herzogenaurach, germany, april 27, 2022
PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints

2022 First Quarter Facts

  • Sales increase by 19.7% currency adjusted (ca) to € 1,912 million (+23.5% reported / Q1 2021: € 1,549 million)
  • Gross profit margin declines to 47.2% (Q1 2021: 48.5%) • Operating expenses (OPEX) increase 18.6% while OPEX ratio improves
  • Operating result (EBIT) improves by 27.0% to € 196 million (Q1 2021: € 154 million)
  • EBIT margin increases by 30 basis points to 10.3% (Q1 2021: 10.0%)
  • Net earnings improve by 11.2% to € 121 million (Q1 2021: € 109 million)
  • PUMA partners with French fashion brand AMI in an exclusive collaboration
  • PUMA releases special edition of LaMelo Ball's signature basketball shoe MB.01
  • PUMA teams up with Alfa Romeo F1 Team ORLEN to equip China’s first F1 driver Zhou Guanyu and Valtteri Bottas with race gear
  • PUMA and the Italian Lega Serie A announce new long-term partnership to start in season 2022/23
  • PUMA trials garment to garment recycling in circularity project RE:JERSEY, using old football kits to produce new ones
  • Neymar Jr. and PUMA launch the FUTURE Instinct football boot edition
  • PUMA brand campaign “SHE MOVES US” continues with runner Molly Seidel and footballer Sara Björk Gunnarsdottir
  • PUMA signs multi-year contract with the Brazilian Confederation of Athletics (CBAt)

 

BJØRN GULDEN, CHIEF EXECUTIVE OFFICER OF PUMA SE:


“We have had a very good start into 2022. Despite of all the obstacles and uncertainties, we achieved a sales growth of 20% to € 1,912 million and an EBIT growth of 27% to € 196 million in the first quarter. The demand for our products was high, both from retailers and consumers, and our operations people were able to move enough product through a tight supply chain to partly fulfill this increasing demand. I am very happy to see that the growth is coming from all product divisions and all business units. We have had the highest growth rates in the performance categories like Running, Football, Basketball and Golf, which confirms that our investments into innovation and marketing are paying off. Based on such a strong first quarter, we would normally raise our outlook for the full year. But given the increased uncertainty in the world, we have decided to stick to our initial outlook from the beginning of this year. The COVID-19 outbreak in China, the crisis in Ukraine, a very tight freight situation and inflationary pressures are all uncertainties that force us to remain very flexible and to manage our business as well as possible in the short-term without hindering PUMA’s mid-term momentum. We see further upside on the revenue side, but also increased pressure on our OPEX and gross margin due to all the uncertainties. In this situation, we will continue to prioritize market share gains and our mid-term growth potential over short-term profit optimization. We will also continue to prioritize the health and safety of our people and not save on anything here. Now, this is especially important for all our employees and their families in Ukraine. The PUMA Family means more than profitability.”

Copyright - Puma

FIRST QUARTER 2022


Sales increased by 19.7% (ca) to € 1,912.2 million (+23.5% reported). Americas reported the strongest sales growth of 44.1% (ca), driven by continued high demand for the PUMA brand in the North American and Latin American markets. Sales in EMEA were up 25.5% (ca), reflecting strong growth across all key markets in Europe. Sales in Asia/Pacific declined 17.0% (ca) due to the current market environment in Greater China resulting from COVID-19 related restrictions and geopolitical tensions. All product divisions grew double-digit with Footwear being up 18.2% (ca), Apparel 16.0% (ca) and Accessories 32.2% (ca). The growth was driven by a strong demand for our Performance categories like Running & Training, Teamsports, Golf and Basketball, as well as for the Sportstyle category.

PUMA’s Wholesale business increased by 23.3% (ca) to € 1,528.2 million and the Direct-to-Consumer (DTC) business was up by 7.1% (ca) to € 384.0 million. Sales in owned & operated retail stores increased 21.3% (ca) while e-commerce declined 13.2% (ca) as we continued to prioritize our retailers when supply was limited and due to the current market environment in Greater China.

The gross profit margin declined by 130 basis points to 47.2%, mainly caused by an unfavorable geographical and channel mix as well as higher freight rates while currencies had a slight positive effect. Operating expenses (OPEX) increased by 18.6% to € 712.8 million as a result of higher marketing expenses, more retail stores operating as well as higher sales-related distribution and warehousing costs. Despite ongoing operating inefficiencies due to COVID-19, especially in the supply chain, the OPEX ratio decreased to 37.3% (Q1 2021: 38.8%).

