palomo
Herzogenaurach, May 8, 2024
SERVING ON THE DANCE FLOOR: PUMA AND PALOMO SPAIN’S NEW COLLECTION IS HERE

PUMA introduces an all-new genderless collection in collaboration with Palomo Spain, a celebration of queer identities, '80s athletic culture, and the glitz of '70s roller disco, marrying Palomo’s elegant essence with PUMA’s heritage of sportswear. 

Inspired by the nostalgic allure of a sporty icon from the '70s, the latest PUMA and Palomo campaign offers a peek behind the scenes of an advertisement shoot. Set within a studio reminiscent of Hollywood's golden era, the backdrop merges seamlessly with the narrative. Bathed in perfect lighting, models exude effortless charm as they rehearse their movements gracefully juxtaposed against the shadowy figures of production staff.

The collection embodies a fusion of retro flair and contemporary touches with premium fabrics, distinctive logos and trims, and a rich color palette of warm tones. Key pieces include the hybrid Nitefox Loafer alongside a fresh take on the classic Palermo silhouette.

PUMA and Palomo’s apparel offerings start with the T7 Track Jacket and Track Pants in Warm White and Teak, constructed from a premium knitted jacquard fabric, reminiscent of previous PUMA x Palomo collaborations. Carefully crafted with modern machinery, the matching Top and Shorts feature a unique pattern that evokes traditional artisanal techniques. The collection's Baby Tee is made from a supple French terry material, while the exclusive Graphic Tees showcase a custom crest created by PUMA and Palomo.

“I'm really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you're fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.

For footwear, PUMA and Palomo reimagine the Palermo with asymmetrical color blocking in a coordinating Red hue. The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.

Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch renders PUMA and Palomo’s knitted pattern in a passionfruit tone, with the Grip Bag coming in white with silver hardware.

The new PUMA x Palomo Spain collection is available starting May 11, 2024, from palomospain.com, PUMA.com, PUMA flagship stores, and selected PUMA retailers.

ottolinger
Herzogenaurach, April 23, 2024
IN A CHAOTIC FUTURE, PUMA AND OTTOLINGER GEAR UP TO EMPOWER

The faster you are, the more fun you have. 

In PUMA and Ottolinger’s imagined future, instincts are more important than ever. Inspired by motorsport and science fiction, the new PUMA x Ottolinger collection is conceived to give you power for life's adventure. 

Informed by the ethos of the C-Suite and imbued with the robotic work ethics, this distinctive collection seamlessly combines sportswear silhouettes with futuristic contours. Optical illusion office prints and sleek metallic finishes converge across a diverse array of apparel, footwear, and accessories. 

Cyborg power suit prints take on a humanistic form for the collection’s Longsleeve, Bodysuit, and Leggings, featuring metallic hues juxtaposed with vibrant red accents and anachronistic black-tie details. 

Complementing the ensemble are two essential accessories: the dynamic Mini Bag and the iconic Big Bag, offered in a range of seducing colour options. The PUMA x Ottolinger Mostro Lo and Mostro Boot continue the futuristic theme, arriving in mirrored colorways with pops of color in red or neon. 

Shot in Athens, Greece, the campaign’s lethal protagonist is Alva Claire, who navigates a transforming world astride her special PUMA x Ottolinger motorcycle before unwinding with friends at sunset. 

PUMA x Ottolinger is available starting April 25, 2024 online at ottolinger.com and starting April 27th from selected retailers worldwide including Voo Store, Slam Jam, END. Clothing, SSENSE.  

fenty
Herzogenaurach, Germany, 17 April 2024
Rihanna and PUMA Get Down to Earth with the Creeper Phatty Earth Tone

The FENTY x PUMA Creeper Phatty Earth Tone has arrived with luxe, nubuck materials and touches of gold.  Whether you’re looking for a monochromatic head-to-toe, a not so basic neutral, or leaning into earth‘s natural tones, the new Creeper Phatty stands out while blending in. Premium materials, embossed features, and gold embelishments elevate this new drop from our girl, Rih.  

riri

The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.  This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked PUMA’s brand impact and relevance over the past decade. The Creeper Phatty, Rihanna’s newest itteration of the shoe, is bigger, bolder and badder than ever with an oversized design and stacked gum sole. 

This lux launch offers three distinct colorways for all ages and genders – totally taupe, green fog and warm white.

