For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

Named in honor of its signature upper material, and famously for its many classic and nostalgic colorways, the PUMA Suede is now treated to an elevated re-work, featuring premium materials crafted by renowned British tannery Charles F. Stead.

Rendered in a suite of colorways, this luxurious take on the PUMA Suede arrives in six different versions, including the original Black color scheme, as well as Natural, Baby Blue, Royal Blue, Pink, and Caramel.

Founded in 1825, Charles F. Stead is well-known for its top-quality suede that undergoes a careful tanning process, creating a soft, natural feel that many consider to be a hallmark of the very best suede in the world. Paying tribute to the collaboration, each pair comes with a commemorative Charles F. Stead hang tag, also crafted from suede.

The PUMA x Charles F. Stead Suede is available starting April 25, 2025, from PUMA.com, PUMA flagship stores, and stockists including Bodega, KITH, Concepts, and END Clothing.

About the PUMA Suede

Since 1968, the PUMA Suede has been on a remarkable journey, and has helped build the foundations of key cultural movements from hip-hop to skateboarding and streetwear. The story begins with PUMA's first-ever “lifestyle” shoe, the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised by Tommie Smith. In 1973, Walt Frazier added his spin on the shoe, creating the Clyde. Following Frazier’s era, it became the Suede, named for its signature material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas.

In the present day, modern tastemakers have adopted the Suede and made it their own. The iconic silhouette has lived a different life over each decade and each generation, and the last 50 years have made it clear: no two Suedes are worn the same.

Participants were given just ten minutes to plan their route to three Go Wild checkpoints located at iconic locations around the city including, The Emerald Necklace on Boylston Street, Killian Court at Massachusetts Institute of Technology (MIT) and the Charles River Esplanades.

As they ran through each checkpoint, runners picked up a marker from a member of the PUMA Elite Running Team, before making their way to their next checkpoint. After collecting all three markers they raced back to The High Point to try and claim the title of ‘Chase The High Champion’.

Jake Martinez from Boulder, Colorado, and Johanna Gretschel from Austin, Texas crossed the line as first male and female, taking home a year supply of PUMA running products including the new Fast-R NITRO™ Elite 3.

“It was an amazing night out in Boston – this is what the running community is all about. There was so much energy out there and no better way to end the night than here at PUMA,” Jake said. 

Johanna added “I have a lot of friends racing Boston Marathon on Monday and I’m just so excited to get the weekend started off on a good note, taking home the win and getting my friends ready to roll.”

PUMA also awarded the second and third place runners a pair of Fast-R NITRO™ Elite 3, plus a $500 and $200 PUMA gift card respectively.

Fast-R NITRO™ Elite 3 is available to purchase exclusively from The High Point until Sunday at 6pm and will launch globally on Friday 25th April.

The PUMA x Skepta Skope Forever Low will be available starting April 26, 2025, via PUMA.co.uk, and select retailers worldwide. 

• A biomechanics study has demonstrated that Fast-R NITRO™ Elite 3 improves running economy and could knock minutes off your personal best.

• The lightest race day shoe ever produced by PUMA; Fast-R NITRO™ Elite 3 is engineered to make you Go Wild and have the time of your life.
  
  
• Available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience – from Friday 18th April.

Debuting at the Boston Marathon, Fast-R NITRO™ Elite 3 combines state-of-the-art technology with cutting-edge design, providing runners a rate of efficiency that could potentially shave minutes off your race day records - evidenced in a research study conducted by the University of Massachusetts, Amherst.

The study, led by industry specialist Wouter Hoogkamer, concluded that Fast-R NITRO™ Elite 3 provides 3.15% improved running economy*, which for a 3-hour marathon runner translates to an unprecedented potential marathon time saving of more than 4 minutes and 30 seconds.

Commenting on the findings, Assistant Professor at the University of Massachusetts Amherst Wouter Hoogkamer, who specializes in the biomechanics and energetics of running said: "The most striking result from this study was the consistency of the running economy improvements. For every single participant the numbers showed that running was easiest - requiring the least amount of metabolic energy - in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times."

Engineered with elite runners and tested on real athletes, Fast-R NITRO™ Elite 3 weighs an astonishing 95 grams less than its predecessor. The decoupled midsole has received a fierce upgrade, with a new NITROFOAM™ ELITE compound providing next level cushion and responsiveness.

The restructured PWRPLATE offers unrivalled propulsion and elite efficiency, whilst retaining the silhouettes iconic extension through the forefoot and out past the toe – a unique design and performance benefit that was first introduced in the Fast-R NITRO™ Elite 2.

A breathable upper is comprised of premium, lightweight ULTRAWEAVE that ensures comfort and support throughout race day, whilst PUMA’s industry leading PUMAGRIP outsole offers multi-surface traction to ensure you make it from start to finish with a new PB front of mind.

Romain Girard, VP of Innovation at PUMA said: "We redefined the creation process to be completely digital. Optimizing this approach has resulted in science and data that proves PUMA is not just competing in the running category, we’re leading it. This is a truly generational shoe that sets a new standard for the entire category.”

Ahead of his appearance at the Boston Marathon, Canadian Olympian Rory Linkletter said: “Make no mistake, Fast-R NITRO™ Elite 3 is the most radical ride I’ve ever experienced, and I have the Strava receipts to prove it. It’s certainly the fastest shoe I’ve ever laced up.”

Designed with PB Chasers in mind, Fast-R NITRO™ Elite 3 will not only be worn by PUMA’s elite runners competing at the Boston and London Marathons, it will also be on the feet of 200 PUMA Project3 participants striving to break their personal bests, and the chance to win $3,000.

Rena Elmer, 41 from Texas who is aiming to break 2:30 at the Boston Marathon said: “It’s great! I felt so fast and fluid. Definitely my favorite racing shoe and confident I will get a new PR in them.”

Fast-R NITRO™ Elite 3 will be available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience located at 745 Boylston Street – from Friday 18 April.

A limited global drop will go live on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia from Friday 25 April.

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As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so-call 5am run club comes with a list of benefits that effect everything from your performance to your mental health. As more individuals embrace outdoor activity and chase the runner's high, the global giveaway inspires everyone to unleash their true selves and Go Wild.

All runners need to do to win, is to be one of the first ones to run to one of the ‘high drop’ locations announced on PUMA’s participating local Instagram channels at 5am on the specified date. Between April and May, the first runners to reach their local ‘high drop’ location will receive a free pair of Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes as a reward for their commitment to early morning running.

Erin Longin, VP Run/Train at PUMA says, "We’re so excited to provide an opportunity for runners worldwide to Go Wild with 5AM High Drops. At PUMA, we want to champion those with a passion for running, especially as more people start to train and enjoy the outdoors this spring," says Longin. "The global giveaway is built with our philosophy at heart, which emphasises sport as a space for self-expression and enjoyment. The 5AM High Drops encourages everyone to embrace their unique dedication to the runner's high with confidence, particularly during this peak running period."

5AM High Drops follows the latest brand campaign video from PUMA that found that inappropriate weather ranked as the highest barrier to running in the USA (42%), indicating that now is the most ideal time of year for PUMA to empower runners worldwide. This activation celebrates runners re-arranging their lives to chase the runner’s high, highlighting an uptake in the sport and an area for PUMA to champion those dedicated individuals that chase the runner’s high before the sun rise.

PUMA’s 5AM High Drops comes as part of PUMA’s latest global brand campaign, “Go Wild”. For more information on Go Wild, see here.

The PUMA Mostro OG is available now at PUMA.com, PUMA flagship stores, and select PUMA stockists. 

 The PUMA King Indoor “Royalty” pack launched on April 1, 2025, and is now available at select retailers worldwide. 

When every game feels like a final, these boots are your license to thrill, whether that means sending defenders to the shops or scoring screamers under the lights. Playing it safe? Overrated. End-of-season glory? Yours for the taking. Featuring fresh new takes on the FUTURE, ULTRA and KING silos, all playstyles are covered, ensuring every baller can channel their inner audacity. The final games of the season are all about taking chances, risking everything and regretting nothing, with seasons defined by the small moments it’s time to show the world what you’ve got.

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The color of the Audacity edition does its name justice, with a vibrant yellow base complete with pink, white and black detailing on the upper – guaranteeing players stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, wrapping the foot like a second skin, offering a snug, cushioned fit without limiting explosivity. A textured high-density mesh layer with GripControl Pro adds grip and control, whilst the all-new FLEXIGILITY outsole for 360-degree agility ensures movement between the lines and creating without constraints.

The ULTRA 5 features dark grey base color with touches of yellow and pink that feels like a finely tuned machine, giving you a boot made for speed based on engineering insights from PUMA Motorsport. The ULTRA 5 is available in two versions. The ULTIMATE edition features a brand new SPEEDSYSTEM outsole, and the ULTRA 5 CARBON features a special Carbon version of the outsole. Both versions of the ULTRA 5 give you an explosive base to be rapid off the mark and dangerous on the pitch as the FastTrax stud design provides multidirectional traction.

The new KING Audacity edition looks like the boss. A boot worn by Kings, the new edition features a classy silver base with pops of black and pink. It’s clear that there’s a new wearer of the crown when you take to the pitch in the KING. The non-animal-based K-BETTER™ upper material offers a new and improved take on the signature KING touch, comfort, and durability, whilst the GRIPCONTROL 3D structure on the medial side enhances ball control.

All three silos feature both a unisex fit and women’s fit. The women’s fit features a slimmer fit tailored to the anatomy of a woman’s foot and is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch. 

The Audacity pack is available on pre-sale from April 3rd in PUMA stores, at PUMA.com, and at specialist retailers with global release from April 10th.

The PUMA Mostro “Metallic” is available from April 1, 2025, from PUMA.com and selected retailers.