Support the Puma brand and business both internally and externally by executing a series of Run/Train Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility.

• [Task 1] (20%)
  Lead and execute Run/Train Marketing activities in line with the marketing road map to engage with run/train enthusiasts, a key target for driving brand revival and favorability.

• [Task 2] (20%) 
  Plan and manage seasonal marketing campaign including onsite consumer events and content creation.

• [Task 3] (15%)
  Develop digital communication strategy including media & SNS for each campaign. 

• [Task 4] (15%)
  Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.

• [Task 5] (15%)
  Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments.

• [Task 6] (10%)
  Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.

• [Task 7] (5%)
  Conduct research and provide report on target consumer trends and the marketing activities of key competitors.

• Education : Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)

• Professional : 8+ years of experience in brand marketing, Proven knowledge in Run/Train market and consumers

• IT Skills : Strong MS Office skills

• Language Skills : Fluent written and spoken English

• Others : Excellent communication skills & Strong team player

• Functional Competencies : Full of energy and passion in Run/Train

• Functional Skills : Strong written, verbal, and presentation skills

The Content Producer is responsible for managing the end-to-end production of integrated content across digital, video, and social platforms. This role partners with Creative, Project Management, and Marketing teams—as well as external vendors and agencies—to deliver content that reflects brand standards, meets business objectives, and engages audiences worldwide. The ideal candidate combines production expertise with strong communication, organization, and problem-solving skills to bring creative concepts to life efficiently and effectively.

Responsibilities:

• Lead mid-scale content productions from kickoff through delivery, ensuring timelines, budgets, and milestones are met across all production phases

• Partner with internal teams and external vendors to develop and execute creative solutions that balance quality, efficiency, and brand integrity

• Manage production budgets and financial documentation, including cost tracking and reconciliation

• Source, vet, and negotiate with vendors and production partners to ensure access to top talent and resources

• Maintain clear communication and alignment across all stakeholders throughout the production process

• Ensure all deliverables meet brand standards, legal guidelines, and usage rights

• Demonstrate working knowledge of file formats and technical specifications for images, video, and other digital and print deliverables, including resolution, compression, and color profiles (RGB, CMYK, etc.)

• Stay informed on emerging production trends, tools, and AI-driven solutions to enhance workflows, creative output, and operational efficiency

• Anticipate challenges and proactively troubleshoot issues in production and post-production

• Bachelor's degree in Production, Digital Media, or related field.

• 2-4 years of experience in a content production role within a global brand, creative agency, or in-house marketing organization

• Proven experience across all phases of integrated campaigns, including pre-production, production, and post-production

• Strong understanding of production workflows, industry costs, vendor fees, and usage rights

• Exceptional organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment

• Excellent communication and interpersonal skills, with the ability to build strong relationships across teams and with external partners

• Creative problem solver with a calm, solution-oriented approach under pressure

• Highly collaborative, flexible, and proactive, with a strong sense of ownership and accountability

• Proficient in Adobe Creative Suite

• Willingness to travel up to 30% (domestic and international), occasionally on short notice
   

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

We are seeking a dynamic Sports Marketing leader with deep industry expertise to drive impactful regional strategies that resonate with Southeast Asian consumers. This role will focus on elevating sports category performance by building a diverse network of ambassadors, athletes, teams, and federations, strategically activating partnerships to enhance product storytelling and strengthen PUMA’s brand presence. Additionally, the role will oversee marketing communications in Singapore, ensuring alignment with global narratives while supporting both DTC and wholesale objectives. The ideal candidate will deliver innovative campaigns that achieve brand and commercial goals through close collaboration with key stakeholders.

Task 1: Implement integrated communication plans on sports category aligning with Global and SEA marketing seasonal initiatives and product stories.

Strategically phase and manage partnerships, ensuring impactful storytelling, efficient investment, and a data-driven approach to future-proof the category while overseeing partner acquisition and contract negotiations across the region.

Task 2: Foster and strengthen sports industry connections across the region to create new opportunities and enhance brand value. Oversee Sports Marketing agreements and operations, ensuring compliance with global policies and alignment with local financial frameworks. Regularly review and refresh the SEA portfolio to ensure relevance, impact, and alignment with business goals.

Task 3: Drive key marketing initiatives and implement integrated communication plans in Singapore to be aligned with Global and Southeast Asia brand narrative and conduct post campaign analysis. Campaigns to engage PUMA Singapore’s target audience and to drive brand elevation and affinity.

Task 4: Develop a network and build relations with Media, Personalities and Athletes in Singapore. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive brand exposure through effective seeding strategy. Be in tune with latest industry trends as well of updated digital / social media strategy.

Task 5: Develop and implement Go-To-Market strategies to help drive traffic and sell-through in DTC channels and drive brand confidence with Key Wholesale Accounts in Singapore.

Task 6: Provide functional direction and development to local Singapore teams and ensure the team’s capability and capacity to execute in accordance with set plans. Regularly assess team strengths and weaknesses and provide training and support where needed. Build effective reporting/feedback structure/platform, leverage best practices in Global/SEA region for countries to learn from each other to elevate overall presentation as well as improve/achieve business objectives continuously.

Education: Bachelor's degree in Communications/Marketing/Sports Management or relevant studied.

Professional: 6-7 years' experience in proven expertise in Sports Marketing with deep industry knowledge and a well-established network of contacts.

IT Skills: MS Office (PowerPoint and Excel knowledge is a must.)

Language Skills: English is a must, multi-lingual is a plus.

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagement

• Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
• Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Team Leadership and Collaboration

• Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
• Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
• Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

Task 5: Cross-Functional Collaboration and Strategic Reporting

• Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
• Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
• Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Education: Bachelor's Degree in Marketing/Sports Management or relevant studied.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (Powerpoint and Excel knowledge is a must).

Language Skills: English and local language.

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

The Hiring range base pay for this position is $47,200 - $62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

The Hiring range base pay for this position is $47,200 - $62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience