• 10 years’ relative experience
• Degree in Business, Marketing or similar field, Master’s degree preferred
• Proven track record delivering digital and performance marketing, marketing campaigns, platforms, tactics and technologies
• Specific experience in CRM, Loyalty and emerging AI technology
• Experience using industry leading tools and platforms
• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity
• Proven ability to build and lead a high-performing team, fostering a collaborative and inclusive environment that drives innovation and achieves exceptional results.
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• A hands-on leader willing to get into the details developing people and projects
• Outstanding communication and interpersonal skills a must.    
• Detail oriented and organized. Strong planning, organizational and implementation skills.

The Director Digital and Performance Marketing is a results-driven leader obsessed with delivering digital communications that inform and excite current and future consumers.  Oversees PNA (US and Canada) digital disciplines across acquisition, retention, affiliate and social channels.  

• Develop and execute a comprehensive digital and performance marketing strategy to drive acquisition, retention, affiliate and measurable revenue growth with a focus on consumer LTV
• Oversee calendar and campaign planning, execution and optimization across all digital channels: email, app, social, programmatic display, and paid search
• Ensure marketing strategies are aligned with PNA business objectives and established KPI’s
• Reinforce and establish data-driven mindset that turns into measurable actions using automation, AI and consumer insights to validate strategies and tactics
• Challenge norms and hypothesis through focused A/B testing and measures
• Partner with marketing counterparts on full-funnel digital media consumer journey plans and work hand in hand with brand marketing team to develop synergistic marketing plans that drive the brand forward
• Partner with eCommerce to implement best practices, pilot new strategies and localize activities within the performance marketing framework
• Lead and inspire the digital and performance marketing team by fostering a culture of collaboration, accountability and excellence in execution
• Be the financial expert to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; present results and recommendations to upper management
• In partnership with Vice President Marketing DTC and Vice President DTC Ecommerce, develop the annual marketing planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s
• Work cross-functionally with relevant counterparts to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.
• Support the Vice President Marketing DTC to maximize vendor and agency relationships, including scope development and continuous optimization

• Bachelor's degree in, Business Administration, or a related field
• Proven experience in operations (particularly demand planning, supply planning and inventory management), preferably within the sports or fashion industry
• Initial understanding of product seeding strategies and promotional activities
• Excellent organizational and leadership skills, with the ability to manage cross-functional teams
• Proficiency in ERP systems (e.g., S/4 HANA)
• Strong analytical and problem-solving skills, with a focus on operational efficiency and cost reduction
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

• Develop and implement a comprehensive marketing operations model, focusing on product seeding in the beginning, in the future also other promotional activities
• Establish processes and responsibilities of product seeding in the marketing activation, between Global Marketing, Business Units, and internal fulfillment partner
• Collaborate with the internal fulfillment partner that provides the warehousing solution for inbound, storage, and outbound of seeding products, initially based out of Europe
• Establish an organizational setup to support the operating model, including dedicated resources for seeding and promotion demand and supply planning
• Optimize inventory management and shipment methods to reduce costs and improve efficiency
• Enhance customer experience by enabling marketers to focus on their core strengths and providing better service to athletes, ambassadors, and influencers.

• Bachelor’s degree in Communication, Business and Administrative Sciences or equivalent with strong Social Media knowledge and experience

• 2+ years of experience in a Social Media role at a creative agency or in house marketing department

• Possess a good understanding of various social media platforms, their unique audiences, and content requirements.

• Strong interest and understanding of the training and fitness category. 

• Proficient in Adobe Creative Cloud, specifically Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Lightroom.

• Proficient editing skills

• Must be able to shoot and create content from iPhone.

• Strong communications skills – ability to interface with internal teams and outside vendors

• Travel determined on project needs

• Coordinate the conception, creation, and production of culturally resonant social media content for brand/business target audience. 

• Shoot video and stills for various social media platforms, such as Meta, TikTok, Snapchat, and emerging platforms.

• Utilize knowledge of training/fitness social trends and best practices to collaborate with creative and strategy teams in delivering culturally relevant content that drives awareness and engagement.

• Effectively communicate creative plans to internal stakeholders, ambassador partnerships, and clients.

• Write & coordinate creator briefs, provide guidance, and collaborate with influencers, photographers, videographers, designers, and other content creators to enhance the creative process.

• Stay up-to-date with social media trends (specifically related to training/fitness), and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement.

• Maintain a distinct but consistent visual voice for each social channel's audience through content creation.

• Collaborate and partner with internal teams, agency team and external partners inform creative strategies and achieve exceptional results. Proactively pitching on-trend concepts and ideas for execution based on product priorities. 

• Support to develop and execute a content strategy for social media based on the list of deliverables from the social media managers.

• Coordinate the creative process for content production with external stakeholders. 

• Brief, capture or edit content him/herself for all social and select ad hoc requests. 

• Work with a team of graphic designers, videographers, and copywriters. 

• Ensure content aligns with the company's brand and social media goals.

• Stay informed about content marketing trends and creative approaches, as it relates to the training/fitness landscape.

Eligibility Criteria and Functional Competencies Required:

• Relevant experience as a social content writer 
• Should have a strong command of language 
• Need to be quick in thinking and creating content. 
• Must be aware of all latest social trends & lingo. 
• Needs to be tracking brand’s social media conversation  
• Should be able to understand global direction and create copy for PUMA India social handles 
• Collaborate with media team and use their insights for copy for social & digital channels. 
• Should understand the basics of fashion & fashion-terms 
• Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders. 

Key Objectives:

• We are seeking a talented and creative Copywriter to join our team.
• The ideal candidate will craft compelling and engaging content across marketing, social & digital marketing.
• As a Copywriter, you will collaborate with cross-functional teams to develop brand-consistent messaging that resonates with our target audience.
• You should possess strong writing skills, a keen eye for detail, and the ability to adapt your tone and style to suit different campaigns and audiences.
• Content strategy, ideation for key campaigns 
• Ideation, copy, content planning for key events, collection drops, events for the marketing function.
• Launch ideas for new ambassador onboarding / launch 
• Social and CRM copy for marketing drops and events

Education: Bachelor's degree

Professional: Functional: 3 - 5 years experiences in PR or Advertising agency Language Skills: Native level Japanese / Business level in English

Industry: Sports / Retail / Fashion consumer brands, agency experience is a plus Leadership: plus

Competencies: Creativity & Innovation

Initiative

Media Relations Open Communication/Listening Influencer Relations

Planning & Organizing

Functional Skills: Copy Writing / Media Relations / Influencer Relations

This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Corporate PR activities by working closely with Global team as well as Japan leadership team.

This includes:

・Implement seasonal Marketing initiatives within the country for the category

・Develop relations with Media and key influencers for the category

・Manage and implement the local PR calendar for the category

・Manage and implement the local Corporate PR activities

Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimize brand exposure to consumer for the performance category. Manage and implement PR calendar for the category. Align programs as set by regional priority product style and identify local key product styles that require PR support and how this will be executed.

Task 2: Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.

Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories. Task 4: Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category.

Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc

Task 6: Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.