H-STREET
Herzogenaurach, June 24, 2025
PUMA CHANNELS ARCHIVAL ENERGY INTO THE NEW, LOW-PROFILE H-STREET SNEAKER

PUMA unveils the H-Street, a bold reimagining of its early 2000s track-and-field heritage, refreshed for 2025.  

Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed, and named after the Swahili word meaning “pull together” as an evocation of team spirit. 

Steeped in PUMA’s heritage of athletics and innovation, the low-profile H-Street silhouette features a lightweight mesh upper, with nostalgic details including the T-shaped toebox, race-ready shape, and track-inspired outsole tread. Striking silver panels lock down the sneaker’s vintage look and feel, while PUMA’s iconic wordmark and leaping cat logo are stamped boldly on the tongue.  

“The running-inspired roots of the PUMA H-Street feel perfectly in sync with the style landscape of today, as we continue to extend our footprint in the low-profile space. It’s another icon from our archive that showcases PUMA’s rich heritage, evolved for 2025 with a fresh lifestyle perspective,” says Christina Mirabelli, PUMA’s Director of Sportstyle Marketing. 

First introduced in 2003, and now reworked for 2025, the H-Street transcends performance and steps into the lifestyle space. The launch of the H-Street is centered around three forthcoming colorways, “Black,” “Fizzy Green,” and “Frosted Ivory.”

The PUMA H-Street is available starting June 28, 2025, from PUMA.com, PUMA flagship stores, and selected stockists. 

PARIS FASHION WEEK SS26 - SALEHE BEMBURY
Paris, June 19, 2025
PUMA AND SALEHE BEMBURY’S PARIS FASHION WEEK BRAND EXPERIENCE UNVEILS BIOMETRIC BEAUTY

Following the Mostro House takeover at Paris Fashion Week in January, PUMA returns to the French capital, this time unveiling a visionary collaboration with designer and new PUMA partner Salehe Bembury. The unique experience invites guests into a world of biomorphic beauty and engineered imagination, highlighted by the new Velum, Bembury’s first lifestyle silhouette with PUMA, featuring NITROFOAM™.

Throughout the experience, installations and product displays untangle Velum’s evolution from concept to sneaker. The space opens with an invite-only gathering, followed by a public pop-up at 12:00 on June 25, where 100 pre-release pairs of the Velum will be available exclusively. Bembury himself will be on hand to greet guests and sign the first pairs of his new collaboration. The space then opens to the public across three days.  

Inside, guests are invited to step directly into the mind of Bembury, a universe where nature and machine are in dialogue. At the center is a futuristic lab, a space where the Velum is displayed as an artefact under observation. Mixing Bembury’s signature design language and love for organic shapes with PUMA technology, the Velum spills beyond the shoe and takes over the entire environment: organic textures emerge from the walls, ripple beneath the floors, and extend overhead. 

To round out the experience, PUMA brings elements of the H-Street installation, first introduced during the recent launch in Seoul, to Paris. Visitors will have an exclusive chance to preview the new low-profile silhouette up close, ahead of its official launch later in June. 

PUMA X SALEHE BEMBURY 

18 Rue Saint Gilles 
75003, Paris 

June 25:  

12:00 PM PUMA x SALEHE BEMBURY POP-UP  

3:00 - 7:00 PM  PUMA HOUSE, open to public 

June 26:  

11:00 - 7:00 PM PUMA HOUSE, open to public 

June 27 

11:00 - 7:00 PM  PUMA HOUSE, open to public 

 HYROX WORLD CHAMPIONSHIPS
Chicago, USA - 13 June 2025
PUMA BLOWS AWAY COMPETITION IN THE WINDY CITY AT 2025 HYROX WORLD CHAMPIONSHIPS

Today’s HYROX World Championships in Chicago saw PUMA blow away the competition, with PUMA athletes Linda Meier and Tim Wenisch storming to victory in the HYROX Elite 15 Women’s and Men’s races.

