The co-branded Coach Jacket features a script logo and graphic on the rear, with the addition of PUMA and Palm Tree Crew logos on the chest. The monogrammed Short Sleeve Shirt and Shorts complete a matching set, while the Crew Sweater and Sweatpants offer a more relaxed look.

“This new lifestyle collection is so special to us because we are really expanding our brand and covering categories across golf and everyday wear. We wanted to create a new line that not only tied into the laid-back summer style but also day-to-day staples with cool accents and colors. We are really taking our partnership with PUMA to the next level and evolving into lifestyle, not just golf” said Myles Shear, co-founder of Palm Tree Crew. 

The debut PUMA x NEMEN collaboration takes inspiration from F1 motorsport racing as well as military wear, merging the technical details of NEMEN with the sport influence of PUMA. Through the design of timeless, technical products, the collection discovers innovative uses and benefits for apparel and footwear, all while staying true to the essence of motorsport. Unique details like PUMA’s Disc technology, a laceless closing system, are incorporated into both footwear and apparel items. The products are made with functional materials that are weatherproof, breathable, and chemical free.

The apparel features high quality executions with rubberized, co-branded prints strategically placed to emulate a motorsport race suit through their placement. Elevated tees, hoodies, and crews offer a selection of basics in addition to unique designs. The Racing FZ Top is particularly inspired by the theme as a zip up race jacket in white with a motorsport inspired storm flap and stand-up collar with a hook and loop closure. A matching white Racing Pant offers the opportunity for a complete sport inspired look.

An aggressive mashup of PUMA archive inspiration and high fashion design elements, the Centaur Mid Disc NEMEN Neoprene comes in an all-black design with Disc technology and a neoprene upper. Details include a zipper feature on the quarter and holographic label on the inside of the tongue, inspired by authentic motorsport racing shoes.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset; it’s a modern collection that minimizes waste and makes an environmental statement through street style. It was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton. All footwear features a minimum of 20% recycled material on the upper.

Moving towards circularity, the RE.GEN collection incorporates three different kinds of recycled material: leather off-cuts from PUMA’s own production, cotton off-cuts from the greater textile industry, and polyester made from recycled plastic. The result is a modern collection that celebrates and rethinks waste.

RE.GEN not only uses the recycling process to influence the creation of the product - it also takes inspiration from it through design features. An all-over print on items in the apparel line includes a unique pattern that’s inspired by broken down plastic. Juxtaposing fabric mixes and unexpected cut lines appear throughout the collection, inspired by upcycling. Every piece features a recycled TPU badge and a label telling the product story. The pieces feature dynamic cutlines, fresh fabric mixes, and tonal colors.

At only 17 years of age, Dara became a household name in her home country when she reached the final of the Bulgarian edition of talent show “X-Factor” in 2015 she was signed by the biggest Bulgarian label – Virginia Records. Since then, she has released a steady stream of hit singles in Bulgaria, including the chart-topping “Thunder”, “K'vo Ne Chu”, “Rodena takava” and “Darbie”.

Her recent song “Mr. Rover” also reached international fame when it was covered by Korean singer KAI.

“PUMA has an amazing product offer from women, which shows confidence and style”, said Dara. “I’m excited to join the many strong women who are already part of the PUMA Family of ambassadors and athletes.”

For this collaboration, Christelle Kocher is leading the way, applying her couture knowledge to an activewear-oriented collection. “I am a fashion designer, but I am also a physically active woman. I started doing team sports at 8, competing in handball quite seriously until I was 18”, she says. “Ever since, barely a day passes without me doing some form of physical exercise. I run, box and do yoga. So working with PUMA on this project gave me a unique, challenging opportunity to bring together my fashion expertise and the kind of technical elements necessary to good performance wear.”

The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

Created to clash, the collection’s styles stand out with asymmetrical hems and patchwork stitching, culminating in a partnership that was made in heaven, with a touch of hell. For over 15 years, The Ragged Priest has disrupted British fashion with distinctive, grunge-inspired collections that specialize in worn-in knitwear and statement denim. Hardware details and distinctive designs have become hallmarks of The Ragged Priest, a brand that has carved out its own sphere between the worlds of streetwear and fashion.

The collaboration pays homage to the design signatures of both brands, featuring optimistic warped neon prints fused with black cult classic silhouettes, asymmetrical elements, and contrast stitching. The collection includes matching sets complemented by wearable essentials, in off-duty style hoodies and sweatpants. Balancing vivid tones and psychedelic patterns with muted blacks and greys, the collaboration features subtle PUMA x The Ragged Priest co-branding throughout.