  • Transition with Totally Taupe. Neutrals are a staple for any wardrobe, an easy way to transition between styles. Wear with a monochromatic look or elevate your everyday. 
  • Garner with Green Fog. A color representing wisdom and intelligence, incorporate the soft shade into your wardrobe knowing it’s a hue that delivers both power and trend.
  • Whimsically worn. Pair the Warm White colorway with your favorite crisp white fit for a fresh spring palette.

As Creative Director, Rihanna’s FENTY x PUMA campaign shot by Philippa Price expands upon this concept of creeping – attempting to do something without being noticed.  The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery. 

On the heels of PUMA’s biggest brand campaign launch ever, PUMA and Rihanna will host a European-based event to celebrate the FENTY x PUMA Creeper Phatty Earth Tone.  The exclusive taupe colorway of the FENTY X PUMA Creeper will drop immediately following on April 17 at 12AM EST exclusively at PUMA.com. Get 'em while you can. 

The Green Fog and Warm White colors launch on April 25 at 10am EST worldwide on puma.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando. Adults styles retail for €140, juniors at €100, pre-school at €75 and infant at €65. 

kidsuper
Herzogenaurach, April 11, 2024
PUMA X KIDSUPER SPORT CLUB: FASHION THROUGH THE LENS OF FOOTBALL

PUMA’s latest team-up with Colm Dillane, better known as KidSuper, brings the American artist’s work to life through statement designs and modernized classics. Following previous releases, the partnership takes its inspiration from PUMA’s football heritage, and Dillane’s lifelong passion for the sport.t.

Reinterpreting PUMA’s archival silhouettes through the lens of football, the fashion-forward, PUMA x KidSuper Sports Club collection brings pastel colorways and modern aesthetics into the form and function of sportswear, plus updated versions of the Velophasis and Palermo sneakers.

Featuring several matching sets, the distinctive range is elevated with garment dyeing, graphic jacquard knits, graphics inspired by the PUMA King, and patterned motifs created by KidSuper for PUMA.

Created in two colorways, the collection’s cut-and-sewn Track Jacket and Track Pants feature accentuated color blocking, as well as embroidered details. Crafted with a jacquard knit process, the Knitted Jersey and Shorts feature bold graphic elements and a KidSuper Football Club badge. The Cardigan makes use of the same jacquard knit with an allover print that abstracts human facial features, while the Longsleeve and Skirt are made with a power mesh textile, featuring custom artwork created by KidSuper.

kidsuper court

Featuring several matching sets, the distinctive range is elevated with garment dyeing, graphic jacquard knits, graphics inspired by the PUMA King, and patterned motifs created by KidSuper for PUMA.

Created in two colorways, the collection’s cut-and-sewn Track Jacket and Track Pants feature accentuated color blocking, as well as embroidered details. Crafted with a jacquard knit process, the Knitted Jersey and Shorts feature bold graphic elements and a KidSuper Football Club badge. The Cardigan makes use of the same jacquard knit with an allover print that abstracts human facial features, while the Longsleeve and Skirt are made with a power mesh textile, featuring custom artwork created by KidSuper.

The Velophasis Nu and the terrace-favorite Palermo Nu are updated and streamlined versions of the originals, featuring premium cashmere suede uppers, mesh underlays, and custom PUMA and KidSuper Studios tags on the tongue. The Velophasis Nu is finished with distressed detailing, giving the Y2K-inspired sneaker a pre-worn look.

Rounding out the contemporary collection that takes inspiration from the beautiful game, collaborative PUMA x KidSuper accessories include a Bucket Hat, Duffle Bag, and Scarf.

A unique cast of characters comes together for the campaign, which depicts Dillane as the patriarch of the PUMA x KidSuper family. Inspired by the classic mobster films of the ‘90s, the visuals portray the artistic collection, focusing on the matching tracksuits.

The PUMA x KidSuper Sport Club collection launches on April 13, 2024, online at kidsuper.com and in store, alongside select retailers. A collaborative drop with PUMA Basketball is set to follow in May. 

palm tree crew
Herzogenaurach, April 3, 2024
PUMA AND PALM TREE CREW MAKE WAVES WITH SECOND COLLABORATION

The party continues, as PUMA and Palm Tree Crew reunite for a second collection of breezy gear. 

A fun twist on yachting attire, this season’s range brings bespoke monogram and script graphics, plus textiles like woven jacquard. Relaxed fits are tailored for comfort, while puff prints bring a tactile touch to the collection. For the footwear offerings, PUMA and Palm Tree Crew reenvision the Suede and RS-X silhouettes. 