  • PUMA athletes Linda Meier and Tim Wenish produce career best performances to win 2025 HYROX Elite 15 Women’s and Men’s World Championships

  • Both sported the new PUMA Deviate NITRO™ Elite 3 PUMA x HYROX edition

  • PUMA x HYROX AH25 collection available to purchase globally from 19 June 2025

Producing a career best time of 58 minutes 59 seconds on fitness racing’s biggest stage, Germany’s Meier upset the odds, breaking the 1-hour barrier for the first time in her Elite 15 career.

Following Meier’s spectacular underdog victory, fellow German Tim Wenisch also produced a personal best time of 53 minutes 53 seconds to claim victory in a thrilling Elite 15 Men’s race. Wenisch held off a final round surge from fellow PUMA athlete Hunter McIntyre to win by a narrow margin of just 5 seconds and claim his first ever world title. 

With the top two athletes in both the Women’s and Men’s Elite 15 races wearing PUMA’s Deviate NITRO™ Elite 3, today’s World Championship results solidified PUMA’s position as the leading sports brand in HYROX.

The full PUMA x HYROX AW25 collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

For more information visit www.puma.com and follow @PUMATraining. 

PUMA ATHLETES READY TO GO WILD  AT THE HYROX WC
Herzogenaurach, June 10th, 2025
THE ROAD TO CHICAGO: PUMA ATHLETES READY TO GO WILD AT THE HYROX WORLD CHAMPIONSHIPS

Global sports company PUMA celebrates its partnership with HYROX, the World Series of Fitness Racing, as its athletes gear up for the HYROX World Championships 2025 in Chicago. This marks a historic milestone in the fitness racing community, with PUMA continuing to innovate and support athletes of all levels globally.

PUMA has been partnering with HYROX since its start in Hamburg in 2018, expanding alongside the series to its largest event ever in Berlin last month, which included more than 18,000 participants. This partnership has evolved into a worldwide collaboration, solidified last year with PUMA becoming the official Global apparel and footwear partner for all HYROX events.

PUMA’s Vice President of Brand and Marketing, Richard Teyssier, highlighted the growing impact of fitness racing, “HYROX has transformed fitness into a new dimension, and we are thrilled to be part of this journey and support HYROX’s development strategy. This partnership has reenforced PUMA’s commitment to fitness racing and provides a big platform to increase our brand awareness within the HYROX community and beyond.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

In Chicago, over 20 PUMA Athletes from all over the world will compete for glory, including 5 Elite athletes: World Record holder Hunter McIntyre, Jake Dearden, Lucy Procter, Linda Meier, and Tim Wenisch. But this year, the HYROX World Championships in Chicago isn’t just about who finishes first - it’s also about unleashing greatness by embracing your wildest self. For the first time ever, PUMA is awarding the ‘World’s Fastest Patch’ to prove it. This extremely limited PUMA patch will be given to HYROX racers with the fastest overall run time HYROX Pro Women and HYROX Pro Men per age group, Elite 15, and adaptive categories. Winners will also receive a pair of Deviate Elite 3

PUMA is also launching its second collection of PUMA x HYROX co-branded apparel and footwear. Built with HYROX athletes in mind, it features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild. PUMA x HYROX collection launches exclusively at HYROX World Championships Chicago 2025 and globally on 19 June 2025.

Showing just how committed PUMA is to the sport and its community, PUMA employees who qualified for the World Championships will also be hitting the competition floor in Chicago — living the HYROX experience themselves.

Following the launch the ‘Go Wild’ Brand Campaign - a tribute to runners unlocking the runner’s high - PUMA has launched the Go Wild Podcast and Go Wild Series on YouTube, which aims take the audience behind the scenes at some of the most impressive sport events in 2025, including the HYROX World Championships in Chicago this week.

For more information about PUMA Go Wild, visit www.puma.com, or follow our journey on social media @PUMA.

club-world-cup_kidsuper
Herzogenaurach, Germany, June 10th, 2025
FRESHLY PAINTED: PUMA & KIDSUPER LAUNCH A SPECIAL COLLECTION CELEBRATING FOOTBALL, FASHION & ART

PUMA and KidSuper have today launched the PUMA x KIDSUPER collection, a unique blend of football, fashion, and art, debuting at this summer’s biggest club tournament. This collaboration brings hand-drawn graphics, watercolor palettes, and club-inspired designs to the pitch, offering a fresh artistic take on the Beautiful Game. 

