• Jsi student/ka VŠ nebo máš SŠ s marketingovým zaměřením
• Umíš si věci zorganizovat, jsi kreativní a máš oko pro detail
• PowerPoint a MS Office máš v malíku
• Nečekáš na zadání – jsi samostatný/á, proaktivní a zvládneš víc věcí najednou
• Čeština nebo slovenština je tvůj jazyk, angličtinu zvládáš v pohodě
• Jsi týmový hráč a máš rád/a sport a módu
• Máš řidičák sk. B a nebojíš se řídit
• A hlavně – jsi ready nastoupit na plný úvazek ideálně od 1. 9. 2025

• Budeš pravou rukou marketingového communications týmu – pomůžeš s plánováním, koordinací a realizací komunikace
• Vyřídíš objednávky produktů a postaráš se o to, aby se dostaly do správných rukou (ambasadoři, influenceři, partneři)
• Zapojíš se do tvorby obsahu pro online a sociální sítě
• Pomůžeš s PR – komunikace s agenturami, příprava tiskovek a eventů jako RunTour, fanzóny nebo cool sportovní a lifestyle akce
• Budeš mít přehled o tom, kdo s námi spolupracuje – aktualizace databází, vyhodnocování kampaní
• A taky trochu organizace – schůzky, reporty, komunikace s týmem, partnery i agenturami

• Bachelor’s degree in Marketing or equivalent relevant experience
• 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand
• Demonstrated success managing cross-channel retail marketing activations
• Deep understanding of omni-channel and regional retail strategies
• Strong project management, cross-functional communication, and problem-solving skills
• Able to work independently and thrive in a fast-paced, dynamic environment
• Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint
• Ability to travel domestically up to 20% of the time including some nights and weekends

• Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores
• Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services
• Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMA’s external partners
• Create best-in-class communications to field associates and serve as primary point of contact for owned projects
• Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Manage creative development, production timelines, and executional excellence across all physical retail locations
• Lead the retail communication of marketing programs to all field teams
• Oversee vendor relationships for signage, printing, activations, and external agencies
• Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements
• Any other ad-hoc projects as requested or assigned

• Bachelor’s degree in Marketing or equivalent relevant experience
• 1+ years of experience in Retail Marketing, ideally with a sport or luxury fashion and accessories brand
• Demonstrated success managing retail activations and in-store event production through vendors or local agencies
• Proven track record of executing events and analyzing KPIs to measure performance
• Strong project management, cross-functional communication, and problem-solving skills
• Able to work independently and thrive in a fast-paced, dynamic environment
• Experience with Microsoft Office Suite, including Word, Excel, PowerPoint
• Flexible schedule with the ability to work nights and weekends without advance notice
• Ability to travel up to 20% domestically for events and activations

The hiring range base pay for this position is $64,350 - $82,900 + Bonus + Benefits (Benefit Summary Corporate).

Pay may vary depending on job-related knowledge, skills, and experience. 

• Collaborate with cross-functional partners to develop comprehensive monthly marketing directives for PUMA owned full price stores
• Plan and manage a robust calendar of deliverables focused on in-store activations, paid media, Email, OOH, Social, affiliate marketing
• Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services.
• Strong working relationships with PUMA’s external partners, providing direction and communications focused on briefing, cost negotiation and end-to-end project management
• Create best-in-class communications to field associates and serve as primary point of contact for owned projects
• Develop, plan and execute in-store activations for product launches within Sportstyle, Hoops, Run/Train, Teamsport, Motorsport, as well as athlete and ambassador appearances and local community initiatives in accordance with marketing strategy
• Travel to Las Vegas or communicate remotely to manage events at Flagship store
• Maintain all project records and present after-action reporting that ladder back to individual project goals/KPI’s and be able to articulate clear ROI
• Partner effectively with all business partners, including Sales, Merchandising, Store Operations, Marketing and Creative, Inventory Planning and Human Resources, creating an internal network and significant work-flow efficiencies
• Any other ad-hoc projects as requested or assigned

• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Proven experience developing and implementing highly effective strategic and measurable communication plans and materials
• Strong knowledge of public relations tactics and strategies, including media relations and social media, as well as experience working with agency partners
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Demonstrated ability to identify, negotiate, and manage both organic and paid partnerships (as needed) with micro, mid-tier and macro influencers to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Brings strong, active relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners

​

This position will be responsible for creating and driving compelling and strategic stories and plans that align to key business initiatives for the PUMA business in North America. The Senior Marketing Manager Communications will help identify and deliver creative storytelling that connects consumers to our brand, purpose, products and athletes consistently. This position will work closely with both PUMA’s global and North American marketing teams to translate our global initiatives to the North American market to support the business and brand functions.

