Qualifications and Functional Competencies:

• 5+ years of relevant experience in social media management, digital marketing, or brand content strategy

• Prior experience handling brand accounts with significant scale and engagement across Instagram, X, YouTube, Pinterest

• Proven track record of managing influencer campaigns and external agency partners

• Strong portfolio of social campaigns or brand content

Position Summary: We are seeking a strategic and creative social media professional to lead PUMA India's presence across platforms like Instagram, X, YouTube, and Pinterest. This role involves developing impactful content, managing influencer collaborations, and driving engagement while ensuring brand consistency. You’ll work closely with internal teams and agencies to execute campaigns, monitor performance, and optimize based on insights and trends.

The ideal candidate will bring a strong understanding of content creation and curation, working closely with design and copy teams to ensure compelling, platform-specific content that reflects the brand's voice and values.

Key Objectives:

• Social Media Strategy & Management: Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram, X, YouTube and Pinterest. You'll manage and oversee PUMA India's social media accounts, ensuring consistent brand messaging and community engagement through timely responses. You will also monitor, analyse, and report on social media performance metrics, adjusting strategies as needed to optimize results.

• Content Creation & Curation: Create, curate, and manage high-quality, engaging content tailored for various platforms. This includes collaborating with design and copy teams to produce compelling visuals and copy, ensuring all content aligns with brand guidelines and resonates with target audiences. You'll also develop and execute a content calendar for all brand social channels, staying updated on content formats and trends to keep our presence fresh and relevant.

• Influencer Marketing & Strategic Other Partnerships: Identify, onboard, and manage relevant influencers and agencies who align with campaign goals and brand values. You'll lead the end-to-end execution of campaigns, including planning, outreach, negotiation, briefing, coordination, content approval, and post-launch review. This also involves tracking deliverables, performance, and campaign ROI, while maintaining and nurturing long-term relationships with creators.

• Collaboration & Analytics: Work closely with internal teams across marketing, product, digital, PR, and finance, as well as external brand and creative agencies, to ensure cohesive execution of marketing campaigns. You'll track performance metrics (engagement, reach, traffic, conversions) for both social media and influencer campaigns, preparing actionable insights and optimizing based on analytics to improve future results and ROI. You will also stay updated on the latest social media trends, tools, best practices, and competitor strategies to provide strategic input.Manage internal and external stakeholders, including agency partners.

• 5 años de experiencia construcción de marcas y comunicaciones
• Experiencia en compra integral de medios ON/OFF con enfoque en full funnel.
• Experiencia en marketing digital
• Manejo de agencias Medios, Cretiva y BTL.
• Excel intermedio.
• Ingles avanzado (indispensable)

• Diseñar y hacer seguimiento a la ejecución de campañas de marca de acuerdo con el presupuesto y puntos de contacto planificado, con el fin de asegurar el cumplimiento de KPI de SBA definido en la estrategia del área.
• Coordinar y encausar la compra de medios para las diferentes campañas de marca y producto para velar por el cumplimiento de la estrategia según presupuesto y documento de suficiencia de medios.
• Desarrollar contenidos gráficos y audiovisuales para todos los puntos de contacto, con el objetivo de asegurar la consistencia y coherencia en la comunicación según el guideline de marca.
• Analizar los resultados de las campañas con el objetivo de lograr planes de acción o learnings

• para las futuras campañas o acciones de marca.

• Desarrollar activaciones y eventos locales para las unidades de negocio de sports y lifestyle para lograr impulsar la relevancia de la marca con el consumidor.
• Coordinar con los equipos de planificación, trade, commercial marketing, merchandising y sales la ejecución de las campañas para asegurar el cumplimiento del plan de temporada en tiempo y forma.

Requirements: 

• Bachelor’s degree in marketing, Communications, or related field
• Relevant experience in communications within the consumer goods and/or sports and lifestyle industry
• Demonstrates strong writing, editing, communication, and organization skills
• Highly creative and innovative thinker with a proactive, resourceful, and adaptable approach to challenges
• Detail-oriented and self-motivated, with the ability to manage multiple projects while meeting deliverables and timelines
• Ability to work independently and collaboratively within a global/matrix organization
• Proficient in Microsoft Office, including Excel, and PowerPoint
• Knowledge of social platforms (Facebook, X/Twitter, Instagram, Snapchat, TikTok) 
• Passion, experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space
• Position is based in Somerville, MA

Responsibilities: 

We are currently looking for a highly motivated PR and Marketing Communications Temp to work out of our Somerville, MA office. The PR and Marketing Communications Temp will be part of the dynamic PUMA North America (PNA) communications team, which is responsible for PR, Paid Media and Social efforts for the region.

In this role, you will collaborate closely with the Senior Director, Marketing Communications and other key team members and stakeholders across the broader PNA Marketing teams to help develop and execute impactful PR and communications strategies and plans for the North America business.

