The PUMA Rise is made for dynamic women, who walk onwards and upwards to reach their goals. Featuring PUMA’s RS technology for high rebound, the Rise creates the feeling of walking on clouds through its oh-so-comfortable construction and soft, opulent lines.

Crafted from a sheer textile upper with a mix of suede and leather overlays, the premium materials of the Rise make it a true power shoe.

PUMA’s new Rise arrives globally on January 30 at PUMA.com, PUMA stores and selected retailers.

Take your style to new heights with the new PUMA Deva, dropping globally on PUMA.com, at PUMA stores and selected retailers on February 1. Also watch out for more upcoming bold color combos.

Blending Sonic’s playfulness with PUMA’s sportstyle design, the PUMA x SONIC collection consists of the RS-X³ SONIC sneaker in two new colorways with a semi-transparent white or black grid look, bright color pops and gold accents, available in adult and kids sizes. The collection is supplemented with the PUMA x SONIC hoodie in bright blue or sleek black, and the PUMA x SONIC tees with graphics on the front and back as well as a tee with AOP print. Completing this PUMA x SONIC drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe. 

Through daring designs, HELLY HANSEN’s technical and protective outerwear left its mark on 1990’s hip-hop culture and streetwear. Continuing to celebrate vibrant 90’s street culture, the second PUMA x HELLY HANSEN collection once again pays tribute to the heritage of both PUMA and HELLY HANSEN through materials, color combos and graphics while incorporating a fresh twist of technical details and modern elements.

Commemorating 1990’s streetwear, the PUMA x HELLY HANSEN collection drops globally on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers on February 8.

First up is the FUTURE RIDER Play On, available for adults and kids. The sneaker shows off a sleek white midsole and Formstrip as well as black suede overlays and drops in a vibrant blue color paired with red and neon green or juxtaposed with bold 80s color splashes like neon green, pink, orange and violet. The FUTURE RIDER Play On also references the past with a corrugated outsole inspired by the original FAST RIDER’s Federbein conical studs, in addition to a TPU heel stabilizer for added balance.

Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

Known for creating luxurious and playful designs, London-based designer Charlotte Olympia Dellal founded her eponymous brand in 2008 and is recognized for its meticulous attention to detail, arresting use of color and whimsical designs.

The PUMA x Charlotte Olympia collection showcases the brand’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic streetwear styles, resulting in glamorous and playful looks with a sporty twist.

The accessories line is equally alluring, brandishing a PUMA x Charlotte Olympia tasseled Bum Bag and a two-in-one Shopper. These are complemented with a PUMA x Charlotte Olympia reversible Bucket Hat, a cap and a visor all in tonal animal print.

Pounce out of the ring and onto the red carpet with the bold and glamorous PUMA x Charlotte Olympia collection, premiering on PUMA.com, in PUMA stores and selected retailers on March 6th.

Functionality is key when it comes to the clothing in this collection. The PUMA x RHUDE Utility Vest is a trend silhouette utility vest in full cotton material, featuring a seat belt webbing strap and plastic buckle to adjust to the perfect fit, a front closure with metal press buttons and front zip pockets, and PUMA x RHUDE tonal embroidery branding on large front pocket. Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit.

Designed with roots in a 90’s aesthetic and a vision of a more extraordinary era, the CELL Dome Galaxy integrates the CELL Technology cushioning into its heel in a new, domeshaped form to make it more visible from distance. The shiny CELL sits asymmetrically on the heel giving it a futurist look, while the upper shows off original eyelets with premium, clean overlays and a visible Formstrip. The CELL Dome Galaxy is beyond enhanced, beyond now, and ready for a new decade in both black and white colorways.

With sunny lime accents and a fuchsia sole, the silhouette features a mesh upper with leather overlays and zig-zag stitching details. The sneaker’s upper shows off a unique semi-translucent TPU caging system that overlays a metallic PUMA cat logo.

The shoe blends materials together with suede eyestay and heel overlays on top of a mesh upper. A bold touch is added from the metallic synthetic leather details on the tongue and heel and a semi-translucent pink TPU Formstrip. Outfitted with RS technology, the RS-Pure Fusion brings together comfort and style.

PUMA continues to celebrate the legacy of Hall-of Famer Ralph Sampson in the latest version of the Ralph Sampson Mid, adding a sleek, modern look to this iconic style. Inspired by glass basketball backboards, the Ralph Sampson Mid “Glass” features a unique, blue transparent quarter. The shoe is made with a leather upper, TPU quarter, comfort insole and has yellow metal eyelets on quarter for ventilation and a red leather formstrip.