The special collection features fresh new kits and lifestyle apparel for Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Al-Hilal, Palmeiras, and Monterrey. The collection also features special edition PUMA x KidSuper FUTURE, ULTRA and KING football boots.

The PUMA x KIDSUPER collection takes football kits and boots to the next level, transforming the jerseys of PUMA clubs and PUMA’s footwear into works of art.

Manchester City

The Manchester City kit revisits the classic sash design with KidSuper's watercolor palette and hand-painted details. The design captures the spirit of Manchester and the excitement of the Poznań celebration, offering a fresh and artistic perspective on the beloved City kit. The outfield kit integrates a unique all-over Poznań repeated graphic, inspired by the fans and designed in collaboration with New York-based fashion designer KidSuper. The fresh white base contrasts with a black and red diagonal sash, loved by Manchester City fans across the globe since away kits of the 1970s worn by the likes of Colin Bell. A special goalkeeper kit has also been launched, in a neon sun colorway, with a black and yellow sash and all-over Poznań graphic.

Borussia Dortmund

Two worlds are set to collide—Borussia Dortmund's footballing heritage and KidSuper’s artistic flair. This collaboration brings together a passionate fanbase and a modern take on football’s intersection with pop culture, creating a kit that honors the past while embracing KidSuper’s bold design aesthetic. The classic blend of black and yellow, known by football fans around Europe, features hand-drawn graphics to create an energetic design. The collection also features a special goalkeeper kit in a pink colorway, with yellow accents. Inspired by the geometric design of a honeycomb, the painted hexagonal cells cover the shoulders of the jersey.

Palmeiras

In 1914, a group of Italian immigrants founded a football team in São Paulo. Over a century later, Palmeiras continue to embody the vibrant fusion of Italian and Brazilian culture. With this kit, KidSuper honors the Club’s legacy as the inaugural Club World Champions in 1951. The baroque-inspired Home kit features a leaf motif against a golden base, a nod to the Club’s Copa Rio triumph and timeless status. The goalkeeper jersey features the same design but in glowing red, dark crimson and gold.

FC Salzburg

Alpine beauty with a New York edge. From the PUMA x KIDSUPER collection, the FC Salzburg kit reimagines the iconic Edelweiss flower with sweeping strokes of ivory, lemon, and baby blue for the Home kit and an ultra-blue base with scotch blue and lemon details for the goalkeeper kit.

Mamelodi Sundowns

Tshwane’s evening sky hits different. In the PUMA x KIDSUPER collaboration, the Mamelodi Sundown’s Home kit does the same – blending warm, sunlit tones with cooler shades to reflect the club’s signature style. The result captures the rhythm, energy, and joy of Sundown’s football, known locally as “shoeshine and piano.” The Home jersey features a yellow base with mountain blue, green and white details with the goalkeeper jersey implementing a purple base with yellow and mountain blue details.

Al-Hilal

The Al-Hilal Home kit takes its cue from the Club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as ‘The Boss’. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details.

Monterrey

Monterrey’s kit is bold, with geometric patterns that celebrate the Club’s rich history while embracing modernity, bringing the spirit of northern Mexico to the international stage. The white base features hand painted mountain regions with navy accents to create a vibrant and beautiful piece of art. The goalkeeper kit takes a pink base and integrates white and navy detailing to make sure it stands out from the crowd.

Colm Dillane aka KidSuper, said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”

The jerseys are available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Alongside the kits, the PUMA x KIDSUPER collection features special edition football boots: the FUTURE, ULTRA, and KING. Designed to elevate the game, these boots incorporate PUMA’s performance technology with KidSuper’s bold and distinctive style, blending high performance with visual artistry.

