• 10 years’ relative experience
• Degree in Business, Marketing or similar field, Master’s degree preferred
• Proven track record delivering digital and performance marketing, marketing campaigns, platforms, tactics and technologies
• Specific experience in CRM, Loyalty and emerging AI technology
• Experience using industry leading tools and platforms
• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity
• Proven ability to build and lead a high-performing team, fostering a collaborative and inclusive environment that drives innovation and achieves exceptional results.
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• A hands-on leader willing to get into the details developing people and projects
• Outstanding communication and interpersonal skills a must.    
• Detail oriented and organized. Strong planning, organizational and implementation skills.

The Director Digital and Performance Marketing is a results-driven leader obsessed with delivering digital communications that inform and excite current and future consumers.  Oversees PNA (US and Canada) digital disciplines across acquisition, retention, affiliate and social channels.  

• Develop and execute a comprehensive digital and performance marketing strategy to drive acquisition, retention, affiliate and measurable revenue growth with a focus on consumer LTV
• Oversee calendar and campaign planning, execution and optimization across all digital channels: email, app, social, programmatic display, and paid search
• Ensure marketing strategies are aligned with PNA business objectives and established KPI’s
• Reinforce and establish data-driven mindset that turns into measurable actions using automation, AI and consumer insights to validate strategies and tactics
• Challenge norms and hypothesis through focused A/B testing and measures
• Partner with marketing counterparts on full-funnel digital media consumer journey plans and work hand in hand with brand marketing team to develop synergistic marketing plans that drive the brand forward
• Partner with eCommerce to implement best practices, pilot new strategies and localize activities within the performance marketing framework
• Lead and inspire the digital and performance marketing team by fostering a culture of collaboration, accountability and excellence in execution
• Be the financial expert to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; present results and recommendations to upper management
• In partnership with Vice President Marketing DTC and Vice President DTC Ecommerce, develop the annual marketing planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s
• Work cross-functionally with relevant counterparts to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.
• Support the Vice President Marketing DTC to maximize vendor and agency relationships, including scope development and continuous optimization

What You Bring

To excel in this role, you’ll need a unique blend of creativity, leadership, and strategic acumen. We’re looking for someone with:

• Experience: 5-8 years of retail/trade marketing experience in a multi-category brand (Sport, Fashion, or Lifestyle preferred).

• Leadership: Proven ability to lead teams, manage projects, and drive marketing excellence.

• Innovation & Creativity: A passion for crafting compelling brand narratives and engaging experiences.

• Execution Excellence: Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.

• Collaboration & Communication: Exceptional stakeholder management, negotiation, and presentation skills.

• Tech-Savviness: Proficiency in MS Office (expert level) and Adobe Photoshop (intermediate level).

PUMA Australia – Where Innovation Meets Passion!

Big things are happening at PUMA Australia! As we continue to push the boundaries of sport and style, we’re gearing up for an exciting move to our brand-new, state-of-the-art office in Cremorne in early 2026. This cutting-edge space will fuel collaboration, creativity, and the unstoppable energy that defines PUMA within the sport & style hub of Melbourne!

Now is the perfect time to join our dynamic team as we step into this thrilling new chapter. If you’re ready to work with a global leader in sports and fashion while being part of an inspiring new workspace, we want to hear from you!

Why Join PUMA?

At PUMA, we believe in building careers as dynamic as our brand. You'll be part of a high-energy, forward-thinking marketing team that celebrates creativity, embraces change, and thrives on ambition. This role offers the opportunity to shape the future of retail marketing while growing within a globally recognized brand. With opportunities for career growth, professional development, and global exposure, this is your chance to step up, stand out, and make an impact.

Ready to Make Your Mark?

This is your opportunity to make a real difference. If you’re a visionary marketing leader who’s ready to take on an exhilarating challenge, we’d love to hear from you. Apply now and be part of the movement that defines the future of sports and lifestyle retail.

Be a Game-Changer. Lead, Innovate & Elevate.

At PUMA, we’re not just a brand—we’re a movement. We thrive on pushing boundaries, redefining possibilities, and creating a lasting impact. As our Senior Commercial Marketing Manager (internally referred to as Teamhead Commercial Marketing), you’ll spearhead cutting-edge campaigns that transform our brand presence across retail and trade environments, including Ecommerce, Full Price Stores, Outlets, Pop-ups, and Concession Stores. This is more than a marketing role - it’s an opportunity to shape the future of sports and lifestyle retail in Oceania.

