Herzogenaurach, Germany; December 3rd, 2021
HITS FROM THE ARCHIVE: PUMA RELEASES THE NEVERWORN CAPSULE
Global sports brand PUMA is releasing The NeverWorn capsule, taking old-school favorites and bringing them back for the collectors of today and tomorrow.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

 

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Two iconic silhouettes from the PUMA Archive are making a comeback just in time for this new line - the Blaze of Glory and Slipstream Lo. These classic footwear styles are infused with fresh design inspiration, yet keep an old school feel with details like a faded sole and hang tags that give reference to an archive, looking as if the product had been cataloged and on the shelves for years. A range of additional footwear like the classic Suede and more niche styles like Space Lab will accompany in similar designs. For the apparel, key players from PUMA’s sporting history, like the T7 tracksuit, take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims.

The NeverWorn capsule will come out in two releases – the first in December and the second in mid-February 2022. The first release drops on PUMA.com, PUMA stores and select retailers on December 4th.

Herzogenaurach, Germany, November 13th, 2021
BRAVE THE ELEMENTS: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and leading technical outdoor brand Helly Hansen have partnered together to create a new winter performance collection featuring lifestyle and running apparel and footwear.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

VOYAGE NITRO HELLY HANSEN

PUMA’s not just for the streets. Meet the VOYAGE NITRO Helly Hansen, a trail running shoe made with advanced NITRO FOAM and durable PUMAGRIP ATR rubber. This pair gives you superior responsiveness, cushioning, and traction that won’t shy away from rough terrain or a bad forecast. This shoe is made with OPTIFIT technology that wraps the foot for a secure fit on uneven terrain, and an innovative upper material that is breathable yet insulated. Feel free to venture off—Voyage will shrug off dirt and debris and drain any water you collect along the way.

VELOCITY NITRO HELLY HANSEN 

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

  • NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
  • PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
  • REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
PUMA X HELLY HANSEN ¼ ZIP RUN
  • TOP DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
  • WARMTH: Thumb holes and optional mittens for cold running comfort.
PUMA X HELLY HANSEN RUN BRA
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • SUPPORT: High-impact support offers an easy, lightweight feel.#
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
PUMA X HELLY HANSEN RUN TIGHT
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. MOVEMENT: Waistband-zip pocket offers a secure storage solution on the move.
PUMA X HELLY HANSEN RUN JACKET
  • DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
  • MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
  • PROTECTION: Water repellant fabric for protection against the elements.
  • FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.
PUMA X HELLY HANSEN RUN LS
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. WARM: Thumb holes, optional mittens, and wool blend fabric for cold running comfort.
     
PUMA X HELLY HANSEN WOVEN SHORT
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
  • MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.
PUMA X HELLY HANSEN RVRSBL RUN VEST
  • WARM: windCELL fabric technology keeps you warm in windy conditions.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
  • MOVEMENT: Front-zip pocket offers secure storage solution on the move.

Prepare yourself to brave winter running with the PUMA x HELLY HANSEN collection when it drops on November 13th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN stores and selected retailers.

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Herzogenaurach, Germany, December 8th, 2021
‘FLUTUR’: THE NEW CAPSULE BY PUMA AND DUA LIPA IS COMING SOON

PUMA and global pop superstar, Dua Lipa continue to thrill fans, announcing their first product collaboration – a limited-release capsule called “Flutur”. Dropping on Saturday, December 18th, this 90’s inspired, four-piece capsule of both apparel and footwear is a tease of what’s to come in 2022, when a full collection is released.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

 

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

 

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

 

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

The PUMA x Dua Lipa ‘Flutur’ capsule will be released globally next Saturday, December 18th on PUMA.com. Be on the look out for details about Dua Lipa’s upcoming collection dropping in 2022.

herzogenaurach, germany, january 6, 2020
PUMA and Randomevent team up for daring streetwear collection
Sports company PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with graphics in unexpected places and rich colors.

Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.

The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.

 

On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.

The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.

 

herzogenaurach, germany, january 2, 2020
Puma and Paul Stanley rock on with new collection
Sports company PUMA has teamed up with rock and roll legend Paul Stanley of KISS, to create a collection of footwear, apparel and accessories with eye-catching animal prints and glam rock inspired details.

Known for his theatrical style and iconic songwriting, Paul Stanley dominated the hard rock and glam scene during the ‘70s and ‘80s. Joining PUMA for a second time, Stanley worked closely with the design team to add his unique touch and heart to the PUMA x Paul Stanley collection, which features some of PUMA’s favorites, decked out in Stanley’s signature stars as well as shiny hits of silver and gold.

The Ralph Sampson Mid x Paul Stanley showcases a faux fur upper and printed suede on the side, rounded up with metallic Velcro straps across the forefoot and metal studs across the Formstrip. The collection also includes Stanley’s interpretation of the GV Special that comes in two different upper options, one done with a metallic leather mix and leopard-printed midsole, and the other with a mix of leather and faux fur overlays as well as a zebra-printed midsole.

 

On the apparel side, black or white tees with tattoo or cat graphics on the front add a bit of glam to your everyday outfit, while the black PS Spezial Track Suit with violet details and the PS LS Crew with zebra-printed elbow patches and star decoration on the round neck are ideal for cooler days.

The capsule collection also includes the PUMA x Paul Stanley Waist Bag in black, with an all over leopard print on the top panel and various zip pockets with a vintage-inspired zip closure.

Cop the PUMA x Paul Stanley collection and glam on. The collection will be available globally on January 16 at PUMA.com, PUMA stores and selected retailers worldwide.

 

herzogenaurach, germany, january 10,2020
puma levels up with the Rs-X³ super

Sports company PUMA is never one to shy away from pushing the envelope, and the new RS-X³ Super is proof positive

PUMA is rebooting its RS design for 2020: dialing it up to the third power by stripping down the silhouette and building it up with stronger material mixes. With bold colors and details, the RS-X³ Super is an order of magnitude beyond its forerunner.

Worn by the American rapper Gunna, this version is inspired by the vibrant hues found in old school video games, a perfect complement for a creative and unconventional style.

PUMA’s RS-X³ Super drops on PUMA.com, in PUMA stores and selected retailers on January 23.

 

herzogenaurach, germany, january 20, 2020
Rise up with PUMA and Cara Delevingne
Sports brand PUMA is ready to Rise, presenting a fashionable new sneaker for women. Worn by PUMA ambassador Cara Delevingne, the all new PUMA Rise blends PUMA’s RS running technology with a dash of catwalk style

The PUMA Rise is made for dynamic women, who walk onwards and upwards to reach their goals. Featuring PUMA’s RS technology for high rebound, the Rise creates the feeling of walking on clouds through its oh-so-comfortable construction and soft, opulent lines.

Crafted from a sheer textile upper with a mix of suede and leather overlays, the premium materials of the Rise make it a true power shoe.

PUMA’s new Rise arrives globally on January 30 at PUMA.com, PUMA stores and selected retailers.

 

herzogenaurach, germany, january 30, 2020
PUMA’S NEW SNEAKER DEVA TAKES STREETSTYLE TO NEW HEIGHTS
Sports brand PUMA is taking streetstyle to new heights, literally, by introducing the Deva, a new streetwear sneaker with a raised platform, for those who do not step out subtly but kick down the door.

Worn by PUMA ambassador Cara Delevingne, the all new PUMA Deva plays with height through its stylishly stacked midsole and luxe material mix to create a disruptive new look. While the upper celebrates PUMA’s classic sneaker design, the sole is placed on a chunky raised platform. With a rubber outsole for traction and grip as well as its wavy platform midsole in white, PUMA’s Deva is crafted from a black silky smooth suede upper and showcases the Formstrip in contrasting white.

 

Take your style to new heights with the new PUMA Deva, dropping globally on PUMA.com, at PUMA stores and selected retailers on February 1. Also watch out for more upcoming bold color combos.

 

Herzogenaurach, Germany, February 7, 2020
FOREVER FASTER: PUMA x SONIC BREAK THE SOUND BARRIER AGAIN
PUMA, the world’s fastest sports brand, and Sonic, the world’s fastest hedgehog, are once again joining forces ahead of the release of the blockbuster movie “Sonic the Hedgehog™”. SEGA®’s famous blue video game character will be featured in a new collection, which plays with the designs and graphics that appear in the game and the movie. 

Blending Sonic’s playfulness with PUMA’s sportstyle design, the PUMA x SONIC collection consists of the RS-X³ SONIC sneaker in two new colorways with a semi-transparent white or black grid look, bright color pops and gold accents, available in adult and kids sizes. The collection is supplemented with the PUMA x SONIC hoodie in bright blue or sleek black, and the PUMA x SONIC tees with graphics on the front and back as well as a tee with AOP print. Completing this PUMA x SONIC drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe. 

 

Disrupting the speed of sound with style, the PUMA x SONIC collection hits the shelves globally on PUMA.com, at PUMA stores and selected retailers on February 7, while the kids’ collection arrives on February 15.

 

hERZOGENAURACH, Germany, February 7, 2020
Track and field meets mountain and sea
PUMA X HELLY HANSEN PRESENTS 90´S APPRECIATION COLLECTION

Through daring designs, HELLY HANSEN’s technical and protective outerwear left its mark on 1990’s hip-hop culture and streetwear. Continuing to celebrate vibrant 90’s street culture, the second PUMA x HELLY HANSEN collection once again pays tribute to the heritage of both PUMA and HELLY HANSEN through materials, color combos and graphics while incorporating a fresh twist of technical details and modern elements.

 

 

Commemorating 1990’s streetwear, the PUMA x HELLY HANSEN collection drops globally on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers on February 8.

Herzogenaurach, Germany, February 19, 2020
Play On: Future and Style Rider get a futro mashup
Sports brand PUMA is giving the iconic FAST RIDER running-inspired shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh, the new FUTURE RIDER Play On and STYLE RIDER Play On fuse futuristic and retro designs through vibrant futro color combos and nostalgic style nods.

First up is the FUTURE RIDER Play On, available for adults and kids. The sneaker shows off a sleek white midsole and Formstrip as well as black suede overlays and drops in a vibrant blue color paired with red and neon green or juxtaposed with bold 80s color splashes like neon green, pink, orange and violet. The FUTURE RIDER Play On also references the past with a corrugated outsole inspired by the original FAST RIDER’s Federbein conical studs, in addition to a TPU heel stabilizer for added balance.

 

The STYLE RIDER Play On carries a bit more flash, featuring a nylon upper and suede overlays in bright and black. The shoe boasts a striking midsole in vibrant red and white, plus new shock-absorbing RIDERFOAM for high rebound. This is all topped off with a retro-inspired corrugated outsole and the white Formstrip.

Both the FUTURE RIDER Play On and STYLE RIDER Play On dropping worldwide on PUMA.com, as well as in PUMA stores and selected retailers on February 22.

 

Herzogenaurach, germany, March 3rd, 2020
PUMA´S debut collection with charlotte olympia is a knockout!
A capsule collection inspired by boxing and old school glamour.

Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

Known for creating luxurious and playful designs, London-based designer Charlotte Olympia Dellal founded her eponymous brand in 2008 and is recognized for its meticulous attention to detail, arresting use of color and whimsical designs.

The PUMA x Charlotte Olympia collection showcases the brand’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic streetwear styles, resulting in glamorous and playful looks with a sporty twist.

 

The PUMA x Charlotte Olympia Rise sneaker shows off a flashy palette with a sequined heel overlay and a pale pink midsole finished with a metallic TPU back piece. The mesh upper features black patent leather overlays and red zig-zag stitching. Variations of the PUMA Love, Leadcat, Deva and Cali Sport also take on glitzy accents, with glitter heels, a sequined Formstrip, collar fringing, and a gold laser-cut leopard print graphic among other standout details.

For apparel, the velour PUMA x Charlotte Olympia TFS AOP Track Jacket has a luxurious feel in leopard print and the PUMA x Charlotte Olympia AOP Shorts are marked by fringe details on the hem. A PUMA x Charlotte Olympia Crop Top even boasts a spider-web-inspired back construction, with other parts of the extensive collection presenting feminine takes on crew sweatshirts, fitted midi dresses, tees, track pants and tights.

 

The accessories line is equally alluring, brandishing a PUMA x Charlotte Olympia tasseled Bum Bag and a two-in-one Shopper. These are complemented with a PUMA x Charlotte Olympia reversible Bucket Hat, a cap and a visor all in tonal animal print.

Pounce out of the ring and onto the red carpet with the bold and glamorous PUMA x Charlotte Olympia collection, premiering on PUMA.com, in PUMA stores and selected retailers on March 6th.

 

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