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HERZOGENAURACH, GERMANY – OCTOBER 4, 2021
PUMA TEAMS UP WITH SARA BJÖRK GUNNARSDÓTTIR TO GIVE UNPRECEDENTED ACCESS TO SARA’S JOURNEY FROM PREGNANCY BACK TO ELITE LEVEL SPORT

PUMA has teamed up with PUMA athlete, Olympique Lyonnais football star and Iceland national team captain Sara Björk Gunnarsdóttir to launch authentic content chartering Sara’s pregnancy journey through to her return to elite level sport. As part of PUMA’s ‘She Moves Us’ platform the various content streams will culminate with the release of a special documentary early next year following Sara’s story.

 

Before and after Sara gives birth, PUMA social channels will chronical Sara’s life during and after her pregnancy, her training regimes and offer a glimpse into her life as a mother as she balances family life with her professional career. The content and documentary will offer unprecedented, never-before-seen access into the life of a professional female athlete as she faces the challenge of returning to elite level sport after giving birth. Sara will give insight into her journey, training schedules whilst pregnant, advice and expert guidance from professionals on her body changes through the process and her recovery post-pregnancy.

Many female athletes encounter challenges and uncertainty over their careers when faced with the prospect of pregnancy. Female athletes are faced with difficult decisions with many having to retire early to start a family due to lack of support, eligibility to play and maternity pay. “Starting a family when playing a professional sport is difficult. I really want to prove that you can come back from pregnancy and play at the top level,” said Sara Björk Gunnarsdóttir. “I hope to inspire women to do so and to show that there is the option of not choosing between having your family or your professional career.”

“Female athletes face many challenges in their careers and pregnancy can be one of them,” said Matthias Baeumer, General Manager BU Teamsport. “When Sara came to us with the news of her pregnancy, we wanted to support her in any way possible. Sara decided this would be a great opportunity to give insight into her journey and show female athletes that you can be a top athlete and still have a family. We are thrilled that Sara has asked us to be involved in the process and that she is sharing her experiences as she hopes to inspire female athletes around the world.”

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Don’t forget to catch the content that launches every month on PUMA Football’s Instagram and Twitter channels beginning October 4th, 2021, with the full documentary launching early in 2022 on PUMA’s YouTube channel.

 

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SOMERVILLE, MASS. – OCTOBER 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

 

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The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

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HERZOGENAURACH, AUGUST 10, 2023
PUMA’S CALI COURT IS TREATED TO AN ACE-WORTHY COLLECTION

Old-school cool is back, as Winnie Harlow presents a full collectionof the tennis-inspired Cali Court sneaker.

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Always street-style ready, the quintessential Cali Court fuses tennis heritage with modern streetwear sensibilities. The stacked sole adds flair to the Cali Court’s otherwise simplistic but stylish après-court aesthetic. A special graphic insignia featuring PUMA’s Jumping Cat logo sits on the tongue, while PUMA’s Formstrip accentuates the upper.

Styled on Winnie Harlow, the PUMA Cali Court is slated to arrive in a suite of six ultra-clean colorways, split across two installments. First up with three color schemes, the Cali Court Leather pack is punctuated by understated blue, purple, and pink hues. The second Cali Court Patent depicts the silhouette with tonal colorways and patent leather wrapping the toe box.

The new PUMA Cali Court Leather collection will be available starting August 10, 2023, from PUMA.com, PUMA flagship stores, and selected retailers, while the Cali Court Patent collection is set to arrive later in the year.

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HERZOGENAURACH, AUGUST 8, 2023
PUMA AND NANAMICA’S NEW COLLABORATION MARKS A NEW HORIZON FOR WORKWEAR

In 2022, PUMA kicked off a new collaboration with nanamica, elevating the Suede with a technical concept featuring GORE-TEX waterproofing, and wrapping the low-top silhouette with timeless colorways.

Now, PUMA and nanamica reprise their partnership to unveil a new conceptual collection centered around neo-workwear. The capsule reimagines workwear with a clean aesthetic, rooted in functionality and comfort. Injected with subtle military and nautical references, in keeping with the meaning of nanamica which translates to “House of the Seven Seas,” the collection features premium footwear and apparel that is set apart by thoughtful details and smart construction.

The PUMA Clyde is reimagined by nanamica, featuring a shroud design that conceals the eye stays, lending the shoe a functional and clean aesthetic. A staple technology in nanamica’s collections, GORE-TEX waterproof membrane is once again used across both colorways, in addition to premium leather on the upper. The PUMA Formstrip is denoted by a stitch-and-turn construction, while a co-branded satin tag is fastened to the tongue.

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Steeped in Japanese sensibilities, the accompanying apparel features a Woven Coat, which boasts Cordura fabric, a two-way zipper, an array of utilitarian pockets, and a rubber PUMA x nanamica badge. Two PUMA x nanamica Hoodies are included in the collection as well, fitted with quarter-zip closures and crafted from 450-gram French terry fabric. The capsule is rounded out by cotton twill Pants and essential striped T-shirts.

