PUMA Copyright
Herzogenaurach, Germany, April 17, 2020
Future Rider Play On
The latest drop of the Future Rider Play On offers two new colorways with bold punches of color.

PUMA Ambassador YBN Cordae sports the fluorescent yellow accented pair, while dancer and singer DaniLeigh wears the version adorned with a hot pink TPU piece and laces. This ‘80s running inspired shoe revival has been adapted with a corrugated outsole inspired by the original Fast Rider Federbein outsole, a TPU heel stabilizer for balance, and ultra comfortable Rider Foam. The Future Rider Play On features mesh lining, nylon webbing on the formstrip, suede and synthetic overlays, and a nylon upper.

 

Herzogenaurach, Germany, April 17, 2020
PUMA lia sheer

Pulling from the worlds of fashion and running, PUMA’s Lia takes design cues from the fashion world while its materials and sole are airy and soft for ultra-comfort. The Lia Sheer features semi-translucent hot melt TPU overlays and an elastric strap under the laces that stands out through the translucent textile upper. PUMA’s Lia Sheer is available on PUMA.com from April 1. 

 

Herzogenaurach, Germany, April 21, 2020
RS-X3 Move
Cubed, enhanced, extra: PUMA takes it to a new level with the RS-X3 Move. 

The RS design is taken it to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colors inspired by the games we play in our extra time. RS-X3 Move refers to fast movements in gaming and the gradient spray on the midsole speaks for itself. Look for PUMA’s RS-X3 Move from April 2.

 

Herzogenaurach, Germany, April 2, 2020
Rise Neon
PUMA’s newest update to the Rise silhouette is the Rise Neon, a vibrant take electrified with neon coloring. 

Worn by PUMA ambassador Cara Delevingne, the shoe is made for those who are bright, bold and forward-thinking. This version of the Rise features a fully neon mesh upper and tooling, a semi-translucent upper cage, RS technology, and a very comfortable construction. The Rise Neon drops on PUMA.com, PUMA stores and select retailers on May 2nd. 

 

Herzogenaurach, Germany; April 24, 2020
Streetwear evolution: PUMA x The Hundreds
Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy color blocking. Garments can be broken down into four key styles: preppy, jock, party crew and 20/20.

The PUMA x The Hundreds Windbreaker rocks a plaid print that would look at home at any 90’s concert, with a half-zip neckline and welt pockets. For a more contemporary look, try the camo PUMA x The Hundreds Reflective Windbreaker paired with PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through an extensive range of unique tees, hoodies, shorts and tracksuits.

 

The 20/20 crew is represented by the RS-Pure x The Hundreds shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates PUMA classics like the Palace Guard, Performer Mid, Clyde and Leadcat, with a look tailored to reflect each clique.

 

Highlights from the accessories collection include the PUMA x The Hundreds Bucket Hat and PUMA x The Hundreds Cap with a flat brim, as well as two takes on the classic streetwear backpack.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar.It is a classic streetwear brand and a media platform dedicated to global street culture. Their guiding focus, people over product, is also the main force behind the PUMA x The Hundreds collaboration. By exploring the progression of ‘90s street style over time, designers got a chance to create products for the consumer of today as well as tomorrow. 

Pick your clique with the PUMA x The Hundreds collection, which drops on PUMA.com on May 7.

 

Herzogenaurach, Germany; June 1, 2020
CLASSICS FOR ALL TIMEPUMA CELEBRATES THE LEGACY OF COMPANY FOUNDER RUDOLF DASSLER IN NEW COLLECTION
Several PUMA Classics from Sports and Lifestyle are re-released from the PUMA Archiv

The shoes in this collection span decades and remain to this day some of the fastest, fiercest, and freshest out there – defining the brand’s legacy in both sport and fashion culture. The range includes the Fast Rider, Sky Lo and Mid, Capri, Mirage, Ralph Sampson Lo and Mid, Oslo City, and Roma ’68.
“Rudolf Dassler wanted the athletes wearing his products to have the abilities of a puma. This means that when they wear PUMA shoes, they would become as fast, smooth, and agile as a puma,” said Helmut Fischer, PUMA’s Archivist. “He tried to blend these characteristics with PUMA shoes, leading athletes to victory.”

Record-breaking athletes who used to wear these styles in the 60s, 70s and 80s were – among others - US sprinters Tommie Smith and John Carlos and Basketball legends Clyde Frazier and Ralph Sampson.

 

The styles are being re-released in white premium leather and accented with colored textile tongues in PUMA’s long-time staple colors. The shoes include original branding and a gold metal trinket with the original Rudolf Dassler branding.

The history of sports and the heritage of PUMA have long been intertwined. Rudolf Dassler founded PUMA in 1948, and the brand has been breaking rules and records ever since. More than 70 years later, PUMA continues to push the limits of sport and culture with the same speed, innovation, and creativity in mind. Shoes that were once made for sport are re-issued for the Rudolf Dassler Legacy Collection, a tribute to the history of the brand and the classics that have lived on.

A full timeline with the history of the shoes in this collection can be found here.

The heritage collection drops globally on June 1st on PUMA.com, PUMA stores and select retailers.

 

Herzogenaurach, Germany; May 30, 2020 
 PUMA AND BILLY WALSH RELEASE NEW COLLECTION INSPIRED BY THE PUMA KING 

Sports company PUMA and designer Billy Walsh have come together again to create a minimalistic collection inspired by PUMA’s football heritage, reviving one of its most iconic boots, the PUMA King, and reinterpreting it for 2020.

Billy Walsh has wasted no time in making a name for himself. From his work designing the original PUMA Creeper to his songwriting skills, he’s proven himself to be one of the most authentically innovative creatives of his time. In his first-ever collection with PUMA, he draws inspiration from PUMA’s football heritage, reviving the original King silhouette of the 1970s in a modern interpretation for 2020. Visible stitching represents scars, the mistakes and imperfections of your past creating beauty and individuality. The past aligns with innovations of the present to create the future in this fresh take on the PUMA King.

The Cell Dome comes in three different colorways featuring a quilted leather upper with an all-over stitching, a sculpted midsole design, and an embroidered “KING” branding on the tongue. The apparel is sportswear inspired in performance, with some water repellent styles, reflective accents and detailing stitching inspired by the iconic football shoe, the PUMA King.

Cop the timeless co-created PUMA x Billy Walsh collection, dropping globally on PUMA.com, at selected PUMA stores and retailers.

 

 

Puma
Herzogenaurach, Germany; June 12, 2020
FASHION ICON WINNIE HARLOW SPORTS PUMA’S ALL-NEW KYRON
Sports company PUMA just released one of the fiercest shoes of the summer, the Kyron. Kyron is a brand-new style that looks like it just stepped out of your wildest fashion fantasies. The global campaign features international supermodel Winnie Harlow, as she is the epitome of a fashion rebel, always defining her own style.

The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black. 

 

Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”

Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally. 

 

Herzogenaurach, Germany; June 15, 2020
RS-2K Internet Exploring
Sports company PUMA releases the new RS-2K, a shoe with a design that blends early 2000s influence with afuturistic aesthetic.

The shoe features a richly layered upper and disruptive new tooling. The RS-2K Internet Exploring is inspired by Y2K and the prevalence of the internet in our lives. The shoe is made for those who are inspired by reinvention and always moving forward. Design features include a mesh upper with a mix of suede, leather, and synthetic overlays, a bulky silhouette, clear cut outs, and bright colors.

 

Herzogenaurach, Germany; June 30, 2020
BOLD, BRIGHT, CONFIDENT: NEW PRETTY PINK COLLECTION FROM PUMA
Sports company PUMA is releasing a new collection of high gloss, pink-on-pink pieces for the Pretty Pink Collection. An overabundance of pink and disruptive designs are paired with synthetic fabrics and iridescent details for this brazen collection.

The Cali Wedge, Deva, RS-X3, Rise and Future Rider, some of the most popular women’s silhouettes from PUMA, are reimagined in bold designs for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.

Cali Wedge: A bold update to the Cali silhouette with an extreme, wedge sole.

Deva: The Deva is an elevated sport-fashion silhouette inspired by rebellious punk attitude and chunky, oversized streetwear shoes seen in Tokyo.  It plays with height and materials to create a totally new look: the top line tooling is a sneaker while the sole is high fashion.

RS-X3: The classic RS design is taken to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colors.