Additionally, you will provide day-to-day support across various communications initiatives, ensuring the team operates efficiently and effectively.  This includes, but is not limited to:

• Assist with creating, editing and developing PR materials and documents
• Support the development and creation of PowerPoint presentations in alignment with brand guidelines
• Manage product seeding initiatives including execution, tracking for coverage, maintaining current contact lists, etc.
• Support with day-to-day media inquiries including sample and photo requests
• Work with the external agency partner to monitor, analyze and communicate results
• Maintain the communications calendar, SharePoint site, media lists and additional key team documents
• Assist in management of PR budget
• Provide support on key Paid Media and Social initiatives as needed
• Remain current with best practices, strategies, and industry standards related to PR, media, and influencer marketing. 

• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
• Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners

​

This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

• Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Bachelor’s degree in Marketing or related fields.
• +3 years of experience in the field, the sports industry, or consumer goods is a plus.
• Proven experience with media agencies.
• Advanced English proficiency.
• Self-driven with the ability to work autonomously.
• High attention to detail, strong task follow-up, and a sense of urgency.
• Strong self-motivation and data analysis skills.
• Knowledge and experience in Digital Marketing and Paid Media ON & OFF
• Proficiency in Microsoft Office and digital marketing tools such as Programmatic, Paid Social Media (Facebook, Business Manager), and Google Ads

• Analyze integrated plans aligned with the allocated budget for key product launches within each business unit, as well as PUMA’s overall strategy for Media and Social Media.
• Oversee the media budget allocated to brand advertising campaigns, adjusting it in accordance with product launches and timelines.
• Evaluate and set direction for the behavior and performance of media KPIs for each media plan, as well as the monthly growth of our metrics—including TOM (Top of Mind), SBA (Share of Brand Awareness), and Social Media performance—consistently aiming to optimize results.
• Ensure that media investment across On and Off campaigns, along with Social Media strategies, drives product sales effectively.
• Coordination with the media agency & Digital agencies, ensuring objectives and deadlines are successfully achieved.
• Identify and define new opportunities by continuously assessing emerging market trends and media channels to connect with an evolving audience and keep the brand at the forefront.
• Oversee financial control processes related to media investments, including the reconciliation of purchase orders, payments, and invoices, ensuring compliance with On and Off media contracts and alignment with internal auditing and reporting standards.

Eligibility Criteria and Functional Competencies Required:

• 2+ year of experience in Digital Marketing
• Prior experience of executing marketing campaigns on Google Ads platform
• Comfortable with audiences and attribution thought process for optimization
• Prior experience of scaling campaigns efficiently
• Strong analytical & data interpretation skills.
• In depth understanding of Google as media platform.
• Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
• Awareness of attribution models and ability to create a structured approach for measuring campaign impact

Key Objectives :

• The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
• This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
• You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
• You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
• Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
• Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
• Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
• Manage internal and external stakeholders, including agency partners.

• Bachelor's Degree in Cmmunications, Advertising, Marketing or related field.

• 5+ years project management or account management experience within an in-house creative brand or agency.

• Strong ability to maintain focus under pressure - keeps a positive, yet confident demeanor.

• Drives and expects high standards for work output and behavior of self and others; accountable, assertive and dependable.

• Demonstrates exceptional verbal and presentation skills – can quickly deliver key projects highlights effectively across multiple levels of stakeholders.

• Strong management skills and the ability to drive multiple complex projects forward simultaneously. Can escalate project issues effectively and generate solutions proactively.

• Experience managing internal creative workflows of multidisciplinary campaigns (experience in design and/or production is a plus).

• Strong ability to work autonomously and within a matrix organization.

• Comfortable working with high-level executives, external partners, and talent.

• Primary day-to-day contact with PUMA Internal Creative Agency (ICA), external agency partners, Brand Team, and key project stakeholders.

• Responsible for the day-to-day management and ownership of global campaign creative plans and timelines.

• Drives the creative process with leadership oversight by supporting all critical milestones from initial project conception through final delivery of assets.

• Supports and manages creative project workflows including proper briefing processes, project prioritization, and resource allocation.

• Manages internal and external creative reviews and approvals with leadership oversight.

• Proactively identifies and develops solutions for specific project issues or potential roadblocks as they arise.

• Is a steward of our brand, ensuring all work done is superior in quality and consistent with PUMA’s brand vision.

• Supports in internal status calls, creative presentations, etc. Prepares all agenda/materials for the discussions and send call notes/recaps/next steps.

• Facilitates consistent and clear communication of creative decisions as projects progress and ensures key stakeholder satisfaction across all stages of the projects. Ensures full project status transparency throughout project stages and effectively communicate project status and next steps daily.

• Provides recommendations with leadership oversight for course correction of planned project flow as needed, based on changes to business needs.

• Compiles regular presentations and status updates in conjunction with Creative Services leadership.

• Creates and releases campaign recap decks sharing regional execution, best practices, data/metric analysis, and areas for improvement for future work.

• Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
• Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
• IT Skills: Good MS Office skills
• Language Skills: Fluent in Business English
• Other: Excellent communication skill, Strong team player

• [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
• [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
• [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
• [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
• [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
• [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
• [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
• [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors