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Herzogenaurach/Berlin, 13. Oktober 2023
PUMA ERZÄHLT IN NEUEM BUCH SEINE DESIGNGESCHICHTE

Vom ersten Briefkopf der frühen Nachkriegsjahre über globale Kampagnen bis hin zur Kreation kultiger Sneaker: Das Sportunternehmen PUMA veröffentlicht gemeinsam mit OPTIK BOOKS seine einzigartige Designgeschichte. Gestern wurde das Buch ‚PUMA – THE GRAPHIC HERITAGE‘ in Berlin vorgestellt.

„In den vergangenen 75 Jahren hat sich PUMA kontinuierlich weiterentwickelt“, sagt Helmut Fischer, PUMAs Senior Advisor General Management und Gründer des Unternehmensarchivs. „Das Buch führt die Leserinnen und Leser auf eine visuelle Reise durch die Vergangenheit und zeigt, wie aus einer lokalen Sportschuhfabrik eine weltbekannte Marke wurde.“

‚PUMA – THE GRAPHIC HERITAGE‘ rekonstruiert die grafische Entwicklung des Sportunternehmens mit Illustrationen und Bildern aus dem Unternehmensarchiv. Rund 1.000 Abbildungen gewähren auf 288 Seiten exklusive Einblicke in PUMAs visuelles Erbe.

„Die Verbindung von Sport und Design ist äußerst spannend,“ sagen die Autor*innen Jens Müller und Katharina Sussek von OPTIK BOOKS, einem renommierten Verlag, der Bücher über Grafikdesign und visuelle Kultur publiziert. „Gemeinsam mit dem PUMA Archiv haben wir ein Werk geschaffen, das nicht nur Designliebhaber*innen, sondern auch Sportfans auf der ganzen Welt begeistern wird.“

Das Buch ‚PUMA – THE GRAPHIC HERITAGE‘ ist unter optikbooks.de/puma erhältlich. Die ISBN-Nummer lautet 978-3-9822542-5-8.

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Ferrari PUMA
Herzogenaurach, 17. September 2023
PUMA verlängert und stärkt seine Partnerschaft mit Ferrari

Das Sportunternehmen PUMA hat seine Partnerschaft mit Scuderia Ferrari um mehrere Jahre verlängert und wird ab nächstem Jahr als Premium-Partner noch sichtbarer sein. 

In den kommenden Jahren wird PUMA weiterhin der Lizenzpartner für Produkte der Marke Ferrari bleiben und Ferrari in der Formel 1 mit Team- und Rennbekleidung ausstatten.

Die Verlängerung der Partnerschaft und der Lizenzvereinbarungen setzt die erfolgreiche Zusammenarbeit zwischen PUMA und Ferrari fort, die es seit 2005 gibt.

“Seit 2005 ist es unsere Ambition, der beste Partner für Scuderia Ferrari zu sein. In den vergangenen Jahrzehnten haben wir viele gemeinsame Erfolge erzielt und die Leidenschaft für Ferrari mit den Millionen Tifosi auf der ganzen Welt gefeiert. Es freut mich sehr, dass wir unsere Partnerschaft vertiefen werden, indem wir die Zusammenarbeit nicht nur verlängern, sondern auch ihren Umfang vergrößern,” sagte Arne Freundt, PUMA CEO.

„Unsere lange Reise mit PUMA ist der Beweis für unser gegenseitiges Vertrauen und unsere Synergien. Deswegen werden wir weiterhin die neuen Möglichkeiten, die sich uns bieten, nutzen,“ sagte Benedetto Vigna, Ferrari Chief Executive Officer. „Als Vorreiter unterstützen wir einander und zeigen unser unerschütterliches Engagement, unseren Tifosi und Markenliebhabern großartige Erfahrungen zu bieten.“ 

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HERZOGENAURACH, GERMANY, 31 AUGUST 2023
PUMA IS CELEBRATING THEIR 75TH ANNIVERSARY TOGETHER WITH SCUDERIA FERRARI BY A LIMITED SPEEDCAT PRO SPECIAL EDITION

Global Sports Company PUMA is celebrating 75 years ofrelentless innovation and unrivaled speed. PUMA together with Scuderia Ferrari are celebrating this special occasion with the release of a special edition shoe that embodies the spirit of speed, innovation, andperformance. Introducing the Scuderia Ferrari SPEEDCAT PRO 75, a commercialized version of the drivershoe, carefully crafted with years of racing expertise and cutting-edge technology.

The SPEEDCAT PRO 75 showcases PUMA's commitment to delivering products for faster athletes. This limited-edition shoe is an exceptional fusion of state-of-the-art materials, meticulous craftsmanship, and the iconic design that has made PUMA a symbol of excellence in the world of motorsports.

Designed to meet the demands of racing professionals, the SPEEDCAT PRO 75 features a lightweight fabric upper and lining, ensuring optimal speed, comfort, and enhanced protection against fire. The real carbon fiber counter provides essential heel support, offering drivers absolute control over the pedals. The shoe's low-profile rubber outsole guarantees excellent grip, while the EVA wedge delivers just the right amount of comfort without compromising on agility.

The Scuderia Ferrari SPEEDCAT PRO 75 features the iconic Rosso Corsa with a black PUMA Form stripe, representing the fierce passion and performance synonymous with the Scuderia. The only distinguishing element between the version of the Scuderia Ferrari drivers – Charles Leclerc and Carlos Sainz - is the driver's number subtly placed on the inside. Additionally, each shoe proudly displays the PUMA 75 logo on the outer tongue as well as the PUMA motto - FOREVER.FASTER. SINCE 1948 embodying PUMA's legacy of speed and innovation.

To add an extra layer of exclusivity and authenticity, each pair of the Scuderia Ferrari SPEEDCAT PRO 75 comes with a unique serial number, ranging from 1 to 75. With only 75 pairs produced for each driver, this limited-edition feature adds a touch of individuality and collectability to each shoe, making them a truly special addition to any racing enthusiast's collection.

The Scuderia Ferrari SPEEDCAT PRO 75 is available now exclusively on PUMA's official website (puma.com) and Ferrari's official website (Ferrari.com). Racing enthusiasts and fans are encouraged to seize this rare opportunity to own a piece of PUMA's illustrious racing heritage.

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SOMERVILLE, MASSACHUSETTS, AUGUST 30TH, 2023
PUMA HOOPS BRINGS THE HEAT WITH STEWIE 2: FIRE

PUMA is releasing the newest iteration of Breanna Stewart’s Signature Stewie 2 collection with the brand, the Stewie 2 Fire. Stewie is a force to be reckoned with, both on and off the court. Her second signature shoe, the Stewie 2, celebrates the different areas of her life that drive her to be a force of nature.

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The Stewie 2 Fire is a bold, vibrant, fiery design, drawing inspiration from Stewie’s fierce nature on the court. This powerful silhouette signifies Stewie’s great ability to catch fire from anywhere on the court. The latest silhouette features strategic PWRTAPE reinforcements, a NITRO™-infused midsole, and a high-abrasion outsole with a sculpted wraparound heel. The bright yellow, NITRO™ infused foamed midsole is showcased in the collection’s signature ‘caution yellow’, which is sure to stop competitors in their tracks.

To accompany the Stewie 2 Fire, PUMA will be releasing the perfect warm-up piece, the Fire Pullover Hoodie in black with an oversized fit, drawcord, and a cozy kangaroo pocket which is designed with 20% recycled materials.

Bring the heat with The Stewie 2 Fire. Available for purchase on September 8th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

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HERZOGENAURACH, GERMANY , 1 SEPTEMBER 2023
CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET

The PUMA Hoops brand announces the celebration of the 50th anniversary of Walt “Clyde” Frazier’s signature shoe with Clyde’s Closet – a retroinspired collection worthy of the man they call “Mr. Cool.” This collection features retro-inspired animal prints and banner-worthy design elements that pay tribute to the storied career and fashion-forward mind of NBA Hall of Famer Walt “Clyde” Frazier.

The Dapper Defender. The OG Superstar. Mr. Cool. Walt Frazier goes by many names, but he is best known as “Clyde.” His silky smooth on-court presence was matched only by the sartorial splendor of his off-court style. Clyde’s Closet, PUMA Hoops’ newest collection celebrates the 50th anniversary of Frazier working with PUMA to design The Clyde – his gamechanging signature shoe.

The Clyde’s Closet All-Pro NITRO features NITRO™ SQD FOAM: A soft inner layer of NITRO™ foam providing forefoot cushioning and responsiveness for every step on the court while a firm outer layer of NITRO™ foam delivers targeted lateral stability for those multi-directional movements. Multi-zoned materials for targeted support and breathability are seen throughout the upper of the silhouette, along with a cord lock-down lacing system within the forefoot for lateral stability for targeted support. 

