Herzogenaurach, April 20, 2023
PUMA and Perks and Mini Embark on a Jungle Expedition for SS23

PUMA and Australian independent cult brand Perks and Mini (P.A.M.) present the second installment of the the PAM/PUMA BIO/VERSE project.

Spanning four seasons, the PAM/PUMA BIO/VERSE initiative pushes the limits of PUMA’s creative partnerships. This latest installment introduces a collection of technical sportswear infused with the “psyactive” energy Perks and Mini is known for.

For this season the campaign aims to bring to life one of the key themes behind the collaboration: the continued exploration of our biodiverse world. Set in the jungles of North Sumatra, the campaign is an expedition into one of the last remaining wild places. Thaiboy Digital and his paramour Cartoon explore and pay tribute to the beauty and diversity of the jungle as they uncover its hidden portals. The campaign is brought to life with a cast of storytellers, creatives, environmental and data scientists, rangers, and conservationists, who come together to honor this sacred place.

 

To gear up for their expedition, PUMA and P.A.M. have created a collection of technical silhouettes that are outfitted with light, airy graphics, trail-inspired details, and functional utility throughout. Items like the Zip-Off Jacket, Reversible Cap, and Woven Pants all channel a sense of outdoor exploration, while playful graphics keep the collection rooted in Perks and Mini’s visual DNA. Appearing throughout the collection, PUMA and Perks and Mini also introduce a special wordmark featuring the logos of both brands.

The collaboration also serves new takes on the Prevail TRL, Clyde Rubber, and Trinomic Sandal. With bold color blocking and high-vis hits on the trim and laces, the trio of footwear styles is a fresh new look for three of PUMA’s summer-ready silhouettes.

The PUMA x P.A.M. collection is available starting April 29 from PUMA flagship stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners.

About BIO/VERSE

Built by DEEP Foundation, the second impact installment of PAM/PUMA BIO/VERSE directly supports biodiversity monitoring surveys, community-led ranger patrols and habitat restoration in the buffer-zones surrounding the Gunung Leuser National Park in North Sumatra, with Sumatran Ranger Project and Rainforest Connection.

 

Herzogenaurach, Germany, April 20, 2023
PUMA UNVEILS SUPER-POWERED COLLABORATION WITH ZAG HEROEZMIRACULOUS™ - TALES OF LADYBUG AND CAT NOIR

PUMA teams up with Ladybug and Cat Noir, the protagonists of the global hit animated TV series ZAG Heroez Miraculous™ - Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo.

The heroic PUMA x Miraculous™ collab includes apparel and footwear, featuring dynamic cutlines, active-inspired elements, and authentic graphics from the popular series.

Fusing PUMA’s functional tailoring with the show’s signature animated style, the collection’s Leggings, Shorts, Skirt and Cap are adventure-ready, adorned with co-branded PUMA and Miraculous™ logos.

Footwear styles span silhouettes from the court and track including the Slipstream, Rider FV, and Popcat, featuring spot-on patterns and gradient schemes. Meanwhile, the titular characters Ladybug and Cat Noir receive their very own RS-X models, inspired by their own dynamic and unique superhero personas.

The PUMA x Miraculous™ Collection is available starting April 21, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.

Notes to editors:

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous™ has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

Herzogenaurach, Germany; May 2, 2023
PUMA and Liberty’s Latest Collaboration is in Full Bloom

PUMA and Liberty once again partner up for a special collaboration, with each brand sowing its own storied past into this new range of bold floral designs.

 

An expression of freedom and indeed the concept of Liberty itself, this new collection channels the spirit of the 1960s, told with the help of Liberty’s famous archive of florals. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists.

Mixing both prints and embroidery for a tactile and elevated feeling, PUMA x Liberty is here to empower you on your journey of self-discovery, wherever it may take you.

Spanning apparel, footwear, and accessories for adults, and for the first time, kids as well, the latest from PUMA x Liberty includes verdant and unabashed matching sets like the Woven Jacket and Woven Shorts, plus flowery staples like the Flared Pants and Cropped Hoodie. Cross-pollinating Liberty’s signature DNA with PUMA’s luxe sportswear cuts, the perennial collaboration also includes a selection of exclusive and playful graphics, used across the apparel range.

The Teveris Nitro and Slipstream round out the collection’s footwear offerings, also adorned with an exotic floral color scheme courtesy of Liberty.

Set within a traditional London flower shop, the campaign imagery shows the latest PUMA x Liberty collaboration in a scene that is teeming with vivid flower arrangements.

The latest PUMA x Liberty collection is available starting May 5, 2023 from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.

