Herzogenaurach, Germany, January 3rd, 2022
QUALITY, CRAFT, AND MINIMALISM: FREDDIE LJUNGBERG IN PUMA’S MMQ LINE

Global sports brand PUMA is releasing the latest season of its MMQ line, continuing to focus on elevating sportswear classics with new materials, designs, and cuts. Like the previous seasons, MMQ’s ethos of “Macht’s mit Qualität,” German for “Made with Quality,” are maintained as the essence of line.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

 

This season, MMQ continues to provide a premium take on classic PUMA sportswear silhouettes through clean and minimalistic styles. Coming in a polished color scheme of grey, navy blue, dark green, and orange, the line offers a selection of tees, sweatpants, and hoodies, alongside a ripstop jacket and pants. These elevated items allow one to be both comfortable and stylish.

The latest MMQ line drops on PUMA.com, PUMA stores and select retailers. 

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Somerville, Massachusetts, February 2, 2022
EXHALE: PUMA LAUNCHES NEWEST YOGA COLLECTION CO-CREATED WITH CARA DELEVINGNE

Global sports brand PUMA and international model, actress, and activist Cara Delevingne will launch a new Exhale collection featuring eco-conscious yoga apparel.

The Exhale collection is rooted in the intention of being better every single day – spiritually, mentally, and environmentally. PUMA and Cara made thoughtful decisions around sustainability with the use of mindful materials and techniques: All bras, tights and layering pieces are made from at least 20% recycled materials. To further minimize our impact, we’ve offset any unavoidable carbon emissions, making the collection carbon neutral.

Do good. Feel good. Look good. Exhale.

Exhale Crop Top

 

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.


Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
  • BREATHABILITY: Mesh sleeves help keep you cool.

     

Low Impact Exhale Bra
 

Premium recycled heathered cotton spandex and adjustable straps ensure top-tier comfort in the Low Impact Exhale Bra. Supportive and sustainable without compromising style? Yes, please. Breathe easy knowing you can do good and look good.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.
  • SUPPORT: Low-impact support offers an easy, lightweight feel.
  • FIT: Adjustable shoulder straps offer added support during studio sessions.
     

Exhale Full Tight

 

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
  • MOVEMENT: High waistband pocket offers a secure storage solution

 

PUMA’ s Exhale Collection co-created with Cara Delevingne will be available starting February 1, on PUMA.com, PUMA Stores, and selected retailers worldwide.


To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

Herzogenaurach, Germany, February 8, 2022
POSITIVELY RADIANT: PUMA’S NEW CRYSTAL GALAXY CAPSULE
Global sports company PUMA’s new Crystal Galaxy capsule finds inspiration in the everyday, looking to the natural properties of crystals to empower, inspire, and heal the world around us.

The Crystal Galaxy capsule is made for women who radiate positivity and shine bright. As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, campaign images were shot with Olympic sprinter Imani-Lara Lansiquot. As an English track and field sprinter from the UK, she trains rigorously while staying both dedicated and joyful, perfectly embodying the message behind the capsule and the spirit of the She Moves Us platform.

The Crystal Galaxy capsule features footwear, apparel and accessories with designs that draw influence from the colors of powerful crystals. The footwear has gemstone accents to give good crystal energy on the go, accented with pearl sheen, transparency, and crystal embellishments. Choose your footwear to match the energy you want to bring into your life, with four different crystal-inspired lace jewels to choose from:


Apparel items fuse graphic details with shimmering accents for an elevated update to everyday looks.  Accents of yellow, blue and purple are used alongside all-over crystal prints. Pearl sheen woven fabrications, marble drawcords, and shiny logos add a bright touch to the looks. Apparel designs feature a mix of both and tight and relaxed silhouettes, with basics like tees and sweats alongside statement pieces like a body suit and fitted dress.

Shine brighter than ever in the all-new Crystal Galaxy capsule when it drops on PUMA.com, PUMA stores and select retailers on February 10th.

Herzogenaurach, Germany, February 10, 2022
PUMA AND PRONOUNCE DEBUT TECHY NEW SILHOUETTES TOGETHER
Global sports company PUMA and designer brand PRONOUNCE are partnering together again for a sophomore collection of eye catching designs.

This season of PUMA x PRONOUNCE, titled “Progressive Line,” is exploring the world of commuting through the use of technical silhouettes made for urban territories. The collection features a futuristic and progressive design language, visible through technical and premium materials, interesting trim executions, and a bold color story and graphics.

The apparel is the highlight of this drop, using multiple fabric and detail executions. Design accents like towel jacquard, metal, and graphics in a puff print offer a bold look. The matching Toweling Polo and Long Shorts offer a standout look with a unique graphic pattern embossed on the fabric. The collared Women’s Jacket re-interprets a denim jacket in a monochrome tech look, made with a chromatic RainCELL material to protect against the elements. The Men’s Windbreaker also uses RainCELL, arriving in monotone black and grey options with a hood and branded Spanish buckles on the front. Further apparel includes graphic tees, hoodies, and half zips.

