PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.

“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” says Neymar Jr. about working with the PUMA team. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.”

The most important thing to Neymar Jr. when going through the process was designing with comfort in mind, something that can be worn every day. While product designs are minimalistic, heavy fabric and premium details elevate the pieces.

“Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” says PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”

The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it's a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

Santa Cruz has been at the forefront of skateboard innovation for over 40 years, known for their laid-back attitude and bright pop art graphics. Hardly any other brand embodies the Californian lifestyle so strongly through not only skateboards but also a large selection of apparel and accessories.

The PUMA x SANTA CRUZ collection is inspired from the fantasy creatures of Santa Cruz in a bright, statement color palette. One of the most iconic graphics in the Santa Cruz library, Jim Phillip’s Screaming Hand, can be seen emblazoned across items in the collection with a unique, co-branded look.

As a leader in the skate world, Santa Cruz adds its touch to the classic PUMA Suede that comes in a black suede upper with a lime green formstrip and Santa Cruz “Shark Dot” graphic on the side, along with an extra set of laces. For the women’s selection, the PUMA Mayze offers a bold look with a stacked platform and comes in two mono-colorways, black and lime green, both featuring the Santa Cruz Dot Reflection graphic printed on the upper and midsole.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.

“Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream” says Winnie. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”

The Cali Dream gives the classic silhouette a new look with a standout TPU insert on the midsole and iconic Cali details in the upper. The debut style features a leather base with pastel suede details.

Being part of PUMA’s She Moves Us platform, Cali Dream celebrates women who have moved culture and sports forward. To learn more, click here.

Glow real with the new Cali Dream, dropping on PUMA.com, PUMA stores and select retailers on November 4^th.

The inspiration for the race suits comes from the traditional outfits, Mexican Mariachi musicians wear during their performances. The special edition race gear features decorations on the side and around the chest pocket, reminiscent of the remarkable look which has been typical of Mariachi bands since the 18th century. A typical red tie and ribbon around the hips complete Max and “Checo’s” race attire design.

The race suit comes in Night Sky Blue, with decorations and logos popping out in white.

Utopia is for everyone. It is for everything. It is unique to you while accessible and open to the masses. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality.

Following the release of the Soccerbible Summer 21 magazine under the concept of ‘Utopia’, PUMA and Soccerbible teamed with ACID FC to create something tangible that brings together cultural influences from football, fashion, art, design and music to launch a collection based on creativity, free-thinking and accessibility.

The goal of the collection is to be understandable yet inspiring in the way it conveys the message ‘you do you’. An expression of being unapologetically unique and different. Football is for all, and everyone has their own concept of Utopia.

The collection combines the best of PUMA’s core football performance apparel married with innovative sport styles to create something new and progressive. Whilst football is a tribal game there is a universal understanding and appreciation when sport mixes with subcultures. Whether that’s music, art, fashion or design, when the locality of football is taken out of the equation everyone is invited to fall in love with a club. That is the continued philosophy behind FC Planet Utopia. It is a football club with no fixed abode. It is wherever you want it to be, it is wherever you imagine it to live, and it is wherever you want to take it.

The Planet Utopia football jersey features a custom multicolored psychedelic graphic with a dark navy round collar. The eye-catching design displays the PUMA, Soccerbible and ACID FC logos on the front and arms of the jersey and places the FC Planet Utopia logo in the position of the club crest. The jersey also implements a bespoke Planet Utopia ‘21’ number on the front and back in honor of the club’s founding year.

The iconic PUMA T-7 tracksuit exhibits colorful psychedelic Planet Utopia form-strip graphics working in perfect harmony with the black base color. The jacket and pants feature the PUMA and Soccerbible logos with the ACID FC logo in place of the club crest. Displayed on the back of the jacket is the Planet Utopia logo with the number ‘21’ positioned on the front of the jacket and pants.

The PUMA x MAISON KITSUNÉ collection stays true to its clean, aesthetic style and extends its Japanese-French heritage from the first season onto its second. Designs take inspiration from Japanese streetwear and are elevated with touches of French elegance. This simple yet elevated streetwear collection includes apparel, footwear, and accessories.

This chic collection includes subtle, embroidered details and a color palette of lighter tones. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. The footwear includes the Suede Crepe, a classic style in a tan upper with a light blue formstrip and a crepe sole, and the Mirage Sport, with unique lines, overlays, and constructions in a bright material mix. In addition to a line of elevated sweats, the collection includes a reverse bomber, waterproof poncho, trench coat, and cargo pants.

With a passion for all things beautiful, independent Paris fashion house Maison Kitsuné cultivates Art de Vivre – or “The Art of Living” – in all that they do. Striking a delicate balance between traditional Eastern and contemporary Western influences, they elevate basic staples with streetwise sophistication and a Parisian je-ne-sais-quoi.

Ederson’s custom gold FUTURE Z 2 gloves have been engineered for extreme comfort and optimal fit. The gloves feature a Latex Upper for optimal stability and enhanced punching with a duo super-soft 4mm Latex Palm for exception grip in all weather conditions. The FUTURE Z 2 has a specially modified Thumb Wrap for increased catching surface area and a Knitted Backhand for seamless construction and optimal fit.

Jordan Pickford’s Golden Glove edition of the ULTRA Grip 1 Hybrid Pro features 4mm Ultimate Grip Latex with an additional layer of cushioning on the palm for superior grip and provides optimal surface area for catching in all weather conditions. The gloves integrate a Latex Backhand for optimal stability and support when punching the ball and utilize a Latex Wrist Strap for wrist lockdown with a lightweight textile material for lightweight comfort.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Two iconic silhouettes from the PUMA Archive are making a comeback just in time for this new line - the Blaze of Glory and Slipstream Lo. These classic footwear styles are infused with fresh design inspiration, yet keep an old school feel with details like a faded sole and hang tags that give reference to an archive, looking as if the product had been cataloged and on the shelves for years. A range of additional footwear like the classic Suede and more niche styles like Space Lab will accompany in similar designs. For the apparel, key players from PUMA’s sporting history, like the T7 tracksuit, take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

PUMA’s not just for the streets. Meet the VOYAGE NITRO Helly Hansen, a trail running shoe made with advanced NITRO FOAM and durable PUMAGRIP ATR rubber. This pair gives you superior responsiveness, cushioning, and traction that won’t shy away from rough terrain or a bad forecast. This shoe is made with OPTIFIT technology that wraps the foot for a secure fit on uneven terrain, and an innovative upper material that is breathable yet insulated. Feel free to venture off—Voyage will shrug off dirt and debris and drain any water you collect along the way.

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

• NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
• PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.

• TOP DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• WARMTH: Thumb holes and optional mittens for cold running comfort.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• SUPPORT: High-impact support offers an easy, lightweight feel.#
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. MOVEMENT: Waistband-zip pocket offers a secure storage solution on the move.

• DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
• MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
• PROTECTION: Water repellant fabric for protection against the elements.
• FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. WARM: Thumb holes, optional mittens, and wool blend fabric for cold running comfort.
   

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.

• WARM: windCELL fabric technology keeps you warm in windy conditions.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Front-zip pocket offers secure storage solution on the move.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.

The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.

On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.

The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.