Reporting to: Head Category Marketing

Position Summary:

Role

Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints.

Focus Area

Sportstyle – spanning sneaker culture, street fashion, and lifestyle-led consumption.

Strategic Mandate

Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.

Candidate Profile

Someone who knows every sneaker drop, is deeply embedded in the culture and community, and lives this space beyond work hours. Operates at the intersection of culture and commerce bringing sharp sneaker and street culture knowledge along with strong execution rigour.

Key Responsibilities:

1.  Marquee Franchise Strategy & Growth

• Own the roadmap for key Sportstyle franchises in India driving positioning, scale, and cultural relevance

• Build long-term franchise equity through storytelling, community integration, and visibility across all sales and marketing touch points

• Drive full-funnel impact from awareness to sell-through

2.  Strategic Account & Platform Development

• Build and grow Puma’s presence in premium fashion and lifestyle accounts

• Develop account-specific strategies aligned to Puma’s positioning and partner identity

• Leverage key accounts as platforms for culture-led storytelling and retail differentiation

3.  Integrated Marketing & Activation

• Lead cross-channel marketing initiatives ensuring alignment across brand, retail, digital, and community

• Plan and execute high-impact activations and cultural moments that drive both aspiration and conversion

• Identify opportunities to elevate brand presence beyond traditional campaign formats

4.  Community & Influencer Ecosystem:

• Build and manage a highly curated influencer and community network across fashion, sneakers, and street culture

• Drive a shift from paid amplification to earned cultural credibility

• Identify and collaborate with creators, stylists, and cultural voices who shape the narrative

5.  Cross-functional Leadership & Execution

• Drive strategic projects across teams – working closely with merchandising, content, sales, and external partners

• Ensure seamless execution from idea to on-ground delivery

• Own budgets with a strong focus on efficiency, ROI, and impact tracking

Key Performance Indicators:

• Growth and scale of Marquee franchises and sell-through performance during key campaign windows

• Reach targets met across owned, earned, and paid channels per campaign

• Traffic driven to Sportstyle product pages and retail touchpoints per activation

• Influencer roster relevance and engagement quality, reviewed quarterly

• Store engagement activities delivered consistently across key Sportstyle retail doors

Organizational Relationships:

• Internal: Content, Merchandising, Finance, Legal, Sales

• External: Sneaker and fashion community collaborators, premium fashion and lifestyle accounts, event and creative agencies, multi-brand retail partners

Eligibility Criteria And Functional  Competencies Required:

• 3–6 years in marketing or brand management; brand-side, agency, or startup experience considered

• Genuinely immersed in sneaker and street culture – knows the product, the community, the aesthetic codes, and what makes a brand feel credible in this space

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room

• Attitude, cultural fluency, and hunger weighted above institution or pedigree

Who You Are - The Marketer We’re Looking For

You are strategic, organised and commercially switched on.

You understand retail pace, brand standards and how marketing drives performance.

Experience & Capabilities

• 3+ years’ experience in Retail or Trade Marketing within a multi‑category brand

• Experience within sport, lifestyle or fashion environments

• Strong project, budget and stakeholder management skills

• Clear, confident communicator

• Highly organised with strong attention to detail

• Proactive, flexible and solutions driven

Qualifications & Skills

• Bachelor’s degree or higher

• Advanced Microsoft Office skills

• Intermediate Adobe Photoshop experience

Why PUMA

At PUMA, speed is a mindset and brand is taken seriously.

You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.

If you want responsibility, pace and brand power in equal measure, this is your role.

*** Applications close 5pm Friday 22 May 2026 ***

• Influencer & Creator Management: engage and manage influencers and ambassadors end-to-end, including outreach, content coordination, and performance tracking
• Social Media Support: Localize global social content for cluster markets, ensuring brand tone and visual consistency while supporting creative briefings and performance reporting
• Events & Activations Execution: Support planning and on-site execution of events, product launches, and activations, including logistics coordination and post-event reporting
• PR & Communications Coordination: Manage media samples, support PR agency collaboration, assist in preparing press materials, and track coverage and results
• Operational & Cross-Functional Support: Ensure smooth execution through strong collaboration, organized workflows, vendor coordination, and regular performance reporting

• Execution Excellence: Strong delivery focus with high attention to detail and quality standards
• Digital & Content Expertise: Solid understanding of social media platforms, content workflows, and performance KPIs
• Brand & PR Awareness: Ability to ensure brand consistency and a good grasp of PR processes and media coordination
• Organization & Multitasking: Excellent planning, documentation, and ability to manage multiple priorities and deadlines
• Ownership & Collaboration: Proactive, reliable self-starter who works independently while aligning effectively with stakeholders
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

• Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
• Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
• Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
• Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
• Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
• Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans.

• 5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
• Proven track record of translating regional strategies into local activations across multiple channels and markets
• People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
• Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
• Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
• Fluent in English and German, with strong verbal and written communication skills.

• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

As Director, Global Loyalty & Membership, you will define and lead the global strategy for our loyalty, membership and CRM ecosystem, establishing it as a core customer value add and commercial growth lever globally for our company.

This role goes beyond program management: it is about setting direction, shaping how the organization leverages loyalty to drive customer lifetime value, and ensuring it delivers measurable, enterprise-level business impact. You will connect strategy to execution, aligning teams across eCommerce, marketing, product, technology, retail, legal and regions to build a scalable, high-performing membership model that reinforces brand equity and commercial performance.

You will operate at the intersection of customer, commercial performance, and organizational alignment - translating ambition into a clear, outcome-driven roadmap and ensuring it is executed with rigor across a complex, global environment.

• Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
• Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
• Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
• Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
• Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
• Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
• In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
• Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
• Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
• Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations
• Lead post go-live optimization as an ongoing growth engine, leveraging data and experimentation to continuously unlock incremental value and improve performance.

• Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
• Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
• Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
• Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
• Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
• Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
• Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
• Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations.

• Partner closely with the Director of Marketing to own and shape the global Sportstyle category marketing strategy for priority franchises, defining annual objectives, key narratives, and activation priorities aligned to BU business goals across Specialist and Generalist distribution, including collaborations

• Translate consumer insights, cultural trends, and market intelligence into compelling, consumer‑first category narratives and activation strategies

• Act as the senior decision owner for category‑level marketing priorities, ensuring focus, clarity, and consistency across all consumer touchpoints

• Lead integrated, cross‑functional campaign planning and execution with Product, Design, Go‑to‑Market, Creative and other BU stakeholders, developing and bringing to life compelling narratives for key initiative franchises and delivering clear, inspiring marketing presentations for internal and regional use

• Drive full‑funnel marketing programs across all relevant consumer touchpoints, ensuring cohesive storytelling from awareness through conversion

• Lead and oversee seasonal category marketing deliverables including: sell‑in marketing production, seasonal showroom concepts and updates, and seasonal copy and messaging needs

• Execute category‑led brand experiences that support priority launches and franchise narratives

• Oversee the end‑to‑end development and implementation of seasonal franchise strategies, from global concept through regional execution

• Guide and support regional markets in implementing global Sportstyle strategies, balancing global consistency with local relevance

• Partner with BU marketing pillar teams (PR, Social, Seeding & Influence, and PUMA’s Internal Creative Agency) to ensure aligned and effective execution of the strategic franchise framework

• Define, track and evaluate key marketing KPIs (e.g. brand strength, campaign effectiveness, funnel performance, market adoption) in partnership with Marketing Analytics

• Ensure category marketing initiatives support commercial objectives including sell‑in readiness, launch performance and long‑term franchise growth

• Lead, coach and develop a team of category marketers, setting clear direction, performance standards and development pathways

• Establish clear ways of working and strong collaboration models across BU Marketing, Regional Marketing, Creative and Product teams.

• 6–8+ years of experience in category or integrated marketing, preferably within fashion, lifestyle or sportstyle categories

• Proven experience owning and developing annual category or franchise marketing plans at a global level

• Strong full‑funnel marketing expertise, including campaign planning, channel activation and content orchestration

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits and launch strategies

• Experience leading complex cross‑functional collaboration with Product, Go‑to‑Market, Social, PR, Creative and Regional teams

• Strong strategic storytelling and presentation skills, with the ability to inspire senior stakeholders and regional markets

• Experience working effectively in a global, matrixed organization.

• Support of the Sports Marketing Motorsport team in operational day-to-day business

• Responsible for product selection and distribution to sponsored athletes and Motorsport teams including shipment and tracking

• Assist with order placement, invoicing and monitor internal storage

• Data Maintenance by using internal tools and PUMA ERP system

• Collaborate with different departments and stakeholders

• Coordinate and execute small projects or assigned project parts.

• Currently enrolled student in the field of business administration, sport management, marketing, or other relevant area 

• Solid understanding and ideally first experience in Sports Marketing with good knowledge of professional sports and/or Motorsport affinity

• Result-driven and proactive way of working within a fast-paced environment

• Highly communicative team player and organizational talent

• Fluent in English and strong German language skills

• MS Office experience, especially excel and ppt

• Starting Date: 01.09.2026; duration: 6 months.

• Own and drive trade marketing activations for a portfolio of area accounts in close collaboration with Account Sales Managers
• Develop and execute joint annual trade marketing plans aligned with commercial objectives and brand priorities
• Lead co-branded and co-op marketing initiatives across in-store and retail marketing channels
• Ensure account activations align with global campaigns, guidelines, and tools while adapting to local market and community needs
• Manage activation budgets, track sell-out and ROI, and optimize campaign performance through insights

• 3 - 4+ years of experience in Trade Marketing, Account Marketing, or a comparable commercial marketing role
• Proven experience developing and executing account-specific or co-branded marketing activations within wholesale or retail environments
• Strong ability to collaborate closely with Sales teams and translate commercial objectives into effective marketing initiatives
• Experience managing activation budgets, tracking sell-out performance, and optimizing ROI using analytical insights
• Strong planning, project management, and communication skills, with an agile, solution-oriented mindset
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team. 

You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. 

To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. 

You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.

• Define and lead the global paid media strategy across search, paid social, display, and emerging channels
• Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
• Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
• Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
• Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
• Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•  Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
• Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
• Lead and inspire the paid media team into a state-of-the-art center of excellence
• Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
• Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
• Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
• Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
• Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

• Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
• Deep and recent hands-on expertise across paid search, paid social, and ideally display
• Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
• Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
• Commercially driven, with a clear view of healthy acquisition beyond just ROAS
• Experienced in setting up global paid media playbooks and guardrails for regional execution
• Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
• Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
• Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
• Experience working in complex global or multi-market environments
• Excellent stakeholder management skills in a matrixed organization
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.

• Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels
• Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on-brand, commercially relevant marketing plans that ultimately drive demand for PUMA product. 
• Partner with cross-functional marketing team members in creative services, visual experience and media to develop integrated omni-channel marketing plans 
• Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.  
• Support the marketing leadership team on all aspects of the Go-To-Market process. 
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations 
• Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts   
• Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.  
• Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business. 

• 2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
• Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
• Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon
• Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals
• Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance
• Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred
• Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps
• Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast-paced environment
• Strong communication and relationship-management skills, both internal and external
• Highly organized, detail-oriented, and action-oriented with a strong execution mindset
• Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus

The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience