Play-inspired graphics, holo-scene prints, and shimmer techniques punctuate the collaboration’s apparel, while the PUMA and PLAYSTATION collection also serves up new renditions of the Suede and RS-X sneakers. 

Taking inspiration from cutting-edge PUMATECH technology, the apparel’s performance-inspired cuts are emblazoned with the iconic PlayStation shapes. Active silhouettes like the Track Jacket and Technical Cap are mixed with daily essentials like the Hoodie and Shorts. 

Available in both adult and kids sizing for all genders, the collaboration’s accompanying footwear features PUMA court icons like the Suede paired with running-inspired models like the RS-X, which feature elevated PlayStation detailing, debossed prints, and gradient color schemes. 

PUMA x PLAYSTATION is available starting April 18, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Once a dominating force on the court, now the legacy of tennis and fashion icon Guillermo Vilas lives on. Reissued from PUMA’s storied archive, the GV Special has been elevated with fresh colorways and enhanced comfort, featuring a tumbled leather construction, a perforated toebox for breathability, and gold lettering on the upper. The heritage low-top GV Special is also known for its ultra-thick sole unit, which adds extra cushioning and is one of the shoe’s design hallmarks.  

Originally brought to life in the ‘80s under the title of PUMA California, the training silhouette was described as “universal” by PUMA catalogs, defined by its indoor and outdoor adaptability and unmistakable inset midsole. The shoe’s name came from the California construction technique that fastens the upper to the sole. 

The California was later renamed the GV Special in honor of Argentinian Grand Slam winner Guillermo Vilas. Although they weren’t footballers, tennis champions like Vilas became intertwined with football casuals and terrace subculture, who eyed premium performance models like the GV Special, pairing them with dark, straight-legged jeans. 

The PUMA GV Special is available in a “White” colorway starting April 6, 2024, with a “White/Navy” version following in May, at selected retailers worldwide including Kith, Bodega, Slam Jam, END. Clothing, Sneakersnstuff, WORKSOUT.  

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture. 

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.  

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties. 

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family. 

The PUMA Easy Rider is available in “Black” and “Yellow” colorways starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Celebrating the 25th anniversary of TV anime “One Piece”, the partnership mixes classic PUMA streetwear and sports silhouettes with the island-hopping pirate adventure series. 

Following Luffy’s quest to become the King of the pirates, the globally popular anime is depicted through graphic elements like pirate flags, as well as scenes and characters from the show that are used across T-shirts, Hoodies, and PUMA’s T7 tracksuit. Selected pieces feature PUMA’s wordmark, cleverly mixed with the One Piece logo. Bringing the collaboration’s story to life, the PUMA x One Piece accessories include the adventure-ready Backpack and Bucket Hat. 

For footwear, the collection’s four expressive PUMA Suedes are inspired by the Four Emperors: Straw Hat Luffy, Red-Haired Shanks, Blackbeard Teech, and Buggy the Genius Jester. Each of these figures is alluded to through elevated detailing like a cloud-shaped Formstrip representing Gear5 Luffy and scar-mark embroidery nodding to Shanks. Finally, custom packaging and special gold medallion hangtags come with each sneaker. 

PUMA x One Piece is available starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture. 

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing. 
 
The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.  

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner. 

This latest drop carries over from PUMA and PLEASURES’ first-ever seasonal offering in 2023, plus the previous Suede XL and Velophasis sneaker collaborations. 

This time around, racing and punk motifs converge at the starting line to inform a range of cut-and-sew items, graphic shirts, accessories, two bold takes on the PUMA Spirex sneaker, and a new edition of the TS-01 slip-on. 

Articulated apparel designs are injected with motorsport cues and engineered materials across a monotone color palette featuring bold neon pops. Following a “recipe for destruction,” the collection also comes with its own high-speed visuals created by PUMA and PLEASURES, with logo play mixed throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

Accessories are highlighted by the Cap and Cross Body Bag which feature logo play across their designs. For footwear, PLEASURES reenvisions the new Spirex silhouette, an asymmetrical design that takes cues from Y2K-era running spikes. PLEASURES’ versions feature two sleek, monochromatic colorways. PLEASURES’ covert take on the TS-01 features a padded quilt upper and buckle closure. 

PUMA x PLEASURES Part Two is available exclusively from PLEASURESNOW.com starting on March 1, and from PUMA.com, PUMA flagship stores, and selected retailers starting March 2.