As Senior Manager CRM Europe, you will lead and evolve PUMA’s CRM strategy across Retail and E-Commerce, driving customer acquisition, engagement, loyalty, retention, and lifetime value. You will ensure best-in-class CRM execution while shaping the future of customer engagement, membership, personalization, and lifecycle marketing across Europe.

You will act as the key CRM expert and strategic partner across multiple functions, translating customer insights into impactful campaigns and seamless omnichannel experiences. In addition, you will lead and develop a CRM Manager while driving operational excellence and continuous innovation within the CRM function.

Your Responsibilities

• Lead and continuously develop PUMA Europe’s CRM strategy across Retail and E-Commerce, aligned with the global CRM framework.
• Own the European CRM programme, customer lifecycle strategy, and CRM campaign roadmap.
• Drive customer acquisition, conversion, retention, loyalty, and customer lifetime value through data-driven CRM initiatives.
• Manage and prioritize the European CRM calendar in alignment with commercial, marketing, and business objectives.
• Lead the planning, execution, optimization, and reporting of lifecycle marketing campaigns across multiple customer touchpoints, with a strong focus on email marketing and automation.
• Develop and enhance customer journeys, personalization strategies, segmentation approaches, and automated lifecycle programmes.
• Act as a key driver of PUMA Europe’s Membership Programme, ensuring alignment with global standards while elevating local customer engagement.
• Collaborate closely with Brand Marketing, Retail, E-Commerce, Merchandising, Media, IT, Analytics, and Global CRM teams to maximize business impact.
• Own CRM reporting, KPI tracking, and performance analysis to identify opportunities and continuously improve campaign effectiveness.
• Drive testing, experimentation, innovation, and best practices across all CRM activities.
• Manage CRM technologies and capabilities, partnering with internal and external stakeholders to support future growth and innovation.
• Oversee CRM budgets, forecasting, and investment tracking to ensure efficient resource allocation and strong commercial return.
• Ensure compliance with privacy, deliverability, accessibility, customer experience, and brand standards.
• Create, plan, and execute newsletters for both e-commerce and retail channels to drive customer engagement, retention, and sales. Manage newsletter activities on a day-to-day basis, ensuring timely execution and consistent communication across all channels according to seasonality and product launches.

• University degree in Marketing, Business Administration, Digital Commerce, Communications, or a related field.
• 6+ years of experience in CRM, Lifecycle Marketing, Customer Engagement, or Digital Marketing, ideally within Retail, Sports, Fashion, or Consumer Goods.
• Proven experience managing CRM programmes across multiple markets and customer touchpoints.
• Strong expertise in email marketing, customer lifecycle management, segmentation, personalization, and marketing automation.
• Deep understanding of customer journeys, loyalty programmes, membership strategies, and omnichannel customer engagement.
• Strong analytical mindset with experience translating customer insights and campaign performance into business actions.
• Hands-on experience with CRM platforms, customer databases, marketing automation tools, and reporting solutions.
• Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills with the ability to influence cross-functional teams.
• First leadership experience and a passion for coaching, mentoring, and developing talent.
• Highly organized, detail-oriented, and solutions-focused, with a continuous improvement mindset.
• Fluent in English, both written and spoken. Another european language is a plus.

• Lead the conceptualization, standardization and harmonization of business processes across European markets, accounts and sales channels as part of the strategic transformation program.
• Facilitate cross-functional business workshops to align target processes, business rules and operating principles of the new operating model.
• Drive business decisions and secure formal sign-off from senior stakeholders.
• Own, govern and maintain business process documentation and standards for the Commercial Workstream.
• Act as the business process expert and owner for the Commercial Workstream.
• Serve as the primary liaison between local business teams, regional leadership and the project organization, ensuring business alignment throughout the transformation.

• Several years of experience in business process management, transformation, commercial operations, consulting, or a comparable business environment.
• Strong understanding of commercial processes across markets, customer accounts and sales channels.
• Proven ability to facilitate cross-functional workshops and drive alignment among diverse stakeholder groups.
• Experience in process design, standardization and harmonization within international organizations.
• Strong stakeholder management skills with the ability to influence and challenge senior leaders.
• Excellent analytical, communication and decision-making skills, combined with a pragmatic hands-on mindset.
• Experience in large-scale transformation, operating model or system implementation projects is a strong advantage.
• Fluent in English and comfortable working in a complex, international matrix organization.

Establish PUMA’s Global Experience Standard

• Define the creative and production benchmark
• Codify a Global Experience Playbook (creative, design, guest journey, hospitality, digital integration, sustainability, ROI measurement)
• Introduce premiumization principles to elevate perception beyond price positioning
  

Drive Cultural Relevance

• Build experiences that resonate across sport, music, youth culture, fashion and innovation
• Integrate athlete, ambassador and collaborator storytelling
• Ensure every experience ladders to Master Brand positioning
  

Ensure Commercial & Governance Rigor

• Implement budget discipline and approval structures
• Define KPI framework (earned media, cultural impact, brand lift, conversion where relevant)
• Align with regional marketing and category business objectives
  

Global Experience Strategy & Architecture

• Audit current global and regional event ecosystem
• Define annual global events & experiences calendar
• Develop tiered model
  • Tier 1: Global Tentpoles
  • Tier 2: Regional Flagships
  • Tier 3: Cultural/Community Moments
• Create experience design framework:
  • Narrative architecture
  • Spatial design principles
  • Guest journey mapping
  • Content capture & amplification model
  • Digital and social integration

Establish global production standards and supplier governance.

Work closely across teams to support all events and experiences for the PUMA brand.

• 10+ years of experience in global brand experiences, experiential marketing, events or brand activation, ideally within the sporting goods, lifestyle, fashion or consumer goods industry
• University degree in Marketing, Communications, Event Management, Business Administration or a related discipline
• Proven track record of developing global experience strategies, playbooks and scalable creative and production standards across markets and event formats
• Strong understanding of sport, music, youth culture, fashion and innovation, with the ability to translate brand strategy and talent storytelling into culturally relevant, premium experiences
• Extensive expertise in experience design, including narrative architecture, spatial concepts, guest journey mapping, hospitality, content amplification, and digital and social integration
• Strong commercial and operational capabilities, including budget governance, KPI and ROI measurement, supplier management and complex global production
• Excellent leadership, stakeholder management and communication skills, with the ability to influence and align regional marketing, category and cross-functional teams in a global matrix organization
• Strategic, creative and highly organized, with a collaborative, solution-driven mindset, fluency in English and willingness to travel internationally

• Develop mid/long-term sustainable growth plans for regional product directives
• Collaborate with key stakeholders to develop and optimize the product assortments
• Lead and drive the Apparel Merchandising process and overall sign off the delivery of the optimum assortments by division and for regions, to markets in order to drive sell-through and reach financial targets
• Review and edit apparel assortments to optimize the product efficiencies and market opportunities globally while maximizing brand experience across categories, channels & accounts
• Influence and execute global tools and processes in order to streamline best business practice
• Develop and drive a global merchandising strategy and set regional KPIs and objectives while guiding and keeping a close eye on divisional implementation in the different regions
• Manage and set accurate forecasting processes within deadlines and targets
• Monitor in-season product performance in the regions
• Work closely with the regional apparel merchandising teams to provide consumer, competition and customer qualitative and quantitative feedback as input to future Product Merchandising Strategies.

• Minimum of 5 years of experience in a go-to-market, merchandising and/or planning role
• College/University degree with a focus on Business/Merchandising
• Passion for sports and fashion
• Dynamic teammate who embraces change, is comfortable with ambiguity, and always looking for ways to improve self & business
• Strong verbal & written communication skills, including meeting facilitation and presentations – English fluent
• Ability to manage multiple deadlines at once, across a variety of stakeholders
• Aptitude for data and analysis – including data capture, reporting, analysis and practical application.
• Ability to influence, motivate, lead and negotiate across a diverse set of stakeholders
• Good knowledge of MS Office programs (Excel, PPT) and ability to quickly learn new software applications.

• Support the Product Line Managers in coordinating all aspects of product life cycle management

• Assist with market- and competitor studies, retail and product trend research, data collection and general day-to-day business

• Create presentations, prepare, and attend internal and external meetings / events

• Support data management of product database and benchmark analysis

• Prepare price and cost comparison, sales data and order figures

• Maintain product descriptions for the seasonal product catalogue, support with photo approvals and be the key point person for the organization of samples.

• Enrolled student in a relevant field of studies for the whole period of an internship
• Excellent MS Office skills (Excel, PowerPoint)
• Fluent in English
• Organized and proactive team player with an entrepreneurial attitude
• Communicative and open-minded personality
• Interest in the sporting goods industry, especially in footwear
• Starting date: 01.01.2026; duration: 6 months.

