• Drive the planning, creation, and publishing of content across PUMA’s global internal channels

• Ensure clear, consistent, and timely communication around strategic and transformation-related topics to strengthen employee understanding and engagement

• Manage and continuously improve PUMA’s internal communication channels and formats, ensuring high usability, relevance and alignment with the Internal Comms Strategy

• Collaborate closely with internal stakeholders to identify, curate, and translate topics into compelling storytelling

• Manage internal communication projects end-to-end, including stakeholder coordination and management of service providers

• Prepare and support internal events and activations (e.g. townhalls, coffee talks with athletes) to foster community and culture

• Monitor KPIs and employee feedback across channels, using insights to improve communication effectiveness.

• Degree in Communications, Journalism, Media Studies, or a related field, with +3 years of experience in Internal Communications, Employer Branding, or Journalism ideally in a multinational environment

• Excellent written and verbal communication and presentation skills in English and German (native level in one highly preferred). Additional language skills are an advantage but not a must

• Excellent editorial, storytelling, and news judgement skills

• Proficiency in M365 tools, especially SharePoint, Viva Engage and basic analytical tools

• Experience with multimedia and visual tools (e.g. Adobe Photoshop, InDesign, Premiere), advantageous though not mandatory

• Proven experience in managing internal and external stakeholders to build a strong network and act as a trusted communication partner

• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment

• Hands-on mentality, proactive attitude, and comfortable working autonomously

• Genuine passion and understanding in sports and culture.

• Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams.
• Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
• Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
• Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
• Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
• Translate data into actionable insights that inform strategy and optimize performance across channels.
• Manage departmental budget planning, forecasting, and procurement processes.
• Ensure financial discipline and alignment with strategic priorities.
• Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
• Champion tools and systems that enhance team productivity and transparency.
• Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
• Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in marketing strategy, operations, or effectiveness roles.
• Proven ability to lead complex projects and cross-functional teams.
• Strong analytical skills with experience in marketing data infrastructure and tools.
• Exceptional communication, presentation, and stakeholder management skills.
• Financial acumen and experience managing large-scale budgets.
• Experience in seasonal planning and milestone management within a consumer brand environment.

The hiring range base pay for this position is $135,600-$187,795 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities.
• Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion.
• Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts. 
• Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts.
• Lead of Influencer & entertainer projects, seeding & agencies.
• Support challenge and build Influencer & entertainer seeding plans for key initiatives.
• Creation of briefings for influencer & entertainer content productions
• Facilitate engaging and innovative content creation
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & influencer/entertainer content
• Share relevant results proactively within the European Marketing team.
• Understand the business priorities within your field of play / category and understand why.

• Degree in Marketing, Communications, or a related field, with 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment.
• Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities.
• Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts.
• Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions.
• Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 

• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 

• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 

• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 

• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 

• Upskill the organization by building playbooks, trainings, workflows, and activation standards 

• Ensure consistent tagging, taxonomy, and governance across regions and channels 

• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 

• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future

• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 

• Proven track record as a hands-on MarTech leader, driving adoption and value 

• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 

• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 

• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 

• Confident communicator who can align senior stakeholders and challenge partners with credibility 

• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

As Jr. Manager Marketing Operations  Global eCom , you are the connective tissue of the Digital Marketing team. Formally reporting to the Director of Global eCommerce Acquisition & Retention, in practice you will work shoulder-to-shoulder with the Global CS Manager, supporting Customer Service & Operations while serving as the team's central project management resource across all disciplines. 

This role is built for someone who is sharply intelligent, impeccably organised, and genuinely energised by making complex things run smoothly. You thrive in fast-moving environments, love structure, and take pride in keeping cross-functional workstreams on track. You are equally comfortable supporting a single team and driving a programme across five. 

• Act as the right hand to the Global CS Manager, supporting the operational management of the vendor partnership and internal CS workflows 

• Track CS performance metrics and consolidate into regular reporting for leadership 

• Help coordinate operational reviews, QA processes, and process documentation to ensure consistent service quality across markets 

• Support onboarding and briefing of CS agents on new product launches, campaign periods, and policy changes 

• Manage the operational calendar for CS: peak trading readiness, staffing plans, and communication schedules 

• Project management across the Digital Marketing Team 

• Leveraging your visibility across the full team, you will support project management for cross-functional initiatives. Based on the team's current workstreams, you will work across projects in MarTech, SEO, CRM, Paid media & affiliate marketing,  

• Maintain the ASANA master project dashboards giving the team real-time visibility into all active initiatives 

• Run weekly team syncs: prepare agendas, capture actions, and follow up on open items 

• Document processes and build SOPs where repeatable workflows can be standardised.

