The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport.

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

Expressive details punctuate the collection’s apparel, including custom embroideries, trims, and engineered knits. Thoughtful tailoring acts to re-imagine PUMA’s iconic T7 tracksuit, which is reimagined with an all-new pattern inspired by PUMA’a Formstrip. The dress code for the Players’ Lounge also includes menswear staples like polo shirts and knitted crewneck sweaters, elevated through carefully considered design. Accessories like caps, scarves and select luggage round out the offerings.

For the footwear component of the collection, we see a range of included styles that span from classic running to basketball, not limited to the, Slipstream Lo, Suede VTG, RX 737, and the beloved Blaze of Glory, all of which are re-fitted with new details and touches

The PUMA Extent will arrive in its flagship “Ultraviolet” colorway, accompanied by a suite of further seasonal colorways. Keeping the range exciting, material mixtures differ from one colorway to the next, including the use of neoprene and engineered mesh panels on some versions, while others feature a more classic application of nubuck and suede. The Extent’s NITRO™ sole unit is highlighted by a gradient color scheme on select editions as well. Lastly, the tongue features an inset of PUMA’s jumping cat logo, alongside bold ‘NITRO™’ branding.

The featherweight Extent sneaker is infused with NITRO™ technology, PUMA's newest nitrogen-infused foam created through an innovative new process – making it extremely lightweight, highly springy, and soft.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

The collection’s sneakers focus on these beloved Pokémon from the globally popular entertainment franchise, as highlighted by the PUMA Slipstream Charmander as well as PUMA’s Suede, Rider FV, and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle, and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole, and heel.

This is a collection for women who want to feel strong and beautiful during their workouts. A combination of soft and more sustainable materials, strong performance and colors inspired by nature. The elegant collection is made of athletic pieces, designed in a very fashionable and feminine way with attention to little details, complimenting every body shape. The all-new footwear and apparel styles are inspired by nature and each piece is made to feel light as a feather for the best range of movement. The soft color palette of coral and teal evokes feelings of brighter days in Autumn. 

With this new streetwear collection, PUMA and AC Milan deliver a personal, intimate look at the Club that was founded in 1899, by paying tribute to the cultural phenomenon of Paninari, a popular look that soon spread out of Milan and Italy and became a major influence on the 1980s fashion, creating a style that continues to be referenced by designers and fashionistas today - a further testament of Milan’s status as a trendsetting city and one of the fashion capitals of the world.

The collection combines nostalgic nods to the ‘90s —from color blocking to cargo pockets—with more sustainable fabrics and dye practices. Apparel pieces in the collection are made using plastic-free RE:Place fabrics or at least 20% recycled materials.

In addition, PUMA will donate $10,000 to One Tree Planted in an effort to provide 10,000 trees to a project in Kuzma’s home state of Michigan. This donation connects to Kuzma's belief that a better future blossoms by planting the seed. It’s this optimism rooted in action that’s inspired Kyle Kuzma to create his Childhood Dreams collection with PUMA.

This special pattern is applied across a range of jackets, pants, knits, and accessories, creating a visually impactful collection that also offers technical credentials. Military-inspired details also act to elevate the designs and add real functionality across the assortment.

An experimental brand that lives at the intersection of extreme functionality and high fashion, NEMEN’s expertise in technical garments is evident throughout. Highlights include the 2-in-1 Three-Layer Jacket featuring a removable liner and an integrated disc-system in the hood for adjustability, as well as the Utility Vest with built-in elastic belt. On the accessory side, we find a knitted Balaclava and Gloves, while the footwear offerings comprise a “Spy Camo” PUMA Suede and a matching Blaze of Glory Mid featuring an alluring knitted upper.

More adaptive and comfortable than ever, the FUTURE is all about innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing. The lightweight Nano Grip sockliner insole minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.