Herzogenaurach, Germany, May 3, 2023
PUMA’S SUPER PUMA MASCOT IS THE HERO OF A PLAYFUL NEW STREETWEAR CAPSULE

Coinciding with the brand’s 75th anniversary this year, PUMA celebrates its beloved mascot, Super PUMA, with a new curated capsule

Super PUMA is the hero of a limited comic book series created by PUMA in the 1970s, that chronicled the adventures of a fearless green cat. Now, the feline protagonist is the inspiration behind the capsule, which includes a plush toy created in collaboration with German toy company Steiff.

Taking inspirational cues from Super PUMA’s signature green coat, the new 2023 Super PUMA collection includes three collectible pieces with special packaging and accents that show utmost attention to detail. The Super R698 sneaker is decked out in a textural, fuzzy suede from heel to toe, with mixed Evergreen and Sun Ray Yellow hits on the upper, and a cushioned Trinomic sole unit underneath. Detachable Super PUMA hangtags, special laces, and custom insoles elevate this fun yet ferocious take on the R698 even further.

Reinterpreting lines from the PUMA T7 tracksuit, the accompanying Super Jacket features a retrocollegiate aesthetic, covered in special patches on the arm, chest, and back, showing the Super PUMA mascot, who also appears on a pattern in the jacket’s inner lining. Lastly, the collection’s plush toy in collaboration with Steiff brings the Super PUMA to life like never before.

The 2023 Super PUMA collection is available starting May 6, 2023 at select retailers.

Notes to Editors

In February 2023, Super PUMA was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of PUMA’s most recognizable apparel and footwear designs.

Herzogenaurach, Germany, May 16, 2023
PUMA AND MAGNUS CARLSEN INTRODUCE CLYDE CHESS –A CHESS-INSPIRED ICONIC SNEAKER

Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess.

The collaboration features a new design based on PUMA's classic Clyde model, but with a chess-inspired twist.

 

The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.

The new sneakers are made with a premium leather upper that features a chessboard inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter PUMA logo with Magnus Signature in foil print. 

“It’s an incredible honor to be part of the first chess-inspired sneaker that PUMA has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, says Carlsen.

To further showcase their chess-inspired design, the sneakers come with a woven tongue label with PUMA branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colors. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customization.

As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour – a venture that connects the world of chess with sport performance through a full season of elite chess events.

The Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on puma.com

Herzogenaurach, Germany, May 30, 2023
PUMA BOLDLY CELEBRATES PRIDE AND DIVERSITY

Global sports company PUMA celebrates the PRIDE community with a round of initiatives and its REFORM platform, which aims to eliminate biases and ensure that everyone who wants to play can play, regardless of their gender, race, or background.

As part of its commitment to inclusivity, PUMA has released a new product line that celebrates PRIDE. The 2023 PRIDE collection showcases PUMA's support for the LGBTQ+ community and its ongoing efforts to promoting advocacy, education, and inclusivity.

Championing the aesthetics of the gay liberation movement of the 1960s, PUMA has created a special mosaic pattern with a handmade look and feel, comprising grassroots iconography and symbols. The iconic PUMA Suede is also redone with elements of the same pattern used on the laces, tongue, heel, and collar of the low-top silhouette. The resulting Downtown PRIDE pattern is used across items like the Downtown PRIDE Tee and Downtown PRIDE Shorts. Accessories are also included in the form of a Tote Bag, Multipouch, and Bucket Hat, all making use of the Downtown PRIDE pattern.

To further its commitment to advocacy and education, PUMA has partnered with The Trevor Project, the leading suicide prevention organization for LGBTQ young people. Together, we have created the #REFORMTheLockerRoom curriculum, a free online training course which aims to promote inclusivity and educate coaches, athletic directors and other youth-facing sports leaders about the importance of respecting and celebrating diversity.

Recognizing the importance of creating a safe and inclusive environment, for the fourth time PUMA joins forces with the support association Christopher Street Day (CSD) Nürnberg e.V. Through this collaboration, PUMA aims to amplify the voices and rights of the queer community. The partnership signifies PUMA's commitment to promoting diversity and equality.

With its REFORM platform, PRIDE collection, and local partnerships with The Trevor Project and CSD Nürnberg e.V., PUMA is supporting in creating a more inclusive and accepting world for all.

PUMA’s 2023 Pride collection is currently available at PUMA flagship stores, PUMA.com, and selected retailers. The #REFORMTheLockerRoom curriculum launches on May 30th. For further information please follow the link: https://reformthelockerroom.thetrevorproject.org. 

Herzogenaurach, Germany, June 6, 2023
PUMA AND PLEASURES OFFICIALLY ANNOUNCE THEIR PARTNERSHIP WITH THE OVERDYED VELOPHASIS

PUMA’s new partnership with PLEASURES is set in motion with a silhouette that channels the visual codes of Y2K culture, the Velophasis.

The collaboration endeavors to blend PLEASURES’ understanding of music subcultural codes with the very latest from PUMA’s retrofuturistic footwear offerings.