Rise: Pulling from the worlds of heritage running and forward-thinking style, this slim, highly engineered silhouette is inspired by clouds with soft, opulent lines and an oh so comfortable construction. Design details include signature RS technology and a semi-translucent upper cage.

Future Rider: Born in 1980, the Fast Rider launched when running moved from the track to the street, becoming one of our most comfortable and simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This classic shoe as revamped to become the Future Rider, featuring a slim Federbein outsole and ultra-comfortable Rider Foam midsole.




The Pretty Pink features a wide array of clothing in hot pink with white accents. Key pieces include the Evide Woven tracksuit in water repellent fabric and a bold graphic tee with the PUMA logo. The collection further includes a range of jackets, sweatshirts, and bottoms.

 

The perfect accent to any outfit, the Pretty Pink Collection accessories line includes a hot pink Unisex Trend Beanie, Prime Time Drawstring Backpack, Prime Time Backpack, and Prime Time Large Shopper tote.

The Pretty Pink collection will be available in two separate drops, on July 1st the following pieces will be available - Evide track pants, Evide track jacket, Evide graphic tee, unisex trend beanie, Cali Wedge, and the prime-time drawstring backpack. On July 27th all of the collection will be available on PUMA.com, PUMA Stores and select retailers globally.

 

Herzogenaurach, Germany; July 8, 2020
PUMA RECOGNIZES THE POWER OF SPORT UNITING THE WORLD WITH NEW UNITY COLLECTION
Global sports brand PUMA has just released the Unity Collection, a pack that celebrates PUMA’s sports heritage and the power of sport uniting our world. As part of the collection launch and other diverse efforts during the past weeks, PUMA has committed to donate a total of $200,000 USD to the U.N. COVID-19 Solidarity Response Fund.

The unisex collection consists of apparel, footwear, and accessories. Simple black and white designs are given a vibrant look with pops of color drawn from international flags, while printed drawcords and gold metal hardware elevate the designs.

The footwear for this collection includes the Future Rider, Ralph Sampson, RS-2K, RS-X³, and Cali Sport, featuring neutral base designs with color accents of blue, red, yellow and green. Any of these shoes would be a perfect pairing for the water repellent TFS Track Suit, featuring a center front zipper with multicolor woven tape and gold hardware on the TFS Track Top, and side and back pockets on the TFS Track Pants. The TFS Graphic Tee comes in white and black, the latter of which features “AUF ALLEN FÜNF KONTINENTEN,” or “ON ALL FIVE CONTINENTS” across the front, alongside colored accents and the PUMA logo.

 

 

The Originals PU Backpack TFS is a classic backpack in vegan leather with a two-way zip opening into main compartment and padded slip-in pocket inside with color accents on the handle and below the logo in the front pocket. The TFS Cap is a simple black hat with a moisture wicking eyelet mesh sweatband inside and a multi-colored adjuster with “AUF ALLEN FÜNF KONTINENTEN” across it. The collection range includes pants, jackets, sweatshirts, shorts and accessories.

PUMA’s Unity Collection will be available on July 13th on PUMA.com, PUMA Stores, and select retailers worldwide.

Herzogenaurach, Germany; July 9, 2020
WINNIE HARLOW IS IN LOVE WITH THESE NEW PUMA SNEAKERS
Sports company PUMA introduces the all new Mile Rider, a women’s-focused addition to the Rider family. The shoe is bold and fashion forward, much like PUMA’s newest ambassador Winnie Harlow, who sports the silhouette in a beachy campaign.

Bright color combinations, retro inspiration, and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. Whether it be safely strolling on the beach like Winnie Harlow or hanging out in your own back yard, this shoe is made for time in the sun.
“The Mile Rider has become my new favorite sneaker,” said Winnie Harlow. “I love the sporty look, the color combination, and how comfy they are – they are definitely summer ready.”

 

The Rider has a long history in the PUMA family – starting off as one of the first jogging shoes in the 80s. The Mile Rider is influenced by ‘90s branding and jet-ski inspired graphics. The shoe features bright pops of color, a synthetic leather look, patent overlays, and a pink checkered print on the base.
Pick up this playful shoe when the Mile Rider drops on PUMA.com, PUMA stores and select retailers on July 13th.

 

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