Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

• Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

• Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

• Be in the know of current design trends to be implemented

• Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Eligibility Criteria And Functional Competencies Required:

• 3-5 years of experience

• A strong background in graphic design

• Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

• Knowledge of current fashion & design trends

• Know-how of animation

• Vendor interaction and development abilities is a plus.

• Should be able to multi-task 

Position Summary: We at PUMA for looking for a Copy writer for marketing, social & digital marketing 

Report to: Head - Brand Creative, Social and Influencer

Key Objectives:

• Content strategy, ideation for key campaigns 

• Content strategy, ideation, copy for key events, content planning with ambassadors 

• Launch ideas for new ambassador onboarding / launch 

Key Performance Indicators:

• Quick in thinking and creating content. 

• Create overall strategy along with the content team for new campaigns, ideas, events, ambassadors.

Organizational Relationships:

• Internal: Marketing, Communications and Digital  

• External: Agencies and Media platforms

Eligibility Criteria And Functional  Competencies Required:

• 1-3 years of relevant experience as a social content writer 

• Should have a strong command of language 

• Need to be quick in thinking and creating content. 

• Must be aware of all latest social trends & lingo. 

• Needs to be tracking brand’s social media conversation  

• Should be able to understand global direction and create copy for PUMA India social handles 

• Collaborate with media team and use their insights for copy for social & digital channels. 

• Should understand the basics of fashion & fashion-terms 

• Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders. 

This role is responsible for driving online sales and maximizing advertising efficiency across platforms owned by Meta Platforms; primarily Facebook and Instagram. In addition, this role should have experience in Google Ads to help support search ads when needed. Main focus is on performance marketing, conversion optimization, and revenue growth, ensuring strong ROAS (Return on Ad Spend) from all campaigns.

Task 1: Set up, tracking and optimization, reporting on Meta campaigns across different campaign types.

Task 2: Set up, tracking and optimization, reporting on marketplace on platform ad campaigns.

Task 3: Execution as per campaign calendar to drive sales targets, product awareness and other defined business objectives.

Task 4: Support Google campaigns across different campaign types and to identify high value keywords with conversion potential.

Education: College or bachelor’s degree in marketing or a related field.

Professional: Experience of running Meta Ads (Google Ads will be a plus point).

IT Skills: Understanding of Meta platform & Google Analytics.

Language Skills: English and local language.

This role will primarily be responsible to plan, launch and optimize paid campaigns (Search, PMAX, Display, Video) whilst ensuring good traffic and ROAS. In addition to that, this role will be responsible not only for managing campaigns directly on Google, but also for leading and mentoring a team member handling Meta campaigns.

Task 1: Responsible for Performance marketing channels covering Google, Meta, Affiliate partners, marketplace platforms – track sales, traffic and work with the business team to deliver targets.

Task 2: Responsible for end to end set up including campaign structure, tracking and performance of Google campaigns across Search, Performance Max and other campaign types.

Task 3: Responsible for planning campaigns, creating periodic reports on results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.

Task 4: Engage with the business team to ensure activation of relevant stories, as well as keyword planning and sharing relevant feedback to content team for SEO.

Education: Bachelor's degree in marketing or relevant studied.

Professional: Prior experience of managing marketing campaigns for the brand across Google, Meta.

IT Skills: Google Adwords, managing feeds in google merchant center, Google Pixel, Google Analytics, Meta.

English Skills: English and local language
 

Purpose & Overall Relevance

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance.
• He/she will be the key person to drive business for all HYROX licensed merchandise and return on investment, esp. in DTC and gym channel.
• Key driver and implementer of the global HYROX plans into local level.
• To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as “HYROX official”.
• Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
• Drive and coordinate the process towards optimizing the activation and events.

Key Responsibilities

• Support Performance category lead, on annual planning of HYROX on:
  • related projects esp. in gym/DTC,
  • SPOMA assets (athletes, gyms) management,

with effectively manage and implement relevant budgets.

• Work with team to ensure full alignment with all relevant functions on both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders.
• Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus on consumer activation and topics (i.e. CRM, digital / social media etc).
• Constant tracking and analysis of HYROX business as well as local trend in cross-fit market.

• Resolute and a good problem solver, driven to succeed and deliver against expectations
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation and interpersonal skills
• University degree,
• Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing,
• With in-house working experience of Sportswear brand(s),   

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

Reporting to: Head Category Marketing

Position Summary:

Role

Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints.

Focus Area

Sportstyle – spanning sneaker culture, street fashion, and lifestyle-led consumption.

Strategic Mandate

Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.

