PUMA and STAPLE continue their collaboration with the “East West Ivy” collection, which explores Asian American culture through the lens of 1960s collegiate style trends.
Global sports company PUMA and absorbent apparel brand, Modibodi® have created a new collection of their best-selling active period underwear range, which allows women to focus on sports during their period thanks to the combination of Modibodi’s signature leak-proof technology with world-class sport expertise from PUMA.
Designed so you feel confident and supported to move while you bleed, the new PUMA x Modibodi active period underwear is made from 82% recycled material and combines soft, breathable fabrics that stretch and move with your body, featuring three layers of built-in technology, that can hold up to 15ml without staining your activewear.
Easy to wear under activewear, this workout staple comes in three new designs that absorb up to 2-3 tampons, sweat and moisture fast, and act as an alternative to disposable pads, liners and tampons as you move. Modibodi’s super slim, concealed absorbent lining, helps prevent leaks and unwanted stains and includes a leak-proof barrier layer for secure protection, wicking moisture and sweat and locking away fluid and odour.
Available in three colourways, Palm Green, Palm Blue and Persian Blue, the collection keeps you feeling fresh and dry through your workout. Consisting of three styles: cheeky, classic brief and boyshort, in a range of Light-Moderate to Moderate-Heavy absorbencies, the active range is ideal to absorb your period and sweat.
The new PUMA x Modibodi active period underwear is made for maximum protection and performance and available in selected stores and online at modibodi.com.
Global sports company PUMA launches a beanies campaign, “Class of 23”, to unite ambassadors from across the globe to represent of the close-knit PUMA family.
2023 means a long journey for PUMA, which was made with the remarkable people behind it. “Class of 23” is the right way to celebrate the inspiring ambassadors and talents PUMA has collaborated with over the past 75 years.
Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in a personalized way, wearing their favorite PUMA beanies from the 2023 collection to show their membership in the grand PUMA family.
"Our PUMA family is the heartbeat of our brand, co-created with the brilliance of our exceptional athletes and ambassadors who continually redefine the essence of sports”, said Oana Leonte, Head of BU Marketing Accessories. “As we proudly mark our 75th anniversary this year, we've chosen a humble yet symbolic product, the beanie, to pay tribute to the remarkable individuals who have etched their legacy in our brand's history — our PUMA ambassadors. Together, they come as the Class of '23, exemplifying the spirit of innovation and excellence that defines PUMA”.
Jack Grealish, as one of the participants in this initiative, shared that it’s unbelievable for him to be part of the PUMA family. “Obviously, ever since I have joined, my performances on the pitch have got better. I love the brand, I love the boots, and I think the second half of the last season was the best I have ever played in my career, and luckily, it coincided with joining PUMA. Joining the family is a dream come true because it’s such an iconic brand.”
This marks the first occasion where PUMA brings together all the company’s ambassadors for a memorable occasion, celebrating our collective journey throughout the years. Here’s to having a moment. Since 1948.
The product is available on the PUMA website: https://go.puma.com/Class-of-23.
Global Sports company PUMA and Swarovski Creators Lab, dedicated to innovation, creativity and high-end fashion, have teamed up to launch a collection in celebration of PUMA's 75th anniversary.
The collaboration between PUMA and Swarovski is a symbiotic partnership between two brands that share a rich heritage as well as a commitment to quality, ingenuity, and innovation. By illuminating PUMA's expertise in sports with Swarovski crystals, the anniversary collection becomes truly unique and appealing.
“This collection serves as both a tribute to PUMA's extraordinary history and a testament to our resolute commitment to pushing the limits of innovation. The stunning Swarovski crystals, combined with PUMA's iconic designs, make this collection truly remarkable, leaving a strong impression on anyone who sets their eyes on it,” said Heiko Desens, Global Creative Director & Innovation.
Blurring the boundaries between sportswear and streetwear, the collection brings Swarovski’s signature savoir-faire and vibrant luminosity to two of PUMA’s most popular pieces: the PUMA Suede and the PUMA Hoodie.
Featuring a thick black sole and an upper in PUMA archive green, the surface of the PUMA Suede is covered with rows of green Swarovski crystals, masterfully cut to catch the light with every step. The provenance of the shoe is confirmed with the subtle addition of PUMA’s 75th anniversary logo on the sock liner.
