Herzogenaurach, Germany; July 8, 2020
PUMA RECOGNIZES THE POWER OF SPORT UNITING THE WORLD WITH NEW UNITY COLLECTION
Global sports brand PUMA has just released the Unity Collection, a pack that celebrates PUMA’s sports heritage and the power of sport uniting our world. As part of the collection launch and other diverse efforts during the past weeks, PUMA has committed to donate a total of $200,000 USD to the U.N. COVID-19 Solidarity Response Fund.

The unisex collection consists of apparel, footwear, and accessories. Simple black and white designs are given a vibrant look with pops of color drawn from international flags, while printed drawcords and gold metal hardware elevate the designs.

The footwear for this collection includes the Future Rider, Ralph Sampson, RS-2K, RS-X³, and Cali Sport, featuring neutral base designs with color accents of blue, red, yellow and green. Any of these shoes would be a perfect pairing for the water repellent TFS Track Suit, featuring a center front zipper with multicolor woven tape and gold hardware on the TFS Track Top, and side and back pockets on the TFS Track Pants. The TFS Graphic Tee comes in white and black, the latter of which features “AUF ALLEN FÜNF KONTINENTEN,” or “ON ALL FIVE CONTINENTS” across the front, alongside colored accents and the PUMA logo.

 

 

The Originals PU Backpack TFS is a classic backpack in vegan leather with a two-way zip opening into main compartment and padded slip-in pocket inside with color accents on the handle and below the logo in the front pocket. The TFS Cap is a simple black hat with a moisture wicking eyelet mesh sweatband inside and a multi-colored adjuster with “AUF ALLEN FÜNF KONTINENTEN” across it. The collection range includes pants, jackets, sweatshirts, shorts and accessories.

PUMA’s Unity Collection will be available on July 13th on PUMA.com, PUMA Stores, and select retailers worldwide.

Herzogenaurach, Germany; July 9, 2020
WINNIE HARLOW IS IN LOVE WITH THESE NEW PUMA SNEAKERS
Sports company PUMA introduces the all new Mile Rider, a women’s-focused addition to the Rider family. The shoe is bold and fashion forward, much like PUMA’s newest ambassador Winnie Harlow, who sports the silhouette in a beachy campaign.

Bright color combinations, retro inspiration, and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. Whether it be safely strolling on the beach like Winnie Harlow or hanging out in your own back yard, this shoe is made for time in the sun.
“The Mile Rider has become my new favorite sneaker,” said Winnie Harlow. “I love the sporty look, the color combination, and how comfy they are – they are definitely summer ready.”

 

The Rider has a long history in the PUMA family – starting off as one of the first jogging shoes in the 80s. The Mile Rider is influenced by ‘90s branding and jet-ski inspired graphics. The shoe features bright pops of color, a synthetic leather look, patent overlays, and a pink checkered print on the base.
Pick up this playful shoe when the Mile Rider drops on PUMA.com, PUMA stores and select retailers on July 13th.

 

Herzogenaurach, Germany, July 9, 2020
Solely for women: PUMA goes flat out with the premiere of Speedcat Mid Sparco
Sports company PUMA is taking pole position in the race of equality with the debut of the women-orientated mid version of the Speedcat, the Speedcat Mid Sparco.

The Speedcat Mid Sparco is offering the legacy of female motorsport to the consumer. The cool and stylish looking shoe is the lifestyle version of the performance orientated race boot Speedcat Pro building the bridge from the track to the street.

Evolving out of the heritage of 1999’s Speedcat kicks, the Speedcat Mid Sparco is ready to inspire a completely new generation of F1 enthusiasts, motorsports fans and streetwear aficionados. The midcut of the Speedcat Mid Sparco is an absolute premiere for PUMA embracing the worlds of speed and style. The upper consists of the established suede material.

The Speedcat Mid Sparco comes ready to hit the tarmac in three unique color combos: PUMA Black-Whisper White-PUMA Team Gold, Gray Violet-PUMA White-PUMA Team Gold and PUMA Black-Glowing Pink-PUMA Team Gold.

Watch out for the women conquering the streets in style. The Speedcat Mid Sparco is available in stores and online now at www.puma.com.

 

 

 

 

 

 

 

Herzogenaurach, Germany, August 13, 2020
PUMA X MR.DOODLE: A next level collab
Global sports company PUMA and Mr. Doodle have partnered to create one of this summer’s most vibrant and playful footwear, apparel and accessories collections.

