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Herzogenaurach, October 24, 2025
PUMA AND JJJJOUND INTRODUCE A CAPSULE OF ARCHIVAL, OFF-COURT DESIGNS

The latest collection from PUMA and Montreal-based design studio JJJJound, explores off-court style by reinterpreting iconic minimalist silhouettes.

PUMA AND JJJJOUND

For this limited release, PUMA and JJJJound present an ode to retired professionals, grounded in comfort and style, no longer strictly chasing performance.  

A tribute to legacy sportswear, the capsule spans footwear and apparel, designed to feel familiar yet reenvisioned. Three footwear styles anchor the collection, starting with two all-leather Speedcats in tonal black and tonal brown, crafted with smooth Italian leather uppers. The navy PUMA Suede - a follow-up on previous JJJJound Suede collaborations - is rendered in premium materials, featuring the same attention to detail and deconstructed minimalist aesthetic. Each pair is elevated through its material choice, subtle branding, and a refined color story. Logos are either removed or debossed, with pared-back design elements, allowing each iconic silhouette to speak for itself.  

“We gravitate toward products that don’t need explanation, things that feel familiar, but strangely untouched,” explains JJJJound. “It’s about living with clarity, not needing to prove anything. The collection reflects that attitude.” 

The accompanying apparel draws from early 2000s golf attire, a key reference point for JJJJound. A jacquard long-sleeve polo with repeating graphic motifs is paired with matching T7 track pants featuring a prominent side stripe. Together, the pieces nod to retro leisurewear, balancing sports and elegance, once reserved for the clubhouse. 

The latest from PUMA x JJJJound will be available starting October 16, 2025, on JJJJound.com, and from November 8, 2025, at selected PUMA retailers. 

PUMA AND JJJJOUND
PUMA AND JJJJOUND
Herzogenaurach, Germany, 23rd October, 2025
HAVE A BALL UNDER THE LIGHTS: PUMA UNVEILS THE NEW HIGH-VIS COLOURWAY OF THE OFFICIAL PREMIER LEAGUE BALL

Global sports company PUMA has today unveiled the Under the Lights Edition of the official match ball of the Premier League. Drenched in a striking, high-visibility colourway, this latest version of the ball is engineered to shine brightest under stadium floodlights - ensuring every pass, strike, and goal is impossible to miss.

PL Ball Under the light

The bold new design isn’t just about style - it’s about visibility and performance. The vibrant colourway commands attention on TV broadcasts, in the stands, and on the pitch, allowing players and fans to follow the action effortlessly even on the darkest winter nights.

Built for the professionals on Premier League pitches - and fans everywhere who want to bring that same elite experience to their own games, the new colourway ensures that when the lights are on, it’s your time to shine. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball.

“Under the Lights isn’t just a look - it’s a statement,” said Dominique Gathier, Vice President BU Teamsport. “This colourway was developed for maximum visibility during the most electrifying Premier League moments, when the world is watching. We bring the tech, you bring the tekkers, when the lights shine brightest it’s when the true ballers come out to play.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. You might not be in the Premier League. Yet. Doesn’t mean you shouldn’t act like you are.

The Under the Lights Edition of the official Premier League match ball is available from 23rd October at PUMA.com, in PUMA stores and select retailers worldwide and will make its on pitch debut in the Premier League on the 8th November.

Herzogenaurach, October 20, 2025
PUMA UNVEILS LIMITED-EDITION SPEEDCAT FOR SWAROVSKI’S 130TH ANNIVERSARY

PUMA launches a limited-edition Speedcat to celebrate Swarovski’s 130-year anniversary. Harnessing the power of light, the iconic silhouette is transformed with a dazzling display of crystals and reimagined with elevated detailing. This unique design reflects a shared commitment to craftsmanship, sport, and joyful extravagance. 

