Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture. 

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing. 
 
The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.  

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner. 

This latest drop carries over from PUMA and PLEASURES’ first-ever seasonal offering in 2023, plus the previous Suede XL and Velophasis sneaker collaborations. 

This time around, racing and punk motifs converge at the starting line to inform a range of cut-and-sew items, graphic shirts, accessories, two bold takes on the PUMA Spirex sneaker, and a new edition of the TS-01 slip-on. 

Articulated apparel designs are injected with motorsport cues and engineered materials across a monotone color palette featuring bold neon pops. Following a “recipe for destruction,” the collection also comes with its own high-speed visuals created by PUMA and PLEASURES, with logo play mixed throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

Accessories are highlighted by the Cap and Cross Body Bag which feature logo play across their designs. For footwear, PLEASURES reenvisions the new Spirex silhouette, an asymmetrical design that takes cues from Y2K-era running spikes. PLEASURES’ versions feature two sleek, monochromatic colorways. PLEASURES’ covert take on the TS-01 features a padded quilt upper and buckle closure. 

PUMA x PLEASURES Part Two is available exclusively from PLEASURESNOW.com starting on March 1, and from PUMA.com, PUMA flagship stores, and selected retailers starting March 2.  

Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day.  

Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.  

The accompanying footwear offerings are highlighted by PUMA’s Mayze, Suede, and RS-X silhouettes, which are elevated with distinct accents. Trolls characters like Tiny Diamond and Queen Poppy are personified throughout, coming to life through Trolls graphics and even special lace shrouds on the collection’s footwear offerings. 

PUMA x Trolls is available starting February 15, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.