• Bachelor's Degree in Cmmunications, Advertising, Marketing or related field.

• 5+ years project management or account management experience within an in-house creative brand or agency.

• Strong ability to maintain focus under pressure - keeps a positive, yet confident demeanor.

• Drives and expects high standards for work output and behavior of self and others; accountable, assertive and dependable.

• Demonstrates exceptional verbal and presentation skills – can quickly deliver key projects highlights effectively across multiple levels of stakeholders.

• Strong management skills and the ability to drive multiple complex projects forward simultaneously. Can escalate project issues effectively and generate solutions proactively.

• Experience managing internal creative workflows of multidisciplinary campaigns (experience in design and/or production is a plus).

• Strong ability to work autonomously and within a matrix organization.

• Comfortable working with high-level executives, external partners, and talent.

• Primary day-to-day contact with PUMA Internal Creative Agency (ICA), external agency partners, Brand Team, and key project stakeholders.

• Responsible for the day-to-day management and ownership of global campaign creative plans and timelines.

• Drives the creative process with leadership oversight by supporting all critical milestones from initial project conception through final delivery of assets.

• Supports and manages creative project workflows including proper briefing processes, project prioritization, and resource allocation.

• Manages internal and external creative reviews and approvals with leadership oversight.

• Proactively identifies and develops solutions for specific project issues or potential roadblocks as they arise.

• Is a steward of our brand, ensuring all work done is superior in quality and consistent with PUMA’s brand vision.

• Supports in internal status calls, creative presentations, etc. Prepares all agenda/materials for the discussions and send call notes/recaps/next steps.

• Facilitates consistent and clear communication of creative decisions as projects progress and ensures key stakeholder satisfaction across all stages of the projects. Ensures full project status transparency throughout project stages and effectively communicate project status and next steps daily.

• Provides recommendations with leadership oversight for course correction of planned project flow as needed, based on changes to business needs.

• Compiles regular presentations and status updates in conjunction with Creative Services leadership.

• Creates and releases campaign recap decks sharing regional execution, best practices, data/metric analysis, and areas for improvement for future work.

• Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
• Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
• IT Skills: Good MS Office skills
• Language Skills: Fluent in Business English
• Other: Excellent communication skill, Strong team player

• [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
• [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
• [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
• [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
• [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
• [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
• [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
• [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors

• Bachelor’s Degree in Communications, Marketing, English, Journalism and/or relevant field of study.

• 1-2 years relevant experience as a professional writer within the consumer goods and/or sports and lifestyle industry.

• Experience in the fashion, athletic/apparel industry a plus.

• Exceptional written and verbal communication skills.

• Ability to function autonomously and in a cooperative, diverse group.

• Strong information seeking skills and a penchant for resourcefulness.

• Tremendous attention to detail, and extraordinary time-management skills.

We are currently looking for a Copywriter Temp to work out of our Somerville office. The Copywriter Temp will be a part of the Creative Services Team, which is responsible for creative content that expresses PUMA’s brand vision and inspires purchase of PUMA products.

The Copywriter Temp will be responsible for copy creation for PUMA North America team. This includes but is not limited to email, app, sale, and instore copy. This role requires exceptional writing skills, resourcefulness, and an ability to translate technical product information into clear, engaging copy.

• Write a wide variety of marketing copy that will be applied to ecommerce, retail, social, print, and other marketing applications.

• Compose a high-volume of quality copy against tight deadlines.

• Support the Creative Services Team as a brand voice expert to review, copyedit, and approve creative materials.

• Bachelor’s degree in graphic design or equivalent
• 1-3 years of progressive, technically sophisticated graphic design experience at an ad agency, brand, or similar environment
• Experience in the footwear, athletic and/or apparel industry is a plus
• Fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) on Mac
• Knowledge of current trends in color, technology, communications, experience art and other design influences.
• Experience using generative AI tools for ideation, image generation, and post-production.
• Basic motion knowledge (After Effects, Premiere, or similar)
• Woking knowledge of Figma for layout design and collaborative workflows  
• Strong foundation in typography, layout, and color theory
• Working knowledge of both print and digital design production
• Ability to see projects through all phases of implementation including concept ideation, design development, and production
• Good understanding of the creative process, advertising design and video storytelling
• Strong presentation skills and a demonstrated ability to effectively work with cross functional partners
• Introductory knowledge of tools like Blender, Cinima4D, or CLO3D is a plus
• Strong written and verbal communication skills
• Ability to function autonomously and in a cooperative, diverse group
• Experience in the footwear, athletic and/or apparel industry is a plus

