The bold new design isn’t just about style - it’s about visibility and performance. The vibrant colourway commands attention on TV broadcasts, in the stands, and on the pitch, allowing players and fans to follow the action effortlessly even on the darkest winter nights.

Built for the professionals on Premier League pitches - and fans everywhere who want to bring that same elite experience to their own games, the new colourway ensures that when the lights are on, it’s your time to shine. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball.

“Under the Lights isn’t just a look - it’s a statement,” said Dominique Gathier, Vice President BU Teamsport. “This colourway was developed for maximum visibility during the most electrifying Premier League moments, when the world is watching. We bring the tech, you bring the tekkers, when the lights shine brightest it’s when the true ballers come out to play.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. You might not be in the Premier League. Yet. Doesn’t mean you shouldn’t act like you are.

The Under the Lights Edition of the official Premier League match ball is available from 23rd October at PUMA.com, in PUMA stores and select retailers worldwide and will make its on pitch debut in the Premier League on the 8th November.

Infused with the spirit of terrace style, the collection balances streetwear sensibilities with subtle nods to match-day heritage. Standouts include a utilitarian anorak-inspired Jacket with a prominent front pocket and half-zip closure, cut from robust twill, and a sleek black Bomber with a shirt collar and the script logo embroidered across the chest and back. The T7 Jacket arrives in an elevated knitted construction, upgraded with branded zipper pulls and tonal detailing. Understated pants round out the collection’s head-to-toe offerings.

Accessories extend the story, with a collaborative sling bag providing pitch-side practicality and a baseball cap offered in two versatile colorways, both featuring the collection’s distinctive script logo. 

Rounding out the collection, footwear icons like the Super Team and King Indoor are elevated with minimalist design language and meticulous detailing. The stripped-back Super Team features debossed branding and a seamless upper, while the King Indoor arrives in premium suede, complete with Represent’s debossed mark on its unmistakable lace shroud, a subtle tribute to football’s enduring style both on and off the field.

PUMA x Represent is available starting October 11th, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

• Following a hugely popular first collaboration, PUMA and SAYSKY has revealed their next collection for AW25
• The PUMA x SAYSKY AW25 collection includes a bold new apparel range, plus a limited-edition release of the much-hyped Fast-R NITRO™ Elite 3
• Collection to launch globally on 24 October 2025, 11:00 AM CET

The AW25 collection combines SAYSKY’s street-meets-sport style with PUMA’s advanced running technology. Clean lines, premium materials, and bold graphics define the range, while sculpted silhouettes and striking prints convey strength, focus, and collective momentum designed for runners who move stronger, together.

Rooted in unity, the PUMA x SAYSKY AW25 collection is inspired by the tribe: the shared energy, the unspoken encouragement and the collective push that drives runners forward. 

Nicklas Korsholm Fenger, Chief Marketing Officer at SAYSKY, said: "For this second collaboration between PUMA x SAYSKY, we pay tribute to the people behind every runner - the unsung heroes who sacrifice their time so that you can have yours. This is our way of saying thank you - to the ones in the background, in the crowd, and at home. Because running might look like a solo act, but we never reach the finish line alone."

At the heart of the collection are three PUMA footwear innovations designed to match every stride and surface:

Complementing the footwear lineup is a premium apparel range designed to move seamlessly from race to recovery. Built for personal bests or supporting from the sidelines, each piece is travel-ready, training-tested, and crafted to combine performance with bold expression.

Casey Martinelle, Teamhead Graphic Design Run/Train Apparel at PUMA, described the collection: “This capsule tells the story of collective community and the support we surround ourselves with that push us forward. As a team, we push beyond limits, and as a community, we turn ambitions into reality. The graphics and designs represent team endurance - a uniform that binds, a print that unites, and a reminder that no one runs alone.”

The PUMA x SAYSKY collection is a reminder that running and race weekend is about much more than the finish line. It’s about the people who help you get there. From early-morning training partners to families lining the course, it celebrates connection, resilience, and the supporters who fuel every stride. While the run may be yours, the journey is never taken alone.

The PUMA x SAYSKY collection launches globally on 24 October 2025 at 11:00 AM CET, and is available to purchase on PUMA.com, SAYSKY.com, in PUMA Flagship stores and in select retailers across North America, Europe, Latin America, Asia, Australia, the Middle East, and Africa.

This time of year, everyone’s chasing something. Goals. Points. Payback. Whatever you’re after, the Hot Pursuit pack makes sure you’re coming in hot.

Made for the ultimate playmakers, unleash your creativity with the FUTURE 8. The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. Underfoot, the FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

Kick into sixth gear with ULTRA 6, featuring an engineered mesh upper for lethal finishing, it’s a football boot that feels and plays like a finely tuned machine at your feet. The PWRTAPE support frame stabilizes the foot inside of the boot without hindering agility and freedom of movement. The SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out.  

The PUMA KING lives up to its name with the combination of non-animal-based K-BETTER™ upper material and GRIPCONTROL 3D structure on the medial side for enhanced ball control. A new KING doesn’t come along every day, but there will always be a new KING. The rightful heir is here.   

The Hot Pursuit pack also includes the FUTURE 8, ULTRA 6, and PUMA KING in women’s specific fits engineered for female athletes to perform at their best. The new streamlined silhouettes are made using insights from female footballers to fit like a second skin as you flash forward. The new FUTURE women’s fit 2.0 is informed by scientific research, resulting in a boot that hugs your foot in a fit made for you – with reduced volume in the forefoot and toe box, plus a new molded sockliner for extra arch support – so you can focus on what matters: unleashing your creativity.

The Hot Pursuit pack is available on pre-sale from October 2nd at PUMA.com, PUMA stores and select retailers worldwide and available on global release from October 9th.

Styled with her signature edge, Gray presents the latest Mostro in a soft sage colorway, brought to life through a cinematic series of visuals. Defined by its spiked sole and sleek strap closure, the hybrid design of the Mostro proves to be as enduring as it is bold, whether under the glow of disco lights or at a quiet corner table. 

The limited-edition range features reimagined versions of the PUMA Inhale and Inverse sneakers, alongside apparel and accessories that pay tribute to the world of Sonic. The capsule features hidden Easter eggs, character nods, and customizable elements, inspired by the Blue Blur and SEGA’s newest kart-racing game Sonic Racing: CrossWorlds™.

At the heart of the footwear lineup is the PUMA Inhale, a dynamic 2000s running silhouette reborn in Sonic’s signature blue. Shadow and Tails are each given their own spin on the PUMA Inverse, with colorways echoing their in-game personas. All three sneakers feature custom designs in the form of character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and replaceable Formstrips.

On the apparel side, PUMA goes full throttle with a speedy collection that blends motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds. The matching Track Jacket and Track Pants feature a blackout palette accented by bold red piping and Sonic co-branding. The Graphic Hoodie and Shorts arrive with a washed treatment and gold-ring drawstring aglets, while the Racer Shirt showcases an oversized monochrome Sonic graphic across the body. The graphic tee unites the whole trio, Sonic, Tails, and Shadow. Topping off the collection are a 5-panel cap and waist bag, both featuring ring-inspired zipper pulls and co-branded badges. 

The collection’s visuals carry over into the game itself, which includes eight PUMA-designed in-game decals that players can use to customize their vehicles in Sonic Racing: CrossWorlds. The PUMA decal pack will be available at no additional cost for all players who purchase the game.

The latest from PUMA x Sonic the Hedgehog launches on October 30, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Hello Kitty is joined by her friends Kuromi and My Melody in a capsule that celebrates her love of decorating everything in sight, from her diary to her phone to her entire bedroom, with stickers. Built around this playful motif, the collection is brought to life through all-over patterns, glitter accents, and sticker-inspired graphics across a full range of apparel and footwear.

For apparel, pastel tones unite the collection, with PUMA x Hello Kitty and Friends graphics and sticker album-inspired patterns that jump off of each design. The Slim Tee comes with a specially created graphic on the chest, going along with the collection’s Pleated Skirt. A Bomber Jacket adds a preppy touch to the playful collaboration, while the Relaxed Crewneck is splashed with a bold print from neck to waist.

The attention to detail and stick-inspired motif carry over into the footwear, which comprises the Palermo, Easy Rider, and Suede XL. The Palermo is topped with a bow-accented Formstrip and a My Melody heel graphic, while the Easy Rider is adorned with an all-over pattern and a Kuromi cameo. Lastly, the Suede XL is fitted with a custom lace shroud that nods to Hello Kitty and her kawaii crew. Completing the collection’s theme, each pair comes with a limited sticker sheet featuring Hello Kitty and all her pals inside the special-edition packaging.

The latest from PUMA x Hello Kitty is available starting October 2, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

At its core is the PUMA H-Street, a retro running silhouette originally derived from the early 2000s PUMA Harambee spike. Guizio’s take strips it back with an understated palette and a tactile mix of airy mesh and fuzzy suede in light beige. Two additional lace sets in brown and neon green invite wearers to accessorize the sneakers and customize their look, while a discreet Guizio tag marks the collaboration.

The apparel side revisits PUMA’s iconic T7 tracksuit with a modern twist. In Navy Blue, the leaping cat is imagined as a bold side-stripe accent, while the Black and Bronze versions lean into tonal detailing. Completing the lineup, an active top and skirt bring Guizio’s feminine edge to the sporty foundation.

The campaign visuals channel the rawness, intimacy, and stripped-back simplicity of ’90s fashion ads, capturing the PUMA x Guizio collection in moments of connection, ease, and understated sensuality.

PUMA x Guizio launches on September 20, 2025, from PUMA.com, PUMA flagship stores, and via partner. 

Infused with playful energy and offbeat graphics, the new capsule builds on the duo’s debut drop, blending skate style with PUMA’s iconic sport codes. Serving up an assortment of oversized essentials, cut and sew goods, and footwear, the collection is locked down with loud, custom graphics created specially by PUMA and the crew at RIPNDIP.

Building on the first drop, Nermal and PUMA’s leaping cat silhouette are behind some of the collection’s key graphics, including skate staples like the graphic t-shirt, as well as the graphic hoodie, matching oversized wide sweatpants, and dad cap. A trippy, kaleidoscopic graphic also appears across the knitted vest and reversible skull beanie in a vivid green and black color scheme.

The collaboration’s footwear highlights start with the Suede XL, an extra-padded version of the 1968 PUMA icon. RIPNDIP’s version features trippy Nermal visuals etched across the upper, plus a stash pocket tucked inside the tongue, rendered in a muted tape colorway. PUMA’s Inhale and Inverse complete the collection’s footwear range. While the Inhale takes on a black color scheme with a subtle gradient towards the toe, the electrified Inverse is treated with green tones overlaid with molten silver. Hiding in the design of each shoe, Lord Nermal makes another surprise appearance, as he’s known to do.

The latest from PUMA x RIPNDIP launches September 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

This sleek evolution trades the signature strap closure for a sleek, ankle-high sock profile, while preserving iconic Mostro details with its recognizable spiked rubber sole. The outsole’s aggressive tread pattern features distinctive visual texture, staying true to the original Mostro’s sport-inspired DNA. Available in black and khaki, each pair features a breathable textile upper and a functional rear pull tab for easy on-and-off wear.