Sportstyle

Herzogenaurach, germany, november 02, 2020

PUMA’S MOST ICONIC SHOE IS MADE FOR ALL TIME

Sports company PUMA is reissuing its most iconic shoe:

The Suede. It made its debut in 1968 and has been changing the footwear game ever since.

This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to
remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and
culture.

From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s,
to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.

PUMA has planned a series of new releases to support the relaunch of this classic style. The
Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip
on the side, and a woven label with PUMA branding on tongue.

Be on the lookout for the shoe that’s made to last for all time when the Suede Classic XXI drops
on November 4th on PUMA.com, PUMA stores, and select retailers. Additional colorways and
collaborations will be released worldwide during 2021.

Wechseln zu ...
Download press releases and images

Herzogenaurach, germany, ocotber 30, 2020

READY FOR ANY WEATHER: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and technical and

performance brand Helly Hansen have partnered together for a third collection inspired by the

arctic patrol, where the technical aspect of clothing becomes essential. This unisex collection

features winterized footwear, apparel and accessories.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and
workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure
the planet’s harshest environments, so adventurers can continue to explore, search, and discover
no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from
cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a
futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. Key
pieces include:

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

PUMA X HELLY HANSEN TECH WINTER JACKET

Reflective rubber collaboration graphic print on front
StormCELL technology to keep dry and comfortable
High collar with water repellent, 2-way full zip closure
Water repellent reverse coil zip pockets on chest
Flap pockets with reflective piping details and mesh insert on front
Reflective hood that packs away in pocket at collar for a versatile look
Packable facemask for better protection against cold weather conditions

PUMA X HELLY HANSEN BACKPACK

Two-way zip opening into main compartment
Shoe compartment with mesh insert for ventilation
Adjustable and air mesh padded shoulder straps
Padded back panel with air mesh detail
Collaboration logo on front panel
Sternum strap with whistle

NITEFOX BOOT X HELLY HANSEN

Silhouette has trail inspiration mixed with current street fashion trends
Techy feel with details like reflectivity, textured nylon and neon color pops
Upper made of nylon and neoprene with matte rubberized texture overlays
Buckle closure on the heel
Rubber outsole

OSLO-CITY X HELLY HANSEN

Progressive take on a classic silhouette
Leather and suede overlays
Reflective details
Molded rubber toe cap

PUMA X HELLY HANSEN POLAR FLEECE LS TOP

Collaboration reflective badge on front
Hood with reflective fabric overlay and drawcords for an adjustable fit
Side panels with reflective piping
Welt pockets on front for storage solutions
Elasticated binding at cuff
Reflective drawstring channel and bungee cords at hem

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

Wechseln zu ...
Download press releases and images

Herzogenaurach, germany, november 18, 2020

WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.