PUMA is seeking a highly talented Graphic Designer to work for Creative Services, our internal creative Agency, out of Boston Office. The ideal candidate is a graphic design wiz with a taste for art direction. In addition to great design skills, you should be able to think conceptually and tell campaign stories through visuals. We’re looking for candidates who are collaboratively minded and culturally connected. Candidates must have a strong aesthetic sense and a real passion for arts, streetwear and basketball culture. If you are innovative, enjoy working in a team, ambitious, and genuinely want to make cool stuff for our brand, you may be a fit.

Please include a link to your design portfolio.

• Under the direction of the Art Director and Associate Creative Director, utilizes exceptional design skills to support the development of original solutions for consumer experiences, including OOH, Digital, Social, and Retail assets.

• Support design efforts and assignments including post-production retouching notes and quality control of assets for seasonal campaign creative.

• Utilize exceptional design skills and demonstrate innovation to create original design solutions that develop and drive innovative 2D and 3D solutions for consumer experiences.

• Participate in creative brainstorms with the Basketball creative team contributing conceptual ideas and not just visuals.

• Work with Marketing, Brand, and ICA leadership to ensure feasibility of designs, budget, functional needs (digital, retail, brand, comms.) and overall program needs.

• Help build creative presentation decks, moodboards, and other materials for seasonal campaigns.

• Effectively communicate design concepts to various internal and external audiences.

• Be a part of the post-production process for campaign materials.

• Produce directives and electronic files for production purposes.

• Demonstrate strong knowledge of current trends in color, technology, communications, experiential art and other design influencers

• Stay well-informed on all existing brand standards, as well as industry and creative trends.

• 10 years’ relative experience
• Degree in Business, Marketing or similar field, Master’s degree preferred
• Proven track record delivering digital and performance marketing, marketing campaigns, platforms, tactics and technologies
• Specific experience in CRM, Loyalty and emerging AI technology
• Experience using industry leading tools and platforms
• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity
• Proven ability to build and lead a high-performing team, fostering a collaborative and inclusive environment that drives innovation and achieves exceptional results.
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• A hands-on leader willing to get into the details developing people and projects
• Outstanding communication and interpersonal skills a must.    
• Detail oriented and organized. Strong planning, organizational and implementation skills.

The Director Digital and Performance Marketing is a results-driven leader obsessed with delivering digital communications that inform and excite current and future consumers.  Oversees PNA (US and Canada) digital disciplines across acquisition, retention, affiliate and social channels.  

• Develop and execute a comprehensive digital and performance marketing strategy to drive acquisition, retention, affiliate and measurable revenue growth with a focus on consumer LTV
• Oversee calendar and campaign planning, execution and optimization across all digital channels: email, app, social, programmatic display, and paid search
• Ensure marketing strategies are aligned with PNA business objectives and established KPI’s
• Reinforce and establish data-driven mindset that turns into measurable actions using automation, AI and consumer insights to validate strategies and tactics
• Challenge norms and hypothesis through focused A/B testing and measures
• Partner with marketing counterparts on full-funnel digital media consumer journey plans and work hand in hand with brand marketing team to develop synergistic marketing plans that drive the brand forward
• Partner with eCommerce to implement best practices, pilot new strategies and localize activities within the performance marketing framework
• Lead and inspire the digital and performance marketing team by fostering a culture of collaboration, accountability and excellence in execution
• Be the financial expert to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; present results and recommendations to upper management
• In partnership with Vice President Marketing DTC and Vice President DTC Ecommerce, develop the annual marketing planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s
• Work cross-functionally with relevant counterparts to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.
• Support the Vice President Marketing DTC to maximize vendor and agency relationships, including scope development and continuous optimization

What You Bring

To excel in this role, you’ll need a unique blend of creativity, leadership, and strategic acumen. We’re looking for someone with:

• Experience: 5-8 years of retail/trade marketing experience in a multi-category brand (Sport, Fashion, or Lifestyle preferred).

• Leadership: Proven ability to lead teams, manage projects, and drive marketing excellence.

• Innovation & Creativity: A passion for crafting compelling brand narratives and engaging experiences.

• Execution Excellence: Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.

• Collaboration & Communication: Exceptional stakeholder management, negotiation, and presentation skills.

• Tech-Savviness: Proficiency in MS Office (expert level) and Adobe Photoshop (intermediate level).

PUMA Australia – Where Innovation Meets Passion!

Big things are happening at PUMA Australia! As we continue to push the boundaries of sport and style, we’re gearing up for an exciting move to our brand-new, state-of-the-art office in Cremorne in early 2026. This cutting-edge space will fuel collaboration, creativity, and the unstoppable energy that defines PUMA within the sport & style hub of Melbourne!

Now is the perfect time to join our dynamic team as we step into this thrilling new chapter. If you’re ready to work with a global leader in sports and fashion while being part of an inspiring new workspace, we want to hear from you!

Why Join PUMA?

At PUMA, we believe in building careers as dynamic as our brand. You'll be part of a high-energy, forward-thinking marketing team that celebrates creativity, embraces change, and thrives on ambition. This role offers the opportunity to shape the future of retail marketing while growing within a globally recognized brand. With opportunities for career growth, professional development, and global exposure, this is your chance to step up, stand out, and make an impact.

Ready to Make Your Mark?

This is your opportunity to make a real difference. If you’re a visionary marketing leader who’s ready to take on an exhilarating challenge, we’d love to hear from you. Apply now and be part of the movement that defines the future of sports and lifestyle retail.

Be a Game-Changer. Lead, Innovate & Elevate.

At PUMA, we’re not just a brand—we’re a movement. We thrive on pushing boundaries, redefining possibilities, and creating a lasting impact. As our Senior Commercial Marketing Manager (internally referred to as Teamhead Commercial Marketing), you’ll spearhead cutting-edge campaigns that transform our brand presence across retail and trade environments, including Ecommerce, Full Price Stores, Outlets, Pop-ups, and Concession Stores. This is more than a marketing role - it’s an opportunity to shape the future of sports and lifestyle retail in Oceania.

Your Impact

Your role as Teamhead Commercial Marketing is pivotal in driving PUMA’s presence across all commercial environments. You will lead the team in developing and executing dynamic marketing strategies that enhance customer engagement and elevate the brand’s positioning. Your key responsibilities will include:

• Develop & Lead Strategy – Own the commercial marketing strategy, driving brand awareness, engagement, and sell-through across all retail and wholesale touchpoints.

• Innovate Campaigns – Lead a team in developing best-in-class marketing activations that create immersive brand experiences.

• Stakeholder Leadership – Collaborate with internal and external partners, including global commercial marketing teams, retail teams, and key wholesale accounts, ensuring alignment and brand consistency.

• Drive Execution – Manage end-to-end campaign implementation, ensuring flawless execution across in-store, online, and social channels.

• Budget & Performance – Oversee marketing budgets, ensuring maximum impact while measuring ROI and campaign success.

Experience:

Understand the fundamentals of Brand Adoption, Consumer/market insights, Integrating 360 Marketing. Experience in Communication, Social media 101, PR and Brand activation.
Most importantly a Passionate & Enthusiast RUNNER who are up to date with Indonesia running landscape.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Strong written and verbal communication skills (Indonesia & English).

• Basic understanding of digital marketing concepts and tools (e.g., social media, SEO, email marketing).

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Creative thinking and problem-solving abilities.

• Ability to work collaboratively in a team environment.

+ Point:

• Experiences in Fashion/Sport retail, Brand/Marcomm Agencies

• Familiar with Indonesia Football & Basketball sport scenes.

Overview:

We are seeking a motivated and creative experienced people to join our marketing team as an Executive Marketing (Contract Based). This individual will be dedicated to PERFORMANCE Business Unit (Sports Marketing) with key focus on Road Running. He/she responsible in ensuring good & well thought marketing practices from understanding the business challenges & Consumer/market Insights then translating it to Brand/Marketing Strategy and execution across 360 channels with clear measurable KPI. To lead, manage, and collaborate with Internal stakeholders and variety of external stakeholders (KOL, Media, Agencies, Athletes, Commercial Partners).

Key Responsibilities:

• Market Research: Assist in conducting market research to identify trends, customer preferences, and competitive analysis.

• Campaign Support: Support the planning and execution of marketing campaigns across various channels (digital, social media, KOLs).

• Content Creation: Help develop engaging content for marketing materials, including social media posts, newsletters, and website updates.

• Data Analysis: Assist in analyzing campaign performance metrics and preparing reports to inform future strategies.

• Collaboration: Work closely with cross-functional teams to ensure alignment on marketing objectives and brand messaging.

• Administrative Tasks: Assist with administrative duties related to marketing projects, including scheduling meetings and organizing events.

• Bachelor's degree in, Business Administration, or a related field
• Proven experience in operations (particularly demand planning, supply planning and inventory management), preferably within the sports or fashion industry
• Initial understanding of product seeding strategies and promotional activities
• Excellent organizational and leadership skills, with the ability to manage cross-functional teams
• Proficiency in ERP systems (e.g., S/4 HANA)
• Strong analytical and problem-solving skills, with a focus on operational efficiency and cost reduction
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

• Develop and implement a comprehensive marketing operations model, focusing on product seeding in the beginning, in the future also other promotional activities
• Establish processes and responsibilities of product seeding in the marketing activation, between Global Marketing, Business Units, and internal fulfillment partner
• Collaborate with the internal fulfillment partner that provides the warehousing solution for inbound, storage, and outbound of seeding products, initially based out of Europe
• Establish an organizational setup to support the operating model, including dedicated resources for seeding and promotion demand and supply planning
• Optimize inventory management and shipment methods to reduce costs and improve efficiency
• Enhance customer experience by enabling marketers to focus on their core strengths and providing better service to athletes, ambassadors, and influencers.

• Bachelor’s degree in Communication, Business and Administrative Sciences or equivalent with strong Social Media knowledge and experience

• 2+ years of experience in a Social Media role at a creative agency or in house marketing department

• Possess a good understanding of various social media platforms, their unique audiences, and content requirements.

• Strong interest and understanding of the training and fitness category. 

• Proficient in Adobe Creative Cloud, specifically Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Lightroom.

• Proficient editing skills

• Must be able to shoot and create content from iPhone.

• Strong communications skills – ability to interface with internal teams and outside vendors

• Travel determined on project needs

• Coordinate the conception, creation, and production of culturally resonant social media content for brand/business target audience. 

• Shoot video and stills for various social media platforms, such as Meta, TikTok, Snapchat, and emerging platforms.

• Utilize knowledge of training/fitness social trends and best practices to collaborate with creative and strategy teams in delivering culturally relevant content that drives awareness and engagement.

• Effectively communicate creative plans to internal stakeholders, ambassador partnerships, and clients.

• Write & coordinate creator briefs, provide guidance, and collaborate with influencers, photographers, videographers, designers, and other content creators to enhance the creative process.

• Stay up-to-date with social media trends (specifically related to training/fitness), and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement.

• Maintain a distinct but consistent visual voice for each social channel's audience through content creation.

• Collaborate and partner with internal teams, agency team and external partners inform creative strategies and achieve exceptional results. Proactively pitching on-trend concepts and ideas for execution based on product priorities. 

• Support to develop and execute a content strategy for social media based on the list of deliverables from the social media managers.

• Coordinate the creative process for content production with external stakeholders. 

• Brief, capture or edit content him/herself for all social and select ad hoc requests. 

• Work with a team of graphic designers, videographers, and copywriters. 

• Ensure content aligns with the company's brand and social media goals.

• Stay informed about content marketing trends and creative approaches, as it relates to the training/fitness landscape.

Education: Bachelor's degree

Professional: Functional: 3 - 5 years experiences in PR or Advertising agency Language Skills: Native level Japanese / Business level in English

Industry: Sports / Retail / Fashion consumer brands, agency experience is a plus Leadership: plus

Competencies: Creativity & Innovation

Initiative

Media Relations Open Communication/Listening Influencer Relations

Planning & Organizing

Functional Skills: Copy Writing / Media Relations / Influencer Relations

This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Corporate PR activities by working closely with Global team as well as Japan leadership team.

This includes:

・Implement seasonal Marketing initiatives within the country for the category

・Develop relations with Media and key influencers for the category

・Manage and implement the local PR calendar for the category

・Manage and implement the local Corporate PR activities

Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimize brand exposure to consumer for the performance category. Manage and implement PR calendar for the category. Align programs as set by regional priority product style and identify local key product styles that require PR support and how this will be executed.

Task 2: Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.

Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories. Task 4: Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category.

Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc

Task 6: Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.