The Velophasis first arrived in January featuring an overstated shape that is wrapped with a mixture of technical and performance materials. Now the sneaker is redone with a characteristic customized feel, in the way of a full purple overdyeing process applied by PLEASURES. The color treatment fastens to the shoe’s sole in a unique way, giving the shoe a pre-worn look.

“We are excited to work with PLEASURES, and to share and mix each of our perspectives and points of view. We love PLEASURES’ ability to bring in varied references and touchpoints. With this new collaboration, the Velophasis gets a completely fresh look and feel with this DIY-inspired overdyeing effect,” said Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.

This season, PUMA x KOCHÉ draws inspiration from the power of nature – and gemstones in particular – to instill positivity, strength, and peace. The new collection blends function and versatility while showcasing select jewel tones, bright graphics, and crystal inspired prints to activate a shift away from the status quo.

Fresh, playful pieces range from jewel-toned windbreakers, pants, and shorts to sweatshirts and tees featuring an energetic geode graphic. Reversible styles, two-way zippers, and multiple pockets live in symbiosis with more delicate details, from elevated trims to subtle textures. Footwear consists of two complementary PUMA PLEXUS designs: a sleek, mid-cut sneaker with zip closure and a progressive, hiking-inspired shoe with distinctive lace detailing. Accessories include whimsical reversible bucket hats and a convertible waistbag that captures the collection’s spirit of versatility. The palette, made up of shades found in actual crystals, evokes the very natural world that beckons to be explored.

A quintessential style for any season, the Cali Court fuses tennis heritage with modern streetwear sensibilities, resulting in a modern style that is street style-ready. The understated yet classic low-top features an ultra-clean look, with a white upper in smooth leather offset by subtly contrasting nubuck panels. The stacked sole addsflair to the Cali Court’s otherwise simplistic butstylish aesthetic, which fuses tennis sensibilities with street-ready style. A special graphic insignia featuring PUMA’s Jumping Cat logo sits on the tongue, while PUMA’s Formstrip accentuates the upper. 

The focus of the collection is Noah’s premium leather take on the PUMA Star, which will be available for the first time in a limited release. The Star is a re-issue of the 1970 PUMA Wimbledon, a classic court style that evokes PUMA’s influence and credibility in the world of tennis.

A departure from the ultra-technical clothing of today, the accompanying apparel leans heavily toward Noah'ssignature East Coastsports-prep aesthetic, which is best represented through itemslike the cotton twill painter cap and velour vest. Two crew sweaters are made from recycled French Terry, featuring a rugby-style collar with an adjustable drawstring waist. Featured throughout the collection, but best seen on the chest on the Raglan Longsleeve, Super PUMA graphics bring a sense of nostalgic fun to the partnership.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

Exhale Crop Top

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
• BREATHABILITY: Mesh sleeves help keep you cool.
  
   

Exhale Full Tight

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
• MOVEMENT: High waistband pocket offers a secure storage solution

The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.