It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “There are not many colors more iconic and symbolic than the black and yellow of Dortmund, with this year’s kit we have turned the volume up a little louder and created something unique for a BVB Home jersey. We really wanted to push the creative boundaries and inject some energy into the Home jersey, we believe the integration of the black graphic into the yellow jersey creates a slick contrast between the two colors. This new jersey will really create a vibrant yellow wall that will look incredible and fearsome at the SIGNAL IDUNA PARK.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “PUMA has been a trusted partner in bringing Borussia Dortmund’s spirit to life through design. This Home kit is another milestone in our journey together; it’s a symbol of our passion and our community. With this design, we bring the energy and emotions of SIGNAL IDUNA PARK directly onto the pitch and to our fans around the world.”

The 2025/26 Home kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Set the volume to loud with the brand-new BVB Home kit available from the 8th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

Engineered like uniform, the drop reworks streetwear staples in premium materials - from the heavyweight hoodie and tee to a cap that balances utilitarian edge with refined detail. A co-branded badge, designed for the collab, runs across the apparel.

Anchoring the collection is the PUMA x Skepta Skope Forever Low. Smooth leather, rope laces and a hiking sole. The silhouette feels like a school shoe - but reimagined with contrast tabs and a silver tongue badge. Even the Formstrip is reduced to a stitch.

First release lands at Big Smoke Festival, London, August 9–10, 2025. 

Full global launch: August 14, via PUMA.com and select retailers.

The FENTY x PUMA Collection includes:

• FENTY x PUMA AVANTI LS: The icon returns. The Avanti LS fuses sport and fashion in a pale purple colorway and a black/beige version, featuring signature football stitching details, a fold-over tongue, and soft, luxe materials. Inspired by the PUMA King boot, the Avanti is here to play.

• FENTY x PUMA CAT CLEAT L: Inspired by the PUMA Striker, the FENTY x PUMA Cat Cleat features a sleek slip-on design and football-style cleats at the sole. It’s streetwear with a stadium twist.

• FENTY x PUMA NYLON DRILL TOP: Designed with an oversized, comfy fit, the Drill Top blends football DNA with Rihanna’s bold aesthetic. Consider it your new go-to for effortless, elevated streetwear.

• FENTY x PUMA T7 SLIM TEE: The T7 Tee features a sleek, fitted silhouette with just the right amount of stretch, finished off with a ribbed collar and rhinestone PUMA Cat Logo.

• FENTY x PUMA SHORTSLEEVE JERSEY: Rihanna’s take on a short sleeve jersey that features contrast mesh side panels, tonal piping, and ribbed details. Finished in soft purple and cream tones with a metallic FENTY x PUMA woven label, it’s a pitch-perfect remix.

• FENTY x PUMA PIPING TRACK PANT: This pair serves up loose, relaxed style with an adjustable waistband, contrast side panels, and piping details.

• FENTY x PUMA TOWELING TRACK SHORT: The Track Shorts come in a rich maroon hue with a towel terry texture, an adjustable waistband, and embroidered branding at the leg. 

• FENTY x PUMA POCKET GRIP BAG: Crafted with a slim, elegant shape and contrast piping, the FENTY x PUMA Pocket Bag fits perfectly under your arm and will take you from day to night in style. This instant staple is rounded off with metal hardware, an adjustable shoulder strap, and FENTY x PUMA branding. 

• FENTY x PUMA SCARF: Chic with a side of sport. This FENTY x PUMA Scarf is crafted from silky material in a soft purple hue, finished with a double-sided chevron sublimation print. Throw it on, tie it up, style it your way.

The new FENTY x PUMA collection drops exclusively on PUMA.com and PUMA flagship stores on August 6th at 10AM worldwide.  The following day, August 7th at 10AM, it will be available at select global retailers.  

Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

PUMA has officially announced the return of its pioneering Project3 initiative for the 2025 New York City Marathon.

A fresh cohort of marathon runners will have the unique opportunity to experience life as an elite PUMA athlete, trial PUMA’s most innovative running products, gain access to PUMA coaches and athletes, with the potential to take home significant performance-based prizes on race day.

The first-of-its-kind global running program was launched earlier this year ahead of the Boston and London Marathons, coinciding with the release of the most talked about running shoe of the year, Fast-R NITRO™ Elite 3. 

Over 180 participants made it across the finish line, with a sensational 69 participants smashing their previous records by 3 minutes, and 41 of those banking a total of $132,000 in prize money. Collectively all participants shaved almost five hours off their previous personal bests, evidencing the superiority of Fast-R NITRO™ Elite 3 as the hottest race day shoe in running.

This fall, 100 new participants will be selected to gear up for the New York City Marathon like an elite PUMA athlete, with the chance to bank more performance-based prizes on race day.