• Exceptionally organized with a natural systems-thinking mindset 

• Academically strong: a degree from a leading university in Business, Management, Operations, Marketing, or a related discipline 

• 1+ years of experience in a project management, operations, or coordination role, ideally within eCommerce, digital marketing, or a fast-paced global organization 

• Proficiency with project management tools (e.g. Asana, Notion, Monday.com, Jira, or equivalent) 

• Confident working with data and analytical systems: able to build reporting dashboards, track KPIs, and translate numbers into clear summaries for leadership 

• High emotional intelligence: you manage upward and sideways with ease, build trust quickly, and communicate clearly in both written and verbal form 

• Commercially curious: you understand the 'why' behind each team's work and use that context to prioritize and problem-solve 

• Proactive: you anticipate what's coming and prepare the team before issues arise 

• Fluent in English; additional European languages are a plus 

• Comfortable working across multiple time zones and cultures in a matrixed, global organization.

As CRM Lifecycle Manager, you will own the end-to-end customer lifecycle strategy - from first interaction through repeat purchase and long-term value creation. Your role is to turn customer data, behavioural insights, and brand storytelling into measurable, incremental CLTV.

You will design lifecycle logic from the ground up, and build journeys that improve retention, frequency, and customer lifetime value at scale.

You will be part of the CRM team and work closely with BI, Technology, Marketing and Business Units to ensure lifecycle marketing is deeply embedded into a data-driven, consumer centric strategy.

• Define and own the global CRM lifecycle strategy, covering acquisition onboarding, activation, engagement, repeat purchase, retention, and reactivation

• Design lifecycle frameworks from scratch: key moments, triggers, journeys, and messaging logic across the customer lifecycle

• Brief lifecycle journeys to the Internal Creative Studio and ensure the output reflects industry best-practices and fit-for-purpose

• Translate customer behaviour into action, aligning with wider brand marketing teams to integrate customer profiles and using data to identify high-impact moments where CRM can drive incremental value

• Partner closely with data & analytics teams to define segmentation logic, customer states, and lifecycle KPIs (retention, frequency, CLV uplift)

• Work with platform vendors and internal tech teams to ensure journeys are scalable, automated, and measurable across regions and channels

• Own lifecycle performance measurement, setting up test-and-learn frameworks, incrementality and A/B testing, and cohort-based reporting, continuously reviewing and optimising performance of journeys

• Collaborate with paid media and onsite teams to align lifecycle messaging with acquisition, personalization, and conversion strategies

• Act as the strategic voice of the customer, balancing brand, experience, and commercial outcomes across touchpoints.

• Strong experience in CRM lifecycle or retention marketing, ideally in global retail and eCommerce, fashion, lifestyle, or sportstyle organizations

• Proven ability to design lifecycle strategies

• Highly analytical mindset: comfortable working with cohorts, funnels, CLTV models, and incrementality frameworks

• Deep understanding of CRM ecosystems, including ESPs, CDPs, identity resolution, and marketing automation capabilities

• Ability to turn data into decisions - you can clearly articulate why a journey exists, what it drives, and how success is measured

• Strong stakeholder management skills, able to align global and regional teams around shared lifecycle principles

• Hands-on but strategic: you can zoom out to define frameworks and zoom in to fix what’s not working.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels

• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation

• Establish global best practices and scalable playbooks for local market execution

• Drive personalization and segmentation strategies in partnership with CRM and data teams

• Own the global app growth and retention roadmap aligned with business objectives

• Design and oversee a structured testing framework (A/B, multivariate testing)

• Collaborate with product and UX teams to improve app conversion, usability, and engagement

• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 

• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 

• Act as the central point of contact for local market teams executing app campaigns

• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organizations.

• Strong experience managing push, in-app messaging, and deep linking ecosystems

• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 

• Experience with mobile attribution and deep linking tools (e.g., Branch) 

• Strong analytical capability with ability to translate data into strategy 

• Experience managing cross-functional and international stakeholders.

As a Global Junior SEO Manager, you ensure that SEO initiatives are executed correctly, consistently, and at scale. Your primary focus is to support and execute SEO‑driven content strategies at scale. You will help ensure that content across all markets and platforms is search‑optimized, discoverable, and aligned with global SEO standards.

You will work closely with the SEO Manager and content stakeholders to translate strategy into high‑quality execution, making sure that content performs well in search and follows a consistent global approach across platforms. Your work ensures that CBC, PWC, and Tier 3 platforms comply with global SEO standards and that issues are identified and addressed early.

