes it a great source of inspiration. We used the iconic design from the architecture of this museum to celebrate the diverse cultures from around the world”, said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Away kit is available from September 12th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

 

 

Herzogenaurach, September 25, 2020
DRESS CONSCIOUSLY WITH PUMA AND THE HUNDREDS
Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection is based on the idea of a hopeful future, expressing this message with more sustainable materials, organic cotton, and inspiring labels and graphics.

The PUMA X The Hundreds collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the designs along with clever functionality. Many items are reversable, transformable, and multi-use. Sustainable materials used throughout the collection include recycled rubbers, organic cotton, chrome-free leathers, and recycled meshes for uppers, lining and sock liners. The looks are collegiate inspired with special graphics to highlight the sustainable aspect of the collection. 

The Hundreds continue to put their spin on classic PUMA silhouettes this season, pulling from the PUMA tennis archives for another PUMA X The Hundreds Performer, featuring bold colors and recycled materials on the upper. Design details include a mix of mesh and nylon on the upper with neoprene and synthetic overlays, a color blocked outsole, and an extra set of blue laces. Further footwear in the collection includes styles like the Future Rider and RS-2K.

With a fold down collar, full-zip closure, cuffs with an adjustable fit, and multiple pockets, the PUMA X The Hundreds Chore Jacket is made for personal comfort. The jacket comes in both black and tan and is made with recycled polyester. The PUMA X The Hundreds Chino Pants match the jacket in a recycled polyester and include belt loops for additional comfort. The PUMA X The Hundreds Reversible Hoodie and PUMA X The Hundreds Reversible Shorts are made with organic cotton and offer the chance for customization with a different print on each side. 

Cut down on plastic bags with the PUMA X The Hundreds Convertible Bag, which transforms from a shopper into a crossbody bag. The shopper includes “For the World” printed across the side with webbing carry handles.  The crossbody style has two large zip pockets on front made with organic cotton fabric and includes a detachable and adjustable webbing shoulder strap.  The super lightweight packable PUMA X The Hundreds Cap can be folded and stored away into an integrated pouch and is made of recycled polyester.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. PUMA and The Hundreds aim to transform the way we live and think in order to work towards creating a better world through this drop.

Outfit your look with the world in mind. Grab the latest from PUMA X The Hundreds when it launches on September 26th.

 

HERZOGENAURACH, GERMANY, 08 OCTOBER, 2020
LIMITED EDITION PUMA SUEDE SEEDED TO CELEBRATE TOMMIE SMITH’S LEGACY
Sports company PUMA has recently seeded a limited edition of the iconic Suede silhouette to their brand ambassadors, athletes, and key partners – created to commemorate Tommie Smith’s legacy and his fight towards universal equality. 

The Suede was first worn during the 1968 Summer Olympics, Tommie had his shoes next to him on the podium as he rose his fist, standing up for justice and equality – considered as one of the most iconic and symbolic moments in sporting history. From that day forward, the PUMA Suede became an icon; a shoe made to last for all time.

This year PUMA moves to a new focus and rebirth of the Suede, kicked off with a limited seeding of premium Suedes in honor of the continued legacy of both Tommie and the shoe. Only 307 numbered pairs were created for this exclusive seeding, an homage to Tommie’s number during the Olympics. Each pair includes a certificate of authenticity signed by Tommie Smith with the pair number on both the shoe and certificate. These pairs were made in Italy with the finest premium leathers, materials made to last a lifetime.

"One of the first shoes I wore was the PUMA Suede, I just liked it,” reminisced Tommie Smith on his partnership with the German sports brand. “To me, the historic chapter of the PUMA shoe was the personality of the people that wore it and the notoriety that it brought to me by helping my family out, and now, I'm part of that family – that's why I put it on a high mark."

“I've been with PUMA for over 50 years, because I view that company as a family, and not someone who gave me shoes to run. And the shoes that I ran in you saw on the victory stand, and that was a social positive for me, to run for something that would grow later on in a way that I could help others as PUMA helped me move through that particular difficult time.”

