This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

Reporting to: Head Category Marketing

Position Summary:

Role

Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints.

Focus Area

Sportstyle – spanning sneaker culture, street fashion, and lifestyle-led consumption.

Strategic Mandate

Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.

Candidate Profile

Someone who knows every sneaker drop, is deeply embedded in the culture and community, and lives this space beyond work hours. Operates at the intersection of culture and commerce bringing sharp sneaker and street culture knowledge along with strong execution rigour.

Key Responsibilities:

1.  Marquee Franchise Strategy & Growth

• Own the roadmap for key Sportstyle franchises in India driving positioning, scale, and cultural relevance

• Build long-term franchise equity through storytelling, community integration, and visibility across all sales and marketing touch points

• Drive full-funnel impact from awareness to sell-through

2.  Strategic Account & Platform Development

• Build and grow Puma’s presence in premium fashion and lifestyle accounts

• Develop account-specific strategies aligned to Puma’s positioning and partner identity

• Leverage key accounts as platforms for culture-led storytelling and retail differentiation

3.  Integrated Marketing & Activation

• Lead cross-channel marketing initiatives ensuring alignment across brand, retail, digital, and community

• Plan and execute high-impact activations and cultural moments that drive both aspiration and conversion

• Identify opportunities to elevate brand presence beyond traditional campaign formats

4.  Community & Influencer Ecosystem:

• Build and manage a highly curated influencer and community network across fashion, sneakers, and street culture

• Drive a shift from paid amplification to earned cultural credibility

• Identify and collaborate with creators, stylists, and cultural voices who shape the narrative

5.  Cross-functional Leadership & Execution

• Drive strategic projects across teams – working closely with merchandising, content, sales, and external partners

• Ensure seamless execution from idea to on-ground delivery

• Own budgets with a strong focus on efficiency, ROI, and impact tracking

Key Performance Indicators:

• Growth and scale of Marquee franchises and sell-through performance during key campaign windows

• Reach targets met across owned, earned, and paid channels per campaign

• Traffic driven to Sportstyle product pages and retail touchpoints per activation

• Influencer roster relevance and engagement quality, reviewed quarterly

• Store engagement activities delivered consistently across key Sportstyle retail doors

Organizational Relationships:

• Internal: Content, Merchandising, Finance, Legal, Sales

• External: Sneaker and fashion community collaborators, premium fashion and lifestyle accounts, event and creative agencies, multi-brand retail partners

Eligibility Criteria And Functional  Competencies Required:

• 3–6 years in marketing or brand management; brand-side, agency, or startup experience considered

• Genuinely immersed in sneaker and street culture – knows the product, the community, the aesthetic codes, and what makes a brand feel credible in this space

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room

• Attitude, cultural fluency, and hunger weighted above institution or pedigree

Who You Are - The Marketer We’re Looking For

You are strategic, organised and commercially switched on.

You understand retail pace, brand standards and how marketing drives performance.

Experience & Capabilities

• 3+ years’ experience in Retail or Trade Marketing within a multi‑category brand

• Experience within sport, lifestyle or fashion environments

• Strong project, budget and stakeholder management skills

• Clear, confident communicator

• Highly organised with strong attention to detail

• Proactive, flexible and solutions driven

Qualifications & Skills

• Bachelor’s degree or higher

• Advanced Microsoft Office skills

• Intermediate Adobe Photoshop experience

Why PUMA

At PUMA, speed is a mindset and brand is taken seriously.

You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.

If you want responsibility, pace and brand power in equal measure, this is your role.

*** Applications close 5pm Friday 22 May 2026 ***

• Influencer & Creator Management: engage and manage influencers and ambassadors end-to-end, including outreach, content coordination, and performance tracking
• Social Media Support: Localize global social content for cluster markets, ensuring brand tone and visual consistency while supporting creative briefings and performance reporting
• Events & Activations Execution: Support planning and on-site execution of events, product launches, and activations, including logistics coordination and post-event reporting
• PR & Communications Coordination: Manage media samples, support PR agency collaboration, assist in preparing press materials, and track coverage and results
• Operational & Cross-Functional Support: Ensure smooth execution through strong collaboration, organized workflows, vendor coordination, and regular performance reporting

• Execution Excellence: Strong delivery focus with high attention to detail and quality standards
• Digital & Content Expertise: Solid understanding of social media platforms, content workflows, and performance KPIs
• Brand & PR Awareness: Ability to ensure brand consistency and a good grasp of PR processes and media coordination
• Organization & Multitasking: Excellent planning, documentation, and ability to manage multiple priorities and deadlines
• Ownership & Collaboration: Proactive, reliable self-starter who works independently while aligning effectively with stakeholders
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

• Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
• Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
• Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
• Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
• Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
• Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans.

• 5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
• Proven track record of translating regional strategies into local activations across multiple channels and markets
• People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
• Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
• Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
• Fluent in English and German, with strong verbal and written communication skills.

• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

• Partner closely with the Director of Marketing to own and shape the global Sportstyle category marketing strategy for priority franchises, defining annual objectives, key narratives, and activation priorities aligned to BU business goals across Specialist and Generalist distribution, including collaborations

• Translate consumer insights, cultural trends, and market intelligence into compelling, consumer‑first category narratives and activation strategies

• Act as the senior decision owner for category‑level marketing priorities, ensuring focus, clarity, and consistency across all consumer touchpoints

• Lead integrated, cross‑functional campaign planning and execution with Product, Design, Go‑to‑Market, Creative and other BU stakeholders, developing and bringing to life compelling narratives for key initiative franchises and delivering clear, inspiring marketing presentations for internal and regional use

• Drive full‑funnel marketing programs across all relevant consumer touchpoints, ensuring cohesive storytelling from awareness through conversion

• Lead and oversee seasonal category marketing deliverables including: sell‑in marketing production, seasonal showroom concepts and updates, and seasonal copy and messaging needs

• Execute category‑led brand experiences that support priority launches and franchise narratives

• Oversee the end‑to‑end development and implementation of seasonal franchise strategies, from global concept through regional execution

• Guide and support regional markets in implementing global Sportstyle strategies, balancing global consistency with local relevance

• Partner with BU marketing pillar teams (PR, Social, Seeding & Influence, and PUMA’s Internal Creative Agency) to ensure aligned and effective execution of the strategic franchise framework

• Define, track and evaluate key marketing KPIs (e.g. brand strength, campaign effectiveness, funnel performance, market adoption) in partnership with Marketing Analytics

• Ensure category marketing initiatives support commercial objectives including sell‑in readiness, launch performance and long‑term franchise growth

• Lead, coach and develop a team of category marketers, setting clear direction, performance standards and development pathways

• Establish clear ways of working and strong collaboration models across BU Marketing, Regional Marketing, Creative and Product teams.

• 6–8+ years of experience in category or integrated marketing, preferably within fashion, lifestyle or sportstyle categories

• Proven experience owning and developing annual category or franchise marketing plans at a global level

• Strong full‑funnel marketing expertise, including campaign planning, channel activation and content orchestration

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits and launch strategies

• Experience leading complex cross‑functional collaboration with Product, Go‑to‑Market, Social, PR, Creative and Regional teams

• Strong strategic storytelling and presentation skills, with the ability to inspire senior stakeholders and regional markets

• Experience working effectively in a global, matrixed organization.

• Own and drive trade marketing activations for a portfolio of area accounts in close collaboration with Account Sales Managers
• Develop and execute joint annual trade marketing plans aligned with commercial objectives and brand priorities
• Lead co-branded and co-op marketing initiatives across in-store and retail marketing channels
• Ensure account activations align with global campaigns, guidelines, and tools while adapting to local market and community needs
• Manage activation budgets, track sell-out and ROI, and optimize campaign performance through insights

• 3 - 4+ years of experience in Trade Marketing, Account Marketing, or a comparable commercial marketing role
• Proven experience developing and executing account-specific or co-branded marketing activations within wholesale or retail environments
• Strong ability to collaborate closely with Sales teams and translate commercial objectives into effective marketing initiatives
• Experience managing activation budgets, tracking sell-out performance, and optimizing ROI using analytical insights
• Strong planning, project management, and communication skills, with an agile, solution-oriented mindset
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

Location: Bangalore (In-office)

• Assist in creating engaging, on-brand copy for social media posts, reels, and campaigns.

• Assist in ideating and executing content strategies for Instagram and other platforms.

• Stay on top of social media trends, memes, and pop culture moments to keep content fresh and relevant.

• Work closely with the design and marketing teams to ensure creative alignment.

• Bachelors degree in Mass Communication, Marketing, English, Design, or related field.

• Strong command over written English and social media tone of voice.

• Highly creative, proactive, and comfortable working in a fast-paced environment.