• Erste Berufserfahrung (inkl. Praktika) im Scouting/Coaching in Jugendabteilungen professioneller BL-Vereine und oder Sportbranche
• Hohe Affinität zum Fußball und sehr gute Kenntnisse der deutschen Fußballlandschaft; insbesondere im Jugendbereich
• Ausgeprägtes Maß an Empathie, Proaktivität und Kundenorientierung
• Sehr gute Selbstorganisationsfähigkeiten, strukturierte und analytische Arbeitsweise
• Serviceorientiertes Denken und Freude am Umgang mit Menschen
• Herausragend gute Kommunikationsfähigkeiten in Deutsch und Englisch (mündlich und schriftlich).

• Scouting und Akquise von vielversprechenden Jugendspielern (Young Guns) in Süd- und Ostdeutschland in enger Abstimmung mit dem Vorgesetzen
• Anwesenheit bei verschiedenen Jugendfußballaktivitäten auf lokaler und nationaler Ebene
• Verwalten des Young Guns-Portfolios einschließlich Vertrags-, Beziehungs- und Servicemanagement
• Aufbau enger Beziehungen zu den wichtigsten Stakeholdern im relevanten Markt, z.B. Jugendspieler, Vereinsfunktionäre und Agenten
• Unterstützung des Markenaktivierungsteams bei der Koordination und Umsetzung von Shootings und Marketingaktivitäten.

Requirements: 

• Bachelor’s degree in marketing, Communications, or related field
• Relevant experience in communications within the consumer goods and/or sports and lifestyle industry
• Demonstrates strong writing, editing, communication, and organization skills
• Highly creative and innovative thinker with a proactive, resourceful, and adaptable approach to challenges
• Detail-oriented and self-motivated, with the ability to manage multiple projects while meeting deliverables and timelines
• Ability to work independently and collaboratively within a global/matrix organization
• Proficient in Microsoft Office, including Excel, and PowerPoint
• Knowledge of social platforms (Facebook, X/Twitter, Instagram, Snapchat, TikTok) 
• Passion, experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space
• Position is based in Somerville, MA

Responsibilities: 

We are currently looking for a highly motivated PR and Marketing Communications Temp to work out of our Somerville, MA office. The PR and Marketing Communications Temp will be part of the dynamic PUMA North America (PNA) communications team, which is responsible for PR, Paid Media and Social efforts for the region.

In this role, you will collaborate closely with the Senior Director, Marketing Communications and other key team members and stakeholders across the broader PNA Marketing teams to help develop and execute impactful PR and communications strategies and plans for the North America business.

Additionally, you will provide day-to-day support across various communications initiatives, ensuring the team operates efficiently and effectively.  This includes, but is not limited to:

• Assist with creating, editing and developing PR materials and documents
• Support the development and creation of PowerPoint presentations in alignment with brand guidelines
• Manage product seeding initiatives including execution, tracking for coverage, maintaining current contact lists, etc.
• Support with day-to-day media inquiries including sample and photo requests
• Work with the external agency partner to monitor, analyze and communicate results
• Maintain the communications calendar, SharePoint site, media lists and additional key team documents
• Assist in management of PR budget
• Provide support on key Paid Media and Social initiatives as needed
• Remain current with best practices, strategies, and industry standards related to PR, media, and influencer marketing. 

• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
• Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners

​

This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

• Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Bachelor’s degree in Marketing or related fields.
• +3 years of experience in the field, the sports industry, or consumer goods is a plus.
• Proven experience with media agencies.
• Advanced English proficiency.
• Self-driven with the ability to work autonomously.
• High attention to detail, strong task follow-up, and a sense of urgency.
• Strong self-motivation and data analysis skills.
• Knowledge and experience in Digital Marketing and Paid Media ON & OFF
• Proficiency in Microsoft Office and digital marketing tools such as Programmatic, Paid Social Media (Facebook, Business Manager), and Google Ads

• Analyze integrated plans aligned with the allocated budget for key product launches within each business unit, as well as PUMA’s overall strategy for Media and Social Media.
• Oversee the media budget allocated to brand advertising campaigns, adjusting it in accordance with product launches and timelines.
• Evaluate and set direction for the behavior and performance of media KPIs for each media plan, as well as the monthly growth of our metrics—including TOM (Top of Mind), SBA (Share of Brand Awareness), and Social Media performance—consistently aiming to optimize results.
• Ensure that media investment across On and Off campaigns, along with Social Media strategies, drives product sales effectively.
• Coordination with the media agency & Digital agencies, ensuring objectives and deadlines are successfully achieved.
• Identify and define new opportunities by continuously assessing emerging market trends and media channels to connect with an evolving audience and keep the brand at the forefront.
• Oversee financial control processes related to media investments, including the reconciliation of purchase orders, payments, and invoices, ensuring compliance with On and Off media contracts and alignment with internal auditing and reporting standards.