• Support the execution of global SEO strategies across platforms and regions

• Optimize existing and new content for:  Search intent, keyword targeting, internal linking, content structure and onpage best practices

• Partner with stakeholders to ensure SEO requirements are embedded into workflows

• Support the rollout of content related SEO initiatives, such as: New page types, content templates, products categorization

• Perform SEO quality assurance, ensuring alignment with global standards

• Monitor content performance and visibility, identifying opportunities for improvement

• Assist with SEO audits, documentation, and reporting, with a strong focus on content and discoverability

• Support technical SEO initiatives.

• First hands-on experience in SEO, with a strong interest in content SEO and search strategy

• Good understanding of:  Keyword research, search intent, onpage optimization, internal linking and content structure

• Comfortable working with CMSs and content platforms (e.g. CBC, PWC, or similar)

• Strong attention to detail and content quality

• Analytical mindset, able to interpret performance data and turn insights into action

• Curious, proactive, and eager to grow within a global SEO organization

• Able to collaborate effectively with content, marketing, and SEO stakeholders.

About the Role

We are looking for a Graphic Design Intern who understands and appreciates PUMA’s bold, performance-driven and street-inspired design language. This role is ideal for someone who can translate brand identity into compelling visuals across multiple consumer touch points static and motion.

Key Responsibilities

• Design and adapt creatives for:

  • Social media (Instagram, X, YouTube, etc.)

  • CRM (emailers, push notifications, app banners)

  • Store collaterals (in-store branding, signage, POS)

  • OOH (billboards, transit media, hoardings)

  • Marketplace platforms (Amazon, Flipkart, Myntra, etc.)

  • E-commerce website assets (banners, landing pages)

• Create basic motion graphics and video edits for social and digital campaigns

• Assist in developing short-form video content (reels, stories, ads)

• Support campaign shoots with quick edits and turnarounds

• Assist in creating campaign toolkits and visual systems

• Maintain consistency with brand guidelines across all formats

• Work on quick turnarounds for real-time and reactive content

• Support senior designers and marketing teams on ongoing campaigns

What We’re Looking For

• Basic understanding of PUMA’s brand aesthetic (sport + street + culture)

• Strong sense of layout, typography, color, and motion

• Ability to think across static + video formats

• Attention to detail and consistency

• Ability to handle multiple projects and deadlines

Required Skills

• Proficiency in:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects / Premiere Pro (for video editing)

  • Adobe InDesign (good to have)

• Understanding of:

  • Social-first video formats (Reels, Shorts, Stories)

  • E-commerce and marketplace design requirements

Bonus Skills (Nice to Have)

• Basic 3D design knowledge (Blender, Cinema 4D, or similar)

• Ability to create simple product renders or motion loops

• Familiarity with fashion / sportswear / sneaker culture

• Understanding of marketplace design nuances (grid clutter, pricing overlays, etc.)

Portfolio Requirements

• Strong portfolio showcasing:

  • Social media creatives

  • Motion/video edits (reels, ads, animations)

  • Any fashion / sports / lifestyle projects

As a Global Junior SEO Manager, you ensure that SEO initiatives are executed correctly, consistently, and at scale. Your primary focus is to support and execute SEO‑driven content strategies at scale. You will help ensure that content across all markets and platforms is search‑optimized, discoverable, and aligned with global SEO standards.

You will work closely with the SEO Manager and content stakeholders to translate strategy into high‑quality execution, making sure that content performs well in search and follows a consistent global approach across platforms. Your work ensures that CBC, PWC, and Tier 3 platforms comply with global SEO standards and that issues are identified and addressed early.

• Support the execution of global SEO strategies across platforms and regions
• Optimize existing and new content for:  Search intent, keyword targeting, internal linking, content structure and onpage best practices
• Partner with stakeholders to ensure SEO requirements are embedded into workflows
• Support the rollout of content related SEO initiatives, such as: New page types, content templates, products categorization
• Perform SEO quality assurance, ensuring alignment with global standards
• Monitor content performance and visibility, identifying opportunities for improvement
• Assist with SEO audits, documentation, and reporting, with a strong focus on content and discoverability
• Support technical SEO initiatives.

• First handson experience in SEO, with a strong interest in content SEO and search strategy
• Good understanding of:  Keyword research, search intent, onpage optimization, internal linking and content structure
• Comfortable working with CMSs and content platforms (e.g. CBC, PWC, or similar)
• Strong attention to detail and content quality
• Analytical mindset, able to interpret performance data and turn insights into action
• Curious, proactive, and eager to grow within a global SEO organization
• Able to collaborate effectively with content, marketing, and SEO stakeholders.