Each boot is an artistic creation, designed for the modern athlete who wants to stand out on and off the pitch. With FUTURE boots made for creativity, ULTRA boots designed for speed and lethal finishing, and the KING boots offering legendary control and comfort, these boots embody KidSuper’s signature artistic expression. Their vivid, hand-painted graphics are a true representation of the artistic energy of the collaboration, making each pair a statement of style, innovation, and football culture.

Each team’s collection includes a KIDSUPER Retro Shirt, KIDSUPER Graphic Tee, KIDSUPER Short, Pant and Reversible jacket.

The PUMA x KIDSUPER collection is available from June 10th at PUMA.com, PUMA stores, Club Official Stores, and select retailers worldwide.

PUMA X HYROX AW25 COLLECTION
Herzogenaurach, 9 June 2025
PUMA GEARS UP FOR HYROX WORLD CHAMPIONSHIPS WITH LAUNCH OF EXCLUSIVE HYROX COLLECTION

With the HYROX World Championships Chicago 2025 just days away, global sports company PUMA has unveiled its hotly-anticipated second collection of PUMA x HYROX co-branded apparel and footwear.

  • Collection includes colour refresh for best-selling Deviate NITRO™ 3 HYROX & Deviate NITRO™ Elite 3 HYROX 

  • Apparel collection made with PUMA’s innovative CLOUDSPUN THERMOADAPT and SHAPELUXE LUXFIT fabric technologies

  • PUMA x HYROX collection launches exclusively at HYROX World Championships Chicago 2025 (footwear only) and globally on 19 June 2025

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

Making its race debut at the HYROX World Championships Chicago, the collection will be worn by Elite 15 athletes including Men’s Pro World Record holder, Hunter McIntyre; Women’s Open World Record holder, Lucy Procter; UK athlete, Jake Dearden and many more.

“The HYROX World Championships is the pinnacle of the HYROX calendar, and this year has added meaning, being in my home country. Turning up on race day feeling and looking my best is paramount to my performance, and I can’t wait to do that in the new PUMA x HYROX collection,” said Hunter McIntyre.

Featuring PUMA’s innovative CLOUDSPUN and LUXFIT technologies, the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day. The CLOUDSPUN premium-brushed material provides racers with the softest training gear on the market, as the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

For the first time ever, selected items in women’s range will use SHAPELUXE fabric, made with LUXFIT and LYCRA® ADAPTIV technology to create a customized second skin fit that moves with you.

Key items in the women’s collection include the PUMA x HYROX ESSENTIAL TIGHT, the PUMA x HYROX SHAPELUXE 3” TIGHT SHORT and the PUMA x HYROX SHAPELUXE HIGH-NECK BRA. The new men’s range features the PUMA x HYROX CLOUDSPUN THERMOADAPT TEE, the PUMA x HYROX 2-IN-1 TRAIN SHORT and the PUMA x HYROX CLOUDSPUN HOODIE.

There are also exciting updates for PUMA’s iconic footwear, with Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 receiving a vibrant colour refresh that is guaranteed to standout on race day.

Deviate NITRO™ Elite 3 – the shoe of choice for PUMA’s elite HYROX athletes – is optimized to be lightweight and built for speed. The ultimate race day runner features PUMA’s innovative NITROFOAM™ ELITE for best-in-class responsiveness and energy return, whilst strategically placed PUMAGRIP ensures unrivalled traction through exercises, with a specially engineered PWRPLATE makes racing feel effortless.

Infused with PUMA’s unique NITROFOAM™ and a less aggressive PWRPLATE than its Elite counterpart, Deviate NITRO™ 3 is your reliable and responsive racer that features more of PUMA’s industry-leading PUMAGRIP, ensuring you stay on your feet from start to finish.

Erin Longin, Vice President Run/Train at PUMA said: “The ultimate fitness race requires the ultimate apparel and footwear, and our latest PUMA x HYROX collection delivers just that. Every piece has been meticulously designed and curated for HYROX athletes, ensuring they excel in every rep, at every station, right to the finish line.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 from the new collection will drop exclusively at the HYROX World Championships Chicago from 11 June. The full collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld

HELIOT EMIL DROP 2
Herzogenaurach, June 10, 2025
PUMA X HELIOT EMIL DROP TWO IS DESIGNED TO ROAM

There’s something about being outside, moving, tuning in to your body and the terrain underfoot. It’s not just about adventure. It’s about the clarity that comes with motion, the focus you find when the only thing that matters is your next step. That’s the mindset behind the second collaboration between PUMA and HELIOT EMIL. 

