• Assist in the creation and preparation of sell‑in tools and presentations, ensuring accuracy, consistency and timely delivery
• Support the development of seasonal marketing assets by coordinating with the internal creative agency and preparing briefing materials for assigned product initiatives
• Assist in organizing and coordinating productions, including sample tracking, shot list preparation and on‑site support where needed
• Support the management of samples for sell‑in and marketing needs, including coordination with Product, Development and Production teams
• Assist in the coordination of seasonal franchise marketing playbooks, ensuring content is correctly compiled and updated
• Support cross‑functional collaboration with Product, GTM, Creative and Marketing teams by following up on deliverables and timelines
• Provide operational and administrative support to ensure smooth execution of category marketing activities
• Support regional and channel teams by helping prepare and distribute marketing tools and content.

• 0–2 years of experience or strong internship background in marketing, category management or brand marketing, preferably within fashion, lifestyle or sportstyle
• Strong organizational and coordination skills with high attention to detail
• Ability to manage multiple tasks and deadlines in a fast‑paced environment
• Interest in sportstyle, fashion and consumer trends
• Strong communication and collaboration skills
• Proactive mindset and willingness to learn in a cross‑functional, global environment.

• Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities
• Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
• Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
• Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
• Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights
• Identify growth opportunities and risks, translating them into targeted marketing actions for the key account
• Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution
• Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com)
• Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops
• Monitor competitive activity within the account landscape to inform strategy and differentiation
• Support budget management, KPI tracking, and performance optimization with a focus on account impact.

• 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
• Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
• Strong ability to translate business, product, and account needs into consumer-facing marketing
• Solid understanding of retail environments, e-commerce, and account-specific dynamics
• Experience working with cross-functional and external partners, including key accounts
• Data-driven mindset with the ability to turn insights into actionable plans.

Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

• Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

• Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

• Be in the know of current design trends to be implemented

• Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Eligibility Criteria And Functional Competencies Required:

• 3-5 years of experience

• A strong background in graphic design

• Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

• Knowledge of current fashion & design trends

• Know-how of animation

• Vendor interaction and development abilities is a plus.

• Should be able to multi-task 

Position Title: Marketing Intern - Strategy & Insights

Duration: Preferred commitment: 3-6 months

About the Role:

We are looking for a Marketing Intern who is curious, analytical, proactive, and deeply interested in how modern marketing actually drives business impact. This role goes beyond content posting; the intern will work closely across marketing functions including social, PR, content, partnerships, and brand to help identify insights, track performance, analyze sales and campaign data, and bring fresh marketing thinking to the team.

This is an ideal opportunity for someone who enjoys both creativity and analytics, and wants hands-on exposure to how integrated marketing teams operate.

Key Responsibilities:

Marketing Analytics & Reporting

• Analyze campaign performance metrics across social, digital, PR, and brand initiatives

• Track and interpret sales and marketing data to identify patterns, insights, and opportunities

• Build simple reports, dashboards, presentations, and summaries for internal stakeholders

• Support post-campaign analysis and recommendation building

Trendspotting & Research

• Stay updated on emerging marketing, consumer, creator, and digital trends

• Research competitor campaigns, cultural shifts, platform updates, and innovative brand activations

• Present findings and recommendations to the team in a concise and visually engaging way

Cross-functional Coordination

• Work closely with internal teams including content, social media, PR, partnerships, and brand

• Help coordinate timelines, deliverables, approvals, and communication between stakeholders

• Assist in organizing campaign trackers, calendars, and internal documentation

Strategic Support

• Contribute ideas for campaigns, activations, and marketing initiatives

• Support brainstorming sessions and help translate ideas into actionable plans

• Assist with presentation building and internal marketing decks

Preferred Skills & Qualifications:

• Background in Marketing, Media, Communications, Business, or Market Research

• Strong analytical and presentation skills

• Comfortable working with Excel/Google Sheets and PowerPoint/Canva

• Strong understanding of social media and digital marketing platforms

• Curious about trends, culture, branding, and consumer behavior

• Organized, detail-oriented, and proactive

• Strong communication and stakeholder management skills

Bonus Points If You:

• Have experience with social media analytics or campaign reporting

• Enjoy storytelling as much as data

• Naturally spot trends before everyone else does

• Can simplify complex information into clear insights and presentations

About the Role

We are looking for a Graphic Design Intern who understands and appreciates PUMA’s bold, performance-driven and street-inspired design language. This role is ideal for someone who can translate brand identity into compelling visuals across multiple consumer touch points static and motion.

