• Lead the cluster’s activation strategy across influencer marketing, social media, PR, and events, ensuring alignment with regional priorities, brand direction, and seasonal storytelling
• Drive creator and influencer marketing excellence, including selection, relationship management, briefing, content direction, and optimization of performance and deliverables
• Oversee social media strategy and execution, including content planning, localization of global assets, publishing, community management, and analytics-based optimization
• Lead PR and communications initiatives, managing media relations, sample processes, press materials, agency partners, and all reporting and coverage tracking
• Steer the planning and execution of events and brand activations, ensuring high-quality, on-brand delivery through strong project management, budget oversight, and cross-functional coordination
• Provide cross-functional and team leadership, collaborating closely with internal stakeholders, managing a small activation team, and ensuring structured processes, efficient workflows, and flawless execution.

• 7+ years of experience in influencer marketing, social media, PR, and/or event activation within consumer goods, lifestyle, sports, or fashion industries, with a solid understanding of digital platforms and creator ecosystems
• Proven leadership in creator and influencer programs, including agency management and delivering integrated, multi-channel marketing activations
• Strong expertise in social and PR operations, including content best practices, digital KPIs, media relations, press activities, and sample management
• Demonstrated project management skills, capable of overseeing multiple priorities and ensuring high-quality execution under tight timelines
• Excellent communication, stakeholder management, and relationship-building abilities, fostering alignment across internal and external partners
• Highly organized, proactive, and solutions-driven, with the ability to simplify complexity, drive structured workflows, and ensure operational excellence.

• Lead the trade marketing domain for a portfolio of area accounts, developing annual trade marketing plans aligned with commercial targets, brand priorities, and category initiatives.
• Ensure strategic alignment with global brand direction while tailoring marketing plans and activations to local market needs, account priorities, and community relevance.
• Oversee execution excellence across in-store, digital, and retail channels, ensuring high-quality, on-time, and on-budget delivery of co-op and trade marketing initiatives, including adaptation of global toolkits to account-specific use.
• Own budget management and performance analysis, including allocation of activation budgets, measurement of sell-out and ROI, and translating insights into actionable recommendations for continuous improvement.
• Drive strong cross-functional collaboration with Sales, Category Marketing, Brand, Retail Operations, and key external partners to ensure fully aligned, commercially impactful account marketing plans.

• 7–10+ years of experience in trade, account, or channel marketing within wholesale or retail-driven environments, with a strong understanding of consumer journeys and sell-out drivers.
• Proven track record developing and executing co-branded or account-specific marketing plans with major retail or field accounts.
• Strong commercial and analytical acumen, including budget ownership, ROI measurement, and translating insights into strategic improvements.
• Cross-functional collaboration strength, particularly with Sales and Commercial teams, connecting marketing plans to business outcomes.
• Project management capability, including overseeing multiple activations simultaneously.
• Excellent communication and relationship-building skills, complemented by an agile, solutions-oriented mindset and the ability to adjust plans based on performance or market opportunities.

PUMA’s Global Marketing Team is looking for an experienced Senior Project Manager to join our Global Brand & Marketing team in Herzogenaurach, Germany. In this role, you will play a pivotal role in leading and executing high-impact marketing projects that drive brand growth and elevate brand equity on a global scale.

Program and Project Management:

• Ensure timely follow-up of agreed action items with internal stakeholders, such as Areas, Business Units (BUs), and other key stakeholders

• Set up and lead projects for VP Global Marketing based on agreed problem definitions. This includes problem structuring, identification and evaluation of options, solution development, and supporting implementation. Ensure that project lists are updated monthly

Presentations & Meetings:

• Prepare, participate, and ensure follow-up of all key meetings; including global marketing meetings, line freeze meetings and budget presentations

• Support the Strategic Marketing Planning Process for Global Marketing with Corporate Strategy

Business Analysis:

• Conduct ad hoc analysis of data to deep-dive into certain business developments and evaluate the efficiency and effectiveness of allocated budgets

• Collaborate closely with the Marketing Finance Team to ensure data accuracy and alignment, thus avoiding duplication.

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)

• Minimum of 7 years of experience in project management, brand management, or marketing, preferably in a multinational corporation or global brand setting

• Proven experience in managing cross-functional teams and stakeholders across various business units and regions

• Ability to drive projects to successful completion within defined timelines and budget

• Solid understanding of project management methodologies and tools (e.g., PMBOK, Agile, Scrum, Microsoft Project)

• Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner

• Strategic thinker with a proactive and results-oriented mindset

• Ability to navigate ambiguity and handle multiple priorities simultaneously

• Experience in FMCG, Sports Industry, or Marketing Agency is a plus.

• Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams.
• Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
• Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
• Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
• Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
• Translate data into actionable insights that inform strategy and optimize performance across channels.
• Manage departmental budget planning, forecasting, and procurement processes.
• Ensure financial discipline and alignment with strategic priorities.
• Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
• Champion tools and systems that enhance team productivity and transparency.
• Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
• Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in marketing strategy, operations, or effectiveness roles.
• Proven ability to lead complex projects and cross-functional teams.
• Strong analytical skills with experience in marketing data infrastructure and tools.
• Exceptional communication, presentation, and stakeholder management skills.
• Financial acumen and experience managing large-scale budgets.
• Experience in seasonal planning and milestone management within a consumer brand environment.

The hiring range base pay for this position is $135,600-$187,795 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities.
• Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion.
• Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts. 
• Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts.
• Lead of Influencer & entertainer projects, seeding & agencies.
• Support challenge and build Influencer & entertainer seeding plans for key initiatives.
• Creation of briefings for influencer & entertainer content productions
• Facilitate engaging and innovative content creation
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & influencer/entertainer content
• Share relevant results proactively within the European Marketing team.
• Understand the business priorities within your field of play / category and understand why.

• Degree in Marketing, Communications, or a related field, with 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment.
• Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities.
• Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts.
• Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions.
• Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities

About the Role

We are looking for a Graphic Design Intern who understands and appreciates PUMA’s bold, performance-driven and street-inspired design language. This role is ideal for someone who can translate brand identity into compelling visuals across multiple consumer touch points static and motion.

Key Responsibilities

• Design and adapt creatives for:

  • Social media (Instagram, X, YouTube, etc.)

  • CRM (emailers, push notifications, app banners)

  • Store collaterals (in-store branding, signage, POS)

  • OOH (billboards, transit media, hoardings)

  • Marketplace platforms (Amazon, Flipkart, Myntra, etc.)

  • E-commerce website assets (banners, landing pages)

• Create basic motion graphics and video edits for social and digital campaigns

• Assist in developing short-form video content (reels, stories, ads)

• Support campaign shoots with quick edits and turnarounds

• Assist in creating campaign toolkits and visual systems

• Maintain consistency with brand guidelines across all formats

• Work on quick turnarounds for real-time and reactive content

• Support senior designers and marketing teams on ongoing campaigns

What We’re Looking For

• Basic understanding of PUMA’s brand aesthetic (sport + street + culture)

• Strong sense of layout, typography, color, and motion

• Ability to think across static + video formats

• Attention to detail and consistency

• Ability to handle multiple projects and deadlines

Required Skills

• Proficiency in:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects / Premiere Pro (for video editing)

  • Adobe InDesign (good to have)

• Understanding of:

  • Social-first video formats (Reels, Shorts, Stories)

  • E-commerce and marketplace design requirements

Bonus Skills (Nice to Have)

• Basic 3D design knowledge (Blender, Cinema 4D, or similar)

• Ability to create simple product renders or motion loops

• Familiarity with fashion / sportswear / sneaker culture

• Understanding of marketplace design nuances (grid clutter, pricing overlays, etc.)