Designed through the lens of function and minimalism, this collection lives at the intersection of utility and design. The pieces are all-black, technical, minimal. A sleeveless top and shorts that feel like a uniform. Oversized accessories that carry what you need, and nothing more. Footwear built with purpose. The Deviate Nitro Elite Trail is reimagined with a one-piece upper and a quick-pull toggle instead of laces. Less distraction, more intention. 

This collection isn’t loud. It speaks through precision, through the weight of materials, through the way things move when worn. Items like the technical vest and the lightweight jacket are built for performance, but they carry that same sense of subtle utility: articulated, ergonomic, ready for whatever direction the day takes. Every detail is engineered for movement. 

PUMA x HELIOT EMIL drops June 14, 2025, on PUMA.com and at selected retailers. 

 Premier League Ball
Herzogenaurach, Germany, 3rd June, 2025
HAVE A BALL – PUMA UNVEILS THE NEW OFFICIAL PREMIER LEAGUE MATCH BALL

Global sports company PUMA has today unveiled the official match ball for the Premier League, set to grace pitches, parks and gardens across the world for players and fans alike ahead of the 2025/26 season.

Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are scoring goals in the Premier League or dropping stepovers in the backyard they all count as official. Will they work? Debatable. Will that stop you? Not a chance. Because deep down, you know you’ve got it in you. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball. 

The new PUMA and Premier League partnership kicks off with the ‘Have a Ball’ campaign celebrating the pure joy and exhilaration of having the ball at your feet. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch.

Richard Teyssier, Vice President Brand & Marketing – PUMA said: “By emphasizing the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement. On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch. We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”

Will Brass, Chief Commercial Officer of the Premier League,said: “The launch of the new ball, which will be seen in play for the first time during the Premier League Summer Series, marks the beginning of an exciting new chapter. We are thrilled to welcome PUMA as a key partner in our efforts to enhance the Premier League, both on and off the pitch. We can’t wait to see the ball in action, delivering unforgettable goals and moments for players and fans alike.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather.

The new long-term partnership will see PUMA and the Premier League support grassroots football through Premier League Kicks, along with girls and women’s grassroot initiatives, international community activations, No Room For Racism and numerous other important initiatives.

Starting this summer, PUMA will be supporting the Premier League in the Summer Series in the USA. This will feature six exciting games in three venues and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities. The activations will also include in-store events at the PUMA NYC flagship store.

The PUMA Orbita Ultimate PL match ball will make its on pitch debut in the Premier League Summer Series taking place in the USA this July and will be on show during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available from 3rd June at PUMA.com, in PUMA stores and select retailers worldwide.

PUMA MOSTRO
Herzogenaurach, June 2, 2025
PUMA TAPS AMELIA GRAY TO BRING THE REBELLIOUS MOSTRO TO LIFE AFTER DARK

The bold PUMA Mostro continues to be reborn.

Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray leads this latest campaign from PUMA. Amelia Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original. 

After dark, Gray’s unmistakable synergy with the silhouette comes to life through a striking series of visuals that explore moments of intimacy and fierce attitude during a night out. Through the campaign, anticipation continues to build, creating a fluid rhythm that mirrors the bold energy of the PUMA Mostro. As the night continues to unfold, Gray’s curiosity ultimately draws new and bold connections. 

“I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated,” says Amelia Gray. 

Following collaborations and special-edition releases, the unmistakable Mostro continues to make noise. First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette takes its hybrid look from a 1960s track spike and a 1980s surfing shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and utilitarian strap closure. Now the PUMA Mostro shares the main stage with Gray. 

