Merchandising and Go-to- Market
We started our journey at PUMA Ukraine in 2005 in Kiev, the very heart of the Ukraine. The largest cultural, scientific and industrial center of Ukraine, Kiev is charming and captivating for tourists and religious pilgrims alike. With its beautiful landscapes, parks and gardens, it remains one of the oldest and greenest cities in Europe.
PUMA Ukraine is located in the IQ business center in the Pechersk district of Kiev. Here unique architecture and sophisticated content meet high technology and efficiency. Our 560-square meter office building overlooks the beautiful Kiev skyline. PUMA’s offices are located on the 11th floor. Windows stretch around the perimeter, offering a breathtaking view of the Kiev-Pechersk Lavra and the Motherland-Mother Monument.
An open floor plan concept is modeled throughout, creating a vibrant and energetic atmosphere that is felt by all. The building contains an office lounge and business center dining area. In addition, our employees have the benefit of sports training facilities, a bank branch, a post office, a coffee shop and a botanical garden within a 10-minute walk.
Our commitment to team spirit and our passion for our products has resulted in recognizable growth and development in the Ukrainian retail market as well as growth in e-commerce and other wholesale channels.
Currently there are 31 stores in Ukraine’s largest cities, including Kiev, Kharkiv, Lviv, Odessa, Dnipro, Kryvyi Rig and Zaporizhzhia. The size of our retail team reflects our commitment to the region and our excitement about the future.
“The morning meeting in the store is a great time not only to discuss daily strategy, but also to touch base and see how everyone is doing. It’s a chance to recharge and be filled with positive energy for the whole day.”
We are what enriches PUMA with Speed and Spirit, each player is an individual talent and a force to be reckoned with when we come together. See what drives us, and how we celebrate when we score. So, what’s your game?
Merchandising and Go-to- Market
People and Organization
Female/Male Leaders (%)
Our most valuable asset is our people, who are constantly growing and developing. What we value the most in our employees are honesty, fairness, competence and love for the business they do.Vladimir Gorobets General Manager PUMA Russia & Ukraine
At PUMA Ukraine facing challenges and engaging with community is what drives us to contribute. Each year PUMA Ukraine spends an entire day connecting with the underserved in our community. This year’s team-building event challenged employees to build furniture such as tables, chairs and book shelves for local orphanages. It was not only fun, but also a useful activity. In addition to serving the needs of the orphans, PUMA employees got to test their engineering skills, problem solving and working closely with colleagues from other departments and stores.
Being a part of the community means having each other’s back. In August 2019, we supported kids from an orphan house near Chernobyl with backpacks full of necessary school supplies.
Depending on pupils' needs, each of us provided one child with learning materials. All goods were packed in PUMA backpacks and distributed to an orphanage, alongside with household supplies and tableware which were donated by our stores.
At PUMA Ukraine, Company Day is not all about summing up annual results and setting new goals, but also about the tradition of making a contribution to the society.
In 2018, we supported local communities with our greatest asset - creativity. We tested our craft skills and created 50 handmade busy boards for children, which were donated by store managers to local orphanages in their cities.
In December of 2020, PUMA Ukraine launched a charity project called “Create a Miracle.” Children from a local orphanage drew pictures of their wishes for the New Year. With this, PUMA employees had a chance to make some of the wishes come true. Aside from the gifts on their wish lists, each child received an advent calendar. PUMA employees packed up the gifts and drove a car full of New Year’s joy and holiday spirit to the orphanage, creating a real live miracle for each child.
PUMA is a place to grow and reveal your full potential. Professional development is nurtured in our fast-paced environment with a range of training programs like Good Habits and LinkedIn learning. The whole team is faster when each individual is challenged and encouraged to grow. But in order to perform at such levels, each team member needs an outlet for well-being. The combination of personal and professional development is how we become Forever Faster every day.
PUMA Ukraine supports TRIBE10, a running crew made of amateur sports enthusiasts. They turn running into a party and train with Olympic medalists and other honored masters of sports in Ukraine. For all those who share a passion for running, we train together weekly, running all over Kiev. In addition, TRIBE10 participates in running events around Europe. One day, we're running on the riverbank in Dnipro, on another we're running in a marathon in Lisbon.
Running is a healthy protest, an expression of personal emotion and allows us to attract positive energy. Bright, beautiful and free, we say to the whole city, “Hey, look, we're running, come join us!”
Being a sports brand, it’s no wonder that our employees feel sport as a part of their daily life. Our employees challenge themselves and cheer each other on in Triathlons, Marathons and extreme race competitions with no fear and the core belief, “If you want it, you can get it.”