PUMA enters the universe of Mr.Doodle to explore it together. PUMA logos and graphics embrace the hand-drawn doodle style while Mr.Doodle making his characters discover the world of sports. The result is a young, vibrant, playful collection with hidden messages and details throughout the design. This collaboration features unisex footwear, apparel, and accessories in mostly black and white pieces, with some hints of orange, purple and lavender.
Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and doodling at an early age. What started out as usual childhood scribbles on everything from schoolbooks to his parents’ furniture has since evolved into not only a successful career, but an entirely new universe dubbed DoodleWorld. His doodling is often described as “Graffiti Spaghetti”, as his characters and patterns look like they are exploding out of the canvas.

 

“If doodling were a sport, I think I would have enjoyed P.E. at school,” said Mr.Doodle. “I'm interested in the parallels between sport and doodling, it's all about energy, I think you can feel that sense of movement when you see doodles. There's a connection between doodles and sport.”

The Sky LX Low, RS-2K, Cali Wedge, Leadcat 20 and Mile Rider are given a playful look for the PUMA X Mr.Doodle collection. The RS-2K X Mr.Doodle features embellishments like asymmetric lacing, doodles on the midsole, and a doodle arrow below the laces. The Mile Rider X Mr.Doodle features a sporty mesh upper with colorful overlays and doodle graphics on the midsole.

 

The apparel in the collection includes a wide range of clothing for both men and women. The PUMA x Mr.Doodle Reversable Coach Jacket is one of the most unique pieces in the collection; it can be worn as a plain black jacket with small doodle embellishments or reversed to become a statement piece with an all-over print of sport-inspired doodles.

Add a touch of doodle to any look with the accessories from the collection. The PUMA x Mr.Doodle Shopper comes in a semi-transparent material with a doodle print all over the front panel and doodle accents on the webbing shoulder straps. It includes a large zip opening into the main compartment with an internal hanging zip pocket for storing smaller items.

Get your PUMA x Mr. Doodle when it drops on August 14th on PUMA.com, PUMA Stores and selected retailers globally.

 

Herzogenaurach, Germany – September 12, 2020
PUMA AND AC MILAN UNVEIL THE NEW AC MILAN AWAY KIT INSPIRED BY THE MUDEC MUSEUM

Sports company PUMA and AC Milan have today unveiled the new AC Milan Away kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The source of inspiration for the kit is Milan’s famous MUDEC -Museum of Cultures, as PUMA continues to craft kits from culture.

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most incredible architecture. To celebrate the essence and culture of the city, the new Away kit pays homage to the MUDEC museum by integrating the famous MUDEC architectural pattern into the white jersey.

The MUDEC is a museum and exhibition center dedicated to the research and understanding of the cultures of the world. The museum is home to incredible artistry and cultural artifacts from around the world, providing representation of the diverse cultures from each continent.

 

“MUDEC was born with the intention of giving voice, through the exhibition of works from all over the world, to the different cultures that have come into contact with Milan and the Milanese over time. It is a source of pride for us that the museum has been identified and selected by PUMA and Milan, not only as a modern icon of the city in transformation, but also and above all as a reference for constant research and attention to multiculturalism and promotion of diversity as founding values of contemporary living”, said Anna Maria Montaldo, Director of Modern and Contemporary Art Sector of the municipality of Milan.

“Throughout the history of AC Milan our second jersey has always been linked with matches and moments that live long in the memory. This jersey succeeds in maintaining the tradition and pride of our Club and its fans, and combines them with the unique blend of culture, passion and design that make the city of Milan so special”, said Casper Stylsvig, Chief Revenue Officer of AC Milan.

 

 

 

“The city of Milan has always attracted many different cultures and has become the most international city in Italy. For the AC Milan Away kit we wanted to celebrate the cultures that make the city of Milan so unique. The MUDEC Museum of Cultures celebrates international culture, which makes it a great source of inspiration. We used the iconic design from the architecture of this museum to celebrate the diverse cultures from around the world”, said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Away kit is available from September 12th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

 

 

Herzogenaurach, September 25, 2020
DRESS CONSCIOUSLY WITH PUMA AND THE HUNDREDS
Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection is based on the idea of a hopeful future, expressing this message with more sustainable materials, organic cotton, and inspiring labels and graphics.

