Infused with the spirit of terrace style, the collection balances streetwear sensibilities with subtle nods to match-day heritage. Standouts include a utilitarian anorak-inspired Jacket with a prominent front pocket and half-zip closure, cut from robust twill, and a sleek black Bomber with a shirt collar and the script logo embroidered across the chest and back. The T7 Jacket arrives in an elevated knitted construction, upgraded with branded zipper pulls and tonal detailing. Understated pants round out the collection’s head-to-toe offerings.

Accessories extend the story, with a collaborative sling bag providing pitch-side practicality and a baseball cap offered in two versatile colorways, both featuring the collection’s distinctive script logo. 

Rounding out the collection, footwear icons like the Super Team and King Indoor are elevated with minimalist design language and meticulous detailing. The stripped-back Super Team features debossed branding and a seamless upper, while the King Indoor arrives in premium suede, complete with Represent’s debossed mark on its unmistakable lace shroud, a subtle tribute to football’s enduring style both on and off the field.

PUMA x Represent is available starting October 11th, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Styled with her signature edge, Gray presents the latest Mostro in a soft sage colorway, brought to life through a cinematic series of visuals. Defined by its spiked sole and sleek strap closure, the hybrid design of the Mostro proves to be as enduring as it is bold, whether under the glow of disco lights or at a quiet corner table. 

The limited-edition range features reimagined versions of the PUMA Inhale and Inverse sneakers, alongside apparel and accessories that pay tribute to the world of Sonic. The capsule features hidden Easter eggs, character nods, and customizable elements, inspired by the Blue Blur and SEGA’s newest kart-racing game Sonic Racing: CrossWorlds™.

At the heart of the footwear lineup is the PUMA Inhale, a dynamic 2000s running silhouette reborn in Sonic’s signature blue. Shadow and Tails are each given their own spin on the PUMA Inverse, with colorways echoing their in-game personas. All three sneakers feature custom designs in the form of character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and replaceable Formstrips.

On the apparel side, PUMA goes full throttle with a speedy collection that blends motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds. The matching Track Jacket and Track Pants feature a blackout palette accented by bold red piping and Sonic co-branding. The Graphic Hoodie and Shorts arrive with a washed treatment and gold-ring drawstring aglets, while the Racer Shirt showcases an oversized monochrome Sonic graphic across the body. The graphic tee unites the whole trio, Sonic, Tails, and Shadow. Topping off the collection are a 5-panel cap and waist bag, both featuring ring-inspired zipper pulls and co-branded badges. 

The collection’s visuals carry over into the game itself, which includes eight PUMA-designed in-game decals that players can use to customize their vehicles in Sonic Racing: CrossWorlds. The PUMA decal pack will be available at no additional cost for all players who purchase the game.

The latest from PUMA x Sonic the Hedgehog launches on October 30, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Hello Kitty is joined by her friends Kuromi and My Melody in a capsule that celebrates her love of decorating everything in sight, from her diary to her phone to her entire bedroom, with stickers. Built around this playful motif, the collection is brought to life through all-over patterns, glitter accents, and sticker-inspired graphics across a full range of apparel and footwear.

For apparel, pastel tones unite the collection, with PUMA x Hello Kitty and Friends graphics and sticker album-inspired patterns that jump off of each design. The Slim Tee comes with a specially created graphic on the chest, going along with the collection’s Pleated Skirt. A Bomber Jacket adds a preppy touch to the playful collaboration, while the Relaxed Crewneck is splashed with a bold print from neck to waist.

The attention to detail and stick-inspired motif carry over into the footwear, which comprises the Palermo, Easy Rider, and Suede XL. The Palermo is topped with a bow-accented Formstrip and a My Melody heel graphic, while the Easy Rider is adorned with an all-over pattern and a Kuromi cameo. Lastly, the Suede XL is fitted with a custom lace shroud that nods to Hello Kitty and her kawaii crew. Completing the collection’s theme, each pair comes with a limited sticker sheet featuring Hello Kitty and all her pals inside the special-edition packaging.

The latest from PUMA x Hello Kitty is available starting October 2, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

At its core is the PUMA H-Street, a retro running silhouette originally derived from the early 2000s PUMA Harambee spike. Guizio’s take strips it back with an understated palette and a tactile mix of airy mesh and fuzzy suede in light beige. Two additional lace sets in brown and neon green invite wearers to accessorize the sneakers and customize their look, while a discreet Guizio tag marks the collaboration.

The apparel side revisits PUMA’s iconic T7 tracksuit with a modern twist. In Navy Blue, the leaping cat is imagined as a bold side-stripe accent, while the Black and Bronze versions lean into tonal detailing. Completing the lineup, an active top and skirt bring Guizio’s feminine edge to the sporty foundation.

The campaign visuals channel the rawness, intimacy, and stripped-back simplicity of ’90s fashion ads, capturing the PUMA x Guizio collection in moments of connection, ease, and understated sensuality.

PUMA x Guizio launches on September 20, 2025, from PUMA.com, PUMA flagship stores, and via partner. 

Infused with playful energy and offbeat graphics, the new capsule builds on the duo’s debut drop, blending skate style with PUMA’s iconic sport codes. Serving up an assortment of oversized essentials, cut and sew goods, and footwear, the collection is locked down with loud, custom graphics created specially by PUMA and the crew at RIPNDIP.

Building on the first drop, Nermal and PUMA’s leaping cat silhouette are behind some of the collection’s key graphics, including skate staples like the graphic t-shirt, as well as the graphic hoodie, matching oversized wide sweatpants, and dad cap. A trippy, kaleidoscopic graphic also appears across the knitted vest and reversible skull beanie in a vivid green and black color scheme.

The collaboration’s footwear highlights start with the Suede XL, an extra-padded version of the 1968 PUMA icon. RIPNDIP’s version features trippy Nermal visuals etched across the upper, plus a stash pocket tucked inside the tongue, rendered in a muted tape colorway. PUMA’s Inhale and Inverse complete the collection’s footwear range. While the Inhale takes on a black color scheme with a subtle gradient towards the toe, the electrified Inverse is treated with green tones overlaid with molten silver. Hiding in the design of each shoe, Lord Nermal makes another surprise appearance, as he’s known to do.

The latest from PUMA x RIPNDIP launches September 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

This sleek evolution trades the signature strap closure for a sleek, ankle-high sock profile, while preserving iconic Mostro details with its recognizable spiked rubber sole. The outsole’s aggressive tread pattern features distinctive visual texture, staying true to the original Mostro’s sport-inspired DNA. Available in black and khaki, each pair features a breathable textile upper and a functional rear pull tab for easy on-and-off wear.