Infused with the spirit of terrace style, the collection balances streetwear sensibilities with subtle nods to match-day heritage. Standouts include a utilitarian anorak-inspired Jacket with a prominent front pocket and half-zip closure, cut from robust twill, and a sleek black Bomber with a shirt collar and the script logo embroidered across the chest and back. The T7 Jacket arrives in an elevated knitted construction, upgraded with branded zipper pulls and tonal detailing. Understated pants round out the collection’s head-to-toe offerings.

Accessories extend the story, with a collaborative sling bag providing pitch-side practicality and a baseball cap offered in two versatile colorways, both featuring the collection’s distinctive script logo. 

Rounding out the collection, footwear icons like the Super Team and King Indoor are elevated with minimalist design language and meticulous detailing. The stripped-back Super Team features debossed branding and a seamless upper, while the King Indoor arrives in premium suede, complete with Represent’s debossed mark on its unmistakable lace shroud, a subtle tribute to football’s enduring style both on and off the field.

PUMA x Represent is available starting October 11th, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Styled with her signature edge, Gray presents the latest Mostro in a soft sage colorway, brought to life through a cinematic series of visuals. Defined by its spiked sole and sleek strap closure, the hybrid design of the Mostro proves to be as enduring as it is bold, whether under the glow of disco lights or at a quiet corner table. 

The limited-edition range features reimagined versions of the PUMA Inhale and Inverse sneakers, alongside apparel and accessories that pay tribute to the world of Sonic. The capsule features hidden Easter eggs, character nods, and customizable elements, inspired by the Blue Blur and SEGA’s newest kart-racing game Sonic Racing: CrossWorlds™.

At the heart of the footwear lineup is the PUMA Inhale, a dynamic 2000s running silhouette reborn in Sonic’s signature blue. Shadow and Tails are each given their own spin on the PUMA Inverse, with colorways echoing their in-game personas. All three sneakers feature custom designs in the form of character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and replaceable Formstrips.

On the apparel side, PUMA goes full throttle with a speedy collection that blends motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds. The matching Track Jacket and Track Pants feature a blackout palette accented by bold red piping and Sonic co-branding. The Graphic Hoodie and Shorts arrive with a washed treatment and gold-ring drawstring aglets, while the Racer Shirt showcases an oversized monochrome Sonic graphic across the body. The graphic tee unites the whole trio, Sonic, Tails, and Shadow. Topping off the collection are a 5-panel cap and waist bag, both featuring ring-inspired zipper pulls and co-branded badges. 

The collection’s visuals carry over into the game itself, which includes eight PUMA-designed in-game decals that players can use to customize their vehicles in Sonic Racing: CrossWorlds. The PUMA decal pack will be available at no additional cost for all players who purchase the game.

The latest from PUMA x Sonic the Hedgehog launches on October 30, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Hello Kitty is joined by her friends Kuromi and My Melody in a capsule that celebrates her love of decorating everything in sight, from her diary to her phone to her entire bedroom, with stickers. Built around this playful motif, the collection is brought to life through all-over patterns, glitter accents, and sticker-inspired graphics across a full range of apparel and footwear.

For apparel, pastel tones unite the collection, with PUMA x Hello Kitty and Friends graphics and sticker album-inspired patterns that jump off of each design. The Slim Tee comes with a specially created graphic on the chest, going along with the collection’s Pleated Skirt. A Bomber Jacket adds a preppy touch to the playful collaboration, while the Relaxed Crewneck is splashed with a bold print from neck to waist.

The attention to detail and stick-inspired motif carry over into the footwear, which comprises the Palermo, Easy Rider, and Suede XL. The Palermo is topped with a bow-accented Formstrip and a My Melody heel graphic, while the Easy Rider is adorned with an all-over pattern and a Kuromi cameo. Lastly, the Suede XL is fitted with a custom lace shroud that nods to Hello Kitty and her kawaii crew. Completing the collection’s theme, each pair comes with a limited sticker sheet featuring Hello Kitty and all her pals inside the special-edition packaging.

The latest from PUMA x Hello Kitty is available starting October 2, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

At its core is the PUMA H-Street, a retro running silhouette originally derived from the early 2000s PUMA Harambee spike. Guizio’s take strips it back with an understated palette and a tactile mix of airy mesh and fuzzy suede in light beige. Two additional lace sets in brown and neon green invite wearers to accessorize the sneakers and customize their look, while a discreet Guizio tag marks the collaboration.

The apparel side revisits PUMA’s iconic T7 tracksuit with a modern twist. In Navy Blue, the leaping cat is imagined as a bold side-stripe accent, while the Black and Bronze versions lean into tonal detailing. Completing the lineup, an active top and skirt bring Guizio’s feminine edge to the sporty foundation.

The campaign visuals channel the rawness, intimacy, and stripped-back simplicity of ’90s fashion ads, capturing the PUMA x Guizio collection in moments of connection, ease, and understated sensuality.

PUMA x Guizio launches on September 20, 2025, from PUMA.com, PUMA flagship stores, and via partner. 

Infused with playful energy and offbeat graphics, the new capsule builds on the duo’s debut drop, blending skate style with PUMA’s iconic sport codes. Serving up an assortment of oversized essentials, cut and sew goods, and footwear, the collection is locked down with loud, custom graphics created specially by PUMA and the crew at RIPNDIP.