The latest from PUMA x nanamica will be available starting August 19, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

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HERZOGENAURACH, JULY 31, 2023
THE PUMA PALERMO COLORWAYS PRESENTS A TASTY TWIST ON A CLASSIC

The Palermo is back in fresh, fruity colors. As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two colorways, featuring vibrant schemes inspired by Palermo’s iconic scenery.

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The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

Two new PUMA Palermo colorways will be available starting August 5, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

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HERZOGENAURACH, JULY 28, 2023
“STRAWBERRIES AND CREAM” COLORWAY ADORNS THE COURT INSPIRED PUMA STAR SNEAKER

PUMA’s tournament-inspired Star silhouette makes another appearance in a new “Strawberries and Cream” color scheme, in reference to the desert snack served in England since the very first tennis tournaments in 1877.

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The Star was initially re-introduced by PUMA in a blue edition as the centerpiece of the PUMA x Noah collection, which followed the friends-and-family exclusive green edition. Now, the timelesssneaker lands in a third, classic colorway.

The Star is a re-issue of the 1970 PUMA Wimbledon, a classic court style that evokes PUMA’s influence and credibility in the world of tennis. This particular edition of the Star sees its first-ever re-issue, as the silhouette has been treated to a trio of clean, heritage colorways. The low-top sneaker features PUMA Star branding on the upper and midsole, plus contrasting red hits on the outsole, while perforations on the upper create PUMA’s signature Formstrip.

The PUMA Star “Strawberries and Cream” is available starting July 28, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

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HERZOGENAURACH, JULY 25, 2023
AHOY! SPONGEBOB SQUAREPANTS AND PUMA ARE BACK FOR A BRAND NEW KIDS' COLLECTION

PUMA and SpongeBob SquarePants reunite for another exciting collection, this time serving up a back-to-school capsule collection.

Featuring a range of playful doodle designs, drop two of the collaboration includes both footwear and apparel, mixing bright and playful undersea colors with sketchbook-inspired graphics from the show.

Apparel highlights include the PUMA x SpongeBob SquarePants Bomber Jacket and Twill Pants, while cozy essentials are also featured, such as the Graphic Hoodie, as well as a range of graphic T-shirts showing SpongeBob and his nefarious alter-ego DoodleBob. 

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The collection’s matching footwear is centered around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired color palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, SpongeBob SquarePants and PUMA’s latest offerings are perfect for any classroom, especially if you’re a student of Mrs. Puff.

The latest PUMA x SpongeBob SquarePants collection is available now from PUMA.com, PUMA stores, and select accounts worldwide. 

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HERZOGENAURACH, 22 JULY, 2023
PUMA MACHT’S MIT QUALITAT SERVICE LINE REIMAGINES COURT ESSENTIALS

The latest range of the contemporary MMQ collection transforms tennis-core for the streetwear crowd and reimagines court essentials with a clean, crafted aesthetic.

Relaxed, archive-inspired streetwear pieces are transformed with tennis-inspired graphics and crisp striping for an effortless clubhouse style. The new range of wardrobe staples is complemented by courtside kicks like the Clyde, Slipstream, and Prevail.

The MMQ Service Line collection is available from 22 July from PUMA flagship stores, selected retailers and on PUMA.com.

Editors Notes

German for “Made with Quality,” PUMA’s Macht’s Mit Qualitat collection represents the finest in PUMA’s design and materials. The concept channels minimalistic aesthetics, contemporary silhouettes, and sophisticated details into one refined vision of quality. Yet another core tenet for the MMQ collection is timelessness, which is represented through an aesthetic marriage between natural beauty and the wonders of human creation.

 

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HERZOGENAURACH, JULY 17, 2023
PUMA AND PALM TREE CREW’S FIRST LIFESTYLE COLLECTION MEANS SUMMER IS OFFICIALLY HERE

After multiple successful drops with PUMA Golf, crew love and summer vibes are at the center of PUMA and Palm Tree Crew’s new lifestyle collaboration.

Showcased for the first time at Palm Tree Music Festival in the Hamptons on June 24, 2023, the collection starts with classic streetwear silhouettes, which are infused with preppy, golf-inspired touches, andsummer-ready materials. Elevated with accents like embroidered details, palm tree graphics, and anexclusive monogram print created by PUMA and Palm Tree Crew, the apparel consists of a range of breezyand ultra-wearable silhouettes.

The co-branded Coach Jacket features a script logo and graphic on the rear, with the addition of PUMA and Palm Tree Crew logos on the chest. The monogrammed Short Sleeve Shirt and Shorts complete a matching set, while the Crew Sweater and Sweatpants offer a more relaxed look.

“This new lifestyle collection is so special to us because we are really expanding our brand and covering categories across golf and everyday wear. We wanted to create a new line that not only tied into the laid-back summer style but also day-to-day staples with cool accents and colors. We are really taking our partnership with PUMA to the next level and evolving into lifestyle, not just golf” said Myles Shear, co-founder of Palm Tree Crew. 

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The collection’s footwear offerings include the PUMA Suede, PUMA RS-X, PUMA CA Pro, and PUMA Leadcat in neutral, beachy colorways. The low-profile Suede features a contrasting hit of pastel green on the heel, while PUMA’s RS-X features Palm Tree Crew’s script logo emblazoned across the upper. The CA Pro features palm tree logos wrapped around the midsole, and the Leadcat remains a pool-friendly inclusion, boasting the collection’s monogram pattern across the forefoot. All styles come fastened with special gold palm tree hardware, plus perforated detailing, and co-branded elements throughout.

“I'm so excited to launch the new PUMA x Palm Tree Crew lifestyle collection. These pieces incorporate a more laid-back style and are perfect for day-to-day wear. I can't wait to rep it at my upcoming shows and see it in the crowd!”, said Kygo, DJ, producer, and co-founder of Palm Tree Crew.

The first PUMA x Palm Tree Crew lifestyle collection will be available for early access on palmtreecrew.com on July 19, 2023, before going live on PUMA.com, PUMA flagship stores, and selected PUMA retailers starting on July 20, 2023.

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HERZOGENAURACH, GERMANY ,7 JULY, 2023
AN ‘80S TERRACE LEGEND, THE CLASSIC PUMA PALERMO OG IS BACK

PUMA is marking the return of the Palermo, a terrace legend and a shoe that pays homage to the coastal capital of the island of Sicily.

After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This storied low-top originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.

PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with a retro T-toe construction, a classic gum sole, and the shoe’s signature tag featuring PUMA lettering in gold. Lastly, PUMA’s cat logo can be found on the shoe’s heel.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG is available starting July 7, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Herzogenaurach, germany, march 05, 2021
ITALIAN CRAFTSMANSHIP MEETS MOTORSPORT: THE PUMA X NEMEN COLLECTION

PUMA and Italian fashion brand NEMEN are partnering together for a debut collection that draws inspiration from motorsport racing and military gear, focusing on high-quality materials and premium executions.

The debut PUMA x NEMEN collaboration takes inspiration from F1 motorsport racing as well as military wear, merging the technical details of NEMEN with the sport influence of PUMA. Through the design of timeless, technical products, the collection discovers innovative uses and benefits for apparel and footwear, all while staying true to the essence of motorsport. Unique details like PUMA’s Disc technology, a laceless closing system, are incorporated into both footwear and apparel items. The products are made with functional materials that are weatherproof, breathable, and chemical free.

The apparel features high quality executions with rubberized, co-branded prints strategically placed to emulate a motorsport race suit through their placement. Elevated tees, hoodies, and crews offer a selection of basics in addition to unique designs. The Racing FZ Top is particularly inspired by the theme as a zip up race jacket in white with a motorsport inspired storm flap and stand-up collar with a hook and loop closure. A matching white Racing Pant offers the opportunity for a complete sport inspired look.

An aggressive mashup of PUMA archive inspiration and high fashion design elements, the Centaur Mid Disc NEMEN Neoprene comes in an all-black design with Disc technology and a neoprene upper. Details include a zipper feature on the quarter and holographic label on the inside of the tongue, inspired by authentic motorsport racing shoes.

Leonardo Fasolo started his career with Stone Island and CP Company, then went on to found NEMEN in 2012. NEMEN has ever since aimed to create product without compromise when it comes to their production quality and design. As an Italian brand that designs both garments and accessories, they combine innovative fabrics and dyeing methods to create utility products with a high fashion look. All of their products are made in Italy, resulting in luxurious designs known for their exquisite craftsmanship and attention to detail.


Fashion meets function when the new PUMA X NEMEN collection drops on PUMA.com, PUMA stores and select retailers on March 6th.

herzogenaurach, germany, april 22, 2021
REDUCE. REUSE. REGENERATE. – INTRODUCING THE PUMA RE.GEN COLLECTION MADE FROM TEXTILE INDUSTRY WASTE

Sports company PUMA is focusing on the theme of regeneration for its new RE.GEN collection. Inspired by the idea repairing or rebuilding something that's been damaged or lost, this dynamic collection of footwear, apparel, and accessories is constructed from PUMA’s own industry waste and other recycled materials.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset; it’s a modern collection that minimizes waste and makes an environmental statement through street style. It was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton. All footwear features a minimum of 20% recycled material on the upper.

Moving towards circularity, the RE.GEN collection incorporates three different kinds of recycled material: leather off-cuts from PUMA’s own production, cotton off-cuts from the greater textile industry, and polyester made from recycled plastic. The result is a modern collection that celebrates and rethinks waste.

RE.GEN not only uses the recycling process to influence the creation of the product - it also takes inspiration from it through design features. An all-over print on items in the apparel line includes a unique pattern that’s inspired by broken down plastic. Juxtaposing fabric mixes and unexpected cut lines appear throughout the collection, inspired by upcycling. Every piece features a recycled TPU badge and a label telling the product story. The pieces feature dynamic cutlines, fresh fabric mixes, and tonal colors.

RE.GEN ist ein Schritt in eine bessere Zukunft und auf PUMA.com, in den Stores und bei ausgewählten Händlern erhältlich.

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