Portfolio Requirements

• Strong portfolio showcasing:

  • Social media creatives

  • Motion/video edits (reels, ads, animations)

  • Any fashion / sports / lifestyle projects

At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading big‑impact, end‑to‑end marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.

Marketing Strategy & Execution

• Own end to end full funnel campaign planning for strategic Marketing Partnerships.

• Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru.

• Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships. 

• Ensure consistency in storytelling and brand messaging across all partnership touchpoints.

• Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities.

• Learn and lead product storytelling from the PUMA archive.

• Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization.

• Oversee product seeding of assigned partnerships

Cross-Functional / Global to Local Alignment

• Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships.

• Partner cross‑functionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact.

• Work hand-in-hand with the key regions for commercial executions.

• Serve as a primary point of contact for executive-level communication, delivering timely updates and strategic insights to regional stakeholders and global partners.

Budget & Administration

• Own marketing contracts, POs, invoices, and related administrative processes associated with partner activities.

• Manage budgets with a high level of accuracy, ensuring tracking, forecasting, and on‑time reporting

Key Performance Indicators (KPIs)

• Successful delivery of high‑impact campaigns and initiatives, executed on time and within scope.

• Measurable impact on brand visibility, cultural relevance, and audience engagement across key markets.

• Effectiveness of programs, including partner performance, content output, and consumer resonance.

• Clear, consistent, and effective communication across cross‑functional, regional, and global teams.

• Accurate budget management, forecasting, and financial reporting across campaigns and partnerships.

• Progress and performance against defined content, campaign, and partnership KPIs, with actionable insights captured to inform future strategy.

• Bachelor's Degree in Marketing

• 8+ years of experience working on collaborations, brand or retail partnerships

• Experience & knowledge of sneaker culture, premium sneaker retail and distribution.

• A deep understanding of collaborations in the streetwear and fashion space. With a passion for fashion, trends, design, in both apparel and footwear.

• Proven expertise leading end‑to‑end campaign execution 

• Strong cross‑functional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders.

• Financial acumen, including budget ownership, forecasting, and reporting.

• Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level

The hiring range base pay for this position is $99,200-$134,675 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

The Hiring range base pay for this position is $47,200 - $62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

WHY THIS ROLE MATTERS

PUMA has never been a brand that sits still. We challenge convention, push boundaries, and celebrate the culture and energy of sport. To keep elevating our Performance categories across Oceania, we’re searching for a Senior Marketing Manager - Performance who thrives on action, loves being hands-on, and brings both confidence and resilience to every challenge.

If you want a role where you truly influence brand direction and commercial outcomes, this is it.

ABOUT THE ROLE

INTRODUCTION: THE DIFFERENCE YOU’LL MAKE

As the strategic lead for Running, Teamsport, and Training, you will define, build, and execute the Performance marketing strategy for Oceania. This is a role for someone who mixes creativity with analytical thinking, can move from strategy to execution seamlessly, and understands what it takes to drive both brand desirability and commercial success.

Your work will shape how athletes, consumers, and the market see PUMA in some of our most important categories.

WHAT YOU WILL LEAD & WHERE YOU’LL GET YOUR HANDS DIRTY

This is not a spectator role. You’ll be the one leading, doing, deciding, executing, refining, and pushing campaigns to the finish line.

Performance Strategy and Planning

• Lead the development and execution of the Performance category strategy across Oceania.

• Deliver fully integrated campaigns across digital, social, media, PR, and experiential channels.

• Maintain strong, consistent brand positioning across every touchpoint.

• Partner closely with Commercial Marketing to drive awareness, consideration, and sell‑through.

• Oversee end-to-end campaign planning, execution, and post-analysis.

• Use insights and analytics to optimise and evolve campaign performance.

Performance Campaign Management

• Lead full‑year marketing planning for Rebel and other key partners, plus owned retail and e‑commerce.

• Manage campaign execution, ensuring timelines, budgets, and deliverables are met.

• Maintain cohesive messaging across all platforms.