PUMA x SWAROVSKI

Radiant crystal detailing covers the silhouette, with PUMA’s Formstrip rendered in the empty space between 5,316 shimmering black Swarovski Crystals in four different sizes. The array of crystals was masterfully applied to the 1999 sneaker silhouette by experts from the Austrian house.  

The glittering collaboration comes with a pared-down black upper and matching black sole, creating a striking contrast that allows the crystallized upper to shine.  

 

A sophisticated play between brilliance and shadow, the Speedcat’s sleek motorsport-inspired shape is elevated into a shimmering statement, an embodiment of sporting heritage and craft. The collaboration is fittingly packaged in a special, minimalist box featuring a subtle Swarovski x PUMA logo lockup. 

The Swarovski x PUMA Speedcat will be available starting October 24th, 2025, at swarovski.com and in select Swarovski stores. 

 

Herzogenaurach, October 14, 2025
JIL SANDER x PUMA Collaboration
JIL SANDER x PUMA Collaboration

In 1998, following a visionary moment that helped shape the sneaker industry, JIL SANDER partnered with PUMA to reimagine PUMA’s iconic football lace-ups as luxury leather sneakers. What began as an elevated take on a classic evolved into a multi-collection collaboration that seamlessly blended the worlds of luxury and sports. That bold move, launched during a time of cultural transformation, changed the industry for good, and is still influential to this day, having set a lasting tone in the sneaker world: unassuming, refined, and ahead of its time.

Almost three decades later, JIL SANDER, now under the creative directorship of Simone Bellotti, and PUMA reprise their dialogue, further exploring their shared values, rooted in pureness, precision, and purposefulness. 

This journey begins with the revival of the iconic KING AVANTI football silhouette, known for its distinctive flap and clean lines. The new style is made in premium leather, with the JIL SANDER logo in golden foil and the tongue flap with the PUMA logo on top and the JIL SANDER logo on the inside. 

As a house based on the power of heightened simplification, and the energy released by the contrast of strictness and lightness which is a core principle for Simone Bellotti, JIL SANDER uses repetition as an affirmative act in which nothing is ever the same, and through ongoing refinements meaningful progress is ignited.

Decades later the conversation with PUMA is rekindled right where it was left, with the idea to further expand it.


Available in navy blue and in a limited quantity, the unisex sneaker will be exclusively distributed worldwide in selected JIL SANDER stores and on jilsander.com starting from 14th October 2025.


This first drop is part of an ongoing program. The second instalment is scheduled for March 2026.
 

Herzogenaurach, October 15, 2025
GAME READY: PUMA & MANCHESTER CITY TEAM UP WITH EA SPORTS FC 26 TO LAUNCH SPECIAL-EDITION KIT WITH NFC TECHNOLOGY

lobal sports company PUMA, EA SPORTS FC and Manchester City have today launched a special-edition football kit and lifestyle collection featuring a custom NFC chip within the iconic Club crest of the jersey, designed to unlock a new level of City passion – both in EA SPORTS FC™ 26 and on the pitch. 

 The Manchester City EA SPORTS FC Collection

The NFC chip allows fans to tap their smartphones on the crest to unlock a bespoke digital experience, where supporters can access exclusive content in EA SPORTS FC™ 26 and additional surprises from Manchester City, PUMA and EA SPORTS FC, transforming the shirt into an interactive gateway. 

At the heart of the kit’s design lies the triangle, a powerful symbol for the FC brand and its products, and a shape reminiscent of City’s style of beautiful football. Represented in a striking green hue that nods to EA SPORTS FC’s signature aesthetic, the kit connects the physical and the digital. The dark forest green base features turquoise and metallic triangular graphics, a light green crew neck collar, a metallic PUMA cat and the NFC chip visible at the heart of the metallic Man City crest. The result is a first-of-its-kind design that celebrates Manchester City’s identity while embracing the EA SPORTS FC message: “The Club is yours, wherever the game takes you.”

“Football is evolving, and so are the ways fans connect with their Club,” said Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel. “This collaboration sets a new standard for innovation in kit design - uniting the physical, the digital, and the emotional. The project began in December 2023, when all three brands joined forces to co-design a kit that with the intention to blur the lines between play in the digital game and the real pitch. The result is a unique product that really pushes the boundaries of kit design.”

Manchester City Esports player and ePremier League 2020/21 winner Shaun ‘Shellzz’ Springette commented: “It’s amazing to see the worlds of City and EA SPORTS FC come together for such a unique kit collab. As someone who loves football and gaming, the interactive chip is such a cool way to connect with the Club through both passions and it’s really exciting that fans will also be able to unlock exclusive in-game rewards. I can’t wait to see this shirt in the game and on the pitch!”

"Football shirts have always been symbols of pride and connection and we're proud to bring that spirit into EA SPORTS FC 26 in collaboration with Manchester City and PUMA. Blending tradition with innovation, the new kit comes to life both physically and virtually, giving fans new ways to connect with their Club,” said James Taylor, Director of Football Partnerships at EA SPORTS FC.

The new Manchester City & EA SPORTS FC kit will also feature in FC 26 from 24th October in Kick Off mode, Career mode and Club mode, including the most engaged experience; Football Ultimate Team (FUT) from the 19th November to 19th January (via grant only).

There will be two exclusive windows for fans to sign up to access the in-game FC 26 rewards via the NFC crest, including receiving the kit in FUT, custom made items in Clubs and exclusive loan City player picks. Users must register via the crest between 15th October 2025 and 10th November 2025 for the first access window, or between 11th November and 10th January 2026 for the second access window to redeem the in-game rewards.  There will also be a range of competitions and prizes hosted on the NFC crest throughout the season. 

The special-edition kit will be worn by the Men’s first team in select UEFA Champions League away fixtures, debuting against Villareal on 21st October, and by the Women’s team in select domestic fixtures throughout the season.

The Manchester City EA SPORTS FC collection will be available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 15th October.

Herzogenaurach, October 14, 2025
ENGINEERED FOR THE EVERYDAY: PUMA x ASTON MARTIN ARAMCO F1® TEAM COLLECTION

Global Sports Company PUMA and Aston Martin Aramco Formula One™ Team unveil their latest collaboration - Engineered for the Everyday, a
collection that fuses track-inspired performance with effortless daily wear. Designed for those who move with purpose, the range combines precision engineering with modern versatility, embodying the shared DNA of sport, innovation, and style.

ASTON MARTIN ARAMCO F1® TEAM COLLECTION

Every detail is considered. Every line is intentional. From harmonious cuts to controlled finishes, the collections reflects the balance of performance and luxury that defines Aston Martin Aramco F1® Team - and the relentless drive that fuels PUMA. The Replica Collection brings fans closer to the track with officially inspired merchandise, allowing supporters to wear their passion on and off the track.

The Seasonal Collection channels technical performance into street-ready pieces. Featuring the PUMA Tech Jacket and Pants in relaxed fit, a Men’s Jersey with team colors, a bold back number, and front graphic, alongside hoodies in black and Aston Martin green. Every piece is engineered for movement, offering comfort without compromising style.

At the heart of the collection is the Inverse, a hero silhouette that redefines performance footwear. Inspired by the dynamism of Formula 1® and the elegance of Aston Martin design, the Inverse celebrates motion in every step - a true reflection of speed meeting sophistication. The PUMA and Aston Martin Aramco Formula One™ Team Collection is already available globally at PUMA stores, PUMA.com, and select retailers.

Herzogenaurach, 7th October 2025
PUMA X REPRESENT: A MINIMALIST ODE TO BRITISH FOOTBALL CULTURE

PUMA and Represent’s latest collection is a love letter to the world of British football culture, reinterpreted through PUMA’s archive of timeless sportswear silhouettes.

PUMA x REPRESENT

Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, the new pitch-inspired lineup spans both footwear and apparel, highlighted by reimagined icons such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, all rendered in Represent’s signature natural palette.