• Responsible for developing and executing communications strategies for PUMA North America, owning efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Proactively pitch strategic media within consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional departments and teams – including within North America marketing, across product and category teams, to global communications counterparts – and build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Passion & knowledgeable about creative design, sport, in particular golf,  lifestyle, culture and a proven marketing track record in consumer or lifestyle brand, or in agency

• A compelling portfolio demonstrating strong graphic design skills

• Knowledge of the Adobe Creative suite, specifically Photoshop, Illustrator and InDesign.

• Experience with 3D or motion design would be an advantage.

• Experience of video production, including filming, editing (preferably using Adobe Premiere or similar) for key launches and specific events, working with external and internal stakeholders.

• Ability to work weekends when needed specifically around golf tournaments and key milestones.

• Awareness of emerging technologies in new media, with creative/strategic thinking to put into action

• Demonstrated ability to lead & manage projects on challenging timelines

• Budget management and organisation skills

• Experience in dealing with and managing external partners such as agencies desirable

• Tertiary education or equivalent; strong written & verbal communication skills

Are you passionate about sports culture, golf, and digital media creation? Your skills are about to pay off. We're on the hunt for a rare golf-minded creative to join our Marketing & Communications team at COBRA PUMA Golf, located in Stockholm, Sweden. You’ll play a key role in driving our business through asset creation and delivery across both trade and brand marketing within the golf category.

We’re looking for a self-starter with a strong passion for digital design, artwork creation, and creative content development. You should be highly skilled in digital and graphic design, with the ability to absorb and process information quickly. Videography and editing skills are a welcome bonus as we expand our content strategy.

If you're ready to turn your creativity into real impact and help shape the future of golf marketing, we want to hear from you.

Your Responsibilities:

• This position supports both COBRA and PUMA GOLF brands for European Region.

• Responsible for trade artwork, product imagery and online marketing asset delivery via local marketing managers.

• Facilitates and delivers all marketing and training assets for use by internal stakeholders

• Responsible for all trade marketing and sales assets inclusive of catalogues and other sales materials for the region.

• Set up and management of internal process for content production. Co-ordination of videography and Editing of internal and external content.

• Regional digital support and creation for online digital asset packs and DTC (PUMA.com) needs.

• In cooperation with our internal teams, sports marketing & eCom, develop content calendars & product/event content roadmaps

• Manage budget for full calendar year based on deliverables across both brands.

• Work with the campaign and social managers for each campaign to support the asset creation and delivery, paid media campaigns, media content calendars, KPIs and reporting

• Work with marketing teams to deliver relevant monthly/quarterly/campaign reporting

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• Solid experience leading affiliate marketing on a global scale, ideally in retail, lifestyle, or sports — and a strong track record of driving real growth

• Deep knowledge of affiliate platforms (e.g. AWIN, CJ, Rakuten), tracking tools, feed management tools (i.e. Feedonomics) and optimization levers in a complex, multi-region setup

• A strategic mind with strong analytical skills — you can turn performance data into action and make smart decisions quickly

• Strong relationship-building skills — you know how to work with senior leaders and external partners to get buy-in and drive results

• A collaborative, hands-on approach; you are comfortable navigating fast-paced environments and know how to get things done across teams and time zones.

As our Senior Manager for Global Affiliate Marketing, you will take full ownership of the channel’s global growth. You will shape the vision, set the roadmap, and bring together regional and global teams to make affiliate marketing a key revenue driver for the business. You will work closely with senior leaders, tech partners, and regional teams to build something scalable, forward-thinking, and impactful. You won’t just manage what exists — you will question what’s possible, test bold ideas, and set new benchmarks.

• Develop and lead the global affiliate marketing strategy and roadmap — ensuring it supports our broader business goals and delivers sustainable growth

• Build strong, high-value relationships with affiliate networks and top partners, making sure we are always aligned on what matters most

• Challenge the current setup, spot quick wins, and uncover new opportunities through data, insights, and a healthy dose of curiosity

• Partner closely with senior leadership and cross-functional teams to make sure affiliate marketing is tightly integrated into our global marketing and growth plans

• Keep an eye on what’s next — from trends to tech — and use it to fuel smart innovation and a test-and-learn mindset across the channel.

• Solid experience leading affiliate marketing on a global scale, ideally in retail, lifestyle, or sports — and a strong track record of driving real growth

• Deep knowledge of affiliate platforms (e.g. AWIN, CJ, Rakuten), tracking tools, feed management tools (i.e. Feedonomics) and optimization levers in a complex, multi-region setup

• A strategic mind with strong analytical skills — you can turn performance data into action and make smart decisions quickly

• Strong relationship-building skills — you know how to work with senior leaders and external partners to get buy-in and drive results

• A collaborative, hands-on approach; you are comfortable navigating fast-paced environments and know how to get things done across teams and time zones.

This job opportunity will be available in full-time or part time.

As our Senior Manager for Global Affiliate Marketing, you will take full ownership of the channel’s global growth. You will shape the vision, set the roadmap, and bring together regional and global teams to make affiliate marketing a key revenue driver for the business. You will work closely with senior leaders, tech partners, and regional teams to build something scalable, forward-thinking, and impactful. You won’t just manage what exists — you will question what’s possible, test bold ideas, and set new benchmarks.

• Develop and lead the global affiliate marketing strategy and roadmap — ensuring it supports our broader business goals and delivers sustainable growth

• Build strong, high-value relationships with affiliate networks and top partners, making sure we are always aligned on what matters most

• Challenge the current setup, spot quick wins, and uncover new opportunities through data, insights, and a healthy dose of curiosity

• Partner closely with senior leadership and cross-functional teams to make sure affiliate marketing is tightly integrated into our global marketing and growth plans

• Keep an eye on what’s next — from trends to tech — and use it to fuel smart innovation and a test-and-learn mindset across the channel.

Education: Bachelor’s Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA.

Professional: Minimum 5-6 years of experience in Data/Commercial Analytics/ Revenue/Pricing. Previous experience working for E-Commerce Fashion Retailer / FMCG is desirable.   

IT Skills: Advanced Proficiency MS-office (Excel & Power Point)

Excellent data storytelling skills using visualization tools like Tableau or Power BI

SQL and other programming skills (R,Python) a plus.

Language Skills: Fluent in English (written & spoken)

This role is for a results-driven professional to lead and execute strategies that drive incremental revenue through CRM and loyalty programs.

This role is responsible for driving data-driven strategies to enhance customer engagement, retention, and business growth. This role involves managing customer analytics, CRM platforms, segmentation, and lifecycle marketing initiatives. The role involves collaborates with cross-functional teams, including retail, marketing, and IT, to optimize customer interactions and improve overall customer lifetime value. By leveraging data insights, automation, and personalization, the role ensures a seamless and impactful customer experience across all touchpoints.

Task 1: Analyze customer behavior, purchase trends, and engagement patterns to develop data-driven segmentation strategies. Utilize analytics tools to generate insights that optimize marketing campaigns and customer journeys. Present key findings to stakeholders, providing actionable recommendations to improve customer lifetime value and retention.

Task 2: Develop and implement CRM strategies that enhance customer lifecycle stages, from acquisition to retention. Optimize automation workflows and personalized communication to increase engagement and reduce churn. Ensure CRM systems are efficiently integrated with marketing, sales, and customer service platforms for seamless data flow.

Task 3: Monitor the effectiveness of email, SMS, and loyalty campaigns by analyzing key performance metrics such as open rates, conversion rates, and ROI. Conduct A/B testing and refine messaging, targeting, and timing for improved results. Collaborate with marketing teams to continuously optimize customer engagement efforts based on data insights.

Task 4: Design and manage customer loyalty programs that drive repeat purchases, engagement, and brand advocacy. Analyze loyalty data to identify high-value customers, refine reward structures, and enhance program effectiveness. Collaborate with marketing teams to develop targeted retention campaigns that increase customer lifetime value and strengthen brand loyalty.

Task 5: Leverage customer data and CRM insights to personalize online and in-store experiences, optimizing sales and conversions. Develop data-driven strategies to improve customer journeys, reduce friction points, and enhance omnichannel engagement. Work with e-commerce and retail teams to implement targeted promotions, product recommendations, and customer retention initiatives that boost overall revenue growth.

Education: Bachelor’s Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA

Professional: Minimum 5-6 years of experience in Data/Commercial Analytics/ Revenue/Pricing. Previous experience working for E-Commerce Fashion Retailer / FMCG is desirable.   

IT Skills: Advanced Proficiency MS-office (Excel & Power Point)

Excellent data storytelling skills using visualization tools like Tableau or Power BI

SQL and other programming skills (R,Python) a plus.

Language Skills: Fluent in English (written & spoken)

This role is for a results-driven professional to lead and execute strategies that drive incremental revenue through CRM and loyalty programs.

This role is responsible for driving data-driven strategies to enhance customer engagement, retention, and business growth. This role involves managing customer analytics, CRM platforms, segmentation, and lifecycle marketing initiatives. The role involves collaborates with cross-functional teams, including retail, marketing, and IT, to optimize customer interactions and improve overall customer lifetime value. By leveraging data insights, automation, and personalization, the role ensures a seamless and impactful customer experience across all touchpoints.