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In addition to the Clyde All–Pro, Clyde’s Closet collection will also include an eleven-piece apparel pack spanning a cozy bomber jacket, joggers, printed animalistic jersey shorts, eye-catching graphic Clyde tees, and a trend-setting dime jacket and pant duo. The collection is available for purchase on September 1st at PUMA.com and the PUMA app.

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HERZOGENAURACH, GERMANY , 1 SEPTEMBER 2023
PUMA AND FORMULA 1 LAUNCH “FASTER. MONZA” AHEAD OF THE 2023 FORMULA 1 ITALIAN GRAND PRIX

Global sports company PUMA, in collaboration with Formula 1 had hearts racing ahead of the 2023 Italian Grand Prix following a first-of-its-kind running event, celebrating the intersection of motorsport and running.

Named "Faster. Monza", this event pushes the limits of both Formula 1 and fitness, welcoming over 200 participants to savor the thrill of racing on the renowned Formula 1 circuit - an experience that goes beyond mere running.

Participants from across Italy went head-to-head on the 5.79km track – cheered on by Italian sprinter and PUMA ambassador Edoardo Scotti – with both men’s and women’s races ending in thrilling sprint finishes.

Andrea Soffientini, 34 and Lotte van Leeuwen, 26 proved they were Forever Faster, taking home first place medals, and winning tickets to the 2023 Italian Grand Prix.

“I’m delighted to have been given the opportunity to participate in this event. As a huge Formula 1 fan I can say that today has been a very special day. I hope that I’ll get the chance to do it again,” said Andrea.

Lotte added: “We are incredibly lucky to be here and take part in what has been such a memorable experience. Running can bring so much joy to people and to them I say: run fast, but most importantly, run happy. And we certainly did that today!”

Built in 1922, Monza is known worldwide to motorsport fans as the “Temple of Speed,” and has played host to some of the most iconic moments in Grand Prix racing history.

“Few people get the opportunity to drive a racetrack like Monza, but we want to give everyone the opportunity to run it,” said Erin Longin, General Manager Run/Train at PUMA. “We’re always looking for way to innovate through partnerships and we can’t wait to bring this activation to life for the millions of runners and motorsport fans across the world.”

Faster. Monza. kicks off a series that will see PUMA and Formula 1 activate at multiple tracks throughout the 2024 season – details of which will be released in the coming months.

FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2023 will take place on Sunday 3 September.

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HERZOGENAURACH, AUGUST 30, 2023
PUMA SHIFTS INTO HIGH GEAR WITH NEW BMW M MOTORSPORT COLLABORATION

PUMA and BMW M Motorsport introduce an all-new lifestyle collaboration that is fuelled by performance and designed at the apex of workwear and streetwear.

The collection is an expression of elite craftsmanship and team spirit, inspired by BMW M Motorsport’s world-famous factory team.

Making use of hard-wearing CORDURA® fabrics, the collection features modernized workwear silhouettes mixed with graphic elements created by PUMA and BMW M Motorsport.

The collaborative range is highlighted by a matching set of two-tone garments, the Nuwork Jacket and Nuwork Trousers, both featuring authentic workwear detailing such as reinforced panels, as well as utilitarian and accessible pocket layouts. A Longsleeve and Graphic T-shirt add two essential silhouettes to the collection, both featuring BMW M Motorsport “Service” graphics. PUMA’s iconic cat logo also makes an appearance on select garments, paired with stitched labels bearing the BMW M Motorsport insignia.

The PUMA x BMW M Motorsport collection is available starting September 2, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

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SOMERVILLE, MASSACHUSETTS, AUGUST 31, 2023
PUMA HOOPS LAUNCHES LAFRANCÉ COLLECTION WITH LAMELO BALL

PUMA Hoops and LaMelo Ball are unveiling the LaFrancé Collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated, luxurious twist for the PUMA brand, weaving in a dramatic, yet romantic, take to on-court and off-court fashion.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. Spanning 8 apparel pieces and two footwear styles including a limited MB.03 LaFrancé. This collection debuts the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon.

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the alien underground, this collection reflects designs inspired by Ball’s special abilities that make him out of this world both on and off the court. The MB.03 LaFrancé is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. In addition to the MB.03 LaFrancé, the collection also includes a RS-X LaFrancé for more of a lifestyle feel, and apparel including branded jersey, hoodie, shorts, jogger pants, and two graphic tees.

