As CRM Lifecycle Manager, you will own the end-to-end customer lifecycle strategy - from first interaction through repeat purchase and long-term value creation. Your role is to turn customer data, behavioural insights, and brand storytelling into measurable, incremental CLTV.

You will design lifecycle logic from the ground up, and build journeys that improve retention, frequency, and customer lifetime value at scale.

You will be part of the CRM team and work closely with BI, Technology, Marketing and Business Units to ensure lifecycle marketing is deeply embedded into a data-driven, consumer centric strategy.

• Define and own the global CRM lifecycle strategy, covering acquisition onboarding, activation, engagement, repeat purchase, retention, and reactivation
• Design lifecycle frameworks from scratch: key moments, triggers, journeys, and messaging logic across the customer lifecycle
• Brief lifecycle journeys to the Internal Creative Studio and ensure the output reflects industry best-practices and fit-for-purpose
• Translate customer behaviour into action, aligning with wider brand marketing teams to integrate customer profiles and using data to identify high-impact moments where CRM can drive incremental value
• Partner closely with data & analytics teams to define segmentation logic, customer states, and lifecycle KPIs (retention, frequency, CLV uplift)
• Work with platform vendors and internal tech teams to ensure journeys are scalable, automated, and measurable across regions and channels
• Own lifecycle performance measurement, setting up test-and-learn frameworks, incrementality and A/B testing, and cohort-based reporting, continuously reviewing and optimising performance of journeys
• Collaborate with paid media and onsite teams to align lifecycle messaging with acquisition, personalization, and conversion strategies
• Act as the strategic voice of the customer, balancing brand, experience, and commercial outcomes across touchpoints.

• Strong experience in CRM lifecycle or retention marketing, ideally in global retail and eCommerce, fashion, lifestyle, or sportstyle organizations
• Proven ability to design lifecycle strategies
• Highly analytical mindset: comfortable working with cohorts, funnels, CLTV models, and incrementality frameworks
• Deep understanding of CRM ecosystems, including ESPs, CDPs, identity resolution, and marketing automation capabilities
• Ability to turn data into decisions - you can clearly articulate why a journey exists, what it drives, and how success is measured
• Strong stakeholder management skills, able to align global and regional teams around shared lifecycle principles
• Hands-on but strategic: you can zoom out to define frameworks and zoom in to fix what’s not working.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
• Establish global best practices and scalable playbooks for local market execution
• Drive personalization and segmentation strategies in partnership with CRM and data teams
• Own the global app growth and retention roadmap aligned with business objectives
• Design and oversee a structured testing framework (A/B, multivariate testing)
• Collaborate with product and UX teams to improve app conversion, usability, and engagement
• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 
• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 
• Act as the central point of contact for local market teams executing app campaigns
• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organisations.
• Strong experience managing push, in-app messaging, and deep linking ecosystems
• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 
• Experience with mobile attribution and deep linking tools (e.g., Branch) 
• Strong analytical capability with ability to translate data into strategy 
• Experience managing cross-functional and international stakeholders.

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 
• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 
• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 
• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 
• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 
• Upskill the organization by building playbooks, trainings, workflows, and activation standards 
• Ensure consistent tagging, taxonomy, and governance across regions and channels 
• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 
• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future
• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 
• Proven track record as a hands-on MarTech leader, driving adoption and value 
• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 
• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 
• Confident communicator who can align senior stakeholders and challenge partners with credibility 
• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading big‑impact, end‑to‑end marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.

Marketing Strategy & Execution

• Own end to end full funnel campaign planning for strategic Marketing Partnerships.

• Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru.

• Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships. 

• Ensure consistency in storytelling and brand messaging across all partnership touchpoints.

• Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities.

• Learn and lead product storytelling from the PUMA archive.

• Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization.

• Oversee product seeding of assigned partnerships

Cross-Functional / Global to Local Alignment

• Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships.

• Partner cross‑functionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact.

• Work hand-in-hand with the key regions for commercial executions.

