Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Engineered like uniform, the drop reworks streetwear staples in premium materials - from the heavyweight hoodie and tee to a cap that balances utilitarian edge with refined detail. A co-branded badge, designed for the collab, runs across the apparel.

Anchoring the collection is the PUMA x Skepta Skope Forever Low. Smooth leather, rope laces and a hiking sole. The silhouette feels like a school shoe - but reimagined with contrast tabs and a silver tongue badge. Even the Formstrip is reduced to a stitch.

First release lands at Big Smoke Festival, London, August 9–10, 2025. 

Full global launch: August 14, via PUMA.com and select retailers.

The new PUMA Speedcat is available starting August 14, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

The momentous, monochromatic drop looks at the world through Rosé-colored lenses, blooming with personal references, culminating in a collection that is a creative embrace of Rosé’s personal taste and aesthetics. Oversized basics are paired with distinctly feminine designs and tailored elements that pull from PUMA’s history of sportswear designs, alongside a special “ROSIE” graphic wordmark, and two fresh takes on the PUMA Speedcat.

The campaign's ethereal visuals introduce the collection, bringing it into focus with dreamlike softness. Set against green pastoral backdrops, the images capture a nostalgic, unfiltered mood that mirrors Rosé’s poetic intent: quiet rebellion, honest expression, and everyday confidence. 

"This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé. 

Following her Speedcat-powered roadtrip adventure, Rosé now presents her very own iterations of the racing-inspired silhouette. The Speedcat Ballet features pointe-inspired laces, while the Speedcat OG Premium comes with statement lacing details enveloping the upper. 

For apparel, the collaboration’s design ethos channels Rosé’s vision into an expression of sporty, streetwear-coded designs. Reinterpreting PUMA’s iconic track suits, the collection’s Oversized Track Jacket and Relaxed Track Pants bring a modern approach to legacy styles. Relaxed and roomy sportswear-inspired fits continue with the Half-Zip Jacket and Full-Zip Hoodie, in addition to the Mesh Top with a bold “ROSIE” graphic on the rear. A clever wink in the collection, the X-Small Duffle and Micro Grip serve as playful visual punctuation throughout the range, offering compact forms that add personality and proportion.

PUMA x ROSÉ collection is available starting August 28, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Continuing to draw inspiration from the beautiful game, PUMA and KidSuper’s latest drop is immersed in the original artwork of Dillane. PUMA’s iconic T7 tracksuit and the pitch-inspired V-S1 sneaker take center stage in a campaign titled “The Gaffers,” which pays homage to those larger-than-life personas who dominate the touchlines: football coaches.

In “The Gaffers,” two coach archetypes go head-to-head, as brash and loud clashes with suave and stylish, in a battle of clipboard against cologne. In this epic sporting saga, the story-driven campaign features an ensemble cast of models, with Dillane himself making a not-so-surprise appearance as well. The campaign also shows a glimpse of the new KidSuper FC pitch, a rooftop street-football oasis in the heart of Brooklyn.

Dillane’s expressive visuals and distinct use of color come to life in sportswear silhouettes and vintage football-inspired designs. The color-blocked windbreaker and patterned T7 tracksuit are joined by a sideline staple, the long hooded down coat, adorned with playful doodles and KidSuper FC branding. Women’s offerings include leggings and a long-sleeve shirt, with headwear and accessories like the Grip Bag, beanie, and cap carrying the same visual DNA. 

KidSuper and PUMA also bring in two new footwear silhouettes. From the 1970s, the low-profile PUMA Brasil adds a touch of football heritage to the collection, offered in two gum-soled colorways with distressed, faded uppers. The more modern V-S1 takes inspiration from two 2000s-era performance designs, updated for 2025 with asymmetrical lacing and bold accents. For the collaboration, KidSuper gives the silhouette a grassy pitch-like upper.

The latest from PUMA and KidSuper is available starting September 1st, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Named for its signature upper and celebrated for its nostalgic colorways, the PUMA Suede is now reimagined with a premium execution in collaboration with the maker of renowned English suede leathers.

For this second drop, the Suede is pared back into one of its purest and most pristine expressions, featuring original detailing and rendered in three elegant and vibrant colorways: “Honey Butter,” “Persian Blue,” and “Orange Glo.” The latter edition evokes 

a famous Knicks-orange colorway created specially by PUMA for the Suede’s one-time namesake, the ever-stylish Walt “Clyde” Frazier Jr.

Since 1825, Charles F. Stead has crafted premium suedes known for their soft, natural feel. A meticulous tanning process sets their materials apart as some of the finest in the world. Commemorating the handshake between the two brands, each pair comes with a special Charles F. Stead hang tag, crafted from the same material as the upper.

The PUMA x Charles F. Stead Suede is available starting September 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The bold interpretation of the Talon is defined by a distressed denim-look with a worn-in patina, unique paneling that references vintage racing uniforms, and an external cage anchoring the sneaker in modern design. The result is a shoe that feels unarchived from its Y2K past yet melded with modern performance sensibilities.

Steeped in sombre textures and colors, the campaign was captured by Beltran Gonzalez, who utilizes his signature approach to compositions, expressing themes of authenticity,
vulnerability, and introspection in a melancholic but humanistic arrangement of visuals that showcase NO/FAITH Studios’ brooding take on the Talon.

Originally launched in 2004, the Talon was a Y2K-inspired sneaker known for its low-profile silhouette and unique rippling lines that sweep across the upper.
The NO/FAITH Studios x PUMA Talon launches on September 5th, 2025, at GATE 194, ahead of wider availability from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

From the moment they entered, visitors were immersed in the collection, presented within a bespoke showcase inspired by the collection and Rosé’s creative world. The experience opened with a runway-inspired photo moment before leading into the main display and interactive zones. Guests posed for candid shots in a custom photobooth, listened to intimate voice memos recorded by Rosé, and explored the collection through a striking 3D holographic installation. Attendees could even curate their own PUMA x Rosé look on-site. At the letter wall, fans penned heartfelt notes as if writing directly to Rosé herself. 

"Working with the PUMA team to bring the PUMA x Rosé collection to life has been a fulfilling journey, and celebrating its launch feels very special. It’s an incredible experience to see the campaign come to reality and to see how people creatively style the pieces in their own way. This experience will be unforgettable," said Rosé.

PUMA x Rosé is available now, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Centered around the hockey jersey as the collection’s focal piece, the Winter Rink collection features both apparel and footwear, blending vivid patterns, vibrant colors, and team-style logos. The PUMA cat appears throughout, subtly hidden in several of the collection’s designs.

70s cuts like flared leggings, pencil skirts, and long-sleeve roll-neck tops featuring geometric patterns are paired with more cozy essentials like hooded sweatshirts.

The PUMA “Winter Rink” jersey features an oversized cut, with specially designed badges emblazoned on the chest.

Lastly, PUMA’s limited-edition “Winter Rink” Slipstream comes with a muted color scheme mixing an icey greyish-blue with a salmon tone splashed across the PUMA Formstrip.

The PUMA “Winter Rink” collection is available starting August 26, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.