Boston, Massachusetts, November 12, 2020
TEAM HEAT: PUMA RELEASES FIRST-EVER PUMA X CLOUD9 KICKS
Global Sports company PUMA has teamed up again with esports brand, Cloud9 for the latest collection featuring the debut of PUMA x Cloud9 footwear along with apparel and accessories. The full collection includes striking Cloud9 blue vibes mixed with bold PUMA designs. 

 A trio of PUMA footwear silhouettes appear in the collection, which include the Future Rider, RS-X and the AGF (Active Gaming Footwear). The Future Rider has a casual street style accented with  Cloud9’s vibrant blue color throughout and a lightweight midsole for soft cushioning, while the RS-X boasts a bold and exaggerated silhouette with RS technology (short for Running System) and an ultra-cushioned midsole. 

The Active Gaming Footwear features a sleek design that delivers seamless comfort, support and grip engineered to adapt to different active gaming modes with its sock-like fit. 

All three styles were made for the casual gamer at home and for those who compete on the big stage, allowing gamers of all levels to be comfortable no matter what they’re playing.

The full PUMA x Cloud9 collection will be available on PUMA.com, www.Cloud9.gg and at the PUMA NYC Store. Select items from the collection will also be available at Footlocker, amazon.com and Pacsun. Throw on the latest threads or lace up our first-ever Cloud9 branded kicks when they drop on November 12, 2020. 

herzogenaurach, germany, november 16, 2020
THE SUPER MARIO 3D ALL-STARS™ COLLECTION BY PUMA IS HERE
The wait is over, the second drop of the PUMA and Super Mario™ collaboration is just a couple of days away, created to commemorate the 35th anniversary of the Super Mario Bros. franchise. Iconic Super Mario game elements such as colors, graphics, and fan-favorite characters are used throughout the collection.

The inspiration for this footwear and apparel collection comes from the Super Mario 3D All-Stars™ game featuring three of Mario’s greatest adventures, Super Mario 64™, Super Mario Sunshine™, and Super Mario Galaxy™. This exciting partnership features some of PUMA’s most distinctive silhouettes, Clyde, Future Rider, RS-Fast, and a version of J. Cole’s signature basketball shoe the RS-Dreamer. The apparel includes a selection of tees and sweatshirts that match the design inspiration of each shoe.

The Future Rider Super Mario 64 are inspired by Super Mario’s first 3D adventure. The upper design takes nods from Mario’s recognizable red and blue outfit, his trusty Wing Cap, and the game’s landscape color palette. Additional details include a set of bricks on the midsole, a wing embellishment on the heel, and a Super Mario 64 hangtag.

Mario’s adventures in the tropical Isle Delfino are the inspiration for the design of the Clyde and RS-Dreamer Super Mario Sunshine, the latter is court ready with PUMA Hoops technology. Both feature details from the water-filled game, like the F.L.U.D.D., the Shine Sprites, and overall color scheme. The Clyde Super Mario Sunshine also includes a Mario hangtag where he is seen holding his F.L.U.D.D.

In 2007 Super Mario Galaxy was released, a title that took Mario out of this world and transported him into deep space. The color palette for the RS-Fast Super Mario Galaxy is a mix of black, purple, white, and metallic silver with a galactic print. Mario’s sidekick, Luma, is clearly noticeable throughout the design.

 An exciting surprise that pays homage to Nintendo’s original console will drop early in December, the Future Rider Nintendo Entertainment System™ shoe will be available in infant, kids, and adult sizes. The grey, red, and black color scheme is a direct nod to the system’s design. The tag on the shoe’s tongue features the cover of the first-ever Super Mario Bros. game. Other fun embellishments include the Power and Reset buttons, and a hangtag shaped like the Classic NES™ Controller.

The Future Rider Super Mario 64, RS-Fast Super Mario Galaxy, and the Clyde and RS-Dreamer Super Mario Sunshine will be available starting Friday, November 27th. The Future Rider Nintendo Entertainment System shoe will be launching globally on Friday, December 4th.

All styles will be available on PUMA.com and select retailers worldwide, while the Clyde and RS-Dreamer Super Mario Sunshine will be available exclusively at U.S. Foot Locker stores and online.

Herzogenaurach, germany, november 18, 2020
WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

 

Herzogenaurach, Germany, december 21, 2020
MICHAEL LAU TRANSFORMS THE CREATIVE PROCESS INTO AN EXQUISITE “SAMPLE” SUEDE
Sports company PUMA is working with the godfather of toy figures, Michael Lau, again for the third time for another special edition of the PUMA Suede.The two previously worked together on a SAMPLE SUEDE by Michael Lau in 2017 and for PUMA’s SUEDE 50 series in 2018.

The PUMA x Michael Lau Suede VTG will continue to ride on the theme from his last two iterations of the Suede, taking inspiration from the idea of a “sample” sneaker and the creative process. The zig-zag finishing of fabric samples are stitched on the shoes to create an asymmetrical industrial style that delivers an experimental feeling. The sneakers are bright and give a festive feel with the poppy red color. Other design details include different shades of color on the left and right shoes, which manifests Lau’s deliberate “mismatched colorway” concept.

Lau’s WORTH CAT Figure, inspired by the PUMA Cat logo, will once again be in the limelight of this crossover project. Just like before, sample fabric is the main material in use and the figure is made in red, yellow, white and black versions. A very limited amount of these special edition
figures will be given out for seeding and with purchase in Hong Kong and Taiwan China. Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”. 

The PUMA x Michael Lau Suede VTG will launch on PUMA.com, PUMA stores and select retailers
on December 22nd. The full collection from PUMA and Michael Lau will be released in January
2021.

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