• Serve as a primary point of contact for executive-level communication, delivering timely updates and strategic insights to regional stakeholders and global partners.

Budget & Administration

• Own marketing contracts, POs, invoices, and related administrative processes associated with partner activities.

• Manage budgets with a high level of accuracy, ensuring tracking, forecasting, and on‑time reporting

Key Performance Indicators (KPIs)

• Successful delivery of high‑impact campaigns and initiatives, executed on time and within scope.

• Measurable impact on brand visibility, cultural relevance, and audience engagement across key markets.

• Effectiveness of programs, including partner performance, content output, and consumer resonance.

• Clear, consistent, and effective communication across cross‑functional, regional, and global teams.

• Accurate budget management, forecasting, and financial reporting across campaigns and partnerships.

• Progress and performance against defined content, campaign, and partnership KPIs, with actionable insights captured to inform future strategy.

• Bachelor's Degree in Marketing

• 8+ years of experience working on collaborations, brand or retail partnerships

• Experience & knowledge of sneaker culture, premium sneaker retail and distribution.

• A deep understanding of collaborations in the streetwear and fashion space. With a passion for fashion, trends, design, in both apparel and footwear.

• Proven expertise leading end‑to‑end campaign execution 

• Strong cross‑functional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders.

• Financial acumen, including budget ownership, forecasting, and reporting.

• Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level

The hiring range base pay for this position is $99,200-$134,675 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager. 

• Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager. 

• Elevate Account Marketing to drive brand heat and push brand priorities across all Accounts.   
• Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key accounts  Sales Managers.
• Develop joint annual trade marketing plans aligned with commercial and brand targets.
• Execute co-op marketing initiatives across in-store, retail media, digital, CRM, social media and Event channels. 
• Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities. 
• Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.  
• Manage trade marketing activation budgets and track sell-out and ROI performance.
• Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

• Setting technical specifications for designers, layout and verification of technical specifications, development and technical specifications for the manufacture of decor and design of advertising structures.
• Order formation, work with contractors, launch into production and control of each process.
• Communicating with designers and contractors (production of advertising materials, setting tasks, checking layouts, preparing for printing, organising work with designers, creative agencies and contractors), providing feedback on completed work.
• Planning work according to the activity calendar and meeting deadlines.
• Cooperating with agencies to develop creative designs and production.
• Interacting with marketing teams (retail, trade, and e-commerce) for effective work.
• Working with samples and tests of advertising products.
• Preparing layouts for the production of souvenir products and customisation areas (technical specifications and layout preparation).
• Adapting global advertising guides for retail and trade.

• Higher education in marketing/PR.
• At least 1 year of relevant work experience (preferably in fashion retail or advertising agencies).
• Proficient user of PowerPoint and Excel, knowledge of Photoshop, knowledge of AI is desirable.
• English — Intermediate (part of the interview will be conducted in English).
• Ability to establish working processes with designers, agencies and contractors.
• Knowledge of layout principles, working with guides, creative designs and production.
• Attentiveness, honesty, sociability, punctuality and adherence to deadlines, clarity and conciseness in setting tasks, focus on results and teamwork, creative approach to work.   

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

The Hiring range base pay for this position is $47,200 - $62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• 5+ years of experience in managing Google and/or Meta Paid Media accounts. 
• Bachelor’s Degree or higher, with a specialization in Marketing, Communications, or related field a plus. 
• High comfort level with: Google Ads Editor, Microsoft Excel, Google Analytics, Merchant Center, Feed Management Platforms
• Positive attitude and desire to learn. 
• Strong communication skills, both oral and written, and comfort speaking in front of a group. 
• Ability to handle multiple projects simultaneously with excellent organizational skills and high attention to detail. 

Encouraged, but not required: 

• Marketing agency experience 
• Fashion/Lifestyle/Footwear experience. 
• Spanish or French language experience. 
• Familiarity with SA360. 
• Certifications in any of the following: Google Ads, Bing Ads, Amazon Ads, Meta Ads, Affiliate Marketing, Organic Search, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, Google Analytics 

The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.