Tu es diplômé.e d’un Bac+5 en Marketing ou Commerce et tu as une première expérience confirmée (2 ans minimum) en marketing sportif, sponsoring ou gestion d’assets, idéalement dans un environnement international.

Tu parles couramment anglais et tu n’as aucun mal à naviguer dans un contexte multiculturel.

Tu es reconnu.e pour tes compétences en communication et en négociation, et tu sais piloter des projets complexes en fédérant différents interlocuteurs. Ton sens de l’organisation, ton leadership et ta capacité à jongler avec plusieurs priorités font de toi un vrai moteur dans une équipe.

Curieux.se et analytique, tu es aussi rigoureux.se dans la gestion budgétaire et à l’aise avec les outils informatiques.

Enfin, tu es passionné.e par les sports collectifs – en particulier le football – et tu suis de près les tendances, le digital et les réseaux sociaux, toujours à l’affût de nouvelles idées pour faire rayonner la marque.

Tu prendras part à des projets d’envergure, aux côtés d’une équipe passionnée et dynamique, dans un environnement international stimulant pour booster la visibilité de nos équipes et de nos joueurs.

Poste basé à Strasbourg (67), avec déplacements réguliers en France, et au siège monde (Allemagne).

Rejoindre la PUMAFAM c'est :

• A partir de 3000€ brut par mois (selon profil)
• 13ème mois
• Variable : Bonus, intéressement et participation
• 1 jour de télétravail / semaine
• Une mutuelle prise en charge à 100%
• Tickets Restaurants à hauteur de 9,25€/jour
• Indemnités de transport
• Un siège ultra moderne avec salle de sport à disposition
• Des réductions collaborateurs sur nos produits !
• D'excellentes opportunités de carrières sur tous nos métiers

Tu es passionné.e par le sport, et particulièrement par l’univers des sports collectifs et leur écosystème ?
Tu suis de près les clubs, les joueurs et les tendances, tu es toujours connecté.e aux actualités et aux contenus digitaux !

Rejoins notre équipe Marketing France et deviens notre nouveau.elle Brand Manager Teamsports !

Rattaché.e au Head of Sport Marketing, tu seras au cœur de la stratégie Marketing Teamsports France, en lien direct avec les équipes internationales.

Ton rôle sera de gérer et activer le portefeuille d’assets PUMA (clubs et joueurs), en incarnant la stratégie marketing sur le marché français, avec un focus à 90% sur le Football et 10% sur le Basket et le Handball.

C’est toi qu’il nous faut si tu es enthousiaste à l’idée de :

• Contribuer à la définition et à l’exécution de la stratégie Sports Marketing Teamsports France en cohérence avec la stratégie internationale.
• Développer et activer les plans marketing autour de nos assets : lancements maillots, activations in-store & digitales, événements clubs/joueurs, séminaires commerciaux.
• Piloter la relation avec les assets (clubs, joueurs) et assurer leur valorisation en lien avec nos partenaires internes (Produits, Sales, Brand).
• Définir et gérer le budget brand et sports marketing, en garantissant un suivi précis et régulier.
• Mesurer l’impact et le retour sur investissement des activations, en mettant en place les outils et méthodes de suivi adaptés.
• Négocier et sécuriser les droits de commercialisation des assets, en lien avec nos équipes juridiques.
• Développer un réseau solide dans l’écosystème sportif français pour identifier de nouvelles opportunités.

• 8-10 years athletic footwear work experience
• Experience in leading and mentoring a team
• Passion for Sports
• Excellence in project planning and implementation 
• Ability to work effectively in a team environment and under pressure, cross-cultural understanding, creative mind-set, openness, flexibility and commitment. 
• Strong communication skills in English, additional languages are a plus. 
• Ability to travel extensively

If you love sports and have a strong affinity to performance footwear or if you love athletic footwear and have a strong affinity to sports we would love to welcome you in our team. The PUMA International Sports Marketing Team is looking for someone to lead its integrated athletes servicing team and needs you. We put athletes first and we service them with the speed, agility and spirit of a PUMA, always listening to our athletes and offering the best individual solutions.

Does this sound appealing to you? We welcome your application....