The collection’s Track Pants and Track Jacket channel PUMA’s iconic T7 tracksuit, with PUMA and Palm Cree Crew’s logos subtly placed on the chest. Arriving in sun-washed tones, essentials like the Hoodie, Shorts, and Tees complete the summer-ready feel. Accessories like the Trucker Cap and Cross Body Bag round out the range. 

Two beachy versions of the Suede and one take on the RS-X come with aged midsoles and soft grey-based color palettes. Both styles come with cracked textiles finishing the upper, while the Suede features logo placement on the heel of each shoe. 

The second PUMA x Palm Tree Crew lifestyle drop is now available on palmtreecrew.com, PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Porsche puma
Herzogenaurach, Germany, 2nd April 2024
PUMA and PORSCHE unveil Crews Go Summer Collection

Global sport company PUMA, together with Porsche, are thrilled to announce the launch of their latest collaboration: Crews Go Summer Collection. 

puma x porsche

Inspired by the exhilarating speed of the road and the thrilling rush of riding waves, this collaboration redefines summer fashion with a seamless blend of automotive excellence and coastal vibes.

As summer approaches, this collection celebrates the shared passion for speed and style, bringing together the worlds of automotive excellence and coastal living like never before. The Crews Go Summer Collection is designed for those who embrace life in the fast lane and on the open water. Whether you're hitting the pavement in a Porsche or catching waves along the coast, these pieces ensure you not only look the part but embody the essence of an endless summer.

From sleek shirt adorned with bold graphics to versatile hoodies and accessories, every item in the Crews Go Summer Collection, a unisex line, reflects the dynamic energy of summertime adventures. Featuring a regular fit hoodie for all-day ease, twill fabric shorts equipped with two carpenter's pockets complete with a key loop. Complementing the ensemble is the shirt, also in a regular fit and twill fabric, adorned with carpenter's panels accented by silver rivets for a touch of industrial charm. To complete the outfit, you can pair it with the Puma CA Pro as well as a cap in the same colorways.

Whether you're exploring city streets or embarking on a road trip, this collaboration ensures that you not only feel like part of the Porsche team but also look the part wherever summer takes you.

The Porsche Crews Go Summer Collection will be available for purchase at selected PUMA stores as well as online at puma.com and also on Porsche-design.com and shop.porsche.com.

playstation
Herzogenaurach, April 15, 2024
PUMA X PLAYSTATION®: SPORTS AND GAMING COME TOGETHER IN NEW COLLECTION

Embarking on an exciting new quest together, PUMA and Sony Interactive Entertainment introduce a new PUMA x PLAYSTATION collection designed to take your style to new heights. 

Play-inspired graphics, holo-scene prints, and shimmer techniques punctuate the collaboration’s apparel, while the PUMA and PLAYSTATION collection also serves up new renditions of the Suede and RS-X sneakers. 

Taking inspiration from cutting-edge PUMATECH technology, the apparel’s performance-inspired cuts are emblazoned with the iconic PlayStation shapes. Active silhouettes like the Track Jacket and Technical Cap are mixed with daily essentials like the Hoodie and Shorts. 

Available in both adult and kids sizing for all genders, the collaboration’s accompanying footwear features PUMA court icons like the Suede paired with running-inspired models like the RS-X, which feature elevated PlayStation detailing, debossed prints, and gradient color schemes. 

PUMA x PLAYSTATION is available starting April 18, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

gv
Herzogenaurach, March 28, 2024
CLEAN, COURT STYLE: THE PUMA GV SPECIAL IS BACK

PUMA’s GV Special returns in new colorways and with maximum comfort for 2024.

Once a dominating force on the court, now the legacy of tennis and fashion icon Guillermo Vilas lives on. Reissued from PUMA’s storied archive, the GV Special has been elevated with fresh colorways and enhanced comfort, featuring a tumbled leather construction, a perforated toebox for breathability, and gold lettering on the upper. The heritage low-top GV Special is also known for its ultra-thick sole unit, which adds extra cushioning and is one of the shoe’s design hallmarks.  

Originally brought to life in the ‘80s under the title of PUMA California, the training silhouette was described as “universal” by PUMA catalogs, defined by its indoor and outdoor adaptability and unmistakable inset midsole. The shoe’s name came from the California construction technique that fastens the upper to the sole. 

The California was later renamed the GV Special in honor of Argentinian Grand Slam winner Guillermo Vilas. Although they weren’t footballers, tennis champions like Vilas became intertwined with football casuals and terrace subculture, who eyed premium performance models like the GV Special, pairing them with dark, straight-legged jeans. 

The PUMA GV Special is available in a “White” colorway starting April 6, 2024, with a “White/Navy” version following in May, at selected retailers worldwide including Kith, Bodega, Slam Jam, END. Clothing, Sneakersnstuff, WORKSOUT.  