Performance-based Prize Structure

• Fastest male = $3,000
• Fastest female = $3,000
• Biggest time improvement male = $3,000
• Biggest time improvement female = $3,000
• PB improvement 3min or more = $3,000

The performance-based prize structure means there is an astonishing potential individual maximum prize of $9,000.

Project3: How To Apply?

Prospective candidates must meet the minimum criteria to be considered for selection including:

• Holding a valid 2025 New York City Marathon race bib/race entry

• Existing marathon PB of 3:10 or less

To apply visit www.puma-project3.com. Applications will close Wednesday 6 August. 

This time, the world of Hot Wheels Monster Trucks roars to life through a bold, action-packed lineup of footwear, apparel, and accessories. The limited-edition range draws inspiration from Mattel’s Hot Wheels® Monster Trucks, transforming legendary rigs like Mega-Wrex and Tiger Shark into wearable statements, to coincide with Hot Wheels’ upcoming new Dinos vs. Sharks season.

Big action and big wheels are transformed into streetwear essentials like Graphic 
T-Shirts, Cargo Pants, and a Crewneck Sweater featuring electrified graphics and relaxed cuts. Each piece is finished with co-branded silicone badges and color-rich prints that channel the explosive visual language of Hot Wheels. 

On foot, PUMA and Hot Wheels® rev up the collaboration with new versions of the CA Pro and RS-X silhouettes, as well as the track-inspired Speedcat. Rich with details that reference Hot Wheels Monster Trucks, the specially designed RS-X comes with a vivid color scheme that evokes the ferocious Mega-Wrex, while the Tiger Shark-themed CA Pro is equipped with a convertible tongue that conceals a hidden PUMA x Hot Wheels® logo lockup. Tuned up for the track, the Speedcat features an asphalt-black finish with a monster truck-inspired insignia on the heel. For Hot Wheels collectors, each sneaker comes wrapped with special packaging.

The latest from PUMA x Hot Wheels® is available starting August 7, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

To celebrate the Premier League Summer Series, PUMA hosted a number of activations at the PUMA flagship store in New York City featuring appearances from Premier Legend Sergio Agüero and Track Legend Usain Bolt. The two PUMA legends battled it out on an EA FC 25 gaming challenge using the new Premier League ball, they also judged a freestyler competition featuring some of the most talented freestylers in America.

The competition began on July 23rd where 16 freestylers competed to make the grand final at the PUMA store where Sergio and Usain judged and awarded the grand prize to the best girl, boy, female and male freestyler with the opportunity to perform in front of fantastic crowd of Premier League fans at MetLife Stadium! 

Additional activations included a chance to get a picture with the Premier League trophy, a PUMA Panna Cage open to the public with professional Panna players on hand to jump in and show their skills, the PUMA x ADOBE ball customization zone where guests had the opportunity to get creative and design their own version of the PL Ball with Adobe's program - Firefly. Guests also had the chance to print their design on a T-shirt.

The final activation was the Rezzil VR PL Player program - a virtual reality experience that simulates football scenarios. In the Shot Stopper mode of Rezzil Premier League Player, users took on the role of a goalkeeper in a fast-paced VR environment. Wearing a headset and using hand controllers, players reacted to a series of incoming shots from various angles and speeds, attempting to block or catch them using quick reflexes and precise hand movements. 

The PUMA Orbita Ultimate PL match ball made its on pitch debut in the Premier League Summer Series on July 26th and will make its Premier League during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores and select retailers worldwide.

The new Third kit is designed to capture the spirit of Milan’s global reputation for fashion, design and elegance, featuring a bold all-over reworking of the iconic ACM monogram – an aesthetic nod to the fashion houses that define the city’s streets, and a tribute to AC Milan’s 1995/96 league winning season.

The new kit, coming in a bright, sunny yellow with deep green accents, is one that effortlessly blends football heritage with fashion-forward thinking the way only AC Milan can.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Milan is a vibrant city known for being home to some of the pioneers of the fashion world. With the 2025/26 Third kit, we wanted to embrace those associations, developing a strip that stands out from the crowd and taps into that unique Milanese style. The incorporation of the traditional monogram detailing combines the heritage of this historic Club with a modern stylish flair that fans and players alike are sure to resonate with.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are incredibly proud to unveil our Third kit during our Pre-Season Tour – a key milestone for the Club as we prepare for the new season, both on and off the pitch. The bold new design and colors – inspired by iconic kits from our history – are a testament to the Club’s unique ability to blend tradition and innovation, style and elegance, performance and class. We look forward to seeing the kit make its debut on the pitch later this week.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Third kit was officially unveiled today in Hong Kong during a fan event at the PUMA Store in KAI TAK SPORTS PARK MALL, part of AC Milan’s 2025 Pre-Season Tour of the Asia-Pacific region. The kit will make its on-pitch debut on the 26th July at the KAI TAK SPORTS PARK when AC Milan take on Liverpool in a pre-season friendly, part of the Hong Kong Festival of Football.