• Lead the Athlete Services team to ensure all contracted athletes are wearing correct products on the field of play 
• Create player specific specs by translating athlete feedback into development specs 
• Close collaboration and exchange with factories in Asia 
• Function as the connecting link between Sports Marketing and Product Development 
• With the Team take care of the order process for international athletes, including seasonal forecasting, order placement, order tracking, delivery, database management, etc. 
• Ensure specifications are per the athletes specific needs prior to dispatch. 
• Prepare and update relevant data systems with all necessary information on the player specific customization needs 
• In collaboration with International Sports Marketing Managers ensure the relevant category footwear roll out plan is executed as expected and support strategic product introductions. 
• Establish relationship to PUMA athletes and their environment (management, medical staff, coaches, physiotherapists). 
• Collaborate and communicate with external parties (contracted athletes, athlete management, coaches, medical staff) to positively influence the perception of PUMA performance products 
• Together with the respective Business Unit Product Line Management and Development teams proactively involve athletes in the product development process through presentations & testing of new statement product concepts 
• Work closely with Footwear Product Development to enhance the overall performance of inline products based on pro players feedback and input.

Education:

• University Degree preferably in Marketing

Experience:

• 3-5 years experience in marketing, preferably consumer goods industry (sports, lifestyle, fashion)

Capabilities:

• Excellent verbal and written communication skills
• Fluency in the English language (speaking, reading, writing) at business level.
• Knowledge of and active involvement in sport and the business of sport
• Dynamic and creative
• Results driven
• Multitasking capabilities
• Strong organization skills
• Strong interpersonal and leadership skills
• Project Management skills
• Ability to work under minimum supervision with a proactive approach
• Proficiency in MS Office (word, excel, power-point)

• Develop and implement a local Marketing Strategy aligned with Regional / Global Marketing seasonal initiatives and product narratives.
• Acquire and manage all necessary creative assets and tools from global and regional team to ensure effective roll out of seasonal stories and plans to all key stake holders. (Agencies, key Accounts, Internal departments, Influencers, Media). Where need be, develop local creative and assets based on market requirements to support the roll out of seasonal initiatives.
• Lead the roll out of creative assets and communication plans across all marketing channels: Digital, Activation/Events, Public Relations, Trade, and Retail together with leveraging local and global assets (Sport and Lifestyle). Communicate and drive integration with Sales & Retail on brand initiatives. Align with HQ and global teams on strategy and communication plans where required.
• Manage & Coordinate with all third-party vendors (i.e. Agencies / Suppliers) to ensure execution of marketing plans is in line with agreed budgets.
• Manage procedures to ensure efficient flow of documentation between third party vendors and accounts and ensure timely payments to third party vendors.
• Maintain knowledge of current and relevant local and global trends to ensure that strategic partnerships remain relevant to consumers.
• Media: Oversee briefing, planning and execution of all Media campaigns to launch brand initiatives. Analyze campaign results and oversee reports created to highlight learnings, working together with PR Manager.  
• Events: Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives.  Develop activation reports to document and present as best practices.
• Social: Manage digital and social agencies to build a solid strategic content plan that flows key seasonal stories on PUMA channels and influencer / blogger platforms. Oversee Seeding plans in line with PR to ensure key product on the right people for maximum visibility.
• PR: Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels (Print / Digital / Social) throughout the season.

Please note: The expected start date for this role is 05 January 2026.

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor degree or equivalent;  internship experience is a plus; or apprentice education with min of 2 years of experience

• Enthusiasm and knowledge of sport, especially golf and lifestyle culture, with an interest in marketing

• Familiarity with digital platforms, social media, and emerging marketing trends

• Strong organizational skills; ability to manage multiple tasks and deadlines

• Creative thinker with initiative, balanced by willingness to follow direction and support senior team members

• Herzogenaurach based with some travel within Europe

• Strong written & verbal communication skills in German and English, any other European language is a plus.

• Support the COBRA and PUMA GOLF brands within the marketing team, contributing to brand awareness and go-to-market initiatives across channels (TV, digital, PR, retail, ecom, product seeding, sports marketing)

• Assist in coordinating internal and key account/media communications to ensure brand consistency

• Help execute PR campaigns, product launches, seeding initiatives, and influencer activations

• Provide input and support to senior team members on brand-building projects, including research on trends, consumer insights, and competitor activity

• Assist with maintaining product roadmaps, timelines, and alignment with brand direction

• Support in tracking marketing budgets, invoices, and campaign reporting.