 

easy rider
Herzogenaurach, March 21, 2024
THE 2024 PUMA EASY RIDER RUNS IN THE FAMILY

The PUMA Easy Rider is back.  

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture. 

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.  

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties. 

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family. 

The PUMA Easy Rider is available in “Black” and “Yellow” colorways starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

sophiachang
Herzogenaurach, March 20, 2024
FROM CANVAS TO COURT: PUMA AND SOPHIA CHANG INTRODUCE NEW COLLABORATION

Ten years after their first team-up, PUMA and Sophia Chang are back together. 

basketball sophia

Multi-hyphenate creative, illustrator, and storyteller, Sophia Chang looks to women’s basketball as the inspiration for her new collection of footwear and apparel. Guided by principles of inclusivity, diversity, and female allyship, Chang’s approach is heavily inspired by her community. Elevated through Chang’s lens, classic court silhouettes come with collegiate detailing, custom graphics, and pastel tones. Continuing the basketball motif, the Suede and Palermo sneakers round out the timeless range. 

As an illustrator, Chang infuses the collaboration with her own hand-drawn visuals, which appear throughout the capsule. The Basketball Jersey and Knitted Bucket Hat come with a playful dribbling graphic, while a montage of illustrations appears on the Wide Leg Pants as well as the Cross Body Bag. The collection is highlighted by the Reversible Bomber which features letterman-inspired details and a special liner that is adorned with more of Chang’s signature illustrations. 

Rendered in a pastel “Zen Blue” shade, the collection’s Suede continues Chang’s hand-drawn aesthetic across the shoe’s upper and tongue, while the “Grape Mist” Palermo features illustrations inset into the PUMA Formstrip. 

Chang is featured in the campaign alongside two members of her local community of creatives, both styled in the new collection: Bethany Brill, designer and founder of Teddy Studios, and Bukunmi, creative director and photographer. 

PUMA x Sophia Chang is available starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

one piece
Herzogenaurach, March 19, 2024
PUMA AND “ONE PIECE” SET SAIL FOR ADVENTURE ON THE HIGH SEAS

PUMA joins forces with the best-selling anime series of all time, One Piece. 

Celebrating the 25th anniversary of TV anime “One Piece”, the partnership mixes classic PUMA streetwear and sports silhouettes with the island-hopping pirate adventure series. 

Following Luffy’s quest to become the King of the pirates, the globally popular anime is depicted through graphic elements like pirate flags, as well as scenes and characters from the show that are used across T-shirts, Hoodies, and PUMA’s T7 tracksuit. Selected pieces feature PUMA’s wordmark, cleverly mixed with the One Piece logo. Bringing the collaboration’s story to life, the PUMA x One Piece accessories include the adventure-ready Backpack and Bucket Hat. 

For footwear, the collection’s four expressive PUMA Suedes are inspired by the Four Emperors: Straw Hat Luffy, Red-Haired Shanks, Blackbeard Teech, and Buggy the Genius Jester. Each of these figures is alluded to through elevated detailing like a cloud-shaped Formstrip representing Gear5 Luffy and scar-mark embroidery nodding to Shanks. Finally, custom packaging and special gold medallion hangtags come with each sneaker. 

PUMA x One Piece is available starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

mostro
Herzogenaurach, March 13, 2024
PUMA UNLEASHES TWO VIBRANT NEW COLORWAYS OF THE MOSTRO

One of PUMA’s most unique and innovative footwear designs, the Mostro, is back in two radiant colorways: “Pink Delight” and “Ignite Blue”. 

mostro

Originally launched in 1999, the Mostro takes its name from the Italian word for monster, which describes the shoe’s bold hybrid look that draws inspiration from two realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. 

Truly one of the most distinctive sneakers from PUMA’s archive, the low-profile style boasts defining features such as its signature spiky sole and forefoot strap closure. Introduced in a Light Grey and Yellow color combination earlier this year, the experimental sneaker is now set to launch in two neon variations for its second drop. 

The Mostro made its official return through the lens of photographer Chris Maggio in New York City, showing the silhouette through the daily lives of several unique city dwellers. Following that, the Mostro reared its head at PUMA’s "Welcome to the Amazing Mostro Show", a runway-event experience that kicked off New York Fashion Week. 

The new PUMA Mostro colorways will be available starting March 23, 2024, at selected retailers worldwide including Kith, Slam Jam, LN-CC, END. Clothing, SSENSE, WORKSOUT. 

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