The collection features bold prints, patterns, and colors inspired by the red and gold of the Ghanaian flag, with designs created for both men and women. Key pieces include the revamped T7 tracksuit, a cropped longsleeve shirt with a jersey-inspired collar, as well as graphic tees and caps that reflect the collection’s ethos.

For footwear, the collection’s centerpiece is a special-edition Easy Rider with a striking red upper and yellow accents on the midsole.

The PUMA “Road to Unity” collection is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
 

PUMA x Hot Wheels is available starting February 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers. 

Comprising two items to complement the original capsule, the PUMA Palermo and a new graphic T-Shirt round out the drop. The Palermo comes with a customizable feature, in the form of a swappable tongue that can be changed out to feature different colors, to represent the choice of doors from the mingle game. The silhouette’s signature Palermo tab conceals a hidden Squid Game easter egg underneath, while circus-inspired accents bring even more game-inspired detail to the collaborative sneaker. An accompanying T-Shirt depicts the sinister mingle game via a rear graphic print and co-branded PUMA x Squid Game label.

Part two of the PUMA x Netflix Squid Game collection is available starting December 26, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre. 

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short. 

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole - ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™ 3 

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)

Stack Height: 36mm

Drop: 10mm

Deviate NITRO™ 3 

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)

Stack Height: 39mm

Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g

Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

South Korean designer and fashion pioneer, Juun.J is known for his distinct color palette and unique sensibilities that blend high-end aesthetics with dark and functional DNA. Last year, Juun.J took on the Plexus sneaker, and now the designer moves to his second partnership with PUMA.

The clean new PUMA x Juun.J Speedcat comes in high and low-top versions, each with a modernized design and shadowy colorways. The armor-like upper comes with reworked lines that accentuate the upper, bringing acute definition to the toebox, while the PUMA Formstrip features rippling contours adding texture to the shoe. Debossed logos feature on the toe and upper, while the high-top edition also features Juun.J branding on the strap closure. On the outsole, tire-inspired treat patterns evoke the Speedcat’s legacy in the world of motorsports and F1 racing.

In the accompanying visuals, two futuristic protagonists race the dark side of the moon wearing the collaborative Speedcat.

The PUMA X Juun.J Speedcat is available starting December 14, 2024, from Juun.J and selected PUMA retailers.

PUMA brings Squid Game’s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series.

The iconic T7 Track Jacket and T7 Track Pants are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels. The same all-over-

print carries over onto a matching backpack and cap that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts call out Squid Game lore and games from the first and second seasons.

The collaboration’s footwear offerings include the Easy Rider which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker. The Squid Game Suede borrows its theme from the show’s sinister stair room, by way of bright color hits and zig-zag overlays.

The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on December 12, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

McLaughlin’s remade and restitched version of the Suede is utterly distinct. The collaboration’s patchwork concept means that each pair is different from the next, down to subtle color variations, handmade touches, and charming asymmetricalities. Inspired by McLaughlin’s playful and function-inspired design ethos, her unique Suede iteration comes with a detachable lace shroud that doubles as a wallet.

McLaughlin’s bricolage interpretation of the classic 1968 silhouette is created with 14% deadstock materials and 57% manufacturing leftovers on the upper, in keeping with the American creative’s eye for upcycled aesthetics and expertise in the world of upcycling.

The PUMA x Nicole McLaughlin Suede is available starting December 3, 2024, from selected PUMA retailers.

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.