Along with a backpack and bucket hat, a futuristic Triangle Portable Cross Body Bag rounds out the accessories offering in a silver metallic effect print with a coin pouch, adjustable webbing shoulder straps, and co-branded PUMA x PRONOUNCE embroidery on the front panel. While primarily apparel and accessories focused, the selection also includes the Suede Mayu 2 footwear style for women. 

 

Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.

 

Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.

SOMERVILLE, MASS., FEBRUARY 23, 2022
“THE BATMAN” STEPS INTO THE SPOTLIGHT WHEN LIMITED-EDITION COLLECTION BY PUMA, WARNER BROS. CONSUMER PRODUCTS AND DC LAUNCHES FEBRUARY 26
Gear up, Gotham City. The PUMA x Batman limited-edition collection will be available February 26, from global sports company PUMA, in collaboration with Warner Bros. Consumer Products and DC. The collection is inspired by the new Warner Bros. Pictures film “The Batman,” releasing in theaters internationally beginning March 2 and in the US on March 4.

The grittiness of Gotham City and the heroics of Batman stand out in this new PUMA collection by drawing inspiration from the highly anticipated new film. The full collection merges culture with sport, bringing Batman, the Batmobile, and Bat emblem to life across various footwear styles, accessories, and apparel products. The collection captures the essence of the film through moody colors, dramatic design elements, and Batsuit-inspired cut lines and Batman graphics.

The PUMA x Batman collection features apparel, including hoodies, T-shirts, T7 track suits, shorts, leggings, hats, and more. Also releasing as part of the collection are special Batman ULTRA and FUTURE Z football boots. Additional items include, PUMA running and training products, featuring dryCELL technology to wick moisture and ergonomic cutlines for ease of movement that will allow fans to run through the streets of Gotham City and beyond.

Footwear pieces, launching later this year, include a twist on the classic PUMA Suede, a Fierce 2 inspired by Selina Kyle (Catwoman), an all-over black RS-X silhouette with red accents, a sleek all-black Mayze with a pop of red in the formstrip, and two Court Rider hoops styles that pay homage to Batman and Catwoman.

Fans of "The Batman” and PUMA can suit up in the new collection, available in adult and kids sizing, starting February 26, with footwear styles releasing later this year. The PUMA x Batman collection will be available at PUMA.com, at PUMA Stores and select retailers worldwide.

Herzogenaurach/Paris, March 5, 2022
PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE COLLABORATION

Parisian house AMI joins the PUMA family in a collaboration that puts together tailoring and innovative sportswear design. The collection and the campaign featuring Romeo Beckham and Mia Regan take inspiration from how happiness starts with the people you surround yourself with.

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The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

 

 

With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear.The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection. “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants, and bras that mix and match perfectly to build a full wardrobe. But the collaboration wouldn’t be complete without the accessories – bucket hat, curve caps, shoulder bags, and a grip bag. “I’ve been following Alexandre’s work for some time now. Ever since I started at PUMA, I was thinking of what a great partnership this would be, today, I’m delighted with the result,” said Heiko Desens, Global Creative Director for PUMA. “This was a real and authentic collaboration; both of our teams brought a lot of ideas to the table, and we were able to design a timeless and elevated classic sportswear collection for today’s consumer.”

The PUMA x AMI Collection will be available exclusively in AMI stores starting Match 16th, and globally March 19th on PUMA.com, PUMA stores, amiparis.com and selected retailers.

#PUMAxAmi

 

Herzogenaurach, Germany, 24 March, 2022
BLAZE OF GLORY REVERSE CLASSICS
In 1990 PUMA debuted its most advanced cushioning yet, TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load. TRINOMIC brought a whole new angle to sneaker technology through harnessing three fundamental elements - cushioning, stability, and flexibility.

In 2006, PUMA expanded the TRINOMIC family with the Blaze of Glory, inspired by the ground-breaking PUMA DISC Blaze style from the 1990s, this time, with laces. It was one of the most padded and plush versions of the TRINOMIC cushioning ever produced, designed with a unique new upper, signature cage lacing system, and comfortable sock construction. Today we bring the style back, restored in its original glory. The Blaze of Glory Reverse Classics pack features color combinations inspired by previous Blaze of Glory releases in a mix of mesh and leather on the upper. The shoe maintains original design features like the sock construction, TPU window, iconic TRINOMIC logo on the midsole, and tech on the outsole.

The Blaze of Glory Reverse Classics pack drops on PUMA.com, PUMA stores and select retailers on March 24th.

BlazeofGlory
Herzogenaurach, Germay, March 30, 2022
SLIPSTREAM LO SASHIKO
The Slipstream Mid was a basketball shoe born in 1987 as a successor to the SKY LX. It became an iconic sneaker silhouette, favored by basketball players on the courts for its performance, stability, and cushioning. Off-court, it made its way to the streets, finding a following among sneaker connoisseurs for its unique design.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. PUMA pioneered the lifestyle space with the two styles, using material embellishments like faux snakeskin, leather, and faux fur. These models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. The Slipstream Lo version was also released as a lifestyle model, further expanding the shoe's reach, and adding to the wide range of offerings.

As the Slipstream Lo makes its return in 2022, its past connection to Japan is brought in for inspiration with the release of the Slipstream Lo Sashiko. Coming in a more sophisticated tone, the Slipstream Lo Sashiko refers to the Japanese decorative stitching technique used on blue fabric, typically with white thread. The shoe comes in a blue canvas and suede upper with white Sashiko stitching on the quarter. To add a personal touch, it also comes with scrap pieces of material in a pouch that the consumer can stitch on the upper themselves.

Herzogenaurach, Germany, April 1, 2022
MAYZE LTH POP

The Mayze is made for those who embrace the spotlight and aren’t afraid to mix up their style. The latest colorway is the Mayze Lth Pop, worn by pop star Dua Lipa.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

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Herzogenaurach, Germany, April 19, 2022
MUSIC AND SPORT COLLIDE FOR LATEST PUMA X BUTTER GOODS COLLECTION

Global sports company PUMA and Australian skate label Butter Goods are partnering together for a new collection that makes a nod to the ‘90s, drawing inspiration from the ethos of Butter Goods, where skateboarding and music collide – sure to bring about feelings of nostalgia.

Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

Usain Bolt lends his voice to the campaign video as well, playing an animated Super PUMA, the brand’s retro mascot. The Super PUMA is seen chasing after a butterfly while wearing the Slipstream Lo PUMA x BUTTER GOODS and along the way loses one of his shoes. His journey takes him through nature, eventually finding his shoe, when he peeks inside, he sees Liv.e and Mndsgn, performing the original song. The full video can be viewed HERE.

The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo, as seen in the campaign video. Available in two colorways, the white version looks like it was plucked straight from the ‘90s, with a speckled sole and accents of purple and green. Butter Goods takes another go at the classic PUMA Suede VTG as well, this time going for a hairy suede look in blue and white colorway options.

Striking graphic co-branding, and retro inspired colorways on the apparel create a standout offering of both classic streetwear and bold, statement looks. One of the most attention-grabbing pieces in the collection is the Polo, arriving in two colorways with a large athlete graphic on the front over a graphic all over print. For a more toned back look, there are items like co-branded hoodies and graphic tees along with accessory staples like a tote, cap, and flatbrim cap.

Founded in Perth, Australia in 2008, Butter Goods exists in a place where skateboarding and music collide and inspired by the different counter cultures that were born through those movements.

The PUMA x BUTTER GOODS collection drops on PUMA.com, PUMA stores and select retailers on April 23rd.

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Herzogenaurach, Germany, April 28, 2022
GARFIELD MEETS THE PUMA CAT IN NEW COLLECTION
Global sports brand PUMA and iconic comic strip character GARFIELD are teaming up for a debut collection for both adults and kids where the two cats join forces.

Inspired by the beloved cartoon cat and his love of food, the collection is all about the PUMA x GARFIELD market, offering delicious treats for hungry cats. Playful designs for both adults and kids stand out with bold colors and fun graphics - the result is a fun-loving streetwear collection.

The adult’s range includes hoodies, tees, shorts, and sweatpants with co-branded graphics featuring Garfield himself. For footwear, the classic Suede uses bold graphics and playful details like a graphic hangtag with the statement, “Big fat hairy deal!” The collection also includes a fluffy Leadcat slide which resembles Garfield. A hat, backpack and shopper round out the accessories.

The kids range includes tees, hoodies, and shorts plus an infant crew and jogger set. The footwear offering comes in a similar design to the adult styles, with the Suede arriving in junior, pre-school, and infant sizing and the Leadcat available for junior and pre-school. Kids can enjoy fun accessories like a sling bag and waist bag with Garfield’s face across the front.

Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. With his signature “cattitude,” Garfield is 100% that cat, and he doesn’t care who knows it. He’s selfish, sarcastic, lazy…and surprisingly endearing. Since its launch in 1978, the famous cat has spawned movies, TV shows, stage shows and merchandise, and has received four Emmy Awards for Outstanding Animated Program. In 2019, Paramount Global acquired ownership of Paws, Inc., which holds rights to the Garfield franchise.

Shop the PUMA x GARFIELD market when the collection drops on PUMA.com, PUMA stores and select retailers on April 27th.

HERZOGENAURACH, GERMANY, MAY 3, 2022
TRC BLAZE THE TRIANGLE
In 1990 PUMA debuted its most advanced cushioning yet, TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load. TRINOMIC brought a whole new angle to sneaker technology through harnessing three fundamental elements - cushioning, stability, and flexibility.

The Blaze of Glory made its original debut in 2006 as one of the most padded and plush versions of the TRINOMIC cushioning ever produced, designed with a unique upper, signature cage lacing system, and comfortable sock construction.

The TRC Blaze brings PUMA’s futro design language – future meets retro – to the Blaze of Glory to create a new, innovative style. The style retains sock construction and an alternative take on branding but adds new features such as a lightweight and extremely comfortable double density sole and a much-improved fitting. The style is rich in futro details, like the tooling code call-out on the back quarter cage and the 3-D tongue logo.

The TRC Blaze The Triangle drops on PUMA.com, PUMA stores and select retailers on May 5th.

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