• Bachelor’s Degree in Marketing
• 1-2 years of applicable marketing experience; passion for running preferred
• Demonstrate the ability to prioritize workloads and multi-task
• Exhibit the ability to develop strong working relationships with internal and external colleagues, communication is paramount
• Excellent organizational skills
• Strong experience using Microsoft Suite applications
• Creativity and ability to think out of the box
• Entrepreneurial spirit and energy
• Detail oriented, resourceful, self-motivated and proactive
• Proven ability to work independently and multi-task
• Ability to collect and examine data to share an informed conclusion
• Ability to travel internationally up to 15%

The Global Running Business Unit is looking for an agile, dynamic, accountable and results-driven Junior Manager, Marketing to join our marketing team! The right person in this role will join a team of passionate marketers looking to maintain and build upon the brands exciting growth in performance running across the world. This role is at the center of it all with critical contributions to our building of global campaigns, maintaining seamless connectivity with international markets, and being a key connection point in all the cross-functional work that takes place behind the scenes. Supporting the Sr. Marketing Manager and, at moments, other team members, this person will help create what the future of PUMA’s performance running business looks like through a consumer obsessed lens. From initial briefs through launches, integrated marketing plays a crucial role in how our business will continue to drive awareness, engagement, and ultimately, growth.

• Assist in building disruptive omni-channel plans for upcoming product/campaign launches

• Create global running trend reports and assist with recap materials

• Collaborate cross-functionally to determine product roll-outs and launches

• Serve as the go-to team member for other regions through a consistent cadence of touchbases

• Assist in building seasonal priority presentations and product roadmaps

• Support running team on all aspects of go-to-market process  

• Manage development and execution of seasonal training tools

• Assist with adhoc projects on the global running business

• Manage the sample and seeding process and distribution for the Running team in collaboration with product operations team and PR

• Attend photoshoots for product campaigns

• Partner with product line managers to build marketing tech tools

• Passion & knowledgeable about creative design, sport, in particular golf,  lifestyle, culture and a proven marketing track record in consumer or lifestyle brand, or in agency

• A compelling portfolio demonstrating strong graphic design skills

• Knowledge of the Adobe Creative suite, specifically Photoshop, Illustrator and InDesign.

• Experience with 3D or motion design would be an advantage.

• Experience of video production, including filming, editing (preferably using Adobe Premiere or similar) for key launches and specific events, working with external and internal stakeholders.

• Ability to work weekends when needed specifically around golf tournaments and key milestones.

• Awareness of emerging technologies in new media, with creative/strategic thinking to put into action

• Demonstrated ability to lead & manage projects on challenging timelines

• Budget management and organisation skills

• Experience in dealing with and managing external partners such as agencies desirable

• Tertiary education or equivalent; strong written & verbal communication skills

Are you passionate about sports culture, golf, and digital media creation? Your skills are about to pay off. We're on the hunt for a rare golf-minded creative to join our Marketing & Communications team at COBRA PUMA Golf, located in Stockholm, Sweden. You’ll play a key role in driving our business through asset creation and delivery across both trade and brand marketing within the golf category.

We’re looking for a self-starter with a strong passion for digital design, artwork creation, and creative content development. You should be highly skilled in digital and graphic design, with the ability to absorb and process information quickly. Videography and editing skills are a welcome bonus as we expand our content strategy.

If you're ready to turn your creativity into real impact and help shape the future of golf marketing, we want to hear from you.

Your Responsibilities:

• This position supports both COBRA and PUMA GOLF brands for European Region.

• Responsible for trade artwork, product imagery and online marketing asset delivery via local marketing managers.

• Facilitates and delivers all marketing and training assets for use by internal stakeholders

• Responsible for all trade marketing and sales assets inclusive of catalogues and other sales materials for the region.

• Set up and management of internal process for content production. Co-ordination of videography and Editing of internal and external content.

• Regional digital support and creation for online digital asset packs and DTC (PUMA.com) needs.