The PUMA X The Hundreds collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the designs along with clever functionality. Many items are reversable, transformable, and multi-use. Sustainable materials used throughout the collection include recycled rubbers, organic cotton, chrome-free leathers, and recycled meshes for uppers, lining and sock liners. The looks are collegiate inspired with special graphics to highlight the sustainable aspect of the collection. 

The Hundreds continue to put their spin on classic PUMA silhouettes this season, pulling from the PUMA tennis archives for another PUMA X The Hundreds Performer, featuring bold colors and recycled materials on the upper. Design details include a mix of mesh and nylon on the upper with neoprene and synthetic overlays, a color blocked outsole, and an extra set of blue laces. Further footwear in the collection includes styles like the Future Rider and RS-2K.

With a fold down collar, full-zip closure, cuffs with an adjustable fit, and multiple pockets, the PUMA X The Hundreds Chore Jacket is made for personal comfort. The jacket comes in both black and tan and is made with recycled polyester. The PUMA X The Hundreds Chino Pants match the jacket in a recycled polyester and include belt loops for additional comfort. The PUMA X The Hundreds Reversible Hoodie and PUMA X The Hundreds Reversible Shorts are made with organic cotton and offer the chance for customization with a different print on each side. 

Cut down on plastic bags with the PUMA X The Hundreds Convertible Bag, which transforms from a shopper into a crossbody bag. The shopper includes “For the World” printed across the side with webbing carry handles.  The crossbody style has two large zip pockets on front made with organic cotton fabric and includes a detachable and adjustable webbing shoulder strap.  The super lightweight packable PUMA X The Hundreds Cap can be folded and stored away into an integrated pouch and is made of recycled polyester.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. PUMA and The Hundreds aim to transform the way we live and think in order to work towards creating a better world through this drop.

Outfit your look with the world in mind. Grab the latest from PUMA X The Hundreds when it launches on September 26th.

 

HERZOGENAURACH, GERMANY, 08 OCTOBER, 2020
LIMITED EDITION PUMA SUEDE SEEDED TO CELEBRATE TOMMIE SMITH’S LEGACY
Sports company PUMA has recently seeded a limited edition of the iconic Suede silhouette to their brand ambassadors, athletes, and key partners – created to commemorate Tommie Smith’s legacy and his fight towards universal equality. 

The Suede was first worn during the 1968 Summer Olympics, Tommie had his shoes next to him on the podium as he rose his fist, standing up for justice and equality – considered as one of the most iconic and symbolic moments in sporting history. From that day forward, the PUMA Suede became an icon; a shoe made to last for all time.

This year PUMA moves to a new focus and rebirth of the Suede, kicked off with a limited seeding of premium Suedes in honor of the continued legacy of both Tommie and the shoe. Only 307 numbered pairs were created for this exclusive seeding, an homage to Tommie’s number during the Olympics. Each pair includes a certificate of authenticity signed by Tommie Smith with the pair number on both the shoe and certificate. These pairs were made in Italy with the finest premium leathers, materials made to last a lifetime.

"One of the first shoes I wore was the PUMA Suede, I just liked it,” reminisced Tommie Smith on his partnership with the German sports brand. “To me, the historic chapter of the PUMA shoe was the personality of the people that wore it and the notoriety that it brought to me by helping my family out, and now, I'm part of that family – that's why I put it on a high mark."

“I've been with PUMA for over 50 years, because I view that company as a family, and not someone who gave me shoes to run. And the shoes that I ran in you saw on the victory stand, and that was a social positive for me, to run for something that would grow later on in a way that I could help others as PUMA helped me move through that particular difficult time.”

In an interview with Tommie Smith he discusses the meaning behind his symbolic stand, and how a silhouette, like the PUMA Suede, can come to represent more than just a shoe. This is the first in a series of episodes which highlight trailblazers who have made an impact in society and culture. The upcoming episodes will continue to celebrate the decades of cultural heritage forged by the Suede, featuring an exclusive conversation with Walter “Clyde” Frazier.

The PUMA Suede has been an intrinsic part of history, and it will continue to be for all time. Always available on PUMA.com, PUMA stores, and retailers worldwide.

Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
Herzogenaurach, germany, 13 october, 2020
PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST
Sports company PUMA has made a bold and colorful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. 

The RS-Fast is made for the next generation of sneaker lovers, those who are not afraid of daring styling ideas and colorful garments. The RS-Fast’s design features bold branding and highly visible graphics. 

