• 2 years experience in external communications, employee engagement & stakeholder management
• Excellent communication skills with strong command over English Language both speaking & writing
• Ability to manage multiple projects while delivering high impact results
• Work in a fast-paced environment while meeting the requirements of various teams simultaneously
• Comfortable & able in putting points across clearly with confidence
• Experience working in Public Relations

• Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
• Build PR Strategies & execute external & internal communication practices
• Successfully increase news media coverage
• Responsible partly for Employer Branding

• External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
• Proactively build & maintain relationships with key media
• Identify & leverage key trends to pitch media stories around sports & lifestyle
• Create media opportunities for brand ambassadors & PUMA athletes
• Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
• Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
• Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiatives
• Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
• Draft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collaterals
• Evaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadership
• Document PR coverage report with key and evolving data + metrics

• Innovative Content
• Earned Media Value
• Total Media Reach
• Cost Control

• Internal: P&O and Marketing
• External: Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body Associations

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• Solid experience leading affiliate marketing on a global scale, ideally in retail, lifestyle, or sports — and a strong track record of driving real growth

• Deep knowledge of affiliate platforms (e.g. AWIN, CJ, Rakuten), tracking tools, feed management tools (i.e. Feedonomics) and optimization levers in a complex, multi-region setup

• A strategic mind with strong analytical skills — you can turn performance data into action and make smart decisions quickly

• Strong relationship-building skills — you know how to work with senior leaders and external partners to get buy-in and drive results

• A collaborative, hands-on approach; you are comfortable navigating fast-paced environments and know how to get things done across teams and time zones.

This job opportunity will be available in full-time or part time.

As our Senior Manager for Global Affiliate Marketing, you will take full ownership of the channel’s global growth. You will shape the vision, set the roadmap, and bring together regional and global teams to make affiliate marketing a key revenue driver for the business. You will work closely with senior leaders, tech partners, and regional teams to build something scalable, forward-thinking, and impactful. You won’t just manage what exists — you will question what’s possible, test bold ideas, and set new benchmarks.

• Develop and lead the global affiliate marketing strategy and roadmap — ensuring it supports our broader business goals and delivers sustainable growth

• Build strong, high-value relationships with affiliate networks and top partners, making sure we are always aligned on what matters most

• Challenge the current setup, spot quick wins, and uncover new opportunities through data, insights, and a healthy dose of curiosity

• Partner closely with senior leadership and cross-functional teams to make sure affiliate marketing is tightly integrated into our global marketing and growth plans

• Keep an eye on what’s next — from trends to tech — and use it to fuel smart innovation and a test-and-learn mindset across the channel.