MOSTRO METALLIC
Herzogenaurach, March 31, 2025
THE PUMA MOSTRO SHINES IN A HIGH-TECH METALLIC FINISH

PUMA’s Mostro sneaker, a true icon of avant-garde footwear, is reimagined in a bold new metallic edition. 

Further amplifying the Mostro’s futuristic DNA, the latest iteration dazzles with a shimmering metallic finish. A pixelated grid beneath the mesh upper enhances its reflective effect, creating a dynamic, high-tech look that shifts with the light. An entirely vegan design, the shoe’s PUMA Formstrip is also expressed with a bold metallic execution of sculptural appliqués across the upper. 

First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette was instantly received as a norm-defying design, becoming a cult favorite among those drawn to its futuristic aesthetic. Now, the unmistakable sneaker continues to make noise through collaborations and special releases. 

The PUMA Mostro “Metallic” is available from April 1, 2025, from PUMA.com and selected retailers. 

FENTY x PUMA  BARBADOS TRIP
27th February
Rihanna Hits The Sea Wearing The Cat Cleat From Her New FENTY x PUMA Collection in Barbados

While in Barbados to celebrate the launch of the new FENTY x PUMA collection, Rihanna was seen sporting multiple looks that incorporate her new Avanti LS and Cat Cleat Jelly styles.

The three-day FENTY x PUMA launch celebration included a kick-off opening ceremony with Rihanna, a field day held at the Usain Bolt Sports Complex to accrue points for her Clara Lionel Foundation, a tour of her favorite hometown spots and a relaxing day at sea to round-out the trip.

See below for every look detail!

Wearing the Avanti LS Stitched in Lime Sheen-Pumpkin Pie featuring crochet and stitching details and a classic soccer gum sole. Inspired by the legendary PUMA KING soccer cleat, the Avanti LS is here to play.

 

Wearing the Cat Cleat Jelly in Lime Sheen color with a luxuriously comfortable jelly design, the never-before-seen FENTY x PUMA Cat Cleat Jelly brings a sporty edge with soccer-inspired cleats on the sole.

FENTY x PUMA  BARBADOS TRIP
FENTY x PUMA  BARBADOS TRIP

Shop the collection HERE

PUMA x HARRY POTTER
Herzogenaurach, March 12, 2025
NEW CHARMED HARRY POTTER COLLABORATION UNVEILED BY PUMA AND WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS

PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin. 

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range. 

 The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole. 

 

A PUMA x Harry Potter waist bag and cap continue the collection’s school robe-inspired look, utilizing crests and House colors. 

For witches, wizards, and Muggles alike, PUMA x Harry Potter is available starting March 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

PUMA x HELLO KITTY
Herzogenaurach, March 3, 2025
HELLO KITTY AND FRIENDS JOIN PUMA FOR A WATERCOLORED, ‘90S-INSPIRED COLLABORATION

PUMA and Sanrio strike up an exciting new friendship, creating a collection that channels the ‘90s, taking inspiration from Los Angeles and vibrant West Coast sunsets.

Including designs for both kids and adults, the pink-on-pink range comprises watercolor visuals mixed with playful doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the beloved illustrated character is also joined by her friends My Melody and Kuromi.

The adults collection features relaxed essentials elevated with unique treatments like puff prints and holographic details, as well as patterns featuring Hello Kitty. Hoodies and T-Shirts add a casual element to the collaboration, with special graphics that blend PUMA logos with playful bows and

Hello Kitty imagery. Activewear is included in the form of the Ribbed Tank Top and Ribbed Flared Leggings, in addition to the One Piece, a sporty collection highlight adorned with a tonal allover Hello Kitty print.

The collection’s pastel-hued footwear highlights Hello Kitty’s friend My Melody, and her frenemy Kuromi. The PUMA x Hello Kitty and Friends Palermo draws inspiration from My Melody, featuring watercolor panels, an overdyed midsole, and a lace shroud. Kuromi’s influence appears in the PUMA Easy Rider, which incorporates watercolor accents and playful doodle designs, while the PUMA Suede XL sneakers provide options for bold pink or understated black styles.

PUMA x Hello Kitty and Friends available starting March 6, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

PUMA x KIDSUPER DROP 3
Herzogenaurach, 4th March, 2025
THE EXPRESSIVE ARTWORK OF KIDSUPER MERGES WITH PUMA’S ARCHIVE OF FOOTBALL CLASSICS

Close PUMA collaborator Colm Dillane, better known as KidSuper, returns with his latest collection, fusing streetwear style codes with PUMA’s archive of football classics. 

The DNA of the ongoing collaboration once again blends fashion-forward patterns, graphics, and details with the form and function of sportswear. Featuring statement designs that are elevated with original artwork created by KidSuper himself, the collection also includes the Indoor Dstrsd and a new rendition of the PUMA King Indoor. 

Dillane’s signature visuals appear across the range on items such as the graphic jersey, which features bold watercolor imagery on the chest, and the button-up shirt, which is adorned with KidSuper Studios’ handwritten wordmark and custom illustrations. Cut and sew items like the progressive hoodie, windbreaker, and shorts are linked by two-tone contrasting contour patterns which have become a recurring motif within the  
PUMA x KidSuper partnership. The ringer tee has a retro look and feel, with the PUMA and KidSuper Studios logos sharing placement on the chest. The collection’s pants are characterized by their roomy and relaxed fit. 

For accessories, Dillane and PUMA serve up a logo BB Cap and hiking-inspired backpack that brings a utilitarian edge to the offerings. 

In keeping with the collaboration’s football-inspired roots, and the partnership’s affinity for expressive footwear, this drop offers up the Indoor Dstrsd and King Indoor. The Indoor Dstrsd incorporates worn-in details, subtly frayed fabric, and a vintage finish, while the King Indoor is imagined in characteristic faded hues, offset by the shoe’s signature gum sole for grip. 

The humorous campaign is an exclusive behind-the-scenes look into the inner workings of KidSuper Studios, where creativity is always an adventure. For the lucky intern, a frenzied environment of artistry and athletics (don’t forget a pair of free shoes) is just another day on the job. 

PUMA x KidSuper is available from the 8th of March, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

PUMA x SKEPTA
Herzogenaurach, 24 February, 2025
PUMA AND SKEPTA ARE BACK WITH DROP TWO OF THE SKOPE FOREVER MID SNEAKER

PUMA and Big Smoke amplify their creative collaboration with the launch of a fresh colorway for the Skope Forever Mid sneaker 2025 drop.  

Skepta continues to reinterpret PUMA’s heritage and design codes through his distinct lens, infusing the collection with a forward-thinking take on hiking-inspired styles. 

 The Skope Forever Mid features outdoor-inspired details, including a premium leather upper, rope laces, and hiking-style lace stays. For 2025, the silhouette is reimagined in a sleek black leather and light grey mesh palette, accented by bold turquoise laces for a striking finish. 

 This new iteration builds on the original Skope Forever sneaker, which launched in May 2024, adding a modern twist to early-2000s aesthetics. The collection also includes specially designed accessories, such as a pair of collaborative gloves. 

The PUMA x Skepta Skope Forever Mid will be available starting February 28, 2025, via PUMA.co.uk, PUMA stores, and select retailers worldwide. 

JER-SHE
Herzogenaurach, 20th February 2025
PUMA UNVEILS JER-SHE: A CANVAS FOR WOMEN'S SELF-EXPRESSION.

 In March, PUMA invites women to express themselves with the JER-SHE collection, offering a blank canvas for women to write their own story.    

JER-SHE embraces the power of simplicity, and the idea that you are at your best when you are yourself. To make it real, PUMA provides women with a platform to shine; each piece in the collection serves as a blank page, inviting women to express their true selves with boldness and authenticity. The collection spans across football, basketball and motorsports. 

 "This campaign celebrates the diversity and strength of women in sports. We're proud to provide a platform for them to shine and inspire each other’s. Every jersey in this collection represents a blank canvas to express who they are and what they stand for” said Maria Valdes, Chief Product Officer at PUMA. 

 Drawing inspiration from basketball, Motorsports, and football, the collection introduces three experimental jerseys that challenge conventions through remixed proportions, deconstructed forms, and subversive takes on sports iconography. These pieces represent a new vision of athletic uniforms, one that is driven by the women shaping the future of sport. Capping off the collection, a Bucket Hat extends the JER-SHE design language, reinforcing the capsule’s bold aesthetic. 

 "Every choice of outfit carries a personal narrative, and every piece of clothing is a blank page to write and draw who you really are," said Julie Legrand – Senior Director Global Brand Strategy & Communications at PUMA.  

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

PUMA x Rombaut
Herzogenaurach, 25th February, 2025
PUMA x ROMBAUT “LEVITATION” SNEAKER INVITES YOU TO JUMP INTO YOUR HIGHER SELF

PUMA and ROMBAUT embark on a shared quest to rethink and elevate footwear design.

Looking through ROMBAUT’s unique lens, the concept-driven footwear collaboration embraces elements of past influences with futurism. Inspired by the PUMA archive, the partnership is also informed by Eastern philosophies, which elucidate human betterment through mindfulness, education and intentional action.

Through its minimalist design, the PUMA x ROMBAUT collection is designed to evoke peace, serenity, and harmony with nature. The design itself is defined by its innovative “Levitation” sole, a floating heel piece underpinning the shoe’s structure, itself connected to a Formstrip that cages the knitted upper. The accompanying PUMA x ROMBAUT “Levitation” Sock takes on the same design language, replacing the knitted upper with a high-top sock fit, featuring a prominent ROMBAUT logo hit. Made from recycled TPU components and man-made leather, the design is 100% vegan, in keeping with one of ROMBAUT’s commitments to sustainability and earth-friendly materials.

The “Levitation” concept originally made its debut at the brand’s Paris Fashion Week SS25 presentation, coinciding with ROMBAUT’s 10th anniversary.

The campaign presents the collaboration in an alternate realm, blending dream and reality while exploring the contrast between Eastern philosophy and hypercapitalism. It questions desire and consumption—whether they express identity or true fulfillment.

The imagery also introduces ‘Brainsport’, a concept that unites mental and physical well-being, fostering clarity, resilience, and purpose in a fractured world. Levitation symbolizes the pursuit of wisdom, rising above chaos through mindfulness, knowledge, and action. Rather than offering answers, the PUMA x ROMBAUT collaboration invites us to question what elevation and jumping into your higher self truly means.

The PUMA x ROMBAUT “Levitation” collection is available starting March 1, 2025, from rombaut.com and selected PUMA stockists.
 

 MOSTRO FEY
Herzogenaurach, 19th February, 2025
THE PUMA MOSTRO FEY BRINGS A MONSTROUS TOUCH TO THE CLASSIC MARY JANE

PUMA unveils the Mostro Fey, a harmony of the Mostro’s brave visual language, juxtaposed with the elegant and preppy charm of the Mary Jane. 

Balancing a streamlined look with the Y2K-era, retrofuturistic edge of the Mostro, the new Mostro Fey is defined by a Mary Jane-style band across the open forefoot, in place of the strap closure that features on the original Mostro design. The stitchless upper is composed of a technical micro-ripstop and nubuck on the heel, with a Formstrip-shaped contour flowing across the cross-pollinated silhouette. 

 Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly celebrated for its unique and brave look. Now, more than 25 years later, the Mostro Fey resurfaces as a modern street-style icon, embracing its rebellious spirit while evolving to embrace the moment. 

The PUMA Mostro Fey is available in “Dark Amethyst/PUMA Black” and “Cool Weather/PUMA Black” starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

MOSTRO OG
Herzogenaurach, 19th February, 2025
PUMA UNLEASHES A TRIO OF COLORWAYS FOR THE MOSTRO OG PACK

The PUMA Mostro continues to emerge from the shadows, reanimating after 25 years in cryogenic slumber. After its reintroduction last year, the silhouette is set to make a big impact in 2025 as well. 

Adding a touch of color to the Y2K-era design, red, green, and blue colorways utilize a fine mesh for the upper, matched with black accents and white logo hits on the shoe’s Formstrip and heel. Distilling the Mostro down to its purest expression, the beastly pack is a timeless play on the innovative design, maintaining its sculptural shape, low profile, and avant-garde spiked sole. 

Since 1999, the spine-chilling PUMA Mostro has been a favorite of those who defy the norm. Named after the Italian word for monster, the hybrid silhouette borrows from two diverse realms: the streamlined sprinting spikes of the ‘60s and the surfing shoes of the ‘80s. 

To this day, the Mostro continues to captivate with its distinctive, sculptural design, low-profile shape, and avant-garde, spiked sole. 

The PUMA Mostro OG is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

TEENAGE MUTANT NINJA TURTLES
Herzogenaurach, February 11th, 2025
COWABUNGA! PUMA TEAMS UP WITH TEENAGE MUTANT NINJA TURTLES

PUMA enlists the help of Teenage Mutant Ninja Turtles [TMNT] for a radical new collaboration. 

Leonardo, Raphael, Donatello and Michelangelo – New York City’s pizza-loving, skateboarding, crime-fighting quartet – team up with PUMA to create a range of bold streetwear essentials packed with hidden easter eggs. 

Comic-book protagonists turned TV and film heroes, the Turtle bros take over PUMA’s Suede XL and RS-X sneaker silhouettes, which are accompanied by a limited-edition apparel capsule. Exposed to Mutagen Ooze and designed for secret missions, the collection comes with tech wear inspired executions and details. 

Cut-and-sew offerings are highlighted by the PUMATECH Track Jacket and Cargo Pants, which feature a cracked, shell-like pattern alongside co-branded tags and logos hits. The PUMATECH Cargo Vest is crafted with a technical ripstop material, featuring nunchaku-inspired zipper tabs. Essential streetwear silhouettes feature specially created PUMA x TMNT graphics, including the Graphic Crew and Graphic Tee. 

From deep within the New York City sewers, the collection’s footwear is inspired by the Turtles themselves, and their supervillain foe, Krang. The Suede XL is reimagined with a TMNT motif, once again featuring a shell-like debossed pattern across the green upper, with a contrasting Formstrip in purple suede, and custom graphic elements like “Cowabunga” hits on the outsole and pizza imagery on the shoe’s tongue. A second Suede XL pays homage to Krang, with a special purple color scheme, bespoke eyelets and details that evoke the brain-like reptilian character. Finally, the collaboration’s RS-X is themed around the Turtles’ sewer lair, with a green and black colorway elevated by cracked leather, 3D printing on the tongue and an ooze-covered insole. 

PUMA x TMNT is available starting Friday, February 14 from PUMA.com, PUMA flagship stores and selected PUMA stockists. 

MOSTRO LEATHER
Herzogenaurach, 6th Februrary, 2025
PUMA’S MOSTRO “LEATHER” PACK BRINGS DARK AND LIGHT INTO BALANCE

PUMA’s new Mostro “Leather” pack brings a minimal color execution to the maximalist, avant-garde silhouette. 

Featuring a subtly pebbled leather makeup, PUMA’s fearsome Mostro sneaker comes in black and cream editions, pushing the shoe’s unmistakable details and textures to the forefront. 

Originally released in 1999, and named after the Italian word for monster, the Mostro was instantly received as a convention-defying model. Now, PUMA ushers the Mostro back into the spotlight. 

The PUMA Mostro “Leather” pack is available starting February 22, 2025, from select PUMA retailers. 

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