On June 5, 2025, the first chapter is unveiled with the launch of the “Pelé Yellow” Mostro, available on PUMA.com, at PUMA flagship stores, and selected PUMA stockists, with more to come later in the year. 

PUMA x LGN DROP 2
Herzogenaurach, May 27, 2025
PUMA AND LOUIS GABRIEL NOUCHI REVEAL PART TWO OF MOSTRO MULE

PUMA continues its collaboration with independent French designer Louis Gabriel Nouchi.

Once again, Nouchi turns his attention to the PUMA Mostro Mule, reworking the 1999 silhouette with two new colorways. The bold design is reimagined with a backless, streamlined shape and slip-on fit, complete with one of the Mostro’s signature features, its distinctive spikes. The single-material rubberized construction has been rendered in two tonal colorways: brown and dark green.

For inspiration, the partnership between PUMA and Nouchi looks to the strength and grace of PUMA’s namesake, the ferocious big cat.

Bringing the creative vision to life, Nouchi explains, “I synthesized the essence of the iconic Mostro shoes into a radical mule design using a single material, transforming it into both a design object and a comfortable sneaker.”

Inspired by vintage track and surfing footwear, the PUMA Mostro is known for its incomparable look that made it a street-style icon. Taking its name from the Italian word for “monster,” the ferocious silhouette remains a unique encapsulation of performance and style.

The PUMA x LGN Mostro Mule is available starting May 31, 2025, from selected PUMA retailers.

Charles Leclerc Special Edition Monaco Cap
Herzogenaurach, 20th May 2025
Charles Leclerc Unveils Exclusive Special Edition Monaco Cap

Global Sports Company PUMA and Scuderia Ferrari HP are proud to announce the launch of the exclusive Charles Leclerc Special Edition Monaco Cap, celebrating the home Grand Prix of the Monegasque Formula 1 driver. This sleek white cap, accented with elegant baby blue stripes, blends performance with style, making it a must-have for motorsport enthusiasts and fashion-forward fans.

Designed to honor Leclerc’s deep connection to Monaco, this limited-edition cap features premium materials for maximum comfort and durability. The sophisticated colorway reflects the iconic Mediterranean backdrop of the Monaco Grand Prix, adding a refined touch to any collection.

Available in limited quantities, this exclusive piece can be purchased at selected PUMA and Ferrari stores as well as online at puma.com and store.ferrari.com. Don’t miss your chance to own a piece of Monaco GP history with this premium release. Once they’re gone, they’re gone!

PUMA H-STREET EVENT SEOUL
Seoul, May 16, 2025
PUMA BRINGS GLOBAL ENERGY TO SEOUL WITH IMMERSIVE H-STREET LAUNCH EXPERIENCE

PUMA kicked off their immersive H-Street brand experience in Seoul, celebrating the upcoming launch of the new PUMA H-Street sneaker, with an exclusive VIP opening. 

PUMA family and friends came together, with global ambassador and K-pop sensation Rosé in attendance, joined by local talents Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee. Music was curated by Ring Seoul, a community-driven space rooted in Seoul’s post-pandemic club culture and known for its immersive sound experiences. 

The PUMA HStreet event in Seoul is part of the Future Archives activation, a highdesign, culturedriven series that honors the brand’s lowprofile silhouettes by archiving heritage while propelling culture forward. This four-day immersive activation features various partner-dedicated spaces, centered around styling, music, and design, as PUMA shares the stage with a range of collaborators. Inside Tag and Cold Archive are on hand in Seoul, curating an installation of archival products and community activations. PUMA has also tapped Korean partners – including art galleries, artists, musicians, and local magazines like Eyesmag. The event takes place at Layer 41, where a futuristic, gallery-inspired setup with reinterpreted track-and-field elements houses the special launch, paying homage to the running heritage of the new silhouette.  

“The opening night was a massive success. It was incredible to see so many familiar faces from the PUMA community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, explore the space – it just felt special,” says Christina Mirabelli, Global Marketing Director PUMA Sportstyle.  

The PUMA H-Street event in Seoul is open to the public from May 16 to 18. 

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