Infused with the spirit of terrace style, the collection balances streetwear sensibilities with subtle nods to match-day heritage. Standouts include a utilitarian anorak-inspired Jacket with a prominent front pocket and half-zip closure, cut from robust twill, and a sleek black Bomber with a shirt collar and the script logo embroidered across the chest and back. The T7 Jacket arrives in an elevated knitted construction, upgraded with branded zipper pulls and tonal detailing. Understated pants round out the collection’s head-to-toe offerings.

Accessories extend the story, with a collaborative sling bag providing pitch-side practicality and a baseball cap offered in two versatile colorways, both featuring the collection’s distinctive script logo. 

Rounding out the collection, footwear icons like the Super Team and King Indoor are elevated with minimalist design language and meticulous detailing. The stripped-back Super Team features debossed branding and a seamless upper, while the King Indoor arrives in premium suede, complete with Represent’s debossed mark on its unmistakable lace shroud, a subtle tribute to football’s enduring style both on and off the field.

PUMA x Represent is available starting October 11th, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, October 10, 2025
PUMA X SAYSKY RETURN WITH DROP 2, CELEBRATING THE UNSUNG HEROES WHO POWER EVERY RACE

PUMA and Copenhagen-based running brand SAYSKY have unveiled the second drop of their highly sought-after collaboration, a bold fusion of performance and culture that celebrates the power of the pack.

PUMA X SAYSKY
  • Following a hugely popular first collaboration, PUMA and SAYSKY has revealed their next collection for AW25
  • The PUMA x SAYSKY AW25 collection includes a bold new apparel range, plus a limited-edition release of the much-hyped Fast-R NITRO™ Elite 3
  • Collection to launch globally on 24 October 2025, 11:00 AM CET

The AW25 collection combines SAYSKY’s street-meets-sport style with PUMA’s advanced running technology. Clean lines, premium materials, and bold graphics define the range, while sculpted silhouettes and striking prints convey strength, focus, and collective momentum designed for runners who move stronger, together.

Rooted in unity, the PUMA x SAYSKY AW25 collection is inspired by the tribe: the shared energy, the unspoken encouragement and the collective push that drives runners forward. 

Nicklas Korsholm Fenger, Chief Marketing Officer at SAYSKY, said: "For this second collaboration between PUMA x SAYSKY, we pay tribute to the people behind every runner - the unsung heroes who sacrifice their time so that you can have yours. This is our way of saying thank you - to the ones in the background, in the crowd, and at home. Because running might look like a solo act, but we never reach the finish line alone."

At the heart of the collection are three PUMA footwear innovations designed to match every stride and surface:

 

PUMA x SAYSKY Fast-R NITRO™ Elite 3: Engineered for explosive race-day speed, the FAST-R 3 is PUMA’s most advanced running shoe yet—data-backed, lab-tested, and built to push limits. The limited-edition PUMA x SAYSKY colorway features a striking graphic that flows seamlessly across the shoe in autumn-inspired tones, symbolizing unity and collective energy.

 

 

 

 

PUMA x SAYSKY Magnify NITRO™ 3: Built for long-haul comfort, the Magnify 3 delivers cushioning and support for runs where softness matters most. The PUMA x SAYSKY edition features a warm white colorway with co-branded detailing on the midsole.

 

PUMA x SAYSKY Velocity NITRO™ 4: A versatile go-to for daily miles, Velocity 4 can withstand, deliver, and surpass expectations for any runner, no matter the time or the distance. The PUMA x SAYSKY colorway of this award-winning franchise features a speckled midsole with co-branding.

Complementing the footwear lineup is a premium apparel range designed to move seamlessly from race to recovery. Built for personal bests or supporting from the sidelines, each piece is travel-ready, training-tested, and crafted to combine performance with bold expression.

Casey Martinelle, Teamhead Graphic Design Run/Train Apparel at PUMA, described the collection: “This capsule tells the story of collective community and the support we surround ourselves with that push us forward. As a team, we push beyond limits, and as a community, we turn ambitions into reality. The graphics and designs represent team endurance - a uniform that binds, a print that unites, and a reminder that no one runs alone.”

