The momentous, monochromatic drop looks at the world through Rosé-colored lenses, blooming with personal references, culminating in a collection that is a creative embrace of Rosé’s personal taste and aesthetics. Oversized basics are paired with distinctly feminine designs and tailored elements that pull from PUMA’s history of sportswear designs, alongside a special “ROSIE” graphic wordmark, and two fresh takes on the PUMA Speedcat.

The campaign's ethereal visuals introduce the collection, bringing it into focus with dreamlike softness. Set against green pastoral backdrops, the images capture a nostalgic, unfiltered mood that mirrors Rosé’s poetic intent: quiet rebellion, honest expression, and everyday confidence. 

"This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé. 

Following her Speedcat-powered roadtrip adventure, Rosé now presents her very own iterations of the racing-inspired silhouette. The Speedcat Ballet features pointe-inspired laces, while the Speedcat OG Premium comes with statement lacing details enveloping the upper. 

For apparel, the collaboration’s design ethos channels Rosé’s vision into an expression of sporty, streetwear-coded designs. Reinterpreting PUMA’s iconic track suits, the collection’s Oversized Track Jacket and Relaxed Track Pants bring a modern approach to legacy styles. Relaxed and roomy sportswear-inspired fits continue with the Half-Zip Jacket and Full-Zip Hoodie, in addition to the Mesh Top with a bold “ROSIE” graphic on the rear. A clever wink in the collection, the X-Small Duffle and Micro Grip serve as playful visual punctuation throughout the range, offering compact forms that add personality and proportion.

PUMA x ROSÉ collection is available starting August 28, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Continuing to draw inspiration from the beautiful game, PUMA and KidSuper’s latest drop is immersed in the original artwork of Dillane. PUMA’s iconic T7 tracksuit and the pitch-inspired V-S1 sneaker take center stage in a campaign titled “The Gaffers,” which pays homage to those larger-than-life personas who dominate the touchlines: football coaches.

In “The Gaffers,” two coach archetypes go head-to-head, as brash and loud clashes with suave and stylish, in a battle of clipboard against cologne. In this epic sporting saga, the story-driven campaign features an ensemble cast of models, with Dillane himself making a not-so-surprise appearance as well. The campaign also shows a glimpse of the new KidSuper FC pitch, a rooftop street-football oasis in the heart of Brooklyn.

Dillane’s expressive visuals and distinct use of color come to life in sportswear silhouettes and vintage football-inspired designs. The color-blocked windbreaker and patterned T7 tracksuit are joined by a sideline staple, the long hooded down coat, adorned with playful doodles and KidSuper FC branding. Women’s offerings include leggings and a long-sleeve shirt, with headwear and accessories like the Grip Bag, beanie, and cap carrying the same visual DNA. 

KidSuper and PUMA also bring in two new footwear silhouettes. From the 1970s, the low-profile PUMA Brasil adds a touch of football heritage to the collection, offered in two gum-soled colorways with distressed, faded uppers. The more modern V-S1 takes inspiration from two 2000s-era performance designs, updated for 2025 with asymmetrical lacing and bold accents. For the collaboration, KidSuper gives the silhouette a grassy pitch-like upper.

The latest from PUMA and KidSuper is available starting September 1st, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Named for its signature upper and celebrated for its nostalgic colorways, the PUMA Suede is now reimagined with a premium execution in collaboration with the maker of renowned English suede leathers.

For this second drop, the Suede is pared back into one of its purest and most pristine expressions, featuring original detailing and rendered in three elegant and vibrant colorways: “Honey Butter,” “Persian Blue,” and “Orange Glo.” The latter edition evokes 

a famous Knicks-orange colorway created specially by PUMA for the Suede’s one-time namesake, the ever-stylish Walt “Clyde” Frazier Jr.

Since 1825, Charles F. Stead has crafted premium suedes known for their soft, natural feel. A meticulous tanning process sets their materials apart as some of the finest in the world. Commemorating the handshake between the two brands, each pair comes with a special Charles F. Stead hang tag, crafted from the same material as the upper.

The PUMA x Charles F. Stead Suede is available starting September 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The new PUMA Speedcat is available starting August 14, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Engineered like uniform, the drop reworks streetwear staples in premium materials - from the heavyweight hoodie and tee to a cap that balances utilitarian edge with refined detail. A co-branded badge, designed for the collab, runs across the apparel.

Anchoring the collection is the PUMA x Skepta Skope Forever Low. Smooth leather, rope laces and a hiking sole. The silhouette feels like a school shoe - but reimagined with contrast tabs and a silver tongue badge. Even the Formstrip is reduced to a stitch.

First release lands at Big Smoke Festival, London, August 9–10, 2025. 

Full global launch: August 14, via PUMA.com and select retailers.

The FENTY x PUMA Collection includes:

• FENTY x PUMA AVANTI LS: The icon returns. The Avanti LS fuses sport and fashion in a pale purple colorway and a black/beige version, featuring signature football stitching details, a fold-over tongue, and soft, luxe materials. Inspired by the PUMA King boot, the Avanti is here to play.

• FENTY x PUMA CAT CLEAT L: Inspired by the PUMA Striker, the FENTY x PUMA Cat Cleat features a sleek slip-on design and football-style cleats at the sole. It’s streetwear with a stadium twist.