• In cooperation with our internal teams, sports marketing & eCom, develop content calendars & product/event content roadmaps

• Manage budget for full calendar year based on deliverables across both brands.

• Work with the campaign and social managers for each campaign to support the asset creation and delivery, paid media campaigns, media content calendars, KPIs and reporting

• Work with marketing teams to deliver relevant monthly/quarterly/campaign reporting

• Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport—especially golf—and a deep understanding of lifestyle and culture.
• Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
• Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
• Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
• Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
• Based in Herzogenaurach with some travel within Europe.

• Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
• Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
• Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
• Manage the marketing budget, ensuring alignment with financial goals and KPI’s.
• Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.

• Bachelor’s degree in Marketing, Business, Sport Management or related discipline.
• Proven experience in sports marketing, partnership management, or brand activations.
• Background in apparel, footwear, or consumer sporting goods is highly regarded.
• Strong project management skills and the ability to meet deadlines across multiple projects.
• Experienced in stakeholder and relationship management at all levels.
• Skilled in campaign planning, product logistics, and partner servicing.
• Strong analytical skills to interpret campaign results, budgets, and performance data.
• Excellent written and verbal communication, with confidence in presenting and reporting.
• Deep understanding of athlete, ambassador, and team marketing environments.
• Proficient in Microsoft Office Suite (especially Excel and PowerPoint).
• Familiar with product tracking systems and budget management tools.
• Detail-oriented, proactive, and highly organised.
• Able to work independently and collaborate with cross-functional teams.
• Passionate about sport, brand storytelling, and building lasting partnerships.
• Comfortable working in a fast-paced and dynamic marketing environment.

The Partnership Manager is responsible for managing the key aspects of managing and servicing key PUMA Partnerships within local Team Sport in New Zealand.

The Partnership Manager will focus on collaborating closely with the Internal and external stakeholders to manage the critical path sign off process and key merchandise touchpoints for each of our Local teams to ensure PUMA fulfils their contractual obligations with regards to product design and delivery.

The role involves working closely with Local Licensed, Brand and Commercial Marketing, Retail and Operations to ensure full delivery of product to the teams and outlets along with management of some partnership benefits. 

Key Responsibilities:

• Ensure all partnership agreements are fulfilled, including product and marketing deliverables.
• Manage the critical path, range book sign-off, and product delivery process for teams and retail partners.
• Collaborate with Sports Licensing, Operations, and Customer Service to forecast, track, and deliver athlete and team orders in full and on time.
• Identify marketing leverage opportunities with partners aligned to PUMA’s calendar and brand strategy.
• Lead NZ marketing activations, working with internal stakeholders and external agencies from concept to execution.
• Manage athlete and ambassador relationships, including forecasting and ordering product, tracking budgets, and supporting appearances.
• Partner with Brand Marketing and agency teams to build and execute 12-month integrated marketing plans.
• Work closely with PR agencies to maximise earned media opportunities and brand coverage.
• Support sell-in and GTM planning, providing NZ input into wider Oceania marketing initiatives.
• Monitor and report on athlete and team performance, social/media activity, and partnership KPIs.
• Manage NZ partnership marketing budgets and ensure accurate OPEX reporting.
• Supply digital assets, imagery, and branding to support partner activation and contractual benefits.
• Support partner hospitality, signage, and retail merchandising as needed.
• Stay informed on sports marketing trends and recommend new approaches and innovations.
• Provide backup to the Athlete Relationship Manager and assist with ad hoc requests related to ambassadors or teams.

Key Skills:

Strategic Leadership: Ability to develop and execute marketing strategies that align with business goals

Market Analysis: Proficiency in analyzing market trends and consumer insights to drive marketing decisions

Team Management: Strong leadership skills to manage and inspire a diverse marketing team

Communication: Excellent verbal and written communication skills for effective stakeholder and teams engagement

Digital Marketing: Expertise in digital marketing channels, including social media, SEO, and content marketing

Financial Acumen: strong skills in managing budgets, analyzing ROI, and making strategic decisions to ensure marketing efforts align with financial goals and connect marketing activities to revenue outcomes

Effective Stakeholder management: understanding stakeholder needs and expectations, and systematically communicate and collaborate with them to ensure their support and address any concerns.

Qualification Requirements:

Experience:  10+ years of marketing experience, with at least 5 years in a senior leadership role

Education: A bachelor's degree in Marketing, Business Administration, or a related field

Regional Knowledge: In-depth understanding of the European consumer, market and competition dynamics and cultural nuances

Analytical Skills: Strong analytical and problem-solving abilities to measure and optimize marketing performance

Language Proficiency: Fluency in English; additional languages relevant to the European region are a plus

Intercultural Competence: ability to effectively and appropriately communicate and interact with people from different cultural backgrounds.

Maximizes the effectiveness of Region Europe Marketing Spend to elevate PUMA’s brand desirability and increase the commercial impact across all markets within responsible geographical scope.

DIGITAL MARKETING:

• Ensure a full Digital alignment between PUMA DTC and Retailers
• Implement integrated campaign planning approach to ensure a full funnel strategy is applied from Brand Marketing to Performance Marketing
• Ensure budgets are dynamically allocated based on highest ROI
• Build an agile culture with the European marketing community to adapt and improve constantly our digital activities ROI : experience, measure & improve
• Establish and foster adoption of standard set of KPIs to measure the effectiveness of campaigns (short-term) and brand marketing efforts (long-term) in a consistent manner across Europe
• Ensure clear target KPIs are set and measured against in each Area
• Lead Area Director of Marketing with insights to optimize local marketing mix
• Ensure right budget allocation based on effectiveness in course of annual budgeting process
• Share best practices (within the region but also from Global).

CONSUMER INSIGHT:

• Championing the consumer
• Drive together with BU Mktg Team consumer insights studies to ensure there is a clear understanding of the different customer segments
• Ensure that the consumer insights are used to create tailored & impactful marketing communication strategies
• Ensure optimization across all channels (Whsl & Direct-to-Consumer) to maximize the benefit for PUMA EUROPE (not the individual Area P&L)
• Ensure the consumer journey is clearly defined and the marketing strategies accordingly defined
• Ensure the consumer insights from our direct-to-consumer are available and maximized for wholesale areas.

AGENCY:

• Setting up the right partner/agency structure
• Identify key partners (Google, FB…) and create a direct relationship when relevant
• Ensure the partner/agency network across Europe is optimized; Centralized to the extent it makes sense to realize scale/efficiencies ( for ex. Media and Last Inch/click); Localized to the extent it makes sense to be locally relevant
• Ensure the agency are efficiently and effectively managed; e.g. clear guidance on which competence / data is inhouse vs outsourced
• Ensure yearly negotiation with European partners to make sure  we get the financial benefit of the scale and optimize the costs.

REPRESENTATION:

• Being the voice for Europe (Western and Eastern Europe)
• Ensure Europe’s requirements are sufficiently considered in Global Marketing and Global Sports Marketing (e.g. ambassadors, influencers,  collab partners)
• Ensure global guidelines are applicable in Europe.

COACHING:

• Developing the Area Marketing Directors and European HUB  Marketing Team.
• Ensure all Marketing Directors in each Area are on par with the expected competences
• Create development plans together with the Area MD to develop current teams
• Co-Interview new Marketing Directors  together with the Area MD(Veto-Right)
• Build a strong community among the European Marketing Area and HUB.

BUDGET RESPONSIBILITY:

• Oversee, control and lead total Region Europe Mktg Budget.

LEADERSHIP

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being
• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

Qualifications and Functional Competencies:

• 5+ years of relevant experience in social media management, digital marketing, or brand content strategy

• Prior experience handling brand accounts with significant scale and engagement across Instagram, X, YouTube, Pinterest

• Proven track record of managing influencer campaigns and external agency partners

• Strong portfolio of social campaigns or brand content

Position Summary: We are seeking a strategic and creative social media professional to lead PUMA India's presence across platforms like Instagram, X, YouTube, and Pinterest. This role involves developing impactful content, managing influencer collaborations, and driving engagement while ensuring brand consistency. You’ll work closely with internal teams and agencies to execute campaigns, monitor performance, and optimize based on insights and trends.

The ideal candidate will bring a strong understanding of content creation and curation, working closely with design and copy teams to ensure compelling, platform-specific content that reflects the brand's voice and values.

Key Objectives:

• Social Media Strategy & Management: Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram, X, YouTube and Pinterest. You'll manage and oversee PUMA India's social media accounts, ensuring consistent brand messaging and community engagement through timely responses. You will also monitor, analyse, and report on social media performance metrics, adjusting strategies as needed to optimize results.

• Content Creation & Curation: Create, curate, and manage high-quality, engaging content tailored for various platforms. This includes collaborating with design and copy teams to produce compelling visuals and copy, ensuring all content aligns with brand guidelines and resonates with target audiences. You'll also develop and execute a content calendar for all brand social channels, staying updated on content formats and trends to keep our presence fresh and relevant.

• Influencer Marketing & Strategic Other Partnerships: Identify, onboard, and manage relevant influencers and agencies who align with campaign goals and brand values. You'll lead the end-to-end execution of campaigns, including planning, outreach, negotiation, briefing, coordination, content approval, and post-launch review. This also involves tracking deliverables, performance, and campaign ROI, while maintaining and nurturing long-term relationships with creators.

• Collaboration & Analytics: Work closely with internal teams across marketing, product, digital, PR, and finance, as well as external brand and creative agencies, to ensure cohesive execution of marketing campaigns. You'll track performance metrics (engagement, reach, traffic, conversions) for both social media and influencer campaigns, preparing actionable insights and optimizing based on analytics to improve future results and ROI. You will also stay updated on the latest social media trends, tools, best practices, and competitor strategies to provide strategic input.Manage internal and external stakeholders, including agency partners.

• 5 años de experiencia construcción de marcas y comunicaciones
• Experiencia en compra integral de medios ON/OFF con enfoque en full funnel.
• Experiencia en marketing digital
• Manejo de agencias Medios, Cretiva y BTL.
• Excel intermedio.
• Ingles avanzado (indispensable)

• Diseñar y hacer seguimiento a la ejecución de campañas de marca de acuerdo con el presupuesto y puntos de contacto planificado, con el fin de asegurar el cumplimiento de KPI de SBA definido en la estrategia del área.
• Coordinar y encausar la compra de medios para las diferentes campañas de marca y producto para velar por el cumplimiento de la estrategia según presupuesto y documento de suficiencia de medios.
• Desarrollar contenidos gráficos y audiovisuales para todos los puntos de contacto, con el objetivo de asegurar la consistencia y coherencia en la comunicación según el guideline de marca.
• Analizar los resultados de las campañas con el objetivo de lograr planes de acción o learnings

• para las futuras campañas o acciones de marca.

• Desarrollar activaciones y eventos locales para las unidades de negocio de sports y lifestyle para lograr impulsar la relevancia de la marca con el consumidor.
• Coordinar con los equipos de planificación, trade, commercial marketing, merchandising y sales la ejecución de las campañas para asegurar el cumplimiento del plan de temporada en tiempo y forma.