The PUMA x SAYSKY collection is a reminder that running and race weekend is about much more than the finish line. It’s about the people who help you get there. From early-morning training partners to families lining the course, it celebrates connection, resilience, and the supporters who fuel every stride. While the run may be yours, the journey is never taken alone.

The PUMA x SAYSKY collection launches globally on 24 October 2025 at 11:00 AM CET, and is available to purchase on PUMA.com, SAYSKY.com, in PUMA Flagship stores and in select retailers across North America, Europe, Latin America, Asia, Australia, the Middle East, and Africa.

Herzogenaurach, Germany, 2nd October 2025
TURN UP THE HEAT WITH THE HOT PURSUIT PACK

Global sports company PUMA has today launched the Hot Pursuit pack, featuring blazing new colorways for the FUTURE, ULTRA and KING worn by Neymar Jr., Fridolina Rolfö, Xavi Simons, Christian Pulisic and Sandy Baltimore.

The Hot Pursuit Pack

This time of year, everyone’s chasing something. Goals. Points. Payback. Whatever you’re after, the Hot Pursuit pack makes sure you’re coming in hot.

Made for the ultimate playmakers, unleash your creativity with the FUTURE 8. The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. Underfoot, the FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

Kick into sixth gear with ULTRA 6, featuring an engineered mesh upper for lethal finishing, it’s a football boot that feels and plays like a finely tuned machine at your feet. The PWRTAPE support frame stabilizes the foot inside of the boot without hindering agility and freedom of movement. The SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out.  

The PUMA KING lives up to its name with the combination of non-animal-based K-BETTER™ upper material and GRIPCONTROL 3D structure on the medial side for enhanced ball control. A new KING doesn’t come along every day, but there will always be a new KING. The rightful heir is here.   

The Hot Pursuit pack also includes the FUTURE 8, ULTRA 6, and PUMA KING in women’s specific fits engineered for female athletes to perform at their best. The new streamlined silhouettes are made using insights from female footballers to fit like a second skin as you flash forward. The new FUTURE women’s fit 2.0 is informed by scientific research, resulting in a boot that hugs your foot in a fit made for you – with reduced volume in the forefoot and toe box, plus a new molded sockliner for extra arch support – so you can focus on what matters: unleashing your creativity.

The Hot Pursuit pack is available on pre-sale from October 2nd at PUMA.com, PUMA stores and select retailers worldwide and available on global release from October 9th.

Herzogenaurach, October 3rd, 2025
OUT AFTER DARK: AMELIA GRAY AND THE PUMA MOSTRO CLOSE THE NIGHT

The final chapter of Amelia Gray’s Mostro campaign with PUMA arrives as the night winds down. The Mostro effortlessly moves from high-energy nightlife to the rituals that follow: late-night snacks, neon-lit conversations, and moments shared.  

 MOSTRO - OCTOBER

Styled with her signature edge, Gray presents the latest Mostro in a soft sage colorway, brought to life through a cinematic series of visuals. Defined by its spiked sole and sleek strap closure, the hybrid design of the Mostro proves to be as enduring as it is bold, whether under the glow of disco lights or at a quiet corner table. 

First introduced in 1999 and named after the Italian word for “monster,” the PUMA Mostro is built from contradictions, blending a 1960s track spike with a 1980s surf shoe into one unmistakable silhouette. Across three chapters, Gray has brought its disruptive spirit to life: from spotlight, to dance floor, and now into the afters.  

The new Mostro colorway launches on October 3, 2025, available at PUMA.com, PUMA flagship stores, and select retail partners. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, October 1st, 2025
PUMA UNVEILS FIRST COLLABORATION WITH AHLUWALIA, REIMAGINING THE ICONIC SUEDE

PUMA announces its first-ever collaboration with London-based designer Priya Ahluwalia, reimagining the iconic Suede through her distinctive design lens. The partnership began in September 2024, when Ahluwalia returned to the international spotlight, and further strengthened during London Fashion Week, where she featured PUMA’s Speedcat on the runway. 

man sitting

Creative Director Priya Ahluwalia’s research for the collaboration began with an exploration of photography and books about sport from the Global South. The resulting trainer features dynamic curves and a subtle ombre gradient metallic-effect midsole. A monotone black and silver palette gives the silhouette universal appeal, while the TPU Formstrip and mudguard overlays add a modern, functionalist edge. Co-branding appears on the shoe’s tongue and Suede tab, and the collaboration arrives in custom packaging. A friends-and-family version is also available in a triple-white execution. 

 

“The Suede has meant so much to so many cultures over the decades, from Hip-Hop to skateboarding to streetwear. For my first trainer collaboration, I wanted to honour that history while infusing it with Ahluwalia’s design language, exploring texture, function, and detail in a way that feels both familiar and completely new,” says Creative Director, Priya Ahluwalia.   

Supporting the collaborative PUMA Suede, the campaign shines a light on the silver linings in our day-to-day lives, told through a series of character-driven short films that celebrate real people and real moments. 

As part of the broader partnership, Ahluwalia and PUMA have also launched a mentorship initiative to support the next generation of creative talent. Open to filmmakers, fashion designers, and multidisciplinary storytellers aged 18–25, the program offers participants the chance to gain expert guidance, industry insights, and increased visibility within the creative sector. 

The PUMA Suede by Ahluwalia will debut in a pre-release on October 1 through Ahluwalia.world, ahead of a global launch on October 4, 2025, at select PUMA retailers. 

Since it was first released in 1968, the Suede has been on an extraordinary journey, traversing through hip-hop and skateboarding culture, before becoming a timeless street style staple, the Suede has been reborn again and again. Today, it continues to evolve, being reinterpreted and redefined through collaborations with visionary partners, cementing its place as a classic for a new generation, with much more to come. 

 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, October 1, 2025
PUMA JOINS SONIC THE HEDGEHOG™ AND FRIENDS FOR A NEW LIMITED-EDITION COLLECTION

A new PUMA and Sonic the Hedgehog collaboration races onto the scene, this time bringing along beloved characters Shadow and Tails in this supersonic collection.

PUMA X SONIC

The limited-edition range features reimagined versions of the PUMA Inhale and Inverse sneakers, alongside apparel and accessories that pay tribute to the world of Sonic. The capsule features hidden Easter eggs, character nods, and customizable elements, inspired by the Blue Blur and SEGA’s newest kart-racing game Sonic Racing: CrossWorlds™.

At the heart of the footwear lineup is the PUMA Inhale, a dynamic 2000s running silhouette reborn in Sonic’s signature blue. Shadow and Tails are each given their own spin on the PUMA Inverse, with colorways echoing their in-game personas. All three sneakers feature custom designs in the form of character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and replaceable Formstrips.

On the apparel side, PUMA goes full throttle with a speedy collection that blends motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds. The matching Track Jacket and Track Pants feature a blackout palette accented by bold red piping and Sonic co-branding. The Graphic Hoodie and Shorts arrive with a washed treatment and gold-ring drawstring aglets, while the Racer Shirt showcases an oversized monochrome Sonic graphic across the body. The graphic tee unites the whole trio, Sonic, Tails, and Shadow. Topping off the collection are a 5-panel cap and waist bag, both featuring ring-inspired zipper pulls and co-branded badges. 

The collection’s visuals carry over into the game itself, which includes eight PUMA-designed in-game decals that players can use to customize their vehicles in Sonic Racing: CrossWorlds. The PUMA decal pack will be available at no additional cost for all players who purchase the game.

The latest from PUMA x Sonic the Hedgehog launches on October 30, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Thalia Piedra
SEGA of America Inc. PR Manager

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