A pioneer of South Korean fashion, Juun.J conveys modernism and structure through his distinct color palette and eye for shapes. Imagined through the lens of Juun.J’s signature aesthetic, the Plexus is disguised under a functional, utility-inspired look that evokes high-end sensibilities.

The Plexus’ distinctive closure and unique lace construction are complemented by a glossy black carabiner fastened to the upper. Void of any prominent logos or graphics, the collaboration features a subtly debossed logo sitting on the heel, and co-branding on the tongue. Juun.J’s shadowy take on the Plexus is completely wrapped in black, from the outsole to the laces, while recycled mesh comprises the shoe’s sock liner.

The result is a powerful expression of both PUMA and Juun.J’s DNA. The highly structural and modern sneaker endeavors to challenge established designs, and transcend the ordinary.

The PUMA x Juun.J Plexus is available starting April 8, 2023 from PUMA flagship stores and selected retailers such as END., KITH and UNDEFEATED.

Notes to Editors

Aspiring to become a future classic in the PUMA catalog, the Plexus is inspired by a seminal model from PUMA’s archive, the Mostro. The Plexus launched in January in a striking “Elektro Green” color scheme, with additional colorways coming later in 2023. 

Davido is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful albums to his name. Through his music, Davido continues to transcend the concept of time, trends, and fashion as a certified hitmaker. His new album TIMELESS will reminisce and super serve core engaged fans while strategically connecting with new audiences who are familiar with Davido's pioneering roots and achievements. The collection will be available in stores and on puma.com starting April 7. 

To gear up for their expedition, PUMA and P.A.M. have created a collection of technical silhouettes that are outfitted with light, airy graphics, trail-inspired details, and functional utility throughout. Items like the Zip-Off Jacket, Reversible Cap, and Woven Pants all channel a sense of outdoor exploration, while playful graphics keep the collection rooted in Perks and Mini’s visual DNA. Appearing throughout the collection, PUMA and Perks and Mini also introduce a special wordmark featuring the logos of both brands.

The collaboration also serves new takes on the Prevail TRL, Clyde Rubber, and Trinomic Sandal. With bold color blocking and high-vis hits on the trim and laces, the trio of footwear styles is a fresh new look for three of PUMA’s summer-ready silhouettes.

The PUMA x P.A.M. collection is available starting April 29 from PUMA flagship stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners.

About BIO/VERSE

Built by DEEP Foundation, the second impact installment of PAM/PUMA BIO/VERSE directly supports biodiversity monitoring surveys, community-led ranger patrols and habitat restoration in the buffer-zones surrounding the Gunung Leuser National Park in North Sumatra, with Sumatran Ranger Project and Rainforest Connection.

Notes to editors:

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous™ has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

An expression of freedom and indeed the concept of Liberty itself, this new collection channels the spirit of the 1960s, told with the help of Liberty’s famous archive of florals. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists.

Mixing both prints and embroidery for a tactile and elevated feeling, PUMA x Liberty is here to empower you on your journey of self-discovery, wherever it may take you.

Spanning apparel, footwear, and accessories for adults, and for the first time, kids as well, the latest from PUMA x Liberty includes verdant and unabashed matching sets like the Woven Jacket and Woven Shorts, plus flowery staples like the Flared Pants and Cropped Hoodie. Cross-pollinating Liberty’s signature DNA with PUMA’s luxe sportswear cuts, the perennial collaboration also includes a selection of exclusive and playful graphics, used across the apparel range.

The Teveris Nitro and Slipstream round out the collection’s footwear offerings, also adorned with an exotic floral color scheme courtesy of Liberty.

Set within a traditional London flower shop, the campaign imagery shows the latest PUMA x Liberty collaboration in a scene that is teeming with vivid flower arrangements.

The latest PUMA x Liberty collection is available starting May 5, 2023 from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.

Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.

Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retrocollegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.

The 2023 Super PUMA collection is available starting May 6, 2023 at select retailers.

Notes to Editors

In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognizable apparel and footwear designs.

The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.

The new sneakers are made with a premium leather upper that features a chessboard inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter PUMA logo with Magnus Signature in foil print. 

“It’s an incredible honor to be part of the first chess-inspired sneaker that PUMA has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, says Carlsen.

To further showcase their chess-inspired design, the sneakers come with a woven tongue label with PUMA branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colors. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customization.

As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour – a venture that connects the world of chess with sport performance through a full season of elite chess events.

The Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on puma.com

To further its commitment to advocacy and education, PUMA has partnered with The Trevor Project, the leading suicide prevention organization for LGBTQ young people. Together, we have created the #REFORMTheLockerRoom curriculum, a free online training course which aims to promote inclusivity and educate coaches, athletic directors and other youth-facing sports leaders about the importance of respecting and celebrating diversity.

Recognizing the importance of creating a safe and inclusive environment, for the fourth time PUMA joins forces with the support association Christopher Street Day (CSD) Nürnberg e.V. Through this collaboration, PUMA aims to amplify the voices and rights of the queer community. The partnership signifies PUMA's commitment to promoting diversity and equality.

With its REFORM platform, PRIDE collection, and local partnerships with The Trevor Project and CSD Nürnberg e.V., PUMA is supporting in creating a more inclusive and accepting world for all.

PUMA’s 2023 Pride collection is currently available at PUMA flagship stores, PUMA.com, and selected retailers. The #REFORMTheLockerRoom curriculum launches on May 30th. For further information please follow the link: https://reformthelockerroom.thetrevorproject.org. 

The overdyeing envelops the shoe, from the laces to the sole, giving the collaboration a DIY feel. This new take on the Velophasis also features a translucent cage tinted in purple, which is stamped with the PLEASURES logo in black.

“This is the start of a beautiful relationship. PUMA has such cool history, we can't wait to bring the PLEASURES aesthetic into a new world,” said Alex James, Co-Founder and Director of PLEASURES.

The PUMA x PLEASURES Overdyed Velophasis is available starting June 24, 2023, from PUMA.com, PLEASURES.com, PUMA flagship stores, and selected retailers. Some days earlier, on June 21st , a pre-sale of the sneakers will happen at the PLEASURES showroom during Paris Fashion Week, more information to be confirmed in the upcoming days via @pumasportstyle and @pleasures.

This is just the beginning for PUMA x PLEASURES, more to come in 2023.

This installment of the PUMA x KOCHÉ campaign relies on the aesthetic power of colors, tones, and textures to communicate its message, emphasizing a direct connection with nature.

The second PUMA x KOCHÉ collection will be available as of June 10, 2023 at PUMA.com, KOCHE.com, PUMA stores and selected retailers worldwide.

Notes to editors

The Paris-based KOCHÉ, founded by Christelle Kocher, has become a mainstay in the fashion world, known for a commitment to craftsmanship and a unique take on contemporary couture. Behind the designs, KOCHÉ stands for empowerment, diversity, and inclusivity.

Worn by Winnie Harlow, the PUMA Cali Court is set to arrive in two complementary colorways, featuring green or gold detailing.

The PUMA Cali Court is available starting June 15, 2023 from PUMA.com, PUMA flagship stores, and selected retailers. 

“Noah are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sporting archive has been a rare opportunity to create something fresh, a real creative synergy between the two brands – the same can be said for the campaign”, said Alexandra Weiland, Senior Head of Marketing, PUMA Sportstyle.

Directed by Brian Billow and photographed by Francesco Nazardo, the playful and irreverent visualsfollow a would-be streaker who finds himself clothed in front of a nude audience, as he interrupts a crucial moment in the comeback of a tennis superstar, causing a full-on tennis tantrum.

“We would like people to smile and remember that clothing and footwear choices should be fun”, said Noah co-founder, Brendon Babenzien.

Elevating style to an art form, PUMA x Noah season one collection is available starting July 1, 2023, from noahny.com, and selected retailers.

To commemorate the launch of the collaboration, Noah will host a special event at the brand’s SoHo flagship. Visitors will have the opportunity to face off against professional ping pong player Wally Green, who will be playing with the PUMA x Noah Star sneaker as his paddle, for a chance to win a limited edition, friends-and-family pair of the PUMA x Noah Star. The PUMA x Noah “Beat the Star” in-store event takes place on June 29, 2023, at 195 Mulberry St, New York.

‘PUMA x Noah: Winning Streak’ campaign video: https://vimeo.com/834739749

Notes to Editors

In March 2023, PUMA and Noah quietly released three made-in-Japan PUMA Clydes, crafted in partnership with a Japanese tannery renowned for its expertise in suede leather. Building on that first release, PUMA and Noah also gifted friends and family with a limited run of 200 PUMA Star pairs in the special green and white colourway, marking the first time that the archival style has been brought back as a retro release.