How do PUMA products get around? In the German, Austrian and Swiss markets, it's all done by PUMA DACH, the sales organisation of PUMA SE. The key mission of our team is to drive the distribution of the PUMA product range to key retail partners. Simply put, we make sure that PUMA products are always available in the DACH region and in online shops.

Though our focus lies on DACH, we're always conscious to follow PUMA's global sales and marketing strategy. This ensures a strong and unique brand image, PUMA's presence and, as a consequence, a sustainable sales growth. PUMA's global strategies become our own to adapt for our specific market and customer needs. Our job is to take care of a consistent implementation. Therefore DACH has its own divisions in Sales, Marketing, Merchandising and Go-To-Market, Operations, Finance and P&O.