Herzogenaurach, germany, november 04, 2020
PUMA AND MR.DOODLE DEBUT NEW WINTER READY COLLECTION
Global sports company PUMA and artist Mr. Doodle have partnered once again to release a winter collection of apparel and footwear featuring Mr.Doodle's playful, signature designs. The doodled characters continue to discover the world of sports in this new unisex line, featuring a dark palette and clashing camo doodles with a focus on winterized items. 

Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and
doodling at an early age – it has since evolved into not only a successful career, but an entirely
new universe dubbed DoodleWorld.
Add a doodle to your look when the PUMA x Mr.Doodle collection drops on November 5th on
PUMA.com, PUMA Stores and selected retailers globally. 

Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, germany, november 10, 2020
KARSTEN WARHOLM SHOWCASES HIS FAVORITE PIECES FROM THE NEW PUMA X HELLY HANSEN COLLECTION
Global sports brand PUMA and technical and performance brand Helly Hansen have partnered together for a third collection inspired by the arctic patrol, where the technical aspect of clothing becomes essential. Fellow Norwegian and PUMA athlete Karsten Warholm shows us his favorite pieces from this winterized collection.

“My favorite piece from the new PUMA x Helly Hansen drop is most certainly the jacket – it’s perfectly crafted to keep you warm. Trust me, I’m from Norway! The construction is just sublime, and all of the details are created for the toughest weather,” mentioned Warholm.

Karsten Warholm, current 400m hurdles World Champion, sports the PUMA x Helly Hansen Tech Winter Jacket, the perfect piece for a Nordic winter. The jacket is made for warmth and comfort with StormCELL technology to keep dry and comfortable, a high collar with a water repellent, 2-way full zip closure, and a packable facemask for better protection against cold weather conditions. The technical details of the jacket add convenience with flap pockets with reflective piping details and a mesh insert on front, a reflective hood that packs away into a pocket at the collar, an inside zip pocket with a loop for headphones and mesh pocket for storage solutions. The jacket is paired with PUMA’s own tie to the Nordics, the Oslo-City x Helly Hansen. A progressive take on a classic silhouette, the shoe features suede and leather overlays, reflective details, and a molded rubber toe cap, making it the perfect shoe for style and winter protection.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers can continue to explore, search, and discover no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. This unisex collection features winterized footwear, apparel and accessories.


Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when it drops on October 30th on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers globally. 

 

Herzogenaurach, germany, november 11, 2020
WINNIE HARLOW’S FAVORITE GO-TO PUMA TRAINING LOOK
Winnie Harlow sports PUMA’s all new Forever Luxe performance apparel line. This elevated crossover between fitness and fashion is created with premium, technical styles delivering the best-in class look and feel. The pack includes a bra, tights, tank, pullover sweat, and a hooded jacket in a sophisticated color palette.

Forever Luxe is a performance line created by PUMA, it is made of premium fabrics that can keep up with your workouts and, at the same time, make you look extraordinary. This is one of Winnie Harlow’s go-to looks, “I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day,” she noted.

Product highlights include a comfortable, high waist tight with a body contouring, textured print, and a long line, mid impact bra hook up. The pullover sweat is the perfect touch of sophistication and tech for lounging around or recovering after a workout. The dark grey designs are highlighted with a vibrant palette featuring fizzy yellow, bright berry, and night rose colorway.

Winnie Harlow’s favorite training pieces from PUMA include the Forever Luxe pack, get yours on PUMA.com, PUMA Stores, and select retailers worldwide.

Boston, Massachusetts, November 12, 2020
TEAM HEAT: PUMA RELEASES FIRST-EVER PUMA X CLOUD9 KICKS
Global Sports company PUMA has teamed up again with esports brand, Cloud9 for the latest collection featuring the debut of PUMA x Cloud9 footwear along with apparel and accessories. The full collection includes striking Cloud9 blue vibes mixed with bold PUMA designs. 

 A trio of PUMA footwear silhouettes appear in the collection, which include the Future Rider, RS-X and the AGF (Active Gaming Footwear). The Future Rider has a casual street style accented with  Cloud9’s vibrant blue color throughout and a lightweight midsole for soft cushioning, while the RS-X boasts a bold and exaggerated silhouette with RS technology (short for Running System) and an ultra-cushioned midsole. 

The Active Gaming Footwear features a sleek design that delivers seamless comfort, support and grip engineered to adapt to different active gaming modes with its sock-like fit. 

All three styles were made for the casual gamer at home and for those who compete on the big stage, allowing gamers of all levels to be comfortable no matter what they’re playing.