The operating result (EBIT) increased by 27.0% to € 196.0 million (Q1 2021: € 154.3 million). A strong sales growth and an improved OPEX ratio resulted in an EBIT margin increase by 30 basis points to 10.3% (Q1 2021: 10.0%).

Net earnings increased from € 109.2 million to € 121.4 million and earnings per share were up by 11.1% from € 0.73 in the first quarter of 2021 to € 0.81 in the first quarter of 2022.

 

WORKING CAPITAL


The working capital increased by 35.8% to € 1,004.8 million (March 31, 2021: € 740.2 million). Inventories were up by 32.2% to € 1,618.3 million (March 31, 2021: € 1,224.0 million) with most of the increase driven by Goods in Transit. Given the uncertainty about the impact of the COVID-19-related restrictions on our suppliers in Asia, we accelerated the delivery of our products wherever possible. Trade receivables increased by 23.0% to € 1,128.5 million (March 31, 2021: € 917.5 million) mainly as a result of strong sales growth. On the liabilities side, trade payables increased by 20.9% to € 1,275.0 million (March 31, 2021: € 1,054.9 million).

 

OUTLOOK 2022


PUMA has had a strong start to the year with a sales growth of 19.7% (ca) to € 1,912 million and an EBIT increase of 27.0% to € 196 million in the first quarter of 2022, underlining the continued momentum of the PUMA brand in a difficult market environment.

The year 2022 has again started with a high level of uncertainty in the global business environment. Several governments have implemented regional or country-wide restrictions due to a record high of COVID-19 infections, which continue to impact our value chain from manufacturing to retail store operations. The overall supply chain situation remains challenging due to port congestions, limited shipping capacities and continued freight rate increases. The crisis in Ukraine is having a direct negative impact - leading to lost sales and EBIT - and an indirect impact through the general tense geopolitical situation and increasing uncertainty worldwide. As a result, we continue to see inflationary pressures in all markets.

Despite the increasing uncertainties in 2022, we confirm a currency-adjusted sales growth of at least ten percent – with upside potential – in the financial year 2022. In line with our previous outlook we anticipate our operating result (EBIT) to be in a range of € 600 million and € 700 million (2021: € 557 million) and net earnings to improve correspondingly. The development of our gross profit margin and our OPEX-ratio in 2022 will continue to largely depend on the degree and duration of the negative impacts described above. While we will stay focused on our growth momentum by servicing our retail partners and consumers in the best possible way, we expect inflationary pressures from higher freight rates and raw material prices, as well as operational inefficiencies due to COVID-19 and the Ukraine crisis to dilute our profitability in 2022.

The achievement of this outlook is subject to continued manufacturing operations in our key sourcing countries in Asia and no major business interruptions due to COVID-19. In line with the previous years, PUMA will continue to manage the challenges short-term without hindering the positive mid-term momentum. The strong and profitable growth in the first quarter, a strong orderbook, an exciting product line-up as well as very good feedback from retailers and consumers make us confident for the mid-term success and growth of PUMA.

 

PUMA launches "For All Time" a global Classics platform featuring Icons of Culture.
Global sports brand PUMA announces the kickoff of their “FOR ALL TIME” marketing campaign, highlighting their deep legacy as the Classic sneaker brand. PUMA will be examining the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.

PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s Emory Jones, as the executive producers of “The Collective,” a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs that help define both what it means to be a Classic, and what it means to have timeless influence.

As a key element of the project, each member of The Collective will hand select a rising member of the next generation of soon-to-be classic influencers within their fields, and support their work and development with a financial grant as well as mentorship and promotional support. PUMA will highlight these new members of the Collective, shining a light on those who very well may become the “classics” of tomorrow.

The Collective line up consists of: Roc Nation’s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villaseñor, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.

“This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”

Over the next 7 months, The Collective will share their personal stories of growth and development, while also sharing the story of their personally selected Collective member. Each month will see the release of new content via advertising, web content, and social media.

In the current culture of snackable content, immediate access, and trending fame there isn’t much respect for the “long-game.” But it’s the long-game that lasts, the long-game that breeds enduring influence. The “FOR ALL TIME” initiative celebrates this influence by passing the torch to those who aspire to build a legacy, in collaboration with those who have.

PUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship; June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses - the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.

The collective have been profiled in a series of short films by award-winning director Nadia Hallgren (Becoming), the platform will enable the collective to tell their stories and playbook on how they have created timeless, classic influence. Starting in late April, the platform will be updated on a monthly basis with The Collectives’ stories, starting with Emory Jones in April, followed by Mike Camargo in May, and June Ambrose in June.

In that same time frame, many of PUMA’s products have become true icons and have earned the designation of “Classic.” From the timeless PUMA Suede or the T7 Track Suit, worn by B Boys and street influencers in the 70’s and 80’s, to the world’s first signature basketball shoe – The Clyde, first established in 1973 and named for Walt “Clyde” Frazier, who redefined “cool” on and off the court. From the everyday ease of the CA-Pro tennis sneaker capturing the on-court look of the 80s and 90s, to the Slipstream basketball shoe, originally released in the early 80s and re-released several times over its history... PUMA has a long list of products that can truly be called “Classics.”

All information on the FOR ALL TIME platform can be found at puma.com/foralltime. It will house content and conversations with the collective.

Herzogenaurach, Germany, April 29, 2022
Better Materials and renewable Energy: PUMA cuts CO2 Emissions from Offices, Stores and Supply Chain

Sports company PUMA has cut its own carbon emissions and those coming from its supply chain between 2017 and 2021, even though the business grew strongly during this period, as the company is on track to reduce its emissions by what scientists say is necessary to avoid the worst consequences of climate change.

PUMA’s own carbon emissions and those from purchased energy dropped by 88% in 2021 compared to the company’s 2017 base year. But PUMA also managed to reduce emissions in the supply chain, the most carbon-intensive part of its business. Even though PUMA recorded strong growth of 65% between 2017 and 2021, the company cut CO2 emissions from its supply chain by 12 %. If adjusted for the sales growth, greenhouse gas emissions from PUMA’s supply chain fell by 46%.

PUMA focused on purchasing 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, moving the company’s car fleet to electric engines, using more sustainable materials and efficiency improvements at a factory level to achieve this reduction.

“For the first time, we published the numbers for our entire value chain, and we have made some real progress towards achieving our climate ambitions over the last years. Our own emissions and those from purchased energy were reduced by more than what is needed to do our part to keep climate change below 1.5 degrees,” said Stefan Seidel, Senior Head of Corporate Sustainability. “We will not stop here and continue to make improvements to live up to our Forever Better sustainability strategy.”

Using less carbon intensive raw materials is an important pillar of PUMA’s sustainability strategy. In 2021, PUMA expanded the use of recycled polyester to 55% in its Apparel products, as part of its strategy to use 75% recycled polyester in its Apparel and Accessories by 2025. Overall, PUMA wants to make nine out of ten products from more sustainable materials by 2025. In 2021 this was already the case for six out of ten products.

As a founding member of the Fashion Industry Charter for Climate Action, facilitated by UN Climate, PUMA recognises the fashion industry’s important role in decarbonization and is also working with other brands, governments and NGOs to reduce CO2 emissions throughout the supply chain.

For more information, you can read 2021 PUMA’s Sustainability Report on https://about.puma.com/en/sustainability/reporting.

Herzogenaurach, Germany, May 2, 2022
Shirt swap! PUMA and BVB introduce circularity project RE:JERSEY to the fans

Sports company PUMA and Borussia Dortmund swapped shirts with the fans at the Signal Iduna Park before kick off on Saturday to draw attention to the circularity project RE:JERSEY, in which PUMA tests an innovative recycling method.

REJERSEY BVB

 

Before the match against VfL Bochum, Borussia’s players warmed up wearing RE:JERSEYs, which were made with 75% repurposed football jerseys. Afterwards, BVB legends Roman Weidenfeller, Wolfgang “Teddy” de Beer and Norbert “Nobby” Dickel encouraged the fans to donate their old polyester items. In exchange, a few lucky fans received RE:JERSEYs signed by the players.

In the RE:JERSEY project, PUMA tests an innovative chemical recycling process, which turns old polyester garments into new jerseys. The goal of this project is to reduce waste and pave the way towards more circular production methods.

 

“We are certain that we will continue our ambitious path towards more sustainable production models with the RE:JERSEY project,” said Matthias Baeumer, General Manager BU Teamsport at PUMA. “Our partnership with BVB is very strong and we are glad that they are supporting us as part of this innovative trial.”

 

 

 

Starting Monday, PUMA and BVB will set up collection bins, where fans will be able to donate their old polyester items, which will be used for the RE:JERSEY project. The fans who donate old items, can also take part in a draw to win great prizes such as signed jerseys. More information can be found on https://www.bvb.de/eng/puma-re-jersey.

“We see a growing interest from our fans in sustainable merchandising and that they are more aware of sustainability topics,” said Kerstin Zerbe, Managing Director of BVB Merchandising GmbH. “We are glad that our collection points at FanWelt will contribute towards making our jerseys more circular in the future. We share this ambition with our partner PUMA.”

The RE:JERSEYs worn by BVB players during the warm up on Saturday were made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC1.

In the recycling process used for the RE:JERSEY project, the garments are chemically broken down into their main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.

Next to BVB, PUMA teams Manchester City, AC Milan and Olympique de Marseille are also a part of this project.

Herzogenaurach, Germany, May 3, 2022
Rossoneri wear RE:JERSEY – AC Milan players don special PUMA jerseys as part of innovative recycling project
The players of AC Milan wore special jerseys before the start of their Serie A match against Fiorentina on Sunday, which were made with an innovative garment-to-garment recycling method as part of PUMA’s RE:JERSEY project. AC Milan’s women’s team will also wear the jerseys ahead of the Serie A match against Inter FC on May 7.

With RE:JERSEY, PUMA aims to reduce waste and pave the way towards more circular production models in the future. Sustainability is also a key value for AC Milan, which has committed to sustainable and social responsibility initiatives, with a particular focus on younger generations.

While PUMA’s football kits on the market today are already made from 100% recycled polyester, the RE:JERSEY shirts worn ahead of Sunday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC[1].

“We are excited that AC Milan has joined us to be a part of the RE:JERSEY project,” said Matthias Baeumer, General Manager BU Teamsport at PUMA. “As we want to take more responsibility when it comes to the end of life of our products, RE:JERSEY is an important step in garment-to-garment recycling.”

In the recycling process used for the RE:JERSEY project, even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.

As part of the project, AC MILAN and PUMA will set up collection bins, where fans will be able to donate their old polyester items, which will be used for the RE:JERSEY project.“

AC Milan is a Club that truly believes in the social value of football. Sustainability is an important value for all of us at the Club, we need to do our part to protect the future of our planet, so we are delighted to join this initiative with our partner PUMA and be part of the RE:JERSEY project,” said Casper Stylsvig, Chief Revenue Officer at AC Milan.

 

 

[1] SEAQUAL ® MARINE PLASTIC
SEAQUAL® MARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine litter, or in some cases from end-of-life fishing nets or other plastics used in aquaculture (such as those used in mussel and oyster farming). For more information, visit https://www.seaqual.org

HERZOGENAURACH, GERMANY, MAY 4, 2022
Olympique de Marseille players wear recycled PUMA shirts as part of circularity project RE:JERSEY
Ahead of their Ligue 1 match against Lyon, the players of Olympique de Marseille wore jerseys that were made as part of PUMA’s innovative recycling project RE:JERSEY. The club also set up collection bins, to invite fans to participate in this experiment by donating old polyester items.

The RE:JERSEY shirts worn ahead of Sunday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC.* The aim of the project is to reduce waste and pave the way towards more circular production models in the future.

While PUMA’s football kits on the market today are already made from 100% recycled polyester, PUMA trials garment-to-garment recycling as part of the RE:JERSEY project. In the recycling process used for RE:JERSEY , even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester

“We are very glad that Olympique de Marseille has chosen to partner with us in this exciting sustainability project,” said Matthias Baeumer, General Manager BU Teamsport at PUMA. “Through projects such as RE:JERSEY, we are finding ways to take more responsibility when it comes to the end of life of our products.” Olympique de Marseille will set up collection bins in the fan store at the Orange Vélodrome, so fans can bring back their old polyester items, which will become a part of the RE:JERSEY project. 

 

* SEAQUAL® MARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine litter, or in some cases from end-of-life fishing nets or other plastics used in aquaculture (such as those used in mussel and oyster farming). For more information, visit https://www.seaqual.org 

Herzogenaurach, Germany, May 6, 2022
RACING DRIVER AND PUMA AMBASSADOR NAOMI SCHIFF TALKS “SHE MOVES US”

Racing Driver, Presenter and Stunt Driver Naomi Schiff frankly spoke about the sacrifices and challenges of being a female professional racing driver in a “She Moves Us” video conversation for Sports company PUMA: ”I’ve had a lot of experiences in this short lifetime of mine. And the most important thing is to have your own back, because you’re going to face so many hurdles along the way. More than our male counterparts. So, you’ve got to believe in yourself. And if you don’t believe in yourself, other people won’t. So, back yourself 100%.”

The former W-Series driver is committed to improve equality in Motorsport wants to empower girls and young women to embarke into a career in car racing: “My first race, I didn’t actually want to participate in the race. I found the whole thing quite intimidating because no one around me looked like what I look like. My dad threw me into the deep end and said, “We’re just going to do it”. So I was actualy really nervous and I wasn’t looking forward to it, but I really enjoyed myself. I came out with a big smile on my face and never looked back.”

“She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact their rights globally.  It is inspired by global pop-star and PUMA Ambasssador Dua Lipa who said: "Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars.”

PUMA has an inclusive product offering to cater for women and girls in sport: underwear and activewear, modest sportswear, a maternity offering and performance specific products exclusively engineered for women. PUMA supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers in sports.

For the full Naomi Schiff “She Moves Us” video interview, please click HERE.

 

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Herzogenaurach, Germany, May 10, 2022
Fuego! PUMA signs Greek Pop Star Eleni Foureira as Brand Ambassador

Sports company PUMA has signed Eleni Foureira, one of Greece’s most successful pop stars of recent years as a brand ambassador, as part of which she will support the company’s Sportstyle and Training campaigns.

With 1.2 million followers on Instagram and more than 1.2 billion streams of her music and videos, Eleni has built a very strong following during her career, which has spanned more than 14 years. She is known to a wider European audience for the spectacular performance of her song “Fuego” at the Eurovision Song Contest 2018.

“We are so excited to welcome Eleni to the PUMA Family as a brand ambassador,” said Johan Kuhlo, General Manager EEMEA Distribution at PUMA. “Her confident style and attitude match perfectly with our brand values and we look forward to working together.”

To announce the partnership, Eleni wore one of PUMA’s most recognizable styles, the classic T7 track jacket as well as the Mayze sneaker. She will be seen in campaigns for PUMA’s popular Kosmo Rider in the future.

Eleni will also be a part of PUMA’s “She Moves Us” campaign, which brings together the brand’s top female ambassadors to celebrate the women who have moved culture and sports forward to inspire other women around the world. ‘I love PUMA. PUMA has always had powerful women as its brand ambassadors,” Eleni Foureira said. “You can imagine how happy I am to now be one of them.”

Herzogenaurach, Germany, May 11, 2022
PUMA’s Supervisory Board elects Héloïse Temple-Boyer as Chair of the Supervisory Board
The Supervisory Board of PUMA SE has elected Héloïse Temple-Boyer as Chair of the Supervisory Board at its meeting in April. She succeeds Jean-François Palus, who had previously resigned as Chair of the Supervisory Board of PUMA SE, effective at the time the Annual General Meeting on 11 May 2022 ends. Héloïse Temple-Boyer has been a member of the Board since 2019 and is a member of the Audit Committee.

Jean-François Palus will keep his mandate as a member of the Supervisory Board to ensure a smooth handover to Héloïse Temple-Boyer. The resignation of his mandate as a full member of the Supervisory Board will follow as soon as the Supervisory Board has found a successor. Jean-François Palus is no longer available for re-election in 2023. He has been a member of the company's Supervisory Board as a shareholder representative since 2007.

The Management Board welcomes Héloïse Temple-Boyer as the new Chair of the Supervisory Board and is looking forward to a successful, constructive and trustful cooperation.

"It is an honor for me to succeed Jean-François Palus in the responsible position of Chair of the Supervisory Board," said Héloïse Temple-Boyer. "It is also due to him that PUMA is well positioned and well prepared for the challenges of the future. For this, he deserves our thanks on behalf of the entire Supervisory Board."

Herzogenaurach, Germany, May 11, 2022
“Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini talk about leadership
PUMA CEO Bjørn Gulden and Giorgio Chiellini, who captained the Italian national football team to success at Euro2020, talked about their careers, outstanding leadership skills and the importance of having fun, in a video interview published as part of the sports company’s annual report.

