one piece
Herzogenaurach, March 19, 2024
PUMA AND “ONE PIECE” SET SAIL FOR ADVENTURE ON THE HIGH SEAS

PUMA joins forces with the best-selling anime series of all time, One Piece. 

Celebrating the 25th anniversary of TV anime “One Piece”, the partnership mixes classic PUMA streetwear and sports silhouettes with the island-hopping pirate adventure series. 

Following Luffy’s quest to become the King of the pirates, the globally popular anime is depicted through graphic elements like pirate flags, as well as scenes and characters from the show that are used across T-shirts, Hoodies, and PUMA’s T7 tracksuit. Selected pieces feature PUMA’s wordmark, cleverly mixed with the One Piece logo. Bringing the collaboration’s story to life, the PUMA x One Piece accessories include the adventure-ready Backpack and Bucket Hat. 

For footwear, the collection’s four expressive PUMA Suedes are inspired by the Four Emperors: Straw Hat Luffy, Red-Haired Shanks, Blackbeard Teech, and Buggy the Genius Jester. Each of these figures is alluded to through elevated detailing like a cloud-shaped Formstrip representing Gear5 Luffy and scar-mark embroidery nodding to Shanks. Finally, custom packaging and special gold medallion hangtags come with each sneaker. 

PUMA x One Piece is available starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

mostro
Herzogenaurach, March 13, 2024
PUMA UNLEASHES TWO VIBRANT NEW COLORWAYS OF THE MOSTRO

One of PUMA’s most unique and innovative footwear designs, the Mostro, is back in two radiant colorways: “Pink Delight” and “Ignite Blue”. 

mostro

Originally launched in 1999, the Mostro takes its name from the Italian word for monster, which describes the shoe’s bold hybrid look that draws inspiration from two realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. 

Truly one of the most distinctive sneakers from PUMA’s archive, the low-profile style boasts defining features such as its signature spiky sole and forefoot strap closure. Introduced in a Light Grey and Yellow color combination earlier this year, the experimental sneaker is now set to launch in two neon variations for its second drop. 

The Mostro made its official return through the lens of photographer Chris Maggio in New York City, showing the silhouette through the daily lives of several unique city dwellers. Following that, the Mostro reared its head at PUMA’s "Welcome to the Amazing Mostro Show", a runway-event experience that kicked off New York Fashion Week. 

The new PUMA Mostro colorways will be available starting March 23, 2024, at selected retailers worldwide including Kith, Slam Jam, LN-CC, END. Clothing, SSENSE, WORKSOUT. 

palermo
Herzogenaurach, March 6, 2024
PUMA PALERMO TOUCHES DOWN IN PALERMO

The PUMA Palermo travels home to the Sicilian capital itself for the new season.

The Palermo arrives in soft new color schemes, faithfully rendered in a timeless low-top profile, featuring a signature Palermo tag on the upper, a T-toe construction, and a classic gum outsole.

This new chapter in the Forever. Palermo. campaign captures the aliveness and sweet life of Palermo through its landmarks, markets, and streets, as two new colorways take the spotlight, arriving in “Grape Mist” and “Alpine Snow” editions. 

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. The Palermo was later adopted by football casuals to become a staple of terrace subculture.

Following the re-introduction of the Palermo in its original colorway, this latest campaign arrives as a follow-up to the Jack Grealish and Dua Lipa-led Forever. Palermo. campaign from 2023, which depicted the football heritage of the shoe through a modern lens.

The latest PUMA Palermo pack is available starting March 14, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

xgirl
Herzogenaurach, March 4, 2024
PUMA AND X-GIRL BREAK THE RULES OF Y2K SKATE AESTHETICS

PUMA and X-girl explore the rebellious style codes of ‘90s and 2000s skateboarding culture for the duo’s first-ever collaboration.  

Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture. 

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing. 
 
The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.  

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner. 

Shapelux
Herzogenaurach, March 1, 2024
PUMA reveals SHAPELUXE: A collection that celebrates the inspiring women of the PUMA fam

PUMA is celebrating women who defy expectations and control their own narratives with the launch of a new training collection, SHAPELUXE.

  • PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
  • These women defy expectations, control their own narratives, and reject the “one-size-fits-all” approach to fitness.
  • The SHAPELUXE training collection features innovative, high performance pieces that seamlessly move with you using LYCRA® ADAPTIV materials.
  • The collection launches globally on Friday 1 March, 2024.

SHAPELUXE is designed to move with you for unrestricted movement, no matter your physical ability, body shape or identity, and is made for women who reject the “one-size-fits-all” narrative, encouraging you to be your authentic self.

The form-fitting pieces are built for a second-skin feel, using PUMA’s innovative LYCRA® ADAPTIV materials to seamlessly support your body. The new LYCRA® ADAPTIV fiber is engineered to deliver sculpting and support whilst being stretchy, breathable and comfortable.

To bring the collection to life this International Women’s Day, PUMA will share the inspiring story of its own employees and the wider PUMA fam from across the globe, each sharing how they found confidence through the power of movement. 

To find out more about their stories, follow @pumatraining on Instagram.

shapelux
shapelux
shapelux
shapelux

The PUMA SHAPELUXE training collection includes: 

  • Move SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: low support bra with engineered support
  • SHAPELUXE Seamless Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: high waist fit, full length with engineered support
  • 4Keeps SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: medium support, thin racerback silo with a seamless waistband
  • SHAPELUXE Seamless Short Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: 6” inseam with high waist fit and engineered sculpting
pleasures
Herzogenaurach, February 27, 2024
PUMA AND PLEASURES ARE READY TO BURN RUBBER

PUMA and PLEASURES are back, reprising their creative partnership with a second full collection for 2024.

This latest drop carries over from PUMA and PLEASURES’ first-ever seasonal offering in 2023, plus the previous Suede XL and Velophasis sneaker collaborations. 

This time around, racing and punk motifs converge at the starting line to inform a range of cut-and-sew items, graphic shirts, accessories, two bold takes on the PUMA Spirex sneaker, and a new edition of the TS-01 slip-on. 

Articulated apparel designs are injected with motorsport cues and engineered materials across a monotone color palette featuring bold neon pops. Following a “recipe for destruction,” the collection also comes with its own high-speed visuals created by PUMA and PLEASURES, with logo play mixed throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

Accessories are highlighted by the Cap and Cross Body Bag which feature logo play across their designs. For footwear, PLEASURES reenvisions the new Spirex silhouette, an asymmetrical design that takes cues from Y2K-era running spikes. PLEASURES’ versions feature two sleek, monochromatic colorways. PLEASURES’ covert take on the TS-01 features a padded quilt upper and buckle closure. 

PUMA x PLEASURES Part Two is available exclusively from PLEASURESNOW.com starting on March 1, and from PUMA.com, PUMA flagship stores, and selected retailers starting March 2.  

suede
Herzogenaurach, February 22, 2024
FOREVER SUEDE, FOREVER AUTHENTIC: A PUMA ICON

PUMA reintroduces the iconic Suede sneaker for 2024.

suede

Named for its signature upper material, and its many classic colorways, the Suede’s timeless shape and iconic Formstrip have remained constant and unchanging for half a century, at the same time, the meaning of the Suede has been reinvented countless times through the lens of different styles, cultures, and communities. 

The 2024 Suede represents the diverse personalities behind this iconic silhouette, which is worn by a unique cast of faces in the latest campaign. This year, the PUMA Suede Classic returns in sizing for the whole family, in multiple nostalgic colorways.  

The PUMA Suede has truly seen it all, and since 1968, the silhouette has been on a remarkable journey. Adopted into hip-hop and skateboarding, before being embraced by modern tastemakers who have made it their own, the Suede has lived a different life over each decade and each generation. The last 50 years have made it clear: no two Suedes are worn the same. 

The PUMA Suede Classic is available starting February 24, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Editor’s Note 

The Suede traces its roots back to 1968 when PUMA introduced its warm-up sneaker, the Crack, named after skilled athletes. Suede was selected as the upper material for its ability to be dyed various colors. This timeless sneaker has defied trends and preferences, owing to its minimal aesthetic. Today, the Suede's legacy spans across music, style, and sports, and the shoe has truly earned the title of iconic. 

fenty
February 22, 2024 – Herzogenaurach, Germany
Rihanna’s Baddest Drop Yet: FENTY x PUMA Avanti Pony

Lux fashion meets football in the FENTY x PUMA Avanti Pony. Today, global icon Rihanna and sports company PUMA have dropped an extremely limited edition of the Avanti.  With rich and premium materials, and a unique pattern on every style, this drop is truly one-of-one. 

This Avanti drop is all glam – premium materials and elevated product details wrapped in lux calf hair and rounded off with embroidered FENTY branding and retro gum soles. Available in two colorways – all-white and dappled white and brown – this exclusive edition of the Avanti matches the iconic and unconventional style of Rihanna herself. 

Limited quantities of these Avanti’s are available in both men's and women's at €200 each. 

Two thousand pairs of the FENTY x PUMA Avanti Pony is available at 10am EST to shop at PUMA.com and select retailers globally. 

trolls
Herzogenaurach, February 15th, 2024
NEW PUMA AND DREAMWORKS ANIMATION’S TROLLS COLLABORATION COMES TO LIFE WITH TROLLS-TASTIC COLLECTION

The new PUMA x Trolls designs transform classic kids' gear with a sprinkling of signature Trolls flair. 

Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day.  

Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.  

The accompanying footwear offerings are highlighted by PUMA’s Mayze, Suede, and RS-X silhouettes, which are elevated with distinct accents. Trolls characters like Tiny Diamond and Queen Poppy are personified throughout, coming to life through Trolls graphics and even special lace shrouds on the collection’s footwear offerings. 

PUMA x Trolls is available starting February 15, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

noah
Herzogenaurach, February 12th, 2024
AN ODE TO THE CHAMPION IN ALL OF US: PUMA AND NOAH PART FOUR CHAMPIONS THE SPIRIT TO DO IT FOR YOURSELF

Inspired by the passion of sportsmanship, PUMA and Noah’s fourth team-up champions the spirit of the off-duty athlete, with photographer Collier Schorr capturing the essence of the collection’s “Do It For Yourself” ethos. Through her unique lens, the youthful subjects are portrayed in a world of locker rooms, gymnasiums, and after-school effortlessness.

The drop continues PUMA x Noah’s shared ambition of reshaping the collective memory of American sportswear through a range of apparel, footwear, and accessories. Steeped in nostalgic sports aesthetics, and brought to life with archival graphics, the collection’s apparel is highlighted by the six-pocket Dungarees made from cotton twill, as well as the nylon-shell Coach Jacket that comes with a sherpa liner. The Hoodie, Graphic T-shirt, and Jet Sleeve Tee are crafted with premium cotton, with two Sweatpant options rounding out the look.

Footwear hits a new stride with the PUMA Arizona, accompanied by a retro-inspired Wrestling Boot. The Arizona comes with a supple cashmere-suede upper in navy blue with contrasting leather Formstrip in powder blue and gum outsole. PUMA and Noah’s logo share placement on the Arizona’s lace shroud. Rendered in neutral tones of grey and white, the unique, high-top Wrestling Boot features leather overlays on the upper, with gold PUMA lettering on the collar, and dual logos on the tongue.

For accessories, the Merino wool Cycling Cap and Duffle Bag come with thoughtful detailing and elevated finishes, furthering the collection’s commitment to a time when easy, off-duty style was a natural extension of the inner spirit.

The latest from PUMA x Noah is available exclusively from noahny.com and Noah stores starting on February 15, and at selected retailers worldwide starting February 17. 

noah 2
Catwalk
NEW YORK, NEW YORK, FEBRUARY 8
"WELCOME TO THE AMAZING MOSTRO SHOW" PRESENTED BY PUMA

PUMA presented "Welcome To The Amazing Mostro Show", a convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro sneaker.

Originally launched in 1999, 'Mostro' comes from the Italian word 'monster‘. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the star of the show, the Mostro. Ground breaking when it first launched, and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.

PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign which launched just before the show across digital and social channels.

Noteable guests included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill. 

*PUMA Partner

maria
stage
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PUMA
Herzogenaurach, January 29, 2024
PUMA x STAPLE PRESENT THE YEAR OF THE DRAGON COLLECTION, CELEBRATING THE CRAFT AND TRADITIONS OF THE LUNAR NEW YEAR

The newest collaboration from PUMA x STAPLE celebrates the Lunar New Year and the Year of the Dragon, 2024. 

This collection brings together a classic element from the STAPLE archives, the brand’s original “S” dragon logo, plus the signature black, gray and pink color palette, with traditional graphics inspired by the craft and traditions of the Lunar New Year. 

To showcase the collection, STAPLE and PUMA partnered with The New York Chinese Freemasons Athletic Club (CFMAC) - the oldest Chinese lion dance club in New York City - as the special guest talent for the collaboration’s campaign imagery. Founded in 1956, CFMAC provides youth with opportunities to learn and celebrate traditional Chinese heritage through the culture of lion dance, martial arts and athletics - cultivating teamwork and instilling leadership in each member. 

The collection includes apparel and sneakers ranging from $45 - $130. All items will be available for purchase on January 30th on staplepigeon.com and February 1st on PUMA.com.

PUMA
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