Your Impact

Your role as Teamhead Commercial Marketing is pivotal in driving PUMA’s presence across all commercial environments. You will lead the team in developing and executing dynamic marketing strategies that enhance customer engagement and elevate the brand’s positioning. Your key responsibilities will include:

• Develop & Lead Strategy – Own the commercial marketing strategy, driving brand awareness, engagement, and sell-through across all retail and wholesale touchpoints.

• Innovate Campaigns – Lead a team in developing best-in-class marketing activations that create immersive brand experiences.

• Stakeholder Leadership – Collaborate with internal and external partners, including global commercial marketing teams, retail teams, and key wholesale accounts, ensuring alignment and brand consistency.

• Drive Execution – Manage end-to-end campaign implementation, ensuring flawless execution across in-store, online, and social channels.

• Budget & Performance – Oversee marketing budgets, ensuring maximum impact while measuring ROI and campaign success.

Experience:

Understand the fundamentals of Brand Adoption, Consumer/market insights, Integrating 360 Marketing. Experience in Communication, Social media 101, PR and Brand activation.
Most importantly a Passionate & Enthusiast RUNNER who are up to date with Indonesia running landscape.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Strong written and verbal communication skills (Indonesia & English).

• Basic understanding of digital marketing concepts and tools (e.g., social media, SEO, email marketing).

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Creative thinking and problem-solving abilities.

• Ability to work collaboratively in a team environment.

+ Point:

• Experiences in Fashion/Sport retail, Brand/Marcomm Agencies

• Familiar with Indonesia Football & Basketball sport scenes.

Overview:

We are seeking a motivated and creative experienced people to join our marketing team as an Executive Marketing (Contract Based). This individual will be dedicated to PERFORMANCE Business Unit (Sports Marketing) with key focus on Road Running. He/she responsible in ensuring good & well thought marketing practices from understanding the business challenges & Consumer/market Insights then translating it to Brand/Marketing Strategy and execution across 360 channels with clear measurable KPI. To lead, manage, and collaborate with Internal stakeholders and variety of external stakeholders (KOL, Media, Agencies, Athletes, Commercial Partners).

Key Responsibilities:

• Market Research: Assist in conducting market research to identify trends, customer preferences, and competitive analysis.

• Campaign Support: Support the planning and execution of marketing campaigns across various channels (digital, social media, KOLs).

• Content Creation: Help develop engaging content for marketing materials, including social media posts, newsletters, and website updates.

• Data Analysis: Assist in analyzing campaign performance metrics and preparing reports to inform future strategies.

• Collaboration: Work closely with cross-functional teams to ensure alignment on marketing objectives and brand messaging.

• Administrative Tasks: Assist with administrative duties related to marketing projects, including scheduling meetings and organizing events.

• Proven expertise in developing and executing digital marketing strategies across Paid Search, Paid Social, Programmatic, and Display channels.
• Strong leadership skills with experience in managing and mentoring a team of digital marketing professionals.
• Exceptional analytical skills with proficiency in using analytics tools to track, analyze, and report on campaign performance.
• Excellent budget management skills, with a focus on optimizing resources to maximize ROI.
• Ability to collaborate effectively with cross-functional teams to achieve business objectives.
• Up-to-date knowledge of industry trends, emerging technologies, and best practices in paid digital marketing.

• Develop and implement comprehensive paid digital marketing strategies aligned with business objectives, focusing on Paid Search, Paid Social, Programmatic, and Display channels.
• Lead, mentor, and manage a team of digital marketing professionals, fostering a collaborative and innovative work environment.
• Oversee end-to-end campaign management, from planning and execution to ongoing optimization, ensuring campaigns meet performance targets and deliver strong ROI.
• Manage and optimize digital marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
• Track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights to guide decision-making and strategy adjustments.
• Collaborate with cross-functional teams, including SEO, CRM, content, creative, and analytics, to ensure cohesive and integrated marketing campaigns.