• FENTY x PUMA NYLON DRILL TOP: Designed with an oversized, comfy fit, the Drill Top blends football DNA with Rihanna’s bold aesthetic. Consider it your new go-to for effortless, elevated streetwear.

• FENTY x PUMA T7 SLIM TEE: The T7 Tee features a sleek, fitted silhouette with just the right amount of stretch, finished off with a ribbed collar and rhinestone PUMA Cat Logo.

• FENTY x PUMA SHORTSLEEVE JERSEY: Rihanna’s take on a short sleeve jersey that features contrast mesh side panels, tonal piping, and ribbed details. Finished in soft purple and cream tones with a metallic FENTY x PUMA woven label, it’s a pitch-perfect remix.

• FENTY x PUMA PIPING TRACK PANT: This pair serves up loose, relaxed style with an adjustable waistband, contrast side panels, and piping details.

• FENTY x PUMA TOWELING TRACK SHORT: The Track Shorts come in a rich maroon hue with a towel terry texture, an adjustable waistband, and embroidered branding at the leg. 

• FENTY x PUMA POCKET GRIP BAG: Crafted with a slim, elegant shape and contrast piping, the FENTY x PUMA Pocket Bag fits perfectly under your arm and will take you from day to night in style. This instant staple is rounded off with metal hardware, an adjustable shoulder strap, and FENTY x PUMA branding. 

• FENTY x PUMA SCARF: Chic with a side of sport. This FENTY x PUMA Scarf is crafted from silky material in a soft purple hue, finished with a double-sided chevron sublimation print. Throw it on, tie it up, style it your way.

The new FENTY x PUMA collection drops exclusively on PUMA.com and PUMA flagship stores on August 6th at 10AM worldwide.  The following day, August 7th at 10AM, it will be available at select global retailers.  

Black, yellow, and green colorways recall PUMA’s campaign from 2003, which launched PUMA’s partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025.

Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed. 

The release date also coincides with the weekend of Notting Hill Carnival: London’s iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music.

The PUMA H-Street Pack inspired by Jamaica is available starting August 25, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

This time, the world of Hot Wheels Monster Trucks roars to life through a bold, action-packed lineup of footwear, apparel, and accessories. The limited-edition range draws inspiration from Mattel’s Hot Wheels® Monster Trucks, transforming legendary rigs like Mega-Wrex and Tiger Shark into wearable statements, to coincide with Hot Wheels’ upcoming new Dinos vs. Sharks season.

Big action and big wheels are transformed into streetwear essentials like Graphic 
T-Shirts, Cargo Pants, and a Crewneck Sweater featuring electrified graphics and relaxed cuts. Each piece is finished with co-branded silicone badges and color-rich prints that channel the explosive visual language of Hot Wheels. 

On foot, PUMA and Hot Wheels® rev up the collaboration with new versions of the CA Pro and RS-X silhouettes, as well as the track-inspired Speedcat. Rich with details that reference Hot Wheels Monster Trucks, the specially designed RS-X comes with a vivid color scheme that evokes the ferocious Mega-Wrex, while the Tiger Shark-themed CA Pro is equipped with a convertible tongue that conceals a hidden PUMA x Hot Wheels® logo lockup. Tuned up for the track, the Speedcat features an asphalt-black finish with a monster truck-inspired insignia on the heel. For Hot Wheels collectors, each sneaker comes wrapped with special packaging.

The latest from PUMA x Hot Wheels® is available starting August 7, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Two new colorways, bold pink and sleek black, channel Gray’s fearless style and match the Mostro’s rebellious energy step for step. 

In her latest visuals with PUMA, Rosé and the Speedcat sit in stillness, harnessing idle speed and ready to ignite. With each frame, tension builds as the Speedcat, ready to accelerate, is backdropped by the untamed power of a rumbling engine and blazing-red muscle on four wheels. Once again, Rosé emits effortless elegance while highlighting the Speedcat as a bold emblem of individuality, bridging its unique past into the present. 

The new PUMA Speedcat is available starting July 24, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.  

First introduced over 50 years ago, the original PUMA King left an indisputable mark on the world of football. By 1999, the silhouette evolved into the King Indoor, an updated version that was quickly embraced by stylish youth in the early 2000s.

For their first collaboration with PUMA, Lack of Guidance brings the King Indoor back into focus, this time in a sleek, matte-black execution from laces to outsole. Crafted in smooth leather, the shoe stays true to its original form with stitched detailing and a sculpted silhouette, while the lace cover maintains a clean, understated look.

The release also includes a co-branded King football jersey for SS25, sponsored by Systemarosa and available exclusively at Lack of Guidance.

The PUMA x Lack of Guidance King Indoor and jersey drop on July 18, available exclusively at the Lack of Guidance store and online at lackofguidance.com. Starting July 19, 2025, the King Indoor will also be available at select retailers.

The latest campaign captures the Inhale’s unique energy through an intimate, crew-driven lens. Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity. From daylight fit checks to midnight moves, the Inhale is here to shake things up.

Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.

The new PUMA Inhale launches on August 7, 2025, from PUMA.com. PUMA flagship stores, and selected PUMA stockists.