Develop and execute a comprehensive European wholesale and key‑account strategy that aligns with long‑term business objectives and brand positioning.

Identify and activate growth opportunities across markets, channels, and customer groups to drive both penetration and whitespace expansion.

Lead high‑impact negotiations on contracts, pricing structures, trading terms, and joint business plans to create mutual value with key accounts.

Build, manage, and elevate senior‑level relationships within strategic accounts to strengthen trust, alignment, and long‑term partnership growth.

Oversee the full sell‑in and order‑management cycle, ensuring excellence in preseason order capture, in‑season trading, and reorder processes.

Establish a rigorous business‑performance rhythm with regular reviews, challenging forecasts and identifying risks and opportunities early.

Deliver annual sales, revenue, and profitability targets across wholesale and distribution channels with strong commercial stewardship.

Monitor key performance indicators, analyze deviations, and implement corrective actions to protect and accelerate business performance.

Ensure strategic and operational alignment across European markets to maintain consistency, capture opportunities, and drive unified customer strategies.

Lead, inspire, and develop a high‑performing Strategic Key Accounts team, focusing on capability building and succession planning.

Foster a culture of accountability, collaboration, and continuous improvement while promoting a positive and inclusive team environment.

Oversee all aspects of performance management including hiring, onboarding, coaching, goal setting, reviews, development planning, and compliance.

Translate consumer insight into strategic scenarios that shape assortment architecture, pricing strategies, account prioritization, and growth models.

Partner with Marketing, Merchandising, Supply Chain, and Finance to ensure aligned brand execution, inventory flow, margin management, and forecasting.

Over 10 years of progressive experience in key account management, commercial leadership, or strategic sales within sporting goods, consumer goods, retail, or wholesale environments is required.

A proven record of leading large Pan‑European or multi‑market strategic accounts and delivering sustained revenue and profit growth is essential.

An extensive experience negotiating high‑value commercial agreements, long‑term partnership frameworks, and joint business plans.

Strong understanding of wholesale, distribution, and omnichannel dynamics—across commercial, operational, and financial levers—is critical.

Demonstrated success collaborating cross‑functionally with Marketing, Merchandising, Supply Chain, Finance, and Retail is expected.

A bachelor’s degree in Business, Sales, Marketing, or Economics is required, with an MBA or similar advanced degree preferred.

Experience leading and developing high‑performing commercial teams in complex, matrixed international environments is necessary.

Fluency in English is mandatory, with additional European languages considered an advantage.

A strong strategic thinker with deep commercial acumen, strong negotiation capability, high analytical proficiency, and the ability to influence senior stakeholders.

The role requires a future‑focused, growth‑driven mindset with strong project leadership, talent development, cross‑functional alignment, and continuous‑improvement capabilities.

Support the operational framework of European Merchandising by maintaining reliable processes, tools, and systems that ensure smooth daily operations and future scalability.

Execute and manage the seasonal demand‑planning process from Line Freeze through Pre‑Order forecasting, ensuring accuracy and strong cross‑functional alignment.

Monitor and update regional demand plans throughout the season by partnering with Merchandising, Sales, Clusters, and Areas to reflect business and market changes.

Ensure master data and system accuracy, including correct style lifecycle mapping and planning attributes that support consistent forecasting.

Facilitate effective coordination between Merchandising and Marketing by ensuring accurate product information and supporting timely product‑readiness handovers.

Recommend improvements to tools and processes that enhance data visibility, increase planning efficiency, and strengthen decision‑making.

Manage KPI reporting and dashboard updates by providing insights that support leadership reviews and commercial decision‑making.

Collaborate with Merchandising Directors and Marketing Planning to improve workflows, reinforce process consistency, and support cross‑functional alignment.

Coordinate the creation and maintenance of the seasonal regional product catalogue, ensuring accuracy and alignment with merchandising requirements.

Support and coordinate regional SMU/MFO/Commercial DealSMU processes by ensuring governance, prioritization, and clear communication across merchandising teams.

3–5 years of experience in Merchandising Operations, Demand Planning, Supply Chain Planning, or similar commercial roles within retail, sporting goods, or consumer goods is required.

A strong hands‑on experience with seasonal planning cycles, forecasting processes, and merchandise data management.

Deep familiarity with ERP, planning systems, and PIM/PLM tools is essential, along with the ability to ensure data accuracy and troubleshoot issues.

Experience working in a matrixed, cross‑functional environment—partnering with Merchandising, Marketing, Sales, SCM, Finance, and D&T—is important.

The role requires capabilities in coordinating seasonal calendars, product catalogues, samples, and GTM tools.

Strong reporting and analytical skills are needed, including KPI tracking and preparing insights for leadership.

Prior experience leading or mentoring team members, or acting as a senior contributor, is beneficial.

A bachelor’s degree in Business, Merchandising, Supply Chain, or a related field is required, with fluency in English and additional languages considered a plus.

Align regional Teamsport assortments with global product guidelines across Wholesale, E‑commerce, and Retail to support European merchandising execution.

Assist in coordinating the Go‑To‑Market process by preparing seasonal launch calendars and ensuring timely alignment with category marketing.

Contribute data‑driven inputs for area merchandising plans, helping tailor assortments based on global direction, channel needs, and consumer insights.

Support assortment reviews by identifying efficiency improvements, evaluating local commercial deals, and helping analyze revenues, processes, and ROI.

Adapt global assortments and tools for European clusters by tailoring product selections to reflect local market and consumer requirements.

Maintain accurate regional price lists, update systems accordingly, and consolidate forecasts to support timely global submissions.

Provide data inputs for financial planning, including updates for midterm plans, budget scenarios, and category performance reviews.

Collaborate with cross‑functional teams—Sports Marketing, Global Product, Sales, Supply Chain, and Marketing—by providing information needed for GTM preparation.

Support operational routines by monitoring data quality, coordinating category tasks, managing SMU or collaboration requests, and preparing sales tools and product workbooks.

Track in‑season performance, gather regional insights, and assist with adjustments, trend analysis, and improved merchandising forecasts to optimize category results

A solid educational foundation in Business Administration, Marketing, Merchandising, Product Management, or a related field to support category and assortment work.

A strong merchandising and category‑management expertise, built through 3–5 years of experience in retail, wholesale, or consumer‑goods environments.

A robust understanding of assortment planning, forecasting, pricing, and product‑lifecycle fundamentals, enabling accurate and commercially sound decisions.

A collaborative, cross‑functional skillset for working effectively with Supply Chain, Marketing, Sales, and regional or global teams within a matrix structure.

A practical familiarity with SMUs, collaborations, and localized assortment tailoring, supporting market‑specific product adaptations.

A solid grasp of European consumer behavior and retail/E‑commerce dynamics, informing channel‑relevant merchandising choices.

A strong project‑management discipline and ownership mindset, paired with attention to detail, multitasking ability, and a hands‑on, continuous‑improvement approach.

Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities .

Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

Drive Full-Funnel Marketing programs across all consumer touchpoints.  

Develop and adapt category-specific activation concepts for key launches .

Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.  

Execute category-led brand experiences supporting priority launches and narratives . 

Execute local integrated marketing planning for key brand and product campaigns . 

Execute with local European markets to drive sell-in and sell-through performance.  

Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.  

Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . 

Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.   

Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. 

Proven experience developing annual category marketing plans aligned with global strategies. 

Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. 

Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. 

Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. 

Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. 

Experience working across European markets and adapting global initiatives to regional or local needs. 

A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments.

A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities.

A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact.

An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams.

A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners.

A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities.

Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.

Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.

Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.

Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.

Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.

Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.

Coordinate campaign development and execution with external vendors and agencies when needed.

Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.

Support store leadership in integrating marketing activities that enhance overall retail performance.

Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

Experience with 3–5 years in retail marketing, brand activation, events, or in‑store communication—preferably within fashion, sports, or lifestyle environments. 

Hands-on experience supporting in‑store activations, retail campaigns, and event coordination. 

Exposure to working with Visual Merchandising, Retail Operations, PR, and Brand teams in an execution‑focused capacity. 

Understanding of consumer behavior, retail trends, and in‑store engagement tactics. 

Experience coordinating, budget tracking, reporting, and evaluating campaign performance. 

Strong execution and coordination skills to support frequent in‑store activations, events, and retail campaigns. 

Excellent organizational skills, including managing timelines, production assets, logistics, and vendor coordination. 

Creative mindset with the ability to support storytelling, POS execution, and brand‑aligned retail moments. 

Good communication and collaboration skills to work effectively with cross‑functional teams and external partners. 

Comfortable handling event logistics such as materials, shipments, guest lists, and onsite support. 

Detail‑oriented with the ability to monitor campaign performance, prepare basic reports, and support continuous improvement. 

Ability to multitask in a fast‑paced retail environment with frequent activations and changing priorities. 

A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands‑on experience managing partners and driving joint business plans.

A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend‑driven retail partners.

A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution.

A robust cross‑functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams.

A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact.

An insight‑driven trend‑spotting ability, continuously feeding cultural, consumer, and market insights back into the organization.

Strong Key Account Management and Brand Marketing competence, built through 3–6 years of experience in partner‑facing and activation‑driven roles.

Deep cultural fluency and affinity for fashion, sneakers, and youth culture to navigate trend‑driven environments authentically.

High creative sensibility to develop culturally relevant concepts, campaigns, and product drops that resonate with style‑forward consumers.

Balance of creativity with operational rigor, ensuring disciplined planning, structured execution, and reliable delivery across accounts.

Strong collaboration and relationship‑building skills to work effectively with Sales, PR, Influencer, Social Media, Event, and Content teams.

Proactive, insight‑driven mindset to identify emerging trends and translate them into actionable opportunities for the business.