Building on the first drop, Nermal and PUMA’s leaping cat silhouette are behind some of the collection’s key graphics, including skate staples like the graphic t-shirt, as well as the graphic hoodie, matching oversized wide sweatpants, and dad cap. A trippy, kaleidoscopic graphic also appears across the knitted vest and reversible skull beanie in a vivid green and black color scheme.

The collaboration’s footwear highlights start with the Suede XL, an extra-padded version of the 1968 PUMA icon. RIPNDIP’s version features trippy Nermal visuals etched across the upper, plus a stash pocket tucked inside the tongue, rendered in a muted tape colorway. PUMA’s Inhale and Inverse complete the collection’s footwear range. While the Inhale takes on a black color scheme with a subtle gradient towards the toe, the electrified Inverse is treated with green tones overlaid with molten silver. Hiding in the design of each shoe, Lord Nermal makes another surprise appearance, as he’s known to do.

The latest from PUMA x RIPNDIP launches September 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

This sleek evolution trades the signature strap closure for a sleek, ankle-high sock profile, while preserving iconic Mostro details with its recognizable spiked rubber sole. The outsole’s aggressive tread pattern features distinctive visual texture, staying true to the original Mostro’s sport-inspired DNA. Available in black and khaki, each pair features a breathable textile upper and a functional rear pull tab for easy on-and-off wear.  

This time, the world of Hot Wheels Monster Trucks roars to life through a bold, action-packed lineup of footwear, apparel, and accessories. The limited-edition range draws inspiration from Mattel’s Hot Wheels® Monster Trucks, transforming legendary rigs like Mega-Wrex and Tiger Shark into wearable statements, to coincide with Hot Wheels’ upcoming new Dinos vs. Sharks season.

Big action and big wheels are transformed into streetwear essentials like Graphic 
T-Shirts, Cargo Pants, and a Crewneck Sweater featuring electrified graphics and relaxed cuts. Each piece is finished with co-branded silicone badges and color-rich prints that channel the explosive visual language of Hot Wheels. 

On foot, PUMA and Hot Wheels® rev up the collaboration with new versions of the CA Pro and RS-X silhouettes, as well as the track-inspired Speedcat. Rich with details that reference Hot Wheels Monster Trucks, the specially designed RS-X comes with a vivid color scheme that evokes the ferocious Mega-Wrex, while the Tiger Shark-themed CA Pro is equipped with a convertible tongue that conceals a hidden PUMA x Hot Wheels® logo lockup. Tuned up for the track, the Speedcat features an asphalt-black finish with a monster truck-inspired insignia on the heel. For Hot Wheels collectors, each sneaker comes wrapped with special packaging.

The latest from PUMA x Hot Wheels® is available starting August 7, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The latest campaign captures the Inhale’s unique energy through an intimate, crew-driven lens. Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity. From daylight fit checks to midnight moves, the Inhale is here to shake things up.

Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.

The new PUMA Inhale launches on August 7, 2025, from PUMA.com. PUMA flagship stores, and selected PUMA stockists.

The FENTY x PUMA Collection includes:

• FENTY x PUMA AVANTI LS: The icon returns. The Avanti LS fuses sport and fashion in a pale purple colorway and a black/beige version, featuring signature football stitching details, a fold-over tongue, and soft, luxe materials. Inspired by the PUMA King boot, the Avanti is here to play.

• FENTY x PUMA CAT CLEAT L: Inspired by the PUMA Striker, the FENTY x PUMA Cat Cleat features a sleek slip-on design and football-style cleats at the sole. It’s streetwear with a stadium twist.

• FENTY x PUMA NYLON DRILL TOP: Designed with an oversized, comfy fit, the Drill Top blends football DNA with Rihanna’s bold aesthetic. Consider it your new go-to for effortless, elevated streetwear.

• FENTY x PUMA T7 SLIM TEE: The T7 Tee features a sleek, fitted silhouette with just the right amount of stretch, finished off with a ribbed collar and rhinestone PUMA Cat Logo.

• FENTY x PUMA SHORTSLEEVE JERSEY: Rihanna’s take on a short sleeve jersey that features contrast mesh side panels, tonal piping, and ribbed details. Finished in soft purple and cream tones with a metallic FENTY x PUMA woven label, it’s a pitch-perfect remix.

• FENTY x PUMA PIPING TRACK PANT: This pair serves up loose, relaxed style with an adjustable waistband, contrast side panels, and piping details.

• FENTY x PUMA TOWELING TRACK SHORT: The Track Shorts come in a rich maroon hue with a towel terry texture, an adjustable waistband, and embroidered branding at the leg. 

• FENTY x PUMA POCKET GRIP BAG: Crafted with a slim, elegant shape and contrast piping, the FENTY x PUMA Pocket Bag fits perfectly under your arm and will take you from day to night in style. This instant staple is rounded off with metal hardware, an adjustable shoulder strap, and FENTY x PUMA branding. 

• FENTY x PUMA SCARF: Chic with a side of sport. This FENTY x PUMA Scarf is crafted from silky material in a soft purple hue, finished with a double-sided chevron sublimation print. Throw it on, tie it up, style it your way.

The new FENTY x PUMA collection drops exclusively on PUMA.com and PUMA flagship stores on August 6th at 10AM worldwide.  The following day, August 7th at 10AM, it will be available at select global retailers.  

Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.