In a professional career that spans more than 20 years, Giorgio Chiellini made more than 420 appearances for his club, Juventus, and became one of the most capped players in the history of Italy’s national team. 2021 was an extremely emotional year for him, as he won Euro2020 with Italy.

“I shared my feelings with my teammates and with the people at home in front of their TV screens. This was probably the secret of my performance,” he said. “I wanted to enjoy and celebrate all the emotions the tournament brings with it.”

In 2021, PUMA recorded its best-ever performance both in terms of revenues and operating profit. Bjørn Gulden, who also started out as a professional football player, said that leadership was a very complex topic and it depended on each person individually.

“You need to find your way and see that your style has an impression on people,” he said. “Giorgio’s attitude as a leader inspires me. You can see, when he’s on the pitch, he makes the other ten players better and that’s the job of a leader.”

When it comes to attitude, both agreed that having fun is crucial to stay motivated in the long term:

“Not having fun is a waste of time. You spend most of your time at work. I strongly believe that if you like what you do, you perform better,” said Bjørn Gulden.

At 37 years old, Giorgio Chiellini says he wishes he had realized the power of a positive attitude earlier.

“I managed to change my state of mind during my career (…) Now I can pay more attention to the situation than I used to when I was angry or yelled at my teammates. I lost a lot of energy on the pitch like that,” Giorgio Chiellini said.

For the full video interview, please visit PUMA’s 2021 annual report by visiting https://annual-report.puma.com/2021/en/.

Herzogenaurach, Germany, May 13, 2022
Electric Truck starts Operations at PUMA’s Warehouse in California
Sports company PUMA has started transferring goods from the port of Los Angeles to its warehouse in Torrance, CA, with a fully electric truck, an initiative, which is part of the company’s strategy to reduce carbon emissions throughout its business.

The Freightliner truck, which is operated by PUMA’s drayage partner NFI, is a first test vehicle. By the third quarter of 2022, the company expects to have five electric trucks in operation to carry goods from the port to the warehouse.

“For us this is a huge step towards cleaner logistics. Instead of using an LNG or a clean diesel truck, we can now shift goods from the port to the warehouse with no tailpipe emissions,” said Helmut Leibbrandt, Senior Vice President, Supply Chain Management & Logistics – Americas.

The electric trucks delivering goods from the port to the Torrance distribution center are a further building block in PUMA’s strategy to reduce carbon emissions in its entire business. Last month the company announced that it had reduced its own carbon emissions and those from purchased energy by 88% between 2017 and 2021. CO2 emissions also fell in the company’s supply chain, the most carbon intensive part of its business, in spite of strong revenue growth in the same period.

“While electric vehicles are already quite common for passenger cars, electric trucking is only starting out,” said John Amato, Senior Vice President at NFI. “We are excited that PUMA has been willing to join us in this project and to use this new technology in the company’s day-to-day operations.”

Herzogenaurach, Germany, May 19, 2022
FOOTBALL MEETS MOTORSPORT IN MADRID. JAN OBLAK AND CARLOS SAINZ TALK ABOUT THEIR PASSION FOR EACH OTHER’S SPORT
PUMA Ambassador and Atletico Madrid’s goalkeeper Jan Oblak and Scuderia Ferrari Driver Carlos Sainz challenge themselves by entering each other’s worlds. In an interview with Sports company PUMA, the two athletes exchanged their passion for Football and Car Racing while challenging themselves in a Go Kart Race in Madrid.

PUMA’s sponsored Scuderia Ferrari´s driver Carlos Sainz talked together with PUMA ambassador Jan Oblak about their passion for football and motorsport. “I love football. I play nearly every week, trying to put together a match in Maranello with my team”, Carlos says. Slovenia´s national team goalkeeper Jan Oblak has been a big Motorsport and Formula One fan from scratch: “I like Ferrari. I like many drivers because the effort they are giving is amazing and it's not an easy job to do. It's not easy to drive so fast, you have to be a little bit crazy to do that.”

Racing in front of your own fans in your home country is always a special occasion which Carlos enjoys a lot: “Racing at home always helps. For sure there is more pressure, and you are quite busy. But I enjoy it, it gives me a good feeling and there are great vibes on site.” Speaking about Fans and Team support, Jan emphasizes how important it is to have a good team behind you, whatever sport you do: “Without a good team it's impossible to succeed and it's the same in football. One player cannot change a lot, so you need to stick together with everyone. And if all the team doesn’t do a perfect job, it's impossible to win.

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