PUMA is one of the fastest growing and most exciting running brands in the world and we are looking to expand the Run CATS program in North America.   This team of Tech Reps is responsible for driving our running programming at a hyper-local level.  We are looking for fast-paced individuals who have a passion for PUMA, running and life. Someone who can bring their knowledge of running to key PUMA accounts & partners in order to best educate on new product launches, motivate staff to drive sales, facilitate in-store events as well as plan and organize community running events.  The Run CATS will be seen as the key point people at the regional level and will be the eyes & ears for the brand in their respective territories.

• Own your territory (DC, Virginia, Maryland) to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running—product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology: Responsible for training store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years Retail, sales, event, marketing, or customer service experience preferred 
• Excellent presentation, public speaking & interpersonal skills both in person and virtually 
• Running retail experience preferred
• Knowledge and passion for running, products, and industry trends
• Entrepreneurial & self-motivated
• Excellent time management skills
• Collaborative team player with the ability to adapt in fast-paced environments
• Ability to pivot on a dime and react to a fast-paced environment
• Proficient in Microsoft applications: Outlook, Word, Excel & PowerPoint
• Travel is required up to 75% of the time
• Valid Driver’s License in good standing
• Working and reliable vehicle

The hiring range base pay for this position is $47,200-$62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

The Assistant Manager, Brand Marketing is responsible for driving PUMA’s lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels. This role leads brand positioning, messaging, and consumer engagement strategies, ensuring a consistent presence across all touchpoints. It involves managing 360° marketing campaigns, budgets, and calendars, while collaborating with cross-functional teams to maximise brand performance. The role also oversees SEA-exclusive projects and events, working closely with external agencies to align with brand objectives.

Task 1: Marketing Calendar Management
Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.

Task 2: 360° Marketing Planning
Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.

Task 3: Budget Management
Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.

Task 4: Commercial & Retail Partnerships
Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.

Task 5: Consumer Events
Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.

Task 6: Project & Campaign Delivery
Manage the delivery of marketing projects and campaigns, ensuring alignment with strategic objectives, timelines, and quality standards.

Task 7: Campaign Performance & Reporting
Measure and analyse campaign effectiveness, providing actionable insights and recommendations to senior marketing leadership to drive continuous improvement.

Education: Bachelor’s degree in Marketing, Communications, or relevant studied.
Professional: Minimum 5 years in brand management, consumer marketing, or related industries such as fashion, sports, or creative agencies. Strong understanding of sneaker and streetwear culture, youth trends, and the lifestyle landscape in SEA. Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders.
IT Skills: Word, PowerPoint, Excel
Language Skills: English and local languages

PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

• Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments
• Lead cross‑functional planning and set priorities across categories and regions
• Oversee global marketing budget allocation, forecasting, and investment governance
• Coordinate with marketing controlling, indirect procurement, and brand finance
• Lead a marketing “special project taskforce” to drive transformation initiatives
• Partner with regions, providing strategic guidance and alignment frameworks
• Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution
• Optimize processes and tools to enhance planning, workflows, and accountability
• Ensure consistent global–regional integration and communication.

• 10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations
• Strong strategic thinking with the ability to translate business goals into actionable plans
• Proven experience managing large‑scale budgets and cross‑functional initiatives
• Excellent stakeholder management across regions, categories, and leadership levels
• Strong analytical and financial acumen
• Experience leading teams and driving complex transformation projects
• Deep understanding of marketing operations and agency management
• Industry experience in sports, lifestyle, or consumer goods (preferred).

Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact.

Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture.

The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion.

Global Entertainment & Influencer Strategy

• Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities.

• Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators.

• Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion.

• Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy.

• Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture.

Talent Network & Relationship Management

• Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities.

• Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries.

• Establish PUMA as a preferred partner for culturally relevant talent through meaningful, long-term and mutually valuable partnerships.

Influencer & Creator Operating Model

• Design and implement a global operating model for influencer and creator marketing across HQ, regions and markets.

• Establish globais standards for talent identification, vetting, tiering, contracting, usage rights, briefing, approvals, reporting and brand safety.

• Build and maintain a global talent database and pipeline across entertainment, creators, VIPs, stylists and cultural connectors.

• Balance global consistency with local cultural relevance across all influencer and creator activity.

Campaign, Category & Product Integration

• Partner with Brand, PR, Social, Product Marketing, Sports Marketing, Retail Marketing, E-commerce and Regional Marketing teams to embed talent into major campaigns and launches.

• Develop entertainment and influencer strategies for key categories including Football, Basketball, Running, Training, Motorsport, Sportstyle, Women’s and Collaborations.

• Ensure the right talent is matched to the right product stories, cultural moments and consumer communities.

LA Cultural Hub Leadership

• Establish PUMA’s LA-based entertainment and influencer function as a global cultural intelligence and activation hub.

• Build PUMA’s access across LA’s entertainment, music, basketball, fashion, wellness, creator and sport culture ecosystems.

• Translate cultural insight into actionable recommendations for global campaigns, collaborations, seeding, events and product storytelling.

VIP Seeding & Product Heat

• Lead PUMA’s global VIP and product seeding strategy.

• Shift product seeding from volume-led gifting to a curated, high-impact brand heat model.

• Define priority talent, products, moments and objectives for VIP and creator seeding.

• Develop high-touch processes for priority talent, including product access, styling support, gifting, event integration and bespoke storytelling opportunities.

Creator Commerce & Platform Innovation

• Develop creator-led demand models across TikTok, Instagram, YouTube, Twitch, Snap, Discord and emerging platforms and partnering across Marketing teams to connect activity to traffic and conversion.

• Build programs across short-form video, livestreaming, affiliate models, creator storefronts, UGC and community-led product storytelling.

• Ensure PUMA remains platform-native and competitive in the evolving creator economy.

Measurement & Performance

• Develop a global measurement framework for entertainment, influencer and creator marketing.

• Track brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion and sell-through contribution.

• Use data and insight to optimize future talent selection, campaign investment and platform strategy.

Team Leadership & Agency Management

• Lead, develop and structure a team of 10–20 people across entertainment marketing, influencer strategy, creator marketing, VIP relations, talent operations and performance reporting.

• Manage external agencies, creator platforms, production partners, talent partners and specialist consultants.

• Own budget planning, forecasting, allocation and performance management.

• Build a high-performance culture combining cultural intelligence, operational excellence, commercial discipline and relationship strength.

• Bachelor's Degree in Marketing
• 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships.
• Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture.
• Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems.
• Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour.
• Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach.
• Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through.
• Proven experience leading teams of 10+ people.
• Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour.
• Experience working across global HQ, regional and local market structures.
• Experience managing budgets, agencies, contracts, usage rights and legal complexity.
• Ability to travel both Domestically and Internationally required

The hiring range base pay for this position is $156,000-$216,060 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

As CRM Manager, you drive customer engagement and lifecycle performance across Europe by executing and optimizing CRM initiatives.

• Support CRM campaigns across the full customer lifecycle with a focus on email marketing
• Execute acquisition and retention activities across channels and touchpoints
• Plan and deploy campaigns, ensuring high-quality content, consistency, and timely delivery
• Work with CRM tools to manage audiences, data, and campaign setups
• Analyze campaign performance and track key KPIs such as open rate, CTR, and revenue contribution
• Contribute to segmentation, personalization, and customer insights
• Support A/B testing and continuous optimization of campaigns and journeys
• Ensure alignment with brand guidelines, CRM standards, and compliance requirements.

You are a detail-oriented and data-driven CRM professional with a passion for customer-centric marketing and digital innovation. You combine analytical thinking with strong execution skills and a collaborative mindset.

• At least 3 years of professional experience in CRM, E-Mail marketing, or digital marketing
• Strong understanding of CRM KPIs and campaign performance metrics
• Hands-on experience with CRM systems, email service providers, and analytics tools (e.g., Google Analytics)
• Ability to manage multiple campaigns simultaneously with a high level of accuracy and attention to detail
• Basic knowledge of HTML for email creation is a plus
• Analytical mindset with the ability to translate data into actionable insights
• Strong organizational and stakeholder management skills
• Team player with a proactive, solution-oriented attitude
• A passion for delivering outstanding customer experiences
• Fluent in English; additional languages are considered a plus.

• Sportstyle Marketing
  The Local Sportstyle Marketing role is responsible for leading, planning, executing, and monitoring all sportstyle marketing strategies and activities within the country. Working closely with key stakeholders, this role aims to drive brand desirability and achieve commercial objectives through the following key responsibilities

• Global Entertainment Marketing
  Working as a key member of the International Marketing Team, this role focuses on managing all campaign shoots and projects related to brand ambassadors (primarily K-pop artists). The specialist will coordinate diverse needs from global markets and facilitate the on-time delivery of essential assets and materials for entertainment marketing campaigns.
   

• [Task 1] : Strategic Sportstyle Marketing & Brand Events (30%)
  Establish and execute high-level Sportstyle marketing strategies within budget to maximize brand heat. Partner cross-functionally with PR, Merchandising, and Sales to identify seasonal hero products and orchestrate impactful brand events.
   

• [Task 2] Strategic Accounts & Retail Activation (15%)
  Focus strategic efforts on opinion-leading Fashion Specialty accounts to elevate brand positioning. Collaborate with Sales to engineer compelling sell-in/sell-through toolkits and leverage premium product lines to drive retail momentum.
   

• [Task 3] Entertainment Collaborations & Influencer/KOL Networks (25%)
  Amplify brand visibility in pop culture by activating strategic opportunities across music, film, and TV (celebrity placements, licensing, and collaborations). Cultivate and manage a robust network of local KOLs and influencers across music, dance, art, and street fashion through strategic seeding and narrative-driven storytelling to solidify brand credibility.
   

• [Task 4] Global-Local Market Coordination & Brand Alignment (15%)
  Act as the strategic bridge between global HQ and local teams by identifying market needs and facilitating the on-time delivery of essential campaign assets and materials. Ensure all local creative assets and photoshoots strictly adhere to global branding guidelines, while identifying and sharing cross-market best practices in a timely manner.
   

• [Task 5] Ambassador Activation & Content Operations Management (15%)
  Manage all end-to-end marketing activations related to brand ambassadors, encompassing events, seeding programs, social postings, and media interviews. Oversee day-to-day operational execution, including shooting sample logistics, localization/composition of press materials, and the support and review of social media content on global platforms.
   

• Education : Bachelor degree or above

• Professional : 
  - 13+ years of proven marketing experience for an international sportstyle brand
  - Industry: Fast moving consumer goods
  - Leadership: previous management experience

• IT Skills : Highly advanced MS Office Skills (Excel, Powerpoint)

• Language Skills : English skill is necessary

• Competencies : Creativity & Innovation / Initiative / Open Communication&Listening / Planning & Organizing

• Functional Skills : Project Management
   

PUMA is one of the world’s leading sports brands that designs and develops footwear, apparel, and accessories. Our goal is to be the fastest sports brand in the world. We are Forever Faster.

We are currently looking for a Copywriter Temp to work out of our Somerville office. The Copywriter Temp will be a part of the Creative Services Team, which is responsible for creative content that expresses PUMA’s brand vision and inspires purchase of PUMA products.

The Copywriter Temp will be responsible for copy creation for PUMA North America and some PUMA Global campaigns. This includes but is not limited to headlines, email, app, sale, and instore copy. This role requires exceptional writing skills, resourcefulness, and an ability to translate technical product information into clear, engaging copy.

• Write a wide variety of marketing copy that will be applied to ecommerce, retail, social, print, and other marketing applications.

• Compose a high-volume of quality copy against tight deadlines.

• Support the Creative Services Team as a brand voice expert to review, copyedit, and approve creative materials.

• Bachelor’s Degree in Communications, Marketing, English, Journalism and/or relevant field of study.

• 1-2 years relevant experience as a professional writer within the consumer goods and/or sports and lifestyle industry.

• Exceptional written and verbal communication skills.

• Ability to function autonomously and in a cooperative, diverse group.

• Strong information seeking skills and a penchant for resourcefulness.

• Tremendous attention to detail, and extraordinary time-management skills.

• Experience in the fashion, athletic/apparel industry a plus.

The base pay for this position is $30 per hour + Product Discount.

We are currently looking for an Art Director to work for Creative Services, PUMA’s Internal Creative Agency, out of our Boston Office. We are looking for someone who is focused on visual storytelling with a strong aesthetic sense for art direction, video, and digital content. The candidate should be culturally connected and passionate, with a genuine knowledge and passion for arts, culture, streetwear and fashion. We’re seeking someone who is innovative, collaborative, and ambitious – someone who genuinely wants to design cool stuff for our brand.

• Collaborate with the Associate Creative Director, Planners, Content Creators, and Business Units in the conception of both high- and low-production campaigns

• Work across all marketing channels to execute ideas that deliver on full funnel creative directions developed by Creative Services including assets for PR, Social, Paid Media, Ecomm, In-Store, etc.

• Be a leading voice in both Creative Services and cross-departmental brainstorming sessions

• Work with the Creative Services senior management to review and align with briefs for marketing campaigns and other communications initiatives

• Lead creative productions by identifying and briefing external partners including photographers, illustrators, animators, production companies, independent content creators

• Work with Creative Services leadership and producers to plan and execute photoshoots, and other types of productions, including liaising with external creative partners

• Guide external partners in the development of creative concepts and productions

• Oversee the development of clear, in-depth creative guidelines to aid in regional execution of global concepts

• Provide feedback to production designers on ecommerce designs and other final assets

• Work with Creative Services leadership to guide and oversee the post-production asset selection and retouching process

• Act as a leader within Creative Services, while leading and developing junior members of the Creative Services team

• Bachelor’s Degree in Graphic Design and/or relevant field of study

• Minimum 7 years relevant experience is required

• Digitally focused, with versatile creative suite skills including a high proficiency in Photoshop, InDesign, Bridge, and Acrobat on Mac

• A demonstrated ability to create proof of concepts for still photography and moving imagery such as gifs and video content

• Top notch design skills and a working knowledge of digital design

• Exceptional ability to see projects through all phases of implementation including: concept ideation, design development, and pre- and post- production

• Thorough understanding of creative process, color theory and typography as well as interactive, digital design and video storytelling

• Exceptional presentation skills and proven ability to effectively work with senior management to brainstorm, design and strategize the fulfillment of marketing executions

• Extensive experience directing and overseeing both studio and location photo shoots under aggressive, time-sensitive conditions

• Strong written and verbal communication skills

• Ability to function autonomously and in a cooperative, diverse group

• Leadership capabilities, including ability to manage, motivate and mentor others within work group

• Experience in the footwear, athletic and/or apparel industry is a plus

The base pay for this position is $43 per hour + Product Discount.

• Lead and manage the global Teamsport Marketing team responsible for PUMA’s key Football club and federation partnerships, ensuring strong team development, clear prioritization, and best-in-class execution across all activations and campaigns
• Oversee the strategic marketing direction and activation plans for PUMA’s key global Football partnerships, including Manchester City, AC Milan, Borussia Dortmund, Portugal national football team, and the Premier League, maximizing the impact of PUMA’s sponsorship investments through integrated global marketing strategies
• Drive effective short- and long-term communication plans in partnership with the wider marketing organization for global PUMA teams and federations to maximize brand visibility, cultural relevance, and commercial impact
• Oversee action plans for scheduled events, reactive opportunities, and seasonal campaigns across PUMA Football assets, including product launches, club milestones, key fixtures, tournaments, and cultural moments
• In collaboration with Creative Services and agency partners, oversee the creation of premium and impactful content, including visual, video, digital, and social assets to elevate PUMA’s Football storytelling across all channels
• Lead the planning and execution of PUMA’s activations during major club pre-season tours in close collaboration with global and local internal stakeholders, partnership managers, and club representatives
• Lead strategic planning initiatives and provide Football teams and federations expertise to the wider Marketing organization, ensuring alignment between business objectives, product storytelling, and brand campaigns.

• 8+ years of experience in Brand Marketing, or Sports Marketing, preferably within the sporting goods, football, or lifestyle industry
• Proven leadership and people management experience, with the ability to lead, develop, and inspire high-performing teams in a fast-paced global environment
• Extensive experience in developing and leading integrated global marketing campaigns and partnership activations for major sports properties, clubs, federations, or athletes
• Strong understanding of the global Football landscape, including club football culture, athlete marketing, fan engagement, and sponsorship ecosystems
• Demonstrated experience managing high-profile partnerships and working with top-tier clubs, federations, agencies, and commercial stakeholders
• Strong strategic planning and project leadership skills, with the ability to manage multiple complex projects and stakeholders simultaneously
• Proven experience leading cross-functional teams and collaborating effectively with Product, Creative, Sports Marketing, PR, Social Media, Commercial, and regional marketing teams
• Strong skills in storytelling, campaign development, agency management, budget oversight, and integrated brand communications
• Excellent communication and presentation skills, with strong intercultural competence and stakeholder management capabilities across global markets
• Highly organized, proactive, resilient, and solution-oriented, with the ability to perform confidently under pressure and within tight timelines
• Fluent in English; additional languages are considered a plus
• Willingness to travel internationally on a regular basis.

• Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
• Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
• Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
• Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
• Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

• 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
• Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
• Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
• Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
• Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
• Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
• Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
• Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally.

• Supervisar la construcción de deseabilidad de nuestros productos de Sporstyle y la marca a través de la gestión de PR e influencers. 
• Realizar la ejecución de campañas de marca 360.
• Realizar y hacer seguimiento del report de tendencias de coolhunting, styling, moda y dirección de arte. 
• Gestión de medios para las diferentes campañas de marca y producto
• Coordinar activaciones y eventos locales para las unidades de negocio de sports y lifestyle
• Coordinar con los equipos de planificación, trade, commercial marketing, merchandising y sales la ejecución de las campañas
• Establecer y analizar los resultados de las campañas y planes desarrollados. 
• Seguimiento de presupuesto. 
• Coordinación y gestión con agencias de PR

• 3 años de experiencia construcción de marcas y comunicaciones
• Experiencia en PR y gestión con influencers
• Conocimiento de dirección de arte, styling, moda o tendencias 
• Conocimiento de agencias Medios, Creativa y BTL
• Excel intermedio
• Ingles intermedio