Herzogenaurach, Germany, December 13, 2022
PUMA’S NEW SNEAKER PACK IS INSPIRED BY THRIFT SHOP FASHION

Dua Lipa is featured in both the Mayze and Slipstream from the Thrifted Pack for the global campaign

Meet the Thrifted Pack – PUMA’s newest drop is inspired by thrift shop fashion, these footwear styles feature light cracked leathers, premium materials, and yellow midsoles for a faded, vintage feel.

A variety of everyone’s favorite styles are included in this pack – ranging from classics brought back from PUMA’s archive to some of their most recent releases in the last couple of years, these include Mayze, Mayze Stack, Slipstream, Slipstream Hi, RS-X, RS-X Hento, Teveris Nitro, Suede Mayu, Cali Dream, and Orkid.

 

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Dua Lipa is seen wearing the Mayze, as well as the Slipstream from the Thrifted pack. This pack was created to offer you a range of possibilities to build your most perfect vintage look or just pair it with your favorite outfits.

 

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Dua Lipa is seen wearing the Mayze, as well as the Slipstream from the Thrifted pack. This pack was created to offer you a range of possibilities to build your most perfect vintage look or just pair it with your favorite outfits.

 

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puma

 

The PUMA Thrifted Pack will be available starting December 16th with a retail price ranging from 110 to 120 Euros from PUMA.com, PUMA stores, and selected retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
Keep Warm and Stay Blue with The Manchester City Winter Pack

Global sports company PUMA and Manchester City have today launched the Winter Pack full of ice-cold style to keep you warm during the blue winter months. Don’t let anything stand between you and your team – especially not the weather.

The new capsule collection features an oversized Manchester City winter jersey, reversible half-zip jacket, and RE:Fill padded jacket, so you can keep warm and singing the blues all year round, no matter where or when City play.

 

The oversized winter jersey features dryCELL performance technology designed to wick moisture from the body and keep you free of sweat and is made with at least 50% recycled material. The half-zip reversible jacket includes ULTRAWEAVE, ultra-light, 4-way stretch fabric engineered to reduce weight and friction.

 

The jacket also includes warmCELL breathable warm weather technology designed to trap heat close to your body and keep you warm. The jacket is made with at least 50% recycled material as a step toward a better future.

 

Stay warm and keep blue with the Manchester City Winter Pack available from December 21st at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
PUMA Launches First Collaboration with Memphis Depay Clothing’s Blind and Deaf To The World Label

PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

 

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

 

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.

About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.

PUMA
Herzogenaurach, germany, january 07, 2021
ATHLETE CERTIFIED STRENGTH: PUMA’S ALL-NEW FUSE TRAINER
With the fittest athletes in mind, global sports brand PUMA has completely reconfigured the industry’s basic cross-training shoe, the result is the all-new FUSE strength trainer. Renovated with equal parts function and finesse, designed to reconstruct your muscles and mentality, worn by seven-time Formula 1 World Champion Lewis Hamilton.

FUSE was built in partnership with PUMA’s athletes, a community that has shared their training insights to engineer a shoe made to withstand the toughest workouts. With a 4mm drop and a wide toe box, the FUSE gives you a stable stance while the internal midsole provides shock absorption. To kick it up a notch, durable PUMAGRIP provides all-purpose traction while a TPU heel clip offers a boost of support. It’s a shoe that doesn’t shy away from any workout. It shows off.

Key details:

HERZOGENAURACH; GERMANY; JANUARY 07, 2021
PUMA’S PROVOKE XT WORN BY DANNA PAOLA
One of PUMA’s most dynamic shoes is certainly Provoke XT. This women’s training silhouette designed to challenge standards of conventional athletic design was constructed for optimum performance on the inside while offering a head-turning style on the outside.

Provoke XT was created for women who aren’t afraid to take risks, that’s why it made sense to have Mexican singer, actress and PUMA’s brand ambassador Danna Paola be the face of this bold silhouette. It features an aggressive geometric midsole, a TPU jewel piece in the midfoot and heel for stylish support, a secure fit to support during your workouts, and an eye-catching monochromatic look.

Danna Paola shared her thoughts on Provoke during her last shoot with PUMA. “Provoke XT gives me confidence in myself; I feel empowered when I wear them. One of the most important things is that they are very comfortable, as I can wear them throughout the day, from my rehearsals to the gym and at home. They offer the best of two worlds – performance and style, which makes it a perfect match for me.”

The key benefits of this instant head-turner are:

  • STABILITY: TPU midfoot piece adds control during gym workouts.
  •  COMFORT: PROFOAM midsole provides instant, lightweight cushioning.
  • GRIP: zoned outsole offers maximum traction and durability during training movements.

Recreate Danna’s look when Provoke XT drops globally on January 7th on PUMA.com, PUMA Stores, and selected retailers worldwide.

Herzogenaurach, Germany, January 13, 2021
PUMA AND PEANUTS BRING AN EXCITING NEW COLLECTION TO LIFE
Sports company PUMA teams up with Peanuts for a new line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The two iconic brands come together to create a fun collection revolving around sport and the Peanuts gang.

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. After 70 years and nearly 18,000 comic strips, the Peanuts gang remains a staple in pop culture and still has hearts captured around the globe. Much like Snoopy himself, the PUMA X PEANUTS collaboration is full of character and imagination. It brings with it a sense of nostalgia that could only be achieved by the Peanuts gang.

Classic PUMA styles are adorned with members of the Peanuts gang and scenes from basketball for the adult items in this collection. Charlie Brown, Snoopy, and Woodstock make an appearance on most styles, while Lucy, Linus, and Sally also appear on items like the Women’s Crew Neck and Women's and Men's Tees. The clothing in the collection offers comfy, classic PUMA styles for both men and women in a range of tees, hoodies, and sweatpants. The footwear includes the Future Rider and a basketball classic, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack. 

The kid's Peanuts collection encompasses the characters playing a wider range of sports, including baseball, soccer and more. In a variety of items for girls and boys, the collection includes items such as hats, backpacks, and classic T7 track suits. Key footwear like the Mirage Mox and Ralph Sampson are available in Junior, Preschool, and Infant sizing.

The PUMA x Peanuts collection drops on PUMA.com, PUMA stores and select retailers on January 15th.

Herzogenaurach, germany, jANUARY 14, 2021
THE ART OF THE PROCESS: NEW COLLECTION FROM PUMA AND MICHAEL LAU

Sports company PUMA and Hong Kong based artist Michael Lau are partnering together again for his first full collection of footwear, apparel and accessories, inspired by the creation of a product for a “SAMPLE” collection.

Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”. The inspiration behind the PUMA X MICHAEL LAU collection, “SAMPLE,” documents the mental journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael’s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.

“Please enjoy and make fun out of the process of trial and error,” says Lau. “It may surprise you!” Michael hopes to remind everyone that sometimes mistakes will bring joy. According to his creative experience and understanding, when creating an item, no matter if it’s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician’s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such “errors” from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection. 

Collection pieces feature hand-drawn pencil graphics, graph paper textures, and other playful design references, resulting in products with a hand-made inspired look and feel. Prints and details play around the idea of a "work in progress" collection, while graphics inspired by Lau’s figures add a personal touch to the pieces. Many items are adorned with phrases like “Reverse,” “Too Long,” and “Too Small”. These are common words used by factories, which highlights the explorative nature of the "SAMPLE” collection.

Bringing these unique design touches to life, the Mirage Mox features a graph paper inspired print alongside bright pops of color. The Ralph Sampson Mid is adorned with digital prints and mismatched color accents on the laces and tongue. Rounding out the footwear in the collection are similar takes on the Ralph Sampson Lo and RS-2K.

The Two-Face Track Jacket is the standout apparel piece, featuring a unique print with pencil mark graphics in a reversible style with a tall collar. The apparel range includes a variety of items that showcase the concept, like the Knit Pants with '"SAMPLE” patch work and the Women's Pocket Hoodie Dress with a kangaroo pocket on the back. Accessories complete the collection with items like a Flat Brim Cap with a detachable "PUMA SAMPLE STUFF" graphic and a Tote Bag that comes equipped for storage and comfort with unique graphic prints. 

Outfit yourself in wearable art when the PUMA x Michael Lau launches on PUMA.com, PUMA stores and select retailers on January 16th.

 

Herzogenaurach, Germany, January 19, 2021
ATTENTION FASHION REBELS: PUMA HAS YOUR DREAM SNEAKERS

Sports company PUMA is expanding its line of women’s footwear with the Fashion Rebels collection. The existing Kyron is joined by two new sneakers – the Hedra & Eris – for this rebellious collection. Winnie Harlow, fashion icon and face of the Kyron, will once again headline these styles.

“I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow “The Fashion Rebels collection is perfect for that!”

The Fashion Rebels collection includes the Hedra, Eris and Kyron. These shoes are made for Fashion Rebels - pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. They are the must-have shoes for progressive, innovative and fashionable girls who love high-fashion and dare with bold style choices. The designs take inspiration from PUMA’s archive shoes and infuse them with high fashion elements.

The shoes feature a muted color palette with a unique wrapped tooling inspired by running spikes met with a material mix of suede and leather. The all-new Hedra gives street style a touch of avant-garde with a chunky silhouette, while the Eris has a sleek, radical silhouette. The Kyron debuted last summer as the first style to join the Fashion Rebels family, with a closed mesh upper and suede overlay.

All styles from the Fashion Rebels collection will release on PUMA.com, PUMA stores and select retailers on January 20th. 2021

Herzogenaurach, germany, january 27, 2021
SELENA GOMEZ SHINES IN THE NEW CALI STAR
Sports company PUMA presents the Cali Star, the newest member of the Cali family, designed for those ready to shine brighter than the rest. Worn by PUMA Ambassador Selena Gomez, the shoe is made for those who aren’t afraid to stand out.

The Cali Star is a trendy addition to the franchise with a sleek, streetwise silhouette and clean design details. It takes elements from the classic California design and adds fresh new details like the metallic accent on the heel piece. Further details include a leather upper, perforated vamp, and removable PUMA metallic lace piece.

Step into the spotlight with the new Cali Star when it drops on PUMA.com, PUMA stores and select retailers on January 28th.

herzogenaurach, germany, february 15, 2021
PUMA AND CARA DELEVINGNE CO-CREATE NEW ECO-CONSCIOUS YOGA COLLECTION

Global sports brand PUMA and international model, actress, and activist Cara Delevingne have co-created Exhale, a new eco-conscious yoga collection.

When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.

The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”

PUMA is committed to reducing its environmental impact and live up to its code of being “Forever Better”. That is why Cara decided to partner with PUMA to create a performance collection that would combine two of her biggest passions – yoga and the environment.

To offset any unavoidable emissions, PUMA partnered with First Climate, a leading provider of services relating to carbon neutrality, green energy, and water management to purchase credits toward the construction of small-sized biogas plants for rural energy supply, which is used to replace conventional fuels like firewood or coal.

PUMA and Cara’s yoga Exhale Collection will be available starting February 15th, on PUMA.com, PUMA Stores, and selected retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

Herzogenaurach, germany, march 11, 2021
KIDSUPER BRINGS CREATIVITY TO NEW LEVELS IN LATEST PUMA COLLECTION

PUMA and creative artist collective KidSuper Studios are back for another football-inspired, co-branded collection, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Painting and sketching graphics handmade by KidSuper are brought to life on the apparel pieces in the collection. Items like the hoodie and puffer jacket have a printed painting. Sketches of a face are made into a camo print on the fleece top and pants. 

Possibly the most unique and impressive piece in the collection is the bathrobe. It comes in a red, yellow and white all-over-print with co-branded embroidery on the back with piping on collar edge, cuff and hem. It further features a belt, front pockets, and internal pocket. The football inspiration shines through in items such as the crew neck, adorned with the KidSuper football club logo.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

Outfit yourself in a work of art when the PUMA x KidSuper collection drops on PUMA.com, PUMA stores and select retailers on March 13th

herzogenaurach, germany, march 23, 2021
VINTAGE MEETS MODERN:NEW COLLECTION FROM PUMA AND MAISON KITSUNÉ
Sports company PUMA and fashion brand Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic styles and sport heritage.

For their first collaboration together, PUMA X MAISON KITSUNÉ takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné’s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA’s DNA, to create a fresh and unique collection. The color palette plays with different shades but keeps it mostly tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection, coming from “Maison,” the French word for house, and “Kitsuné” the Japanese word for fox. It represents a symbol of versatility, much like the brand itself, and they know how to adapt according to inspiration, as showcased in this collection.

Maison Kitsuné’s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.

 Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid comes in a black nylon upper with a molded rubber overlay in tan, in a mid-cut style. The Roma takes on a more subtle and clean look with a white leather upper with contrast stitching and a tan gum outsole. The collection also includes the Ralph Sampson Lo in two additional colorways.

Minimalism meets functionality at its fullest for the accessories in the collection, including a backpack, waist bags, caps, and bucket hat. The Backpack comes in a muted tan design with a zip opening, rolltop construction to vary volume, and an external padded laptop compartment. The Waist Bag comes in black and tan versions with multiple compartments and an adjustable jacquard webbing shoulder strap with PUMA x MAISON KITSUNÉ branding and embroidery.

Outfit yourself in elevated basics when the PUMA X MAISON KITSUNÉ collection drops on PUMA.com, PUMA stores and select retailers on March 27th. The collaboration is also available on maisonkitsune.com and select Maison Kitsuné stores across the world.

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