The Velophasis first arrived in January featuring an overstated shape that is wrapped with a mixture of technical and performance materials. Now the sneaker is redone with a characteristic customized feel, in the way of a full purple overdyeing process applied by PLEASURES. The color treatment fastens to the shoe’s sole in a unique way, giving the shoe a pre-worn look.

“We are excited to work with PLEASURES, and to share and mix each of our perspectives and points of view. We love PLEASURES’ ability to bring in varied references and touchpoints. With this new collaboration, the Velophasis gets a completely fresh look and feel with this DIY-inspired overdyeing effect,” said Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.

The overdyeing envelops the shoe, from the laces to the sole, giving the collaboration a DIY feel. This new take on the Velophasis also features a translucent cage tinted in purple, which is stamped with the PLEASURES logo in black.

“This is the start of a beautiful relationship. PUMA has such cool history, we can't wait to bring the PLEASURES aesthetic into a new world,” said Alex James, Co-Founder and Director of PLEASURES.

The PUMA x PLEASURES Overdyed Velophasis is available starting June 24, 2023, from PUMA.com, PLEASURES.com, PUMA flagship stores, and selected retailers. Some days earlier, on June 21st , a pre-sale of the sneakers will happen at the PLEASURES showroom during Paris Fashion Week, more information to be confirmed in the upcoming days via @pumasportstyle and @pleasures.

This is just the beginning for PUMA x PLEASURES, more to come in 2023.

Herzogenaurach, Germany, June 7, 2023
PUMA AND KOCHÉ REVEAL A NATURE-INSPIRED COLLECTION INCITING AN ESCAPE FROM THE ORDINARY
In the second drop of their collaboration, PUMA and KOCHÉ play with themes of exploration in a gender-neutral collection that strikes a fine balance between functionality and flair.

This season, PUMA x KOCHÉ draws inspiration from the power of nature – and gemstones in particular – to instill positivity, strength, and peace. The new collection blends function and versatility while showcasing select jewel tones, bright graphics, and crystal inspired prints to activate a shift away from the status quo.

Fresh, playful pieces range from jewel-toned windbreakers, pants, and shorts to sweatshirts and tees featuring an energetic geode graphic. Reversible styles, two-way zippers, and multiple pockets live in symbiosis with more delicate details, from elevated trims to subtle textures. Footwear consists of two complementary PUMA PLEXUS designs: a sleek, mid-cut sneaker with zip closure and a progressive, hiking-inspired shoe with distinctive lace detailing. Accessories include whimsical reversible bucket hats and a convertible waistbag that captures the collection’s spirit of versatility. The palette, made up of shades found in actual crystals, evokes the very natural world that beckons to be explored.

This installment of the PUMA x KOCHÉ campaign relies on the aesthetic power of colors, tones, and textures to communicate its message, emphasizing a direct connection with nature.

The second PUMA x KOCHÉ collection will be available as of June 10, 2023 at PUMA.com, KOCHE.com, PUMA stores and selected retailers worldwide.

Notes to editors

The Paris-based KOCHÉ, founded by Christelle Kocher, has become a mainstay in the fashion world, known for a commitment to craftsmanship and a unique take on contemporary couture. Behind the designs, KOCHÉ stands for empowerment, diversity, and inclusivity.

Herzogenaurach, Germany; June 15, 2023
WINNIE HARLOW SERVES LOOKS OFF THE COURT WEARING THE NEW PUMA CALI COURT SNEAKER
PUMA is bringing back old-school cool with the tennis-inspired Cali Court sneaker, worn by none other than Winnie Harlow

A quintessential style for any season, the Cali Court fuses tennis heritage with modern streetwear sensibilities, resulting in a modern style that is street style-ready. The understated yet classic low-top features an ultra-clean look, with a white upper in smooth leather offset by subtly contrasting nubuck panels. The stacked sole addsflair to the Cali Court’s otherwise simplistic butstylish aesthetic, which fuses tennis sensibilities with street-ready style. A special graphic insignia featuring PUMA’s Jumping Cat logo sits on the tongue, while PUMA’s Formstrip accentuates the upper. 

 

Worn by Winnie Harlow, the PUMA Cali Court is set to arrive in two complementary colorways, featuring green or gold detailing.

The PUMA Cali Court is available starting June 15, 2023 from PUMA.com, PUMA flagship stores, and selected retailers. 

Herzogenaurach, Germany, June 26, 2023
PUMA AND NOAH DARE TO UNBARE WITH OFFICIAL ANNOUNCEMENT OF NEW COLLABORATION

Unclothed is the new status quo, as PUMA and Noah unveil the first part of their multi-seasonal collaboration.

Inspired by the earliest intersections of sport and stylein the 1970s, this first drop is built around the PUMA Star, a silhouette that Noah is proud to bring back for the first time.

The focus of the collection is Noah’s premium leather take on the PUMA Star, which will be available for the first time in a limited release. The Star is a re-issue of the 1970 PUMA Wimbledon, a classic court style that evokes PUMA’s influence and credibility in the world of tennis.

A departure from the ultra-technical clothing of today, the accompanying apparel leans heavily toward Noah'ssignature East Coastsports-prep aesthetic, which is best represented through itemslike the cotton twill painter cap and velour vest. Two crew sweaters are made from recycled French Terry, featuring a rugby-style collar with an adjustable drawstring waist. Featured throughout the collection, but best seen on the chest on the Raglan Longsleeve, Super PUMA graphics bring a sense of nostalgic fun to the partnership.

“Noah are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sporting archive has been a rare opportunity to create something fresh, a real creative synergy between the two brands – the same can be said for the campaign”, said Alexandra Weiland, Senior Head of Marketing, PUMA Sportstyle.

Directed by Brian Billow and photographed by Francesco Nazardo, the playful and irreverent visualsfollow a would-be streaker who finds himself clothed in front of a nude audience, as he interrupts a crucial moment in the comeback of a tennis superstar, causing a full-on tennis tantrum.

“We would like people to smile and remember that clothing and footwear choices should be fun”, said Noah co-founder, Brendon Babenzien.

Elevating style to an art form, PUMA x Noah season one collection is available starting July 1, 2023, from noahny.com, and selected retailers.

To commemorate the launch of the collaboration, Noah will host a special event at the brand’s SoHo flagship. Visitors will have the opportunity to face off against professional ping pong player Wally Green, who will be playing with the PUMA x Noah Star sneaker as his paddle, for a chance to win a limited edition, friends-and-family pair of the PUMA x Noah Star. The PUMA x Noah “Beat the Star” in-store event takes place on June 29, 2023, at 195 Mulberry St, New York.

‘PUMA x Noah: Winning Streak’ campaign video: https://vimeo.com/834739749

Notes to Editors

In March 2023, PUMA and Noah quietly released three made-in-Japan PUMA Clydes, crafted in partnership with a Japanese tannery renowned for its expertise in suede leather. Building on that first release, PUMA and Noah also gifted friends and family with a limited run of 200 PUMA Star pairs in the special green and white colourway, marking the first time that the archival style has been brought back as a retro release.

Herzogenaurach, Germany, January 3rd, 2022
QUALITY, CRAFT, AND MINIMALISM: FREDDIE LJUNGBERG IN PUMA’S MMQ LINE

Global sports brand PUMA is releasing the latest season of its MMQ line, continuing to focus on elevating sportswear classics with new materials, designs, and cuts. Like the previous seasons, MMQ’s ethos of “Macht’s mit Qualität,” German for “Made with Quality,” are maintained as the essence of line.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

 

This season, MMQ continues to provide a premium take on classic PUMA sportswear silhouettes through clean and minimalistic styles. Coming in a polished color scheme of grey, navy blue, dark green, and orange, the line offers a selection of tees, sweatpants, and hoodies, alongside a ripstop jacket and pants. These elevated items allow one to be both comfortable and stylish.

The latest MMQ line drops on PUMA.com, PUMA stores and select retailers. 

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Somerville, Massachusetts, February 2, 2022
EXHALE: PUMA LAUNCHES NEWEST YOGA COLLECTION CO-CREATED WITH CARA DELEVINGNE

Global sports brand PUMA and international model, actress, and activist Cara Delevingne will launch a new Exhale collection featuring eco-conscious yoga apparel.

The Exhale collection is rooted in the intention of being better every single day – spiritually, mentally, and environmentally. PUMA and Cara made thoughtful decisions around sustainability with the use of mindful materials and techniques: All bras, tights and layering pieces are made from at least 20% recycled materials. To further minimize our impact, we’ve offset any unavoidable carbon emissions, making the collection carbon neutral.

Do good. Feel good. Look good. Exhale.

Exhale Crop Top

 

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.


Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
  • BREATHABILITY: Mesh sleeves help keep you cool.

     

Low Impact Exhale Bra
 

Premium recycled heathered cotton spandex and adjustable straps ensure top-tier comfort in the Low Impact Exhale Bra. Supportive and sustainable without compromising style? Yes, please. Breathe easy knowing you can do good and look good.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.
  • SUPPORT: Low-impact support offers an easy, lightweight feel.
  • FIT: Adjustable shoulder straps offer added support during studio sessions.
     

Exhale Full Tight

 

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
  • MOVEMENT: High waistband pocket offers a secure storage solution

 

PUMA’ s Exhale Collection co-created with Cara Delevingne will be available starting February 1, on PUMA.com, PUMA Stores, and selected retailers worldwide.


To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

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