In an interview with Tommie Smith he discusses the meaning behind his symbolic stand, and how a silhouette, like the PUMA Suede, can come to represent more than just a shoe. This is the first in a series of episodes which highlight trailblazers who have made an impact in society and culture. The upcoming episodes will continue to celebrate the decades of cultural heritage forged by the Suede, featuring an exclusive conversation with Walter “Clyde” Frazier.

The PUMA Suede has been an intrinsic part of history, and it will continue to be for all time. Always available on PUMA.com, PUMA stores, and retailers worldwide.

Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
Herzogenaurach, germany, 13 october, 2020
PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST
Sports company PUMA has made a bold and colorful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. 

The RS-Fast is made for the next generation of sneaker lovers, those who are not afraid of daring styling ideas and colorful garments. The RS-Fast’s design features bold branding and highly visible graphics. 

The RS family of sneakers has its roots in the 1980s, when PUMA launched its first shoes with “Running System” cushioning technology. In recent years, PUMA has reinvented this style, though the signature RS elements, such as a bulky silhouette, remain highly recognizable in all RS models.
 
For the RS-Fast, PUMA moved a minimized formstrip to the midsole, while the company’s leaping cat logo was added directly to the side. This drop features athletic colorways and features mesh and textile uppers with suede and synthetic overlays, updated midsole pods, and a new TPU heel.

Run and grab your pair when the RS-Fast drops on PUMA.com, PUMA stores and select retailers on October 14th.

 

Herzogenaurach, Germany, october 28, 2020
SCRAM! THE PUMA AND KIDSUPER CARTOON YOU WON’T WANT TO MISS 
Global sports brand PUMA and creative artist collective KidSuper Studios have recently launched a streetwear collaboration inspired by PUMA’s football heritage and Colm’s love for the game. To support the release, both brands have partnered to create an animated series called ‘SCRAM!’, which highlights all of the different styles from the collection. 

‘SCRAM!’ will drop in a 30-minute uninterrupted pilot on October 28th on KidSuper’s YouTube page. Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega; the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.  

   

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC.  

 

The PUMA x KidSuper Collection is available on PUMA.com, select PUMA stores and retailers worldwide. 

Kid Super x PUMA
Herzogenaurach, germany, november 02, 2020
PUMA’S MOST ICONIC SHOE IS MADE FOR ALL TIME

Sports company PUMA is reissuing its most iconic shoe:

The Suede. It made its debut in 1968 and has been changing the footwear game ever since.

This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to
remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and
culture.

From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s,
to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.

PUMA has planned a series of new releases to support the relaunch of this classic style. The
Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip
on the side, and a woven label with PUMA branding on tongue.

Be on the lookout for the shoe that’s made to last for all time when the Suede Classic XXI drops
on November 4th on PUMA.com, PUMA stores, and select retailers. Additional colorways and
collaborations will be released worldwide during 2021.

Herzogenaurach, germany, ocotber 30, 2020
READY FOR ANY WEATHER: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and technical and

performance brand Helly Hansen have partnered together for a third collection inspired by the

arctic patrol, where the technical aspect of clothing becomes essential. This unisex collection

features winterized footwear, apparel and accessories.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and
workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure
the planet’s harshest environments, so adventurers can continue to explore, search, and discover
no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from
cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a
futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. Key
pieces include:

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

Puma

PUMA X HELLY HANSEN TECH WINTER JACKET

  • Reflective rubber collaboration graphic print on front
  • StormCELL technology to keep dry and comfortable
  • High collar with water repellent, 2-way full zip closure
  • Water repellent reverse coil zip pockets on chest
  • Flap pockets with reflective piping details and mesh insert on front
  • Reflective hood that packs away in pocket at collar for a versatile look
  • Packable facemask for better protection against cold weather conditions
Puma

PUMA X HELLY HANSEN BACKPACK

  • Two-way zip opening into main compartment
  • Shoe compartment with mesh insert for ventilation
  • Adjustable and air mesh padded shoulder straps
  • Padded back panel with air mesh detail
  • Collaboration logo on front panel
  • Sternum strap with whistle
PUMA

NITEFOX BOOT X HELLY HANSEN

  • Silhouette has trail inspiration mixed with current street fashion trends
  • Techy feel with details like reflectivity, textured nylon and neon color pops
  • Upper made of nylon and neoprene with matte rubberized texture overlays
  • Buckle closure on the heel
  • Rubber outsole
Puma