Requirements: 

• Bachelor’s degree in marketing, Communications, or related field
• Relevant experience in communications within the consumer goods and/or sports and lifestyle industry
• Demonstrates strong writing, editing, communication, and organization skills
• Highly creative and innovative thinker with a proactive, resourceful, and adaptable approach to challenges
• Detail-oriented and self-motivated, with the ability to manage multiple projects while meeting deliverables and timelines
• Ability to work independently and collaboratively within a global/matrix organization
• Proficient in Microsoft Office, including Excel, and PowerPoint
• Knowledge of social platforms (Facebook, X/Twitter, Instagram, Snapchat, TikTok) 
• Passion, experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space
• Position is based in Somerville, MA

Responsibilities: 

We are currently looking for a highly motivated PR and Marketing Communications Temp to work out of our Somerville, MA office. The PR and Marketing Communications Temp will be part of the dynamic PUMA North America (PNA) communications team, which is responsible for PR, Paid Media and Social efforts for the region.

In this role, you will collaborate closely with the Senior Director, Marketing Communications and other key team members and stakeholders across the broader PNA Marketing teams to help develop and execute impactful PR and communications strategies and plans for the North America business.

Additionally, you will provide day-to-day support across various communications initiatives, ensuring the team operates efficiently and effectively.  This includes, but is not limited to:

• Assist with creating, editing and developing PR materials and documents
• Support the development and creation of PowerPoint presentations in alignment with brand guidelines
• Manage product seeding initiatives including execution, tracking for coverage, maintaining current contact lists, etc.
• Support with day-to-day media inquiries including sample and photo requests
• Work with the external agency partner to monitor, analyze and communicate results
• Maintain the communications calendar, SharePoint site, media lists and additional key team documents
• Assist in management of PR budget
• Provide support on key Paid Media and Social initiatives as needed
• Remain current with best practices, strategies, and industry standards related to PR, media, and influencer marketing. 

• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
• Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners

​

This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

• Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Bachelor’s degree in Marketing or related fields.
• +3 years of experience in the field, the sports industry, or consumer goods is a plus.
• Proven experience with media agencies.
• Advanced English proficiency.
• Self-driven with the ability to work autonomously.
• High attention to detail, strong task follow-up, and a sense of urgency.
• Strong self-motivation and data analysis skills.
• Knowledge and experience in Digital Marketing and Paid Media ON & OFF
• Proficiency in Microsoft Office and digital marketing tools such as Programmatic, Paid Social Media (Facebook, Business Manager), and Google Ads

• Analyze integrated plans aligned with the allocated budget for key product launches within each business unit, as well as PUMA’s overall strategy for Media and Social Media.
• Oversee the media budget allocated to brand advertising campaigns, adjusting it in accordance with product launches and timelines.
• Evaluate and set direction for the behavior and performance of media KPIs for each media plan, as well as the monthly growth of our metrics—including TOM (Top of Mind), SBA (Share of Brand Awareness), and Social Media performance—consistently aiming to optimize results.
• Ensure that media investment across On and Off campaigns, along with Social Media strategies, drives product sales effectively.
• Coordination with the media agency & Digital agencies, ensuring objectives and deadlines are successfully achieved.
• Identify and define new opportunities by continuously assessing emerging market trends and media channels to connect with an evolving audience and keep the brand at the forefront.
• Oversee financial control processes related to media investments, including the reconciliation of purchase orders, payments, and invoices, ensuring compliance with On and Off media contracts and alignment with internal auditing and reporting standards.

Eligibility Criteria and Functional Competencies Required:

• 2+ year of experience in Digital Marketing
• Prior experience of executing marketing campaigns on Google Ads platform
• Comfortable with audiences and attribution thought process for optimization
• Prior experience of scaling campaigns efficiently
• Strong analytical & data interpretation skills.
• In depth understanding of Google as media platform.
• Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
• Awareness of attribution models and ability to create a structured approach for measuring campaign impact

Key Objectives :

• The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
• This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
• You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
• You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
• Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
• Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
• Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
• Manage internal and external stakeholders, including agency partners.

• Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
• Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
• IT Skills: Good MS Office skills
• Language Skills: Fluent in Business English
• Other: Excellent communication skill, Strong team player

• [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
• [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
• [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
• [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
• [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
• [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
• [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
• [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors