• Bachelor’s degree in Marketing, Communications, or related field
• 2-4+ years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Demonstrated success with strategic and measurable communications planning and execution in a fast-paced environment
• Proven experience in executing media relations and social media
• Proven ability to manage agency relationships
• Strong experience with writing press materials
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Experience working with both organic and paid partnerships (as needed) to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Existing relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners
• Position is based in Somerville, MA

• Support creation and execution of communications strategies for PUMA North America, managing efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Manage day-to-day media relations across consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional partners to build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport—especially golf—and a deep understanding of lifestyle and culture.
• Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
• Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
• Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
• Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
• Fluent German and English are essential,  French as additional language is a big plus
• Based in HQ in Herzogenaurach/ Germany with some travel within Europe.

• Actively contribute and drive our European Golf BU forward utilising your  marketing expertise, passion and skills.
• Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
• Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
• Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
• Manage the marketing budget, ensuring alignment with financial goals and KPI’s.
• Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.

• Bachelor's Degree in Graphic Design.

• 1-3 years of industry experience

• Experience in 3D software (Browzwear-Vstitcher or CLO)

• Competency in Adobe Illustrator and Photoshop

• A strong eye for detail and refinement.

• Strong illustration, rendering and presentations skills.

• Excellent organizational skills coupled with a pro-active, team-based personality.

• Show self-motivation, maturity, drive and the desire to learn and grow professionally.

• Ability to take direction/feedback and be proactive in assisting team members.

• Show effective project time management.

• Acquire and share knowledge/skills.

The Graphic Designer, Run Train apparel position will be responsible for meeting seasonal design objectives within the parameters of the PUMA International timeline. The candidate will design graphics by combining influences of sport, fashion and lifestyle to bring unique products to market. Duties include designing seasonal fashion/performance driven graphics and address fast paced design requests for graphic design detailing: color and technique selection, presentation preparation, market research, and logistical support.  

Responsibilities:

Work closely with the Running-Training Graphic team to support and conceptualize new graphic design concepts that address the performance consumer, retailer, and company needs on a seasonal timeline. Tasks include:

• Assist in curation and prep for seasonal graphics presentations.

• Manage production files and artwork uploads to the Graphics data system.

• Work with design team to create and maintain graphic specification sheets.

• Prepare & participate in graphic design handovers with cross functional graphic team members.

• Assist with Graphic CAD’s and cross seasonal CAD edits and revisions.

• Assist with mocking up 3D renderings of graphic and silhouettes for reviews.

• 2 years experience in external communications, employee engagement & stakeholder management
• Excellent communication skills with strong command over English Language both speaking & writing
• Ability to manage multiple projects while delivering high impact results
• Work in a fast-paced environment while meeting the requirements of various teams simultaneously
• Comfortable & able in putting points across clearly with confidence
• Experience working in Public Relations

• Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
• Build PR Strategies & execute external & internal communication practices
• Successfully increase news media coverage
• Responsible partly for Employer Branding

• External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
• Proactively build & maintain relationships with key media
• Identify & leverage key trends to pitch media stories around sports & lifestyle
• Create media opportunities for brand ambassadors & PUMA athletes
• Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
• Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
• Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiatives
• Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
• Draft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collaterals
• Evaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadership
• Document PR coverage report with key and evolving data + metrics

• Innovative Content
• Earned Media Value
• Total Media Reach
• Cost Control

• Internal: P&O and Marketing
• External: Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body Associations

• Bachelor’s degree in Marketing or equivalent relevant experience
• 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand
• Demonstrated success managing cross-channel retail marketing activations
• Deep understanding of omni-channel and regional retail strategies
• Strong project management, cross-functional communication, and problem-solving skills
• Able to work independently and thrive in a fast-paced, dynamic environment
• Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint
• Ability to travel domestically up to 20% of the time including some nights and weekends

• Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores
• Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services
• Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMA’s external partners
• Create best-in-class communications to field associates and serve as primary point of contact for owned projects
• Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Manage creative development, production timelines, and executional excellence across all physical retail locations
• Lead the retail communication of marketing programs to all field teams
• Oversee vendor relationships for signage, printing, activations, and external agencies
• Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements
• Any other ad-hoc projects as requested or assigned

• Bachelor’s degree in Marketing or equivalent relevant experience
• 1+ years of experience in Retail Marketing, ideally with a sport or luxury fashion and accessories brand
• Demonstrated success managing retail activations and in-store event production through vendors or local agencies
• Proven track record of executing events and analyzing KPIs to measure performance
• Strong project management, cross-functional communication, and problem-solving skills
• Able to work independently and thrive in a fast-paced, dynamic environment
• Experience with Microsoft Office Suite, including Word, Excel, PowerPoint
• Flexible schedule with the ability to work nights and weekends without advance notice
• Ability to travel up to 20% domestically for events and activations

The hiring range base pay for this position is $64,350.00 - $82,900 + Bonus + Benefits (Benefit Summary Corporate).

Pay may vary depending on job-related knowledge, skills, and experience. 

• Collaborate with cross-functional partners to develop comprehensive monthly marketing directives for PUMA owned full price stores
• Plan and manage a robust calendar of deliverables focused on in-store activations, paid media, Email, OOH, Social, affiliate marketing
• Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services.
• Strong working relationships with PUMA’s external partners, providing direction and communications focused on briefing, cost negotiation and end-to-end project management
• Create best-in-class communications to field associates and serve as primary point of contact for owned projects
• Develop, plan and execute in-store activations for product launches within Sportstyle, Hoops, Run/Train, Teamsport, Motorsport, as well as athlete and ambassador appearances and local community initiatives in accordance with marketing strategy
• Travel to Las Vegas or communicate remotely to manage events at Flagship store
• Maintain all project records and present after-action reporting that ladder back to individual project goals/KPI’s and be able to articulate clear ROI
• Partner effectively with all business partners, including Sales, Merchandising, Store Operations, Marketing and Creative, Inventory Planning and Human Resources, creating an internal network and significant work-flow efficiencies
• Any other ad-hoc projects as requested or assigned

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• Solid experience leading affiliate marketing on a global scale, ideally in retail, lifestyle, or sports — and a strong track record of driving real growth

• Deep knowledge of affiliate platforms (e.g. AWIN, CJ, Rakuten), tracking tools, feed management tools (i.e. Feedonomics) and optimization levers in a complex, multi-region setup

• A strategic mind with strong analytical skills — you can turn performance data into action and make smart decisions quickly

• Strong relationship-building skills — you know how to work with senior leaders and external partners to get buy-in and drive results

• A collaborative, hands-on approach; you are comfortable navigating fast-paced environments and know how to get things done across teams and time zones.

This job opportunity will be available in full-time or part time.

As our Senior Manager for Global Affiliate Marketing, you will take full ownership of the channel’s global growth. You will shape the vision, set the roadmap, and bring together regional and global teams to make affiliate marketing a key revenue driver for the business. You will work closely with senior leaders, tech partners, and regional teams to build something scalable, forward-thinking, and impactful. You won’t just manage what exists — you will question what’s possible, test bold ideas, and set new benchmarks.

• Develop and lead the global affiliate marketing strategy and roadmap — ensuring it supports our broader business goals and delivers sustainable growth

• Build strong, high-value relationships with affiliate networks and top partners, making sure we are always aligned on what matters most

• Challenge the current setup, spot quick wins, and uncover new opportunities through data, insights, and a healthy dose of curiosity

• Partner closely with senior leadership and cross-functional teams to make sure affiliate marketing is tightly integrated into our global marketing and growth plans

• Keep an eye on what’s next — from trends to tech — and use it to fuel smart innovation and a test-and-learn mindset across the channel.