Hello Kitty is joined by her friends Kuromi and My Melody in a capsule that celebrates her love of decorating everything in sight, from her diary to her phone to her entire bedroom, with stickers. Built around this playful motif, the collection is brought to life through all-over patterns, glitter accents, and sticker-inspired graphics across a full range of apparel and footwear.

For apparel, pastel tones unite the collection, with PUMA x Hello Kitty and Friends graphics and sticker album-inspired patterns that jump off of each design. The Slim Tee comes with a specially created graphic on the chest, going along with the collection’s Pleated Skirt. A Bomber Jacket adds a preppy touch to the playful collaboration, while the Relaxed Crewneck is splashed with a bold print from neck to waist.

The attention to detail and stick-inspired motif carry over into the footwear, which comprises the Palermo, Easy Rider, and Suede XL. The Palermo is topped with a bow-accented Formstrip and a My Melody heel graphic, while the Easy Rider is adorned with an all-over pattern and a Kuromi cameo. Lastly, the Suede XL is fitted with a custom lace shroud that nods to Hello Kitty and her kawaii crew. Completing the collection’s theme, each pair comes with a limited sticker sheet featuring Hello Kitty and all her pals inside the special-edition packaging.

The latest from PUMA x Hello Kitty is available starting October 2, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

At its core is the PUMA H-Street, a retro running silhouette originally derived from the early 2000s PUMA Harambee spike. Guizio’s take strips it back with an understated palette and a tactile mix of airy mesh and fuzzy suede in light beige. Two additional lace sets in brown and neon green invite wearers to accessorize the sneakers and customize their look, while a discreet Guizio tag marks the collaboration.

The apparel side revisits PUMA’s iconic T7 tracksuit with a modern twist. In Navy Blue, the leaping cat is imagined as a bold side-stripe accent, while the Black and Bronze versions lean into tonal detailing. Completing the lineup, an active top and skirt bring Guizio’s feminine edge to the sporty foundation.

The campaign visuals channel the rawness, intimacy, and stripped-back simplicity of ’90s fashion ads, capturing the PUMA x Guizio collection in moments of connection, ease, and understated sensuality.

PUMA x Guizio launches on September 20, 2025, from PUMA.com, PUMA flagship stores, and via partner. 

Infused with playful energy and offbeat graphics, the new capsule builds on the duo’s debut drop, blending skate style with PUMA’s iconic sport codes. Serving up an assortment of oversized essentials, cut and sew goods, and footwear, the collection is locked down with loud, custom graphics created specially by PUMA and the crew at RIPNDIP.

Building on the first drop, Nermal and PUMA’s leaping cat silhouette are behind some of the collection’s key graphics, including skate staples like the graphic t-shirt, as well as the graphic hoodie, matching oversized wide sweatpants, and dad cap. A trippy, kaleidoscopic graphic also appears across the knitted vest and reversible skull beanie in a vivid green and black color scheme.

The collaboration’s footwear highlights start with the Suede XL, an extra-padded version of the 1968 PUMA icon. RIPNDIP’s version features trippy Nermal visuals etched across the upper, plus a stash pocket tucked inside the tongue, rendered in a muted tape colorway. PUMA’s Inhale and Inverse complete the collection’s footwear range. While the Inhale takes on a black color scheme with a subtle gradient towards the toe, the electrified Inverse is treated with green tones overlaid with molten silver. Hiding in the design of each shoe, Lord Nermal makes another surprise appearance, as he’s known to do.

The latest from PUMA x RIPNDIP launches September 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

This sleek evolution trades the signature strap closure for a sleek, ankle-high sock profile, while preserving iconic Mostro details with its recognizable spiked rubber sole. The outsole’s aggressive tread pattern features distinctive visual texture, staying true to the original Mostro’s sport-inspired DNA. Available in black and khaki, each pair features a breathable textile upper and a functional rear pull tab for easy on-and-off wear.  

This time, the world of Hot Wheels Monster Trucks roars to life through a bold, action-packed lineup of footwear, apparel, and accessories. The limited-edition range draws inspiration from Mattel’s Hot Wheels® Monster Trucks, transforming legendary rigs like Mega-Wrex and Tiger Shark into wearable statements, to coincide with Hot Wheels’ upcoming new Dinos vs. Sharks season.

Big action and big wheels are transformed into streetwear essentials like Graphic 
T-Shirts, Cargo Pants, and a Crewneck Sweater featuring electrified graphics and relaxed cuts. Each piece is finished with co-branded silicone badges and color-rich prints that channel the explosive visual language of Hot Wheels. 

On foot, PUMA and Hot Wheels® rev up the collaboration with new versions of the CA Pro and RS-X silhouettes, as well as the track-inspired Speedcat. Rich with details that reference Hot Wheels Monster Trucks, the specially designed RS-X comes with a vivid color scheme that evokes the ferocious Mega-Wrex, while the Tiger Shark-themed CA Pro is equipped with a convertible tongue that conceals a hidden PUMA x Hot Wheels® logo lockup. Tuned up for the track, the Speedcat features an asphalt-black finish with a monster truck-inspired insignia on the heel. For Hot Wheels collectors, each sneaker comes wrapped with special packaging.

The latest from PUMA x Hot Wheels® is available starting August 7, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The latest campaign captures the Inhale’s unique energy through an intimate, crew-driven lens. Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity. From daylight fit checks to midnight moves, the Inhale is here to shake things up.

Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.

The new PUMA Inhale launches on August 7, 2025, from PUMA.com. PUMA flagship stores, and selected PUMA stockists.

The FENTY x PUMA Collection includes:

• FENTY x PUMA AVANTI LS: The icon returns. The Avanti LS fuses sport and fashion in a pale purple colorway and a black/beige version, featuring signature football stitching details, a fold-over tongue, and soft, luxe materials. Inspired by the PUMA King boot, the Avanti is here to play.

• FENTY x PUMA CAT CLEAT L: Inspired by the PUMA Striker, the FENTY x PUMA Cat Cleat features a sleek slip-on design and football-style cleats at the sole. It’s streetwear with a stadium twist.

• FENTY x PUMA NYLON DRILL TOP: Designed with an oversized, comfy fit, the Drill Top blends football DNA with Rihanna’s bold aesthetic. Consider it your new go-to for effortless, elevated streetwear.

• FENTY x PUMA T7 SLIM TEE: The T7 Tee features a sleek, fitted silhouette with just the right amount of stretch, finished off with a ribbed collar and rhinestone PUMA Cat Logo.

• FENTY x PUMA SHORTSLEEVE JERSEY: Rihanna’s take on a short sleeve jersey that features contrast mesh side panels, tonal piping, and ribbed details. Finished in soft purple and cream tones with a metallic FENTY x PUMA woven label, it’s a pitch-perfect remix.

• FENTY x PUMA PIPING TRACK PANT: This pair serves up loose, relaxed style with an adjustable waistband, contrast side panels, and piping details.

• FENTY x PUMA TOWELING TRACK SHORT: The Track Shorts come in a rich maroon hue with a towel terry texture, an adjustable waistband, and embroidered branding at the leg. 

• FENTY x PUMA POCKET GRIP BAG: Crafted with a slim, elegant shape and contrast piping, the FENTY x PUMA Pocket Bag fits perfectly under your arm and will take you from day to night in style. This instant staple is rounded off with metal hardware, an adjustable shoulder strap, and FENTY x PUMA branding. 

• FENTY x PUMA SCARF: Chic with a side of sport. This FENTY x PUMA Scarf is crafted from silky material in a soft purple hue, finished with a double-sided chevron sublimation print. Throw it on, tie it up, style it your way.

The new FENTY x PUMA collection drops exclusively on PUMA.com and PUMA flagship stores on August 6th at 10AM worldwide.  The following day, August 7th at 10AM, it will be available at select global retailers.  

Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Engineered like uniform, the drop reworks streetwear staples in premium materials - from the heavyweight hoodie and tee to a cap that balances utilitarian edge with refined detail. A co-branded badge, designed for the collab, runs across the apparel.

Anchoring the collection is the PUMA x Skepta Skope Forever Low. Smooth leather, rope laces and a hiking sole. The silhouette feels like a school shoe - but reimagined with contrast tabs and a silver tongue badge. Even the Formstrip is reduced to a stitch.

First release lands at Big Smoke Festival, London, August 9–10, 2025. 

Full global launch: August 14, via PUMA.com and select retailers.

It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “There are not many colors more iconic and symbolic than the black and yellow of Dortmund, with this year’s kit we have turned the volume up a little louder and created something unique for a BVB Home jersey. We really wanted to push the creative boundaries and inject some energy into the Home jersey, we believe the integration of the black graphic into the yellow jersey creates a slick contrast between the two colors. This new jersey will really create a vibrant yellow wall that will look incredible and fearsome at the SIGNAL IDUNA PARK.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “PUMA has been a trusted partner in bringing Borussia Dortmund’s spirit to life through design. This Home kit is another milestone in our journey together; it’s a symbol of our passion and our community. With this design, we bring the energy and emotions of SIGNAL IDUNA PARK directly onto the pitch and to our fans around the world.”

The 2025/26 Home kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Set the volume to loud with the brand-new BVB Home kit available from the 8th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

The new PUMA Speedcat is available starting August 14, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

This kit is for the City that plays in the rain. Manchester City is a symbol of the people, the culture, and the spirit of Manchester. The new Third kit is designed for those who carry City in their hearts, rain or shine. Grey skies may often be seen overhead in Manchester, but this City brings electrifying football to the pitch whatever the weather.

A detailed all-over raindrop graphic covers the jersey and shorts, contrasted with vibrant neon green accents across the neck, shoulders and side panels, symbolising the stand-out quality of Manchester City. A green-to-blue gradient runs down the centralised PUMA cat and Club crest and into the socks to create a cohesive full-kit look, resembling the iridescent nature of water. Completing the design, the Club crest features a transparent finish that mimics water droplets on a window, a subtle nod to our home. The kit carries a message from Manchester: even when it rains, we shine.

Serena Gosling, Director of Retail & Licensing, Manchester City, said: "Today is an exciting day, with the launch of this year’s Third kit, just ahead of the 2025/26 Premier League season, and the Women’s Super League starting next month. As part of our creative process, PUMA and the Club explore different design directions for each kit, taking inspiration from the city of Manchester, the Club’s history and other cultural influences. We are looking forward to seeing the players wearing the kits on the pitch this season."

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “The people of Manchester have a deep-rooted love for football, as both a sense of pride and community belonging. This kit brings those two traits together, to create a truly unique kit that does things a little different. We decided to design a kit that not only embraces the rainy Manchester weather but also the fact the fans stick by the team ‘Rain or Shine’.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Manchester City Third kit is available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 14th August.