We are seeking a dynamic and results-driven Junior Marketing Manager to join our growing marketing team. The ideal candidate is a proactive self-starter with a passion for the PUMA basketball brand. This person would be critical in building, campaign execution, and data-driven decision making. This role will support the development and implementation of integrated marketing strategies to drive brand awareness, customer engagement, and business growth. 

• Experiencia de al menos 3 años en Marketing enfocado a desarrollo de estrategia.
• Licenciatura concluída en Marketing, Ing. Industrial, Finanzas, Administración o afín.
• Análisis de insights sobre el comportamiento de las ventas para fundamentar propuestas y toma de decisiones.
• Nivel de inglés avanzado.
• Excelente comunicación.
• Excel Intermedio/Avanzado: Tablas dinámicas, gráficas, funciones para automatizar.
• Actitud de colaboración, disposición y trabajo en equipo.

• Liderar foros en momentos clave para decisiones estratégicas que afecten a la categoría.
• Alinear, presentar, coordinar y revisar la estrategia de la categoría con Key Stakeholders (ventas, merchandising, comunicación, etc).
• Colaborar en etapas clave del proceso de GTM como responsable de la categoría con datos y hallazgos que aporten valor para tomar decisiones.
• Realizar diagnósticos a partir del análisis de resultados y KPIS clave para poder probar hipótesis, desarrollar casos de negocio y recomendaciones para encontrar oportunidades de crecimiento dentro de la categoría.
• Detectar riesgos y oportunidades para maximizar el negocio a corto y mediano plazo.
• Evaluar el negocio de la división focalizado en ventas, rentabilidad y margen. - Elaborar planes, manuales y herramientas para asegurar la correcta ejecución y alineación de la estrategia.

Eligibility Criteria and Functional Competencies Required:

• 2+ year of experience in Digital Marketing
• Prior experience of executing marketing campaigns on Google Ads platform
• Comfortable with audiences and attribution thought process for optimization
• Prior experience of scaling campaigns efficiently
• Strong analytical & data interpretation skills.
• In depth understanding of Google as media platform.
• Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
• Awareness of attribution models and ability to create a structured approach for measuring campaign impact

Key Objectives :

• The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
• This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
• You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
• You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
• Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
• Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
• Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
• Manage internal and external stakeholders, including agency partners.

• Bachelor’s degree in Mathematics, Statistics, Marketing/Communications, Business Administration, Economics, or a related field
• At least 3-5 years experience in digital marketing and/or data analytics, including familiarity with social media and PR metrics
• Proficient in English, both written and verbal, enabling clear communication of insights and recommendations
• Strong analytical and problem-solving skills, with a focus on business performance and brand building
• Proficient in Microsoft Office Suite, with advanced Excel skills including pivot tables, vlookups, and queries
• Collaborative mindset, capable of working cross-functionally with diverse teams
• Ability to multitask and meet deadlines in a fast-paced environment
• Demonstrated desire for continuous learning and improvement
• Strong communication skills with a proactive attitude
• Passion for marketing, sports, and/or fashion
• Experience with PowerBI or Tableau a plus.

• Bring structure and meaning to marketing data and make it is easy to access, analyze, and interpret for teams across PUMA, especially within the areas of social media and PR
• Own the backend configuration and management of internal platforms, including Meta Business Manager, TikTok Business Center, and the Naming Convention Builder, and supervise user access, trainings, and adoption
• Maintain and update the Global Key Initiative List based on inputs from business units and Go-To-Market and incorporate local additions on a rolling basis
• Serve as the primary point of contact for data vendors, such as Sprinklr and BrandWatch, and ensure they meet our needs i.e. trainings, features, maintenance, and troubleshooting
• Oversee the end-to-end process of ambassador and influencer tracking on social media, from data collection to performance reporting
• Work closely with the Global Social Media and PR teams to ensure consistent data collection and reporting across regions, channels, and business units
• Support the development of dashboards, strategy decks, and training materials that are visually compelling and easy to digest for both marketing and non-marketing stakeholders
• Translate marketing data into actionable insights for decision-making and produce reports and presentations that communicate these insights through clear, engaging storytelling
• Contribute to broader Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and enhancements to our data infrastructure
• Continuously seek to improve the setup, governance, and application of our various tools and platforms.

Eligibility Criteria and Functional Competencies Required:

• Adobe Photoshop Adobe Premier Microsoft Office Email communication
• Stakeholder coordination AI tools – like Vertex, Prome AI, Gemini

Key Objectives:

• We are looking for a Image Editor specialized in editing for Ecommerce Catalog Image (Apparels on models, products, ghost mannequins, flat lays) to join the Puma Studio team Your key objectives will be.
• Image editing using Photoshop.
• Editing for Puma.com and other Marketplace portals .
• Color correction and first step of QC before submission to Final QC team.
• Ecommerce Catalog Image Editing which covers Apparels on models, products, ghost mannequins, flat lays, infographics, AI, creative editing, high end retouching for banners and other creatives.
• Photoshop .
• Photo manipulation.
• Catalog Image Editing.
• Color Correction with product.
• Enhancing Customer Experience by showcasing the product in the best possible way - Removal of blemishes, skin retouching, cut-outs, liquifying the product and manipulation.
• Elevated content – To enrich the product’s regular content with AI, Infographics and Creative images

• Bachelor's Degree in Cmmunications, Advertising, Marketing or related field.

• 5+ years project management or account management experience within an in-house creative brand or agency.

• Strong ability to maintain focus under pressure - keeps a positive, yet confident demeanor.

• Drives and expects high standards for work output and behavior of self and others; accountable, assertive and dependable.

• Demonstrates exceptional verbal and presentation skills – can quickly deliver key projects highlights effectively across multiple levels of stakeholders.

• Strong management skills and the ability to drive multiple complex projects forward simultaneously. Can escalate project issues effectively and generate solutions proactively.

• Experience managing internal creative workflows of multidisciplinary campaigns (experience in design and/or production is a plus).

• Strong ability to work autonomously and within a matrix organization.

• Comfortable working with high-level executives, external partners, and talent.

• Primary day-to-day contact with PUMA Internal Creative Agency (ICA), external agency partners, Brand Team, and key project stakeholders.

• Responsible for the day-to-day management and ownership of global campaign creative plans and timelines.

• Drives the creative process with leadership oversight by supporting all critical milestones from initial project conception through final delivery of assets.

• Supports and manages creative project workflows including proper briefing processes, project prioritization, and resource allocation.

• Manages internal and external creative reviews and approvals with leadership oversight.

• Proactively identifies and develops solutions for specific project issues or potential roadblocks as they arise.

• Is a steward of our brand, ensuring all work done is superior in quality and consistent with PUMA’s brand vision.

• Supports in internal status calls, creative presentations, etc. Prepares all agenda/materials for the discussions and send call notes/recaps/next steps.

• Facilitates consistent and clear communication of creative decisions as projects progress and ensures key stakeholder satisfaction across all stages of the projects. Ensures full project status transparency throughout project stages and effectively communicate project status and next steps daily.

• Provides recommendations with leadership oversight for course correction of planned project flow as needed, based on changes to business needs.

• Compiles regular presentations and status updates in conjunction with Creative Services leadership.

• Creates and releases campaign recap decks sharing regional execution, best practices, data/metric analysis, and areas for improvement for future work.

• Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
• Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
• IT Skills: Good MS Office skills
• Language Skills: Fluent in Business English
• Other: Excellent communication skill, Strong team player

• [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
• [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
• [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
• [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
• [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
• [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
• [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
• [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors

• Bachelor’s Degree in Communications, Marketing, English, Journalism and/or relevant field of study.

• 1-2 years relevant experience as a professional writer within the consumer goods and/or sports and lifestyle industry.

• Experience in the fashion, athletic/apparel industry a plus.

• Exceptional written and verbal communication skills.

• Ability to function autonomously and in a cooperative, diverse group.

• Strong information seeking skills and a penchant for resourcefulness.

• Tremendous attention to detail, and extraordinary time-management skills.

We are currently looking for a Copywriter Temp to work out of our Somerville office. The Copywriter Temp will be a part of the Creative Services Team, which is responsible for creative content that expresses PUMA’s brand vision and inspires purchase of PUMA products.

The Copywriter Temp will be responsible for copy creation for PUMA North America team. This includes but is not limited to email, app, sale, and instore copy. This role requires exceptional writing skills, resourcefulness, and an ability to translate technical product information into clear, engaging copy.

• Write a wide variety of marketing copy that will be applied to ecommerce, retail, social, print, and other marketing applications.

• Compose a high-volume of quality copy against tight deadlines.

• Support the Creative Services Team as a brand voice expert to review, copyedit, and approve creative materials.