• Oversee post-campaign analysis and insights reporting with agency partners.

• Ensure all parties are aligned, briefed, and prepared ahead of launch.

Stakeholder Management

• Manage agency partnerships to deliver best‑in‑class output.

• Collaborate with Global Running and Teamsport teams for approvals, alignment, and shared strategic direction.

• Work closely with Sales, Merchandise, eCom, Retail, and Sports Marketing to ensure complete cohesion across campaigns and touchpoints.

GTM (Go‑To‑Market) Leadership

• Lead the GTM process for wholesale and retail in the Performance categories.

• Drive impactful sell‑in presentations and support the production of campaign tools and assets.

General Leadership and Operations

• Guide social content planning, scheduling, and alignment with broader campaigns.

• Manage budgets, cost allocations, and invoice workflows.

• Oversee product seeding processes to support campaigns.

• Uphold business policies, lead learning requirements, and foster operational excellence.

WHO YOU ARE

THE MARKETER WHO WILL THRIVE HERE

You bring experience, but more importantly, you bring energy. You thrive in fast-moving environments, love creative problem solving, and never shy away from rolling up your sleeves.

Your Experience

• 5–8 years’ experience in retail, sport, lifestyle, or fashion marketing within a multi‑category brand.

• Tertiary qualification in Marketing or a related discipline.

• Proven capability in executing integrated campaigns and partnering cross‑functionally.

• Expertise in retail marketing, consumer behaviour, and market trends.

Your Strengths

• Strategic mindset backed by a hands‑on work ethic.

• Strong stakeholder management and communication skills.

• Exceptionally organised, detail‑driven, and proactive.

WHY PUMA WHAT MAKES THIS A UNIQUE OPPORTUNITY

PUMA offers a culture built on speed, collaboration, and creative ambition. You’ll join a team that values innovation, encourages new ways of thinking, and gives you the autonomy to make an impact. This is an opportunity to lead Performance Marketing for one of the world’s most dynamic sports brands and to leave your mark on categories that shape how consumers experience sport in Oceania.

READY TO STEP UP?

If you’re a marketer who loves to build, lead, and execute with confidence, and you’re ready to shape the next chapter of PUMA Performance, we’d like to hear from you.

If you love sports and have a strong affinity to performance footwear or if you love athletic footwear and have a strong affinity to sports we would love to welcome you in our team. The PUMA International Sports Marketing Team is looking to widen its integrated Athletes Servicing Team and needs you. We put athletes first and will service our players with the speed, agility and spirit of a PUMA, always listening to our athletes and offering the best individual solutions.

• Support the Global Athlete Services Team to ensure all contracted athletes wear the correct products on the field of play
• Translate athlete feedback into precise, player‑specific development specifications & collaborate closely with factories in Asia to ensure high‑quality and timely execution
• Manage the full order process for international assets, including seasonal forecasting, order placement, tracking, delivery coordination and database management
• Maintain and update relevant data systems with accurate information on player‑specific customization requirements
• Partner with International Sports Marketing Managers to ensure timely and strategic boot rollouts, supporting major product introductions
• Build and maintain strong relationships with PUMA athletes and their support networks (management, medical teams, coaches, physiotherapists)
• Work closely with Footwear Product Development to elevate inline product performance using insights and test feedback from professional players.

• College or university degree in Sports Engineering, Sports Product Development, or a related field
• Strong understanding of the footwear product creation process, including lasts, tooling, materials, construction, and application methods
• Passion for Sports and deep interest in athlete performance
• Professional experience in project planning and execution
• Strong team orientation with the ability to perform under pressure; cross-cultural awareness, creativity, adaptability, and a hands‑on mindset
• Proficiency in MS Office (especially Excel) and the ability to quickly learn new software tools
• Excellent communication skills in English; additional languages are an advantage
• Willingness to travel frequently and internationally
• Depending on qualifications and experience, this position can be filled at either Junior or Manager level.