Instantly recognizable, the PUMA Hoodie has a relaxed, oversized cut that exudes streetwear insouciance. Its solid black fabric provides the perfect backdrop for the PUMA logo, brilliantly enhanced with multifaceted green Swarovski crystals.
PUMA is celebrating its 75th year of existence through a sequence of distinctive events and partnerships that pay tribute to its significant heritage in both the realms of sports and fashion. Its collaboration with Swarovski Creators Lab takes this to the next level, harnessing the power of crystals to create standout pieces that are elevated yet effortlessly wearable.
Discover the PUMA for Swarovski Creators Lab collection in select stores or online at swarovski.com from October 2nd, 2023.
Guided by an unblinking femininity liberated from the constraints of gender and other conventions, PUMA and Ottolinger collaborated on an exclusive capsule collection for FW23. The collection strikes a harmonious balance between deconstruction and classic silhouettes, as Ottolinger reinvents iconic PUMA styles.
PUMA heads to the City of Lights for a second team-up with ZAG HEROEZ global TV sensation, Miraculous™ - Tales of Ladybug & Cat Noir.
PUMA and Australian cult label Perks and Mini (P.A.M.) play on the interdimensional pitch for the third installment of the PAM/PUMA BIO/VERSE project.
PUMA and Liberty partnership is in eternal spring. This season marks a new range of essential silhouettes, elevated with luxe, floral details and accents.
The latest PUMA x Liberty collection is available starting September 21, 2023 from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.
Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.
Rihanna and PUMA have a history of launching disruptive fashion takes on sport styles over the course of their relationship together – starting in 2015 with the iconic Creeper. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more. With four fashion shows in both New York and Paris, FENTY x PUMA served as a catalyst for PUMA’s brand impact and relevance over the past decade.
Rihanna’s love of football coupled with the sports’ great influence off the pitch served as the starting point for this footwear franchise. Rihanna’s take of this classic style paves the way for a new era of sport fashion collaborations with PUMA.
In addition, it was important to both Rihanna and PUMA to ensure that this launch be offered to the entire family—delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now remixed by Rihanna herself, the Avanti is also being offered as a unisex shoe for both adults and kids.
In 1968, the original PUMA king football boot was born, worn by icons like Eusebio, Pelé and Maradona. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider. In 1998, Jil Sander and PUMA launched the first ever fashion collaboration blending these two styles with the Jil Sander King. This shoe served as the design inspiration of the Avanti which was later established by PUMA in 2001. Now in 2023, Rihanna has added her personal design language and creative elements, from the details of the leather to the gum of the outsole, putting her very own spin on this classic PUMA style.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic. ” said Rihanna.
“It’s been such an exciting start to our partnership,” said Maria Valdes, Chief Product Officer at PUMA. “We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
The FENTY x PUMA Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo. With a gum outsole and leather footbed, the details of the Avanti nod to PUMA’s deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
As Creative Director, Rihanna’s first FENTY x PUMA campaign – shot by Dennis Leupold with a set design inspired by the pentagon shape and stitching on a football – features notable names including Rihanna, A$AP Nast, Pure, Felix Mallard as well as two young kids.
The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST. A second Avanti drop will follow this fall. More details to come.
Inspired by the world of ice hockey, PUMA’s Winter Rink collection mixes bold graphics, exaggerated proportions, and Y2K codes to create a new, conceptual collection.
Centered around the hockey jersey as the collection’s focal piece, the Winter Rink collection features both apparel and footwear, blending vivid patterns, vibrant colors, and team-style logos. The PUMA cat appears throughout, subtly hidden in several of the collection’s designs.
70s cuts like flared leggings, pencil skirts, and long-sleeve roll-neck tops featuring geometric patterns are paired with more cozy essentials like hooded sweatshirts.
The PUMA “Winter Rink” jersey features an oversized cut, with specially designed badges emblazoned on the chest.
Lastly, PUMA’s limited-edition “Winter Rink” Slipstream comes with a muted color scheme mixing an icey greyish-blue with a salmon tone splashed across the PUMA Formstrip.
The PUMA “Winter Rink” collection is available starting August 26, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.