Task 1: Analyze customer behavior, purchase trends, and engagement patterns to develop data-driven segmentation strategies. Utilize analytics tools to generate insights that optimize marketing campaigns and customer journeys. Present key findings to stakeholders, providing actionable recommendations to improve customer lifetime value and retention.

Task 2: Develop and implement CRM strategies that enhance customer lifecycle stages, from acquisition to retention. Optimize automation workflows and personalized communication to increase engagement and reduce churn. Ensure CRM systems are efficiently integrated with marketing, sales, and customer service platforms for seamless data flow.

Task 3: Monitor the effectiveness of email, SMS, and loyalty campaigns by analyzing key performance metrics such as open rates, conversion rates, and ROI. Conduct A/B testing and refine messaging, targeting, and timing for improved results. Collaborate with marketing teams to continuously optimize customer engagement efforts based on data insights.

Task 4: Design and manage customer loyalty programs that drive repeat purchases, engagement, and brand advocacy. Analyze loyalty data to identify high-value customers, refine reward structures, and enhance program effectiveness. Collaborate with marketing teams to develop targeted retention campaigns that increase customer lifetime value and strengthen brand loyalty.

Task 5: Leverage customer data and CRM insights to personalize online and in-store experiences, optimizing sales and conversions. Develop data-driven strategies to improve customer journeys, reduce friction points, and enhance omnichannel engagement. Work with e-commerce and retail teams to implement targeted promotions, product recommendations, and customer retention initiatives that boost overall revenue growth.

• Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport—especially golf—and a deep understanding of lifestyle and culture.
• Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
• Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
• Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
• Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
• Based in Herzogenaurach with some travel within Europe.

• Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
• Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
• Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
• Manage the marketing budget, ensuring alignment with financial goals and KPI’s.
• Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.

• Bachelor’s degree in Marketing, Business, Sport Management or related discipline.
• Proven experience in sports marketing, partnership management, or brand activations.
• Background in apparel, footwear, or consumer sporting goods is highly regarded.
• Strong project management skills and the ability to meet deadlines across multiple projects.
• Experienced in stakeholder and relationship management at all levels.
• Skilled in campaign planning, product logistics, and partner servicing.
• Strong analytical skills to interpret campaign results, budgets, and performance data.
• Excellent written and verbal communication, with confidence in presenting and reporting.
• Deep understanding of athlete, ambassador, and team marketing environments.
• Proficient in Microsoft Office Suite (especially Excel and PowerPoint).
• Familiar with product tracking systems and budget management tools.
• Detail-oriented, proactive, and highly organised.
• Able to work independently and collaborate with cross-functional teams.
• Passionate about sport, brand storytelling, and building lasting partnerships.
• Comfortable working in a fast-paced and dynamic marketing environment.

The Partnership Manager is responsible for managing the key aspects of managing and servicing key PUMA Partnerships within local Team Sport in New Zealand.

The Partnership Manager will focus on collaborating closely with the Internal and external stakeholders to manage the critical path sign off process and key merchandise touchpoints for each of our Local teams to ensure PUMA fulfils their contractual obligations with regards to product design and delivery.

The role involves working closely with Local Licensed, Brand and Commercial Marketing, Retail and Operations to ensure full delivery of product to the teams and outlets along with management of some partnership benefits. 

Key Responsibilities:

• Ensure all partnership agreements are fulfilled, including product and marketing deliverables.
• Manage the critical path, range book sign-off, and product delivery process for teams and retail partners.
• Collaborate with Sports Licensing, Operations, and Customer Service to forecast, track, and deliver athlete and team orders in full and on time.
• Identify marketing leverage opportunities with partners aligned to PUMA’s calendar and brand strategy.
• Lead NZ marketing activations, working with internal stakeholders and external agencies from concept to execution.
• Manage athlete and ambassador relationships, including forecasting and ordering product, tracking budgets, and supporting appearances.
• Partner with Brand Marketing and agency teams to build and execute 12-month integrated marketing plans.
• Work closely with PR agencies to maximise earned media opportunities and brand coverage.
• Support sell-in and GTM planning, providing NZ input into wider Oceania marketing initiatives.
• Monitor and report on athlete and team performance, social/media activity, and partnership KPIs.
• Manage NZ partnership marketing budgets and ensure accurate OPEX reporting.
• Supply digital assets, imagery, and branding to support partner activation and contractual benefits.
• Support partner hospitality, signage, and retail merchandising as needed.
• Stay informed on sports marketing trends and recommend new approaches and innovations.
• Provide backup to the Athlete Relationship Manager and assist with ad hoc requests related to ambassadors or teams.