forever better.

We are FOREVER FASTER. We live by the code of FOREVER BETTER. As a sports brand, we know a thing or two about getting BETTER. We know it takes hard work, commitment, belief, and conviction. It means applying our strengths, admitting and improving on our weaknesses, and making a team effort to reach a common goal. We believe BETTER is how we’ll fight climate change and get to honesty, transparency, and reform. And as we make progress, we’ll keep moving the finish line to new and higher levels.

Hold ourselves accountable for our impact on the environment.
Innovate to improve.
Treat our brand as a catalyst for transformation.
Stay authentic and true to ourselves, not always jumping on the latest trends and causes.
Admit where and when we haven't lived up to our ambitions.
Reinforce our commitments across business practices, continuing to build on the foundation we have laid.
Support causes that amplify our brand values.
Diversify our workforce.
Not limit our focus to one area of sustainability (ex. pollution, water consumption).
Always consider our impact on people.

better targets

Failing harvests, extreme weather, increasing temperatures, rising sea levels: the worst effects of climate change are undeniably scary. Around the world people are standing up in protest against inaction, as the planet could be heading for a temperature increase of more than 4 degrees on average by 2100. There’s no question about it—we need to take action.

We share these concerns about climate change because nature is the best gym. That’s why for many years, we've focused our efforts to reduce our impact on the environment, and today, we have translated the United Nations Sustainable Development Goals into an actionable plan.

By 2030, we’ll reduce our carbon footprint by 35% as compared by 2017 levels, including all of our direct and indirect emissions. As most of PUMA’s carbon emissions stem from our supply chain, we aim to focus on reducing these emissions by 60%.

We have challenged ourselves to do better across 10 environmental areas our business impacts, based on United Nations sustainable development goals: Climate, Environmental Profit & Loss, Chemicals, Human Rights, Materials, Health & Safety, Air & Water, Governance, Stakeholder Engagement, and Social Compliance.

These ten areas feed into all initiatives, collaborations, and efforts we’re taking to make things better for the environment and communities.

Combining all of these actions is already showing positive signs. In 2018, the carbon emissions resulting from making one pair of PUMA shoes* were reduced by a third, as compared to 2015. Making one item of apparel* emitted 25% less CO2 in 2018 than in 2015.

better transparency

At PUMA, we believe in telling it like it is.

We were the first company to put a monetary value on our environmental impact in our Environmental Profit & Loss Account (EP&L). Without the provision of services such as fresh water, clean air, healthy biodiversity and productive land, we would not be able to manufacture our products. So we look at Mother Nature as one of PUMA’s most crucial service providers. Our EP&L calculates the costs for these services and you can look at it as a bill that Mother Nature would charge us for using her natural resources.

And you know what causes the majority of our environmental footprint? It’s land use through cows and cotton.

PUMA’s biggest environmental impact is land use in the raw material production stage of our supply chain. Land is primarily used as agricultural land for cows, whose hide is used for our leather products, and for the cultivation of cotton for PUMA apparel.

The EP&L helps us to reduce our footprint and for you, it means that we are transparent. It’s easy to see if we are keeping our promise to you and the planet.

better factories

The suppliers who make our products are important teammates in the fight against climate change. PUMA has rolled out energy efficiency programs in several countries, and a group of our manufacturers have installed solar panels to produce their own green energy.

At locations which require large quantities of heat, such as leather tanneries, we’ve also helped install solar thermal equipment.

better materials

The materials used in products can make a huge difference in this fight.

That’s why we’ll procure 90% of our cotton, polyester, leather, and paper and cardboard packaging from more sustainable sources by 2020.

In 2018, just by using more sustainable sources of cotton, PUMA took the equivalent of 3,200 cars off the road and saved 15.5 million bathtubs of water.

better projects

first mile

PUMA x FIRST MILE isn’t just about turning water bottles into yarn to make product. While that’s a big part of the story, this collaboration is about social empowerment that threads together communities around a passion to do better. Each jacket within the FIRST MILE collection is made with 12-15 recycled water bottles, apparel with an average of 95% recycled plastic, and footwear with an average of 50% recycled plastic. To create even more impact, materials are also sourced from low income communities, helping to create sustainable jobs and support local opportunity. The collection launches in Spring/ Summer 2020.

central saint martins: day zero

"Day Zero" is the day the taps will go dry and humanity runs out of water. The new PUMA Day Zero collection takes inspiration from the threat of water shortages in our changing world. Designed in collaboration with the fashion students of Central Saint Martins in London, the collection features multifunctional pieces with utilitarian aspects, inspired by a potential future where humanity must scavenge for resources. Graphics are influenced by Cape Town water usage maps - un-dyed materials are paired with fabrics that have been dope dyed our sustainably digitally printed to reduce the water used to create this sportswear collection. It launches in Spring/ Summer 2020.

time 4 change

The planet needs help, and we think it's Time4CHANGE. Introducing PUMA's kids' collection - comfortable enough for saving the world and running in the playground. Featuring organic cotton materials in both footwear and apparel, soft neutral colorways, and the trendiest silhouettes, this gender-neutral, more sustainable collection is ready for the next generation of eco advocates. The collection launches in Spring/ Summer 2020.

puma x jahnkoy

The PUMA x JAHNKOY collection is inspired by JAHNKOY’s brand values and design language. It features her famous crafted look and feel, folk elements and references, vibrant ornaments and prints. The collection focuses on using more sustainable and recycled materials for footwear and organic cotton for apparel, minimizing its impact on the environment. The collection launched in October 2019.

better at home

renewable energy

Electricity for the PUMA building in Herzogenaurach is generated from renewable energy sources only, meaning the company has been able to considerably cut down its carbon footprint. In order to offset the remaining CO2 emissions, PUMA actively supports compensation projects. Through this, PUMA has reached an ambitious goal – PUMAVision Headquarters is the first carbon neutral company headquarters in the sporting goods industry. In 2010, PUMA started offsetting all direct CO2 emissions as well as indirect CO2 emissions from its own entities.

PUMA Store Madrid — puma store madrid, spain

green energy

Our stores in Austria, Germany, Italy, and Spain already run on green energy. In other places, we purchase renewable energy certificates wherever we can.

PUMA Office in Westford, USA — puma office westford, massachusetts

our own electricity

At our office building for PUMA North America in Westford, MA, we have had a solar plant running for more than 10 years. An average annual production of electricity amounts to roughly 200,000 KWh, which accounts for 12% of the office’s usage. A standard television in a 6-hour-day will use about 1.2 KWh of energy per day. This means that we could run 456 televisions for a full year on our solar production. The production also saves us roughly 113 tons of Co2 per year from being released into our air. We can all breathe a little easier.

Tommie Smith raising his fist in a silent gesture

better communities

#reform

Sports has always been a center stage for social movements and PUMA doesn't shy away from standing with those who seek to raise awareness of social injustices. #REFORM is directly inspired by Olympian Tommie Smith, and his “Silent Gesture” that sparked global debate around the issues of civil rights and universal equality at the 1968 Mexico City Olympics. Through our current work in criminal justice reform, gender equality, and LGBTQ+ rights, #REFORM aims to achieve faster reform by inspiring others to turn intent into action.

recycling

In Hong Kong, PUMA has teamed up with non-profit organization Crossroads Foundation to allow its customers to put their worn sportswear to good use, supporting disadvantaged communities around the world. PUMA has set up recycling bins in selected stores and offers its customers a 20% discount voucher for every bag of clothing they donate. PUMA and Crossroads Foundation’s Global Distribution Center work together to sort the wearable items by hand and distribute them to NGOs in 95 countries around the world to support people in need. Used items that are not suitable for redistribution by Crossroads Foundation are recycled into new yarn and fabrics, using the Billie System, an upcycling factory and textile mill in Hong Kong created by Novetex Textiles Limited, which helps address the issue of textile waste

Helping children in need

Employees at PUMA Bangladesh spent a day with the Bidyanondo Foundation, which operates orphanages and provides scholarships and meals to children in need. Our employees were involved in preparing lunch for children from poor communities and helped arrange supplies for people affected by floods. PUMA Bangladesh also provided sports gear for the children of the orphanage.

educating through football

PUMA, through its employee-led organization Charity Cat, supports Real de Indias, a non-profit institution in Colombia, set up as a Football Club. Real de Indias works to educate and develop children and youngsters through football.

school support

Together with the Smile Foundation, PUMA India supports Sumangali Seva Ashram, a school for underprivileged children in Bengaluru. The goal is to enhance learning interest and abilities, while offering opportunities for holistic development.

better together

We know we are only a small part of a very large industry, so to bring people together to take on climate change, PUMA has played a leading role in several global initiatives.

The Fashion Charter for Climate Action, as presented at the United Nations Climate Conference in 2018, makes sure the industry as a whole will do its part to keep temperature rises below 2 degrees. The industry has pledged to be carbon neutral by 2050—and we’ll work together to get there.