Also included in the PUMA Glow Pack, the CALI Glow is the radiant new member of PUMA’s Cali collection, which takes cues from the classic 80s PUMA California. Originally a laid-back training sneaker, the Cali has been given an edge with the progressive rubber tooling whilst the upper remains true to the original. The iridescent panel on the quarter and heel is what makes the CALI Glow unique.
Also part of the PUMA Glow Pack, the PUMA’s CALI Sport Glow catches the eye with a kick-ass platform and laid back, West Coast vibes. As a new evolution of the classic California, the latest Cali features a new upper with iridescent details on the eyestay and heelcap. It’s slightly higher while its tooling is edgier with a TPU piece at the back.
Global sports brand PUMA have today announced a first-of-its-kind collaboration with lemlem, the ready to wear and swimwear brand made in Africa founded by supermodel Liya Kebede.
Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. PUMA and lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.
"We are thrilled to finally bring a PUMA x lemlem collaboration to the market," said Erin Longin, General Manager Run/Train at PUMA. "By combining lemlem's unique designs, vibrant patterns and PUMA's expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness jourey."
"This collection was inspired by the clothes we wear during work outs and the clothes we wear between work outs," said Liya Kebede, Founder of lemlem. "It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”
The PUMA x LEMLEM collection will be available on PUMA.com, the PUMA mobile app, lemlem.com, at the PUMA NYC flagship store and select retail stores worldwide starting August 25.
PUMA celebratesthe iconic Suede and itsshared history with hip-hop, as the genre celebrates its 50th anniversary.
The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-colored lace charms, designed to be worn by hip-hop royalty.
Informed by hip-hop history, the PUMA Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing PUMA’s “48” insignia.
The latest PUMA Suedes are available starting August 3, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.
Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colorway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.
PUMA x The Smurfs is smurfing soon, starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.