Herzogenaurach, Germany, May 20, 2022
TRC BLAZE – A NEW ANGLE FOR THE PUMA TRINOMIC, WORN BY KUZMA
PUMA has just unveiled their latest addition to the Trinomic family, the TRC Blaze, with a new global campaign featuring Kyle Kuzma. This innovative style brings PUMA’s ‘future meets retro’ design language to the Blaze of Glory, giving a brand-new angle to this sneaker icon for today’s generation.

In 2022, PUMA is once again celebrating the power of three, bringing back the TRINOMIC technology bigger and better than ever with the release of the TRC Blaze, which merges past with the future. The style retains sock construction and an alternative take on branding but adds new features such as a lightweight and extremely comfortable double density sole and a much-improved fitting. The style is rich in ‘futro’ details, like the tooling code call-out on the back quarter cage and the 3D tongue logo.

Recognized widely for the new angle he brings to his on and off court style, PUMA Hoops ambassador and Washington Wizards forward Kyle Kuzma serves as the face of the TRC Blaze family. “These are it, I will wear them everywhere,” said Kuzma, “I’m excited that we’ll also be dropping the on-court version of the TRC Blaze soon, stay tuned.”

TRINOMIC has been PUMA’s most advanced cushioning technology since 1990, harnessing three fundamental elements – cushioning, stability, and flexibility. It has been applied to a wide range and variety of shoes throughout the years, in 2022 this innovative hexagonal system returns to deliver maximum comfort to the next-gen members of the TRINOMIC family.

The TRC Blaze drops on PUMA.com, PUMA stores and select retailers on May 24th.

Herzogenaurach, Germany, 19 May, 2022
Iconic and timeless: PUMA celebrates Otl Aicher's sports pictograms with an exclusive collection
Sports company PUMA is launching an exclusive collection to mark the 100th birthday of German graphic designer Otl Aicher. The 13-piece collection features the pictograms he designed for the 1972 Olympic Games.

As one of the most influential German graphic designers, Otto "Otl" Aicher made history with the design of his pictograms. The simple, unmistakable messages conveyed by these symbols showed the way towards clear communications without words.

To mark Otl Aicher's 100th birthday and the 50th anniversary of his designs for the 1972 Olympics in Munich, PUMA presents the PUMA HEROES collection in cooperation with the Stiehl/Over/Gehrmann agency, which is responsible for the worldwide licensing and furtherdevelopment of Otl Aicher's pictograms.

To PUMA's Creative Director Heiko Desens, this collection is very special: "Otl Aicher's pictograms are iconic and timeless, and the message of his designs speaks a global language. PUMA's history in sports and design creates the perfect match for this collaboration and that is how we offer a unique experience for our customers. We are very proud of this collection!”

With over 700 pictograms on a wide variety of topics, Otl Aicher's designs are the most comprehensive system of their kind. PUMA's 13-piece collection, consisting of both colorful and black and white tees, shorts and hoodies, was presented at an event at the PUMA store in Munich.

Kai Gehrmann, Managing Partner of S/O/G and exclusive partner for worldwide licensing and further development of the Otl Aicher pictograms, highlighted the good cooperation that led to this collection: "At PUMA, we met people to whom we didn't have to explain much. They were true fans who picked up the ball immediately. In the PUMA HEROES collection, the pictograms make their mark in a whole new way. Classic meets cool. You could also say: The youth of the world meet at PUMA.”

From May 19, the PUMA HEROES collection will be available online at puma.com and in the PUMA stores in Munich, Herzogenaurach and Berlin.

Herzogenaurach, Germany, May 26, 2022
CELEBRATE LOVE FIRST – PUMA, CARA DELEVINGNE, AND CARRA SYKES ARE JOINED “TOGETHER FOREVER” FOR 2022 PRIDE COLLECTION BENEFITTING GLAAD
PUMA’s “Together Forever” Pride 2022 collection is here; a celebration of love, acceptance, and welcoming of close friends, new friends, chosen family, and complete strangers alike.

PUMA partnered with global ambassador Cara Delevingne and queer artist Carra Sykes to design a collection that encourages wearers to raise their voices, celebrate their strength, and grow together. At the core of PUMA’s 2022 Pride collection are vibrant logos and graphics that honor self-expression and authenticity.

PUMA’s “Together Forever” Pride collection is defined by a joyous apparel capsule comprising tees, hoodies, shorts, plus a patterned bralette, and matching leggings, all of which feature visuals designed exclusively for PUMA by Carra Skyes. The apparel will be followed later in the year by unisex footwear offerings including the classic Suede low-top sneaker and the versatile Leadcat slide.

“I drew inspiration from team crests and flags as well as other feelings along the way in the design process. When you put on your team’s uniform, there’s a feeling of pride and comfort knowing that you aren’t alone,” said Carra Sykes. “There are people cheering you on, but also people waiting for you to fail. When you show up, when your team shows up, you feel empowered to be fully you. There’s a sense of belonging and togetherness. I hope the collection evokes the feeling of being a part of something.”

Supporting Cara Delevingne, and Carra Sykes, PUMA’s “Together Forever” campaign is fronted by a cast that represents the diversity of the LGBTQIA+ community, including Brinda Iyer (@brindanotbrenda), Jalen Dominique (@jalen.xx), Matt Bernstein (@mattxiv), Torraine Futurum (@torraine), and Yassa Almokhamad (@yassayassayassa); shot by photographer LaQuann Dawson (@laquanndawson).

“Pride is not as simple as just being proud, it’s a step you take every day to love yourself, to love your community, to accept others, to lead with love.” - Cara Delevingne

Pride is a celebration, recognizing over half a century of purposeful strides toward equity and community. This year, PUMA pledges to donate 20% of collection proceeds, with a minimum of $250,000, to benefit GLAAD, an organization helping to ensure fair, accurate, and inclusive representations of the LGBTQIA+ community in media and entertainment.

“PUMA’s ‘Together Forever’ Pride collection is a great example of the positive impact that brand campaigns can have when they include members of the LGBTQ community both behind the scenes and within the creative itself,” said John McCourt, Deputy Vice President of Strategic Partnerships at GLAAD. “By bringing GLAAD in early as a thought partner for the collection, and consecutively working with talented LGBTQ creatives such as Cara Delevingne, Carra Sykes, and LaQuann Dawson, PUMA has created a campaign that does much more than celebrate Pride; it gives visibility to some of the most under-represented members of our community and helps humanize LGBTQ people to their neighbors around the country and the world.”

PUMA’s “Together Forever” 2022 Pride collection is available starting June 1st from PUMA.com and select retailers.

Herzogenaurach, Germany, June 8, 2022
NEYMAR JR, DANNA PAOLA, LAMELO BALL, AND ROMEO BECKHAM ENTER THE SLIPSTREAM WITH PUMA

PUMA, the fastest sports brand in the world, enters the Slipstream. PUMA’s next-generation Slipstream sneaker brings ‘80s basketball to the modern-day. Without compromising its performance roots, the Slipstream is a court classic reinvented.

Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.

PUMA “Welcome Unbored” Ambassadors:
Neymar Jr Romeo Beckham
Kingsley Coman Danna Paola
LaMelo Ball Pamela Reif
Armand Duplantis Memphis Depay
Gianmarco Tamberi Nessi
Just Riadh Imenella
Don Strapzy

The 2022 PUMA Slipstream will be available globally starting June 9th and throughout summer of 2022 on PUMA.com and selected retailers.

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HERZOGENAURAUCH, GERMANY, JUNE 28, 2022
PUMA RETURNS TO NEW YORK FASHION WEEK WITH THE ‘FUTROGRADE’ SHOW
PUMA will present a game-changing brand experience with FUTROGRADE on September 13th at 9PM EST, an immersive runway show timed to New York Fashion Week. This enhanced event exists across several realms: looking back at the brand’s heritage, looking ahead to the future; fusing physical and digital; and highlighting the PUMA family through collaborations and special appearances.

Within a vast downtown space transformed by light, music and dynamic projection effects, guests will rediscover PUMA’s sport fashion vision. Across men’s and women’s collections, there will be remixed retro signatures, upcoming collaborations, custom pieces, and future-leaning looks that emphasize elevated, active style and expressive individuality.

Alongside the show, PUMA will reveal a digital experience that integrates interactive components to engage a global audience, further establishing PUMA in the web3 space after several collaborative projects in the first half of the year.“We are thrilled to be back on the official CFDA/NYFW calendar,” says Adam Petrick, Chief Brand Officer of PUMA. “Returning to fashion week for the first time in several years is significant for us because we knew we needed the right combination of factors to be present.  With an emphasis on digital, a great line up of ambassadors and an amazing creative partner in June Ambrose, the foundation and creativity for a great show are there. And we’re excited that this can be the moment for us to bring it to life.”

FUTROGRADE will feature a multitude of PUMA family members, from athletes to celebrities.

Heritage elements – from the T7 track-inspired formstrip to the iconic leaping logo – will converge with bold futuristic designs. Collaborations from the likes of Dapper Dan, Palomo, AC Milan and Koché represent a significant part of the show, each one interpreting the brand’s heritage with a unique twist.  A range of FW22 pieces will be available immediately following the show with others arriving for SS23.

The selection of looks, from both the current and upcoming seasons, is being curated by PUMA Creative Director, June Ambrose, who has also designed a number of exclusive runway pieces.  "My life and work has been rooted in street-culture and developing the relationship between urban sensibilities and industries. When I entered the business nearly three decades ago, my mission was to influence generations of people who dream about being seen. This perspective is what I bring to PUMA and it reflects my mindset as I curate the FUTUROGRADE show. I want to connect the emotional narrative of our lives, to the show, through the cyclical nature of fashion. I’m excited about the audience’s perception of how we are presenting the idea of ‘a future-forward classic’; tapping into nostalgia and reimagining it for the future. I want this concept to challenge the audience to be creative with their present, as they forecast what's next."

Petrick adds, “It is our aim that this experience, whether in person or immersed digitally, will illustrate the history and heritage of our brand through a reimagined and futuristic lens.”

David Stamatis, Executive Director and Partner at Future, a company that creates, partners and invests in ideas and content, is leading both creative direction and digital production of the show experience.

Closer to the show, PUMA will provide additional details about the digital components developed to define a multi-layered and original experience. With FUTROGRADE, PUMA will showcase its distinct culture of fashion, music, and sport.

Herzogenaurach, Germany, July 1, 2022
PUMA’S ICONIC T7 TRACKSUIT IS BORN AGAIN AS A FULL COLLECTION FOR 2022
Perhaps the most iconic article in PUMA’s archive, the T7 serves as the inspirational spark for a new collection that sees the tracksuit transformed with new cuts, materials, and energy.

Rudolf Dassler first conceived the PUMA Trainingsanzüge (tracksuit) in 1967. The iconic PUMA Fromstrip was integrated into the tracksuit via a single band running down the arm and leg. The first team PUMA equipped with their new tracksuits was the German football club Borussia Mönchengladbach. Because of its comfort and styling, the T7 later was adopted into the world of hip-hop and b-boying. Since then, the T7 has gone on to shape culture and sports, as an item of apparel that is utterly synonymous with PUMA.

The first installation in the collection introduces a dressy interpretation of the T7, arriving in the form of a matching set that includes the T7 Blazer and T7 High-Waist Shorts, alongside the matching Oversized Tote.

Landing in October, two more matching sets - one patterned and one monotone - continue the evolution of the T7 tracksuit. The October drop concludes with a pleather tracksuit, including an Oversized Bomber, Pants, and a Multi Pouch.

About the T7 Campaign PUMA shares an evening with Lauren London, who styles the T7 collection in her own unique way during an evening on the town in Los Angeles.

“The T7 is an essential part of my wardrobe because it's fresh, it’s easy, it’s comfortable, and it’s fly. When I think of a PUMA tracksuit, all I have in my mind is the T7. -- Lauren London

PUMA’s 2022 T7 collection is available starting July 1st, 2022, from PUMA.com and select retailers.

Herzogenaurach, Germany, July 11, 2022
PUMA AND DUA LIPA’S UNISEX FLUTUR DROP 2 COLLECTION IS AN ODE TO OLD-SCHOOL RAVE

PUMA and global pop superstar Dua Lipa present the second installation of their ongoing Flutur collaboration.

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Flutur Drop2 spans over 30 items, with highlights including the flared T7 tracksuit, and the unique CELL Dome King, created exclusively by Lipa. The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her).

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.

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Herzogenaurach, German, August 4, 2022
TODAY’S SPECIAL IS PUMA X COCA-COLA, A COLLABORATION THAT IS ENDLESSLY REFRESHING
PUMA and Coca-Cola® come together for a nostalgic collaboration that celebrates the special heritage of both brands.

The collection encompasses both footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items. The included footwear features thoughtful touches like co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.

The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus cut and sew items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day.

Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe, updated for 2022 to feature classic details fused with modern design elements. PUMA’s instantly recognizable Suede is also reinterpreted with Coca-Cola’s timeless branding, while the accompanying Wilo slide takes the party poolside.

About the Campaign

The PUMA x Coca-Cola campaign exudes Americana, transporting us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other efemera of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration. Don’t forget to ask about today’s special.

Drop one of the PUMA x Coca-Cola 2022 collaboration will be available starting August 11, 2022 from PUMA.com and select retailers. Drop two will be released later in 2022, be sure to follow @PUMA to learn more.

NEW YORK, SEPTEMBER 13, 2022
PUMA PRESENTS FUTROGRADE

On September 13th, PUMA presented FUTROGRADE, an immersive runway show during New York Fashion Week that showcased the past, present and future of the brand. PUMA has launched a parallel metaverse fashion show experience, called Black Station, that included exclusive NFTs with limited edition redeemable physical sneakers.

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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An after party, hosted by Richie Akiva, followed directly after the show at the venue.

 

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COLLECTIONS INCLUDED

• Downtown: PUMA's premium execution streetwear, with a focus on sustainability
• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.

 

COLLABORATIONS INCLUDED

• AC Milan: Our collaboration with AC Milan reaches back to their heritage roots to celebrate Paninari subculture. The drop is inspired by groups of young people frequented the Paninari Café in the Milanese metropolitan area, adopting favored brands and establishing their movement. Collection pieces celebrate this subversive group of streetwear enthusiasts, featuring premium woven labels, storytelling patches, and embroidered detailing.
• Dapper Dan: Taking inspiration from the idea of a pre-game runway, PUMA x Dapper Dan combines PUMA’s sport heritage with Dapper Dan’s exquisite workmanship to create a luxury upcycled aesthetic, complemented with knitted materials, tailored styles, and elevated colors.
• June Ambrose: The first co-branded collection by June Ambrose and PUMA, 'Keeping Score' explores the idea of reflection - how we as a community of women keep score for ourselves and one another.
• Koche: PUMA's first-ever collaboration with the Paris-based fashion label Koché, the collection celebrates women at the intersection of fashion, fitness, and femininity with silhouettes that blur the lines between performance and lifestyle.
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• MMQ: “Macht’s mit Qualität.” Translated from German, it means “Made with Quality” and represents the finest in PUMA’s designs and materials.
• Palomo: A first-ever collaboration between PUMA and PALOMO SPAIN, the collection takes a genderless approach to add an avant-garde touch to PUMA silhouettes, featuring a ‘70s-inspired color palette and graphic design details.
• PAM: Working to engage the consumer in a meaningful, thought-provoking, and exciting experience, this first collection blurs the lines between sports/activity, Hobby, virtual /actual, urban/outdoor, object/function and so-forth

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Talents included Abby Steiner*, Aditi Shaw, Alabama Barker, Alex Toussaint*, Alton Mason, Brooklyn Beckham, Cindy Bruna, Dapper Dan*, Delilah Belle, Dixie D'Amelio*, Duckie Thot, Elaine Thompson-Herah*, Emma Brooks McCallister, Jodie Woods, Joey Badass, Kyle Kuzma*, Lauren London, Missy Elliot, Olivia Amato, Olivia Palermo, Olivia Ponton, Olivia Holt, Remi Bader, Richie Akiva, RJ Barret*, Rickey Thompson, Skepta*, Smino, Scoot Henderson*, Tezza, Quavo, Usain Bolt*, Winnie Harlow*, Young Emperors, Yaroslava Mahuchikh*, 24KGOLDEN.

Neymar da Silva Santos Jr.* and Skylar Diggins Smith* were 3D scanned prior to the show and appeared digitally on LED screens flanking the runway.

*PUMA Ambassador

 

Herzogenaurach, Germany, September 15, 2022
Reduce. Reuse. Regenerate – Recycled materials take center stage in PUMA’S RE:COLLECTION

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Training and Motorsport which are made with recycled cotton and polyester.

Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colors. Cutting waste is used to reinforce the uppers of RE:COLLECTION’s lifestyle footwear.

In the Autumn/Winter season, RE:COLLECTION includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that is engineered for forefoot support and features at least 30% recycled material in the upper. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

 

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources.

 

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RE:COLLECTION products will be available in the Autumn/Winter 2022 season in PUMA stores and on PUMA.com.

 

Herzogenaurach, Germany, September 22, 2022
PUMA ILLUSTRATES THE POWER OF BLACK EXCELLENCE THROUGH THE LAUNCH OF ‘WE ARE LEGENDS’, A PLATFORM LED BY PUMA’S NEW ERA OF BLACK DESIGNERS

We Are Legends is PUMA’s new storytelling and product developing platform celebrating Black excellence and cultural impact. The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends.

Championed and led by an internal collective of Black designers, the name, “We Are Legends”, reminds us to celebrate the now in Black culture and not just the rich history of past.

The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

“I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when employees step up to drive and be the change that they want to see. This first collection within the We Are Legends platform, The Yard, is a homage to the spirit of the beloved HBCU experience and a celebration of Black excellence.” The goal of We Are Legends is to not only tell stories that are authentic and highlight the beautiful aspects of black culture, but through this platform PUMA will aim to lead the charge in activating the next generation of black creatives through building early awareness and providing accessibility to roles in this industry via strategic partnerships, mentorship, and education.”- Michelle Marshall, Director, Diversity, Equity & Inclusion (PUMA North America)

 

The debut collection within the We Are Legends platform, “The Yard”, is inspired by Homecoming – a tradition in many high schools and colleges in the United States where they welcome back former students and members. The collection features men’s and women’s apparel in a bright palette of maroon, purple, and orange. Designs use material mixing & multi-placed collegiate graphics that unify schools, yard culture, & heritage. PUMA classics like the Suede are revamped with modern accents, shapes, and a neo-archival head-to-toe style. Design details references styles worn by HBCU students in the past and currently, capturing the culture’s deep history and honoring their contributions to American style.

 

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“The Yard”, the first collection under the We Are Legends platform will release globally on October 1, 2022, on the PUMA app and at the New York City Flagship store. On October 3, 2022, the collection will be available on PUMA.com and select retailers worldwide with a retail price range of $40 to $120.

 

Herzogenaurach, Germany, September 26, 2022
PUMA’S FANDOM COLLECTION CAPTURES VIBRANT SPIRIT OF SPORTS FANS AROUND THE GLOBE

With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere.

To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana to shoot the Fandom campaign on location.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport.

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

 

The footwear collection brings in the same fresh greens, pinks, and lavenders as the apparel, offering a fun new take on timeless silhouettes such as the Suede, CA Pro, Rider FV, and TRC Blaze. Overall, from its strategic pops of color to its splashy graphics, the Fandom collection has something for everyone, from adults to kids. Combining classic PUMA design with the flair and technology of today, these statement pieces are sure to become closet staples. 

 

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see                                                     

Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

 

The Fandom Collection aims to capture that spark of authenticity and give a sartorial voice to the spirit of interaction and celebration that brings fans together around the world. This collection is available starting today in PUMA stores, PUMA.com and selected retailers across the globe. 

 

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