The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

Exhale Crop Top

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
• BREATHABILITY: Mesh sleeves help keep you cool.
  
   

Low Impact Exhale Bra
 

Premium recycled heathered cotton spandex and adjustable straps ensure top-tier comfort in the Low Impact Exhale Bra. Supportive and sustainable without compromising style? Yes, please. Breathe easy knowing you can do good and look good.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.
• SUPPORT: Low-impact support offers an easy, lightweight feel.
• FIT: Adjustable shoulder straps offer added support during studio sessions.
   

Exhale Full Tight

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

• SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
• MOVEMENT: High waistband pocket offers a secure storage solution

The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear.The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection. “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

Usain Bolt lends his voice to the campaign video as well, playing an animated Super PUMA, the brand’s retro mascot. The Super PUMA is seen chasing after a butterfly while wearing the Slipstream Lo PUMA x BUTTER GOODS and along the way loses one of his shoes. His journey takes him through nature, eventually finding his shoe, when he peeks inside, he sees Liv.e and Mndsgn, performing the original song. The full video can be viewed HERE.

The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo, as seen in the campaign video. Available in two colorways, the white version looks like it was plucked straight from the ‘90s, with a speckled sole and accents of purple and green. Butter Goods takes another go at the classic PUMA Suede VTG as well, this time going for a hairy suede look in blue and white colorway options.

Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.

PUMA “Welcome Unbored” Ambassadors:
Neymar Jr Romeo Beckham
Kingsley Coman Danna Paola
LaMelo Ball Pamela Reif
Armand Duplantis Memphis Depay
Gianmarco Tamberi Nessi
Just Riadh Imenella
Don Strapzy

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Flutur Drop2 spans over 30 items, with highlights including the flared T7 tracksuit, and the unique CELL Dome King, created exclusively by Lipa. The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

COLLECTIONS INCLUDED

• Downtown: PUMA's premium execution streetwear, with a focus on sustainability
• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.

In the Autumn/Winter season, RE:COLLECTION includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that is engineered for forefoot support and features at least 30% recycled material in the upper. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources.

The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

“I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when employees step up to drive and be the change that they want to see. This first collection within the We Are Legends platform, The Yard, is a homage to the spirit of the beloved HBCU experience and a celebration of Black excellence.” The goal of We Are Legends is to not only tell stories that are authentic and highlight the beautiful aspects of black culture, but through this platform PUMA will aim to lead the charge in activating the next generation of black creatives through building early awareness and providing accessibility to roles in this industry via strategic partnerships, mentorship, and education.”- Michelle Marshall, Director, Diversity, Equity & Inclusion (PUMA North America)

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport. 

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.