The 2025/26 AC Milan Third kit is available from 25th July on PUMA.com, AC Milan Official Stores and select retailers worldwide.

Through the conversation, Leclerc opens up about chasing a nearly impossible dream, the sacrifices behind the scenes, and the mental toughness it takes to race at the top. It’s not just about the talent, it’s about consistency, pressure, and proving yourself over and over again.

Charles Leclerc is the latest guest in a star-studded line up for the ‘Go Wild Podcast’, in which high-profile ambassadors, athletes, and influencers associated with PUMA – known as The PUMA Wild Ones due to their embodiment of the brand’s philosophy and fearless redefining of their fields – share their stories.

Key soundbites from Leclerc’s episode include:

• Leclerc on always doing his best: "I always believed that if I was doing the best I could, opportunity would arrive at one point because it was important for my motivation."
• Leclerc on finding his authentic identity through style: "I just want to be me and to be at ease with who you are as a person and the way you look and the way you dress is, for me, extremely important for just being a happy person."
• Leclerc on finding community and inspiration through sport: "I love racing in itself, but I also love being surrounded by super talented people and to always try and think how can I extract the maximum out of those people, even in difficult situations."
• Leclerc on his childhood dreams: “I had quite a simple childhood, dreaming, obviously, about Formula One, because I could see and hear the Formula One cars whenever I was at school on a Thursday. I could hear them in the background and only wanted one thing, to finish school and to finally go to the cars.”
• Leclerc on embracing doubt: “I actually had a lot of doubts climbing to the top. There were moments where I thought that maybe my dream was out of reach, that I couldn't actually make it. It's not been a smooth ride.”
• Leclerc on unleashing his authentic energy: “So [Formula One is] where you've got to prove yourself all over again and to finally win that first race. I think it kind of unlocked something in me to know that I can do it.”
• Leclerc on staying true to himself against criticism: “A lot of people said to me, I was too nice to be a winner.”
• Leclerc on the importance of recovery: “It’s not only about the physical recovery, but it's also about the mental recovery. We've got to be on it, mentally all the time. So recovery is a very important part, especially when from the first race to the last race, it's all about gym training and training in general in order to be physically at the top when the season starts.”

The podcast series, hosted by esteemed sprinter and hurdler Colin Jackson, explores themes of authenticity, courage, and self-expression within sport and lifestyle. Through these compelling stories, PUMA seeks to resonate deeply with its audience, inspiring a new generation to embrace these values. 

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, states: “With the Go Wild Podcast, we're offering audiences a closer look at PUMA’s brand essence through the stories of inspirational figures. This series champions individuals who courageously express their true selves, as perfectly illustrated by Charles Leclerc's episode. With intimate conversations, we aim to inspire boldness, authenticity, and self-expression among today's youth.”

Catch episode seven featuring Charles Leclerc on YouTube, Spotify, Amazon, and Apple Podcasts on July 24th. For more on the Go Wild global brand campaign, visit www.puma.com or join our social media journey @PUMA.

Two new colorways, bold pink and sleek black, channel Gray’s fearless style and match the Mostro’s rebellious energy step for step. 

In her latest visuals with PUMA, Rosé and the Speedcat sit in stillness, harnessing idle speed and ready to ignite. With each frame, tension builds as the Speedcat, ready to accelerate, is backdropped by the untamed power of a rumbling engine and blazing-red muscle on four wheels. Once again, Rosé emits effortless elegance while highlighting the Speedcat as a bold emblem of individuality, bridging its unique past into the present. 

The new PUMA Speedcat is available starting July 24, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.  

First introduced over 50 years ago, the original PUMA King left an indisputable mark on the world of football. By 1999, the silhouette evolved into the King Indoor, an updated version that was quickly embraced by stylish youth in the early 2000s.

For their first collaboration with PUMA, Lack of Guidance brings the King Indoor back into focus, this time in a sleek, matte-black execution from laces to outsole. Crafted in smooth leather, the shoe stays true to its original form with stitched detailing and a sculpted silhouette, while the lace cover maintains a clean, understated look.

The release also includes a co-branded King football jersey for SS25, sponsored by Systemarosa and available exclusively at Lack of Guidance.

The PUMA x Lack of Guidance King Indoor and jersey drop on July 18, available exclusively at the Lack of Guidance store and online at lackofguidance.com. Starting July 19, 2025, the King Indoor will also be available at select retailers.