The Mirage takes inspiration from the PUMA archive and brings a new perspective on street style, using inspiration from the world of DJs and electronic dance music (EDM). The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of EDM shows. This drop features a lighter grey color option with bright, bold accents of blue and yellow.

The designs are inspired by the sea with colors like bright aquamarine, yellow, and a soft pink alongside mesh details. These looks are perfect for a beach day with items like unitards, shorts, a mesh tank and dress, and more. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider, Oslo Femme, RS-Curve, RS-X and Hedra.

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Ocean Queen collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets, and later on the way to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”

 

This Wild Rider brings a whole new dimension to the Rider family, with fresh layers of material and futuristic circles at the midsole. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond.

 

“We consider the Rider family to be very much a constant evolving conversation; what started the Future Rider, which was very much linked to the Easy Rider II, has progressed into something that can stand on its own without being too obvious to the original inspiration,” says Danny Taylor, Design Lead Sportstyle Footwear. “With each release we are able to push the Rider product language forward, constantly evolving it season by season.”

This is Cara’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves. 



“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”



In an effort to raise awareness and support around the community, PUMA has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.



“PUMA is proud to celebrate Pride month with Cara and support the work she does year-round for the LGBTQIA+ community,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The color palette is muted, almost washed-out to keep the attention on the richness of the materials and the construction of the shoe.



“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker,” says Danny Taylor, PUMA’s Design Lead for Sportstyle Footwear. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasize the overall layering.”

 The new addition to the growing range of Mirage will be available starting June 5th in PUMA Stores, PUMA.com, and select retailers worldwide. New colorways will be available through the rest of 2021.

With its timeless design, the Suede has captivated millions of people throughout the years, now, Rhuigi Villaseñor took on the task to give his own spin to this beloved classic. The drop is also comprised by a curated selection of apparel pieces, including elevated track suits, long and short sleeve tees, shorts, and a top—all designs include a washed look in neutral colors and Rhuigi’s signature aesthetic incorporated throughout.

The upper of the PUMA x Rhuigi Suede Lo is constructed with premium leather and suede with a contrasting green formstip, the heel features a faux crocodile leather tap in plum, a co-branded tongue tag, and two pairs of tonal fat laces. The Mid version offers a hairy suede upper with leather details and overlays, in a darker colorway. 

Rhuigi Villaseñor founded R H U D E in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

Based in Spain, Felipe Pantone’s diverse portfolio of work is united at the intersection of technology and fine art. Through an innovative approach to light, color, and shapes, his work represents how technology has altered our perception of the world. In the first ever PUMA x FELIPE PANTONE collaboration, he brings this digital aesthetic to life on apparel and footwear. The collection’s progressive designs feature semi-translucent materials, gridded textures, and knitted elements. Futuristic gradient graphics and iridescent finishes give it a tech inspired look

"I wanted to create the perfect uniform for myself and my studio team, for work and after work,” says Pantone. “The collection embodies the street look from doing graffiti on the street and the high-tech essence of my studio work." 

The collection pieces play with Pantone’s designs for a subtle yet bold look. With a gradient print on the midsole in a rainbow spectrum of color, the Cruise Rider has a bright look that is contrasted with a white mesh upper with leather and semi-translucent TPU overlays. The Mirage Tech has a more subdued look in an all-black design, using gridded textures and iridescent finishes to create a sleek look.

The apparel selection includes a wide range of tees, shorts, jackets, and pants, using simple silhouettes to allow Pantone’s artistry to stand out. Graphics like "FP Studio” and “Open this side” are printed on pieces throughout the collection. Further details include use of bright colors, Pantone's signature gradients, and subtle co-branding.

Items in the Gloaming capsule blend in with the colors of the sky, using a gradient of pastel blue and pink hues in the designs. Sport staples like bra tops and biker shorts are paired with fashion-forward platforms for a capsule that’s fresh and dreamy. Campaign images were shot during sunrise and sunset to capture the colorful inspiration.



The Cruise Rider Gloaming stands out with fun color blocking, a dynamic material mix, and a stacked outsole. A playful touch comes from the gradient laces. Campaign images showcase the style paired with tie dye socks and a custom manicure that mirrors the capsule’s gradient design and includes PUMA branding.



The Gloaming capsule is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here. 

Step into the summer sky with the Gloaming capsule when it drops on June 21st on PUMA.com.