The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence. 

Marco Mueller, PUMA’s Senior Director of Product Line Performance Apparel, said: “Borussia Dortmund is one of Germany’s most successful teams and were the first German team to become European Cup Champions. For the BVB Cup kit this season we wanted to honor this incredible achievement by bringing back a retro crest and integrating a unique tonal all over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all yellow look with classic black details on the round neck collar and arms.” 

Available in both Authentic and Replica versions, the Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The BVB Cup kit is available from the 27th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

Turning up the heat ahead of Notting Hill Carnival on Thursday 21st and Friday 22nd of August, PUMA transformed White City Warehouse into PUMA Yard, a vibrant cultural clubhouse bringing the heartbeat of Caribbean heritage and community together with London’s most inspiring creatives. British-Caribbean designer Sharkkana, renowned for her cult Carnival tees and bold streetwear, hosted a pop-up showcasing her sought-after limited-edition designs. Sharkkana was joined by Latya, one of the UK’s most exciting sneaker customization artists, who lead workshops to transform Sharkkini tees and H-Street sneakers into one-of-a-kind Carnival looks. The soundtrack to PUMA Yard was brought to life by a high-energy line-up of the city’s most rated DJs including Izzy Bossy and Damn Shaq, culminating in a live performance from WSTRN on Friday evening. 

For the first time ever, PUMA and Usain Bolt joined forces with two of Carnival’s most legendary sound systems, King Tubby and Rampage, cornerstones of Notting Hill Carnival, respected for their commitment to preserving and evolving UK sound system culture. On Sunday 24th August the action kicked off at King Tubby’s stage, where PUMA curated a powerhouse line-up of reggae and dub legends, including Big Zeeks, Stylo G, Lisa Mafia and Romeo. The all-day celebrations continued Monday 25th August at the iconic Rampage stage, with a genre-spanning mix of established names set to keep the streets moving all day long. 

“Carnival has always been about more than music — it’s about pride, community, and celebrating where we come from. As someone who represents Jamaica, the fastest country in the world, I’m proud to team up with PUMA to bring that energy live to Notting Hill. Music has always been a big part of my life, and I wanted to share that joy with the people — from the Yard to the sound systems, we’re showing up for the culture and making sure the vibes are unforgettable,” said Usain Bolt.

For years, PUMA has been a proud presence at Europe’s largest street festival, celebrating Caribbean culture and championing the diverse communities that have brought Notting Hill Carnival to life over the past 60 years. For 2025, PUMA continues this commitment through a partnership with Jamaican Basic Schools Foundation UK, an organisation founded in 1994 dedicated to educational and developmental programs for children. This year, PUMA will cover all event costs for the foundation’s annual South London Fun Day and 10K run, with top finishers rewarded with the exclusive PUMA H-Street sneakers, a celebration of community, culture, and sport coming full circle.

“At PUMA, we believe in the power of culture to bring people together — and Notting Hill Carnival is one of the most vibrant expressions of that. It’s a moment where we don’t just show up, we connect: with the community, with creatives, and with the legacy that inspires us. This year, we’re proud to deepen that connection by supporting the Jamaican Basic Schools Foundation, ensuring our presence goes beyond celebration and into meaningful impact. It’s about giving back to the communities that shape us, and building something lasting together,” said Christina Mirabelli, Director of Sportstyle Marketing for PUMA.

PUMA created an unforgettable celebration of Caribbean culture and community, channeling the vibrant energy and spirit of Notting Hill Carnival to mark the launch of the PUMA H-Street, inspired by Jamaica. The limited-edition sneaker will be available to buy from the 25th August 2025 at PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The momentous, monochromatic drop looks at the world through Rosé-colored lenses, blooming with personal references, culminating in a collection that is a creative embrace of Rosé’s personal taste and aesthetics. Oversized basics are paired with distinctly feminine designs and tailored elements that pull from PUMA’s history of sportswear designs, alongside a special “ROSIE” graphic wordmark, and two fresh takes on the PUMA Speedcat.

The campaign's ethereal visuals introduce the collection, bringing it into focus with dreamlike softness. Set against green pastoral backdrops, the images capture a nostalgic, unfiltered mood that mirrors Rosé’s poetic intent: quiet rebellion, honest expression, and everyday confidence. 

"This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé. 

Following her Speedcat-powered roadtrip adventure, Rosé now presents her very own iterations of the racing-inspired silhouette. The Speedcat Ballet features pointe-inspired laces, while the Speedcat OG Premium comes with statement lacing details enveloping the upper. 

For apparel, the collaboration’s design ethos channels Rosé’s vision into an expression of sporty, streetwear-coded designs. Reinterpreting PUMA’s iconic track suits, the collection’s Oversized Track Jacket and Relaxed Track Pants bring a modern approach to legacy styles. Relaxed and roomy sportswear-inspired fits continue with the Half-Zip Jacket and Full-Zip Hoodie, in addition to the Mesh Top with a bold “ROSIE” graphic on the rear. A clever wink in the collection, the X-Small Duffle and Micro Grip serve as playful visual punctuation throughout the range, offering compact forms that add personality and proportion.

PUMA x ROSÉ collection is available starting August 28, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Continuing to draw inspiration from the beautiful game, PUMA and KidSuper’s latest drop is immersed in the original artwork of Dillane. PUMA’s iconic T7 tracksuit and the pitch-inspired V-S1 sneaker take center stage in a campaign titled “The Gaffers,” which pays homage to those larger-than-life personas who dominate the touchlines: football coaches.

In “The Gaffers,” two coach archetypes go head-to-head, as brash and loud clashes with suave and stylish, in a battle of clipboard against cologne. In this epic sporting saga, the story-driven campaign features an ensemble cast of models, with Dillane himself making a not-so-surprise appearance as well. The campaign also shows a glimpse of the new KidSuper FC pitch, a rooftop street-football oasis in the heart of Brooklyn.

Dillane’s expressive visuals and distinct use of color come to life in sportswear silhouettes and vintage football-inspired designs. The color-blocked windbreaker and patterned T7 tracksuit are joined by a sideline staple, the long hooded down coat, adorned with playful doodles and KidSuper FC branding. Women’s offerings include leggings and a long-sleeve shirt, with headwear and accessories like the Grip Bag, beanie, and cap carrying the same visual DNA. 

KidSuper and PUMA also bring in two new footwear silhouettes. From the 1970s, the low-profile PUMA Brasil adds a touch of football heritage to the collection, offered in two gum-soled colorways with distressed, faded uppers. The more modern V-S1 takes inspiration from two 2000s-era performance designs, updated for 2025 with asymmetrical lacing and bold accents. For the collaboration, KidSuper gives the silhouette a grassy pitch-like upper.

The latest from PUMA and KidSuper is available starting September 1st, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Named for its signature upper and celebrated for its nostalgic colorways, the PUMA Suede is now reimagined with a premium execution in collaboration with the maker of renowned English suede leathers.

For this second drop, the Suede is pared back into one of its purest and most pristine expressions, featuring original detailing and rendered in three elegant and vibrant colorways: “Honey Butter,” “Persian Blue,” and “Orange Glo.” The latter edition evokes 

a famous Knicks-orange colorway created specially by PUMA for the Suede’s one-time namesake, the ever-stylish Walt “Clyde” Frazier Jr.

Since 1825, Charles F. Stead has crafted premium suedes known for their soft, natural feel. A meticulous tanning process sets their materials apart as some of the finest in the world. Commemorating the handshake between the two brands, each pair comes with a special Charles F. Stead hang tag, crafted from the same material as the upper.

The PUMA x Charles F. Stead Suede is available starting September 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The 10.5m tall inflatable ball illuminated London’s famous riverbank with thousands of onlookers watching on in awe as Morgan Rogers helped strike the ball through Tower Bridge to score the ‘first goal of the season’.

The eye-catching stunt follows the recent partnership announcement between PUMA and the Premier League as official match ball provider – with plenty more huge goals set to stun fans across the country in the months, and seasons, to come.

Proving that when you have a ball, anything can be a goal and the goalposts can be anything, Morgan Rogers added: “It was great to be involved in something of this magnitude! It was definitely one of the more open goals I’ve scored in my career and hopefully the first of many this season.”

The PUMA Orbita Ultimate PL match ball is comprised of twelve evenly sized panels to ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. The ball will make its on-pitch debut during the first match round of the Premier League from the 15th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores, PL Shop and select retailers worldwide.

This kit is for the City that plays in the rain. Manchester City is a symbol of the people, the culture, and the spirit of Manchester. The new Third kit is designed for those who carry City in their hearts, rain or shine. Grey skies may often be seen overhead in Manchester, but this City brings electrifying football to the pitch whatever the weather.

A detailed all-over raindrop graphic covers the jersey and shorts, contrasted with vibrant neon green accents across the neck, shoulders and side panels, symbolising the stand-out quality of Manchester City. A green-to-blue gradient runs down the centralised PUMA cat and Club crest and into the socks to create a cohesive full-kit look, resembling the iridescent nature of water. Completing the design, the Club crest features a transparent finish that mimics water droplets on a window, a subtle nod to our home. The kit carries a message from Manchester: even when it rains, we shine.

Serena Gosling, Director of Retail & Licensing, Manchester City, said: "Today is an exciting day, with the launch of this year’s Third kit, just ahead of the 2025/26 Premier League season, and the Women’s Super League starting next month. As part of our creative process, PUMA and the Club explore different design directions for each kit, taking inspiration from the city of Manchester, the Club’s history and other cultural influences. We are looking forward to seeing the players wearing the kits on the pitch this season."

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “The people of Manchester have a deep-rooted love for football, as both a sense of pride and community belonging. This kit brings those two traits together, to create a truly unique kit that does things a little different. We decided to design a kit that not only embraces the rainy Manchester weather but also the fact the fans stick by the team ‘Rain or Shine’.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Manchester City Third kit is available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 14th August.

The new PUMA Speedcat is available starting August 14, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “There are not many colors more iconic and symbolic than the black and yellow of Dortmund, with this year’s kit we have turned the volume up a little louder and created something unique for a BVB Home jersey. We really wanted to push the creative boundaries and inject some energy into the Home jersey, we believe the integration of the black graphic into the yellow jersey creates a slick contrast between the two colors. This new jersey will really create a vibrant yellow wall that will look incredible and fearsome at the SIGNAL IDUNA PARK.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “PUMA has been a trusted partner in bringing Borussia Dortmund’s spirit to life through design. This Home kit is another milestone in our journey together; it’s a symbol of our passion and our community. With this design, we bring the energy and emotions of SIGNAL IDUNA PARK directly onto the pitch and to our fans around the world.”

The 2025/26 Home kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Set the volume to loud with the brand-new BVB Home kit available from the 8th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

Engineered like uniform, the drop reworks streetwear staples in premium materials - from the heavyweight hoodie and tee to a cap that balances utilitarian edge with refined detail. A co-branded badge, designed for the collab, runs across the apparel.

Anchoring the collection is the PUMA x Skepta Skope Forever Low. Smooth leather, rope laces and a hiking sole. The silhouette feels like a school shoe - but reimagined with contrast tabs and a silver tongue badge. Even the Formstrip is reduced to a stitch.

First release lands at Big Smoke Festival, London, August 9–10, 2025. 

Full global launch: August 14, via PUMA.com and select retailers.

The FENTY x PUMA Collection includes:

• FENTY x PUMA AVANTI LS: The icon returns. The Avanti LS fuses sport and fashion in a pale purple colorway and a black/beige version, featuring signature football stitching details, a fold-over tongue, and soft, luxe materials. Inspired by the PUMA King boot, the Avanti is here to play.

• FENTY x PUMA CAT CLEAT L: Inspired by the PUMA Striker, the FENTY x PUMA Cat Cleat features a sleek slip-on design and football-style cleats at the sole. It’s streetwear with a stadium twist.

• FENTY x PUMA NYLON DRILL TOP: Designed with an oversized, comfy fit, the Drill Top blends football DNA with Rihanna’s bold aesthetic. Consider it your new go-to for effortless, elevated streetwear.

• FENTY x PUMA T7 SLIM TEE: The T7 Tee features a sleek, fitted silhouette with just the right amount of stretch, finished off with a ribbed collar and rhinestone PUMA Cat Logo.

• FENTY x PUMA SHORTSLEEVE JERSEY: Rihanna’s take on a short sleeve jersey that features contrast mesh side panels, tonal piping, and ribbed details. Finished in soft purple and cream tones with a metallic FENTY x PUMA woven label, it’s a pitch-perfect remix.

• FENTY x PUMA PIPING TRACK PANT: This pair serves up loose, relaxed style with an adjustable waistband, contrast side panels, and piping details.

• FENTY x PUMA TOWELING TRACK SHORT: The Track Shorts come in a rich maroon hue with a towel terry texture, an adjustable waistband, and embroidered branding at the leg. 

• FENTY x PUMA POCKET GRIP BAG: Crafted with a slim, elegant shape and contrast piping, the FENTY x PUMA Pocket Bag fits perfectly under your arm and will take you from day to night in style. This instant staple is rounded off with metal hardware, an adjustable shoulder strap, and FENTY x PUMA branding. 

• FENTY x PUMA SCARF: Chic with a side of sport. This FENTY x PUMA Scarf is crafted from silky material in a soft purple hue, finished with a double-sided chevron sublimation print. Throw it on, tie it up, style it your way.

The new FENTY x PUMA collection drops exclusively on PUMA.com and PUMA flagship stores on August 6th at 10AM worldwide.  The following day, August 7th at 10AM, it will be available at select global retailers.  

Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.