Rihanna’s iconic creeper is finally back. But this time, it’s bigger, bolder and phatter than ever. Imagined, designed, and named by Rihanna, the Creeper Phatty takes the classic Creeper to the extreme with an oversized design, stacked gum sole, and bold pops of color. This new twist on the FENTY x PUMA Creeper is available in three colors for all ages and genders, a full family affair.
Noah and PUMA introduce the third chapter of their ongoing partnership, comprising a new collection of cut-and-sewn apparel made by PUMA exclusively for Noah, as well as new footwear. For the first time, Noah and PUMA also introduce suiting, in the form of a made-in-Italy blazer and trousers set.
Inspired by classic sports silhouettes and winter essentials, the premium apparel collection is locked down by earthy and neutral tones. The range features a Jacquard Polo with Super PUMA and embroidered logos, an insulated Quilted Jacket made from water-repellent nylon canvas, and made-in-Portugal Twill Pants, all elevated with thoughtful detailing throughout. Accessories include a jacquard Scarf with Super PUMA motif, a merino wool Ski Beanie, and a Corduroy 5-panel.
The collection’s showpiece is a two-piece suit made by Noah exclusively for PUMA. Made in the Italy by Fox Brothers, the suit is a 90% wool and 10% cashmere blend, featuring a custom Super PUMA jacquard lining in 100% viscose, genuine horn buttons, and a custom PUMA lapel pin. Noah’s Brendon Babenzien created the suit as a play on PUMA’s iconic T7 tracksuit.
"When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like PUMA who says yes, you’re thrilled", said Noah co-founder, Brendon Babenzien.
For footwear, Noah and PUMA bring back the Suede Classic Velcro in two colorways. The collaborative sneakers arrive in “Camel” and “Navy” options, both featuring two Velcro closures adorned with gold PUMA lettering, a perforated PUMA Formstrip, and Noah’s cross logo stamped on the heel.
The latest from PUMA x Noah is available starting November 17, 2023, from noahny.com and Noah stores, and selected accounts worldwide, while Noah and PUMA’s made-in-Italy suiting will be exclusively available from Noah stores and Dover Street Market.
PUMA and Rhuigi escape to the Hamptons for the latest drop of their ongoing partnership.
PUMA continues its ongoing celebration of the classic Palermo sneaker.
Kyle Kuzma, renowned NBA champion and entrepreneur, and his lifestyle brand Childhood Dreams, have once again collaborated with PUMA Hoops to launch their second Childhood Dreams Collection. This collection not only reflects Kuzma's distinctive style and artistry, but also carries the message that dreams can take you anywhere, whether on or off the basketball court.
On November 2, global icon Rihanna and sports company PUMA will launch two new colorways of their coveted FENTY x PUMA Avanti sneaker.
Global sports company PUMA celebrates 55 years since the iconic Silent Gesture made by Tommie Smith at the 1968 Olympics on October 16th. In honor of this special date, PUMA launches the ‘Icons of Unity’ collection, and an exclusive interview with the brand’s ambassadors: Colin Jackson, former track and field athlete and Olympic silver medalist, Felix Streng, Paralympic gold and silver medalist and World and European Champion, and Tommie Smith, former track and field athlete and Olympic gold medalist.
“If a person is on the right track, the track in front is already laid because all they have to do is follow what they already have in their mind to do. And that peace, justice, equality, and dignity certainly drives a person forward, especially our younger generation, like sitting here”, said Tommie Smith during his interview. “It gives them an idea of: “oh, maybe I am on the right track.” But you had to continue that track. Don't jump off of somebody else's track because the train might be coming your way. Just keep doing what you're doing and think with a positive attitude.”
Watch the full interview on PUMA YouTube.
The Icons of Unity collection is available at puma.com, PUMA selected stores, and participating retailers from October 16th, 2023.
PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.
PUMA and PLEASURES link up for a complete collection mixing elements of sportswear, technical apparel, and outerwear, elevated with PLEASURES’ playful irreverence and eye for eclectic references to music, pop culture, and the melting pot of Los Angeles.
PUMA and STAPLE continue their collaboration with the “East West Ivy” collection, which explores Asian American culture through the lens of 1960s collegiate style trends.
Global sports company PUMA and absorbent apparel brand, Modibodi® have created a new collection of their best-selling active period underwear range, which allows women to focus on sports during their period thanks to the combination of Modibodi’s signature leak-proof technology with world-class sport expertise from PUMA.
Designed so you feel confident and supported to move while you bleed, the new PUMA x Modibodi active period underwear is made from 82% recycled material and combines soft, breathable fabrics that stretch and move with your body, featuring three layers of built-in technology, that can hold up to 15ml without staining your activewear.
Easy to wear under activewear, this workout staple comes in three new designs that absorb up to 2-3 tampons, sweat and moisture fast, and act as an alternative to disposable pads, liners and tampons as you move. Modibodi’s super slim, concealed absorbent lining, helps prevent leaks and unwanted stains and includes a leak-proof barrier layer for secure protection, wicking moisture and sweat and locking away fluid and odour.
Available in three colourways, Palm Green, Palm Blue and Persian Blue, the collection keeps you feeling fresh and dry through your workout. Consisting of three styles: cheeky, classic brief and boyshort, in a range of Light-Moderate to Moderate-Heavy absorbencies, the active range is ideal to absorb your period and sweat.
The new PUMA x Modibodi active period underwear is made for maximum protection and performance and available in selected stores and online at modibodi.com.
Global sports company PUMA launches a beanies campaign, “Class of 23”, to unite ambassadors from across the globe to represent of the close-knit PUMA family.
2023 means a long journey for PUMA, which was made with the remarkable people behind it. “Class of 23” is the right way to celebrate the inspiring ambassadors and talents PUMA has collaborated with over the past 75 years.
Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in a personalized way, wearing their favorite PUMA beanies from the 2023 collection to show their membership in the grand PUMA family.
"Our PUMA family is the heartbeat of our brand, co-created with the brilliance of our exceptional athletes and ambassadors who continually redefine the essence of sports”, said Oana Leonte, Head of BU Marketing Accessories. “As we proudly mark our 75th anniversary this year, we've chosen a humble yet symbolic product, the beanie, to pay tribute to the remarkable individuals who have etched their legacy in our brand's history — our PUMA ambassadors. Together, they come as the Class of '23, exemplifying the spirit of innovation and excellence that defines PUMA”.
Jack Grealish, as one of the participants in this initiative, shared that it’s unbelievable for him to be part of the PUMA family. “Obviously, ever since I have joined, my performances on the pitch have got better. I love the brand, I love the boots, and I think the second half of the last season was the best I have ever played in my career, and luckily, it coincided with joining PUMA. Joining the family is a dream come true because it’s such an iconic brand.”
This marks the first occasion where PUMA brings together all the company’s ambassadors for a memorable occasion, celebrating our collective journey throughout the years. Here’s to having a moment. Since 1948.
The product is available on the PUMA website: https://go.puma.com/Class-of-23.