The full PUMA x Cloud9 collection will be available on PUMA.com, www.Cloud9.gg and at the PUMA NYC Store. Select items from the collection will also be available at Footlocker, amazon.com and Pacsun. Throw on the latest threads or lace up our first-ever Cloud9 branded kicks when they drop on November 12, 2020. 

herzogenaurach, germany, november 16, 2020
THE SUPER MARIO 3D ALL-STARS™ COLLECTION BY PUMA IS HERE
The wait is over, the second drop of the PUMA and Super Mario™ collaboration is just a couple of days away, created to commemorate the 35th anniversary of the Super Mario Bros. franchise. Iconic Super Mario game elements such as colors, graphics, and fan-favorite characters are used throughout the collection.

The inspiration for this footwear and apparel collection comes from the Super Mario 3D All-Stars™ game featuring three of Mario’s greatest adventures, Super Mario 64™, Super Mario Sunshine™, and Super Mario Galaxy™. This exciting partnership features some of PUMA’s most distinctive silhouettes, Clyde, Future Rider, RS-Fast, and a version of J. Cole’s signature basketball shoe the RS-Dreamer. The apparel includes a selection of tees and sweatshirts that match the design inspiration of each shoe.

The Future Rider Super Mario 64 are inspired by Super Mario’s first 3D adventure. The upper design takes nods from Mario’s recognizable red and blue outfit, his trusty Wing Cap, and the game’s landscape color palette. Additional details include a set of bricks on the midsole, a wing embellishment on the heel, and a Super Mario 64 hangtag.

Mario’s adventures in the tropical Isle Delfino are the inspiration for the design of the Clyde and RS-Dreamer Super Mario Sunshine, the latter is court ready with PUMA Hoops technology. Both feature details from the water-filled game, like the F.L.U.D.D., the Shine Sprites, and overall color scheme. The Clyde Super Mario Sunshine also includes a Mario hangtag where he is seen holding his F.L.U.D.D.

In 2007 Super Mario Galaxy was released, a title that took Mario out of this world and transported him into deep space. The color palette for the RS-Fast Super Mario Galaxy is a mix of black, purple, white, and metallic silver with a galactic print. Mario’s sidekick, Luma, is clearly noticeable throughout the design.

 An exciting surprise that pays homage to Nintendo’s original console will drop early in December, the Future Rider Nintendo Entertainment System™ shoe will be available in infant, kids, and adult sizes. The grey, red, and black color scheme is a direct nod to the system’s design. The tag on the shoe’s tongue features the cover of the first-ever Super Mario Bros. game. Other fun embellishments include the Power and Reset buttons, and a hangtag shaped like the Classic NES™ Controller.

The Future Rider Super Mario 64, RS-Fast Super Mario Galaxy, and the Clyde and RS-Dreamer Super Mario Sunshine will be available starting Friday, November 27th. The Future Rider Nintendo Entertainment System shoe will be launching globally on Friday, December 4th.

All styles will be available on PUMA.com and select retailers worldwide, while the Clyde and RS-Dreamer Super Mario Sunshine will be available exclusively at U.S. Foot Locker stores and online.

Herzogenaurach, germany, november 18, 2020
WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

 

Herzogenaurach, Germany, december 21, 2020
MICHAEL LAU TRANSFORMS THE CREATIVE PROCESS INTO AN EXQUISITE “SAMPLE” SUEDE
Sports company PUMA is working with the godfather of toy figures, Michael Lau, again for the third time for another special edition of the PUMA Suede.The two previously worked together on a SAMPLE SUEDE by Michael Lau in 2017 and for PUMA’s SUEDE 50 series in 2018.

The PUMA x Michael Lau Suede VTG will continue to ride on the theme from his last two iterations of the Suede, taking inspiration from the idea of a “sample” sneaker and the creative process. The zig-zag finishing of fabric samples are stitched on the shoes to create an asymmetrical industrial style that delivers an experimental feeling. The sneakers are bright and give a festive feel with the poppy red color. Other design details include different shades of color on the left and right shoes, which manifests Lau’s deliberate “mismatched colorway” concept.

Lau’s WORTH CAT Figure, inspired by the PUMA Cat logo, will once again be in the limelight of this crossover project. Just like before, sample fabric is the main material in use and the figure is made in red, yellow, white and black versions. A very limited amount of these special edition
figures will be given out for seeding and with purchase in Hong Kong and Taiwan China. Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”. 

The PUMA x Michael Lau Suede VTG will launch on PUMA.com, PUMA stores and select retailers
on December 22nd. The full collection from PUMA and Michael Lau will be released in January
2021.

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