As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team. 

You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. 

To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. 

You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.

• Define and lead the global paid media strategy across search, paid social, display, and emerging channels
• Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
• Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
• Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
• Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
• Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•  Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
• Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
• Lead and inspire the paid media team into a state-of-the-art center of excellence
• Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
• Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
• Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
• Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
• Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

• Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
• Deep and recent hands-on expertise across paid search, paid social, and ideally display
• Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
• Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
• Commercially driven, with a clear view of healthy acquisition beyond just ROAS
• Experienced in setting up global paid media playbooks and guardrails for regional execution
• Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
• Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
• Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
• Experience working in complex global or multi-market environments
• Excellent stakeholder management skills in a matrixed organization
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.

• Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels
• Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on-brand, commercially relevant marketing plans that ultimately drive demand for PUMA product. 
• Partner with cross-functional marketing team members in creative services, visual experience and media to develop integrated omni-channel marketing plans 
• Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.  
• Support the marketing leadership team on all aspects of the Go-To-Market process. 
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations 
• Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts   
• Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.  
• Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business. 

• 2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
• Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
• Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon
• Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals
• Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance
• Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred
• Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps
• Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast-paced environment
• Strong communication and relationship-management skills, both internal and external
• Highly organized, detail-oriented, and action-oriented with a strong execution mindset
• Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus

The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

The Marketing Activation Manager Golf plays a key role in strengthening the COBRA and PUMA GOLF brands within the local market. This position is responsible for executing regional and global marketing activation strategies, ensuring brand consistency, and delivering impactful consumer experiences across all relevant channels. The role requires close collaboration with internal cross-functional teams, key accounts, and external partners to drive brand heat, commercial success, and high-quality market execution.

KEY RESPONSIBILITIES:

Marketing Activation & Brand Building

• Translate global and regional activation strategies into locally relevant consumer touchpoints that elevate COBRA and PUMA GOLF’s presence.
• Execute Go-To-Market plans across digital, PR, wholesale, and sports marketing channels.
• Ensure brand messaging is consistently executed in all consumer-facing initiatives.
• Manage and deliver product seeding programs, influencer collaborations, and PR initiatives to increase visibility and engagement.

Event & Asset Activation

• Implement the local marketing event strategy, aligning with the regional roadmap and global brand direction.
• Own the regional Cobra custom fit event strategy and annual event roadmap. Activate key assets, including athletes, ambassadors, influencers, and federations—in partnership with Sports Marketing and regional marketing teams.
• Ensure events are integrated into the full consumer journey—from awareness to conversion—driving measurable impact.

Cross-Functional Collaboration

• Work closely with Golf Brand, Sport Marketing, Merchandise, Sales teams, and Key Accounts to ensure alignment and seamless execution.
• Maintain strong communication flows between local markets, regional marketing, and the global brand organization.
• Support sales teams with trade marketing initiatives, in-store activation guidance, and tailored account marketing programs.

Budget Ownership & Performance Governance

• Manage and allocate the local marketing activation budget efficiently and strategically.
• Establish KPIs, ROI frameworks, and performance tracking to evaluate the impact of local activations and campaigns.
• Ensure financial objectives are met within the annual marketing plan.

Strategic Support & Market Insights

• Partner with senior brand and marketing leadership to identify short- and long-term growth opportunities.
• Provide insights into market trends, consumer behavior, and competitive activities to help shape future strategies.
• Support the creation and delivery of product roadmaps and seasonal activation plans.

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

• Proven experience developing annual category marketing plans aligned with global strategies.

• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

• Experience working across European markets and adapting global initiatives to regional or local needs.

This position is to drive the creation of high-quality creative assets that support the marketing strategy across Southeast Asia. This role requires a strong sense of brand, ensuring all outputs are aligned with global guidelines while staying relevant, on-trend, and reflective of PUMA’s standards. 

Task 1: Marketing Campaign & Creative Development 

Education: Bachelor s Degree in Art Design Creative Multimedia Advertising, Media Mass Communications or relevant studies.

Professional: Minimum 3 years of relevant experience in creative or design roles.

IT Skills: Proficient in Photoshop and Illustrator; experience with Premiere Pro and After Effects is a plus. 

Language Skills: English

• Drive the planning, creation, and publishing of content across PUMA’s global internal channels

• Ensure clear, consistent, and timely communication around strategic and transformation-related topics to strengthen employee understanding and engagement

• Manage and continuously improve PUMA’s internal communication channels and formats, ensuring high usability, relevance and alignment with the Internal Comms Strategy

• Collaborate closely with internal stakeholders to identify, curate, and translate topics into compelling storytelling

• Manage internal communication projects end-to-end, including stakeholder coordination and management of service providers

• Prepare and support internal events and activations (e.g. townhalls, coffee talks with athletes) to foster community and culture

• Monitor KPIs and employee feedback across channels, using insights to improve communication effectiveness.

• Degree in Communications, Journalism, Media Studies, or a related field, with +3 years of experience in Internal Communications, Employer Branding, or Journalism ideally in a multinational environment

• Excellent written and verbal communication and presentation skills in English and German (native level in one highly preferred). Additional language skills are an advantage but not a must

• Excellent editorial, storytelling, and news judgement skills

• Proficiency in M365 tools, especially SharePoint, Viva Engage and basic analytical tools

• Experience with multimedia and visual tools (e.g. Adobe Photoshop, InDesign, Premiere), advantageous though not mandatory

• Proven experience in managing internal and external stakeholders to build a strong network and act as a trusted communication partner

• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment

• Hands-on mentality, proactive attitude, and comfortable working autonomously

• Genuine passion and understanding in sports and culture.

The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity.

• Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth.

• Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.

• Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.

• Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.

• Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.

• Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.

• Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.

• Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences.

• Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.

• Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.

• 8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumer‑driven industry.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Deep hands‑on experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
• Proven track record building and managing complex, multi‑channel consumer journeys that drive engagement and retention.
• Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
• Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
• Strong background in consumer segmentation, audience insights, and data‑driven decisioning.
• Demonstrated analytical capability with solid financial and business acumen.
• Ability to distill complex data and technical detail into clear, compelling executive‑level recommendations and presentations.
• Highly organized with strong attention to detail; excellent communication skills; experience in loyalty, fashion, lifestyle, or footwear industries is a plus.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams.
• Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
• Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
• Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
• Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
• Translate data into actionable insights that inform strategy and optimize performance across channels.
• Manage departmental budget planning, forecasting, and procurement processes.
• Ensure financial discipline and alignment with strategic priorities.
• Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
• Champion tools and systems that enhance team productivity and transparency.
• Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
• Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in marketing strategy, operations, or effectiveness roles.
• Proven ability to lead complex projects and cross-functional teams.
• Strong analytical skills with experience in marketing data infrastructure and tools.
• Exceptional communication, presentation, and stakeholder management skills.
• Financial acumen and experience managing large-scale budgets.
• Experience in seasonal planning and milestone management within a consumer brand environment.

The hiring range base pay for this position is $135,600-$187,795 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities.
• Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion.
• Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts. 
• Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts.
• Lead of Influencer & entertainer projects, seeding & agencies.
• Support challenge and build Influencer & entertainer seeding plans for key initiatives.
• Creation of briefings for influencer & entertainer content productions
• Facilitate engaging and innovative content creation
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & influencer/entertainer content
• Share relevant results proactively within the European Marketing team.
• Understand the business priorities within your field of play / category and understand why.

• Degree in Marketing, Communications, or a related field, with 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment.
• Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities.
• Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts.
• Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions.
• Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 

• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 

• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 

• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 

• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 

• Upskill the organization by building playbooks, trainings, workflows, and activation standards 

• Ensure consistent tagging, taxonomy, and governance across regions and channels 

• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 

• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future

• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 

• Proven track record as a hands-on MarTech leader, driving adoption and value 

• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 

• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 

• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 

• Confident communicator who can align senior stakeholders and challenge partners with credibility 

• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.