For this special colorway, the Palermo sneaker appears in pink and black team colors, elevated with clinical finishing like Italian-flag lace tips and the Rosanero’s eagle-shaped club emblem stamped on the heel. Hometown hero and Palermo FC striker Alessandra Impellitteri is the face of the new campaign, captured at the home of Palermo FC, the storied Stadio Renzo Barbera. 

The timeless low-top Palermo retains its characteristic tag on the upper and a T-toe construction. Remaining faithful to its original design, the sneaker’s pink upper rests on a gum sole. 

The new Palermo x Palermo FC collaboration honors the PUMA Palermo’s heritage and popularity in the terraces of ‘80s football culture.

Impellitteri joins the likes of Jack Grealish and Dua Lipa who laced up the PUMA Palermo for part one and part two of the Forever Palermo campaign earlier this year.

The PUMA x Palermo FC Palermo is available starting December 1, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists, while there is much more to come from PUMA and the Palermo in 2024.

Phatty stands for extra confidence, extra style, extra everything. Rihanna’s vision was to bring the Creeper back but in a bold and culturally relevant way. The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.  This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked PUMA’s brand impact and relevance over the past decade. 

The Crepper Phatty is wrapped in suede, with a padded and debossed formstrip, debossed Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole. This drop offers three distinct colorways – iconic black and white, extra-bright blue and green, and lavender and cherry red. 

“We took our OG Creeper and made it bigger and badder, ” said Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so it’s return had to be bigger.”  

As Creative Director, Rihanna’s second FENTY x PUMA campaign -- shot by Philippa Price who previously has shot for both Rihanna and PUMA – explores the juxtaposition between a creep and a phatty attitude highlighting the oversized and bright elements of the shoe.

“The original Creeper changed the game for us,” said Maria Valdes, Chief Product Officer at PUMA.  “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.” 

The FENTY x PUMA Creeper Phatty will be available worldwide on puma.com and global retailers including Foot Locker beginning 30 November 2023 at 10am EST.

The capsule continues PUMA and Rhuigi’s celebration of New York, this time looking outside of the five boroughs for a nostalgic range that evokes weekend getaways. Comprising apparel, footwear, and accessories, the Hamptons-inspired collection is steeped in ‘90s aesthetics, taking inspiration from country club dress codes, and featuring a range of special insignias, graphics, and badges designed by PUMA and Rhuigi. 

Cut-and-sew items like the Hoodie, Corduroy Pants, and Puffer Vest are complemented by elevated essentials like the “New York Worldwide” graphic T-shirt, and matching cap. Carefully selected materials like corduroy and houndstooth bring a classic element to the collection, which is colored in washed tones like greys and tans.

PUMA and Rhuigi also serve up two Hamptons-inspired takes on the PUMA Trinomic XT2, which features a mixture of nappy suede and tumbled leather for the upper. The retro low-top is locked down two color schemes that mix white and sand tones, punctuated with hits of green and subtle blue, with a Trinomic badge stamped on the heel.

PUMA x Rhuigi drop six will be available starting November 11, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

The Velophasis is treated to two contrasting color schemes, one that carries over the overdyeing aesthetic with an off-white color scheme and subtle yellowing on the sole, and an accompanying version that mixes bold orange, yellow, and black color blocking. 

The collection’s outerwear is highlighted by a patterned Puffer Jacket featuring an all-over geometric pattern, in addition to the Zip-Off Jacket which features zipped raglan sleeves for adjustability. The Sportartikelhersteller theme continues throughout the collection’s essential Hoodies and T-shirts. Accessories include the Masked Bucket Hat and the Messenger Bag featuring Cordura ripstop fabric. 

To celebrate part two of the collaboration, PUMA and PLEASURES will bring the Velophasis Sound System event to the German capital of Berlin. The special rave will be presented as a modern Oktoberfest carnival, including surprises and exclusive activities. 

The latest from PUMA x PLEASURES is available starting October 21, 2023, from PUMA.com, to PLEASURESNOW.com, PUMA flagship stores, and selected retailers.

The collection’s highlights include cut-and-sew items like the Varsity Jacket and V-Neck Crew, both of which channel classic Americana with a letter-jacket aesthetic, bearing “P” and “S” for PUMA and STAPLE, respectively. The accompanying Hoodie, Sweatpants, and Graphic Tees are emblazoned with specially created graphics and logos, once again drawing inspiration from Asian American cultures. 

The footwear offerings include two colorways each of the PUMA Suede and Slipstream. Envisioned through STAPLE’s lens, the shoes feature re-worked elements like zig-zag shaped eye stays, debossed gold lettering, and yin-yang symbols on the tongue, while each sneaker comes affixed with PUMA Jumping Cat hardware in gold. 

Lastly, accessories include a lecture hall-ready Duffle Bag, as well as a Beanie and Cap. 

The PUMA x STAPLE “East West Ivy” collection is available starting October 19 on PUMA.com, PUMA flagship stores, and select PUMA stockists, and on staplepigeon.com on October 17.