Herzogenaurach, Germany, September 15, 2022
Reduce. Reuse. Regenerate – Recycled materials take center stage in PUMA’S RE:COLLECTION

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Training and Motorsport which are made with recycled cotton and polyester.

Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colors. Cutting waste is used to reinforce the uppers of RE:COLLECTION’s lifestyle footwear.

In the Autumn/Winter season, RE:COLLECTION includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that is engineered for forefoot support and features at least 30% recycled material in the upper. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

 

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources.

 

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RE:COLLECTION products will be available in the Autumn/Winter 2022 season in PUMA stores and on PUMA.com.

Herzogenaurach, Germany, September 22, 2022
PUMA ILLUSTRATES THE POWER OF BLACK EXCELLENCE THROUGH THE LAUNCH OF ‘WE ARE LEGENDS’, A PLATFORM LED BY PUMA’S NEW ERA OF BLACK DESIGNERS

We Are Legends is PUMA’s new storytelling and product developing platform celebrating Black excellence and cultural impact. The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends.

Championed and led by an internal collective of Black designers, the name, “We Are Legends”, reminds us to celebrate the now in Black culture and not just the rich history of past.

The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

“I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when employees step up to drive and be the change that they want to see. This first collection within the We Are Legends platform, The Yard, is a homage to the spirit of the beloved HBCU experience and a celebration of Black excellence.” The goal of We Are Legends is to not only tell stories that are authentic and highlight the beautiful aspects of black culture, but through this platform PUMA will aim to lead the charge in activating the next generation of black creatives through building early awareness and providing accessibility to roles in this industry via strategic partnerships, mentorship, and education.”- Michelle Marshall, Director, Diversity, Equity & Inclusion (PUMA North America)

 

The debut collection within the We Are Legends platform, “The Yard”, is inspired by Homecoming – a tradition in many high schools and colleges in the United States where they welcome back former students and members. The collection features men’s and women’s apparel in a bright palette of maroon, purple, and orange. Designs use material mixing & multi-placed collegiate graphics that unify schools, yard culture, & heritage. PUMA classics like the Suede are revamped with modern accents, shapes, and a neo-archival head-to-toe style. Design details references styles worn by HBCU students in the past and currently, capturing the culture’s deep history and honoring their contributions to American style.

 

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“The Yard”, the first collection under the We Are Legends platform will release globally on October 1, 2022, on the PUMA app and at the New York City Flagship store. On October 3, 2022, the collection will be available on PUMA.com and select retailers worldwide with a retail price range of $40 to $120.

 

Herzogenaurach, Germany, September 26, 2022
PUMA’S FANDOM COLLECTION CAPTURES VIBRANT SPIRIT OF SPORTS FANS AROUND THE GLOBE

With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere.

To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana to shoot the Fandom campaign on location.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport. 

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

 

The footwear collection brings in the same fresh greens, pinks, and lavenders as the apparel, offering a fun new take on timeless silhouettes such as the Suede, CA Pro, Rider FV, and TRC Blaze. Overall, from its strategic pops of color to its splashy graphics, the Fandom collection has something for everyone, from adults to kids. Combining classic PUMA design with the flair and technology of today, these statement pieces are sure to become closet staples. 

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see                                                     

Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

 

The Fandom Collection aims to capture that spark of authenticity and give a sartorial voice to the spirit of interaction and celebration that brings fans together around the world. This collection is available starting today in PUMA stores, PUMA.com and selected retailers across the globe. 

Herzogenaurach, Germany, September 30, 2022
PUMA x MCM DROP 2 “SHOW UP” IS COMING

Luxury fashion house MCM and sports brand PUMA confirm the arrival of their second drop, featuring all-new footwear in the form of the PUMA Slipstream Lo.

This means PUMA and MCM will be bringing the ball both on and off the court – with a release in three dramatic drops. The first, released September 8, was Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo. October 6 sees the second drop, Show Up, with its own version of the renowned PUMA basketball shoe: the Slipstream Lo Retro sneakers come emblazoned with black and white details and are embellished with MCM’s striking Cubic Monogram print for a full visual box out.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

 

The second drop of the PUMA x MCM Slipstream Lo will be available globally from October 6 at MCM Worldwide in-store and online and from October 8 globally in selected PUMA Stores and its luxury distribution partners.

 

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Herzogenaurach, Germany, October 7, 2022
THE NEW PUMA EXTENT, A STREET-TECH SNEAKER INFUSED WITH NITRO™

Today, PUMA introduces its latest sneaker, Extent. Its layered upper is inspired by the brand’s archive of 2000s long-distance running shoes and the midsole features PUMA’s latest NITRO™ foam. Forged at the intersection of performance and style, the PUMA Extent is a street-tech sneaker that is underpinned by advanced foam technology.

The PUMA Extent was created to balance comfort and design, the deconstructed look shows the process of designing and sampling through raw materials and unfinished elements, like the stitched details and utility laces.

The PUMA Extent will arrive in its flagship “Ultraviolet” colorway, accompanied by a suite of further seasonal colorways. Keeping the range exciting, material mixtures differ from one colorway to the next, including the use of neoprene and engineered mesh panels on some versions, while others feature a more classic application of nubuck and suede. The Extent’s NITRO™ sole unit is highlighted by a gradient color scheme on select editions as well. Lastly, the tongue features an inset of PUMA’s jumping cat logo, alongside bold ‘NITRO™’ branding.
 

The featherweight Extent sneaker is infused with NITRO™ technology, PUMA's newest nitrogen-infused foam created through an innovative new process – making it extremely lightweight, highly springy, and soft.

 

The PUMA Extent will be available starting October 13th, 2022 on PUMA.com and select retailers.

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Herzogenaurach, Germany, November 28, 2022
DESIGN YOUR REALITY WITH SKEPTA AND PUMA RS-X’S “REVOLUTIONARIES”

Together, PUMA and Skepta unlock a world where creativity is truly limitless in the new RS-X campaign.

“Revolutionaries” brings into focus the evolution of the RS franchise, expressed through bold colors, modern details, and high-tech accents. Two revolutionaries in their own rights, Skepta and RS-X unite in a new way that embraces the future and honors the past.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

“From the moment you wake up, you are designing your world. We are the architects. Creativity is limitless.” -Skepta

 

Note to editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create the world’s first wearable sports product, and the world’s first smart shoe. The RS’ computing ability, application of biomechanics, and new cushioning technology combined to mark a major milestone not just for PUMA, but for the footwear industry at large.
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2022, PUMA continues to build on the RS legacy.

 

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Herzogenaurach, Germany, November 19, 2022
PUMA TECH: SHAPED BY THE FUTURE, MADE FOR THE WILD

With as much focus on preserving the present day through sustainable and conscious materials as facilitating our step into the future with technical builds, PUMATECH both protects and innovates.

Visible functionality defines an apparel line that is as prepared for the street as it is for the natural elements. Wherever you are, PUMATECH is built to last using fabrics like Sympatex and Primaloft as well as Grid Pattern technology.

Ranging from boundary-breaking outerwear to everyday staples, the collection presents a chance to build an entire wardrobe focused on style, functionality, and the future of our planet.

 

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Herzogenaurach/Paris, December 8, 2022
PUMA AND AMI PRESENT CHAPTER 2 OF THEIR COLLABORATION

Parisian house AMI joins PUMA once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.

Inspired by thirst for freedom and exploring new horizons, the collection mixes PUMA’s sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI. “The goal was a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.

“Together, we have been on a journey from wardrobe essentials to cosy, cocoon-like pieces you want to cuddle up with. This season, it is all about softness, oversized volumes, layering and draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.

 

With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection - which spans 20 different styles across both men’s and womenswear - includes such AMI classics as carrot trousers, straight-line brushed coats, and timeless tees. As well as hoodies and sweatpants, functional fleece jackets with spacious patch pockets, and down jackets. The PUMA x AMI logo - AMI’s signature AMI de Coeur symbol merged with the PUMA stamp - is featured across a range of pieces in the collection.

 

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style. Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white striped beanies and a scarf in true AMI fashion.

“My style is intentional and perfectly curated - this collection feels like it came directly from my closet,” said GIVĒON. “I enjoyed this experience so much, I felt honored that PUMA and AMI chose me to be the face of the campaign, both are amazing brands that align with who I am.”

The global launch campaign was captured by David Paige against the unique landscapes of Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. “They both embody a new generation, one that is friendly, cool and carefree,” says Alexandre Mattiussi.

The new PUMA x AMI collection will be available exclusively in AMI stores and amiparis.com starting December 8th, and globally on December 10th on PUMA.com, PUMA stores, and selected retailers.

 

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Herzogenaurach, Germany, December 8, 2022
PART TWO OF THE PUMA X VOGUE COLLABORATION IS HERE

Today, PUMA and VOGUE announced the second edition of their collaboration, continuing a partnership that combined the worlds of sport and fashion into a one-of-a-kind collection.

The latest installment focuses on classic and functional athletic silhouettes.

The collection comprises sporty basics alongside timeless outerwear, and a curated offering of footwear. Gym-ready essentials like the Oversized Hoodie and Relaxed Sweatpants compliment more tailored options like the new T7 Cropped Jacket and the Oversized Puffer Jacket.

 

PUMA x VOGUE offers collaborative versions of the TRC Lyft and the newly released Slipstream with tech-driven detailing and responsible materials and two quintessential renditions of the PUMA Suede.

 

The second delivery from PUMA x VOGUE is available starting December 8, 2022 on PUMA.com, in PUMA stores, and selected retailers worldwide.

 

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Herzogenaurach, Germany, December 13, 2022
PUMA’S NEW SNEAKER PACK IS INSPIRED BY THRIFT SHOP FASHION

Dua Lipa is featured in both the Mayze and Slipstream from the Thrifted Pack for the global campaign

Meet the Thrifted Pack – PUMA’s newest drop is inspired by thrift shop fashion, these footwear styles feature light cracked leathers, premium materials, and yellow midsoles for a faded, vintage feel.

 

A variety of everyone’s favorite styles are included in this pack – ranging from classics brought back from PUMA’s archive to some of their most recent releases in the last couple of years, these include Mayze, Mayze Stack, Slipstream, Slipstream Hi, RS-X, RS-X Hento, Teveris Nitro, Suede Mayu, Cali Dream, and Orkid.

 

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Dua Lipa is seen wearing the Mayze, as well as the Slipstream from the Thrifted pack. This pack was created to offer you a range of possibilities to build your most perfect vintage look or just pair it with your favorite outfits.

 

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Dua Lipa is seen wearing the Mayze, as well as the Slipstream from the Thrifted pack. This pack was created to offer you a range of possibilities to build your most perfect vintage look or just pair it with your favorite outfits.

 

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The PUMA Thrifted Pack will be available starting December 16th with a retail price ranging from 110 to 120 Euros from PUMA.com, PUMA stores, and selected retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
PUMA Launches First Collaboration with Memphis Depay Clothing’s Blind and Deaf To The World Label

PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

 

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

 

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.

About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.

PUMA
Herzogenaurach, Germany, January 13, 2021
PUMA AND PEANUTS BRING AN EXCITING NEW COLLECTION TO LIFE

Sports company PUMA teams up with Peanuts for a new line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The two iconic brands come together to create a fun collection revolving around sport and the Peanuts gang.

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. After 70 years and nearly 18,000 comic strips, the Peanuts gang remains a staple in pop culture and still has hearts captured around the globe. Much like Snoopy himself, the PUMA X PEANUTS collaboration is full of character and imagination. It brings with it a sense of nostalgia that could only be achieved by the Peanuts gang.

Classic PUMA styles are adorned with members of the Peanuts gang and scenes from basketball for the adult items in this collection. Charlie Brown, Snoopy, and Woodstock make an appearance on most styles, while Lucy, Linus, and Sally also appear on items like the Women’s Crew Neck and Women's and Men's Tees. The clothing in the collection offers comfy, classic PUMA styles for both men and women in a range of tees, hoodies, and sweatpants. The footwear includes the Future Rider and a basketball classic, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack. 

The kid's Peanuts collection encompasses the characters playing a wider range of sports, including baseball, soccer and more. In a variety of items for girls and boys, the collection includes items such as hats, backpacks, and classic T7 track suits. Key footwear like the Mirage Mox and Ralph Sampson are available in Junior, Preschool, and Infant sizing.

The PUMA x Peanuts collection drops on PUMA.com, PUMA stores and select retailers on January 15th.

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