Key Responsibilities

• Design and adapt creatives for:

  • Social media (Instagram, X, YouTube, etc.)

  • CRM (emailers, push notifications, app banners)

  • Store collaterals (in-store branding, signage, POS)

  • OOH (billboards, transit media, hoardings)

  • Marketplace platforms (Amazon, Flipkart, Myntra, etc.)

  • E-commerce website assets (banners, landing pages)

• Create basic motion graphics and video edits for social and digital campaigns

• Assist in developing short-form video content (reels, stories, ads)

• Support campaign shoots with quick edits and turnarounds

• Assist in creating campaign toolkits and visual systems

• Maintain consistency with brand guidelines across all formats

• Work on quick turnarounds for real-time and reactive content

• Support senior designers and marketing teams on ongoing campaigns

What We’re Looking For

• Basic understanding of PUMA’s brand aesthetic (sport + street + culture)

• Strong sense of layout, typography, color, and motion

• Ability to think across static + video formats

• Attention to detail and consistency

• Ability to handle multiple projects and deadlines

Required Skills

• Proficiency in:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects / Premiere Pro (for video editing)

  • Adobe InDesign (good to have)

• Understanding of:

  • Social-first video formats (Reels, Shorts, Stories)

  • E-commerce and marketplace design requirements

Bonus Skills (Nice to Have)

• Basic 3D design knowledge (Blender, Cinema 4D, or similar)

• Ability to create simple product renders or motion loops

• Familiarity with fashion / sportswear / sneaker culture

• Understanding of marketplace design nuances (grid clutter, pricing overlays, etc.)

Portfolio Requirements

• Strong portfolio showcasing:

  • Social media creatives

  • Motion/video edits (reels, ads, animations)

  • Any fashion / sports / lifestyle projects

• This role is to plan and execute all sportstyle markting/PR/activities (mainly for PRIME/SELECT) within the country(s) to enhance brand awareness and achieve commercial objectives.
  - Drive campaigns and all releated activities with APAC ambassador.
  - Plan and execute local campaigns and strategic/key account initiatives.
  - Communication and management of agencies. (PR, PPL, social, digital viral, AD, production and event)

• [Task 1] : Campaign Development & Management (APAC & Local) (20%)
  Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives.
  Oversee the creation of campaign assets and execute all related marketing activities.

• [Task 2] : Event Planning & Execution (20%)
  Plan, organize, and execute brand events and experiential activities for key product launches.

• [Task 3] : Omnichannel Advertising & Performance Marketing (20%)
  Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.

• [Task 4] : Social Media & Digital Viral Marketing (20%)
  Establish social media roll-out schedules and oversee execution.
  Develop and implement innovative digital viral marketing ideas and content strategies.

• [Task 5] : Influencer Relations & PR Operation Support (20%)
  Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations.
  Support PR operations, including the management of shooting samples and the translation/composition of press materials.
   

• Education : Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree)

• Professional : + 7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome.

• IT Skills : Good MS office skills, Adobe photoshop

• Language Skills : English (Fluent)

• Competencies : Creativity & Innovation, Analysis ability, Open Communication & Listening, Planning & Organizing

• Functional Skills : Campaign shooting Management, Event&project Management

PUMA is one of the fastest growing and most exciting running brands in the world and we are looking to expand the Run CATS program in North America.   This team of Tech Reps is responsible for driving our running programming at a hyper-local level.  We are looking for fast-paced individuals who have a passion for PUMA, running and life. Someone who can bring their knowledge of running to key PUMA accounts & partners in order to best educate on new product launches, motivate staff to drive sales, facilitate in-store events as well as plan and organize community running events.  The Run CATS will be seen as the key point people at the regional level and will be the eyes & ears for the brand in their respective territories.

