Requirements: 

• Bachelor’s degree in marketing, Communications, or related field
• Relevant experience in communications within the consumer goods and/or sports and lifestyle industry
• Demonstrates strong writing, editing, communication, and organization skills
• Highly creative and innovative thinker with a proactive, resourceful, and adaptable approach to challenges
• Detail-oriented and self-motivated, with the ability to manage multiple projects while meeting deliverables and timelines
• Ability to work independently and collaboratively within a global/matrix organization
• Proficient in Microsoft Office, including Excel, and PowerPoint
• Knowledge of social platforms (Facebook, X/Twitter, Instagram, Snapchat, TikTok) 
• Passion, experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space
• Position is based in Somerville, MA

Responsibilities: 

We are currently looking for a highly motivated PR and Marketing Communications Temp to work out of our Somerville, MA office. The PR and Marketing Communications Temp will be part of the dynamic PUMA North America (PNA) communications team, which is responsible for PR, Paid Media and Social efforts for the region.

In this role, you will collaborate closely with the Senior Director, Marketing Communications and other key team members and stakeholders across the broader PNA Marketing teams to help develop and execute impactful PR and communications strategies and plans for the North America business.

Additionally, you will provide day-to-day support across various communications initiatives, ensuring the team operates efficiently and effectively.  This includes, but is not limited to:

• Assist with creating, editing and developing PR materials and documents
• Support the development and creation of PowerPoint presentations in alignment with brand guidelines
• Manage product seeding initiatives including execution, tracking for coverage, maintaining current contact lists, etc.
• Support with day-to-day media inquiries including sample and photo requests
• Work with the external agency partner to monitor, analyze and communicate results
• Maintain the communications calendar, SharePoint site, media lists and additional key team documents
• Assist in management of PR budget
• Provide support on key Paid Media and Social initiatives as needed
• Remain current with best practices, strategies, and industry standards related to PR, media, and influencer marketing. 

• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
• Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners

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This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

• Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Bachelor’s degree in Marketing or related fields.
• +3 years of experience in the field, the sports industry, or consumer goods is a plus.
• Proven experience with media agencies.
• Advanced English proficiency.
• Self-driven with the ability to work autonomously.
• High attention to detail, strong task follow-up, and a sense of urgency.
• Strong self-motivation and data analysis skills.
• Knowledge and experience in Digital Marketing and Paid Media ON & OFF
• Proficiency in Microsoft Office and digital marketing tools such as Programmatic, Paid Social Media (Facebook, Business Manager), and Google Ads

• Analyze integrated plans aligned with the allocated budget for key product launches within each business unit, as well as PUMA’s overall strategy for Media and Social Media.
• Oversee the media budget allocated to brand advertising campaigns, adjusting it in accordance with product launches and timelines.
• Evaluate and set direction for the behavior and performance of media KPIs for each media plan, as well as the monthly growth of our metrics—including TOM (Top of Mind), SBA (Share of Brand Awareness), and Social Media performance—consistently aiming to optimize results.
• Ensure that media investment across On and Off campaigns, along with Social Media strategies, drives product sales effectively.
• Coordination with the media agency & Digital agencies, ensuring objectives and deadlines are successfully achieved.
• Identify and define new opportunities by continuously assessing emerging market trends and media channels to connect with an evolving audience and keep the brand at the forefront.
• Oversee financial control processes related to media investments, including the reconciliation of purchase orders, payments, and invoices, ensuring compliance with On and Off media contracts and alignment with internal auditing and reporting standards.

Eligibility Criteria and Functional Competencies Required:

• 2+ year of experience in Digital Marketing
• Prior experience of executing marketing campaigns on Google Ads platform
• Comfortable with audiences and attribution thought process for optimization
• Prior experience of scaling campaigns efficiently
• Strong analytical & data interpretation skills.
• In depth understanding of Google as media platform.
• Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
• Awareness of attribution models and ability to create a structured approach for measuring campaign impact

Key Objectives :

• The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
• This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
• You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
• You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
• Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
• Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
• Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
• Manage internal and external stakeholders, including agency partners.

• Bachelor’s Degree in Graphic Design, Art Direction, Digital Marketing or design-related equivalent

• 8+ years’ experience in the digital design, social, or creative specific to the footwear/apparel industry

• Management experience of teams with 3+ people

• Must be a self-starter, comfortable working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative and flexible

• Effectively prioritize multiple projects while simultaneously handling demands and changes 

• Excellent writing and communications experience 

• Domestic and International Travel required - up to 40%

We are seeking a motivated Associate Creative Director Run/Train (RT) to strategize, manage and develop advertising campaigns that push the boundaries of creativity while driving strategic objectives. This role encompasses both the artistry of creative ideation and the leadership prowess to guide a team toward excellence. As the Associate Creative Director (R/T), you will be at the forefront of crafting innovative campaigns that resonate with audiences, elevate brand identity, and deliver tangible results for the business.

Our ideal candidate possesses a deep understanding of the running and fitness industry, coupled with a proven track record in crafting strategic frameworks and executing creative campaigns across diverse marketing channels. You should demonstrate extensive expertise in digital content development, including defining seasonal content plans, structuring messaging hierarchies, and overseeing end-to-end creative execution. The ideal candidate has impeccable taste, is innovate, collaborative, ambitious and enjoys managing a team.

• Develop thorough creative strategies aligned with the Brand and BU's objectives, maintaining brand identity, and captivating the target audience.

• Oversee the end-to-end development and implementation of seasonal creative directions for the Business Unit, including collaboration with external partners and agencies.

• Define clear content plans and message hierarchies for all marketing channels and create plans to produce the required assets.

• Collaborate with marketing channel owners to implement ideas that align with their strategic channel directions encompassing Paid Media, PR, Organic Social, Commercial Marketing, and ecommerce.

• Lead creative productions by identifying, hiring, and briefing external partners such as creative agencies, photographers, illustrators, animators, producers, and content creators. Additionally, manage multiple agency relationships and designers across various projects with a clear design voice and unwavering creative precision.

• Lead the development of creative guidelines to aid in regional execution of global concepts.

• Use research and market trends analysis, benchmark, feedback, and consumer insights to identify opportunities and inform strategic decision-making.

• Demonstrate leadership through a passion for management and mentoring, fostering team spirit, and cultivating energy and optimism. Provide accountable leadership to the creative team, ensuring performance and results meet expectations.

• Ability to socialize and present creative work in a compelling and persuasive way to cross-functional partners and senior leadership, has excellent people skills.

• Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
• Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
• IT Skills: Good MS Office skills
• Language Skills: Fluent in Business English
• Other: Excellent communication skill, Strong team player

• [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
• [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
• [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
• [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
• [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
• [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
• [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
• [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors