PUMA x ROMBAUT DROP 2
Herzogenaurach, 30th April, 2025
PUMA AND ROMBAUT WANT YOU TO TRANSCEND YOUR REALITY

PUMA and ROMBAUT continue their bold, concept-driven footwear collaboration, centered around their innovative "Levitation" design, with Drop 2. 

Following the sell-out success of Drop 1, which captured attention for its futuristic aesthetic, this new release builds upon the first collection’s bold vision, introducing two new colorways of the PUMA x ROMBAUT "Levitation" series. 

The highlight of Drop 2 is the low-top PUMA x ROMBAUT "Levitation" in a striking Medic Green colorway, featuring a laceless mesh upper and the ROMBAUT logo on the toe. This design is underscored by the groundbreaking "Levitation" sole featuring a floating heel element that gives the shoe a unique and dynamic structure, challenging traditional footwear conventions. The release also includes the PUMA x ROMBAUT "Levitation" Sock in an exclusive White colorway showcasing pre-worn detailing and signature Rombaut finishing. 

Both styles stay true to ROMBAUT’s ethos of sustainability. Crafted with recycled materials, the collection is entirely vegan, furthering ROMBAUT’s dedication to using earth-friendly components. 

The “Levitation” design first captured attention at ROMBAUT’s Paris Fashion Week SS25 runway show, which marked the brand’s 10th anniversary. The initial colorways were launched in March 2025, setting the stage for this exciting follow-up drop. 

The imagery supporting this second drop presents the collaboration in an alternate realm, blending dream and reality. It questions desire and consumption—whether they express identity or true fulfillment. Levitation symbolizes the pursuit of wisdom, rising above chaos through mindfulness, knowledge, and action.  

The PUMA x ROMBAUT Levitation Medic Green colorway drops on May 3, 2025, and will be available at rombaut.com and selected retailers. The exclusive PUMA x ROMBAUT "Levitation" Sock White will be available at SSENSE and rombaut.com only.   

SUEDE
Herzogenaurach, 22 of April, 2025
ELEVATING AN ICON: PUMA SUEDE REBORN WITH CHARLES F. STEAD’S EXPERT CRAFTSMANSHIP

A classic reborn for a new generation, the PUMA Suede continues to evolve through a new premium execution.

For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

Named in honor of its signature upper material, and famously for its many classic and nostalgic colorways, the PUMA Suede is now treated to an elevated re-work, featuring premium materials crafted by renowned British tannery Charles F. Stead.

Rendered in a suite of colorways, this luxurious take on the PUMA Suede arrives in six different versions, including the original Black color scheme, as well as Natural, Baby Blue, Royal Blue, Pink, and Caramel.

Founded in 1825, Charles F. Stead is well-known for its top-quality suede that undergoes a careful tanning process, creating a soft, natural feel that many consider to be a hallmark of the very best suede in the world. Paying tribute to the collaboration, each pair comes with a commemorative Charles F. Stead hang tag, also crafted from suede.

The PUMA x Charles F. Stead Suede is available starting April 25, 2025, from PUMA.com, PUMA flagship stores, and stockists including Bodega, KITH, Concepts, and END Clothing.

About the PUMA Suede

Since 1968, the PUMA Suede has been on a remarkable journey, and has helped build the foundations of key cultural movements from hip-hop to skateboarding and streetwear. The story begins with PUMA's first-ever “lifestyle” shoe, the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised by Tommie Smith. In 1973, Walt Frazier added his spin on the shoe, creating the Clyde. Following Frazier’s era, it became the Suede, named for its signature material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas.

In the present day, modern tastemakers have adopted the Suede and made it their own. The iconic silhouette has lived a different life over each decade and each generation, and the last 50 years have made it clear: no two Suedes are worn the same.

PUMA x SKEPTA
Herzogenaurach, April 21, 2025
PUMA AND SKEPTA UNVEIL THE STREAMLINED SKOPE FOREVER LOW

PUMA and Skepta unveil the very latest from their ongoing partnership, debuting a new take on the Skope Forever sneaker, which launched in its original form in May 2024. 

Skepta once again reenvisions PUMA’s sportswear DNA through his unique lens, creating a streamlined low-top that features a tech-luxe design, defined by key outdoor references. Featuring a premium leather upper, rope laces, and hiking-style sole tooling, the new Skope Forever Low comes in a monochromatic color scheme with grey big-hole mesh and black leather overlays on the upper, accentuated with contrasting high-vis laces. 

The collaborative sneaker is elevated with premium finishes that mark the partnership, including a PUMA x Skepta badge logo on the tongue, which also appears on the shoe’s treaded outsole. 

The PUMA x Skepta Skope Forever Low will be available starting April 26, 2025, via PUMA.co.uk, and select retailers worldwide. 

V-S1
Herzogenaurach, 15th April, 2025
INSPIRED BY THE PITCH, PUMA’S V-S1 TURNS SPEED INTO STREET STYLE

PUMA introduces the new V-S1, inspired by the brand’s longstanding history of performance football design, re-imagined for the streets. 

The new V-S1 is steeped in 2000s-era football DNA, borrowing from PUMA’s family of V1 football boots, which was known for its radical designs and use of innovative materials like carbon fiber. 

The new V-S1’s pitch-inspired look borrows and interprets visual elements from the V1.06, and V1.08. The silhouette is defined by its low-profile shape, asymmetrical lacing, and unmistakable performance accents like its structural heel cage. PUMA’s Formstrip and leaping cat logo are seamlessly integrated into the streamlined design, as silver engulfs the shoe’s upper, further evoking Y2K aesthetics. Material hits on the upper create a symphony of textures, from cracked leather to micro dots and mesh. The V-S1 breaks out in two inaugural colorways, including the vivid “Poised Pink” and metallic “Shadow Gray.” 

In a true synergy of football and lifestyle, the V-S1 boldly rethinks performance design, igniting a new and exciting future of hybrid designs. 

The PUMA V-S1 is available starting April 19, 2025, from selected stockists and PUMA.com

 

 

About the PUMA V-Series 

In the 2000s, PUMA’s V-series of football boots evolved performance design in leaps and bounds. Short for “velocity,” the V1 helped establish a new category of ultra-light boots that let players move faster. This innovation was in part thanks to Schoeller ConTec, a tough, paper-thin fabric just 0.4mm thick. Borrowing from motorsports, PUMA then added carbon fiber sole plates, creating a new standard for lightweight design. On the back of additional PUMA footwear designs that are entrenched in the terrace footwear trend, plus throwback silhouettes like the Avanti and King Indoor, the time was right for PUMA to reintroduce the V-series to return to the spotlight, in an entirely new way. 

Asos x Puma
Herzogenaurach, April 14, 2025
A TRIO OF NEW COLORWAYS TAKE OVER THE PUMA MOSTRO OG

First debuting in 1999 with a bold, boundary-pushing design that captured the spirit of the Y2K era, the PUMA Mostro now returns in its OG form. 

Showing the Mostro in its purest and most original expression, this new trio of colorways maintains the Mostro’s signature design features, including its sculptural shape, low profile, and avant-garde spiked sole. 

Pink, yellow, and black colorways are each accentuated with a contrasting silver Formstrip on the upper, in addition to PUMA’s leaping cat insignia on the heel, also rendered in silver. 

Romeo Beckham effortlessly showcases how to blend the Mostro into everyday style, pairing the iconic silhouette with sleek, casual looks in the recent ASOS campaign. 

Named after the Italian word for monster, the hybrid silhouette has gained renewed attention through special-edition releases and sought-after collaborations. 

The PUMA Mostro OG is available now at PUMA.com, PUMA flagship stores, and select PUMA stockists. 

MOSTRO FEY DROP 2
Herzogenaurach, April 10, 2025
PUMA BRINGS A PREMIUM TOUCH TO THE MOSTRO FEY

For PUMA’s latest update of the Mostro Fey, the daring silhouette receives an elevated update, with premium suede, leather, and mesh wrapping the hybrid sneaker.  

First introduced by PUMA earlier in 2025 as a fresh take on the Mostro, the Mostro Fey is defined by its unique harmony between the Mostro’s brave visual language and the elegant charm of the Mary Jane. 

Now, premium materials envelop the hybrid design, which features airy mesh and buttery suede across the upper. This new edition of the Mostro Fey arrives in two colorways, including a black-on-black version that is complemented by an all-white edition. 

Later this year, the Mostro Fey’s story continues with an additional limited-edition release planned for May 2025. 

The PUMA Mostro Fey is now available at PUMA.com, PUMA flagship stores, and selected PUMA stockists

KING INDOOR ROYALTY
Herzogenaurach, April 8, 2025
PUMA’S LATEST KING INDOOR IS FOR THE QUEENS

For Kings and Queens alike, it’s not just about winning, it’s about winning in style. 

The iconic King Indoor is the centreline of PUMA’s new “Royalty” pack. Inspired by the legendary names who wore the PUMA King, including larger-than-life figures like Johan Cruyff, Diego Maradona, and Pelé, this latest release borrows from the familiar team colors of nations that have competed on the world’s biggest sporting stage, the World Cup. 

Nearly 60 years ago, the first PUMA King was introduced to the sport of football. In 1999, the silhouette evolved when the PUMA King Indoor touched the pitch for the first time. Then in the early 2000s, the King Indoor captured the attention of stylish youth who embraced the silhouette into the era’s cultural codes. 

For the launch, an accompanying campaign celebrates three female street ballers who invite us to spend a gameday in their boots. Additionally, coinciding with the Dutch holiday of King’s Night, PUMA will team up with Dutch label Lack of Guidance for a launch event, featuring a curated panel talk, music, and more – all in the name of the King. Live-recorded in North Amsterdam, the home of Johan Cruyff, the first episode will feature Ghanaian designer Jefferson Osei, Lack of Guidance co-founder Akaar Amin, and Naomi Accardi of creative platform Systemarosa. 

 

 The PUMA King Indoor “Royalty” pack launched on April 1, 2025, and is now available at select retailers worldwide. 

SPEEDCAT DROP 3
Herzogenaurach, 3rd April, 2025
THE ADVENTURE CONTINUES WITH THE PUMA SPEEDCAT

Dua Lipa kicks off the next chapter of her road trip adventure, letting her Speedcats lead the way through the desert. Cruising in a classic ride and making spontaneous pit stops along the way, her path takes her through diners and other iconic roadside spots. As she embraces the journey, Dua Lipa highlights the Speedcat in Brown, alongside other fresh takes on the silhouette. 

The Speedcat-fueled adventure embodies the same bold spirit of exploration that originally defined, and continues to define, the racing-inspired essence of the Speedcat. 

Reintroduced from PUMA’s archive for its 25th anniversary, the Speedcat made its official return in the summer of 2024, earning celebrity co-signs and proving its sell-out appeal. Since then, PUMA has redefined the iconic silhouette through collaborations and limited releases. 

 

The PUMA Speedcat in “Haute Coffee” and “Royal Blue” plus the Speedcat Ballerina will be available starting 10th April, 2025 from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

MOSTRO METALLIC
Herzogenaurach, March 31, 2025
THE PUMA MOSTRO SHINES IN A HIGH-TECH METALLIC FINISH

PUMA’s Mostro sneaker, a true icon of avant-garde footwear, is reimagined in a bold new metallic edition. 

Further amplifying the Mostro’s futuristic DNA, the latest iteration dazzles with a shimmering metallic finish. A pixelated grid beneath the mesh upper enhances its reflective effect, creating a dynamic, high-tech look that shifts with the light. An entirely vegan design, the shoe’s PUMA Formstrip is also expressed with a bold metallic execution of sculptural appliqués across the upper. 

First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette was instantly received as a norm-defying design, becoming a cult favorite among those drawn to its futuristic aesthetic. Now, the unmistakable sneaker continues to make noise through collaborations and special releases. 

The PUMA Mostro “Metallic” is available from April 1, 2025, from PUMA.com and selected retailers. 

FENTY x PUMA  BARBADOS TRIP
27th February
Rihanna Hits The Sea Wearing The Cat Cleat From Her New FENTY x PUMA Collection in Barbados

While in Barbados to celebrate the launch of the new FENTY x PUMA collection, Rihanna was seen sporting multiple looks that incorporate her new Avanti LS and Cat Cleat Jelly styles.

The three-day FENTY x PUMA launch celebration included a kick-off opening ceremony with Rihanna, a field day held at the Usain Bolt Sports Complex to accrue points for her Clara Lionel Foundation, a tour of her favorite hometown spots and a relaxing day at sea to round-out the trip.

See below for every look detail!

Wearing the Avanti LS Stitched in Lime Sheen-Pumpkin Pie featuring crochet and stitching details and a classic soccer gum sole. Inspired by the legendary PUMA KING soccer cleat, the Avanti LS is here to play.

 

Wearing the Cat Cleat Jelly in Lime Sheen color with a luxuriously comfortable jelly design, the never-before-seen FENTY x PUMA Cat Cleat Jelly brings a sporty edge with soccer-inspired cleats on the sole.

FENTY x PUMA  BARBADOS TRIP
FENTY x PUMA  BARBADOS TRIP

Shop the collection HERE

PUMA x HARRY POTTER
Herzogenaurach, March 12, 2025
NEW CHARMED HARRY POTTER COLLABORATION UNVEILED BY PUMA AND WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS

PUMA and Warner Bros. Discovery Global Consumer Products brings the world of Harry Potter to life in a magical way. Inspired by PUMA’s sports heritage, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin. 

Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the apparel is highlighted by the T7 Tracksuit, Jerseys, and a selection of essential staples like Hoodies and T-Shirts. Graphic tees play with Quidditch themes, featuring spellbook-inspired imagery. PUMA x Harry Potter badges appear throughout, in addition to accents like House-inspired crests, and Golden Snitch embroidery that is carefully hidden throughout the range. 

 The PUMA Palermo is transformed with the colors of Gryffindor and Slytherin, coming in green and silver, or scarlet and gold options. A removable lace shroud is emblazoned with the name of each house, as well as debossing to represent Slytherin’s clever serpent and Gryffindor’s brave lion. PUMA’s Easy Rider also comes with a new asymmetrical design, honoring all four of the Hogwarts houses through subtle color hits on the midsole. 

 

A PUMA x Harry Potter waist bag and cap continue the collection’s school robe-inspired look, utilizing crests and House colors. 

For witches, wizards, and Muggles alike, PUMA x Harry Potter is available starting March 27, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

PUMA x HELLO KITTY
Herzogenaurach, March 3, 2025
HELLO KITTY AND FRIENDS JOIN PUMA FOR A WATERCOLORED, ‘90S-INSPIRED COLLABORATION

PUMA and Sanrio strike up an exciting new friendship, creating a collection that channels the ‘90s, taking inspiration from Los Angeles and vibrant West Coast sunsets.

Including designs for both kids and adults, the pink-on-pink range comprises watercolor visuals mixed with playful doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the beloved illustrated character is also joined by her friends My Melody and Kuromi.

The adults collection features relaxed essentials elevated with unique treatments like puff prints and holographic details, as well as patterns featuring Hello Kitty. Hoodies and T-Shirts add a casual element to the collaboration, with special graphics that blend PUMA logos with playful bows and

Hello Kitty imagery. Activewear is included in the form of the Ribbed Tank Top and Ribbed Flared Leggings, in addition to the One Piece, a sporty collection highlight adorned with a tonal allover Hello Kitty print.

The collection’s pastel-hued footwear highlights Hello Kitty’s friend My Melody, and her frenemy Kuromi. The PUMA x Hello Kitty and Friends Palermo draws inspiration from My Melody, featuring watercolor panels, an overdyed midsole, and a lace shroud. Kuromi’s influence appears in the PUMA Easy Rider, which incorporates watercolor accents and playful doodle designs, while the PUMA Suede XL sneakers provide options for bold pink or understated black styles.

PUMA x Hello Kitty and Friends available starting March 6, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

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