This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

Romero Britto is the founder of the Happy Art Movement. He has created an aesthetic all his own, shaped by love, hope, and happiness. The debut of PUMA x BRITTO® reflects this optimistic view of the world, with vibrant colors and bold patterns.

“PUMA and BRITTO® share in common the goal of bringing to the world fun, happiness and love,” says Dr. Lucas Vidal, global CEO of the BRITTO® and Romero Britto Fine Art brands. “Collectively the two brands have blended Romero’s iconic Happy Art with PUMA’s innovative and cool designs to create incredible consumer products that will soon be enjoyed by the whole world. As Romero Britto always says, art is too important not to share.”

The PUMA x BRITTO® collection brings the art of streetwear to sweatshirts, tees, sweatpants, and footwear. The designs take inspiration from the artist’s dynamic graphics and vibrant colors to create a ‘90s inspired collection, featuring accents of purple and orange in a bright and happy display. Campaign images were shot in Miami at the boardwalk and in Britto’s studio. Romero Britto himself makes an appearance in a few of the shots, wearing the collection’s bright take on the Wild Rider.

"It has been an incredible and exciting journey to work and collaborate with one of the most prestigious and fun global brands of modern times,” says Romero Britto.

PUMA spent a day with its brand ambassador and face of the Mirage franchise, DJ Snake. Arriving on his private jet, following him to the studio where he records, and lastly on stage, he is seen wearing the newest Mirage Sport Remix. I

ts fusion of street and classic sport, with design inspiration from DJ culture and electronic music performances is clearly shown on the Mirage silhouette. The main colorway comes in black, grey and primary colors, which are directly influenced by the lights of EDM shows. DJ Snake perfectly styles them to be worn throughout the day, and for any occasion.

“I’m excited to go back on stage this summer, I’ve missed playing in front of people and feeling the amazing vibe of live concerts,” says DJ Snake. “Can’t wait to do this and rock my new Mirage trainers while doing so.”

PUMA’s Mirage franchise is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Put on a show with Mirage Sport and get yours starting July 28th at JD. Be on the lookout for Exclusive Colorways throughout the rest of 2021. 

The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a cultural moment where across professional sportswear, vibrancy, personality and authenticity won out over clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era.

The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating in, full of bold colors, baggy cuts and technical fabrics and finishes. The designs take influence from the past but reinterpret them in a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s inspired, multi-colored palette.

“When the opportunity to work with PUMA came about, we were so excited to work with a brand with such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the design process is the discovery both for us as the people designing but also in the finished product for customer.”

Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. The sneaker comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue, and suede detailing. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to create a line constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. This season, silhouettes feature neutral and minimalistic options as well as pieces with bright pops of color and graffiti-inspired graphics for a truly unique, urban look.

RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.

“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.

The inspiration for the race suits comes from the traditional outfits, Mexican Mariachi musicians wear during their performances. The special edition race gear features decorations on the side and around the chest pocket, reminiscent of the remarkable look which has been typical of Mariachi bands since the 18th century. A typical red tie and ribbon around the hips complete Max and “Checo’s” race attire design.

The race suit comes in Night Sky Blue, with decorations and logos popping out in white.

Utopia is for everyone. It is for everything. It is unique to you while accessible and open to the masses. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality.

Following the release of the Soccerbible Summer 21 magazine under the concept of ‘Utopia’, PUMA and Soccerbible teamed with ACID FC to create something tangible that brings together cultural influences from football, fashion, art, design and music to launch a collection based on creativity, free-thinking and accessibility.

The goal of the collection is to be understandable yet inspiring in the way it conveys the message ‘you do you’. An expression of being unapologetically unique and different. Football is for all, and everyone has their own concept of Utopia.

The collection combines the best of PUMA’s core football performance apparel married with innovative sport styles to create something new and progressive. Whilst football is a tribal game there is a universal understanding and appreciation when sport mixes with subcultures. Whether that’s music, art, fashion or design, when the locality of football is taken out of the equation everyone is invited to fall in love with a club. That is the continued philosophy behind FC Planet Utopia. It is a football club with no fixed abode. It is wherever you want it to be, it is wherever you imagine it to live, and it is wherever you want to take it.