OSLO-CITY X HELLY HANSEN

  • Progressive take on a classic silhouette
  • Leather and suede overlays
  • Reflective details
  • Molded rubber toe cap
Puma

PUMA X HELLY HANSEN POLAR FLEECE LS TOP

  • Collaboration reflective badge on front
  • Hood with reflective fabric overlay and drawcords for an adjustable fit
  • Side panels with reflective piping
  • Welt pockets on front for storage solutions
  • Elasticated binding at cuff
  • Reflective drawstring channel and bungee cords at hem

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

teaser
Herzogenaurach, germany, november 04, 2020
PUMA AND MR.DOODLE DEBUT NEW WINTER READY COLLECTION
Global sports company PUMA and artist Mr. Doodle have partnered once again to release a winter collection of apparel and footwear featuring Mr.Doodle's playful, signature designs. The doodled characters continue to discover the world of sports in this new unisex line, featuring a dark palette and clashing camo doodles with a focus on winterized items. 

Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and
doodling at an early age – it has since evolved into not only a successful career, but an entirely
new universe dubbed DoodleWorld.
Add a doodle to your look when the PUMA x Mr.Doodle collection drops on November 5th on
PUMA.com, PUMA Stores and selected retailers globally. 

Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, germany, november 10, 2020
KARSTEN WARHOLM SHOWCASES HIS FAVORITE PIECES FROM THE NEW PUMA X HELLY HANSEN COLLECTION
Global sports brand PUMA and technical and performance brand Helly Hansen have partnered together for a third collection inspired by the arctic patrol, where the technical aspect of clothing becomes essential. Fellow Norwegian and PUMA athlete Karsten Warholm shows us his favorite pieces from this winterized collection.

“My favorite piece from the new PUMA x Helly Hansen drop is most certainly the jacket – it’s perfectly crafted to keep you warm. Trust me, I’m from Norway! The construction is just sublime, and all of the details are created for the toughest weather,” mentioned Warholm.

Karsten Warholm, current 400m hurdles World Champion, sports the PUMA x Helly Hansen Tech Winter Jacket, the perfect piece for a Nordic winter. The jacket is made for warmth and comfort with StormCELL technology to keep dry and comfortable, a high collar with a water repellent, 2-way full zip closure, and a packable facemask for better protection against cold weather conditions. The technical details of the jacket add convenience with flap pockets with reflective piping details and a mesh insert on front, a reflective hood that packs away into a pocket at the collar, an inside zip pocket with a loop for headphones and mesh pocket for storage solutions. The jacket is paired with PUMA’s own tie to the Nordics, the Oslo-City x Helly Hansen. A progressive take on a classic silhouette, the shoe features suede and leather overlays, reflective details, and a molded rubber toe cap, making it the perfect shoe for style and winter protection.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers can continue to explore, search, and discover no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. This unisex collection features winterized footwear, apparel and accessories.


Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when it drops on October 30th on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers globally. 

 

Herzogenaurach, germany, november 11, 2020
WINNIE HARLOW’S FAVORITE GO-TO PUMA TRAINING LOOK
Winnie Harlow sports PUMA’s all new Forever Luxe performance apparel line. This elevated crossover between fitness and fashion is created with premium, technical styles delivering the best-in class look and feel. The pack includes a bra, tights, tank, pullover sweat, and a hooded jacket in a sophisticated color palette.

Forever Luxe is a performance line created by PUMA, it is made of premium fabrics that can keep up with your workouts and, at the same time, make you look extraordinary. This is one of Winnie Harlow’s go-to looks, “I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day,” she noted.

Product highlights include a comfortable, high waist tight with a body contouring, textured print, and a long line, mid impact bra hook up. The pullover sweat is the perfect touch of sophistication and tech for lounging around or recovering after a workout. The dark grey designs are highlighted with a vibrant palette featuring fizzy yellow, bright berry, and night rose colorway.

Winnie Harlow’s favorite training pieces from PUMA include the Forever Luxe pack, get yours on PUMA.com, PUMA Stores, and select retailers worldwide.

Subscribe to Sportstyle