• Higher education in marketing/PR.
• At least 1 year of relevant work experience (preferably in fashion retail or advertising agencies).
• Proficient user of PowerPoint, Excel, knowledge of Photoshop, and preferably AI tools.
• English — Upper-Intermediate (part of the interview will be conducted in English).
• Ability to establish workflows with designers, agencies, and contractors.
• Knowledge of layout principles, working with guidelines, creative designs, and production.
• Attention to detail, honesty, communication skills, punctuality, adherence to deadlines, clarity and conciseness in task setting, result-oriented and team-oriented, creative approach to work.

• Setting tasks for the designer, creating and checking layouts, developing and specifying the production of decor and campaign design.
• Forming orders, working with contractors, launching into production, and controlling each process.
• Communicating with the designer and contractors (producing advertising materials, setting tasks, checking layouts, preparing for printing, organizing work with the designer and creative agencies and contractors), providing feedback on completed work.
• Planning work according to the activity calendar and meeting deadlines.
• Collaborating with agencies to develop creative designs and production.
• Interacting with marketing teams (retail, trade, and e-commerce) for effective work.
• Working with samples and tests of advertising products.
• Preparing layouts for the production of promotional products and customization zones (specifying tasks and preparing layouts).
• Adapting global campaign guidelines for retail and trade.

• Bachelor's degree in, Business Administration, or a related field
• Proven experience in operations (particularly demand planning, supply planning and inventory management), preferably within the sports or fashion industry
• Initial understanding of product seeding strategies and promotional activities
• Excellent organizational and leadership skills, with the ability to manage cross-functional teams
• Proficiency in ERP systems (e.g., S/4 HANA)
• Strong analytical and problem-solving skills, with a focus on operational efficiency and cost reduction
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

• Develop and implement a comprehensive marketing operations model, focusing on product seeding in the beginning, in the future also other promotional activities
• Establish processes and responsibilities of product seeding in the marketing activation, between Global Marketing, Business Units, and internal fulfillment partner
• Collaborate with the internal fulfillment partner that provides the warehousing solution for inbound, storage, and outbound of seeding products, initially based out of Europe
• Establish an organizational setup to support the operating model, including dedicated resources for seeding and promotion demand and supply planning
• Optimize inventory management and shipment methods to reduce costs and improve efficiency
• Enhance customer experience by enabling marketers to focus on their core strengths and providing better service to athletes, ambassadors, and influencers.

• Strong knowledge of Adobe Creative Cloud programs (InDesign, Illustrator, Photoshop, Acrobat, etc.)

• Passionate for design, photography, fashion, video.

• Excellent English skills (verbally and written)

• Very good MS-Office skills

• Connected to the latest trends of Fashion and Football

• Strong communicator, independent and well-organized working style.

• A good eye for design including typography, colors, logos and graphics.

• Highly committed and flexible team player, creative and detail-oriented.

• Starting Date: 15.03.2025; Duration: 6 months

• Assist and support the Creative Team in the day-to-day creative such as building layouts, creating mock ups, mood board inspiration, social resizes and capable of doing minor video edits.

• Support the primary contact with the Business Unit, PUMA Creative Services team, external agency partners, and key internal/external project stakeholders.

• Quality control of design work which includes keeping creative consistent and grammar within layouts.

• Creativity and Problem solving – Being able to brainstorm ideas and think outside of the box.

• To support the creative team push the brand forward with new and fresh ideas.

Education: Bachelor's degree

Professional: Functional: 3 - 5 years experiences in PR or Advertising agency Language Skills: Native level Japanese / Business level in English

Industry: Sports / Retail / Fashion consumer brands, agency experience is a plus Leadership: plus

Competencies: Creativity & Innovation

Initiative

Media Relations Open Communication/Listening Influencer Relations

Planning & Organizing

Functional Skills: Copy Writing / Media Relations / Influencer Relations

This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Corporate PR activities by working closely with Global team as well as Japan leadership team.

This includes:

・Implement seasonal Marketing initiatives within the country for the category

・Develop relations with Media and key influencers for the category

・Manage and implement the local PR calendar for the category

・Manage and implement the local Corporate PR activities

Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimize brand exposure to consumer for the performance category. Manage and implement PR calendar for the category. Align programs as set by regional priority product style and identify local key product styles that require PR support and how this will be executed.

Task 2: Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.

Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories. Task 4: Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category.

Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc

Task 6: Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.