herzogenaurach, germany, february 3, 2020
RS PURE Motion
PUMA’s RS PURE Motion reimagines the concept of unity by combining various sneaker trends – past and present – to create a new design.

It brings together PUMA’s finest elements and strips away the bulk and excess to create a hyper technical yet simplistic shoe. Its modern, pure silhouette is stacked with an ultra-comfortable RS foam blend. The motion pack is inspired by athletics, all about sport and movement.

 

Herzogenaurach, germany, February 7, 2020
CELL Stellar Glow
Being part of the PUMA Glow Pack, the CELL Stellar Glow gets a bold update through iridescent details.

This execution features a textile upper with iridescent trimmings on the vamp, around the Formstrip and on the heel cap. While reimagining the CELL running shoe from the PUMA archives, the PUMA CELL Stellar Glow features the comfortable CELL technology combined with design cues from the CELL Alien, and redesigns them for street fashion in a feminine way.

 

Herzogenaurach, germany, February 7, 2020
CALI GLOW

Also included in the PUMA Glow Pack, the CALI Glow is the radiant new member of PUMA’s Cali collection, which takes cues from the classic 80s PUMA California. Originally a laid-back training sneaker, the Cali has been given an edge with the progressive rubber tooling whilst the upper remains true to the original. The iridescent panel on the quarter and heel is what makes the CALI Glow unique.

Herzogenaurach, germany, February 7, 2020
PUMA CALI SPORT GLOW

Also part of the PUMA Glow Pack, the PUMA’s CALI Sport Glow catches the eye with a kick-ass platform and laid back, West Coast vibes. As a new evolution of the classic California, the latest Cali features a new upper with iridescent details on the eyestay and heelcap. It’s slightly higher while its tooling is edgier with a TPU piece at the back.

Herzogenaurach, Germany, April 15, 2020
Performer OG

A revival of one of the most daring shoes from PUMA’s rich tennis archives, the Performer OG gives a modern and enhanced look to a classic shoe. Retaining original design elements like the streamlined silhouette and lightning-shaped overlays on the upper, the shoe is durable, lightweight and features superior cushioning from the EVA and TRINOMIC technology. In athletic-inspired colors, this version has a leather upper, suede formstrip and overlays, nubuck heel, painted details on midsole, and features a gold foil printed TRINOMIC logo on the heel and tongue.

 

Herzogenaurach, Germany, April 27, 2020
Ralph Sampson Lo Vintage

To celebrate his legacy, PUMA takes inspiration from the Ralph Sampson signature shoe to create an original low model. PUMA’s Ralph Sampson Lo Vintage celebrates a clean and classic look bringing some vintage vibes with a leather upper and suede added to the toe, the eyestay and the heel. This brand new version is available from April 16.

 

Herzogenaurach, Germany, April 27, 2020
PUMA RS-X3 Gradient

PUMA reboots its RS design and take it to an extra form with RS-X3 Gradient. This execution features a gradient painted midsole with translucent rubber outsole to enhance the RS bulky silhouette. Hotmelt and leather overlays in black complete the textile upper. PUMA’s RS-X3 Gradient will drop globally on PUMA.com from April.

 

Herzogenaurach, Germany; April 25, 2020
PUMA CALI Snake

The classic 80’s PUMA California has been reimagined to create the Cali. While the upper remains true to the original, the shoe is given an edge with the progressive rubber tooling. The CALI Snake features a snake textured leather formstrip. PUMA’s CALI Snake dropped on PUMA.com on April 9. 

 

Herzogenaurach, Germany; June 10, 2020
Ralph Sampson MC

The Ralph Sampson Mid was the signature basketball shoe of Hall-of-Famer Ralph Sampson. The new Ralph Sampson MC is PUMA’s contemporary update on the archive classic while keeping design elements of the original. Details like Ralph Sampson’s signature and the tongue construction reference its older counterpart, while the rest of the shoe received a more minimalist and cleaner, yet refined update. This execution references the toned down and minimal aesthetic of Scandinavian design with neutral colors and a leather upper with suede overlays.

 

PUMA Copyright
HERZOGENAURACH, AUGUST 21, 2023
INTRODUCING THE DEBUT PUMA X LEMLEM COLLECTION

Global sports brand PUMA have today announced a first-of-its-kind collaboration with lemlem, the ready to wear and swimwear brand made in Africa founded by supermodel Liya Kebede.

The collection combines lemlem signature aesthetics, bold colours and patterns, with PUMAs innovative vision for sportswear, resulting in a powerful look that emenates premium performance.

Spanning apparel and footwear, key items in the debut collection include: PUMA x LEMLEM PWR XX NITRO shoe, PUMA x LEMLEM Low Impact Bra, PUMA x LEMLEM HW ⅞ Tight and the PUMA x LEMLEM Anorak. With its unique blend of style, performance and superior comfort, the collection showcases captivating gemoetric prints and abstract textures that celebrate the versatility of movement.

PUMA Copyright
PUMA Copyright

Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. PUMA and lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.

"We are thrilled to finally bring a PUMA x lemlem collaboration to the market," said Erin Longin, General Manager Run/Train at PUMA. "By combining lemlem's unique designs, vibrant patterns and PUMA's expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness jourey."

"This collection was inspired by the clothes we wear during work outs and the clothes we wear between work outs," said Liya Kebede, Founder of lemlem. "It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”

The PUMA x LEMLEM collection will be available on PUMA.com, the PUMA mobile app, lemlem.com, at the PUMA NYC flagship store and select retail stores worldwide starting August 25.

Copyright - Puma
HERZOGENAURACH, AUGUST 3, 2023
PUMA’S LATEST SUEDES ARE NEW CLASSICS FOR HIP-HOP’S 50TH ANNIVERSARY

PUMA celebratesthe iconic Suede and itsshared history with hip-hop, as the genre celebrates its 50th anniversary.

To commemorate the occasion, PUMA is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures. First up, PUMA’s special Collector’s Edition Suede derives from classic varsity jackets favored by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop.

This edition of the PUMA Suede boasts a high-quality suede upper, punctuated by crisp colors and contrast blocking. White piping outlines PUMA’s iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silverstuds appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of PUMA’s founding in 1948.

Copyright PUMA
Copyright PUMA

The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-colored lace charms, designed to be worn by hip-hop royalty.

Informed by hip-hop history, the PUMA Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing PUMA’s “48” insignia.

The latest PUMA Suedes are available starting August 3, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Copyright - Puma
HERZOGENAURACH, AUGUST 15, 2023
PUMA’S NEW COLLABORATION WITH THE SMURFS IS SIMPLY… SMURFTASTIC

Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.

Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.

Copyright PUMA
Copyright PUMA

Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colorway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.

PUMA x The Smurfs is smurfing soon, starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

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