Candidate Profile

Someone who knows every sneaker drop, is deeply embedded in the culture and community, and lives this space beyond work hours. Operates at the intersection of culture and commerce bringing sharp sneaker and street culture knowledge along with strong execution rigour.

Key Responsibilities:

1.  Marquee Franchise Strategy & Growth

• Own the roadmap for key Sportstyle franchises in India driving positioning, scale, and cultural relevance

• Build long-term franchise equity through storytelling, community integration, and visibility across all sales and marketing touch points

• Drive full-funnel impact from awareness to sell-through

2.  Strategic Account & Platform Development

• Build and grow Puma’s presence in premium fashion and lifestyle accounts

• Develop account-specific strategies aligned to Puma’s positioning and partner identity

• Leverage key accounts as platforms for culture-led storytelling and retail differentiation

3.  Integrated Marketing & Activation

• Lead cross-channel marketing initiatives ensuring alignment across brand, retail, digital, and community

• Plan and execute high-impact activations and cultural moments that drive both aspiration and conversion

• Identify opportunities to elevate brand presence beyond traditional campaign formats

4.  Community & Influencer Ecosystem:

• Build and manage a highly curated influencer and community network across fashion, sneakers, and street culture

• Drive a shift from paid amplification to earned cultural credibility

• Identify and collaborate with creators, stylists, and cultural voices who shape the narrative

5.  Cross-functional Leadership & Execution

• Drive strategic projects across teams – working closely with merchandising, content, sales, and external partners

• Ensure seamless execution from idea to on-ground delivery

• Own budgets with a strong focus on efficiency, ROI, and impact tracking

Key Performance Indicators:

• Growth and scale of Marquee franchises and sell-through performance during key campaign windows

• Reach targets met across owned, earned, and paid channels per campaign

• Traffic driven to Sportstyle product pages and retail touchpoints per activation

• Influencer roster relevance and engagement quality, reviewed quarterly

• Store engagement activities delivered consistently across key Sportstyle retail doors

Organizational Relationships:

• Internal: Content, Merchandising, Finance, Legal, Sales

• External: Sneaker and fashion community collaborators, premium fashion and lifestyle accounts, event and creative agencies, multi-brand retail partners

Eligibility Criteria And Functional  Competencies Required:

• 3–6 years in marketing or brand management; brand-side, agency, or startup experience considered

• Genuinely immersed in sneaker and street culture – knows the product, the community, the aesthetic codes, and what makes a brand feel credible in this space

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room

• Attitude, cultural fluency, and hunger weighted above institution or pedigree

Who You Are - The Marketer We’re Looking For

You are strategic, organised and commercially switched on.

You understand retail pace, brand standards and how marketing drives performance.

Experience & Capabilities

• 3+ years’ experience in Retail or Trade Marketing within a multi‑category brand

• Experience within sport, lifestyle or fashion environments

• Strong project, budget and stakeholder management skills

• Clear, confident communicator

• Highly organised with strong attention to detail

• Proactive, flexible and solutions driven

Qualifications & Skills

• Bachelor’s degree or higher

• Advanced Microsoft Office skills

• Intermediate Adobe Photoshop experience

Why PUMA

At PUMA, speed is a mindset and brand is taken seriously.

You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.

If you want responsibility, pace and brand power in equal measure, this is your role.

*** Applications close 5pm Friday 22 May 2026 ***

• Influencer & Creator Management: engage and manage influencers and ambassadors end-to-end, including outreach, content coordination, and performance tracking
• Social Media Support: Localize global social content for cluster markets, ensuring brand tone and visual consistency while supporting creative briefings and performance reporting
• Events & Activations Execution: Support planning and on-site execution of events, product launches, and activations, including logistics coordination and post-event reporting
• PR & Communications Coordination: Manage media samples, support PR agency collaboration, assist in preparing press materials, and track coverage and results
• Operational & Cross-Functional Support: Ensure smooth execution through strong collaboration, organized workflows, vendor coordination, and regular performance reporting

• Execution Excellence: Strong delivery focus with high attention to detail and quality standards
• Digital & Content Expertise: Solid understanding of social media platforms, content workflows, and performance KPIs
• Brand & PR Awareness: Ability to ensure brand consistency and a good grasp of PR processes and media coordination
• Organization & Multitasking: Excellent planning, documentation, and ability to manage multiple priorities and deadlines
• Ownership & Collaboration: Proactive, reliable self-starter who works independently while aligning effectively with stakeholders
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

• Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
• Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
• Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
• Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
• Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
• Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans.

• 5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
• Proven track record of translating regional strategies into local activations across multiple channels and markets
• People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
• Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
• Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
• Fluent in English and German, with strong verbal and written communication skills.