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“I am excited to bring my two worlds together, PUMA and La Francé and unveil this collection to my fans which I helped design. The pieces in the collection are perfect for on and off the court style” said LaMelo Ball.

Set to launch on October 6th, 2023, The PUMA x LaFrancé collection, will retail for $40-$125 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

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HERZOGENAURACH, 28TH AUGUST 2023
PUMA FOR SCUDERIA FERRARI UNVEILS THE MONZA LIMITED EDITION: A FUSION OF SPEED AND RACING HERITAGE

Global Sports Company PUMA for Scuderia Ferrari is proud to present the Monza Limited Edition. A breathtaking masterpiece that embodies the essence of racing heritage. Drawing inspiration from the liveries of two legendary machines—the Ferrari F1-75 and the Ferrari 499P LeMans Hypercar—the Monza Limited Edition pays tribute to a remarkable racing heritage that has left an indelible mark on the world of sports for decades.

From the legendary tracks of LeMans to the prestigious circuits of Monza, Scuderia Ferrari has consistently showcased a legacy of speed, precision, and success. The Scuderia Ferrari Monza Limited Edition encapsulates this spirit, fusing the past and the present into a design that will ignite the passion of motorsport enthusiasts.

Reviving the timeless racing legacy of Scuderia Ferrari, this limited edition features the Replica drivers caps and a Replica t-shirt consisting of the iconic colors red and yellow.

The legendary Ferrari F1-75 takes center stage in this exclusive drop, as it showcases the iconic Ferrari red—a symbol of the Formula 1 team's unwavering passion and speed.

The line also showcases a vibrant shade of yellow, reminiscent of the ferocity and determination displayed by the Ferrari 499P LeMans Hypercar during its triumphant run in this years Le Mans. Emblazoned across this electrifying yellow is the iconic Ferrari wording, a symbol recognized worldwide for its excellence in motorsport.

Completing the Monza Special Edition, the sleek black finish exudes power and elegance. This black segment adds a touch of sophistication, perfectly complementing the vibrant colors above.

The Monza Limited Edition is a rare fusion of past and present, encapsulating the spirit of Scuderia Ferrari's greatest moments on the track and the boundless innovation that defines the future.

Experience the thrill of Scuderia Ferrari's racing heritage with the Scuderia Ferrari Monza Limited Edition —get yours now at puma.com, store.ferrari.com as well as selected retailers.

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HERZOGENAURACH, AUGUST 26, 2023
ICE-COLD STYLE. THIS IS PUMA’S WINTER RINK COLLECTION

Inspired by the world of ice hockey, PUMA’s Winter Rink collection mixes bold graphics, exaggerated proportions, and Y2K codes to create a new, conceptual collection.

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Centered around the hockey jersey as the collection’s focal piece, the Winter Rink collection features both apparel and footwear, blending vivid patterns, vibrant colors, and team-style logos. The PUMA cat appears throughout, subtly hidden in several of the collection’s designs.

70s cuts like flared leggings, pencil skirts, and long-sleeve roll-neck tops featuring geometric patterns are paired with more cozy essentials like hooded sweatshirts.

The PUMA “Winter Rink” jersey features an oversized cut, with specially designed badges emblazoned on the chest.

Lastly, PUMA’s limited-edition “Winter Rink” Slipstream comes with a muted color scheme mixing an icey greyish-blue with a salmon tone splashed across the PUMA Formstrip.

The PUMA “Winter Rink” collection is available starting August 26, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

herzogenaurach, germany, january 10, 2020
PUMA´s Nitefox highway

Inspired by trail running shoes, PUMA’s Nitefox Highway adds a bit of flair to the trail. With a styling nod to the early 2000s, the Nitefox Highway combines outdoor performance with street elements. The curved and rugged outsole fits perfectly with the reflective details and vivid color combos.

 

herzogenaurach, germany, january 10, 2020
ralph sampson lo perf

PUMA’s Ralph Sampson Lo Perf is ready to take the court. Stamped with a gold foil print of Sampson’s signature, PUMA’s elegant homage to the NBA Hall-of-Famer is not to be missed. This all-white version of the low-top sneaker updates its look with perforations marking the classic PUMA Formstrip. Celebrated for its sleek and enduring style, PUMA’s Ralph Sampson Lo Perf remains a leader in street fashion.

 

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