• Collect market intelligence under the direction of the Senior Designer/Teamhead/Creative Director, providing all stakeholders with accurate and up-to-date information on design trends and developments and utilizing this information effectively
• Contribute to the quality of products' design content in order to reinforce and strengthen the brand position and generate consumer demand
• Integrate product and technical developments into product design
• Support the Senior Designer in the execution of innovative product design development aimed at continuous design innovation and achieving set goals
• Challenge the global brand positioning guidelines to ensure consideration of new product and program ideas and appropriate modification when necessary
• Launch innovative product design ideas in line with specific product strategies
• Identify functionality requirements and ensure accurate use of information technology systems in order to gain competitive advantage
• Identify opportunities for design support in order to improve business processes and enhance customer/consumer intimacy
• Contribute to the formulation of the annual product design plan for the product category and introduce and execute innovative design ideas, in order to achieve Business targets and product category objectives
• Delivery of projects in line with Puma development calendar
• Ensure that design activities leverage learning across the PUMA organization
• Contribute to adequate protection of PUMA’s intellectual property.

• Bachelor/Master degree in Design, Graphic Design or similar education 
• 3+ years of experience designing Apparel products for one or more leading footwear/lifestyle/sports brands 
• Good knowledge of sports performance, fabrics and new industry technology
• very good feeling for colors, fabrics and trends
• excellent CAD skills using Adobe and knowledge of MS Office (especially PowerPoint) 3D software knowledge good to have but not a requirement
• very good written and spoken English skills are a must
• excellent presentation skills
• team player mentality
• Please submit your PORTFOLIO with your application.

• Lead international market and competitor studies as well as the analysis of forecasts and sales performance to identify business opportunities and product direction.
• Define and drive collection and marketing strategies for the assigned product lines in alignment with category and business objectives.
• Lead the collaboration with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection reflects market needs and commercial opportunities.
• Work closely with Business Unit, Footwear, Apparel and Accessories teams to ensure concept and product coordination across all product segments and influence cross-functional decision-making.
• Own and drive the product creation process based on the Go-to-Market (GTM) calendar, ensuring timely execution and delivery.
• Present and represent product lines, category strategies and key business insights to international partners, key accounts and senior stakeholders.

• Use market visits, trade fairs, and supplier meetings to identify trends, opportunities, and improvements

• Degree in Business Administration, Sports Management or similar
• 5-7 years work experience in product management in the sporting goods industry, preferably Sportstyle and /or Apparel

• Good market, retail, and consumer knowledge with insight-driven recommendations
• Developed product sense and taste level
• Very good communication skills as well as excellent English knowledge (written and spoken)
• Good analytical and commercial skills to evaluate data and derive conclusions
• problem solving mindset
• ability to provide a holistic approach, aligned with brand strategy implementation
• Excellent MS-Office skills (Excel, Word, Power Point)
• Flexible teamplayer with good organisational skills and well structured work.

• Organize the equipment for PUMA-sponsored teams (such as Jamaica, Portugal, Bahamas etc.)- Equip the PUMA contracted athletes with PUMA products
• Manage the Athlete Service
• Host and coordinate Athlete Visits to the PUMA headquarters
• Contribute to internally and externally shared PowerPoint presentations for the Director of Sports Marketing Running.

• Enrolled student in a relevant field of studies (Sports Management, Business Administration, Int. Business or similar)
• Affinity to the fields of athletics and running
• Motivated, reliable and committed
• Good command of English and German language
• Structured and independent way of working as well as flexibility and resilience
• Openness, determination and ability to work in a team
• All genders are welcome to apply
• Starting Date: 01.02.2027; Duration: 6 months.

• You operate, administer and continuously improve our EDI integration platform SEEBURGER BIS
• You monitor and support EDI, API and B2B integration processes globally
• You onboard customers, suppliers, marketplaces and logistics providers
• You drive continuous improvements, automations and integration standards across the platform
• You manage communication protocols including AS2, OFTP2, SFTP, FTPS and HTTPS
• You perform incident management, troubleshooting and root-cause analysis
• You manage certificates, encryption, digital signatures and secure data exchange
• You support SAP S/4HANA integrations, IDoc processing and master data synchronization
• You support global Order-to-Cash process integrations including ORDERS, ORDRSP, DESADV, INVOIC and PRICAT.

• Completed degree or equivalent experience in Information Technology, Computer Science or Business Informatics
• Several years of experience with SEEBURGER BIS and/or other EDI integration platforms
• Experience in EDI, B2B integration and API management
• Strong analytical, communication and stakeholder management skills
• Experience supporting global integration and business process environments
• Knowledge of EDIFACT, ANSI X12, XML, JSON and IDoc standards
• Experience with communication protocols such as AS2, OFTP2, SFTP and HTTPS
• Experience with SAP S/4HANA, SAP ECC or other ERP solutions
• Knowledge of networking, VPNs, firewalls and IT security concepts
• High level of English language skills, both written and spoken
• Willingness to travel.

• Collaborate on the delivery of the Training Footwear category 
• Conceptualize unique and market relevant designs that address consumer, retailer and company goals on a seasonal timeline, including follow-up on designs and design direction
• Support the creation of collection based and stand-alone designs, material combinations and colors that are innovative and trend relevant
• Provide market research and design trend analysis supporting collection theme and design direction
• Prepare support material for reviews

• completed design degree
• First hand experience in color/materials/graphic/footwear design or related design
• Proficiency in Illustrator & Photoshop
• Demonstrated knowledge of footwear consumer and trends
• Refined level of color and material understanding
• Excellent presentation and communication skills
• Ability to work independently and under tight deadlines
• Higly organized, extremely accurate, with the ability to manage multiple projects at the same time
• Ability to adapt to change quickly
• This opportunity will be available in full time or part time
• Please submit your PORTFOLIO with your CV.

We are seeking a talented, fast-moving video editor to join our team and create compelling social, paid media, commercial, and e-commerce content. You’ll transform footage into engaging, platform-native videos for PUMA’s social channels and paid campaigns, while also filming original content as needed. Working closely with Central Marketing partners, you’ll help bring creative concepts to life from production through final delivery. The ideal candidate has strong Adobe Premiere Pro and After Effects skills, hands-on experience with AI-generated video tools, and a genuine passion for sports and fashion.

• Edit short-form videos for Instagram, TikTok, YouTube, Facebook, X, and other social platforms
• Edit paid media content, including performance, brand, and commercial spots, that meets PUMA’s creative standards
• Adapt and resize creative for different platforms, formats, and aspect ratios
• Use VFX techniques such as masking and rotoscoping, along with purposeful effects and transitions, to strengthen each edit
• Incorporate AI-generated video using tools such as RunwayML to create, extend, and enhance footage and visuals
• Support occasional video shoots, including simple, run-and-gun content capture
• Create out-of-home video content for digital billboards using After Effects templates
• Apply platform-specific best practices and performance insights to create videos that capture attention and drive results.

• Bachelor’s degree in film, video production, or a related field—or equivalent professional experience—with two to three years of professional video editing experience
• Proficiency in Adobe Premiere Pro and After Effects, with foundational knowledge of VFX and post-production workflows; familiarity with Final Cut Pro X is a plus
• Experience editing social, paid media, and commercial content, with a strong understanding of platform specifications and best practices
• Working knowledge of AI video-generation tools, particularly RunwayML; familiarity with Veo, Kling, Midjourney, Firefly, or similar tools is a plus
• Motion graphics experience, including animated titles, lower thirds, kinetic typography, and social templates, is a plus
• Interest in video production and hands-on experience with mirrorless cameras
• Ability to work independently, prioritize competing projects, and manage a high-volume workload while meeting tight deadlines
• A strong creative eye, clear communication skills, and a collaborative approach
• Experience in the footwear, athletic, or apparel industry is a plus.

• Aufbau, Pflege und Weiterentwicklung nachhaltiger, vertrauensvoller Beziehungen zu Running-Spezialisten und ausgewählten Wholesale-Partnern in deinem Verantwortungsgebiet.
• Entwicklung strategischer Partnerschaften mit relevanten Handelspartnern zur Förderung eines nachhaltigen und profitablen Umsatzwachstums.
• Unterstützung unserer Handelspartner durch Produkttrainings, Sell-out-Maßnahmen, Optimierung der POS-Präsenz sowie Überwachung von Warenbeständen und Nachorderpotenzialen.
• Planung, Erstellung und Durchführung zielgruppengerechter Produktschulungen für Retail-Partner und definierte Kundenstandorte.
• Organisation und Umsetzung von Händler-Events, Test-&-Try-Aktivierungen sowie Sammlung und Weitergabe von Markt- und Produktfeedback an interne Stakeholder.

• Berufserfahrung im Vertrieb, Außendienst, Retail, Category Management oder in einer vergleichbaren kundenorientierten Position.
• Leidenschaft für Running, Sport und innovative Produkte sowie die Fähigkeit, andere dafür zu begeistern.
• Ausgeprägte Kommunikations-, Präsentations- und Beziehungsmanagementfähigkeiten auf Englisch und Deutsch.
• Selbstständige, strukturierte und lösungsorientierte Arbeitsweise mit hoher Eigeninitiative.
• Reisebereitschaft innerhalb des zugewiesenen Gebiets sowie ein gutes Verständnis für Markt- und Kundenbedürfnisse.