• Own your territory (DC, Virginia, Maryland) to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running—product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology: Responsible for training store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years Retail, sales, event, marketing, or customer service experience preferred 
• Excellent presentation, public speaking & interpersonal skills both in person and virtually 
• Running retail experience preferred
• Knowledge and passion for running, products, and industry trends
• Entrepreneurial & self-motivated
• Excellent time management skills
• Collaborative team player with the ability to adapt in fast-paced environments
• Ability to pivot on a dime and react to a fast-paced environment
• Proficient in Microsoft applications: Outlook, Word, Excel & PowerPoint
• Travel is required up to 75% of the time
• Valid Driver’s License in good standing
• Working and reliable vehicle

The hiring range base pay for this position is $47,200-$62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

The Assistant Manager, Brand Marketing is responsible for driving PUMA’s lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels. This role leads brand positioning, messaging, and consumer engagement strategies, ensuring a consistent presence across all touchpoints. It involves managing 360° marketing campaigns, budgets, and calendars, while collaborating with cross-functional teams to maximise brand performance. The role also oversees SEA-exclusive projects and events, working closely with external agencies to align with brand objectives.

Task 1: Marketing Calendar Management
Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.

Task 2: 360° Marketing Planning
Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.

Task 3: Budget Management
Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.

Task 4: Commercial & Retail Partnerships
Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.

Task 5: Consumer Events
Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.

Task 6: Project & Campaign Delivery
Manage the delivery of marketing projects and campaigns, ensuring alignment with strategic objectives, timelines, and quality standards.

Task 7: Campaign Performance & Reporting
Measure and analyse campaign effectiveness, providing actionable insights and recommendations to senior marketing leadership to drive continuous improvement.

Education: Bachelor’s degree in Marketing, Communications, or relevant studied.
Professional: Minimum 5 years in brand management, consumer marketing, or related industries such as fashion, sports, or creative agencies. Strong understanding of sneaker and streetwear culture, youth trends, and the lifestyle landscape in SEA. Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders.
IT Skills: Word, PowerPoint, Excel
Language Skills: English and local languages

PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

• Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments
• Lead cross‑functional planning and set priorities across categories and regions
• Oversee global marketing budget allocation, forecasting, and investment governance
• Coordinate with marketing controlling, indirect procurement, and brand finance
• Lead a marketing “special project taskforce” to drive transformation initiatives
• Partner with regions, providing strategic guidance and alignment frameworks
• Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution
• Optimize processes and tools to enhance planning, workflows, and accountability
• Ensure consistent global–regional integration and communication.

• 10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations
• Strong strategic thinking with the ability to translate business goals into actionable plans
• Proven experience managing large‑scale budgets and cross‑functional initiatives
• Excellent stakeholder management across regions, categories, and leadership levels
• Strong analytical and financial acumen
• Experience leading teams and driving complex transformation projects
• Deep understanding of marketing operations and agency management
• Industry experience in sports, lifestyle, or consumer goods (preferred).

Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact.

Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture.

The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion.

Global Entertainment & Influencer Strategy

• Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities.

• Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators.

• Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion.

• Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy.

• Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture.

Talent Network & Relationship Management

• Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities.

• Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries.

• Establish PUMA as a preferred partner for culturally relevant talent through meaningful, long-term and mutually valuable partnerships.

Influencer & Creator Operating Model

• Design and implement a global operating model for influencer and creator marketing across HQ, regions and markets.

• Establish globais standards for talent identification, vetting, tiering, contracting, usage rights, briefing, approvals, reporting and brand safety.

• Build and maintain a global talent database and pipeline across entertainment, creators, VIPs, stylists and cultural connectors.

• Balance global consistency with local cultural relevance across all influencer and creator activity.

Campaign, Category & Product Integration

• Partner with Brand, PR, Social, Product Marketing, Sports Marketing, Retail Marketing, E-commerce and Regional Marketing teams to embed talent into major campaigns and launches.

• Develop entertainment and influencer strategies for key categories including Football, Basketball, Running, Training, Motorsport, Sportstyle, Women’s and Collaborations.

• Ensure the right talent is matched to the right product stories, cultural moments and consumer communities.

LA Cultural Hub Leadership

• Establish PUMA’s LA-based entertainment and influencer function as a global cultural intelligence and activation hub.

• Build PUMA’s access across LA’s entertainment, music, basketball, fashion, wellness, creator and sport culture ecosystems.

• Translate cultural insight into actionable recommendations for global campaigns, collaborations, seeding, events and product storytelling.

VIP Seeding & Product Heat

• Lead PUMA’s global VIP and product seeding strategy.

• Shift product seeding from volume-led gifting to a curated, high-impact brand heat model.

• Define priority talent, products, moments and objectives for VIP and creator seeding.

• Develop high-touch processes for priority talent, including product access, styling support, gifting, event integration and bespoke storytelling opportunities.

Creator Commerce & Platform Innovation

• Develop creator-led demand models across TikTok, Instagram, YouTube, Twitch, Snap, Discord and emerging platforms and partnering across Marketing teams to connect activity to traffic and conversion.

• Build programs across short-form video, livestreaming, affiliate models, creator storefronts, UGC and community-led product storytelling.

• Ensure PUMA remains platform-native and competitive in the evolving creator economy.

Measurement & Performance

• Develop a global measurement framework for entertainment, influencer and creator marketing.

• Track brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion and sell-through contribution.

• Use data and insight to optimize future talent selection, campaign investment and platform strategy.

Team Leadership & Agency Management

• Lead, develop and structure a team of 10–20 people across entertainment marketing, influencer strategy, creator marketing, VIP relations, talent operations and performance reporting.

• Manage external agencies, creator platforms, production partners, talent partners and specialist consultants.

• Own budget planning, forecasting, allocation and performance management.

• Build a high-performance culture combining cultural intelligence, operational excellence, commercial discipline and relationship strength.

• Bachelor's Degree in Marketing
• 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships.
• Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture.
• Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems.
• Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour.
• Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach.
• Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through.
• Proven experience leading teams of 10+ people.
• Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour.
• Experience working across global HQ, regional and local market structures.
• Experience managing budgets, agencies, contracts, usage rights and legal complexity.
• Ability to travel both Domestically and Internationally required

The hiring range base pay for this position is $156,000-$216,060 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

As CRM Manager, you drive customer engagement and lifecycle performance across Europe by executing and optimizing CRM initiatives.

• Support CRM campaigns across the full customer lifecycle with a focus on email marketing
• Execute acquisition and retention activities across channels and touchpoints
• Plan and deploy campaigns, ensuring high-quality content, consistency, and timely delivery
• Work with CRM tools to manage audiences, data, and campaign setups
• Analyze campaign performance and track key KPIs such as open rate, CTR, and revenue contribution
• Contribute to segmentation, personalization, and customer insights
• Support A/B testing and continuous optimization of campaigns and journeys
• Ensure alignment with brand guidelines, CRM standards, and compliance requirements.

You are a detail-oriented and data-driven CRM professional with a passion for customer-centric marketing and digital innovation. You combine analytical thinking with strong execution skills and a collaborative mindset.

• At least 3 years of professional experience in CRM, E-Mail marketing, or digital marketing
• Strong understanding of CRM KPIs and campaign performance metrics
• Hands-on experience with CRM systems, email service providers, and analytics tools (e.g., Google Analytics)
• Ability to manage multiple campaigns simultaneously with a high level of accuracy and attention to detail
• Basic knowledge of HTML for email creation is a plus
• Analytical mindset with the ability to translate data into actionable insights
• Strong organizational and stakeholder management skills
• Team player with a proactive, solution-oriented attitude
• A passion for delivering outstanding customer experiences
• Fluent in English; additional languages are considered a plus.