The RS family of sneakers has its roots in the 1980s, when PUMA launched its first shoes with “Running System” cushioning technology. In recent years, PUMA has reinvented this style, though the signature RS elements, such as a bulky silhouette, remain highly recognizable in all RS models.
 
For the RS-Fast, PUMA moved a minimized formstrip to the midsole, while the company’s leaping cat logo was added directly to the side. This drop features athletic colorways and features mesh and textile uppers with suede and synthetic overlays, updated midsole pods, and a new TPU heel.

Run and grab your pair when the RS-Fast drops on PUMA.com, PUMA stores and select retailers on October 14th.

 

Herzogenaurach, Germany, october 28, 2020
SCRAM! THE PUMA AND KIDSUPER CARTOON YOU WON’T WANT TO MISS 
Global sports brand PUMA and creative artist collective KidSuper Studios have recently launched a streetwear collaboration inspired by PUMA’s football heritage and Colm’s love for the game. To support the release, both brands have partnered to create an animated series called ‘SCRAM!’, which highlights all of the different styles from the collection. 

‘SCRAM!’ will drop in a 30-minute uninterrupted pilot on October 28th on KidSuper’s YouTube page. Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega; the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.  

   

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC.  

 

The PUMA x KidSuper Collection is available on PUMA.com, select PUMA stores and retailers worldwide. 

Kid Super x PUMA
Herzogenaurach, germany, november 02, 2020
PUMA’S MOST ICONIC SHOE IS MADE FOR ALL TIME

Sports company PUMA is reissuing its most iconic shoe:

The Suede. It made its debut in 1968 and has been changing the footwear game ever since.

This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to
remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and
culture.

From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s,
to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.

PUMA has planned a series of new releases to support the relaunch of this classic style. The
Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip
on the side, and a woven label with PUMA branding on tongue.

Be on the lookout for the shoe that’s made to last for all time when the Suede Classic XXI drops
on November 4th on PUMA.com, PUMA stores, and select retailers. Additional colorways and
collaborations will be released worldwide during 2021.

Herzogenaurach, germany, ocotber 30, 2020
READY FOR ANY WEATHER: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and technical and

performance brand Helly Hansen have partnered together for a third collection inspired by the

arctic patrol, where the technical aspect of clothing becomes essential. This unisex collection

features winterized footwear, apparel and accessories.

For over 140 years, Helly Hansen has been paving the way in professional gear for sports and
workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure
the planet’s harshest environments, so adventurers can continue to explore, search, and discover
no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from
cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a
futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. Key
pieces include:

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

Puma

PUMA X HELLY HANSEN TECH WINTER JACKET

  • Reflective rubber collaboration graphic print on front
  • StormCELL technology to keep dry and comfortable
  • High collar with water repellent, 2-way full zip closure
  • Water repellent reverse coil zip pockets on chest
  • Flap pockets with reflective piping details and mesh insert on front
  • Reflective hood that packs away in pocket at collar for a versatile look
  • Packable facemask for better protection against cold weather conditions
Puma

PUMA X HELLY HANSEN BACKPACK

  • Two-way zip opening into main compartment
  • Shoe compartment with mesh insert for ventilation
  • Adjustable and air mesh padded shoulder straps
  • Padded back panel with air mesh detail
  • Collaboration logo on front panel
  • Sternum strap with whistle
PUMA

NITEFOX BOOT X HELLY HANSEN

  • Silhouette has trail inspiration mixed with current street fashion trends
  • Techy feel with details like reflectivity, textured nylon and neon color pops
  • Upper made of nylon and neoprene with matte rubberized texture overlays
  • Buckle closure on the heel
  • Rubber outsole
Puma

OSLO-CITY X HELLY HANSEN

  • Progressive take on a classic silhouette
  • Leather and suede overlays
  • Reflective details
  • Molded rubber toe cap
Puma

PUMA X HELLY HANSEN POLAR FLEECE LS TOP

  • Collaboration reflective badge on front
  • Hood with reflective fabric overlay and drawcords for an adjustable fit
  • Side panels with reflective piping
  • Welt pockets on front for storage solutions
  • Elasticated binding at cuff
  • Reflective drawstring channel and bungee cords at hem

Prepare yourself to brave the winter weather with the PUMA x HELLY HANSEN collection when
it drops on October 30th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN
stores and selected retailers.

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